Hearst’s Lessons at #SMWNYC on Using Data and Gut to Build Social Audiences

Posted on by Tess Kaytmaz

Kate Lewis, SVP and Editorial Director at Hearst Magazines Digital Media (HMDM), will moderate a session with three Hearst Digital site editors to explore how audiences of large scales can successfully build and cater towards their social presence.

They will compare the effectiveness of two different social strategies: the use of performance metrics and audience data to inform social content, and following one’s gut instinct to create content that resonates with a community.

The Hearst brands represented on the panel have experienced the largest social audience increases during 2015, and session takeaways and will include: 1) the significance of insight teams, 2) the importance of humans analyzing data, and 3) how to communicate with your audience as if it’s a group of like-minded individuals.

“Data vs. Gut” will take place on Tuesday, February 23rd at 3:00pm at the TimesCenter (FWD Stage), and participating editors on this session include:

  • Joyann King of HarpersBazaar
  • Joanna Saltz of Delish
  • Betsy Fast of Seventeen

★ Join thousands of industry leaders at SMW New York ★

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from visionary speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass.

Image Credit: Latino Weekly

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