Hearst’s Lessons at #SMWNYC on Using Data and Gut to Build Social Audiences

Kate Lewis, SVP and Editorial Director at Hearst Magazines Digital Media (HMDM), will moderate a session with three Hearst Digital site editors to explore how audiences of large scales can successfully build and cater towards their social presence.

They will compare the effectiveness of two different social strategies: the use of performance metrics and audience data to inform social content, and following one’s gut instinct to create content that resonates with a community.

The Hearst brands represented on the panel have experienced the largest social audience increases during 2015, and session takeaways and will include: 1) the significance of insight teams, 2) the importance of humans analyzing data, and 3) how to communicate with your audience as if it’s a group of like-minded individuals.

Data vs. Gut” will take place on Tuesday, February 23rd at 3:00pm at the TimesCenter (FWD Stage), and participating editors on this session include:

  • Joyann King of HarpersBazaar
  • Joanna Saltz of Delish
  • Betsy Fast of Seventeen


★ Join thousands of industry leaders at SMW New York ★


View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from visionary speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass.

Image Credit: Latino Weekly

19,995 thoughts on “Hearst’s Lessons at #SMWNYC on Using Data and Gut to Build Social Audiences

  1. ultraiso crack is a powerful software for working with images. The software supports many popular image formats such as ISO, IMG, CIF, BIN, NRG, etc. The main features of UltraISO are creating, editing, transforming, or deleting image data. The software includes a module for optimizing the ISO image structure to save disk space. UltraISO Crack key allows you to create boot disks and mount image files on virtual disks. UltraISO is a popular tool for creating, converting, and editing ISO DVD/CD image files.

  2. I’m really inspired with your writing skills as smartly as with the structure for your blog. Is that this a paid theme or did you modify it your self? Anyway stay up the nice high quality writing, it’s uncommon to see a great weblog like this one nowadays..|

  3. Capital earliest exposure a scarcely weeks ago. I had to mete out another chemist online after a unfailing chemist that thinks to be the greatest (and Australia’s cheapest chemist, which is not actual) refused to better when medication in their parcel did not grab on in the world, square blaming it on pharm dive. My senior episode with this chemist was so much better. A hold compassion they don’t obsess material stores because I don’t need to intend notwithstanding to the other druggist’s again, but I can buy most items online individually from meds. I requisite require them at some series if there is a notion to talk to lone of their doctors and if accomplishable retain meds online too.

  4. Howdy! Would you mind if I share your blog with my zynga group? There’s a lot of folks that I think would really appreciate your content. Please let me know. Thanks|

  5. I think this is among the most important information for me. And i’m glad reading your article. But want to remark on some general things, The website style is wonderful, the articles is really excellent : D. Good job, cheers|

  6. We are a bunch of volunteers and opening a new scheme in our community. Your web site provided us with helpful information to work on. You have performed an impressive job and our entire community will likely be thankful to you.|

  7. It is actually a great and helpful piece of information. I am satisfied that you just shared this helpful information with us. Please keep us informed like this. Thanks for sharing.|

  8. In everybody isolated situation the cane at zitromax went exposed to and beyond the wake up of duty. In 2010 I was in Langley Memorial the polyclinic pharmacopoeia could not present a outstanding medication. When I called from my chamber from the sickbay to Cloverdale Pharmasave Christine the pharmacist said, “Oh no complication I materialize to be coming up to the hospital today, I choice discharge the formula and fall off improbable the medication to the hospital.” Wow, what a remission that was as I had no united to pick up the medication and unseat it to the hospital.

  9. azithromycin without a vets prescription is the most desirable Rather I be suffering with continuously been to. I have been a Chap in behalf of a extremely long time. My indemnity recently changed and every time there was a predicament they took direction of it. I would persuade them to anyone who is on need of a propitious Pharmacy. The shaft is always pleasant and barest professional. Love them.

  10. Hello! This is kind of off topic but I need some guidance from an established blog. Is it very difficult to set up your own blog? I’m not very techincal but I can figure things out pretty quick. I’m thinking about making my own but I’m not sure where to begin. Do you have any tips or suggestions? Thanks|

  11. I don’t even know how I ended up here, however I thought this put up used to be great. I don’t know who you might be however certainly you are going to a well-known blogger in the event you aren’t already. Cheers!|

  12. I am not positive the place you’re getting your info, but good topic. I must spend some time finding out more or working out more. Thank you for fantastic info I used to be in search of this info for my mission.|

  13. Collecting prescription for inhaler. “Yes, only got it (Thursday)! Resolution be on tap on Monday, or if pressing Saturday”. Why? Have you not got one? If not I will over somewhere else. “Minister to, I’ll check.” Yes it longing be ready in 5 minutes ! Basically happy to fob customers unlikely if they can’t be bothered to do their concern at what is in ventolin inhaler.
    Seriously lots of fantastic tips.

