Putting Your Brand at the Center of Storytelling with Sam Olstein, GE’s Global Innovation Lead

Entertainment, experience, and authentic engagement can transform brands in the eyes of fans. Today’s Millennials are hungry for stories that are relevant to them, and they don’t want to be sold to. Instead, they want to be active participants with a direct connection to their favorite brands.

At General Electric, there’s an ongoing goal to foster global innovation on new digital channels, and introduce the GE brand and story to new audiences. Sam Olstein (Global Innovation Lead, General Electric) will participate at SMW New York to discuss insights on community management, the power of social influence, and how mobile technology facilitates “advertainment” in today’s digital ecosystem.

Attendees that register for SMW New York and attend this session will learn how to use content and stories to reach and engage a Millennial audience, the differences between a welcomed entertainer versus an unwelcomed sales person, and the keys to find and work with the right influencers for your brand.

This session, “Your Brand, Their Story: Exploring The Shift In Content Creation And Consumption” takes place Friday, February 26 at 9:00AM at The SVA Theatre (EDU Stage).

Image Credit: USC Annenberg

5,085 thoughts on “Putting Your Brand at the Center of Storytelling with Sam Olstein, GE’s Global Innovation Lead

  1. Wow, awesome blog layout! How lengthy have you ever been blogging for? you made running a blog look easy. The full look of your web site is great, let alone the content material!

  2. Excellent blog! Do you have any helpful hints for aspiring writers? I’m planning to start my own blog soon but I’m a little lost on everything. Would you propose starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I’m completely overwhelmed .. Any ideas? Thank you!|

  3. I have been surfing online more than three hours today, yet I never found any interesting article like yours. It’s pretty worth enough for me. In my opinion, if all website owners and bloggers made good content as you did, the web will be a lot more useful than ever before.|

  4. My developer is trying to convince me to move to .net from PHP. I have always disliked the idea because of the costs. But he’s tryiong none the less. I’ve been using WordPress on a number of websites for about a year and am concerned about switching to another platform. I have heard good things about blogengine.net. Is there a way I can transfer all my wordpress content into it? Any help would be really appreciated!|

  5. Двойное проникновение Сногсшибательная брюнетка Алетта Оушен разгуливает по квартире в ожидании своего любовника. Когда мужик приходит, то сразу же начинает уделять внимание её сочным бидонам. Сексуальные чулки и отличный минет от партнёрши мотивируют кавалера отодрать её как следует. Взбудораженные любовники отчаянно спариваются на белом диване до полного изнеможения. Парень смотрит порно и трахает свою девушку на квартире у друга Asian Ember Snow демонстрирует большой член на подростковой сводной сестре Ким кардашян порно – mp4 и webm порно видео – смотреть онлайн в HD качестве или скачать бесплатно для iphone, android, компьютеров и планшетов. — Все эти предполагаемые атмосферы — слишком большая редкость по сравнению с нашей стандартной из наиболее распространенных в космосе элементов Про парня известно, что он – уроженец Киргизии. Родители девушки относились к нему плохо. И дочь они не жаловали. На одном из отправленных аудио слышно, как они кричат: «Собирайся и уезжай! Вали отсюда!». Впрочем, парень собирался разойтись с девушкой из-за того, что она пила и курила. http://forum.tges.ir//member.php?action=profile&uid=176612 Секс от мужа сестры Выебал спящую сводную сестру в поросшую волосами пизду ночью в спальне Выебал спящую сводную сестру в поросшую волосами пизду ночью в спальне Я спалил сводную сестру за мастурбацией во время игры в Genshin Impactt Русская секс-блогерша трахнулась напоследок с другом 640 x 360 MP4 © 2009—2016   Порно сестраСмотреть бесплатно онлайн Веселуха с новой сводной сестрой!!! Секс после йоги самое то для расслабления Сводные брат и сестра остались дома одни, хотели почитать, но всё переросло в секс! Выебал спящую сводную сестру в поросшую волосами пизду ночью в спальне Спящая сестра соблазнила брата на секс и сама не отказалась от траха Пьяная сводная сестра зашла к брату в гости и он понял, что можно развести ее на секс! Сводная сестра застукала брата за дрочкой, но тот не растерялся и предложил присоединиться

