#SMWNYC

Apr 30 - May 2

Mon, April 29

Early Pass Pickup11:00am - 6:00pm

Tue, April 30

Official Sessions9:15am - 5:40pm

Wed, May 1

Official Sessions9:15am - 6:00pm

Thu, May 2

Official Sessions9:15am - 5:00pm

tuesday 9:50 AM 10:30 AM

Sponsored

How to Use Social to Find Your Next Big Idea in Campaign Strategy

Hosted by NetBase

Data Decision Making

Paige Leidig

Paige Leidig

Chief Marketing Officer, NetBase

Paige is a passionate customer advocate and an innovation driven leader with a proven track record of introducing game changing Cloud/SaaS products to the B2B market. Paige was previously the Chief Marketing Officer at CipherCloud. He has 20 years of experience in technology, marketing, and selling enterprise application solutions and managing trusted customer relationships. Paige has also held senior marketing roles at SAP, Ariba, and E*Trade.

Evan Nickel

Evan Nickel

Associate Strategist, Digital, GMR Marketing

As a strategist at GMR Marketing, Evan Nickel specializes in experiential marketing and its relationship with social media. At its core, experiential marketing is about providing an authentic 1:1 experience connecting a person with a brand. Social media gives that in-person experience a global scale. Using emerging technology and innovative ways of data interpretation, Evan is changing the way that social data can impact how brands reach and ultimately impact passionate audiences.

Hillary Saviello

Hillary Saviello

Digital & Social Media Manager, Communications, Global Policy and Advocacy, The Rockefeller Foundation

Hillary Saviello, an experienced analyst dedicated to social media for social good, joined The Rockefeller Foundation in 2019. She aims to understand, excite, and engage new and untapped strategic audiences, helping take the Foundation presence on social media and other digital platforms to the next level. Most recently, she has reported on the online impact of the Foundation initiatives through topics designed using the social listening tool, NetBase.

In her last role, Ms. Saviello was responsible for live-tweeting from the International Peace Institute’s program of events and writing articles about the issue areas they covered: peace, security, and sustainable development. As Social Media Officer, she designed original graphics to promote events and publications, as well as, engaged with stakeholders on Twitter, Facebook, Instagram, and Snapchat.

Prior to that, Ms. Saviello worked on outreach projects for the United Nations Department of Public Information, and the World Federation of United Nations Associations. She also prepared policy briefings for the U.S. Mission to the Organization for Economic Cooperation & Development in Paris, France.

Kiley Robbins

Kiley Robbins

Manager of Fan Engagement and Growth Marketing, Relevent Sports Group

Kiley has 5+ years’ experience in marketing strategy with expertise spanning from digital optimization to market and partnership research. As a core member of the Analytics team for the International Champions Cup she excels in elevating international soccer properties, driving ticket sales, and enhancing fan experiences through data-driven insights.


Paige Leidig

Paige Leidig

Chief Marketing Officer, NetBase

Evan Nickel

Evan Nickel

Associate Strategist, Digital, GMR Marketing

Hillary Saviello

Hillary Saviello

Digital & Social Media Manager, Communications, Global Policy and Advocacy, The Rockefeller Foundation

Kiley Robbins

Kiley Robbins

Manager of Fan Engagement and Growth Marketing, Relevent Sports Group

How to Use Social to Find Your Next Big Idea in Campaign Strategy

Hosted by NetBase

An effective social listening strategy analyzes the rich conversations of your consumers to reveal a deeper understanding of their likes, wants, needs, and behaviors. Strategic brands leverage these social insights to inform their marketing strategy and create truly amazing and engaging campaigns that capture their audience’s attention and get them to act.

Join our session of social strategists from GMR Marketing, Rockefeller Foundation and Relevent Sports as they discuss how they utilize social media analytics to build consumer profiles, identify key influencers, develop event promotions and identify emerging trends that inspire winning campaign strategies.

Attend this session and learn:

  • How The Rockefeller Foundation builds a strong campaign strategy on a limited budget
  • How to track the impact of social media on major campaigns like the Oscars before, during and after – the benefits of geo-fencing
  • How social media analytics provides audience and logistical insights to create events like International Champions Cup
  • tuesday April 30, 2019
  • 9:50 AM - 10:30 AM
  • Sheraton New York Times Square Hotel
  • Data Decision Making, Driving Conversions, Social Content
  • Use data to make better decisions, Manage campaigns on a limited budget, Invest in the right marketing technology products
tuesday 10:40 AM 11:05 AM

Why We Buy: How Storytelling Drives the Purchase Process

Hosted by Entrepreneur Media

Evolution of Storytelling

Terry Rice

Terry Rice

Digital Marketing Expert-in-Residence, Entrepreneur Media

Terry Rice is a business development consultant based in Brooklyn. His previous experience includes helping clients achieve their marketing goals while working at Adobe and Facebook.

Terry has been been a featured speaker at industry events including Social Media Week and SXSW. He’s also a VIP contributor and the Digital Marketing Expert-in-Residence for Entrepreneur magazine.

As the founder of Terry Rice Consulting, he helps clients identify the audiences, platforms and tactics aligned with efficiently reaching their business goals. During his career, he’s consulted hundreds of companies including Walmart, Bonobos, Warby Parker, Revlon and BarkBox. In addition to working with established businesses, he also serves as a startup mentor at organizations including Techstars and the New York University Entrepreneurial Institute. Terry is also an extremely passionate educator. He teaches at both New York University and General Assembly.

He holds an MBA from the University at Buffalo with a dual concentration in Marketing and Management Consulting. In his free time he enjoys spending time with his family, going to CrossFit and trying to find excuses to talk about CrossFit.


Terry Rice

Terry Rice

Digital Marketing Expert-in-Residence, Entrepreneur Media

Why We Buy: How Storytelling Drives the Purchase Process

Hosted by Entrepreneur Media

Data can tell you who is buying your product or service, but it usually can’t tell you why they choose to do so. If you can’t understand why someone makes a purchase, it’s difficult to encourage others to take the same action.

Leveraging best practices from Design Thinking, you’ll learn how to understand why people choose to buy from your brand – or a similar brand – and how to tell stories that will engage other prospects to do the same. By highlighting the customer journey and desired outcome, you’ll be able to cut through the noise and make a genuine connection while also positioning yourself as the go to option for your target audience.

Attend this session and learn:

  • A systematic approach to understanding why people buy your products or services
  • How to tell stories that highlight your brand as the go to option for your audience
  • Best practices for testing and optimizing the stories being told
  • tuesday April 30, 2019
  • 10:40 AM - 11:05 AM
  • Sheraton New York Times Square Hotel
  • Data Decision Making, Driving Conversions, Evolution of Storytelling
  • Effectively grow and engage your audience, Gain new customers and reduce cost of acquisition, Rise above the noise through better storytelling
tuesday 10:45 AM 11:10 AM

Sponsored

Conversation as a Canvas: The Future of Content In Messaging

Hosted by Emogi

Future of Platforms

Travis Montaque

Travis Montaque

CEO and Founder, Emogi

Travis Montaque is the Founder and CEO of Emogi, an innovative technology company enriching conversations across messaging and communication services. Integrated within leading platforms and partners, Emogi’s custom animated stickers, powered by AI, add an expressive layer of content that helps create more meaningful conversations and increase engagement.

Travis was listed in Entrepreneur Magazine’s 2018 Most Daring Entrepreneurs list for his work in branding consumer conversations. In 2016, at the age of 23, Travis was named Forbes 30 Under 30 for discovering a data-driven marketing method that provides greater emotional expression in today’s digital conversations. He is a regular speaker with recent appearances at Cannes Lions, CES, Social Media Week, Advertising Week, SXSW, Harvard Business School, among others. Recent profiles of Travis and his company Emogi have appeared in publications like The Wall Street Journal, Forbes, TechCrunch and The New Yorker. Travis is an inaugural member of the University of Miami Marketing Advisory Board.


Travis Montaque

Travis Montaque

CEO and Founder, Emogi

Conversation as a Canvas: The Future of Content In Messaging

Hosted by Emogi

A funny thing happened in messaging. Over the past 2 decades, simple text based conversations on native chat applications have given way to more expressive forms of communication across a wide array environments.

Stickers and gifs are already transforming how people express emotion but what does the future have in store? How will the messaging environment become even more of a canvas for brands, media companies and content creators as innovation evolves.

Come hear from Travis Montaque, the founder and CEO of Emogi, on what to expect from messaging platforms over the next few years.

Attend this session and learn:

  • The functional role of content within messaging platforms
  • How messaging goes beyond hosting your conversations to becoming your concierge
  • tuesday April 30, 2019
  • 10:45 AM - 11:10 AM
  • Sheraton New York Times Square Hotel
  • Future Tech, Social Content, Future of Platforms
  • Effectively grow and engage your audience, Invest in the right marketing technology products, Future proof my strategy for next generation consumers
tuesday 11:35 AM 12:15 PM

Sponsored

The Content Paradox: A Passing Fad or Our New Reality?

Hosted by Pond5

Social Content

Jason Teichman

Jason Teichman

CEO, Pond5

Jason Teichman is the CEO of Pond5, the leading marketplace for professional-quality video, music, and rich-media content licensing. With the world’s largest collection of royalty-free video, a best-in-class technology platform, and an innovative focus on high-growth new media such as VR/360, 3D models, and motion graphics, Pond5 is uniquely positioned to help creators license their work to a rapidly growing global audience of professional content buyers.

Prior to Pond5, Jason served as EVP and COO at Web.com (NASDAQ: WEB), where he helped businesses of all sizes drive growth via a platform of creative services and online-marketing solutions. He has also held executive leadership roles at Register.com and American Express, and graduated from the University of Michigan with a BA in Political Science.


Jason Teichman

Jason Teichman

CEO, Pond5

The Content Paradox: A Passing Fad or Our New Reality?

Hosted by Pond5

Content consumption is now a 24/7 activity, but creating enough content to satiate consumer demand is challenging. The need for more and more content, in conjunction with declining production budgets, has created a paradox affecting the production, marketing and media industries, to devastating degrees at times. In this panel, we will hear how production companies, agencies, and media companies are coping with their new reality by turning to unconventional solutions.

Attend this session and learn:

  • How to rethink traditional production methods to meet the demands of content creation
  • How to save time and money when creating social content
  • tuesday April 30, 2019
  • 11:35 AM - 12:15 PM
  • Sheraton New York Times Square Hotel
  • Social Content, Future of Platforms
  • Use data to make better decisions, Understand which content formats are right for my campaign
tuesday 11:35 AM 12:15 PM

Sponsored

Seeing Business Differently: How AmEx Raised the Conversation to Sell Value, Not Just Products

Hosted by American Express

Evolution of Storytelling

Chris Marino

Chris Marino

Director, Digital Media Acquisition, American Express

Chris Marino is the Director of Digital Media Acquisition at American Express in the Global Commercial Services division. Global Commercial Services provides a suite of payment and lending products, solutions for travel and everyday business spending, cross border payments, global currency solutions, and business financing. In his current role, he is responsible for optimizing a multi-million dollar advertising budget to convert small to mid-sized business owners on card and non-card solutions across paid social and display channels. Chris is a data driven marketer with a passion for quantifying the impact that brands are having through digital experiences.

