Agenda (2018)



tuesday 9:30 AM 5:30 PM

Emerging Tech Showcase

Future Tech

Hosted by Social Media Week


Emerging Tech Showcase

Hosted by Social Media Week

Moviphone
Wireless Mobi Solution, Inc.
MOVI Smartphone with embedded Projection technology that uses Laser Beam Steering (LBS). A laser beam pulses light individually to form each pixel and construct the image, directed by a solid state mirror and designed to project content from a smartphone device onto a wall or different flat surface.

About:

Wireless Mobi Solution, Inc. (WMS) is a privately held company founded in 2008. The Company’s original mission and role was to provide wireless expertise to our enterprise customers by developing wireless devices, software and infrastructure solutions, with a longer-term goal of developing its own proprietary innovative technology, mobile devices, and solutions.

 


 

STRIVR

STRIVR is revolutionizing the way companies train and develop their employees through the use of immersive technology. Put on a virtual reality headset and become immersed in experiences that perfectly mirror what we experience in real life. With STRIVR, organizations around the world are leveraging the power of immersive learning to drive real business results.

 


 

Blippar

Blippar is a leading technology company that specializes in Augmented Reality and Computer Vision, a cutting-edge field within Artificial Intelligence (AI) that trains lenses to recognize and understand the world they see. By harnessing the power of its technology and data, Blippar’s mission is to be the bridge that brings the digital and physical worlds together, enhancing everyday life.

Since launching in the UK in 2011, Blippar’s technology has been used by world-leading brands such as PepsiCo, Porsche, Nestlé, L’Oréal, GSK, General Mills and Procter & Gamble to create exciting and award-winning experiences which deepen consumer engagement.

With a focus on its two core technologies, augmented reality and computer vision, Blippar has created a range of products that can be harnessed across a wide range of sectors. Blippar has been named on the CNBC Disruptor 50 list for three years running, most recently earlier this year. To learn more, visit Blippar.com and download the app which showcases the technology on get.blippar.com (Available on iOS and Android).

  • tuesday April 24, 2018
  • 9:30 AM - 5:30 PM
  • Sheraton New York Times Square Hotel
  • American Express Connection Cafe
  • Future Tech
tuesday 9:55 AM 10:15 AM

Welcome to the Age of the Digital Assistant

Future Tech, Data Decision Making, Future of Publishing

Hosted by Google

Victoria Fabiano

Victoria Fabiano

Strategic Partner Manager, Google

Victoria Fabiano is a Strategic Partner Manager based in Austin, Texas. She currently specializes in operationalizing companies brand new to Adwords and helping them create successful launch strategies.

Before joining Google in NYC in 2015, Victoria worked in Brand Management, crafting go-to-market strategies and new product launches for Danone, The Estee Lauder Companies and Bath & Body Works.

Victoria holds a Bachelor’s degree in Marketing and Masters of Business Administration degree from New York University.


Victoria Fabiano

Victoria Fabiano

Strategic Partner Manager, Google

Welcome to the Age of the Digital Assistant

Hosted by Google

A new generation of connected devices or apps is upon us: digital assistants. Like many new product launches, these types of innovations fundamentally change the way people interact with technology and with each other. Digital assistants allow a more natural and intuitive human-machine interaction than any connected device before.

In this session, Victoria Fabiano, Strategic Partner Manager at Google, will help attendees increase their awareness of digital assistants and better understand how they stand to alter the digital landscape.

Attend this session and learn:

  • The definition of a “digital assistant” and some contemporary examples
  • What the increase in connected devices and consumer adoption means for brands
  • What to expect as adoption increases, and how to plan for it
  • The basics of data privacy and how we can ensure the data we collect via digital assistants remains safe and secure
  • tuesday April 24, 2018
  • 9:55 AM - 10:15 AM
  • Sheraton New York Times Square Hotel
  • Stage 2
  • Future Tech, Data Decision Making, Future of Publishing
tuesday 9:55 AM 10:15 PM

What The World Can Learn from Chinese Social Media

Data Decision Making, Future of Messaging, Paid Media Models

Hosted by Hot Pot Digital

Jonathan Smith

Jonathan Smith

Founder, Managing Director, Hot Pot Digital

Jonathan Smith is Managing Director of Hot Pot Digital, a leading independent London/Beijing/NYC based agency solely dedicated to reaching Chinese consumers online.

As a fluent Mandarin speaker and marketer with nearly 15 years’ China experience, Jonathan has overseen China-focused digital strategies for a range of iconic global clients as varied as Urban Outfitters, The Empire State Building, Bloomingdale’s, Papa John’s, CrossFit, Mulberry, and Farfetch.

Hot Pot Digital focuses on creative and digital strategies to build brands in China, as well as reaching and selling to Chinese consumers when travelling and spending overseas.

Jonathan is a consultant and thought leader on digital and consumer trends in China, with speaking experience at forums including Google, AdAge, and ChinaConnect.


Jonathan Smith

Jonathan Smith

Founder, Managing Director, Hot Pot Digital

What The World Can Learn from Chinese Social Media

Hosted by Hot Pot Digital

China has long had a razor-like focus on delivering the best possible consumer experience via digital and, specifically, is seen as ahead of the game in terms of linking together mobile, AI, and offline retail experiences. So, what can non-Chinese brands learn from these innovations?

In this session, hear from Jonathan Smith, Founder & Managing Director of Hot Pot Digital, to explore the functions of China’s digital platforms that are not available in Western markets. In his talk, he’ll highlight opportunities for selling to Chinese consumers and dive into how the future of digital and e-commerce for Western markets might take shape based on what’s happening in China.

Attend this session and learn:

  • Why China leads the way in terms of user-focused social commerce
  • Why it’s important to align thinking (and data) across social, messaging, e-commerce and social CRM
  • Which platforms can provide a preview of where Western social platforms may head

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 3. Capacity 30. Seating is first-come, first-served.

  • tuesday April 24, 2018
  • 9:55 AM - 10:15 PM
  • Sheraton New York Times Square Hotel
  • Stage 3
  • Data Decision Making, Future of Messaging, Paid Media Models
tuesday 11:30 AM 12:10 PM

How BuzzFeed's Tasty Grew Into a Suite of Products

Future of Brands, Future of Publishing, Driving Conversions

Hosted by BuzzFeed

Toby Daniels

Toby Daniels

Founder & Executive Director, Social Media Week

Toby is the Co-Founder and CEO of Crowdcentric Media and Founder and Executive Director of SMW.

In 2009 Toby founded Social Media Week, a leading news platform and worldwide conference that takes place in 20+ countries around the world. SMW’s mission is to curate and share the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.

Prior to Crowdcentric, Daniels was the Managing Director of Online Creative Communications, a London based digital agency which he managed for 7 years.

As a thought leader on a range of topics at the cross-section of media, technology and communications, Toby has been featured extensively in mainstream and trade media, including articles on CNN.com, The NY Times, The Next Web, Huffington Post, BBC, PSFK and Fast Company. He speaks regularly at conferences and has given talks at PdF Latin America in Santiago Chile, Social Media Brazil in São Paulo, PDMA’s Co-Creation Conference, Phoenix, SXSW, Austin and Digital Hollywood, Los Angeles. In 2013, The Next Web named Toby as one of New York’s 50 NYC Tech Entrepreneurs You Need to Know About.

In 2014 Toby co-curated the book On! The Future of Now, with the proceeds going towards supporting clean water projects in the developing world.

In addition to his professional endeavors, Toby is also a passionate contributor to a number of non-profit organizations, including CampInteractive, whose mission is to inspire and equip underserved students with the skills in computing, leadership, and professionalism needed to thrive in the Internet economy and beyond.

Talia Halperin

Talia Halperin

GM of Commerce at Tasty, BuzzFeed

Talia Halperin is the General Manager of Commerce for BuzzFeed’s Tasty, overseeing all commerce related programs and initiatives for the brand. Previously, Talia developed and oversaw pediatric mental health clinics in underserved areas, paving a clear path towards a career managing commerce and content. Talia is based in New York.

Claire King

Claire King

Head of Culinary, Tasty, BuzzFeed

Claire King is the Head of Culinary for BuzzFeed’s food brand Tasty. She oversees Tasty’s content direction and partnerships in the food community, and consults on recipe development. Before BuzzFeed, Claire obtained a Diploma in Food and Wine from Leiths School of Food and Wine in London, and worked at The River Cafe as an Apprentice and Commis chef. Originally from Chicago, Illinois and after a stint in LA, Claire currently lives in New York.


Toby Daniels

Toby Daniels

Founder & Executive Director, Social Media Week

Talia Halperin

Talia Halperin

GM of Commerce at Tasty, BuzzFeed

Claire King

Claire King

Head of Culinary, Tasty, BuzzFeed

How BuzzFeed's Tasty Grew Into a Suite of Products

Hosted by BuzzFeed

In this session, Talia Halperin, General Manager of Tasty Commerce, and Claire King, Tasty’s Head of Culinary, will discuss how the largest social food network in the world has expanded into launching its own suite of Tasty products.