  6. На данном сайте размещены материалы только для взрослых (порно видео, секс).Если вам ещё не исполнилось 18 лет, немедленно покиньте сайт! Есть справедливое мнение, что если человеку что-то нравится в сексе, то на эту тему обязательно есть непристойны ролик. А мы можем точно сказать, что еще и не один! Так что можно смотреть порно и воплощать те желания, которые не всегда получается воплотить в реальности. Мы специально разделили порно по категориям, чтобы каждый мог быстро определиться с тем, что он хочет посмотреть, и сразу же начинать поиски с того, что больше всего заводит. С нашим ресурсом ни один человек не останется без настоящего удовольствия – именно такого, которое ему нравится. Мы знаем, что для этого нужно! Вы находитесь на сайте, содержащем материалы только для взрослых (порно видео, секс).Если вам ещё не исполнилось 18 лет, немедленно катапультируйтесь! ХХХ Смотреть Онлайн http://www.reo-cc.nl/community/profile/betsyport361322/ Молоденькая русская брюнетка Светлана трахается в анал Порно Онлайн Русские чуваки разводят молоденьких крошек на секс Вдвоем трахают жену друга ХХХ бесплатно Молоденькая мамка дрочит сыну Русская мамка трахнула родного сына Брат трахнул сестру в ванной по быстрому ХХХ Бесплатно Молоденькая казашка трахается с двумя русскими парнями ХХХ Бесплатно Лучшее Порно Онлайн Смотреть порно Русская мамка трахнула родного сына Молоденькая телочка во всей красе Молодые Смотреть порно Хорошее Порно Молоденькая мамка дрочит сыну Трах ХХХ Русское порно видео Молоденькие бисексулки трахнули парня Молоденькая казашка трахается с двумя русскими парнями ХХХ бесплатно Молоденькая казашка трахается с двумя русскими парнями Вдвоем трахают жену друга Вдвоем трахают жену друга Трахнул малышку на кухонном столе Молоденькая казашка трахается с двумя русскими парнями Первый раз в анал

  7. Howdy! Do you know if they make any plugins to safeguard against hackers? I’m kinda paranoid about losing everything I’ve worked hard on. Any recommendations?|

  8. Some of our post construction cleaning services entail the following: Our GSR builders cleaning team will handle all the cleaning area after your renovations. You have the opportunity of taking advantage to get a cleaning package combination which seems right with your budget. Anyone can clean, but cleaning Pros are more efficient and effective because they’ve been trained in the best methods and equipment to use to clean every surface and type of stain. Pro cleaners also know the places that lay people overlook, meaning after a professional clean you won’t be surprised to find a drawer full of dust, or overlooked spackle and paint splatters. Our after builders cleaning services in London offer complete cleaning of your house and removal of any leftovers that the builders might have left behind after the renovation work. We assure you that your house will be left completely clean, fresh, tidy and hygienic as it was before the build began. For ensuring the safety your family, kids, pets and our post building cleaners we use products that are absolutely eco-friendly. https://thesoundwhole.com/community/profile/rudybonner24017/ We here at Blue Sky- Power Washing are trained to wash a wood surface, never holding the spray gun directed at one point for extended periods, moving the nozzle constantly and at a steady pace. Without this knowledge, an untrained person would make a dent and damage the wood. To Learn more about Blue Sky Wash for Your Home Call 603-594-WASH “9274” You can bring your building back to life using our specialized services. Our commercial pressure washing services use eco-friendly and effective techniques utilizes to remove dirt, stains, and other contaminants from surfaces. When cleaning buildings, public safety is the most crucial aspect that Pristine ProWash considers. Slip and fall hazards from water puddles, trip hazards such as hoses and tools, traffic flow, waste water run-off, are addressed in a professional and polite manner.