In his previous role as Director of Global Social Media Strategy, he led the transformation of American Express OPEN’s social media strategy through audience first creative. Over his six years at American Express, Chris has worked in a variety of cross-functional capacities including Finance, Marketing and Strategy.

Chris graduated from Syracuse University with a B.S in Management and Marketing. He is currently pursuing an Executive MBA at the Cornell Johnson School of Management.

Chris is an avid foodie, traveler and Syracuse Orange basketball fan residing in New York City.


Chris Marino

Chris Marino

Director, Digital Media Acquisition, American Express

Seeing Business Differently: How AmEx Raised the Conversation to Sell Value, Not Just Products

Hosted by American Express

Tangible offers and rewards have always been simple, easy ways to attract the attention of consumers and entice them to convert. But how can you stand out from competitors when you’re all doing the same thing?

Our challenge was to communicate the overall true value of choosing American Express beyond commoditized offers in the sweet spot between brand-level messaging and product. If we could unlock this formula, we would not only drive consideration and demand, but also impact our bottom line.

By examining our latest campaign, you’ll learn more about how brands are trying to entice prospects through more than just tangible, rational benefits through showcasing the holistic value of their products. By showing empathy for the consumer and unlocking mid-funnel messaging, you’ll discover how their latest campaign helped consumers see Amex products as more than just credit cards, and ultimately helped them “see business differently”.

Attend this session and learn:

  • How to evolve messaging beyond commodities to value
  • How to future-proof your business with a multitude of complementary channels
  • How to tell empathetic stories that can drive consideration and results
  • tuesday April 30, 2019
  • 11:35 AM - 12:15 PM
  • Sheraton New York Times Square Hotel
  • Future of Brands, Evolution of Storytelling
  • Understand which content formats are right for my campaign, Future proof my strategy for next generation consumers, Rise above the noise through better storytelling
tuesday 11:35 AM 12:15 PM

Sponsored

Performance Over Potential: Turning Influencer Marketing Upside Down

Hosted by Inmar Collective Bias

The Influencer Equation

Leah Logan

Leah Logan

VP Media Products Strategy and Marketing, Collective Bias

Leah Logan is the VP of Media Products and Community Growth at Collective Bias, an Inmar Influencer Marketing Company. With over 10 years of combined Digital and Traditional Marketing experience, she brings a unique perspective to the CB business model leading innovative products and growth strategies. Prior to Collective Bias, Leah worked for Dr Pepper Snapple Group where she was responsible for Shopper Marketing with the Walmart Account across the entire DPSG portfolio. Her career success has led her to receive several marketing awards inclusive of “Who’s Who in Shopper Marketing” and The “Get it Done” award for outstanding collaboration with Walmart Marketing.


Leah Logan

Leah Logan

VP Media Products Strategy and Marketing, Collective Bias

Performance Over Potential: Turning Influencer Marketing Upside Down

Hosted by Inmar Collective Bias

As retail continues to change and, more importantly, consumers continue demanding a more authentic and personalized message from the brands they purchase, a succinct strategy for democratizing your communications will be crucial.

Influencer Marketing, however, has long been plagued by inflatable metrics and an unsatisfactory buying experience for advertisers, largely due to the metrics used to increase or decrease an influencer’s value.

In this discussion, Leah Logan, VP of Media Products at Inmar, in partnership with experts across Brand Marketing, Media Buying and Commerce Facilitation, will share collaborative steps the industry is taking to right the ship. From restructuring the influencer payment model, to completely changing the way we evaluate an influencer’s performance, you’ll leave this session equipped with the tools necessary to scale your influencer strategy with unprecedented precision and efficiency.

Attend this session and learn:

  • How to balance influencer selection between data driven decisions and brand preference
  • How much to pay influencers reflecting on both their effort and performance
  • How to determine if an influencer was worth their fee
  • tuesday April 30, 2019
  • 11:35 AM - 12:15 PM
  • Sheraton New York Times Square Hotel
  • The Influencer Equation, Data Decision Making, Paid Media Models
  • Use data to make better decisions, Work with influencers and influencer campaigns, Future proof my strategy for next generation consumers
tuesday 12:25 PM 12:50 PM

How to Drive Business by Cultivating Influencer Relationships

Hosted by Adobe

B2B Marketing

Rani Mani

Rani Mani

Head of Global Social Influencer Enablement & Employee Advocacy, Adobe

Rani Mani is the Head of Global Social Influencer Enablement & Employee Advocacy at Adobe. She’s passionate about cultivating and nurturing communities and coaching others to do the same. Rani is currently working across Adobe teams to infuse influencer relations into their strategic plans in order to elevate the voice of the community. Nicknamed The Velvet Hammer, Rani’s mantra is to make the impossible seem possible through her humor, grace, and passion. When she’s not asking provocative questions and making declarative statements at work, Rani is making magical memories with her husband and four kids as they continue to visit the many wonders of the world.


Rani Mani

Rani Mani

Head of Global Social Influencer Enablement & Employee Advocacy, Adobe

How to Drive Business by Cultivating Influencer Relationships

Hosted by Adobe

Social media influencers can significantly affect your organization’s reach and reputation. In fact, Forrester Research reports that just 13% of U.S. adults account for 80% of influential content online. Come to this talk ready to fill your professional toolkit with practical solutions designed to supercharge your influencer relations strategies.

In this talk, Rani Mani, Head of Global Social Influencer Enablement, will illuminate how Adobe built and sustained ongoing influencer programs that help organizations succeed—and how you can, too.

Attend this session and learn:

  • Strategies for working with B2B and B2C influencers in ongoing programmatic ways
  • Best practices and specific tactics to implement as you build your program
  • How to simplify your approach to identifying influencers
  • How to build sustainable relationships with social media heavyweights to keep them moving along a defined path from awareness to brand advocate
  • tuesday April 30, 2019
  • 12:25 PM - 12:50 PM
  • Sheraton New York Times Square Hotel
  • The Influencer Equation, B2B Marketing, Driving Conversions
  • Use data to make better decisions, Work with influencers and influencer campaigns, Invest in the right marketing technology products
tuesday 12:25 PM 12:50 PM

Taking Responsibility for Fake News: How We Accept and Perpetuate It

Social Media and Society

Shiv Singh

Shiv Singh

Founder & CEO, Savvy Matters

Shiv Singh advises Fortune 500 companies and early-stage startups on marketing and digital transformation as the Founder of Savvy Matters. He is the co-author of the book, Savvy – Navigating Fake Companies, Fake Leaders & Fake News in the Post-Trust Era which is available for pre-order on Amazon.com. Prior to Savvy Matters, Shiv was a Senior Vice President at Visa Inc., where he was responsible for driving the go-to-market strategy for some of the company’s most disruptive innovations. Earlier in his career, Shiv led digital marketing globally at PepsiCo Inc and wrote the book, “Social Media Marketing for Dummies.” He is a member of the Board of Directors at United Rentals Inc., a Fortune 500 company.


Shiv Singh

Shiv Singh

Founder & CEO, Savvy Matters

Taking Responsibility for Fake News: How We Accept and Perpetuate It

We grew up believing that we could trust our friends, teachers, newspapers, social media feeds, corporations, and politicians. That’s not the case anymore. Misrepresentation, exaggerated truths, and outright fake news have become a worldwide phenomenon. Finding truth in today’s world is only getting harder. But it isn’t just the fault of our leaders, the media, or foreign agents. As regular people, we too carry the blame.

Drawing upon principles from psychology, real-world business experiences and headlines from 2018, Shiv Singh will explore the human glitches that explain how we accept fake news, perpetuate it and what we can do differently in the future.

Attend this session and learn:

  • How to identify exaggerated truths/fake news
  • Retrospective on 2018’s misrepresentation on social media feeds
  • How to avoid perpetuating these experiences
  • tuesday April 30, 2019
  • 12:25 PM - 12:50 PM
  • Sheraton New York Times Square Hotel
  • Future of Publishing, Social Media and Society, Social Content
  • Rise above the noise through better storytelling
tuesday 2:05 PM 3:05 PM

WORKSHOP: Instagram on a Budget: How Small Businesses, Solopreneurs and Other Extremely Busy People Can Win on Instagram (Without Spending a Ton)

Hosted by Mansueto Ventures

Social Content

Stephanie Meyers

Stephanie Meyers

Group Director of Digital Growth, Fast Company & Inc.

Stephanie Meyers is Group Director of Digital Growth at Fast Company and Inc., where she oversees social media and works on audience development and digital strategy initiatives. Previously, as Inc.’s head of social media, she led the award-winning social team and hosted Inc.’s ‘Social Media Toolkit’ Facebook Live series, which offered viewers the chance to get small business marketing advice directly from experts at companies like Shake Shack, S’well, TED Talks and more. Prior to Inc., she edited features for mental_floss magazine and non-fiction books for HarperCollins.


Stephanie Meyers

Stephanie Meyers

Group Director of Digital Growth, Fast Company & Inc.

WORKSHOP: Instagram on a Budget: How Small Businesses, Solopreneurs and Other Extremely Busy People Can Win on Instagram (Without Spending a Ton)

Hosted by Mansueto Ventures

It seems like a lot to ask: On top of everything else you have to do in a day, customers suddenly expect a drool-worthy Instagram account too. In fact, your handle is often the face of your brand, whether you like it or not. So how do you build and maintain an Instagram feed (or any kind of social media) when your day job is already 24-7 and you can’t afford to hire a dedicated social media manager? The good news: You can succeed on Instagram, even with limited budget, staff, time, and/or social media expertise.

In this session, Stephanie Meyers, Group Director of Digital Growth for Fast Company and Inc. magazines, will share lessons and ideas from real small businesses who make their Instagram accounts shine. She’ll use these examples to walk you through Instagram essentials like scheduling, hashtags, storytelling, and photo tips, as well as repeatable series ideas, Stories, micro-influencers, metrics and more. This workshop won’t take your account from zero to influencer status, but it will give you immediate, practical ways to make Instagram work better for you, and help you achieve your goal, whether it’s awareness, sales, or customer insights.

Attend this session and learn:

  • How to make your account stand out with a consistent look that’s right—and achievable—for your brand
  • Creative ideas you can use immediately, from small businesses around the country who are making it work
  • The best ways to use data to optimize your efforts and get the greatest possible payoff for your time and money
  • tuesday April 30, 2019
  • 2:05 PM - 3:05 PM
  • Sheraton New York Times Square Hotel
  • Social Content, Evolution of Storytelling, Future of Platforms
  • Effectively grow and engage your audience, Use data to make better decisions, Rise above the noise through better storytelling
tuesday 2:05 PM 2:30 PM

Sponsored

Introduction to Weibo: China’s Largest Public Social Network

Hosted by Socialgist

Social Content

Kaylin Linke

Kaylin Linke

Head of Solutions Architecture, Socialgist

Kaylin Linke is the Head of Solutions Architecture at Socialgist. With a background in market research, Kaylin has over 10 years experience focused on various aspects of social data. Prior to joining Socialgist, Kaylin worked in the social data delivery space as consultant, analyst, and product manager. Most recently during her time at Oracle she focused on R&D projects to continually optimize and integrate machine learning for text analytics into the Marketing Cloud.

