With an ever increasing need to capture audience attention across social networks, the use of imagery has evolved from posting a simple picture to include more striking visual elements that can engage and influence behavior.
As a result, an essential part of the social media manager’s role is the quick and easy creation of visual content to support their business on all channels. From flyers to social posts, ads to presentations, today’s digital marketers are hard pressed to create compelling designs that accurately represents their brand and connects with their target audience.
Shutterstock Product Owner, Jason Schickel, will share visual trends that will dominate social media in 2017, as well as tips on finding high-quality imagery to best represent your brand message. In this interactive workshop, the audience will use these insights to create fun and memorable promotional materials using Shutterstock’s simple design tool, Editor.
In this session, “Stand Out from the Crowd with High-Performing Visual Content,” attendees will learn how to discover visual trends and imagery that performs best on social channels, how design and personalized promotional materials can engage your audience on social media, and the fundamentals of image licensing and how this applies to your business.