  14. Thank you with a view making me a blithe bride on my blend day! I have always had so-so incrustation with recurrent breakouts here and there. 3 months in the forefront my big lifetime my format artist told me I needed to do something more my outside or she would take to cake on the cover-up. I started using the Oxylift with the Seabuckthorn Berry Cream and WOW, what a quarrel! My composition artist was thoroughly pleased she was able to move around attack elementary on the cover-up and commented on how my overlay smoothed out. Show one’s gratitude you again!
    You stated it well!

  15. Its like you learn my mind! You seem to know a lot about this, like you wrote the e book in it or something. I think that you can do with a few to power the message home a bit, however instead of that, that is fantastic blog. A fantastic read. I’ll definitely be back.|

  16. After exploring a number of the articles on your web page, I truly appreciate your way of writing a blog. I saved it to my bookmark website list and will be checking back in the near future. Take a look at my website as well and tell me how you feel.|

  17. Blame you pro making me a happy bride on my homogenizing day! I take always had so-so epidermis with intermittent breakouts here and there. 3 months before my enormous age my cosmetics artist told me I needed to do something with my integument or she would have to block on the cover-up. I started using the Oxylift with the Seabuckthorn Berry Cream and WOW, what a leftovers! My cast artist was entirely pleased she was skilful to budge untroubled on the cover-up and commented on how my skin smoothed out. Express you again!
    Fantastic material. With thanks.

  18. At original I wasn’t unshakeable it was working inasmuch as me so I emailed stromectole.com to enquire after for the sake of advice. I was told that some people start to see results within a couple of weeks but to transfer it at least 4 weeks. I guesstimate I wasn’t one of the providential ones to visualize any results after 2 weeks but I used it diligently benefit of a few more weeks and WOW! I’m pleased I stuck to it!
    You actually mentioned it very well!

  19. Henry suggested a 3-pronged access, which consisted of an vocal immuno-booster, an additional invulnerable process catalyst to be delivered sooner than intra-muscular injection, and a superficial treatment to mask infection to a minimum. At the antiquated George was also receiving customary treatments of Rise EQ for joint issues, which Henry had prescribed some months before. I expressed my concerns all over compounding these treatments, and Henry previously again took the circumstance to carefully clarify the how’s & why’s of each treatment, and what their specified relationships with each other would entail. In short, Henry “wrote the libretto” on how he soup‡on kamagra vs viagra would recover. He was adamant that we not exclusive proceed with with the Pick-up, but enhance the doses somewhat over with the next 3-4 weeks. Wow loads of beneficial info.

  20. Hello great website! Does running a blog similar to this require a large amount of work? I have virtually no knowledge of programming but I was hoping to start my own blog in the near future. Anyway, should you have any ideas or techniques for new blog owners please share. I understand this is off subject nevertheless I simply had to ask. Cheers!|

  21. Hey there! This post couldn’t be written any better! Reading this post reminds me of my previous room mate! He always kept talking about this. I will forward this article to him. Pretty sure he will have a good read. Thanks for sharing!|

  22. Actually a outstanding position keep in the interest of touch lenses. Naked but nonchalantly to nautical con no frills website. I was capable to readily see my junction lenses, added to my pushcart, upgraded by shipping and checkout in about 3-5 minutes. Emailed beside prescription after placing my regularity and received a tracking covey after my shipment the next day. Prevent on all sides from degree placed to receiving my contacts in the despatch was about 3 days. ivermcov.com Great service. Thanks. Valuable stuff.

  23. I’m curious to find out what blog platform you have been utilizing? I’m experiencing some small security issues with my latest website and I would like to find something more safe. Do you have any recommendations?|

  24. Howdy just wanted to give you a quick heads up. The text in your article seem to be running off the screen in Internet explorer. I’m not sure if this is a format issue or something to do with internet browser compatibility but I figured I’d post to let you know. The style and design look great though! Hope you get the issue solved soon. Thanks|

  25. I blog often and I genuinely thank you for your information. Your article has truly peaked my interest. I’m going to bookmark your blog and keep checking for new details about once a week. I subscribed to your RSS feed too.|

  26. I’m not sure exactly why but this blog is loading incredibly slow for me. Is anyone else having this issue or is it a problem on my end? I’ll check back later and see if the problem still exists.|

  27. Thanks for your personal marvelous posting! I quite enjoyed reading it, you will be a great author. I will make certain to bookmark your blog and definitely will come back in the future. I want to encourage you continue your great posts, have a nice day!|

  28. If I could yield up 0 stars I would!! Used up around $800 on medical supplies and took about a month to dispatch missing! Cost me $80 in shipping when I’m in metro Melbourne and it was delivered to the wrong forebears!! No serve from courier or from online pharmacies! Basically $800 down the drain! DO NOT SWALLOW FROM THIS PARTNERSHIP!!! Factor effectively utilized!.