At Socialgist Kaylin brings this expertise to guide customers as they integrate a variety of social data types into their everyday operations.


Kaylin Linke

Kaylin Linke

Head of Solutions Architecture, Socialgist

Introduction to Weibo: China’s Largest Public Social Network

Hosted by Socialgist

By now, every company with a global footprint knows the importance of being able to engage on social with multiple networks and regions. Every day tools utilizing data pop up that help companies manage that social engagement.

To get into specifics, traditionally it has been difficult to access public social media data from China, but with newly expanded capability, Weibo data is now more accessible than ever before. The largest public social network in China, Weibo, offers a unique window into the Asia-Pacific market.

In this session, learn how companies across the globe can leverage Weibo data with newly launched APIs as part of their social listening & broader marketing strategy.

Attend this session and learn:

  • What Weibo is and how you can access the data
  • About Weibo’s active users
  • Case studies demonstrating companies successfully using the API
  • tuesday April 30, 2019
  • 2:05 PM - 2:30 PM
  • Sheraton New York Times Square Hotel
  • Social Content, Future of Platforms
  • Effectively grow and engage your audience, Understand which content formats are right for my campaign, Rise above the noise through better storytelling
tuesday 2:05 PM 2:30 PM

Sponsored

Living in an Influencer World: How to Drive Impact and Measure ROI

Hosted by Linqia

The Influencer Equation

Daniel Schotland

Daniel Schotland

Chief Operating Officer, Linqia

Daniel Schotland is Chief Operating Officer for Linqia, the first performance-based influencer marketing platform. Linqia helps hundreds of leading national brands and their agencies drive greater ROI from their influencer and content marketing programs. Prior to Linqia, Daniel served as the Chief Client Officer for TubeMogul where he led the company’s global ad operations, client service and account management teams. He was also an instrumental member of the team that led the company through its IPO and subsequent acquisition by Adobe. Prior to TubeMogul, Daniel spent ten years at Experian CheetahMail, where he served as the VP of Business Development and VP of Client Services.


Daniel Schotland

Daniel Schotland

Chief Operating Officer, Linqia

Living in an Influencer World: How to Drive Impact and Measure ROI

Hosted by Linqia

By 2020, influencer marketing is expected to catapult itself to a $10 billion industry, solidifying its place as a fundamental and strategic component of every brand’s media mix.

But just because everyone’s doing it, doesn’t mean they’re doing it right. 76% of marketers still cite measurement and ROI as their top challenge with this ever-growing industry. Advanced marketers are moving beyond the basics of activation, and holding this tactic accountable for driving measurable business results at every stage of the consumer journey.

In this session, Daniel Schotland, Chief Operating Officer of Linqia, will explore the ways you can measure the success of your influencer marketing program to drive real ROI for your brand.

Attend this session and learn:

  • How to structure your influencer marketing program to maximize its business impact
  • What metrics matter most when evaluating the success of your programs
  • How to leverage technology and third-party validation to verify your ROI
  • tuesday April 30, 2019
  • 2:05 PM - 2:30 PM
  • Sheraton New York Times Square Hotel
  • The Influencer Equation, Data Decision Making, Driving Conversions
  • Use data to make better decisions, Manage campaigns on a limited budget, Work with influencers and influencer campaigns
tuesday 2:40 PM 3:20 PM

Sponsored

Influencer Marketing: A Shift from WHO to HOW

Hosted by Takumi

The Influencer Equation

Adam Williams

Adam Williams

Chief Revenue Officer, Takumi

Adam (Sven) has over 18 years of media experience and 7 of those were with Spotify. He was the 4th person in the UK to join Spotify and for the last 3.5 years at Spotify he was the UK, Benelux and Ireland MD. Sven then decided to leave to launch his own business called Words Won’t Do, a personalised video platform. That business is still going strong but he decided to leap into the rapidly growing Influencer marketing space and that is where he joined Takumi as Chief Revenue Officer at the start of 2018. Sven’s main focus is to drive Takumi’s revenue strategy across all markets (UK, Germany, US) and to find new revenue streams to keep Takumi as the market leading Instagram influencer platform.


Adam Williams

Adam Williams

Chief Revenue Officer, Takumi

Influencer Marketing: A Shift from WHO to HOW

Hosted by Takumi

2018 was simply about more and more companies dipping their toe in the influencer marketing pool and learning which creators to work with and which to avoid. 2019 will see brands coming up with ways to activate influencers in new and creative ways.

As brands partner with wider mix of influencers, and bigger marketing budgets go into the activity, it will become increasingly important to provide creators with a good brief that really extracts the most creative interpretation. The biggest critics of influencer marketing in 2018 were not necessarily skeptical of the method itself, but of the execution.

Adam Williams, Chief Revenue Officer of Takumi will be sharing approaches to successfully activating influencer marketing and how to prevent consumers from #ad fatigue.

Attend this session and learn:

  • The importance of a good brief that extracts the most creative interpretation
  • How to activate influencers in interesting ways to cut through the noise
  • How other brands have tackled #ad fatigue with their influencer marketing campaigns
  • tuesday April 30, 2019
  • 2:40 PM - 3:20 PM
  • Sheraton New York Times Square Hotel
  • The Influencer Equation, Future of Brands, Social Content
  • Effectively grow and engage your audience, Work with influencers and influencer campaigns, Understand the regulatory space
tuesday 2:40 PM 3:20 PM

Sponsored

The Copernican Shift: Three Stages of Marketing Evolution

Hosted by Sprinklr

Future of Brands

Grad Conn

Grad Conn

Chief Experience & Marketing Officer, Sprinklr

As Sprinklr’s Chief Experience and Marketing Officer, Grad leads a team of modern marketers focused on helping the world’s most loved brands create happy customers. His title, CXMO, reflects Sprinklr’s view that – in a world where customers are connected and empowered like never before – experience is the new brand.

Before joining Sprinklr, Grad spent 11 years at Microsoft, with the last 7 years as CMO for the Microsoft U.S. commercial business. There, powered by Sprinklr, he built the world’s largest customer experience center, analyzing and responding to 150+ million social messages per year.

Prior to that, Grad worked as CEO or CMO at a number of startups, and began his career at Procter & Gamble. He brings deep expertise in ABM, marketing automation, social selling, social engagement, event marketing, content marketing, and scale programs for commercial selling motions.

Grad holds a Bachelors of Commerce degree from Queen’s University in Kingston, Ontario. He is a Microsoft Founders Award winner and Circle of Excellence Platinum Club recipient, and has been awarded multiple creative awards and technology patents.


Grad Conn

Grad Conn

Chief Experience & Marketing Officer, Sprinklr

The Copernican Shift: Three Stages of Marketing Evolution

Hosted by Sprinklr

We’re on the cusp of a copernican shift in the way we market products, services, and ourselves. What does it look like to be in the early stage, focused on content marketing and sales automation? What brands are currently in the mature stage, focused on social engagement, social selling and integrated marketing? And finally, what does it look like to be a marketer in the future, where social prospecting, AI, blockchain, business bots and influencers play a key role? In this talk, Sprinklr CXMO Grad Conn will predict a version of the future we can all learn to love, even if it doesn’t include flying cars and hoverboards.

Attend this session and learn:

  • Insights into key components of the “three stages of marketing”
  • Examples of brands in the three stages of marketing
  • What tools marketers can use in the future
  • tuesday April 30, 2019
  • 2:40 PM - 3:20 PM
  • Sheraton New York Times Square Hotel
  • Future Tech, Future of Brands, Social Media and Society
  • Effectively grow and engage your audience, Invest in the right marketing technology products, Future proof my strategy for next generation consumers
tuesday 2:40 PM 3:20 PM

Sponsored

Making the Leap from Listening to Insight: What AI Won’t Tell You

Hosted by Linkfluence

AI vs Humanity

Benjamin Duvall

Benjamin Duvall

Chief Evangelist, Linkfluence

Benjamin is Chief Evangelist Officer Asia at Linkfluence, the leading global social intelligence firm. He has 15 years of experience in global digital marketing based in China, Singapore, Hong Kong, Argentina, and the USA.

Since 2008, Benjamin has helped companies to understand the complex and fragmented global social media environment, with a focus on using technology for consumer insight, to build trusted brand stories, and drive conversion.

Benjamin has worked across verticals for major brands including Ford, Unilever, SAP, Danone, Airbnb, Pernod Ricard, and many others. He holds BAs in Chinese Studies and Political Science from Oberlin College, and an MBA from INSEAD.


Benjamin Duvall

Benjamin Duvall

Chief Evangelist, Linkfluence

Making the Leap from Listening to Insight: What AI Won’t Tell You

Hosted by Linkfluence

The social listening industry was pioneered by geeks, not marketers. As a result, many brands still use metrics invented by software companies rather than those that matter to brand and product owners. Often, the over-promise of artificial intelligence has entrenched these legacy metrics, making it challenging for brands take integrated social data in a straight-forward yet transformational way.

In this talk, we’ll discuss what’s new in social listening, the importance of combining AI with human expertise, how to align social insights with marketing intelligence fundamentals, and the importance of social intelligence for mapping your organization’s digital transformation agenda.

Attend this session and learn:

  • Outline of the social intelligence maturity model
  • How brands move from social data to consumer insight
  • Examples for equity tracking, trends, tribes, and influence
  • tuesday April 30, 2019
  • 2:40 PM - 3:20 PM
  • Sheraton New York Times Square Hotel
  • AI vs Humanity, Future of Brands, Social Content
  • Effectively grow and engage your audience, Use data to make better decisions
tuesday 3:30 PM 3:55 PM

Dancing with Robots: Why the Next 20 Years of Marketing Will Be The Most Impactful

Hosted by Huge

Future of Brands

Jason Musante

Jason Musante

Chief Creative Officer, Huge

As Chief Creative Officer, Jason oversees and leads unified creative across Huge’s network of offices and accounts. Before joining Huge, Jason led the creative department at Havas New York where, as Managing Director/Group ECD, he led the agency to their best year at Cannes and the Clios in 2016 and partnered with The United States Digital Service – President Obama’s digital startup dedicated to helping the government work more efficiently. Jason has also held senior leadership roles at BBDO, Saatchi & Saatchi and Anomaly.

In 2016, Jason was named “One of the Most Creative People in Advertising” by BUSINESS INSIDER, his work was added to the permanent collection at the Museum of Modern Art, ADWEEK’s “Creative 100” and CAMPAIGN’S “Best of the Year” lists. His work has been featured in Wired, The New York Times, Newsweek, CNN, BBC, Forbes, Fast Company, USA Today, The Boston Globe, The LA Times, The Washington Post, and National Public Radio. He’s spoken at the One Club, The Art Director’s Club of New York, Internet Week, Advertising Week and in 2015 was a main stage speaker at WebSummit in Dublin, Ireland.