Tasty reaches 500 million people every month with its signature top-down recipe videos and makes cooking fun, accessible and shareable. Today, Tasty is making cooking even more accessible with it’s very own smart induction, bluetooth-enabled cooking appliance, the Tasty One Top, to customizable Tasty Cookbooks,the New York Times bestseller TASTY LATEST & GREATEST: Everything You Want to Cook Right Now, and more. The options are limitless for this powerful brand as it leads the democratization of food.

Halperin and King will talk about how their roles were instrumental in launching these products and how Tasty’s massively viewed hit content spearheaded the brand’s expansion into commerce.

  • tuesday April 24, 2018
  • 11:30 AM - 12:10 PM
  • Sheraton New York Times Square Hotel
  • Stage 1
  • Future of Brands, Future of Publishing, Driving Conversions
tuesday 12:15 PM 12:35 PM

Own Your Audience: How Data is Helping Publishers Grow & Evolve Beyond the Duopoly

Data Decision Making, Future of Brands, Future of Publishing

Hosted by Code and Theory

Dan Gardner

Dan Gardner

Co-Founder & CEO, Code and Theory

Dan Gardner is the Co-Founder of Code and Theory, a creative agency that designs products and brand experiences across platforms.

Gardner founded the company in 2001 with Brandon Ralph, and has since expanded it to a global team, making it one of the largest remaining independent digital creative agencies in the U.S. Today, the company counts among its clients Dr Pepper Snapple Group, Burger King, Maybelline New York, Comcast, SiriusXM, Condé Nast International, Hearst and Time Inc.

Widely recognized as an innovator in product and brand design, Gardner has created multi-platform design systems for clients like Comcast, MobiTV, and NBC, and has helped launch and redesign some of the biggest media properties in the world, including Vogue, Mashable and The Verge.

Gardner has spoken at Internet Week New York and SXSW, and is regularly quoted by the media on industry trends, including how design impacts the newsroom and why great brand experiences are inherently both physical and digital.

His passion for great design is shared by his colleagues, and has helped Code and Theory garner many industry honors, including multiple Webby Awards, Yellow Pencils, One Show Interactive Awards, Horizon Interactive Awards, accolades from both Communication Arts and FWA, and several min “Best of the Web” awards.

Dan has also mastered the skill of not sleeping while also balancing his time with his family.


Dan Gardner

Dan Gardner

Co-Founder & CEO, Code and Theory

Own Your Audience: How Data is Helping Publishers Grow & Evolve Beyond the Duopoly

Hosted by Code and Theory

Companies implementing a social-first strategy used to be an absolute necessity to stay competitive. But that’s all changing. In this presentation, Dan Gardner, CEO of Code and Theory, will discuss how and why brands are now reinvesting in their own platforms. Drawing on Code and Theory’s expertise in building some of the largest media platforms in the world, including the Huffington Post, Hearst Digital, BBC, Mashable, and others, this session will share what a data-first publisher strategy looks like in practice and why mainstream publishers—and brands—are restructuring themselves to win an increasingly fragmented media landscape.

Join this session and learn:

  • Best practices learned from building some of the world’s most successful publishing properties and why a data-driven approach is key
  • New challenges and opportunities in digital publishing and how to implement strategies that allow you to “own” your audiences vs. relying on traffic from referring platforms
  • What publishers and brands need to know about Facebook’s recent News Feed changes

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 1. Capacity 30. Seating is first-come, first-served.

  • tuesday April 24, 2018
  • 12:15 PM - 12:35 PM
  • Sheraton New York Times Square Hotel
  • Stage 1
  • Data Decision Making, Future of Brands, Future of Publishing
tuesday 12:45 PM 1:55 PM

Sponsored

PREMIUM PASS ONLY: What CMOs Need to Know About the Blockchain

Future Tech, Data Decision Making

Hosted by Kochava

Brian Wong

Brian Wong

CEO & Co-Founder, Kiip

Brian Wong is the 26-year-old co-founder and CEO of Kiip. Kiip (pronounced “keep”) redefines how brands connect with consumers through a rewards platform that targets “achievement moments” in mobile games and apps. This innovative approach to mobile marketing creates meaningful engagements between consumers and brands. Backed by Verizon Ventures, AmEx Ventures, US Cellular, North Atlantic Capital, Hummer Winblad, Relay Ventures, True Ventures, and others, the company has raised over $32 million in funding to date.

Kiip has been recognized by Forbes as one of the “4 Hot Online Ad Companies to Put on Your Watch List,” named on the Dow Jones “FasTech50” and is listed on Fast Company’s “50 Most Innovative Companies in the World.” Once the youngest person to ever receive venture capital funding, Brian received his Bachelor of Commerce from the University of British Columbia at age 18, after skipping four K-12 grades.

Brian launched his first book, The Cheat Code, in September 2016, published by Crown Business / Penguin Random House. The Cheat Code contains 71 bite­sized and virtually effortless shortcuts to get a leg up on the competition, garner attention for creative thinkers and their ideas, and to accelerate success. The book has been featured by Forbes, CNBC, Elle, The Telegraph, The Globe and Mail, and many more publications around the world, and is quickly becoming the go-to book for entrepreneurial and intrapreneurial advice for our generation.

Kerry Flynn

Kerry Flynn

Reporter, Digiday

Kerry Flynn is a business reporter for Mashable covering the tech industry. She previously reported on social media companies, mobile apps and startups for International Business Times. She has also written for The Huffington Post, Forbes and Money magazine. Kerry studied environmental science and economics at Harvard College, where she led The Harvard Crimson’s metro news and design teams and played mellophone in the Band. When not listening to startup pitches, she runs half-marathons, plays with puppies and pretends to like craft beer.

Charles Manning

Charles Manning

Founder & CEO, Kochava

Charles Manning is the founder and CEO of Kochava, the leading mobile attribution analytics platform serving tier-one advertisers worldwide. For nearly 20 years Charles has been creating technologies that use data for system optimization, ranging from business service management (BSM) to information technology (IT) to attribution analytics, and most recently blockchain. Charles began his career at Oracle, and later held executive and C-Level positions at M-Code, Managed Objects, and PLAYXPERT.

Prior to founding Kochava, Charles founded PLAYXPERT – which started as a gaming technology platform. After licensing the PLAYXPERT technology to Razer, Charles built a team that focused its time on building engagement platforms for entrepreneurs and agencies. Upon realizing that there were no standard platforms providing effective attribution or post-install analytics in mobile – Charles and his team built one, and Kochava was born. The Kochava technology is now integrated with more than 3,500 networks and publishers and is trusted by hundreds of brands including the biggest names in mobile gaming, news and media, and consumer goods.


Brian Wong

Brian Wong

CEO & Co-Founder, Kiip

Kerry Flynn

Kerry Flynn

Reporter, Digiday

Charles Manning

Charles Manning

Founder & CEO, Kochava

PREMIUM PASS ONLY: What CMOs Need to Know About the Blockchain

Hosted by Kochava

This session is reserved for Premium Passholders only. Lunch will be served in the Premium Lounge and briefing will begin by 1:15pm.

Traditional advertising was built on the role of the “middleman,” in which companies relied on agencies, networks, websites, and platforms to distribute targeted messages to their most relevant consumers. As marketing has become more complex and data-driven with advent and maturation of digital media, these intermediary partners have proliferated. Given all of the disparate groups, each with their own interests and objectives, the ad industry has faced a series of challenges as of late with respect to transparency and efficiency.

If one of the fundamental challenges plaguing senior marketers is transparency and an overly distributed process for creating, buying, and selling ads, then the blockchain and its decentralized technology could stand to disrupt the advertising world in powerful ways.

In this CMO Lunch Briefing, hosted by Kochava, attendees will hear from two leading experts on the subject of Blockchain and how it is going to transform marketing:

  • Charles Manning, CEO of Kochava
  • Brian Wong, CEO of Kiip
  • tuesday April 24, 2018
  • 12:45 PM - 1:55 PM
  • Sheraton New York Times Square Hotel
  • Premium Lounge
  • Future Tech, Data Decision Making
tuesday 1:00 PM 2:00 PM

Lunch Break for Standard Passholders

Hosted by Nearby Lunch Spots


Lunch Break for Standard Passholders

Hosted by Nearby Lunch Spots

Time for a one-hour lunch break each day for attendees to be able to recharge between sessions. There are numerous lunch options that are close to the main venue, including a number of restaurant partners who are offering attendees a discount. Check out our Restaurant Partners below.

 


 

Oceana Poke

Oceana Poke

20% discount with presentation of SMWNYC Pass.

Oceana Poke is a new fast casual concept located in the heart of Midtown. Serving up traditional and non-seafood based poke bowls, the restaurant uses the freshest ingredients in signature or customized bowls, poke nachos, pokecado toast, and more. The Celebrity Chef Charity Bowl is excluded from this offer.

