Why Content Is Your Brand’s Most Essential Resource Featuring Accenture Digital at #SMWNYC

As the digital marketing landscape matures, content will emerge as the primary differentiator among brands in the space. Brands are beginning to understand content marketing’s power to connect with consumers and form authentic relationships. Digital content is just as important to a company’s brand today as water is to sustain human life.

At SMW New York, Accenture Digital’s Robert Harles (Managing Director & Global Lead, Social Media and Collaboration), will lead a talk alongside Lindsay Nelson (Global Head of Brand Strategy, Vox Media) and Brian Becker (Executive Director, Head of Newsroom, JPMorgan Chase).

They will help marketers who feel like the amount of digital content that you have to produce and push out to myriad channels is like a rising tide that’s about to cause a flood. Luckily, you’re not along if this is you.

Join Accenture Digital for their session, “Content: A Brand’s Most Essential Resource” on Thursday the 25th at 12:30pm at The TimesCenter.

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