Consistently recognized by industry award shows, Jason has won dozens of Cannes Lions and shortlists, One Show wins and shortlists, One Show Interactive wins, Clio wins and shortlist, New York Art Director’s Club wins, ANDY wins and shortlists, Webby Award win and numerous shortlists and Effies.


Jason Musante

Jason Musante

Chief Creative Officer, Huge

Dancing with Robots: Why the Next 20 Years of Marketing Will Be The Most Impactful

Hosted by Huge

The future of marketing is alive and well and over the next decade, marketing is positioned to be more impactful than ever. For the past 20 years, Huge has helped transform companies during this evolution and we’ll hear about how from Chief Creative Officer Jason Musante.

In this session, Musante will break down practical ways to make great, compelling work that doesn’t just work today, but will be future-proof for the next 20 years. He will discuss how in fact, tech, data, and robots are going to save our asses.

Attend this session and learn:

  • The evolution of marketing in the past 20 years and what we can expect in the future
  • How to make future-proof content
  • How agencies can use future tech, data, and AI
  • tuesday April 30, 2019
  • 3:30 PM - 3:55 PM
  • Sheraton New York Times Square Hotel
  • Future Tech, Future of Brands, What is Next for Agencies
  • Effectively grow and engage your audience, Invest in the right marketing technology products, Future proof my strategy for next generation consumers
tuesday 3:30 PM 3:55 PM

How the Mobile Phone Collapsed the Marketing Funnel

Hosted by MikMak

Driving Conversions

Rachel Tipograph

Rachel Tipograph

Founder & CEO, MikMak

Rachel Tipograph considered herself amongst the digerati since the moment she became an eBay power user at 13. Forbes listed Rachel as one of its “30 under 30 Who Are Changing The World”, Marie Claire named her one of “The 50 Most Influential Women in America,” Fast Company named her one of “The Most Creative People in Business”, AdAge named her one of “The Most Creative People of The Year,” AdWeek named her one of “The Young Influentials Shaping Business and Culture,” Entrepreneur named her one of the “50 Most Daring Entrepreneurs,” Business Insider named her one of “New York Tech’s Coolest People”, Refinery29 named her one of its “Rising Female Tech Stars,” The Wrap named her one of “The 11 Change Agents Disrupting Hollywood,” and LinkedIn named her one of its “Next Wave: Top Professionals 35 & Under.” After being the Global Director of Digital and Social Media at Gap where she oversaw strategy, implementation and measurement, Rachel traveled the world for 100 days and then founded MikMak, the eCommerce platform for social video and beyond.


Rachel Tipograph

Rachel Tipograph

Founder & CEO, MikMak

How the Mobile Phone Collapsed the Marketing Funnel

Hosted by MikMak

MikMak’s founder and CEO Rachel Tipograph will take you through the playbook of how brands hack their growth in a world where the mobile feed has inverted the shopper’s journey.

In this session, you will learn the core tricks every Direct to Consumer (DTC) brand uses to go to market today and how she has helped legacy consumer brands adopt these same principles.

Attend this session and learn:

  • How to approach performance marketing when your eCommerce approach is not DTC
  • How to optimize your media for eComm conversion
  • How to produce creative that drives eComm conversion
  • tuesday April 30, 2019
  • 3:30 PM - 3:55 PM
  • Sheraton New York Times Square Hotel
  • Future of Brands, Driving Conversions, Future of Platforms
  • Invest in the right marketing technology products, Understand which content formats are right for my campaign
tuesday 3:30 PM 4:10 PM

Digital Storytelling Footprints: Substance vs Fluff

Hosted by Leo Burnett

Future of Brands

Karuna Rawal

Karuna Rawal

President, Groupe Client Lead, Leo Burnett

Karuna Rawal is President, Groupe Client Lead for the Leo Burnett Group. In this role, she leads the omnichannel agency teams for a portfolio of key Publicis Groupe clients. Prior, she was President, Arc U.S. and Chief Strategy Officer for Arc Worldwide, Leo Burnett’s activation agency where she repositioned the agency and led the agency to significant new client wins. Karuna brings over 25 years of experience in brand management and shopper marketing across the CPG, retail and healthcare industries. Her expertise, shopper insight and innovative “Shopper Back” work have been instrumental in her work with clients such as P&G, Walmart, Coca Cola, MillerCoors and Alcon. Karuna is recognized as a leader in the shopper space and is a frequent speaker at conferences, client-side think tanks, and industry events. She’s been recognized in “Who’s Who in Shopper Marketing” in 2012-2017 and as a Woman of Excellence in Shopper Marketing for 2016 as well as a distinguished faculty of the Path to Purchase Institute.

Recently, Karuna was the lead strategist on the wildly successful P&G Always #LikeAGirl campaign which won 14 Lions at Cannes Festival 2015, including the coveted Titanium Lion, an inaugural Glass Lion for promoting gender equality and an Emmy for Outstanding Television Commercial as well as over 40 additional marquee industry awards.

Previously Karuna spent over a decade in brand management and customer marketing at P&G. Her last role was Marketing Director, Customer Marketing where she led P&G’s pioneering efforts in shopper marketing with key retailers in the Drug Channel.

Karuna resides in Chicago with her husband and three children. She is a member of the Executives Club and the Economic Club of Chicago as well as a mentor for She Runs It and a volunteer with Taproot Foundation and the American India Foundation.

Raquelle Zuzarte

Raquelle Zuzarte

Founder, EquityProjectForAll

Raquelle M. Zuzarte is a global citizen and passionate storyteller, having lived in the Middle East, Europe, India, Australia and the US. She has led global marketing campaigns for Fortune 100 brands across the CPG and Media & Entertainment industries, including Procter & Gamble, Johnson & Johnson, Accenture, Time Warner Cable and CBS Corporation. She is passionate about fusing content and technology together to drive sustainable change for a better world. As Founder of EQUITY Project For All, she is focused on achieving gender equity around the world through integrity leadership, emotive storytelling and empathy-inspired creativity. She has been recognized with multiple awards including the Ad Age Business Advertising Award and leadership awards from Johnson & Johnson, Procter & Gamble, McKinsey & Co and KPMG.

Raquelle speaks Spanish and Portuguese. She has spoken at global venues including SXSW, Sydney Opera House and the Davos Congress Center. Raquelle earned her Bachelor of Economics from the University of Sydney and MBA from the Australian Graduate School of Management UNSW and Kellogg Business School.

Jay Sethi

Jay Sethi

Vice President, Smirnoff & Nurture Brands Portfolio, Diageo

Jay Sethi was appointed Vice President, Brand Marketing for Smirnoff and Emerging Brands in 2016. In his role, Jay manages the North America Marketing and business team for the World’s #1 Vodka and Diageo’s largest brand. Additional portfolio brands include Naked Turtle Rum, Gordon’s Gin and Vodka, and Rumpleminze. Jay has a strong passion for inclusion and diversity. He was instrumental in creating the “Love Wins” campaign for the Smirnoff brand in partnership with the Human Rights Campaign (HRC) celebrating love and acceptance.

Jay came to Diageo from Procter & Gamble as the Director of North America COVERGIRL, returning the brand to growth through new and exciting partnerships, including the NFL and The Hunger Games movie franchise. He previously led the portfolio strategy across P&G’s beauty brands, re-launched the company’s iconic Ivory brand, delivered significant growth on the Olay anti-aging business, and developed the company’s health and beauty strategy for its Walmart stores division.

Jay is known as an innovative marketer with expertise in transforming big brands through advanced digital, retail, media and entertainment marketing. He has received numerous awards, including a “40 under 40” Marketing Leadership Award from Advertising Age, a “Rising Star” National Marketing Award from the Association of National Advertisers (ANA), Clio awards for “Best Integrated Campaigns” on COVERGIRL, numerous Effie awards including recognition for Smirnoff’s digital “Drinks Engine,” just to name a few.

Jay graduated from The University of Chicago and previously worked in the world of Chicago politics with roles in the U.S. Senate and top political campaigns. Jay is fluent in Spanish and is proudly multicultural as a Mexican and Indian American.

Edlynne Laryea

Edlynne Laryea

Director, Global Neutrogena Digital Transformation and Sustainability, Johnson & Johnson

Edlynne Laryea is a passionate advocate of new technology and women in business, who spends her time helping organizations re-think their approach to traditional marketing by using emerging technology. Having worked on both the agency and client side, she has a unique perspective about how partners should work together. Most recently she led the global partnerships for Johnson and Johnson.

Edlynne has had the privilege to work on iconic brand campaigns and has survived the start-up life. She is currently leading global advertising for Neutrogena. When she’s not attempting to get Alexa to clean her apartment, this proud Canadian is usually over-ordering at a new restaurant as she attempts to eat her way through New York’s best restaurants.


Karuna Rawal

Karuna Rawal

President, Groupe Client Lead, Leo Burnett

Raquelle Zuzarte

Raquelle Zuzarte

Founder, EquityProjectForAll

Jay Sethi

Jay Sethi

Vice President, Smirnoff & Nurture Brands Portfolio, Diageo

Edlynne Laryea

Edlynne Laryea

Director, Global Neutrogena Digital Transformation and Sustainability, Johnson & Johnson

Digital Storytelling Footprints: Substance vs Fluff

Hosted by Leo Burnett

Given the explosion of digital platforms, brands have to carefully navigate their journey across the ecosystem of video, AR, VR, social media and in-store experiences. Not only is the sequencing and timing of the messages critical, but its consistency with the brand’s purpose across digital and IRL platforms is vital for authenticity. Hear from the world’s leading brands who are winning the hearts and minds of consumers with stories that penetrate and reverberate long after the campaign is done.

Attend this session and learn:

  • How to strategically craft your social media content based on platform, audience and campaign objective
  • How leading global brands create a social media voice that drives stellar results
  • How brand purpose can be authentically woven into your social media master plan, ensuring deeper connection with audiences
  • How social media can be amplified by VR, AR and AI to drive greater engagement
  • tuesday April 30, 2019
  • 3:30 PM - 4:10 PM
  • Sheraton New York Times Square Hotel
  • Future of Brands, Evolution of Storytelling
  • Effectively grow and engage your audience, Future proof my strategy for next generation consumers, Rise above the noise through better storytelling
tuesday 4:20 PM 5:20 PM

WORKSHOP: How to Tell Stories in a Multi and Omni Channel World

Hosted by IBM Watson Marketing

Evolution of Storytelling

Jon Chang

Jon Chang

Global Product Marketer, IBM Watson

Jon is a 2019 Forbes 30 Under 30 list maker, an expert digital, growth, and product marketer, and a recognized global educator and keynote speaker. He’s currently an IBM Watson product marketer and New York University Adjunct Faculty of Social Media and Web Analytics. Jon further demonstrates his passion for marketing by teaching at General Assembly, while also advising the education non profit Exploration Summer Programs. Previously at Kickstarter, Stack Overflow, and MakerBot.


Jon Chang

Jon Chang

Global Product Marketer, IBM Watson

WORKSHOP: How to Tell Stories in a Multi and Omni Channel World

Hosted by IBM Watson Marketing

The art of storytelling has changed and it continues to evolve. We no longer live in a broadcast era where marketers can simply shout value propositions in single session posts and advertisements. Instead, compelling narratives are developed over time, touchpoints and channels to incrementally fuse your brand purpose into your audience’s ethos.