  9. I loved as much as you’ll receive carried out right here. The sketch is tasteful, your authored subject matter stylish. nonetheless, you command get got an nervousness over that you wish be delivering the following. unwell unquestionably come more formerly again since exactly the same nearly a lot often inside case you shield this increase.|

  10. After looking at a number of the blog articles on your site, I really like your technique of blogging. I book-marked it to my bookmark website list and will be checking back in the near future. Take a look at my web site too and tell me what you think.|

  11. Good post. I learn something totally new and challenging on sites I stumbleupon on a daily basis. It’s always useful to read through content from other writers and use a little something from other sites. |

  12. Good post. I learn something totally new and challenging on blogs I stumbleupon everyday. It will always be helpful to read through articles from other writers and use something from other web sites. |

  13. whoah this weblog is great i really like studying your articles. Stay up the great work! You already know, many individuals are hunting around for this info, you can aid them greatly. |

  14. Great post. I was checking continuously this blog and I’m impressed! Extremely useful info specifically the last part 🙂 I care for such information a lot. I was seeking this particular information for a long time. Thank you and good luck.|

  15. I do not know whether it’s just me or if perhaps everyone else experiencing issues with your blog. It appears like some of the written text in your posts are running off the screen. Can someone else please comment and let me know if this is happening to them as well? This might be a problem with my internet browser because I’ve had this happen previously. Many thanks|

  16. wonderful issues altogether, you simply gained a brand new reader. What could you suggest in regards to your publish that you just made some days in the past? Any positive?|

  17. Great blog! Is your theme custom made or did you download it from somewhere? A theme like yours with a few simple adjustements would really make my blog jump out. Please let me know where you got your design. Thanks a lot|

  18. Excellent investment circumstance a some weeks ago. I had to see to another chemist online after a certain chemist that thinks to be the greatest (and Australia’s cheapest chemist, which is not legitimate) refused to escape when medication in their turns out that did not confuse ahead in the out of sight, objective blaming it on pharmduck. My in the beginning matter with this chemist was so much better. A damned disrepute they don’t dominate earthly stores because I don’t scantiness to be appropriate to the other dispensary again, but I can bring in most items online besides from meds. I constraint enjoin them at some qualification if there is a feeling to talk to rhyme of their doctors and dialect mayhap apprehend meds online too.

  19. I was recommended this website by my cousin. I am not sure whether this post is written by him as nobody else know such detailed about my difficulty. You are amazing! Thanks!|

  20. I truly love your site.. Pleasant colors & theme. Did you make this web site yourself? Please reply back as I’m looking to create my very own blog and would love to find out where you got this from or exactly what the theme is named. Cheers!|

  21. Howdy exceptional blog! Does running a blog like this require a lot of work? I have no understanding of coding but I had been hoping to start my own blog soon. Anyway, if you have any ideas or techniques for new blog owners please share. I understand this is off topic but I simply wanted to ask. Kudos!|

  22. This design is wicked! You obviously know how to keep a reader amused. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Excellent job. I really enjoyed what you had to say, and more than that, how you presented it. Too cool!|

  23. Hello there! I could have sworn I’ve visited this site before but after going through many of the articles I realized it’s new to me. Nonetheless, I’m definitely delighted I discovered it and I’ll be book-marking it and checking back frequently!|

  24. This is very interesting, You’re a very skilled blogger. I’ve joined your rss feed and look forward to seeking more of your wonderful post. Also, I’ve shared your web site in my social networks!|

  25. I’m curious to find out what blog system you have been using? I’m having some minor security problems with my latest blog and I’d like to find something more risk-free. Do you have any suggestions?|

  26. Its like you learn my mind! You appear to grasp so much about this, like you wrote the e-book in it or something. I think that you simply could do with some to drive the message home a little bit, but other than that, this is excellent blog. A great read. I’ll definitely be back.|

  27. In February of this year, you helped me to pass over my cat who is diagnosed with hyperthyroidism, a pain at a longer fit life. You had sent me “zithromax z pak” to start with. Within a few days..she was another cat! My cat had an proximate turnaround with the treatment you advised. She responded so well. I quiet have some of the other medication pink, but the Thyroidinum 200CH was what unquestionably got her on the right path. I would like to fiat another vial of this from you. I have on the agenda c trick nothing to bow to at this point. She is eating a more intelligent reduce (canned vs droll) and sizeable prominence and proper chicken, but I really would like to try one’s hand at a woman more discipline of this homeopathic pill. You are a altogether dedicated and friendly man, and I possess recommended you to all who believe in this approach to treatment. I bear no idea how lengthy this on help her, but with my choice of diet fitted her and your opinion, she is doing as comfortably as I could demand constantly imagined. In consequence of you so much again.

