Adaptly at #SMWNYC: Forecasting The E-Commerce Power of Pinterest and Balancing Facebook vs. Instagram

Posted on by Tyler Becker

At SMW New York, Adaptly will bring their social marketing expertise to the #SMWNYC stage for two sessions that digital marketers will want to pay attention to.

Adaptly uses powerful technology and social marketing expertise to empower digital media buyers to maximize marketing experiences across Facebook, Twitter, and other emerging platforms.

Pinterest: From Inspiration To Conversion

Their first session, “Pinterest: From Inspiration To Conversion” will explore the visual social network that now has 100 million active users, and is the second-largest source of social media traffic for e-commerce companies.

The highly-visual platform allows retail marketers to achieve not only scale, but also relevancy through granular targeting like specific product categories and competitors.

This session takes place Thursday the 25th at 10:30am at The TimesCenter. Speakers Michael Akkerman (Head of Marketing Developer Partnerships, Pinterest) and Brian Magida (Director, Digital Marketing, Warby Parker) will discuss how to bridge the gap between brand and direct response campaigns on Pinterest, and how this growing platform represents the future of e-commerce. Joining Michael and Brian will be Sean O’Neal (President, Adaptly).

Friends, Not Frenemies: Facebook And Instagram

Adaptly’s second session features Ruth Arber (Director of Solutions, Adaptly), Josh Machiz (Director of Integrated Marketing, Nasdaq), Kristin Rolla Mirek (VP, Multi-Platform Development & Marketing, TV Land at Viacom), and Jessica Sherrets (Brand Development Lead, Instagram) for a discussion on the effectiveness of Facebook vs. Instagram for driving advertising performance at scale.

Many advertisers wonder how these two platforms coexist, and whether they’re complementary media opportunities or stand-alone channels.

On Thursday the 25th at 1:00pm at the SVA Theatre, attendees of “Friends, Not Frenemies: Facebook And Instagram” will join the conversation to explore which brands and strategies are the most successful tapping into Facebook and Instagram simultaneously, and how measuring your social marketing efforts is an essential process to develop within your organization.

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