In this session, IBM Watson’s Jon Chang will help you combine your social media strategy with email, search, and even offline marketing campaigns.

Attend this workshop and learn:

  • Understand the relationship between email and social
  • Understand the relationship between search and social
  • Understand the relationship between offline marketing and social
  • tuesday April 30, 2019
  • 4:20 PM - 5:20 PM
  • Sheraton New York Times Square Hotel
  • Social Content, Evolution of Storytelling
  • Effectively grow and engage your audience, Understand which content formats are right for my campaign, Rise above the noise through better storytelling
tuesday 4:25 PM 4:50 PM

The Evolution of Consumer Driven Storytelling

Hosted by Postmates

Evolution of Storytelling

Eric Edge

Eric Edge

SVP, Brand & Communications, Postmates

Eric is the SVP of Brand and Communications at Postmates — the on-demand “anything” network that helps people unlock the best of their cities and lives. Before Postmates, Eric helped drive growth at Pinterest as the head of global marketing communications. No stranger to tech, he was an early member of the Instagram business team and was the first head of marketing for Facebook in Europe, the Middle East and Africa. He got his start with creative agencies, serving as global chief communications officer of Havas Worldwide and VP of global communications at FCB.


Eric Edge

Eric Edge

SVP, Brand & Communications, Postmates

The Evolution of Consumer Driven Storytelling

Hosted by Postmates

In a world where having a direct relationship with your customer is table stakes, understanding how to evolve the way you build your brand and tell your story is a must. Brands that are successful have learned how to develop storylines that are consumer-led, data-driven and rooted in meaningful consumer truths.

Eric Edge, SVP, Brand & Communications of Postmates will discuss in a fireside conversation how successful brands are paving the way for this best-in-class storytelling technique, and will provide actionable takeaways on how the audience can adapt to have a challenger-brand mindset and drive results.

Attend this session and learn:

  • How to build your brand around consumer-driven stories
  • How to adopt a challenger-brand mindset
  • How to drive results through storytelling
  • tuesday April 30, 2019
  • 4:25 PM - 4:50 PM
  • Sheraton New York Times Square Hotel
  • Data Decision Making, Future of Brands, Evolution of Storytelling
  • Effectively grow and engage your audience, Use data to make better decisions, Rise above the noise through better storytelling
tuesday 4:25 PM 4:50 PM

Ten Trends to Watch in Social Media: From J. Walter Thompson Intelligence’s Future 100

Hosted by J. Walter Thompson Intelligence

Future of Publishing

Lucie Greene

Lucie Greene

Worldwide Director, The Innovation Group, J. Walter Thompson

Lucie Greene is global director of J. Walter Thompson’s futures think tank and consultancy.

She leads JWT’s ongoing research into emerging global consumer behaviors, cultural changes, and sector innovation, steering all content for its widely followed insights platform JWTIntelligence.com. She steers thought leadership globally, working with The Innovation Group’s units in APAC, Europe and the Middle East. She also consults with J. Walter Thompson’s Fortune 500 clients on strategy.

The Innovation Group’s research has an international following and is frequently cited in publications including the New York Times, Bloomberg Businessweek, USA Today and The Times. Lucie is a contributor to Campaign, the Guardian, the New York Daily News and the Financial Times. She has spoken at conferences including SXSW, Web Summit, and The Next Web, as well as appearing on the BBC, Fox News, and Bloomberg TV.

Lucie’s debut book Silicon States: The Power and Politics of Big Tech and What it Means for Our Future was released with Counterpoint in August 2018. Silicon States has been described as “an excoriating look at the new masters of our universe” and was recently named one of the best books of 2018. It was recently optioned by award-winning media company The Front.

Emily Safian-Demers

Emily Safian-Demers

Trends Analyst, The Innovation Group, J. Walter Thompson

Emily Safian-Demers is a Trends Analyst with the Innovation Group where she identifies cultural trends and tracks shifts in consumer behavior. Prior to joining JWT, Emily was the Senior Project Manager for the Ipsos Neuro & Behavioral Science Center, a global task force spearheading innovative consumer neuroscience research to understand consumer emotion and motivation. Her work has taken her around the world, collaborating with colleagues and clients from a wide variety of sectors to implement research using EEG, facial coding and biometrics. She has a BA in Brain & Cognitive Science and French from the University of Rochester.


Lucie Greene

Lucie Greene

Worldwide Director, The Innovation Group, J. Walter Thompson

Emily Safian-Demers

Emily Safian-Demers

Trends Analyst, The Innovation Group, J. Walter Thompson

Ten Trends to Watch in Social Media: From J. Walter Thompson Intelligence’s Future 100

Hosted by J. Walter Thompson Intelligence

J. Walter Thompson Intelligence unveils the latest and greatest trends in consumer behavior, culture, commerce, making an impact on social media, taken from the company’s annual forecast and trend bible, The Future 100. Social media has become a mirror and key medium in propelling consumer and cultural change. Join us to explore emerging trends: Virtual Influencers, Peak Instagram, Grotesque Beauty, Influencer Economies among other rising trends, unpacking what they mean to marketers.

Attend this session and learn:

  • How influencer culture is evolving
  • New Gen Z behaviors
  • Emerging and advanced interplays between social media and commerce
  • tuesday April 30, 2019
  • 4:25 PM - 4:50 PM
  • Sheraton New York Times Square Hotel
  • The Influencer Equation, Future of Brands, Social Content
  • Use data to make better decisions, Invest in the right marketing technology products, Future proof my strategy for next generation consumers
tuesday 4:25 PM 4:50 PM

How Small Businesses Can Cut Through the Clutter with Mobile Messaging

Hosted by TapOnIt

Future of Platforms

Bonin Bough

Bonin Bough

Marketing Guru, Investor & Author, Bonin Ventures

Bonin Bough is one of the foremost-awarded marketing executives in his field, the host of The Cleveland Hustles, and the author of Txt Me (646) 759-1837. Throughout his illustrious career as one of the youngest C-suite executives in a Fortune 50 company, Bonin has spearheaded some of the industry’s largest global marketing campaigns across digital, mobile, television, print, and experiential, including the premier of the first ever 3D printed food product, the customizable, real-time 3D printed Oreo at SXSW.

As the Chief Media & eCommerce Officer at Mondelēz International (formerly Kraft Foods), he created some of the first marketing programs across Facebook, Twitter, YouTube, Paramount Films, ABC, NBC, Fox, to name a few, and took precedence in fostering partnerships with startups including Instagram, Foursquare, and Buzzfeed. Prior to Mondelēz International, Bonin led digital marketing globally for PepsiCo, Weber Shandwick and Ruder Finn Interactive.

Katie Wilson

Katie Wilson

Founder & CEO, TapOnIt

Digital advertising veteran Katie Wilson co-founded TapOnIt with her sister Sara Castillo in their home state of Iowa to help bring customers to small businesses while providing them with an easy way to save money. Katie’s background in advertising and passion to serve small businesses inspired her to create TapOnIt to support local communities through simple, visual text messages.

Prior to starting the company, Katie was the Digital Advertising Director for a media company, The Quad-City Times where she built a $2 million per year revenue generating 1/2 priced deals program similar to Groupon. As the digital landscape evolved, Katie realized how important it was to preserve small-business culture in cities across America, especially as large e-commerce platforms continue to grow taking potential funds out of local communities.

Katie was named one of Editor & Publisher’s 25 Under 35 People to Watch and her digital program was named one of the top ten in the country that same year by the same publication. She has spoken at Advertising Week, DMA &Then, and other leading conferences to share her expertise on the future of mobile marketing and messaging.


Bonin Bough

Bonin Bough

Marketing Guru, Investor & Author, Bonin Ventures

Katie Wilson

Katie Wilson

Founder & CEO, TapOnIt

How Small Businesses Can Cut Through the Clutter with Mobile Messaging

Hosted by TapOnIt

Today’s consumers are bombarded by brand marketing through emails, social media campaigns, banner ads, videos, and more. They have become desensitized through all these channels as most are perceived as spam, making it especially difficult for small businesses to cut through the noise without a big marketing budget.

While social media should definitely be part of a SMB’s marketing strategy, mobile messaging is often an overlooked channel for business owners to reach customers, especially customers in their own backyard. 90% of smartphone owners open a text message within 3 minutes of receiving it, so why aren’t more brands leveraging this untapped channel?

Katie Wilson and Bonin Bough will discuss how mobile messaging, in combination with social media marketing, is a key component for small businesses to build awareness and create lasting relationships with customers in their community.

  • tuesday April 30, 2019
  • 4:25 PM - 4:50 PM
  • Sheraton New York Times Square Hotel
  • Driving Conversions, Future of Platforms
  • Effectively grow and engage your audience, Invest in the right marketing technology products
tuesday 5:00 PM 5:40 PM

How BuzzFeed’s Creators Program is Innovating the Influencer Model

Hosted by BuzzFeed

The Influencer Equation

Essence Gant

Essence Gant

Senior Beauty Editor, BuzzFeed

As Senior Beauty Editor at BuzzFeed, Essence Gant creates beauty content for underrepresented audiences and is especially passionate about amplifying the voices of women of color. Prior to joining BuzzFeed, Essence was an Online Content Producer for Black Enterprise Magazine and contributor for various online fashion and beauty publications.

Erin Phraner

Erin Phraner

Supervising Video Producer, BuzzFeed

Erin Phraner is a Supervising Video Producer at BuzzFeed, where she manages teams dedicated to the creation of highly shareable editorial and branded lifestyle content across platforms covering food, home, entertainment, health and family. Before BuzzFeed, Erin was Senior Video Producer at Good Housekeeping and Assistant Food Editor at Food Network Magazine.

Augusta Falleta

Augusta Falleta

Supervising Producer, BuzzFeed

Augusta Falletta is a Supervising Producer at BuzzFeed, where she leads teams across editorial production, affiliate marketing programs, and branded content activations to create top-performing cross-platform content. Augusta has been at BuzzFeed for over four years, and previously was Associate Beauty Editor at Style Caster and a Senior Resident Assistant at FIT.


Essence Gant

Essence Gant

Senior Beauty Editor, BuzzFeed

Erin Phraner

Erin Phraner

Supervising Video Producer, BuzzFeed

Augusta Falleta

Augusta Falleta

Supervising Producer, BuzzFeed

How BuzzFeed’s Creators Program is Innovating the Influencer Model

Hosted by BuzzFeed

As the impact and number of influencers grow, today’s brands need a new way to collaborate with brand representatives who can effectively tell their story.

A new influencer model has been pioneered at BuzzFeed with its Creators Program. In this panel, you’ll learn how that program amplifies and supports both homegrown and external talent who have highly engaged followings in niche areas, while organically extending the company’s reach.

