When it comes to brands creating engaging content, the stakes have never been higher. The growth in programmatic and in ad blockers means that content needs to be at Hollywood-scale and cost half the price. That means that brands, agencies and publishers need to prove that the level of investment in content is worth it.
This leadership series of presentations will be led by Shareen Pathak, Brands Editor at Digiday, and will examine how leading brands, agencies and publishers are strategizing, planning, creating, distributing and measuring the most successful campaigns.
The presentations will conclude with a quick-fire round with the leaders sharing their speedy and unfiltered thoughts on the hottest buzzwords in content marketing and what they mean for your business.
This session, “The High Stakes Of Content Marketing As Seen By A Brand, Agency And Publisher” will take place on Tuesday, February 23rd at 2:30pm on the FWD Stage at The TimesCenter Theatre.
View The Initial Program Of Events for SMW New York
Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.
Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!
Register for SMW New York
If you’d like to hear from visionary speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass. You can also save 20% until January 14th!