Location:
1700 Broadway on 53rd

 


 

Bareburger

BareBurger

20% discount with presentation of SMWNYC Pass.

At Bareburger we strive to serve the cleanest organic and all-natural foods. By partnering with local artisans and working with sustainable farmers, we’re returning to an old-fashioned emphasis on quality. It’s tastier, it’s better for you, and it benefits our community. We also offer craft beer, sustainable wines, & small batch spirits.

Locations:
366 West 46 street
313 West 57th Street

 


 

Beyond Sushi

BeyondSushi

10% discount with presentation of SMWNYC Pass.

Beyond Sushi is a plant-based, health conscious eatery that celebrates the flavors and beauty of locally-sourced, seasonal produce. Founded by renowned Chef, Guy Vaknin, and his wife, Tali, Beyond Sushi offers an assortment of distinctive sushi rolls and fuse unconventional pairings of fruit and vegetables with whole grains to create sushi rolls, rice paper wraps, hand rolls, salads, healthy sweets, and hand-pressed juices.

Location:
62 W 56th St

 


 

Dean and Deluca

Dean and Deluca – City Spire

20% off of lunch at DEAN & DELUCA City Spire with presentation of SMWNYC Pass (excluding sushi)

DEAN & DELUCA is the world’s leading purveyor of fine food, first established by Joel Dean, Giorgio DeLuca and Jack Ceglic in Soho, New York in 1977. The brand has grown globally from this legendary New York gourmet market with stores now across the Americas, Asia, Japan, and EMEA. The founders were unique in their discovery and curation of product and Dean & DeLuca continues to build on this heritage, innovation, and uncompromising pursuit of excellence. Please visit www.deandeluca.com

Location:
156 W 56th St

 


 

Ground Central

Ground Central

10% discount with presentation of SMWNYC Pass.

At Ground Central, we encourage you to step away from the harried energy outside and revel in the lively warmth and unaffected charm of our cafe. We provide coffee and food of excellent quality in a harmonious setting specifically designed so that you can sit back, relax, and breathe in the enchantment of the city.

Location:
888 Eighth Ave

 
 
 

  • tuesday April 24, 2018
  • 1:00 PM - 2:00 PM
  • Various Locations in Midtown
  • Premium Lounge
tuesday 2:00 PM 2:40 PM

Why Chatbots are the Next Big Thing in Sales and Marketing: A Case Study Into National Geographic’s Albert Einstein Chatbot

Future Tech, Data Decision Making, Future of Publishing

Hosted by imperson

Seth Greenfield

Seth Greenfield

CEO & Co-Founder, imperson

Seth Greenfield is a Co-Founder and CEO of imperson, imperson develops, hosts, and manages premium enterprise chatbots for sales and marketing. imperson offers proprietary conversational AI technology, state-of-the-art bot development solutions and a full-service studio already trusted by leading brands including Disney, Universal, Lionsgate, Microsoft, Amazon, National Geographic, Universal, Moet Hennessy, Steve Aoki, Hyundai and more.

Seth has led the development of numerous conversational chatbots, enabling brands to leverage one-on-one conversations at scale to grow their business and strengthen customer engagement and loyalty. He grew up in New York City and worked on Wall Street during the computer revolution, where he regularly scoured reports for new inventions and trends. After decades of success with his own business, Seth left the financial industry to lead imperson and continue his passion for discovery.

Layne Harris

Layne Harris

VP, Head of Innovation Technology, 360i

Layne Harris is an award-winning technologist, maker, and fan of all things digital. He leads the innovation group at 360i New York, working diligently on pushing the boundaries of marketing technology. Most recently, Layne played an integral role in the creation of National Geographic’s Bravo Tango: Brain Training, a voice-driven application that provides therapeutic mental exercises specifically designed for military veterans transitioning from wartime to civilian life. Advertising Age has previously recognized Layne as a “Creative You Should Know”.

Layne started his career in tech working for traditional software giants such as Microsoft and Adobe in Seattle, but he could no longer ignore his creative side and moved to New York, where he landed head first into advertising. Layne’s obsession for emerging technology such as Internet of Things (IoT), 3D printing, voice-recognition, virtual reality, gaming, drones and mobile have had a huge impact on his client work. He has quickly become an industry thought leader for both technology and marketing. He regularly provides expert commentary to publications including TechCrunch, Fast Company, Adweek, and Creativity


Seth Greenfield

Seth Greenfield

CEO & Co-Founder, imperson

Layne Harris

Layne Harris

VP, Head of Innovation Technology, 360i

Why Chatbots are the Next Big Thing in Sales and Marketing: A Case Study Into National Geographic’s Albert Einstein Chatbot

Hosted by imperson

In April 2017, National Geographic wanted to generate buzz of their new show “Genius” and decided to create an extended interactive experience for the show. Opting for a conversational approach, 360i partnered with imperson to bring Albert Einstein back to life via chatbot.

The result? 6-8 minute average conversations, 11 turns per conversation, 50% user re-engagement and an involved community of followers. But does this mean they belong in your marketing and sales stack?

In short — yes! In this entertaining case study of the Genius bot, Seth Greenfield, the designer who builds bots on social media platforms like Facebook Messenger, Twitter, Kik, and Skype, will share everything you need to know about the value and opportunities of chatbots and how you can leverage this emerging technology. He’ll dive into the current tech trends in chatbots, how brands are using them in their sales and marketing efforts, how to properly set chatbot goals, and how to ensure authenticity in voice through free-flowing dialogue.

Attend this session and learn:

  • A deep dive into National Geographic’s chatbot journey, with insights into why bots are the next big thing in sales and marketing
  • How to create a chatbot that embodies your brand’s voice and personality through text, voice, and video chatbot experiences
  • What chatbots can do for your marketing and sales efforts and how to personalizing the customer journey at scale

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 3. Capacity 30. Seating is first-come, first-served.

  • tuesday April 24, 2018
  • 2:00 PM - 2:40 PM
  • Sheraton New York Times Square Hotel
  • Stage 3
  • Future Tech, Data Decision Making, Future of Publishing
tuesday 2:00 PM 2:40 PM

Sponsored

Brands Are People, People Are Brands: An Intimate Conversation With Rev Run & Matt Britton

The Influencer Equation, Future of Brands

Hosted by Suzy

Matt Britton

Matt Britton

Founder & CEO, Suzy

Innovator and entrepreneur Matt Britton is the founder and CEO of Suzy, a one-of-a-kind consumer intelligence platform that taps into the power of millions of consumers to deliver real-time insight for brands. Through the consumer intelligence platform, which is being touted as Siri for brands, Matt and his team are bringing the voice of real consumers directly to brands at scale and at the speed of culture. Suzy helps companies like Netflix, Coca-Cola, Procter & Gamble, Johnson & Johnson, Citibank, Verizon, Nintendo and Nestle, among others, validate critical assumptions so they can focus on creating compelling new products, developing effective marketing strategies, and validating direct offers that increase conversion, improve path-to-purchase and drive growth.

A prominent business figure for more than two decades and a preeminent fixture in the advertising industry, Matt Britton has a proven track record of charting the future of marketing and consumer tech and creating companies that fill white space in the marketplace. Matt’s keen talent for connecting the dots between the consumer culture of today and the business/tech trends of tomorrow is what separates him and offers unparalleled value for his clients and investors. Matt is recognized as America’s leading expert on the millennial generation – he literally wrote the book on it, authoring bestselling business title, YouthNation – and has consulted for over half of the Fortune 500. His impressive and always-dynamic career took hold when he founded MRY (formerly Mr Youth), a digital and social media marketing services agency, in 2002. He grew MRY from a one-person startup to a global powerhouse with more than 500 employees, selling the company to LBi International (now part of Publicis Groupe) in 2011.

Joseph Rev Run Simmons

Joseph Rev Run Simmons

Musician, Producer, & Entrepreneur, Run DMC

Joseph “Rev Run” Simmons is one of the most iconic figures in music, having sold tens of millions of records worldwide and is widely credited for ushering rap music into mainstream culture. An inductee of the Rock & Roll Hall of Fame, Run-D.M.C. was named the greatest hip-hop artist of all-time by both MTV and VH1. With his trademark Adidas sneakers, black track suits and gold chains, Run has long been a global fashion influencer. His hit MTV show, Run’s House, aired for six seasons and became one of the most widely viewed shows on cable television; Rev most recently starred in Rev Run’s Renovation on DIY and HGTV Networks.


Matt Britton

Matt Britton

Founder & CEO, Suzy

Joseph Rev Run Simmons

Joseph Rev Run Simmons

Musician, Producer, & Entrepreneur, Run DMC

Brands Are People, People Are Brands: An Intimate Conversation With Rev Run & Matt Britton

Hosted by Suzy

The power in media has decidedly shifted from networks to individuals and we have officially entered the golden age of celebrity influence. Now the involvement of major celebrities in music, sports, and entertainment have gone beyond endorsements to innovative partnerships which have created billion dollar companies like Beats By Dre and Jessica Alba’s The Honest Company.