Attend this session and learn:

  • Perspectives on the evolving relationship between content creators and audiences
  • Tips for curating personal content that naturally aligns with a brand
  • Key learnings from experimenting with cross-platform storytelling
  • tuesday April 30, 2019
  • 5:00 PM - 5:40 PM
  • Sheraton New York Times Square Hotel
  • The Influencer Equation, Social Content, Evolution of Storytelling
  • Work with influencers and influencer campaigns, Understand which content formats are right for my campaign, Rise above the noise through better storytelling
tuesday 5:00 PM 5:40 PM

Overcoming the Social Media Paradox: The Good, The Bad, and The Ugly

Hosted by AARP

Social Media and Society

Cindy Gallop

Cindy Gallop

Founder & CEO, MakeLoveNotPorn

Cindy moved to New York from London in 1998 to start up the US office of ad agency, and Bartle Bogle Hegarty in 2003 was named Advertising Woman of the Year. She is the founder & CEO of www.ifwerantheworld.com, a radically simple web-meets-world platform designed to turn good intentions into action, one micro action at a time – currently 9 months old in beta. She is also the founder of www.makelovenotporn.com which launched at TED 2009. She consults for brands and clients who want to change the game in their particular sector.

Patrice Woods Wildgoose

Patrice Woods Wildgoose

Social Media Brand Strategist, AARP

 

Lydia Pang

Lydia Pang

Creative Director, Refinery29

Lydia Pang is a self-described “Art History Geek and Feminist, Frankenstein Creative.” Lydia currently serves as Creative Director at Refinery29, where she focuses on navigating marketing and disruptive content creation for a modern female audience. Prior to Refinery29, Lydia was Head of Visual Content at M&C Saatchi in London and later moved to NYC to join Anomaly as Brand Aesthetics Director. Her personal mission is to use visual communication as a tool for good, highlighting a brand’s responsibility to provoke thought, shift perceptions and behavior.


Cindy Gallop

Cindy Gallop

Founder & CEO, MakeLoveNotPorn

Patrice Woods Wildgoose

Patrice Woods Wildgoose

Social Media Brand Strategist, AARP

Lydia Pang

Lydia Pang

Creative Director, Refinery29

Overcoming the Social Media Paradox: The Good, The Bad, and The Ugly

Hosted by AARP

Social media can feel exclusionary in a society of “-isms.” Sexism, sizeism, and ageism– to name a few. Nevertheless, it can be the solution to help us examine, discuss, and overcome social division. This panel will deep dive into how individuals, media and national nonprofit organizations are working to counter those divisions and using social media to help us make meaningful connections and learn from one another.

This session will discuss panelists recent successes in leveraging social media to provoke social connection and action while impacting behavior.

Attend this session and learn:

  • How to use the power of social media for good (not evil) to connect with relevant communities, to have real conversations, and try to shift our mindsets
  • Ways that even the most established brands can incite provocative conversations
  • Proof that fresh takes from brands can break through the clutter, even when we’re all facing cause-related burnout
  • Adapting to shifts between platforms and the evolving social media climate to ensure that the voice you’re communicating will resonate and always be authentic
  • tuesday April 30, 2019
  • 5:00 PM - 5:40 PM
  • Sheraton New York Times Square Hotel
  • Social Media and Society, Evolution of Storytelling, Future of Platforms
  • Effectively grow and engage your audience, Future proof my strategy for next generation consumers, Rise above the noise through better storytelling
wednesday 9:15 AM 9:40 AM

What the World Needs Now: Activated Storytellers

Evolution of Storytelling

Ari Kuschnir

Ari Kuschnir

Founder, Managing Partner, m ss ng p eces

Ari Kuschnir is the Founder and a Managing Partner of m ss ng p eces, the award-winning new wave production and entertainment partner for content and immersive experiences that inspire culture.

Since 2005, Ari has been leading, advising and completing creative projects that resonate, seeking to shed light on people, projects, and ideas that matter to him, as well as the community he surrounds himself in. He consistently pushes the boundaries of what’s possible in storytelling, through radical, never-been-done-before projects in emerging and immersive content.

Ari has collaborated with some of the world’s leading artists, agencies, brands, and organizations. He has been featured on the Creativity 50 and sits on the board of advisors for the Future of Storytelling. He frequently speaks at conferences as an industry leader. For the past three years, m ss ng p eces has catapulted to the AdAge Production Company A-List.

He lives in Los Angeles with his wife Michelle and their daughter Luna.


Ari Kuschnir

Ari Kuschnir

Founder, Managing Partner, m ss ng p eces

What the World Needs Now: Activated Storytellers

The modern tale of individualism, control, power, and endless economic growth with finite resources is collapsing as we speak. What role are we playing in this story? How do we open ourselves to better stories as a culture? And what comes after the coveted Hero’s Journey that our culture is perpetually stuck in? Is there a new story after the hero conquers evil and comes home?

Ari Kuschnir, founder of the new wave production and entertainment company m ss ng p eces, is on a mission to empower storytellers, creatives & companies to open our hearts and minds to new narratives that positively impact ourselves while helping generate a flourishing world.

By combining Bio & Neurohacking techniques with systems thinking, mythology, filmmaking, and mindfulness he’s developing a unique way to weave these booming fields of creativity, technologies, and ideas into practical takeaways much needed at this critical point in our (his)story.

Attend this session and learn:

  • Ari’s favorite bio/neuro hacking tools to upgrade your story
  • How to create from a place that activates and empowers others
  • New and emerging storytelling modes like Solarpunk
  • Ways of unlocking Activated narratives in the culture
  • wednesday May 1, 2019
  • 9:15 AM - 9:40 AM
  • Sheraton New York Times Square Hotel
  • Future Tech, Social Media and Society, Evolution of Storytelling
  • Invest in the right marketing technology products, Future proof my strategy for next generation consumers, Rise above the noise through better storytelling
wednesday 9:50 AM 10:30 AM

Why We Don’t Care About Facebook and Never Did

Hosted by Dotdash

Future of Platforms

Neil Vogel

Neil Vogel

CEO, Dotdash

Neil Vogel joined Dotdash (then About.com) in April 2013, and has led the company’s transformation from a general information website to a vibrant collection of branded vertical properties. Today, Dotdash is among the largest and fastest-growing online publishers, and each of its brands is among the leaders in its category.

Prior to joining Dotdash, Neil was the Founder and CEO of Recognition Media, a creator and producer of award shows and media properties for digital, creative, and advertising communities including the Webby Awards, The Telly Awards, and Internet Week New York and Europe.

Before starting Recognition Media, Neil was Chief Corporate Development Officer at Alloy Media + Marketing, a digital content and marketing services company focused on the teen and youth market. Neil also serves as a venture partner at FirstMark Capital.


Neil Vogel

Neil Vogel

CEO, Dotdash

Why We Don’t Care About Facebook and Never Did

Hosted by Dotdash

Dotdash was recently named Digiday’s Publisher of the Year and just surpassed $100M in revenue, but when it comes to social media, the digital publisher doesn’t solely focus on the traffic it generates from social media networks like Facebook.

In this fireside conversation, Neil Vogel, CEO of Dotdash, will share how he and his team have been able to scale its digital publishing business in an era where being “social first” is considered the only path to success. For them, what matters most is making the best content, on the fastest-sites with the most respectful advertising.

Attend this session and learn:

  • Why not having an off-platform strategy for video helps them better serve their audience
  • Why it’s dangerous to chase shiny new objects
  • Why there is no place on the Internet for crappy or mediocre content
  • wednesday May 1, 2019
  • 9:50 AM - 10:30 AM
  • Sheraton New York Times Square Hotel
  • Future of Publishing, Social Content, Future of Platforms
  • Effectively grow and engage your audience, Understand which content formats are right for my campaign, Future proof my strategy for next generation consumers
wednesday 9:50 AM 10:30 AM

Social Impact Storytelling: Getting to "Go"

Hosted by Columbia University

Evolution of Storytelling

Marcia Stepanek

Marcia Stepanek

Media & Communications Lecturer, Columbia University

Marcia is a journalist and media professor specializing in social impact narratives and emerging media in Columbia University’s graduate Nonprofit Management Program. The author of the forthcoming book, Swarms: The Rise of the Digital Anti-Establishment, about the evolving influence of digital networks, Marcia is also the CEO and Executive Producer at Brand Stories Studios, a Manhattan media collaborative she founded to help civil sector organizations convey and scale their social impact. A frequent speaker at conferences and universities around the world, Marcia contributes to the Stanford Social Innovation Review and has been featured as a media and nonprofit expert in publications including The New York Times, WIRED, the Huffington Post, and on MSNBC.com and National Public Radio. Her journalism has won a variety of awards, including a George Polk Award and a National Press Club Award for Washington Correspondence; she was a finalist for a Pulitzer Prize and a World Technology Network award for media and journalism.

Henry Timms

Henry Timms

Founder of #givingtuesday and President and CEO, 92Y

Henry Timms is President and CEO of 92nd Street Y and the author of the NYTimes best-seller, New Power: How Power Works in Our Hyperconnected World and How to Make it Work for You. Under Henry’s leadership, 92Y is re-imagining the role of the traditional community center, using innovative programming and new technology both locally and globally. Henry oversees the organization’s 40+ businesses, including critically-acclaimed performing and visual arts programs; a world-renowned series of talks and readings; a huge range of family and wellness programming; professional development opportunities; and more.

In 2012, Henry founded #GivingTuesday, a global day of giving that was honored with a Cannes Lion at the International Festival of Creativity; the PRWeek Global Award for Nonprofit Campaign of the Year; and the inaugural UJA-Federation Riklis Prize in Agency Entrepreneurship. Henry also co-founded the annual Social Good Summit, which pioneered a new, inclusive summit model that opened up the critical discussions held during UN week to a much wider audience and led to concurrent gatherings around the world. As an extension of the Social Good Summit, Henry led the team that developed a MOOC (massive open online course) called “How to Change the World,” offered with Wesleyan University; 51,000 students participated in its first year.

Micah Sifry

Micah Sifry

Co-Founder & Executive Director, Civic Hall

Micah L. Sifry is a writer, editor and democracy activist. Since 2004, he has been the co-founder and editorial director of Personal Democracy Media. In addition to co-founding Civic Hall, he is also a senior adviser to the Sunlight Foundation and serves on the boards of Consumer Reports and the Public Laboratory for Open Technology and Science. He is the author or editor of eight books, most recently A Lever and a Place to Stand: How Civic Tech Can Move the World (Personal Democracy Media, 2015) and The Big Disconnect: Why the Internet Hasn’t Changed Politics (Yet) (OR Books, 2014), and in the spring of 2012 taught “The Politics of the Internet” at Harvard’s Kennedy School. He lives with his family in Hastings-on-Hudson, NY.

Samantha McCann

Samantha McCann

Vice President, Journalist Practice Change, Solutions Journalism Network

Samantha McCann is VP of Solutions Journalism’s change practice for journalists and leads workshops for progressive journalists across the country. She comes to SJN after working in environmental and fiscal policy research at Seattle University and holding editorial positions at several publications. She has published in The Journal of International Affairs, Scholastic, The Guardian, PRI, & others, and authored the text of an award-winning photography book, Columbia University in Pictures. She has researched and published on sentencing and drug policy, racial bias in crime reporting, and the impact of a criminal record on earnings upon reentry. She holds a M.P.A. from Columbia University’s School of International and Public Affairs and a B.A. in political science from Seattle University.


