Transparency is a highly placed value at The Economist Group and it is something that readers are demanding more of. But are they really having a transparent experience, or do they merely think they are?
Register to attend SMW New York to learn the good and the bad of marketers and publishers using more and more innovative methods to create, deliver and disguise digital advertising. Native advertising is the latest under scrutiny from the FTC, which released new guidelines last month, but it won’t be the last as more examples come to light where advertising is indistinguishable by consumers from content.
From hidden sponsorships to privacy, Mina Seetharaman (Global Director, Content Strategy at The Economist Group) will lead a panel with Tonia Ries (SVP and Executive Director, Edelman Square), Barbara Basney (VP of Global Advertising and Media, Xerox) and Amanda Rubin (Global Co-Head, Brand and Content Strategy, Goldman Sachs).
“Making The Invisible Visible: The Evolving Roles Of Data, Trust And Transparency In Advertising And Publishing” takes place Tuesday, February 23 at 4:30PM at The TimesCenter (FWD Stage).