5 Events at #SMWNYC on How to Engage Gen-Y and Gen-Z on Social Media

Social Media Week

Social Media Week New York, now in its 8th year, brings together thousands of professionals in marketing, media and technology. Click here to register for SMW New York, which takes place this February 22-26 at the TimesCenter and SVA Theatre.

Over the past few years, Millennials and members of Gen-Z are creating more conversations than ever before. They are some of the most active individuals online, as well as consuming media and content at all times throughout the day. From quick Snapchat Stories from friends, to binge-watching Netflix and streaming digital-only shows, Millennials and Gen-Z are changing the industry, and everything we thought we knew about it.

At Social Media Week New York, several sessions from leading brands and organizations will host conversations on this topic. Which types of campaigns resonate the most with Millennials? How are they spending time online? Who is the next generation, and what do we call them? Join us this February 22-26 by registering your pass, and participate in these forward-thinking conversations with thousands of leaders across media, marketing, and technology in New York all under one roof.

1. Pope-Emojis and Millennials: A Case Study in How the Catholic Church Engages the Largest Generation Alive Today

(Presented by Tracx US) – Tuesday Feb. 23 • 10:00AM • SVA Theatre

As social media usage continues to grow exponentially, it is becoming an increasingly effective medium for brands and organizations to connect with audiences of all ages, but in particular younger generations. Learn how a collaboration with a global Catholic Digital Media Company and Tracx, the leading social business cloud, resulted in an incredibly successful #PopeIsHope #GoodIsWinning campaign.

2. Online Identities and Impact on Gen-Y and Gen-Z Consumers

(Presented by Code and Theory) – Wednesday Feb. 24 • 1:00PM • SVA Theatre

60% of Gen-Y (globally) say it’s important they’re connected at all times. This session will cover the ins-and-outs of how Gen Z and Gen Y manage identities and relationships across multiple social networks, hide in plain site, and what type of content and brands they are willing to engage with.

3. Keynote: The Millennial Ideology, with Co-Founder and Co-CEO of Refinery29

(Presented by Refinery29) – Friday Feb. 26 • 9:30AM • The TimesCenter

Through the rise of social networks and smartphones, the Millennial ideology has transformed communication, making instantaneous, raw, and constant contact the norm. The ability to connect with anyone, anywhere has created a global information network and universal ideology, and Philippe von Borries, Co-founder and Co-CEO of lifestyle media company Refinery29, will discuss the advantages and challenges that this new landscape presents using concrete examples of how Refinery29 is capitalizing on this shift.

4. The Millennial Guide to Being a Boss – Secrets from Forbes 30 Under 30 List Members

(Presented by Forbes Media) – Friday Feb. 26 • 11:30AM • The TimesCenter

This session, moderated by Tom Davis (Chief Marketing Officer at Forbes Media), will feature members of Forbes’ 30 Under 30 list. The focus of the discussion will be on leadership lessons from Millennials who are leading top companies or startups, and how they’re doing things different than generations before them.

5. Hello “Founders” – Meet the Generation After Millennials,

(Presented by MTV) – Friday Feb. 26 • 2:30PM • The TimesCenter

The MTV Insights team went to work with a group of 13-14-year-olds in-person and via virtual focus groups who identified more than 500 potential generation names that were ultimately tested in a nationwide, quantitative survey. The top choice – The Founders. Yes, seriously… The Founders. Hear from the experts at MTV as to what sets The Founders apart from Millennials, what principles brands will need to consider for future marketing and how Founders will change the social media game.

Click here to register your pass for SMW New York, and join thousands of leaders across media, marketing, and technology this February 22-26

Tyler Becker

Director of Content, Social Media Week


Tyler is the Director of Content at Crowdcentric and Social Media Week. He writes about digital media, entertainment, emerging tech, Internet silly-billies, mobile apps, and more. Oh, and he likes craft beer, travel, and podcasts.

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