9 Sessions at #SMWNYC That Will Help Your Paid Media Strategy

Posted on by Tyler Becker

Paid media seems to become a more important conversation and investment everyday for digital marketers. Facebook generates billions of dollars from advertisers spending money to reach their target audiences, and for many of us, it’s working!

But, sometimes going from 0 to 60 can be overwhelming, and marketers are still figuring out which tactical and brand-building initiatives are most successful on Facebook, Twitter, Instagram, and other social platforms

At Social Media Week New York, paid media is a huge topic of discussion. Leading brands in this space, such as Forbes, VaynerMedia, BuzzFeed, and Code and Theory, will lead sessions that will teach, inspire, and explore the wide world of paid media, and why it can be your organization’s key to success.

Purchase your pass for SMW New York to be among the 1,000+ industry leaders who learn and connect with each other through sessions like these:

1. How Data And Analytics Can Transform And Enhance Native Advertising Opportunities

Hosted by Forbes Media • Tuesday 2/23 at 11:00AM • SVA Theatre
Mark Howard (Chief Revenue Officer, Forbes Media) and Edward Kim (Co-founder and CEO, SimpleReach) will help attendees learn more about how brands can leverage native advertising over time via the web, mobile and social to reach target audiences.

2. The Best Brands On Snapchat

Hosted by Nasdaq • Tuesday 2/23 at 12:30PM • TimesCenter
Snapchat is the new battleground for the most innovative brands. Meet the marketers behind the ghost that are already crushing it on this emerging platform. Join Jeremy Skule (Chief Marketing Officer, Nasdaq), for an exciting chat with these Snapchat trailblazers.

3. Extending Lifetime Value – The Future Of Customer Engagement

Hosted by Simon Data • Tuesday 2/23 at 1:00PM • SVA Theatre
Learn how world’s savviest companies think about – and increase – customer lifetime value. Get an expert overview of the latest crop of marketing technologies, and learn more about the secret channel that’s been delivering huge value for some of NYC’s best e-commerce companies.

4. Bracing For The Ad-Blocked Future: How Brands Are Moving Beyond The Impression

Hosted by Crowdtap • Wednesday 2/24 at 9:00AM • SVA Theatre
Skipping ads. DVR-ing television shows. Installing ad-blockers. These behaviors have all become a common part of the Millennial experience. Led by Crowdtap’s CEO, Sean Foster, hear first-hand accounts of winning marketing programs that have invited consumers to help shape and tell a brand’s story, thereby building more emotional connections and driving long-term brand health.

5. Snapchat: How Brands Can Effectively Market on the Platform

Hosted by VaynerMedia • Wednesday 2/24 at 12:00PM • SVA Theatre
This masterclass led by Dan Grossman (Vice President of Platform Partnerships, VaynerMedia) together with Farrah Bezner (Head of New Business Ventures, Mondelēz International) and Talya Minsberg (Social Media Editor, New York Times) will detail best practices for how brands can market on Snapchat, such as the differentiation of Snapchat’s ROI vs. “more established” platforms like Facebook, Twitter and Instagram.

6. The High Stakes Of Content Marketing As Seen By A Brand, Agency And Publisher

Hosted by Digiday • Wednesday 2/24 at 2:30PM • TimesCenter
When it comes to brands creating engaging content, the stakes have never been higher. The growth in programmatic and in ad blockers means that content needs to be at Hollywood-scale and cost half the price. This leadership series features in-depth presentations from Shareen Pathak (Digiday), Brian Becker (JPMorgan Chase), Stephanie Losee (POLITICO), and Jinal Shah (JWT New York).

7. Reach New Viewers! Develop Superfans! Impact Ratings! Launching A TV Show Via Social Media!

Hosted by VaynerMedia • Wednesday 2/24 at 3:00PM • SVA Theatre
Social media offers more ways than ever to build awareness around TV programs, but did you know it can drive and impact the new markers of success in today’s ever-changing television industry? This masterclass details how efficient, strategic media spend, time-shifting strategies and always-on content with a consistent voice can combine to increase buzz, awareness, and viewership (both linear and elsewhere like video-on-demand), with concrete, indisputable results.

8. Breaking Down the Silos: Unleashing Creativity in a World Where Social is Everything

Hosted by Droga5 • Wednesday 2/24 at 5:30PM • TimesCenter
In this session you’ll learn from Droga5’s experience working with brands and platforms on how to transition social media from a detached discipline to a shared mindset, leading to more influential and effective integrated creative work. Moderated by David Griner of Adweek, speakers include Colleen Leddy (Head of Communications Strategy, Droga5), Hope Cowan (Creative Agency Partner, Facebook), and Jim Mollica (Global Digital Marketing Strategy, Under Armour).

9. Create by Numbers: How Insights, Data, and Paid Media Shape the Creative Approach

Hosted by VaynerMedia • Friday 2/26 at 1:00PM • SVA Theatre
The volume of data and insights available for social media is changing how agencies and platforms strategize, spend, and steer clients. This session features speakers from VaynerMedia, Pinterest, and Fast Company who will explore the new ways of working together by bringing creative, strategy, account and paid media teams closer together than ever before.

We hope to see you in New York for Social Media Week! Join over 1,000 leaders who register each year, and in 2016, #SMWNYC features two official venues: The TimesCenter (FWD Stage) and SVA Theatre (EDU Stage). Attend the 70+ events with 200+ speakers for an incredible week you won’t want to miss. Get your pass here!

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