For years, the smartest brands have used social listening tools to keep tabs on their brand image and audience. But today that’s not enough—which is why companies want to get to the “why” behind these metrics.
New social media analytics tools, built on powerful machine learning and AI technologies, dive deep into the nuances of consumer sentiment and purchase intent and surface new trends and audience affinities as they evolve.
Crimson Hexagon is an enterprise social media analytics company providing insights for brand strategy, market research, and more. At #SMWNYC, attendees will hear from Mitch Brooks (Sr. Director, New Products, Crimson Hexagon) on the latest trends in social analytics and machine learning, and how today’s cutting-edge brands use these tools to stay ahead of the competition.
“Social Listening 2.0: How Machine Learning Gets to the ‘Why’ of Analytics,” will demonstrate to attendees the real-world examples of how brands are using machine learning to gain deep insights on their consumers, as well as a bird’s eye view of the evolution and future of machine learning and deep social listening.
Social Media Week returns to New York this February 28 to March 3. HQ passes are sold out, but you can still watch the official sessions LIVE and on-demand through our video platform, SMW Insider.