Pinterest will explore “Creativity that Drives Growth” at #SMWNYC

One of the biggest hurdles that marketers fact today is creating content that’s personalized and inspires people to act. Join Alastair Cotterill, Pinterest’s Global Head of Creative and Brand Strategy, for a chat about how developing great creative based on “me” time instead of “them” time may not be as tricky as it may seem.

In this session, “From Inspiration to Action: Creativity that Drives Growth,” attendees will walk away with an understanding of how shifting to this more personalized approach results in unique creative opportunities, as well as the reasons why great creative doesn’t just win awards, but also drives actual business growth.

Alastair will also show attendees examples of creative that inspired people to take action with on mobile devices, plus new ideas for creating engaging content intended for mobile.

Social Media Week returns to New York this February 28 at The TimesCenter. Register to attend here before passes sell out, and view more events on our official schedule here.