Marcia Stepanek

Marcia Stepanek

Media & Communications Lecturer, Columbia University

Henry Timms

Henry Timms

Founder of #givingtuesday and President and CEO, 92Y

Micah Sifry

Micah Sifry

Co-Founder & Executive Director, Civic Hall

Samantha McCann

Samantha McCann

Vice President, Journalist Practice Change, Solutions Journalism Network

Social Impact Storytelling: Getting to "Go"

Hosted by Columbia University

After a year of high-profile disclosures of fake news, algorithmic manipulation and increasing security and privacy concerns over Facebook and other common social media platforms, it is becoming harder for social innovators, free agents, social networks and mission-driven organizations to create authentic, compelling and “share-able” narratives across multiple channels that can evoke empathy, build trust, and inspire an audience to action.

We gather some of the top experts in social storytelling, journalism and civic tech to share their knowledge of what works, what misses and which top new platform, channel mix, and story/narrative tactics can help any change-minded organization challenged by today’s noisy information landscape zoom to the top of the “attention economy” — regardless of their size and social purpose.

Attend this session and learn:

  • How hyper-connectivity is evolving for storytelling and why it is reshaping the way cause-minded crowds create and share stories for social causes
  • The future of storytelling for cause organizing, plus best practices
  • New opportunities for cross-sector social impact storytelling partnerships and cross-platform organizing strategies to scale and sustain engagement
  • wednesday May 1, 2019
  • 9:50 AM - 10:30 AM
  • Sheraton New York Times Square Hotel
  • Social Media and Society, Evolution of Storytelling
  • Effectively grow and engage your audience, Understand which content formats are right for my campaign, Rise above the noise through better storytelling
wednesday 10:40 AM 11:05 AM

Sponsored

AI and Social Media: How We Are No Longer in Control

Hosted by Social Chain

AI vs Humanity

Steven Bartlett

Steven Bartlett

CEO, Social Chain Group

Botswana born and raised in the UK, Steven Bartlett is the 26-year-old CEO of Social Chain Group – a global, social-first marketing agency and production house. From a bedroom in Manchester, this university dropout built the group’s two flagship companies – Social Chain and Media Chain – when he was just 22 years old.

Steven is currently based in NY, leading a company of 200+ like-minded individuals who are quickly disrupting the ever-changing social sphere. Social Chain’s impressive client list includes the likes of Apple, Amazon, Coca-Cola, Superdry, New Balance and Nokia, with their presence now felt in Manchester, London, Berlin and New York. Since its onset, the digital publishing house ‘Media Chain’ now owns some of the largest media assets online – reaching over 10 billion people a month through a series of online brands.

An award-winning entrepreneur with accolades such as Great British Entrepreneur of the Year 2017 and Most Influential Agency Figure 2018, Steven also acts as a speaker, investor and content creator, hosting top charting podcast, ‘The Diary of a CEO’. Steven is the voice of a generation, inspiring people daily with his disruptive methods, unconventional business model and unique company culture.


Steven Bartlett

Steven Bartlett

CEO, Social Chain Group

AI and Social Media: How We Are No Longer in Control

Hosted by Social Chain

Artificial Intelligence is bridging the gap between science and execution and there are more ways than ever to integrate AI into marketing and social media campaigns. But what happens when we are no longer in control? Whether you like it or not, AI is coming for your job.

During this session, Steven Bartlett, CEO of Social Chain Group, will discuss how you can avoid this threat and maneuver its power to your advantage.

Attend this session and learn:

  • How to optimize the production of content to incorporate the consistent, pioneering changes within the digital world
  • How to use AI to understand competitors’ movements, personalize campaigns and generate the best digital influencer campaigns in the industry
  • wednesday May 1, 2019
  • 10:40 AM - 11:05 AM
  • Sheraton New York Times Square Hotel
  • Future Tech, The Influencer Equation, AI vs Humanity
  • Work with influencers and influencer campaigns, Invest in the right marketing technology products, Understand which content formats are right for my campaign
wednesday 10:40 AM 11:05 AM

Sponsored

Why Are You Failing at Influencer Marketing? How to Break Through Structural Barriers

Hosted by The Outloud Group

The Influencer Equation

Joel Beckett

Joel Beckett

Founder & CEO, The Outloud Group

Joel Beckett is the founder and CEO of The Outloud Group, a Detroit-based Influencer Marketing Agency. Prior to launching the company in 2007, Joel worked in the Detroit Public Schools as an English teacher. His zeal for personal betterment, education, and access to knowledge prompted him to found The Outloud Group – originally producing quality content around philosophy, politics, and economics. While he was early in the podcast space, he found an enormous opportunity working with brands to meaningfully engage influencers to advocate for their brand. He loves helping brands craft stories and connecting them with influencers who can tell those stories compellingly and authentically.

Bradley Hoos

Bradley Hoos

Chief Growth Officer, The Outloud Group

Bradley is the Chief Growth Officer at The Outloud Group, an influencer marketing agency that helps brands tell their stories through influencers. A proven marketing innovator, Bradley is responsible for setting company strategy, building client relationships, and making new business models come to life. Bradley has led partnerships between Outloud and many brands including 23andMe, Grubhub SimpliSafe, Wix, and TripAdvisor. Previously, Bradley founded Grand Circus, a Google For Entrepreneurs Tech Hub and coding bootcamp in Detroit. Bradley holds an MBA from The University of Chicago Booth School of Business and a BS and MS in Engineering from Michigan State University and the University of Iowa, respectively.


Joel Beckett

Joel Beckett

Founder & CEO, The Outloud Group

Bradley Hoos

Bradley Hoos

Chief Growth Officer, The Outloud Group

Why Are You Failing at Influencer Marketing? How to Break Through Structural Barriers

Hosted by The Outloud Group

Influencer marketing will become a $6.5 billion dollar industry by the end of 2019. Marketers are more than aware of its value and why it’s such an effective channel.

What many marketers struggle with, however, is combating the structural barriers within their organization that are often the difference between the success and failure of their influencer marketing initiatives.

The Outloud Group, a full-service influencer marketing agency, works with brands including GrubHub, Wix, SimpliSafe, and 23andMe to tell their brand story at scale and drive sales in today’s competitive landscape.

The audience will leave this talk with a clear understanding of how to make structural changes that will lead to a more successful and efficient influencer program.

Attend this session and learn:

  • How to create a single set of influencer metrics for your branding and acquisition teams
  • How to strike a balance between the creative and media buying teams
  • How to effectively tell your brand’s story to strategically “win” the battle for content control that takes place between marketing, creators, and legal & regulatory
  • wednesday May 1, 2019
  • 10:40 AM - 11:05 AM
  • Sheraton New York Times Square Hotel
  • The Influencer Equation, Future of Brands, Evolution of Storytelling
  • Effectively grow and engage your audience, Work with influencers and influencer campaigns, Understand which content formats are right for my campaign
wednesday 11:35 AM 12:15 PM

Sponsored

How to Manage the Mystery of Influencer Marketing

Hosted by Julius

The Influencer Equation

Anton Capria

Anton Capria

Director of Business Development, Julius

Anton Capria is a digital marketing specialist with years of experience helping brands and agencies to achieve their marketing goals. His experience spans from professional soccer to influencer marketing, serving in positions at Relevent Sports where Anton worked with Real Madrid in the US market, to his current position as Director of Business Development at Julius, the Influencer Marketing SaaS company. Julius supports a global client roster of leading ad agencies and brands by helping them discover and connect with influencers, and manage their campaigns.


Anton Capria

Anton Capria

Director of Business Development, Julius

How to Manage the Mystery of Influencer Marketing

Hosted by Julius

In less than a decade, influencer marketing has rapidly evolved into a multi-billion dollar industry. Every year, more brands, agencies and influencers join the party, but what do we know about the influencers? Do they really prefer Instagram to Facebook, and what made them consider themselves an influencer in the first place? Do they work full-time or consider being an influencer a side hustle? Would they buy followers, and how ‘legit’ do they think their fellow influencers are? And how often do they have problems with payments, creative direction or performance measurement?

In this session, Julius’ Anton Capria looks into all these questions and asks how marketers can make the process more manageable for everyone involved.

Attend this session and learn:

  • All about the influencers that make influencer marketing work
  • Insights about what’s changed in influencer marketing from 2018 to 2019
  • Influencer marketing best practices for marketers
  • wednesday May 1, 2019
  • 11:35 AM - 12:15 PM
  • Sheraton New York Times Square Hotel
  • The Influencer Equation, Social Media and Society, Social Content
  • Work with influencers and influencer campaigns, Invest in the right marketing technology products, Understand which content formats are right for my campaign
wednesday 11:35 AM 12:15 PM

Navigating Media’s New World Order: How Data Can Enhance Your Storytelling

Hosted by Comscore

Data Decision Making

Sarah Hofstetter

Sarah Hofstetter

President, Comscore

Sarah is a decorated industry veteran with a proven track record of helping marketers transform their businesses to thrive amid rapid media disruption.

Before joining Comscore as President, Sarah spent 13 years at 360i leading the agency’s adaptability, helping marketers capitalize on industry changes, building best in class practices across creative, media and digital. Under her stewardship, 360i was recognized by Ad Age as one of the top advertising agencies for eight consecutive years.

Sarah was named to the 2014 AAF Hall of Achievement and the 4A’s list of 100 People Who Make Advertising Great. She has been recognized by Ad Age’s “40 Under 40,” the Adweek 50, Adweek Power 100 and has been inducted into the Word of Mouth Marketing Hall of Fame. She has also taken the stage at Cannes Lions Creativity Festival and Fortune Most Powerful Women Next Gen Summit, among others.

In Nov. 2018, Sarah was elected to the Board of Directors for Campbell Soup Company (NYSE: CPB).

Julie Fleischer

Julie Fleischer

SVP, Head of Customer Intelligence, WW

Julie Fleischer leads Customer Intelligence for WW, a global wellness company and the world’s leading commercial weight-management program. At WW, Customer Intelligence supports the company’s millions of members in their wellness journey and enables WW to touch and impact more people around the world. As a pioneer of data-driven marketing with more than 20 years of experience, Ms. Fleischer has been a driving force for change and innovation in the industry, pushing the limits of data and analytics to grow businesses and serve consumers with integrity, ethics, and sustainability.

Ms. Fleischer is a sought-after brand advocate and a well-respected media, advertising and marketing thought leader. She is a passionate advocate for the power of data and its ability to provide clarity in marketing decision-making. Her deep expertise in brand, agency and marketing technology give her unique insight into the real challenges and opportunities for new ways of marketing in the connected age.

Prior to joining WW, Ms. Fleischer led marketing at Neustar, a leading identity resolution technology provider. She previously served as Senior Director of Data, Content and Media at Kraft Foods Group. In this role, she revamped Kraft Foods’ CRM organization, content marketing strategy and programmatic media, implementing an enterprise-wide focus on generating first-party data streams to accentuate Kraft’s customer journey.

Ms. Fleischer was named Content Marketing Institute’s Content Marketer of the Year in 2013, acknowledging her role in defining the critical interrelationships between content, data and technology.

