You’ve all seen someone recording an entire concert on their phone instead of watching it. Sure, the video looks great and received likes from friends, but is it worth the distraction?
Social media has an overarching role in almost every experience Millennials have, and according to a recent study, 70% of Millennials feel that social media enhances the live music experience. In fact, most Gen-Y and Gen-Z individuals prefer music content in their Facebook newsfeed to show their knowledge and interests to friends.
Make sure you register for SMW New York, and hear from Spotify’s Sr. Director of Partner Solutions, Maureen Traynor, who will discuss the role of social media in the music industry. She’ll explore what the Spotify team has learned from billions of songs shared on Facebook and across social media, as well as why Millennials and younger generations view music as an integral part of their online activity.
Maureen’s session, “How Social Has Rocked The Live Music Experience” will take place on Wednesday, February 24 at 4:30PM at The TimesCenter (FWD Stage).