Ana Andjelic on Customer Experiences Using AI, Data, and Empathy at #SMWNYC

Every modern company that sells something or offers a service is concerned with taking care of their customers. This means handling problems when they happen, anticipating needs, making recommendations on products, and responding in a timely fashion.

Ana Andjelic, SVP and Global Strategy Director of Havas Lux Hub, will join a session at SMW New York alongside leaders from Hello Alfred, The Barbarian Group, and IBM to discuss the evolution of AI in the coming years, and what that means for businesses and customer relations.

Ana’s session “AI, Data, And Empathy: The Future Of The Customer Experience” will take place on Thursday, February 25th at 2:30pm at the TimesCenter (FWD Stage).


★ Register today by purchasing your pass ★


About Ana Andjelic

An experienced strategist with a passion for new things, she earned her doctorate in sociology and worked in the world’s top advertising agencies. Known for her future-facing approach to strategy, she led design of digital brand experiences and business solutions for global luxury and fashion brands like Tom Ford, Topshop, Canali, Harry Winston, PUMA, Rom Ford Beauty, Replay, DeBeers,The Macallan, Blomberg Media, Knoll and The Peninsula Hotels.

Ana was recognized as one of the top 10 digital strategists in the world by the Guardian, her writing has appeared in Fast Company, Adweek, Advertising Age, Campaign, Luxury Daily and the Guardian. She presented at SxSW, Advertising Week New York, OMMA and the Retail Futures Forum among others and guest lectured at Columbia University, SVA, Miami Ad School and HyperIsland. Ana lives in New York City. (via Lux Hub)

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from visionary speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass.

Image Credit: LS:N Global

349 thoughts on “Ana Andjelic on Customer Experiences Using AI, Data, and Empathy at #SMWNYC

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