Perhaps no celebrity has been more impactful in the world of celebrity influence than Rev Run, one of the founding members of Run DMC, a group of artists who helped usher in hip-hop music into America’s mainstream. In 1986 the hit song “My Adidas” was the first mainstream song which infused a well-known brand into its lyrics. This would lead to hip hop’s first major endorsement deal with Adidas which included a $1 Million fee and a custom sneaker line. Since then, Rev Run has rocketed to stardom in the space of celebrity influence which includes an upcoming series on Netflix. In 2016, Run DMC became the first rap act to receive a Grammy Lifetime Achievement Award.

In this unique session, marketing entrepreneur Matt Britton, Founder & CEO of Suzy and an early innovator in influencer marketing, will host a wide-ranging discussion with Rev Run exploring the origins, current state, and future outlook of celebrity influence.

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 1. Capacity 30. Seating is first-come, first-served.

  • tuesday April 24, 2018
  • 2:00 PM - 2:40 PM
  • Sheraton New York Times Square Hotel
  • Stage 1
  • The Influencer Equation, Future of Brands
tuesday 2:45 PM 3:25 PM

Does Facebook Still Work for Direct Response?

Data Decision Making, Future of Messaging, Paid Media Models

Hosted by Croud

Nelson Elliott

Nelson Elliott

Head of Biddable Media, Croud

Nelson has been buying auction media for over seven years, with experience ranging from traffic arbitrage, to eCommerce customer acquisition, to branding campaigns for Fortune 500 companies.

He currently leads Croud’s biddable practices, encompassing search, social and programmatic, in the US, working with clients such as DKNY, AMC and Northern Brewer.


Nelson Elliott

Nelson Elliott

Head of Biddable Media, Croud

Does Facebook Still Work for Direct Response?

Hosted by Croud

Two years ago, Facebook moved into direct response advertising in a big way with their new pixel product. Since then, CPMs have risen and tactics have changed—so, is Facebook advertising still a viable performance marketing tactic?

In this session, you’ll gain insights into the market for Facebook impressions via tried-and-true best practices and real-world case studies. You’ll be able to walk away with a framework for determining if you should be including Facebook in your performance media plans.

Attend this session and learn:

  • Why Facebook still works well as a DR channel (in some cases)
  • What those cases look like, and what we can learn from other brands’ successes
  • Which other channels and tactics you should consider if Facebook isn’t a fit

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 3. Capacity 30. Seating is first-come, first-served.

  • tuesday April 24, 2018
  • 2:45 PM - 3:25 PM
  • Sheraton New York Times Square Hotel
  • Stage 3
  • Data Decision Making, Future of Messaging, Paid Media Models
tuesday 2:45 PM 3:25 PM

Sponsored

The Speed of Now: Separating News from Noise on Social

Data Decision Making, Future of Brands, Future of Publishing

Hosted by Dataminr

Neil Steinberg

Neil Steinberg

Vice President, Dataminr

Neil Steinberg serves as Vice President for Dataminr, an AI & Machine Learning platform that discovers high-impact events and critical breaking information long before it’s in the news. In his role, he leads the PR & Communications business unit working with Marketing and Communications leaders to bring Dataminr’s mission-critical information to help brands protect and enhance their standing with the media, employees, and investors.

Prior to joining Dataminr, Neil served as a member of the leadership team for Edelman’s New York Technology practice. In this role, he worked with leaders, challengers, and disruptors across the Enterprise Software, IoT, and Digital Media segments.

Earlier in his career, Neil led Strategic Client Development for online communications firm Synaptic Digital. In this role, he helped drive strategy for brands such as PwC, IBM and Intel, helping them each maximize their communications footprint through multimedia. Prior to that, Neil was one of the first employees at 5W Public Relations and played a key role in the firm’s rapid growth. His leadership of the B2B technology practice helped the agency earn accolades as “Fastest Growing in America” four consecutive years.

Neil holds an MBA in Entrepreneurship & Finance from Baruch’s Zicklin School of Business and a BA from The University of Maryland College Park. He has served as chair on several non-profit boards in New York City centered on diversity and ethnic inclusion, with programming in neighborhoods such as Crown Heights, Washington Heights and the Lower East Side.

Aaron Kwittken

Aaron Kwittken

Global Chairman & CEO, Kwittken

Fearless leader Aaron Kwittken founded his eponymous firm in late 2005 following a rapid and illustrious ascent through the global PR agency world.

Since its founding, Kwittken has been one of the fastest growing PR and content marketing firms in the United States. Named Agency of the Year several times and Best Place To Work, by several prominent industry trade media, Kwittken has received awards and accolades for work on behalf leading global brands. Aaron oversees the firm’s growing global capabilities and cross-border client engagements across its offices in New York, London and Toronto. His native communications expertise involves matters of corporate reputation, issues management and integrated communications.

For more than 25 years, Aaron has been a tireless advocate for the intrinsic value PR brings to a brand’s key stakeholders. A former adjunct professor with New York University SCPS, Aaron currently serves on the board of the PR Council in the U.S. He writes a regular column for the Forbes CMO network, makes regular guest appearances on CNBC, FOX Business Network and Bloomberg TV and his expertise has been featured numerous times in the Wall Street Journal’s “Crisis of the Week” column.

A graduate of The George Washington University, Aaron is also a competitive swimmer, avid runner and cyclist who began competing in triathlons in late 2008. He has since completed three full-distance IRONMAN triathlons and approximately 40 other triathlons, often raising funds for the Challenged Athletes Foundation (CAF). Aaron resides with his family in Westchester County, New York where he has also served as Trustee of Congregation B’Nai Yisrael since 2011.

Christine Elliott

Christine Elliott

Executive Vice President, Global Communications, Mastercard

Christine Elliott is the executive vice president for Global Communications at Mastercard with responsibility for Corporate, Internal, External and Digital communications for the Company.

Ms. Elliott joined Mastercard from S&P Global where she served as chief communications officer with responsibility for iconic brands including J.D. Power, Standard & Poor’s Ratings Services and S&P Dow Jones Indices as well as overall corporate communications. Prior to joining S&P, Ms. Elliott spent 13 years at the American Express Company. During that time she held roles managing worldwide communications strategy for the Global Merchant Services and Global Corporate Payments divisions. Most recently, she served as the chief communications officer for the American Express Global Business Travel joint venture.

Prior to joining American Express, Ms. Elliott worked for global public relations firms Hill & Knowlton and PR21. She began her career in television news, where she was an associate producer for ABC News in Washington, DC and the New York headquarters.

Ms. Elliott holds a bachelor’s degree in Communications and Political Science from the University of Michigan and earned an Emmy award for ABC News’ Special Coverage of the Millennial New Year’s Eve.

Michael Marinello

Michael Marinello

Leadership Council, Tech:NYC

Michael has a proven track record – throughout his +15-year career – of building and leading communications organizations and driving impactful results for major corporations, major brands, and major non-profits in high pressure situations and dynamic environments. Most recently he served as SVP, Strategic Communications for Turner Broadcasting, building and running their corporate communications, partnership, corporate marketing, media relations and executive operation. He also served as CEO & Chairman John Martin’s external communications lead. Michael also sat on the Senior Leadership Team of their Global Technology and Operations organization.

Previously, he worked at Bloomberg LP where he created and ran a cross-platform positioning and reputation effort for the Technology, Innovation and Design organization at Bloomberg (R&D, Office of the CTO and Bloomberg Beta). He also created and ran Bloomberg’s Branded Entertainment Group. Before Bloomberg LP, Michael launched Bloomberg Philanthropies and the C40 Cities Climate Group (at the time Chaired by then NYC Mayor Michael R. Bloomberg) and served on their leadership teams. He also was Bloomberg’s personal spokesperson and ran his personal social and digital media. He has had stints at Microsoft, Becton Dickinson and Grey Advertising. He also served two U.S. Senators.

Michael is currently a member of the Tech:NYC Leadership Council, The Hive collective (a consultancy), on the Board of CCNY’s Brand and Integrated Communications Program and serves as a Special Advisor to the C40 Cities Climate Leadership Group.


Neil Steinberg

Neil Steinberg

Vice President, Dataminr

Aaron Kwittken

Aaron Kwittken

Global Chairman & CEO, Kwittken

Christine Elliott

Christine Elliott

Executive Vice President, Global Communications, Mastercard

Michael Marinello

Michael Marinello

Leadership Council, Tech:NYC

The Speed of Now: Separating News from Noise on Social

Hosted by Dataminr

With billions of social posts a day, how can companies find opportunities and act in the moment it matters most? Communications executives and brand managers are now armed with the real-time insight needed to discover news stories that impact their brand as events happen, allowing them to proactively get ahead of stories. Whether seizing a pre-viral opportunity for earned media or reacting to the day’s news, panelists will discuss real-time and real-life strategies and the technology employed by best-in-class communications teams.