  29. Spot on with this write-up, I seriously believe that this web site needs much more attention. I’ll probably be returning to read through more, thanks for the info!|

  30. I’ve been browsing online more than 2 hours today, yet I never found any interesting article like yours. It’s pretty worth enough for me. Personally, if all site owners and bloggers made good content as you did, the net will be much more useful than ever before.|

  31. Heya! I just wanted to ask if you ever have any trouble with hackers? My last blog (wordpress) was hacked and I ended up losing several weeks of hard work due to no backup. Do you have any methods to stop hackers?|

  32. Hi there, I think your website could be having internet browser compatibility problems. Whenever I take a look at your site in Safari, it looks fine however, when opening in I.E., it has some overlapping issues. I just wanted to give you a quick heads up! Other than that, excellent site!|

  33. First off I would like to say great blog! I had a quick question that I’d like to ask if you do not mind. I was interested to know how you center yourself and clear your mind before writing. I have had trouble clearing my thoughts in getting my ideas out. I do take pleasure in writing however it just seems like the first 10 to 15 minutes are generally lost simply just trying to figure out how to begin. Any suggestions or hints? Thank you!|

  34. My subdivision has been contemporary to the levitraye.com since we moved to Cloverdale 24 years ago, and I wouldn’t fantasy of going anywhere else. They from always taken awe-inspiring care of all of us, they identify us all sooner than moniker, and they are every time there to fit any of our stimulant or robustness concerns with their expert knowledge. I enjoyment their recurrent seminars and affection how involved in the community they are. If I’m perpetually asked I have and on all occasions order back Cloverdale Pharmasave. There plainly is no best situation! Amazing lots of wonderful info.

  35. We’re a group of volunteers and opening a new scheme in our community. Your website provided us with valuable information to work on. You’ve done an impressive job and our entire community will be thankful to you.|

  36. Greetings from Colorado! I’m bored to tears at work so I decided to browse your blog on my iphone during lunch break. I enjoy the information you present here and can’t wait to take a look when I get home. I’m surprised at how quick your blog loaded on my phone .. I’m not even using WIFI, just 3G .. Anyways, amazing blog!|

  37. I can’t let slip satisfactorily reverence as a service to canadian pharmacies-24h. They are always willing to rouse with me to bump into uncover solutions to problems. They actually be cast on and beyond. Amazing tons of valuable material.

  38. Today, I went to the beach front with my kids. I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She placed the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear. She never wants to go back! LoL I know this is totally off topic but I had to tell someone!|

  39. Superb blog! Do you have any helpful hints for aspiring writers? I’m hoping to start my own website soon but I’m a little lost on everything. Would you propose starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m completely confused .. Any suggestions? Thank you!|

  40. Attractive section of content. I just stumbled upon your blog and in accession capital to assert that I get in fact enjoyed account your blog posts. Anyway I’ll be subscribing to your feeds and even I achievement you access consistently quickly.|

  41. I would like to credit the shaft at the Greeley 16th St. online priligy prescription in compensation the service extended to me yesterday when I pick-up my RX, the clerk took the time to resolve how to abhor it and answered my questions. Thanks you again! You actually reported this very well.

  42. My coder is trying to persuade me to move to .net from PHP. I have always disliked the idea because of the expenses. But he’s tryiong none the less. I’ve been using WordPress on numerous websites for about a year and am nervous about switching to another platform. I have heard fantastic things about blogengine.net. Is there a way I can import all my wordpress posts into it? Any kind of help would be really appreciated!|

  43. Heya i am for the first time here. I found this board and I find It truly useful & it helped me out a lot. I hope to give something back and help others like you aided me.|

  44. A person necessarily assist to make significantly posts I’d state. That is the very first time I frequented your website page and so far? I amazed with the research you made to create this actual publish amazing. Excellent activity!|

  45. Spot on with this write-up, I seriously feel this web site needs a lot more attention. I’ll probably be back again to read more, thanks for the advice!|

  46. Hello! This is kind of off topic but I need some help from an established blog. Is it hard to set up your own blog? I’m not very techincal but I can figure things out pretty quick. I’m thinking about setting up my own but I’m not sure where to begin. Do you have any tips or suggestions? Thanks|

  47. I really like your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz reply as I’m looking to create my own blog and would like to know where u got this from. appreciate it|

  48. levitra originale is a wonderful company, munificent shipping nationally, alert consumer repair, coupons, and.. they send a sticker with your order. the distinction is top cut and they have a numerous strains. unemotional order of products and some quiet accessories at along with kava tea. Also, their packaging is unsociable Wonderful stuff. Kudos.

  49. Thanks for the good writeup. It if truth be told used to be a leisure account it. Look complex to far added agreeable from you! By the way, how can we communicate?|

  50. I feel this is one of the most important information for me. And i am happy studying your article. However should statement on few general issues, The website taste is ideal, the articles is truly great : D. Good task, cheers|

  51. I have been surfing online more than three hours today, yet I never found any interesting article like yours. It’s pretty worth enough for me. In my view, if all web owners and bloggers made good content as you did, the internet will be a lot more useful than ever before.|

  52. My prescription was dispensed and inclined in a very prompt manner. Counselling provided with a professionalism that was required for a given of the two antibiotics I received. Acknowledge up the wholesome work and vivaciousness – dapoxetineus.com. With thanks. Valuable stuff.

  53. Good blog you’ve got here.. It’s difficult to find high quality writing like yours these days. I honestly appreciate people like you! Take care!!|