  28. The other day, while I was at work, my cousin stole my iPad and tested to see if it can survive a 40 foot drop, just so she can be a youtube sensation. My apple ipad is now broken and she has 83 views. I know this is entirely off topic but I had to share it with someone!|

  29. I think this is one of the most significant info for me. And i’m glad reading your article. But want to remark on some general things, The site style is wonderful, the articles is really great : D. Good job, cheers|

  30. Please let me know if you’re looking for a article author for your blog. You have some really good posts and I think I would be a good asset. If you ever want to take some of the load off, I’d love to write some articles for your blog in exchange for a link back to mine. Please blast me an e-mail if interested. Cheers!|

  31. I do not even understand how I ended up here, however I assumed this put up was once good. I do not recognize who you’re however certainly you’re going to a famous blogger if you are not already. Cheers!|

  32. I do not even know how I ended up here, but I thought this post was great. I do not know who you are but definitely you are going to a famous blogger if you are not already 😉 Cheers!|

  33. My brother suggested I might like this blog. He used to be entirely right. This post actually made my day. You can not consider just how so much time I had spent for this information! Thank you!|

  34. I don’t even know how I finished up here, however I believed this submit used to be good. I don’t recognize who you are but definitely you’re going to a well-known blogger should you aren’t already. Cheers!|

  35. Hello! I understand this is somewhat off-topic but I needed to ask. Does running a well-established website such as yours take a large amount of work? I’m completely new to blogging but I do write in my diary every day. I’d like to start a blog so I can share my personal experience and thoughts online. Please let me know if you have any kind of suggestions or tips for new aspiring blog owners. Thankyou!|

  36. What’s Going down i’m new to this, I stumbled upon this I have found It positively useful and it has helped me out loads. I am hoping to contribute & assist different users like its aided me. Great job.|

  37. When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get several e-mails with the same comment. Is there any way you can remove people from that service? Cheers!|

  38. hello!,I like your writing very much! proportion we be in contact extra about your article on AOL? I need a specialist on this space to solve my problem. May be that’s you! Looking ahead to see you. |

  39. An intriguing discussion is definitely worth comment. There’s no doubt that that you ought to publish more about this subject matter, it may not be a taboo matter but typically people do not talk about such subjects. To the next! Cheers!!|

  40. Howdy I am so delighted I found your site, I really found you by accident, while I was searching on Bing for something else, Regardless I am here now and would just like to say kudos for a remarkable post and a all round exciting blog (I also love the theme/design), I don’t have time to browse it all at the minute but I have book-marked it and also added in your RSS feeds, so when I have time I will be back to read a lot more, Please do keep up the awesome jo.|

  41. Hi! This is my first visit to your blog! We are a team of volunteers and starting a new project in a community in the same niche. Your blog provided us beneficial information to work on. You have done a outstanding job!|

  42. What’s Going down i am new to this, I stumbled upon this I have found It absolutely helpful and it has aided me out loads. I’m hoping to contribute & aid different users like its aided me. Good job.|

  43. Definitely believe that which you stated. Your favourite justification appeared to be on the net the easiest thing to be mindful of. I say to you, I certainly get annoyed even as people consider issues that they just don’t realize about. You managed to hit the nail upon the highest and also defined out the entire thing with no need side-effects , other people can take a signal. Will probably be back to get more. Thanks|

  44. I do not know if it’s just me or if everyone else experiencing problems with your blog. It appears as though some of the text within your content are running off the screen. Can someone else please comment and let me know if this is happening to them as well? This may be a issue with my internet browser because I’ve had this happen previously. Thanks|

  45. You really make it seem so easy with your presentation but I find this matter to be actually something which I think I would never understand. It seems too complex and extremely broad for me. I’m looking forward for your next post, I’ll try to get the hang of it!|

  46. It’s appropriate time to make some plans for the future and it is time to be happy. I have learn this put up and if I may just I wish to counsel you few interesting issues or suggestions. Perhaps you could write next articles regarding this article. I wish to learn even more things about it!|

  47. Today, I went to the beach front with my kids. I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She put the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear. She never wants to go back! LoL I know this is totally off topic but I had to tell someone!|

  48. When someone writes an piece of writing he/she keeps the image of a user in his/her brain that how a user can understand it. Therefore that’s why this piece of writing is great. Thanks!|

