Need to Dig Deep Into Snapchat? Learn The Latest Trends At These 3 #SMWNYC Sessions

Social Media Week

Social Media Week New York, now in its 8th year, brings together thousands of professionals in marketing, media and technology. Click here to register for SMW New York, which takes place this February 22-26 at the TimesCenter and SVA Theatre.

Snapchat has an estimated 200 million monthly active users, and 100 million daily active users. It’s one of the most popular mobile apps for Millennials, Gen-Z, and even younger generations (30% of U.S. millennial internet users access Snapchat regularly). It’s so much more than a social network too. It’s truly an entertainment network.

It’s visual messaging, text messaging, mobile payments, art, comedy, storytelling, news, live event coverage, and a major advertising for brands and businesses across the world. 8,796 photos are shared on Snapchat every second, and Snapchat sees 6 billion video views every day. TO say the least, Snapchat is robust, and shows no signs of stopping (stats via DMR).

As Snapchat continues to expand and innovate, we want SMW New York attendees to learn everything there is to know in order to stay on top of its growth and capabilities. It’s not easy to fully understand everything there is to know about Snapchat, but a few events at SMW New York this month will teach you how to use it properly in business and in life.

Purchase your pass for SMW New York, and attend these three sessions that will dive deep into the world of Snapchat, and pull apart the many reasons why it’s a must-know platform for marketers and digital professionals.

1. The Best Brands on Snapchat

Hosted by Nasdaq • Tuesday 2/23 at 12:30PM • TimesCenter
Snapchat is the new battleground for the most innovative brands. Meet the marketers behind the ghost that are already crushing it on this emerging platform. Join Nasdaq, the bellwether for innovation, for an exciting chat with these Snapchat trailblazers, featuring executives from MTV, VaynerMedia, American Airlines, and The Wall Street Journal.

2. Atomization of Business: Content Strategies for Speed, Quality, and Efficiency

Hosted by Code and Theory • Wednesday 2/24 at 11:30AM • TimesCenter
As today’s brands, organizations, and governments confront the challenge of reaching multiple audiences with multiple stories, Atomization offers a playbook for producing content rapidly without sacrificing quality, reacting to popular news cycles with sensitivity, and injecting brands into culture with sincerity. Code and Theory Co-Founder, Dan Gardner, will introduce attendees to Atomization, and how today’s businesses take advantage of strategic opportunities via social media.

3. Snapchat: How Brands Can Effectively Market on the Platform

Hosted by VaynerMedia • Wednesday 2/24 at 12:00PM • SVA Theatre
There’s no doubt Snapchat is the hottest social media platform in 2016, and this masterclass will detail best practices for how brands can market on Snapchat. Attendees will walk away with answers to questions such as, “What makes Snapchat the “hot” platform in 2016?” and “What is the differentiation of Snapchat and its ROI vs. “more established” platforms like Facebook, Twitter & Instagram?”. Dan Grossman (VP of Platform Partnerships, VaynerMedia) together with Farrah Bezner (Head of New Business Ventures, Mondelēz International) will lead this session.

These three events are targeted at digital professionals who have experience leveraging social media as a key marketing initiative, or professionals in marketing who want to deepen their understanding of how brands can effectively market to the ever-growing consumer audience on Snapchat. Click here to register for Social Media Week New York!

Tyler Becker

Director of Content, Social Media Week


Tyler is the Director of Content at Crowdcentric and Social Media Week. He writes about digital media, entertainment, emerging tech, Internet silly-billies, mobile apps, and more. Oh, and he likes craft beer, travel, and podcasts.

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