Attend this session and learn:

  • Real-time strategies from Fortune 500 executives
  • The tech stack powering leading brand newsrooms
  • Industry case studies

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 2. Capacity 30. Seating is first-come, first-served.

  • tuesday April 24, 2018
  • 2:45 PM - 3:25 PM
  • Sheraton New York Times Square Hotel
  • Stage 2
  • Data Decision Making, Future of Brands, Future of Publishing
tuesday 2:45 PM 3:25 PM

What Will The Agencies of the Future Do Differently?

Data Decision Making, Future of Brands, What is Next for Agencies

Hosted by Social Media Week

Abbey Klaassen

Abbey Klaassen

President, New York, 360i

As Chief Marketing Officer, Abbey oversees 360i’s marketing, public relations and business development initiatives, helping to shape the agency’s global industry reputation and develop new and existing client partnerships in North America.

Abbey joins the agency from 360i parent company Dentsu Aegis Network (DAN) where she most recently served as Director of Corporate Strategy Development for the Americas, helping shape acquisition strategy, the enterprise innovation agenda and core capabilities. Prior to joining DAN, Abbey spent a decade at Advertising Age where she rose to the position of Associate Publisher — overseeing editorial, content marketing, and audience development.

During her tenure at Advertising Age, Abbey spearheaded the launch of Ad Age Digital, driving strategic growth and transforming the outlet into a digitally led news source for advertisers and marketers. Under Abbey’s leadership, Ad Age received recognition for three Jesse H. Neal National Business Journalism Awards and a SABEW Best in Business Award for general excellence.

Sanja Partalo

Sanja Partalo

SVP, Corporate Strategy & Digital Development, WPP

Sanja is a SVP, Corporate Strategy & Digital Development at WPP, the world’s largest communications services company, where she is responsible for building the group’s digital capabilities through investments, acquisitions, and partnerships. Her remit includes developing links between WPP investments and operating companies, and delivering on WPP’s commitment to be a strategic investor. Sanja is also tasked with shaping WPP’s strategic partnerships with all the major digital media platforms including Google, Facebook, Twitter and Snap. She runs the WPP Digital Advisory Board in the US and builds group-wide communities and investment cases around key topics.

Sanja holds an MBA from Columbia Business School, where she serves as an Adjunct Professor of Marketing. She has consulted a number of early stage start-ups and is especially proud of her work with the Female Founders Fund.

Sanja started her career in government and politics, serving on numerous political campaigns. She was born and raised in Bosnia.

Eric Weisberg

Eric Weisberg

Global Chief Creative Officer, Doner

A self-proclaimed “born-again midwesterner,” Eric Weisberg returned to his roots, just 250 miles from his hometown of Cleveland, to be a part of the amazing global transformation going on at Doner in Detroit after spending 20 years in New York.

An avid storyteller, Weisberg is equally passionate about technology, mobile, media, culture, and design. He’s led teams to win every major global advertising award and has contributed to work that filed patents, lowered the stigma of mental illness and was even spoofed by Stephen Colbert. His creative philosophy is simple: to make everything he touches better than the day before, and try hard not to be a jerk doing it.

Lindsay Stein

Lindsay Stein

U.S. Editor, Campaign

Lindsay Stein is the U.S. editor of Campaign, which is dedicated to covering the marketing, advertising and media industry. Before that, she was a reporter at Ad Age, covering industry trends across creative, digital and PR. She was also previously a senior consumer marketing reporter at PRWeek. When she’s not writing – or training for obstacle course runs – she’s working on personal projects, including film production.


Abbey Klaassen

Abbey Klaassen

President, New York, 360i

Sanja Partalo

Sanja Partalo

SVP, Corporate Strategy & Digital Development, WPP

Eric Weisberg

Eric Weisberg

Global Chief Creative Officer, Doner

Lindsay Stein

Lindsay Stein

U.S. Editor, Campaign

What Will The Agencies of the Future Do Differently?

Hosted by Social Media Week

An increasingly competitive landscape and tightening brand budgets have put new pressures on agencies that are vying to stand out among competitors, platforms, and technologies. Moreover, the intensifying talent wars necessitate the need to build strong cultures that attract the personnel needed to deliver standout client work. In this session, hear from agency executives representing a range of viewpoints to discuss the ways their companies are evolving their businesses and their cultures to meet the needs of the modern market.

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 1. Capacity 30. Seating is first-come, first-served.

  • tuesday April 24, 2018
  • 2:45 PM - 3:25 PM
  • Sheraton New York Times Square Hotel
  • Stage 1
  • Data Decision Making, Future of Brands, What is Next for Agencies
tuesday 4:45 PM 5:25 PM

Timely, Personalized and Relevant: How to Build a Responsive Organization

Data Decision Making, Future of Publishing, Paid Media Models

Hosted by Simon Data

Joshua Neckes

Joshua Neckes

President, Simon Data

Josh is the President of Simon Data, a next-generation retention marketing platform. Simon is a powerful tool that helps companies use their data to improve the performance of their marketing efforts across virtually any channel, including email, advertising, direct mail, and more. Prior to Simon, Josh ran marketing at Group Commerce, an e-commerce platform for media companies that raised over 40m. He’s also spent time at WPP and Publicis Groupe, in both B2B and B2C contexts.

Jay Livingston

Jay Livingston

Chief Marketing Officer, BARK

Jay is Chief Marketing Officer of BARK, a pack of dog crazy people dedicated to making pups and their humans happy. Since launching in 2012 with BarkBox, a monthly themed box of clever toys and all-natural snacks, BARK has shipped more than 70 million products to over a million subscribers and expanded into creating its own toys, treats, experiences and entertainment. BARK products are available in BarkBox, at BarkShop and at Target stores nationwide.

Prior to BARK, Jay was SVP of Global Marketing at Bank of America, where he held senior leader positions across the company and developed many of BAC’s award winning retail, enterprise marketing and philanthropic efforts.

Jay is also an active angel investor and advisor to companies across NYC, and is a founding board member of Unite America. He’s from Knoxville, TN and currently resides in New York City.


Joshua Neckes

Joshua Neckes

President, Simon Data

Jay Livingston

Jay Livingston

Chief Marketing Officer, BARK

Timely, Personalized and Relevant: How to Build a Responsive Organization

Hosted by Simon Data

The customer journey is radically changing. Brands collect more customer data and communicate using more channels than ever before. Consumers, for their part, have ever-increasing expectations around timely, personalized, relevant messaging — they want authentic connection and human conversation.

Delivering these experiences requires more than just personalization or journey mapping. Going forward, the real winners will be “Responsive Organizations” embracing a new approach that listens better, anticipates consumer needs, and addresses them in a fundamentally human way. Major players already know this: companies like Amazon, Netflix, and Google have radically changed core aspects of our lives by earning people’s trust through unparallelled responsiveness. In this critical moment, all brands must start doing likewise if they want to grow and succeed.

Join Simon Data co-founder Joshua Neckes and a panel of thoughtful marketing executives for a discussion focused on this critical topic, including:

  • The principles of a responsive organization
  • The challenges and opportunities of building one
  • Social media’s role in building authentic connections with consumers
  • How responsive organizations use data in new and different ways
  • Immediate steps all brands can take to start evolving into responsive organizations
  • tuesday April 24, 2018
  • 4:45 PM - 5:25 PM
  • Sheraton New York Times Square Hotel
  • Stage 3
  • Data Decision Making, Future of Publishing, Paid Media Models
wednesday 9:30 AM 10:10 AM

Building a Future-Proof Business: In Conversation with Diageo North America CMO James Thompson

Data Decision Making, Future of Brands

Hosted by Diageo

James Thompson

James Thompson

Chief Marketing & Innovation Officer, Diageo North America

James Thompson is the Chief Marketing and Innovation Officer for Diageo North America. He oversees all aspects of Diageo’s marketing and innovation capabilities across the United States and Canada and is a member of Diageo North America’s Executive team.

James is passionate about using creativity as a critical tool for competitive advantage and ensuring that a focus on marketing and big ideas is central to all business activity. He believes that giving people freedom and support to pursue what excites them within a clear guiding framework can create magic for a business.

James assumed his current role in August 2015. He has worked for Diageo since 1994 in a variety of roles including Global Managing Director for Diageo Reserve; President – Guinness Canada; Senior Vice President Priority Brands, Diageo North America; and President – Global Marketing, Vodka, Rum and Ready-to-Drink categories. Before joining Diageo, James worked for Unilever for ten years in UK, US and Europe-based roles.

James holds a Master of Arts and a Bachelor of Arts from University of Oxford, St. Anne’s College.