  49. Its such as you read my mind! You appear to grasp so much approximately this, like you wrote the guide in it or something. I believe that you could do with a few percent to pressure the message house a little bit, but other than that, that is wonderful blog. A great read. I will certainly be back.|

  50. Ensi kesästä 2021 alkaen tunnistautumista edellytetään myös Veikkauksen omissa pelisaleissa, Feel Vegaseissa ja Pelaamoissa. Aina ensin toimituksen valitsemat jutut, lisäksi monipuolisesti sinulle suositeltua journalismia. Lue lisää Toimituksen valinnat täydennettynä sinulle suositellulla sisällöllä. Lue lisää Näytä kaikki Hallitus on määrännyt ravintolatoimintaa rajoittavan tanssi- ja karaokekiellon koko Uudenmaan alueelle ja Etelä-Karjalaan ensi sunnuntaista alkaen. Vastaavasti automaatteja on sijoitettu harvakseltaan niille alueille, joiden asukkaiden keskitulot ovat keskimääräistä suuremmat. Näytä kaikki Gonzo’s Quest on jännittävä hedelmäpeli, joka on varustettu 5 kiekolla, 3 rivillä ja 20 voittolinjalla. Jotta peliin saadaan vielä enemmän jännitystä, pelissä on käytössä myös Wild- ja Free Falls voittoja. Tämä peli sopii erityisesti seikkailuhaluisille, sillä peli vie sinut kultakaupunkiin El Doradoon, jossa voit voittaa jopa 200 000 euroa! https://00.ge/forum/profile/lonnabussey9185/ Pienet värit:Kuten aiemmin on mainittu, on Omaha salettien peli. Jos sinulla on pieni väri, häviät pelimerkkisi selvästi todennäköisemmin kuin teet sillä tiliä. Ellet ole todella taitava vastustajien lukija ja kykenet luopumaan vahvoista käsistä, kun koet olevasti tappiolla, on Omahassa syytä pelata vain ässävärin vedot. Suomikasinolta löydät useita vaihtoehtoja niin live casinon pokeriin kuin videopokeriinkin. Live kasinon pokeripeleissä pääset oikean kivijalkakasinon tunnelmaan mukaan, sillä voit “istahtaa” pelipöytään yhdessä pelinhoitajan ja kanssapelaajien kanssa. Asiantunteva pelinhoitaja ja muut pelaajat tekevätkin live casino pokerista todella jännittävää. Omaha Hi Lo noudattaa perinteisen Omahan (high) sääntöjä, mutta pelissä on yksi ylimääräinen tapa voittaa osuus potista (low).

  51. This design is spectacular! You definitely know how to keep a reader entertained. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Excellent job. I really enjoyed what you had to say, and more than that, how you presented it. Too cool!|

  52. Henry suggested a 3-pronged make a proposal to, which consisted of an pronounced immuno-booster, an additional immune way catalyst to be delivered on intra-muscular injection, and a contemporary treatment to adhere to infection to a minimum. At the continually George was also receiving standard treatments of Retrieval EQ suitable cooperative issues, which Henry had prescribed some months before. I expressed my concerns in compounding these treatments, and Henry definitely again took the often to carefully get across the how’s & why’s of each treatment, and what their specific relationships with each other would entail. In terse, Henry “wrote the earmark” on how he kindness http://www.otchydroxychloroquine.com would recover. He was adamant that we not solely continue with the Recovery, but spread the doses reduce greater than the next 3-4 weeks.
    Thanks. A lot of content.

  53. Hey! Do you know if they make any plugins to help with Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good results. If you know of any please share. Many thanks!|

  54. I used to be suggested this web site by way of my cousin. I am no longer sure whether this publish is written by him as no one else recognise such certain approximately my trouble. You are incredible! Thank you!|

  55. Undeniably believe that that you said. Your favourite justification appeared to be on the web the simplest thing to take note of. I say to you, I certainly get annoyed even as folks consider issues that they plainly do not recognize about. You managed to hit the nail upon the highest as neatly as defined out the whole thing without having side effect , people could take a signal. Will probably be again to get more. Thank you|

  56. Have you ever thought about creating an e-book or guest authoring on other websites? I have a blog based upon on the same ideas you discuss and would love to have you share some stories/information. I know my subscribers would appreciate your work. If you are even remotely interested, feel free to shoot me an e-mail.|