With a roster including Broad City, Inside Amy Schumer, The Daily Show with Trevor Noah, Drunk History, and other cultural and comedic powerhouses, you might think the marketing team at Comedy Central can sit back, relax, and spend their days with their feet up on their desks, sipping margaritas all day. But that couldn’t be further from the truth, since they all have standing desks.
But, once in a while they do take a break and focus on creating buzz-worthy campaigns for their brand and franchises. At SMW New York, Comedy Central’s CMO, Walter Levitt, will deliver an entertaining and informational keynote to organize and rationalize all of Comedy Central’s social media and on-the-ground tactics into a fully thought–out strategy.
Click here to get your pass and attend Walter’s session, presented in partnership with WOMMA. “Funny & Buzzy – How Comedy Central Gets Fans Talking” will take place on Wednesday, February 23rd at 1:30pm ET on the FWD Stage at The TimesCenter.
About Walter Levitt
Walter Levitt is CMO for Comedy Central and is based in the company’s New York City office. Since joining Comedy Central in 2011, Levitt has led numerous successful new initiatives including a strategic repositioning of the brand, the introduction of many multiplatform hits including “Key & Peele” and “Inside Amy Schumer,” and the launch of the Comedy Central App.
He also oversaw the marketing of Comedy’s Central’s highest-rated specials of all time, “The Roast of Charlie Sheen” and “The Roast of Justin Bieber.” To learn more about Walter, click here for his full bio.
Want to attend SMW New York this February 22-26, and join thousands of industry leaders across marketing, media and technology?