Jenny Rooney

Jenny Rooney

Editor of the CMO Network, Forbes

Jenny is editor of the CMO Network at Forbes, where she manages content critical to executive-level marketing decision-makers. She reports on industry trends, research and news; has interviewed hundreds of CEOs and CMOs as part of her ongoing Forbes CMO Interview Series; developed the ongoing Forbes CMO University Alumni Series, which connects marketing practitioners with marketing academics and students; serves on the advisory team for the ANA’s CMO Talent Challenge; annually oversees development of the Forbes 30 Under 30 in Marketing and Advertising list; and plays an integral role in the development of topics, content and programming for Forbes CMO Practice events throughout the year, particularly the annual, invitation-only Forbes CMO Summit.

Jenny was named one of Top 20 Women in Marketing by Agency Spotter in 2017. She is a member of the Leadership Council of the Media for Social Impact Summit; co-host of Wharton Business Radio’s “Marketing Matters: CMO Spotlight” on Sirius XM 111; a member of the 2017-2018 Midas Executive Jury; and a member of the CMO Outlook Advisory Board.
Jenny has more than 20 years of experience at business publications such as Advertising Age, Sales & Marketing Management, Business 2.0 and Chief Executive.

A recipient of the Jesse H. Neal National Business Journalism Award, her areas of focus have included marketing, advertising and sales; leadership and management issues; digital and emerging media; talent development; health care; and legislative and regulatory issues in multiple industries. She serves as a guest speaker, panelist and moderator at industry events and has provided commentary for various media outlets.


James Thompson

James Thompson

Chief Marketing & Innovation Officer, Diageo North America

Jenny Rooney

Jenny Rooney

Editor of the CMO Network, Forbes

Building a Future-Proof Business: In Conversation with Diageo North America CMO James Thompson

Hosted by Diageo

Diageo is a global leader in beverage alcohol that counts some of the largest and most celebrated spirits brands in the world in its impressive portfolio. During a point in time in which nearly every industry is facing increased pressures to be more efficient and relevant in the eyes of consumers, Diageo is making significant strides to future-proof its organization.

In this intimate fireside chat, James Thompson, Chief Marketing & Innovation Officer of Diageo North America, shares how the company is leaning on data and insights to bring its brands closer to their consumers. By monitoring trends, evolving processes and best practices, and reimagining creativity for a new era, he will share how Diageo and its brands are complementing the cultural landscape without defying it.

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 1. Capacity 30. Seating is first-come, first-served.

  • wednesday April 25, 2018
  • 9:30 AM - 10:10 AM
  • Sheraton New York Times Square Hotel
  • Stage 1
  • Data Decision Making, Future of Brands
wednesday 9:30 AM 9:50 AM

LOCATION, LOCATION, LOCATION: The Forgotten Marketing Influencer

The Influencer Equation, Data Decision Making, Future of Brands

Hosted by Doner

Marcus Collins

Marcus Collins

Chief Consumer Connections Officer, Doner Advertising

Marcus Collins is a culturally curious thinker with an academic insight into the cognitive drivers that impact consumer behavior. He serves as the Chief Consumer Connections Officer at Doner Advertising, a full-serve advertising agency, and is a recipient of Advertising Age’s 2016 40 Under 40. Previously, he led the Social Engagement practice across the New York advertising agency, Translation, leveraging the psychological motivators that drive what we do, say, and share in an effort to create contagious marketing programs that extend across both the online and offline world of “social.” His strategies and creative contributions have led to the success of Budweiser’s “Made In America” music festival, the launch of Bud Light Platinum, the launch of the Brooklyn Nets (Hello Brooklyn!), and State Farm’s “Cliff Paul” campaign – to name a few.

Prior to joining Translation, Marcus managed a number of accounts for Big Fuel Communications – a pure play social media agency, led iTunes + Nike sport music initiatives at Apple (iTunes Partner Marketing), and ran digital strategy for Beyoncé.

Beyond his professional endeavors, Marcus is an extremely passionate educator and an AACSB certified clinical instructor. He is among the roster of instructors at Hyper Island and a member of the faculty at the Ross School of Business, University of Michigan, as a lecturer of marketing.

Marcus holds an MBA with an emphasis on Strategic Brand Marketing from the University of Michigan, where he also earned his undergraduate degree in Material Science Engineering. He is a proud Detroit native, a devoted husband, and loving father.


Marcus Collins

Marcus Collins

Chief Consumer Connections Officer, Doner Advertising

LOCATION, LOCATION, LOCATION: The Forgotten Marketing Influencer

Hosted by Doner

It’s been said that when people visit a museum, they often pay no mind to the frame of the artwork, though the framing of said work makes all the difference, so is the same when you think about people and their actions. The frame—or the context of the environment we’re in—has a great deal of impact on what we do, what we say, and how we consume. Therefore, understanding the dynamics of the environment will enable marketers to leverage these conditions in such a way that sways human behavior. In this session, we will explore these environmental dynamics, be they physical or digital, in such a way that will enable marketers to create ideas that move people.

Attend this session and learn:

  • How to gain a new perspective on influencer marketing
  • How to understand the dynamics of environments that strengthen marketing activations
  • The keys to unlocking new creative opportunities for brand communications and brand kinetics

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 2. Capacity 30. Seating is first-come, first-served.

  • wednesday April 25, 2018
  • 9:30 AM - 9:50 AM
  • Sheraton New York Times Square Hotel
  • Stage 2
  • The Influencer Equation, Data Decision Making, Future of Brands
wednesday 9:30 AM 5:30 PM

Emerging Tech Showcase

Future Tech

Hosted by Social Media Week


Emerging Tech Showcase

Hosted by Social Media Week

Decisions: Party’s Over

Decisions: Party’s Over is an interactive virtual reality experience about the consequences of binge drinking. We immerse viewers into four different points of view and provide a first-person perspective of partygoers, while following each character’s alcohol consumption over the course of a night. As you embody each character, you can dynamically switch between perspectives and witness the consequences of binge drinking firsthand.

 


 

KonceptVR

Koncept VR offers concept-driven 360° live-action video production. We create best-in-class cinematic VR for head-mounted displays, social platforms and mobile devices. With many years of expertise as 360° storytellers, we deliver immersive scripted content for our clients that is unparalleled in the category.

 


 

Anchor

Anchor is a mobile app (iOS, Android, desktop) built for effortless podcast creation with powerful tools, analytics, and unlimited hosting that’s 100% free. It’s truly the easiest way to record, manage and distribute a podcast – democratizing audio and leveling the traditional barriers to podcasting so that anyone can have their voice heard. The Anchor platform includes: easy-to-use creation tools with an intuitive episode builder, interactive social features including Record With Friends and Cohosts, one-touch distribution to everywhere podcasts are heard (Apple Podcasts, Google Play, Spotify and more), straightforward analytics that let you know how your podcast is doing and web profiles with a dedicated homepage and ability to add social links, list platforms and episodes.

  • wednesday April 25, 2018
  • 9:30 AM - 5:30 PM
  • Sheraton New York Times Square Hotel
  • American Express Connection Cafe
  • Future Tech
wednesday 10:15 AM 10:55 AM

Sponsored

Plan & Track: Understanding the US Bank Super Bowl Campaign and the Strategy That Led to Its Success

Data Decision Making

Hosted by YouGov

Ted Marzilli

Ted Marzilli

CEO of YouGov Data Products, YouGov

Ted Marzilli leads the YouGov Data Products global business unit and is responsible for sales, marketing and ongoing product development of the global Data Products offerings. He has more than 15 years of experience in the market research, media and CPG industries.

Prior to joining YouGov, Ted was Senior Vice President, Corporate Development at The Nielsen Company where he developed global strategy and launched innovative services related to loyalty marketing, in-store media and the financial services industry.

Prior to Nielsen, Ted was a senior associate in the New York office of Booz | Allen | Hamilton where he consulted to senior executives of major media companies, including Universal Studios, EMI, MTV, Reuters, EM.TV and Primedia.

Ted earned an MBA, with honors, in Finance and Management at New York University and a BA, magna cum laude, in Economics and Philosophy, from Boston College. Ted has served on the board of directors of innovative market research companies, such as GuestMetrics and The Luxury Goods Intelligence Network.

Matt Schroeder

Matt Schroeder

Group Analytics Director, Crossmedia

Matt came to Crossmedia in 2016 with over 12 years of marketing analytics experience and a background in statistics and economics. He previously led the advanced analytics team for Mindshare. Matt’s an expert at using statistical models to drive business growth with techniques such as marketing mix modeling, A/B testing, and multi touch attribution. He synthesizes all available data and analytics to optimize budgets and maximize marketing’s ROI. He’s applied these techniques across a wide variety of industries including CPG, Retail, Financial Services, and QSR. Matt helps distill complex analytics results down to actionable insights.

Tiffany Wang

Tiffany Wang

Analytics Director, Crossmedia

Tiffany has been with Crossmedia for almost 5 years with a background in corporate marketing. She is a visualization wizard and an analytics guru. She loves taming unstructured data to make them talk and driving insights out of numerous data points. She is great at utilizing various analytical tools and software to do customer segmentation, prospect profiling, competitive analysis and market prioritization. She helps account teams develop paid owned earned media strategy, answer challenging questions from businesses and evaluate real-time performance across different KPIs upon the integration of data visualization and statistical analysis.


