Data Marketing Masterclass: How to Create Customer Lifetime Value [WATCH]

Customer Lifetime Value (LTV) is the idea of zooming out and building a wider view of your customers. Too often are marketers more interested in new clicks, conversions, and users, rather than focus on the importance of maintaining current customers, and optimizing their engagement with a product, service, or brand.

In the video below from our Facebook Live masterclass, hear from Joshua Neckes (President, Simon Data) where he explains the value of getting your data organized in one place to allow you to measure, experiment and optimize the LTV of consumers and their experience at all touch points.

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