Hear from the GM and VP of Sweet, the brainchild of Hearst Magazines and Snapchat

Ross Clark is Vice President and General Manager of Sweet, a partnership between Hearst Magazines and Snapchat, and the first media brand born on and built for Snapchat’s Discover platform.

He oversees Sweet’s partnerships across editorial, growth and revenue, and has led a number of high-profile initiatives for the brand including exclusive editorial partnerships with Gucci and Carolina Herrera plus advertising partnerships with Apple, L’Oreal, Universal Studios and more.

Ross will take the official #SMWNYC stage on Tuesday afternoon to explain how Snapchat is expanding into a full-blown entertainment and communication platform, why it’s so much more than social media, and how it is becoming deeply personal.

In this talk, Ross will speak on the importance of creating a two-way dialogue with conversational content and about future trends of different digital media that have outgrown their early “social” beginnings. If you’d like to attend this session, sign up to attend Social Media Week in New York this February 28 to March 3.

You’ll understand some of the ways Ross and the Sweet team capture the attention of the coveted millennial audience using a unique lens on how the platform is evolving and how to best leverage its features.

Prior to joining Sweet Clark was a Senior Director at Conde Nast. where he built a global distribution network by sourcing, negotiating and implementing multiple global content distribution deals to create a network of over 25 partners including Facebook, Apple, Spotify, Twitter and YouTube, and sourced the company’s acquisition of Pitchfork Media – Conde Nast’s first editorial acquisition in seven years.

Social Media Week returns to New York this February 28 at The TimesCenter. Register to attend here before passes sell out, and view more events on our official schedule here.