When MTV first began researching post-Millennials, none of the generational names currently in play seemed to sum up the essence of the kids themselves. So MTV asked, why not go straight to the source?
The MTV Insights team went to work with a group of 13-14-year-olds in-person and via virtual focus groups who identified more than 500 potential generation names that were ultimately tested in a nationwide, quantitative survey. The top choice? “The Founders”. Yes, seriously… The Founders.
If you’re eager to hear more about what MTV learned and discovered after their conversations with these 13 and 14-year-olds, register for SMW New York, and attend their session on Friday, February 26 at 2:30PM at The TimesCenter (FWD Stage).
Along with this new name comes instructive insights into what drives this generation on-the-horizon, and the responsibility they feel is required to build upon the societal blocks that Millennials are famous for disrupting.