9 Sessions at #SMWNYC on Fan Engagement and Audience Growth

Without customers, fans, viewers, and people that value your business and work, you wouldn’t exist. The gap between casual customer and brand loyalist is not as distant as many assume, and with emerging tools and technology, many brands are figuring out how to convert one-time buyers into repeat customers.

Register to attend Social Media Week NYC, and experience a variety of sessions that dive into the world of fan engagement, audience development, and customer retention.

You’ll learn what the leading brands use and do each day to move individuals through the customer life-cycle, and hear industry leaders from Hootsuite, VaynerMedia, Brandwatch, WOMMA, Code and Theory, and many others discussing the next wave of trends and innovations.

1. If you work with digital campaigns or high-profile individuals…

Pope-emojis and Millennials: How Pope Francis Engages the Largest Generation Alive Today
Hosted by Tracx • Tuesday 2/23 at 10:00AM • SVA Theatre
Millennials now outnumber Baby Boomers, and brands and organizations are looking for ways to capitalize on this group. In this session, learn how Tracx, the leading social business cloud, collaborated with Aleteia, a global Catholic digital media company, to engage Millennials through an integrated campaign around Pope Francis’ visit to the U.S., and how “Pope-emojis” re-connected younger individuals to their religions and beliefs.

2. If you want to use data to better identify and retain customers…

Extending Lifetime Value – The Future of Customer Engagement
Hosted by Simon Data • Tuesday 2/23 at 1:00PM • SVA Theatre
Lifetime value is the magic word these days; everyone needs to find a way to create more enduring, valuable relationships with their customers. This session with Simon Data will provide an expert overview of the latest crop of marketing technologies, and outline a step-by-step breakdown of how to use data to improve your marketing efforts.

3. If you want to boost brand advocacy and create loyalists out of customers…

Advocacy FTW: How to Turn Your Superfans Into Impactful Brand Advocates
Hosted by Hootsuite • Wednesday 2/24 at 10:00AM • SVA Theatre
How well do you know your social superfans? Are you looking in the right pockets of the web to find the conversations they’re having about you? Join Hootsuite to learn how you can build your social brand with the support of your existing fans to maximize the reach of your social messages.

4. If your business needs to reach Millennials and Gen-Z consumers online…

Online Identities And Impact On Gen Y+Z Consumers
Hosted by Code and Theory • Wednesday 2/24 at 1:00PM • SVA Theatre
To reach teens and young adults online, the challenge is no longer about just posting on Instagram. This session with Code and Theory will cover the ins-and-outs of how Gen-Z and Gen-Y manage identities and relationships across multiple social networks, hide in plain site, and what type of content and brands they are willing to engage with.

5. If you work in television or at an agency with entertainment clients…

Keynote: How Comedy Central Gets Fans Talking with CMO, Walter Levitt
Hosted by WOMMA • Wednesday 2/24 at 1:30PM • TimesCenter
Comedy Central’s CMO, Walter Levitt, will attempt to organize and rationalize all their social media and on-the-ground tactics into a fully thought–out strategy, and explain how they promote their roster of shows such as Broad City, Inside Amy Schumer, The Daily Show with Trevor Noah, and Drunk History.

6. If you want to improve your social listening and monitoring efforts…

Are You Listening? Learn How To Effectively Monitor Your Audience On Social
Hosted by Digimind • Wednesday 2/24 at 2:00PM • SVA Theatre
In a world where social media has taken over everything we do, it’s more important than ever to understand consumer behavior and use social intelligence to gain powerful insights for your business and marketing strategies. Join Digimind as they explain the important of social intelligence for agencies, non-profits, governments, and brands with influencers.

7. If you’re eager to learn how social media can drive new TV industry metrics…

Reach New Viewers! Develop Superfans! Impact Ratings! Launching a TV Show via Social Media!
Hosted by VaynerMedia • Wednesday 2/24 at 3:00PM • SVA Theatre
Social media offers more ways than ever to build awareness around TV programs, but did you know it can drive and impact the new markers of success in today’s ever-changing television industry? VaynerMedia will outline in this session how television shows and video networks can connect with existing and prospective fans across the many different virtual places where they’re spending time online.

8. If your brand has conversations with customers, or needs to create more interactions…

Consumer Pulse: Giving The People What They Want
Hosted by Brandwatch • Thursday 2/25 at 10:00AM • SVA Theatre
How we interact with potential consumers, haters, and brand loyalists has changed significantly over the past decades, and continues to rapidly evolve with how quickly we can exchange information. Brandwatch, one of the leading social intelligence platforms, will highlight best practices for capitalizing on emotions, purchase intent, influence, and consumer value.

9. If you need to learn best practices for developing a customer life-cycle…

Managing Brand(om)s and Fandoms: The True Story
Hosted by Everybody at Once • Thursday 2/25 at 12:00PM • SVA Theatre
These days, almost every single brand is expectedly active on social media. And almost every single one of those brands has a challenging time trying to find and interact with their audience. In this panel, audience development and social strategy consultancy, Everybody at Once, will lead an exploration around how a person or agency works to enable an audience in the best way possible, all while building a brand.

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