Ted Marzilli

Ted Marzilli

CEO of YouGov Data Products, YouGov

Matt Schroeder

Matt Schroeder

Group Analytics Director, Crossmedia

Tiffany Wang

Tiffany Wang

Analytics Director, Crossmedia

Plan & Track: Understanding the US Bank Super Bowl Campaign and the Strategy That Led to Its Success

Hosted by YouGov

Planning a large scale social campaign can be daunting, but understanding how industry leaders have created successful campaigns can provide invaluable insights.

Join Ted Marzilli, CEO of YouGov Data Products, Matt Schroeder, Group Analytics Director of Crossmedia, and Tiffany Wang, Analytics Director at Crossmedia, as they share behind the scenes insights from how their client, US Bank, developed and measured their Super Bowl LII campaign.

Attend this session and learn:

  • How to plan a social media strategy by pinpointing and speaking directly to your target audience
  • How to track the impact of a national multi-channel campaign
  • The advantage of leveraging consumer research into marketing strategies

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 3. Capacity 30. Seating is first-come, first-served.

  • wednesday April 25, 2018
  • 10:15 AM - 10:55 AM
  • Sheraton New York Times Square Hotel
  • Stage 3
  • Data Decision Making
wednesday 10:20 AM 11:00 AM

Sponsored

Creativity Meets Brand Outcomes: There is Where the Magic Happens

The Influencer Equation

Hosted by WHOSAY

Steve Ellis

Steve Ellis

CEO & Founder, WHOSAY

Steve Ellis is CEO and Founder of WHOSAY, the leading influencer marketing and media company. Ellis founded WHOSAY in 2010 and oversees company strategy and operations.

WHOSAY creates campaigns for brands starring celebrities, social media influencers and tastemakers. WHOSAY has the only complete offering in the market: talent casting, content production, first-party fan data, distribution at scale and guaranteed ROI. WHOSAY has run hundreds of successful campaigns for brands such as Coke, McDonald’s, Google, AT&T, Chevrolet, Cigna, Principal and Comcast.

Ellis has a history of helping artists to participate directly in the value they create with their content via the use of technology and digital platforms.

Previously, Ellis was Founder and CEO of Pump Audio, a music licensing marketplace that connected production and agency buyers in television and advertising with a community of independent musicians. Musicians earned money from the use of their music in TV and advertising, but remained owner of all the rights to their work.

Pump Audio was sold to Getty Images in 2007 and is now the Getty Images Music Division. Prior to starting Pump, Ellis was a full time musician who signed recording contracts with independent and major labels. He came to the US from the UK in 1988 to attend the Wharton School of Business, where he earned a BSC in Economics and Management.

Matthew Patrick

Matthew Patrick

Creator and Narrator, Game Theory, YouTube series

Matthew Patrick, aka MatPat, is the nerdiest guy on YouTube, operating the YouTube channels The Game Theorists, The Film Theorists and YouTube’s largest livestreaming channel, GTLive. Currently at 17 million subscribers and 60 million monthly views, The Theorists are the Mythbusters for gamers and cinephiles, educating viewers while unearthing the secrets behind gaming, film, and television’s most enduring questions. MatPat is also the creator and host of Game Lab, a YouTube Red Original series that takes YouTube’s biggest gamers off the comfort of their couches and places them into the real life equivalent of their favorite games. The series won the Streamy for Best VR/360 Series in 2016.

Matthew is also a marketing and audience development specialist, using data-based methods to accelerate the growth of social media audiences, particularly on YouTube. His company, Theorist Inc, consults some of the biggest tech and media brands in the world on how to capture and grow an audience online. Over the past several years, Matthew has worked with over 200 YouTube channels across practically every vertical.

Charlie Todd

Charlie Todd

Founder, Improv Everywhere

Charlie Todd is the founder of Improv Everywhere, producing and directing the group’s work for over sixteen years.

Improv Everywhere is a New York City-based comedy collective that stages unexpected performances in public places. The group aims to surprise and delight random strangers through positive pranks, or “missions.” Highlights include making time stop at Grand Central Terminal, surprising a Best Buy with 100 extra employees, and letting random strangers conduct a world class orchestra in the middle of Manhattan.

The projects Charlie has directed for Improv Everywhere have received over 450 million lifetime views on YouTube. More than 100 individual videos have view counts over a million, having been shared around the world and featured in mainstream media outlets like the Today show, Good Morning America, and The New York Times.

Charlie also works as a television producer, serving as creator and executive producer for Improv Everywhere’s television pilot for NBC, and more recently as executive producer for MTV’s late night comedy, The Middle of the Night Show. Charlie is a long-time performer at the Upright Citizens Brigade Theatre in New York City. He is the author of Causing a Scene, a book about Improv Everywhere published by HarperCollins. He is also the subject of the documentary We Cause Scenes. Charlie lives in Manhattan with his wife Cody Lindquist and their son.


Steve Ellis

Steve Ellis

CEO & Founder, WHOSAY

Matthew Patrick

Matthew Patrick

Creator and Narrator, Game Theory, YouTube series

Charlie Todd

Charlie Todd

Founder, Improv Everywhere

Creativity Meets Brand Outcomes: There is Where the Magic Happens

Hosted by WHOSAY

Creativity is one of the most underrated and taken for granted components of advertising. Creative advertising content gets attention and stops thumbs. This is where influence marketing can provide the most value when done right.. It’s use of talent driven creative means that the content has the highest potential to be useful, funny, inspiring, relatable, emotional and, most importantly, engaging.

Join WHOSAY CEO Steve Ellis, with special guests Charlie Todd, Improv Everywhere, and Matt Patrick, Game Theory for a practical expose about using creativity to execute content marketing campaigns that overcome the challenges faced by advertisers in ad-blockers, shortened attention spans, ad fraud, and brand safety.

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 2. Capacity 30. Seating is first-come, first-served.

  • wednesday April 25, 2018
  • 10:20 AM - 11:00 AM
  • Sheraton New York Times Square Hotel
  • Stage 2
  • The Influencer Equation
wednesday 11:30 AM 12:10 PM

Sponsored

Modern, Relevant and ...167 Years Old? How Amex is Redefining B2B

Data Decision Making, B2B Marketing, Future of Brands

Hosted by American Express

Chris Marino

Chris Marino

Director, Global Social Media Strategy, American Express

Chris Marino is the Director of Global Social Media Strategy for American Express OPEN, a division dedicated to serving businesses. His team is focused on developing thumb stopping social first creative fueled by audience insights to drive brand reappraisal and consideration. Chris is a data driven marketer with a passion for quantifying the impact that brands are having through digital experiences.

In his six years at American Express, he has worked in a variety of cross-functional capacities including Finance, Marketing and Strategy.

Chris graduated from Syracuse University with a B.S in Management and Marketing. He’ll be pursuing an Executive MBA at the Cornell Johnson School of Management in July.

He is an avid foodie and traveler residing in New York City.

Debbie Grishman

Debbie Grishman

Vice President, Global Digital Brand, American Express

Debbie Grishman is the Vice President of the Global Digital Brand for American Express OPEN, the division of American Express dedicated to serving businesses. In this role Debbie leads an innovative team responsible for bringing the global digital business brand to life at scale across content marketing, social media, OPEN Forum and OPEN’s internal social collaboration platform, the Community. Debbie is known for her creativity, collaboration and ability to drive results with a strong focus on team and a deep customer-first, insight-driven mentality.

In her 10 years at American Express, Debbie built up her expertise and passion for all things digital in the Global Merchant Services division in a variety of marketing roles. She was focused on meeting global customer needs and ‘changing the conversation’ with merchants by developing innovative digital marketing platforms such as foursquare UK, amexnetwork.com, and creating dynamic marketing capabilities to sell in the value of our digital assets such as Amex Offers.

Prior to American Express, Debbie worked as a television producer on nationally broadcast programs for College Sports Television, HBO, ESPN, ABC and Martha Stewart. Debbie holds a Bachelor of Science from Cornell University and an MBA from Columbia Business School. Debbie lives in NYC with her husband and 2 sons. When not with her work family, Debbie can be found spending time outdoors on Shelter Island, NY – her favorite place on earth!


Chris Marino

Chris Marino

Director, Global Social Media Strategy, American Express

Debbie Grishman

Debbie Grishman

Vice President, Global Digital Brand, American Express

Modern, Relevant and ...167 Years Old? How Amex is Redefining B2B

Hosted by American Express

To stay ahead of emerging financial services companies, Amex recognized a need for change in the B2B space. They needed to show up as a modern brand for business that understands you and your business challenges; that’s more human, relevant and empathetic than ever before. Fueled by data and focused on building connections, social media was unsurprisingly a key channel for delivering on this mission. Learn how Amex is breaking through in the Newsfeed and connecting with audiences in a whole new way.

