The “Branded Reality” We’re Living In: Learn from Accenture at #SMWNYC

Fools rush in. He who hesitates is lost. New media and platforms beckon attracting audiences and users in a flash, but for brands, the barriers for entry are high.

Accenture joins #SMWNYC this year to explore the creative and practical challenges enterprises face in being present, meaningfully, for audiences, in the new content era. Talent seems scarce, and the learning curves are steep, but audience appetite for novel content is boundless, and so are the opportunities for brands who deliver with purpose.

Hear from Donna Tuths (Global Content Lead, Accenture Interactive) as she previews new findings from their annual content survey, and explores the intersection of important trends.

Joining her on stage is Jeannie Chu (VP, Social Media, Content and Digital Marketing, American Express), John Pattyson (Executive Producer, Immersive Media) and Rori DuBoff (Virtual and Mixed/Augmented Reality Evangelist).

The panel will explore how brands are using VR to innovate in the content space and determine how and when to invest in new media. This session takes place Thursday, March 2 on Stage One at The TimesCenter.

Social Media Week returns to New York this February 28 to March 3. HQ passes are sold out, but you can still watch the official sessions LIVE and on-demand through our video platform, SMW Insider.