The state of publishers and news coverage is constantly changing, and at Social Media Week New York, you will hear from the industry’s trailblazers on how to break through the noise. Below are eight events that will dive into these questions, and get you up to speed on the latest trends.
Insider has nearly 2 billion video views each month across platforms including Facebook. Nicholas Carlson (Editor-in-Chief, Insider) will moderate a discussion with some of the leading distributed media content creators — all of whom will share their own secret sauce for creating and distributing content with the power to go viral like wildfire.
2. Transforming a 160-year-old Magazine into a Multi-Platform Brand (The Atlantic)
Six years after turning a profit for the first time, The Atlantic begins 2017 with its audience, revenue, and staff at record highs. This year will be marked by a global focus and continued expansion of TheAtlantic.com and CityLab.com. This talk features The Atlantic’s president Bob Cohn, who will detail the transformation of The Atlantic over the last decade, and the challenges and opportunities ahead.
3. Don’t Call Snapchat a Social Media Platform (Sweet)
Snapchat is expanding into a full-blown entertainment and communication platform; it’s so much more than social media, and it is becoming deeply personal. In this talk, Ross Clark (VP and GM, Sweet – Snapchat Discover Channel) will speak on the importance of creating a two-way dialogue with conversational content and about future trends of different digital media that have outgrown their early “social” beginnings.
4. How Hearst’s Prestige Brands Are “Doing the Internet” (Hearst Magazines)
How do you satisfy your core audience while still giving them a variety of what’s trending or relevant? From ELLE’s creative and fashion-forward use of live video tools to Esquire’s Election 2016 coverage to Marie Claire’s insane growth on Instagram, we’ll take a look at how three of Hearst’s titles are harnessing their unique voices and satisfying the rapidly changing social landscape.
It’s no secret that video now rules the digital media world. Whether it’s a video mini-series, a Facebook Live, or a GIF, visual content is catching the attention of consumers and brands alike. Brit Morin, Founder & CEO of a digital media and commerce company Brit + Co, has always been focused on the visual, and she’s speaking at #SMWNYC on why video is the center of media right now, and the benefits and challenges of making visual communication a core focus of your business.
6. Experiential Brand Storytelling (The New York Times)
In 2016 the New York Times acquired design agency Fake Love as part of an ongoing effort to offer more creative and marketing services to agencies and clients. In this session, NYT’s SVP of Advertising and Innovation Layne Braunstein and Fake Love’s Chief Creative Officer, Sebastian Tomich will share their vision for how they approach experiential brand storytelling.
Nowadays, social channels are driven by algorithms that are reshaping the way content surfaces, and how people interact with it. The only way for publishers to really leverage the scale of content produced – and better serve a differentiated audience in real time – is to adopt a structured data-driven approach to news circulation on those distribution platforms. This session will explain how Reuters automates the publishing of 9,000+ stories a month across multiple geographies and languages using natural language recognition and predictive analytics.
8. Future Publishing Models: VR and 360 Video (The New York Times)
Via NYT’s VR app, users can go underwater or on the campaign trail, experience life through the eyes of a refugee or explore previously unseen worlds and experience stories reported by award-winning journalists, all told in an immersive, 360-degree video experience. In this session, Sam Dolnick (Associate Editor at NYT) and Andy Wright (Publisher, The New York Times Magazine) will share how they have embraced, integrated and innovated in VR and 360 with exceptional results for brands and readers alike.
9. How The Verge Builds Audiences Across Multiple Platforms (Vox Media)
Finding success as a publisher in 2017 means creating content not just for your website, but for platforms ranging from Facebook to Google, Instagram, Snapchat, and Twitter. Each has its own audiences, algorithms, and best practices — which can make optimizing even a single story or video a daunting project. Helen Havlak (Engagement Editor, The Verge) will help attendees determine which platforms to invest in, explain how to grow audiences on those platforms, and break down the ways to re-edit and package a story or video to serve those audiences.