We’re thrilled to announce Crowdtap as an Official Event Sponsor of Social Media Week New York. Crowdtap is the “People-Powered Marketing Platform” designed to deepen relationships between brands and the people who love them by putting brands back where they belong, inside the hearts and minds of their consumers.
At SMW New York, Crowdtap’s SVP of Research & Analytics, Peter Storck, will kick things off in a session hosted by IAB (Interactive Advertising Bureau). “Social Media Measurement: How Everyone Wins” takes place Tuesday the 23rd at 9:00am at the SVA Theatre.
Peter will join industry leaders in social media to provide clear definitions of commonly used terms, as well as help attendees on both the buy and sell side know what questions to ask when selecting vendors understanding social measurement best practices.
Then, on Wednesday the 24th at 9:00am at the SVA Theatre, Crowdtap will host a session exploring the new and emerging behaviors of Millennials, Gen-Z, and Gen-Alpha consumers. From skipping ads and DVR-ing television shows, to installing ad-blockers and bypassing branded messaging, these behaviors have all become a common part of the Millennial experience, and Crowdtap is at the forefront of understanding where everything is heading.
This session, “Bracing For The Ad-Blocked Future: How Brands Are Moving Beyond The Impression” will bring together industry leaders including Afdhel Aziz (Brand Director, ABSOLUT Labs, Pernod-Ricard), Tracy Echikson (Marketing Consultant, Ricola Brand Team), Joanne McKinney (Chief Strategy Officer, The Burns Group), and Sean Foster (CEO, Crowdtap) for a first-look at winning marketing programs that have invited consumers to help shape and tell a brand’s story.