When to Use Data vs. Gut Decisions at #SMWNYC with Kate Lewis, SVP & Editorial Director of Hearst Magazines

Hearst Magazines Digital Media is comprised of 24 sites, including digital brands Cosmopolitan.com, Esquire.com, Elle.com, CarandDriver.com, and HarpersBazaar.com, and pure-plays including Delish.com. One of the visionaries behind these brands and publications is Kate Lewis, SVP and Editorial Director of at HMDM.

Kate will lead a session at SMW New York with a few of her HMDM editors, each of which experienced the largest increase in social followings in 2015. Speakers will provide examples of times that data helped increase social following, and other times when gut instinct showed immeasurable results. This session, “Data vs. Gut” will take place on Tuesday, February 23rd at 3:00pm on the EDU Stage at The SVA Theatre.


★ Register today by purchasing your pass ★


About Kate Lewis

“Kate Lewis, VP of Content Operations & Editorial Director at Hearst Magazines is responsible for managing content groups across the Hearst Magazines Digital Media platform, collaborating with editorial teams on content strategy as well as with technology and product groups. Hearst Magazines Digital Media is comprised of 24 sites, including digital brands Cosmopolitan.com, Esquire.com, Elle.com, CarandDriver.com, and HarpersBazaar.com, and pure-plays including Delish.com. In 2014, Kate led the company to its best month ever in November with 75 million unique visitors, an increase of 30 percent year over year and 729 million total page views.

Lewis joined Hearst’s digital team from Say Media where she was SVP and Editorial Director overseeing content operations, editorial strategy, and development for Say’s portfolio of digital brands including xoJane, Remodelista, and ReadWrite. Lewis also managed a network of partner sites as well as the shared services department that provided support and strategy for audience development, social media, and partnerships.

Prior to Say Media, Lewis was a Senior Executive Director of Human Resources at Condé Nast Publications. Before that, she was managing editor at Self for 10 years, overseeing editorial and production, digital projects, book publishing, events, and television partnerships.” (via Hearst)

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from visionary speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass. You can also save 20% until January 14th!

Image Credit: Digiday

3 thoughts on “When to Use Data vs. Gut Decisions at #SMWNYC with Kate Lewis, SVP & Editorial Director of Hearst Magazines

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