Brandwatch’s Guide to Decision-Making with Data and Rewarding Your Customers at #SMWNYC

Brandwatch is one of the world’s leading social media monitoring and analytics tools, chosen by pioneering brands and agencies including Verizon, British Airways, Digitas, Whirlpool, Dell, PepsiCo, Monster and Papa John’s. They’re one of our official Social Media Week sponsors (read more about our upcoming work with them!), and we’re excited for their two sessions at #SMWNYC.

The first, “Democratizing Data And Decision-Making: Unlocking The Socially-Powered Invisible Hand Of Technology” takes place Wednesday, February 24th at 10:30 AM at The TimesCenter.

In this session, Brandwatch’s Chief Marketing Officer, Will McInnes, will highlight the transition from mundane, ineffective business intelligence and market research solutions, to the next generation of smart tools, and how they are disrupting the way we analyze, measure, and process our various marketing efforts, utilizing trainable agents powered by human and machine intelligence. This is the next horizon of social intelligence, and Brandwatch will explain who is at the forefront.

The second session hosted by Brandwatch is “Consumer Pulse: Giving The People What They Want” which takes place Thursday, February 25th at 10:00AM at the SVA Theatre.

Two of Brandwatch’s leading minds, Kelly Autenrieth (User Adoption Team Lead, North America, Brandwatch) and Brit Ferguson (Account Manager, Brandwatch), will highlight key use cases for planning a social strategy that features a rewarding shelf-life for you and your consumer. Attendees will learn the most practical and effective ways to interact with potential customers, and how combining emotion with purchase intent can transform someone into becoming a brand loyalist.

Purchase your pass to attend SMW New York, and learn how Brandwatch has helped brands around the globe achieve their goals through smart social data and customer engagement.

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