Attend this session and learn:

  • How to reach the “unsung heroes” (e.g. CFOs that are impactful but under-appreciated)
  • How to get to know your audience by using social & search data to truly understand content needs
  • How to fish where the fish are: to reach people off platform
  • How to talk to people as people: from business-to-business to business-to-person
  • Strategies for escaping the sea of sameness through thumb-stopping content
  • Why telling the truth matters: It takes more than a tweet and a TED talk to do real business
  • Ways to find an interesting and relevant cultural tension and build a bold story around it
  • From brand to demand: How to build an end-to-end social CRM approach that drives value
  • How to build content to maximize platform strengths and differences

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 1. Capacity 30. Seating is first-come, first-served.

  • wednesday April 25, 2018
  • 11:30 AM - 12:10 PM
  • Sheraton New York Times Square Hotel
  • Stage 1
  • Data Decision Making, B2B Marketing, Future of Brands
wednesday 12:45 PM 1:55 PM

Sponsored

PREMIUM PASS ONLY: What CMOs Need to Know about the Impact of AI on Marketing

Future Tech, AI vs Humanity

Hosted by Sprinklr

Grad Conn

Grad Conn

Chief Experience & Marketing Officer, Sprinklr

As Sprinklr’s Chief Experience and Marketing Officer, Grad leads a team of modern marketers focused on helping the world’s most loved brands create happy customers. His title, CXMO, reflects Sprinklr’s view that – in a world where customers are connected and empowered like never before – experience is the new brand.

Before joining Sprinklr, Grad spent 11 years at Microsoft, with the last 7 years as CMO for the Microsoft U.S. commercial business. There, powered by Sprinklr, he built the world’s largest customer experience center, analyzing and responding to 150+ million social messages per year.

Prior to that, Grad worked as CEO or CMO at a number of startups, and began his career at Procter & Gamble. He brings deep expertise in ABM, marketing automation, social selling, social engagement, event marketing, content marketing, and scale programs for commercial selling motions.

Grad holds a Bachelors of Commerce degree from Queen’s University in Kingston, Ontario. He is a Microsoft Founders Award winner and Circle of Excellence Platinum Club recipient, and has been awarded multiple creative awards and technology patents.


Grad Conn

Grad Conn

Chief Experience & Marketing Officer, Sprinklr

PREMIUM PASS ONLY: What CMOs Need to Know about the Impact of AI on Marketing

Hosted by Sprinklr

This session is reserved for Premium Passholders only. Lunch will be served in the Premium Lounge and briefing will begin by 1:15pm.
AI is widely expected to become the most powerful technology resource for customer experience management — improving responsiveness, efficiency, and insight.

From digital assistants to video games and smart cars, AI technology is already integrated into our everyday lives. However, most companies still don’t take advantage of AI’s potential to transform marketing.

During this CMO briefing Grad Conn, Sprinklr’s Chief Experience and Marketing Officer will share some of the most important trends in AI and customer experience and explain how organizations can embed AI throughout the entire company — not just in a siloed department — to power everything from marketing to customer care and sales.

Attend this briefing and learn:

  • How AI will impact marketing, particularly in bridging silos between departments like marketing, customer care, research, commerce, and advertising
  • How CMOs can prepare for AI, hire the right people, and effectively embed it into their marketing tech stack
  • Best practices from brands who are enhancing customer experiences with AI
  • wednesday April 25, 2018
  • 12:45 PM - 1:55 PM
  • Sheraton New York Times Square Hotel
  • Premium Lounge
  • Future Tech, AI vs Humanity
wednesday 1:00 PM 2:00 PM

Lunch Break for Standard Passholders

Hosted by Nearby Lunch Spots


Lunch Break for Standard Passholders

Hosted by Nearby Lunch Spots

Time for a one-hour lunch break each day for attendees to be able to recharge between sessions. There are numerous lunch options that are close to the main venue, including a number of restaurant partners who are offering attendees a discount. Check out our Restaurant Partners below.

 


 

Oceana Poke

Oceana Poke

20% discount with presentation of SMWNYC Pass.

Oceana Poke is a new fast casual concept located in the heart of Midtown. Serving up traditional and non-seafood based poke bowls, the restaurant uses the freshest ingredients in signature or customized bowls, poke nachos, pokecado toast, and more. The Celebrity Chef Charity Bowl is excluded from this offer.

Location:
1700 Broadway on 53rd

 


 

Bareburger

BareBurger

20% discount with presentation of SMWNYC Pass.

At Bareburger we strive to serve the cleanest organic and all-natural foods. By partnering with local artisans and working with sustainable farmers, we’re returning to an old-fashioned emphasis on quality. It’s tastier, it’s better for you, and it benefits our community. We also offer craft beer, sustainable wines, & small batch spirits.

Locations:
366 West 46 street
313 West 57th Street

 


 

Beyond Sushi

BeyondSushi

10% discount with presentation of SMWNYC Pass.

Beyond Sushi is a plant-based, health conscious eatery that celebrates the flavors and beauty of locally-sourced, seasonal produce. Founded by renowned Chef, Guy Vaknin, and his wife, Tali, Beyond Sushi offers an assortment of distinctive sushi rolls and fuse unconventional pairings of fruit and vegetables with whole grains to create sushi rolls, rice paper wraps, hand rolls, salads, healthy sweets, and hand-pressed juices.

Location:
62 W 56th St

 


 

Dean and Deluca

Dean and Deluca – City Spire

20% off of lunch at DEAN & DELUCA City Spire with presentation of SMWNYC Pass (excluding sushi)

DEAN & DELUCA is the world’s leading purveyor of fine food, first established by Joel Dean, Giorgio DeLuca and Jack Ceglic in Soho, New York in 1977. The brand has grown globally from this legendary New York gourmet market with stores now across the Americas, Asia, Japan, and EMEA. The founders were unique in their discovery and curation of product and Dean & DeLuca continues to build on this heritage, innovation, and uncompromising pursuit of excellence. Please visit www.deandeluca.com

Location:
156 W 56th St

 


 

Ground Central

Ground Central

10% discount with presentation of SMWNYC Pass.

At Ground Central, we encourage you to step away from the harried energy outside and revel in the lively warmth and unaffected charm of our cafe. We provide coffee and food of excellent quality in a harmonious setting specifically designed so that you can sit back, relax, and breathe in the enchantment of the city.

Location:
888 Eighth Ave

 
 
 

  • wednesday April 25, 2018
  • 1:00 PM - 2:00 PM
  • Various Locations in Midtown
  • Premium Lounge
wednesday 2:25 PM 2:45 PM

Beyond the Algorithm: How Brands & Consumers Can Connect in a Disconnected World

Data Decision Making, Future of Brands, Driving Conversions

Hosted by Anomaly

Neal Mann

Neal Mann

Director of Content Strategy, Anomaly

Neal Mann is Anomaly’s Director of Content Strategy. He specializes in helping brands to innovate and create integrated marketing ecosystems for the digital audience. He has a background in both content and product development and uses science, data and design thinking to create new communications strategies, content types, and products for Anomaly’s clients.

He began his career as a broadcast journalist for Sky News in the UK, covering domestic and international news. While covering the Arab Spring in 2011 he realized the impact social media consumption had on the production process and began to specialize in creating content for the mobile and social audience. This led to a move to NYC to work for the Wall Street Journal in social and multimedia innovation, where his projects were nominated for an Emmy Award, European Press Award and a Gerald Loeb Award. He spent 2014 and 2015 in Australia with News Corp on its digital content strategy across Editorial, Product and Advertising. As a Visiting Fellow at the University of Sheffield in the UK, he continues to evolve his theories, whilst teaching the next generation to think differently.


Neal Mann

Neal Mann

Director of Content Strategy, Anomaly

Beyond the Algorithm: How Brands & Consumers Can Connect in a Disconnected World

Hosted by Anomaly

Technology has provided more avenues for connection than we ever could have imagined. But that sheer mass of communication means today’s consumers only engage with brands that produce relevant content and experiences that deliver value to their lives. This has created a big challenge for brands yet, at the same time, it has also unlocked new opportunities.

Brands that focus on building relationships with people outside of the algorithm are proving they can drive growth with the right type of experiences, content and thinking. This session will explore those shifts in thinking and explain how they can drive better user experiences and deliver greater results for brands.

Attend this session and learn:

  • Why it is important to think about users rather than consumers
  • How to evolve “beyond the algorithm” to create valuable, long-lasting relationships with customers
  • How it to develop a marketing ecosystem to deliver value to both the brand and its users

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 2. Capacity 30. Seating is first-come, first-served.

  • wednesday April 25, 2018
  • 2:25 PM - 2:45 PM
  • Sheraton New York Times Square Hotel
  • Stage 2
  • Data Decision Making, Future of Brands, Driving Conversions