She is a proud Board Member of She Runs It, a nonprofit that strives to pave the way for women to lead at every level of marketing and media.

Jennifer Mennes

Jennifer Mennes

North America Media Director, Mondelēz International

Jennifer Mennes is the Director of Media for North America at Mondelez International. She leads media and digital strategy, along with the newly formed digital accelerator for the Mondelez portfolio of brands in the region. Jennifer’s extensive media, digital and content background included roles within TD Bank and Post Foods where she established centers of excellence for the organizations. Prior to shifting to the “client side”, Jennifer was SVP Group Account Director at Havas Media managing major CPG businesses for the agency. Jennifer holds a Bachelor’s of Science in Business Administration degree from American University. She currently lives in Glen Rock, New Jersey with her husband John and two daughters, Kaitlyn and Sofia.


Sarah Hofstetter

Sarah Hofstetter

President, Comscore

Julie Fleischer

Julie Fleischer

SVP, Head of Customer Intelligence, WW

Jennifer Mennes

Jennifer Mennes

North America Media Director, Mondelēz International

Navigating Media’s New World Order: How Data Can Enhance Your Storytelling

Hosted by Comscore

There’s no doubt that the media landscape is changing. Content is now proliferating across platforms, walled gardens are holding strong, and data is more pervasive than ever before – with both first and third-party data readily available. In this increasingly complex and fragmented world, how can business leaders make sure they don’t have any blind spots? And how can data empower marketers and media players alike to more effectively capture the hearts and minds of audiences?

In this engaging panel led by Comscore’s President Sarah Hofstetter, we will explore how data can help you tell impactful stories, better connect with consumers, as well as adapt to today’s and tomorrow’s challenges.

Attend this session and learn:

  • How to use data for more effective storytelling
  • How to effectively connect first and third party data to avoid blind spots
  • How to better reach and impact your consumers
  • wednesday May 1, 2019
  • 11:35 AM - 12:15 PM
  • Sheraton New York Times Square Hotel
  • Data Decision Making, Social Content, Evolution of Storytelling
  • Use data to make better decisions, Future proof my strategy for next generation consumers, Rise above the noise through better storytelling
wednesday 11:35 AM 12:15 PM

Sponsored

What Brands Can Learn From Reality TV

Hosted by DEFINITION 6

Future of Brands

Jasmine Ginyard

Jasmine Ginyard

Content & Social Strategist, DEFINITION 6

Jasmine Ginyard is a Content Producer who creates engaging, relevant content for DEFINITION 6 clients, including WEtv and Ashton Woods.

Jasmine graduated from Georgia State University with a degree in Journalism and has an entertainment background. Her career began at Floyd County Productions as Production Assistant for the Emmy award-winning TV series Archer, where she was later promoted to Production Manager. She then took on the roles of Associate Editor of FanBolt.com, an entertainment news site, and Social Media Manager of Excite Creative Studios, a boutique marketing and graphic design agency.

Allison Turner

Allison Turner

Strategist, DEFINITION 6

Allison Turner is a Strategist at DEFINITION 6 based in the Atlanta office. Dedicated to connecting brands with their audiences, her role focuses on ensuring that clients are speaking to their followers in meaningful ways. With a heavy focus on research, she works on every part of the social experience – from finding an initial audience for a client to analyzing and interpreting the way content is performing. Allison has worked on various brands including Ashton Woods Homes, Starlight Homes, and WeTV.


Jasmine Ginyard

Jasmine Ginyard

Content & Social Strategist, DEFINITION 6

Allison Turner

Allison Turner

Strategist, DEFINITION 6

What Brands Can Learn From Reality TV

Hosted by DEFINITION 6

Reality TV has cracked the formula to grab an audience and shift their mindset to “Nope, my show is on.” — and brands should take note. In this session, you’ll learn how reality TV marketers walk the fine line of publicizing and popularizing programs while maintaining the authenticity of those real people (with real lives, loves and challenges) on air. It’s at that intersection of entertainment and social media where traditional marketers can find real leverage. Join us to learn where those skills overlap, how to weave your consumers into the narrative of your brand, and what it takes to capitalize on the remarkable finesse of reality TV promotion. Spoiler alert: the good stuff starts when we stop thinking of consumers as just another target audience.

Attend this session and learn:

  • How to go from marketing “push” to “pull” to better connect with your audience
  • Anecdotes and case studies about reacting to both the audience and the subjects (cast members) of social content to gain more views
  • How to incorporate your consumers into the narrative of your brand
  • wednesday May 1, 2019
  • 11:35 AM - 12:15 PM
  • Sheraton New York Times Square Hotel
  • Future of Brands, Social Content
  • Effectively grow and engage your audience, Understand which content formats are right for my campaign
wednesday 12:25 PM 12:50 PM

The Art of Storytelling: The Currency of Culture

Hosted by Doner

Social Media and Society

Marcus Collins

Marcus Collins

Chief Consumer Connections Officer, Doner Advertising

Marcus Collins is a culturally curious thinker with an academic insight into the cognitive drivers that impact consumer behavior. He serves as the Chief Consumer Connections Officer at Doner Advertising, a full-serve advertising agency, and is a recipient of Advertising Age’s 40 Under 40 (2016) and Crain’s Business Detroit’s 40 Under 40 (2016). Previously, he led the Social Engagement practice across Steve Stoute’s New York advertising agency, Translation. There, Marcus leveraged the psychological motivators that drive what we do, say, and share in an effort to create contagious marketing programs that extend across both the online and offline world of ‘social’. His strategies and creative contributions have led to the success of Budweiser’s “Made In America” music festival, the launch of Bud Light Platinum, the launch of the Brooklyn Nets (Hello Brooklyn!), and State Farm’s “Cliff Paul” campaign – to name a few.

Prior to joining Translation, Marcus led iTunes + Nike sport music initiatives at Apple (iTunes Partner Marketing) and ran digital strategy for Beyoncé.

Marcus is an extremely passionate educator. He teaches at the Ross School of Business, University of Michigan, as a Teaching Excellence Award Winning and Golden Apple Award nominated professor of marketing. He teaches around the globe and speaks across stages far and wide, from Cannes Lions International Festival for Creativity to C2 Montreal, SXSW, Social Media Week, Hyper Island, TEDx, and Talks at Google.

Marcus is pursuing his doctorate at Temple University and holds an MBA with an emphasis on Strategic Brand Marketing from the University of Michigan, where he also earned his undergraduate degree in Material Science Engineering. He is a proud Detroit native, a devoted husband, and loving father.


Marcus Collins

Marcus Collins

Chief Consumer Connections Officer, Doner Advertising

The Art of Storytelling: The Currency of Culture

Hosted by Doner

There are few words more powerful in the English language than “once upon a time.” Why? Because human beings are indefensible to the power of stories. It’s not the seductive nature of prose alone that wields these effects but the utility of storytelling that facilitates information exchange and behavioral norming.

This, of course, creates an invaluable vehicle for marketers to deliver branded messages. However, not all stories are created equal. For every successful branded story told, there is a long list of failures. How then might brands fully realize storytelling’s true potential?

This session aims to explore this phenomenon further and offer some actionable perspective.

Attend this session and learn:

  • Gain an understanding of storytelling anatomy
  • Explore the kind of stories which brands are licensed to tell
  • Identify the role culture plays in brand storytelling
  • wednesday May 1, 2019
  • 12:25 PM - 12:50 PM
  • Sheraton New York Times Square Hotel
  • Social Media and Society, Evolution of Storytelling
  • Rise above the noise through better storytelling
wednesday 12:25 PM 12:50 PM

Listening For A Change: Reddit’s Community-Based Approach To Brand Strategy

Hosted by Reddit

Future of Platforms

Will Cady

Will Cady

Head of Brand Strategy, Reddit

Will Cady has made a career of looking for unexpected brilliance in overlooked subcultures. A path from zen monasteries through touring rock bands into digital media brought him to his current role as Head Of Brand Strategy at Reddit, overseeing a team built to find homes for brands amidst Reddit’s vast ecosystem of every online community imaginable.

Prior to taking on the Head Of Brand Strategy role, Will launched, hired, and managed Reddit’s Los Angeles brand partnerships office; tapping his years of experience architecting revenue-driving programs that connect brands with fast-growing pockets of music, art, and experience just as they reach their tipping points. Will is a graduate of Berklee College of Music and recipient of an Emmy Ward (Local NATAS) for Best Musical Composition/Arrangement. Will’s writing has been published in SPIN, Performer, and Death & Taxes. At Reddit, Will has created & executed programs with a host of Fortune Global 100 brands including Amazon, Toyota, Sony, T-Mobile, and many, many others.


Will Cady

Will Cady

Head of Brand Strategy, Reddit

Listening For A Change: Reddit’s Community-Based Approach To Brand Strategy

Hosted by Reddit

What good is a story if nobody is listening? This session will spotlight how Reddit’s admins have learned from the platform’s hubs for genuine conversation, where vulnerability and dialogue power remarkable transformations each and every day. We will begin with a study of unique subreddits for civil discourse like r/ChangeMyView or honest self-reflection like r/AmITheAsshole and explore how their culture has informed Reddit’s transparent approach to communicating with its own users – and it turn how this has become the playbook for Reddit’s Brand Strategy team.

Attend this session and learn:

  • Which Social Listening tools to use for Reddit
  • How to derive insights from Reddit’s unique conversations
  • Best Practices for engaging with Reddit users & communities
  • wednesday May 1, 2019
  • 12:25 PM - 12:50 PM
  • Sheraton New York Times Square Hotel
  • Future of Brands, Social Content, Future of Platforms
  • Understand which content formats are right for my campaign
wednesday 12:25 PM 12:50 PM

Stories of Survival: How to Use Adversity to Rise Above the Crowd

Hosted by Charlie Engle

Evolution of Storytelling

Charlie Engle

Charlie Engle

Author, Running Man: A Memoir

 


Charlie Engle

Charlie Engle

Author, Running Man: A Memoir

Stories of Survival: How to Use Adversity to Rise Above the Crowd

Hosted by Charlie Engle

Charlie Engle is a survivor, an adventurer and a masterful storyteller.

He’s run, cycled and climbed his way across deserts, jungles and mountain ranges around the world. Working with Matt Damon, he produced the film Running the Sahara, which documented his incredible 5,000 mile journey across the entire Sahara Desert, where he ran 2 marathons per day for 111 consecutive days.

During his talk, Charlie will take you on a tumultuous ride through addiction, prison and extreme adventure with the goal of helping you to think differently about the stories you tell, including:

  • How to seek adversity instead of avoiding it
  • How to focus your intention on people who love and support you instead of focusing on those that don’t
  • How to take action on your true passion to tell your greatest story
  • wednesday May 1, 2019
  • 12:25 PM - 12:50 PM
  • Sheraton New York Times Square Hotel
  • Evolution of Storytelling
  • Effectively grow and engage your audience, Rise above the noise through better storytelling
wednesday 2:05 PM 3:05 PM

WORKSHOP: 6 Seconds or Bust: Mastering Short-Form Storytelling and Micro-Content

Hosted by NBCUniversal

Social Content

Megan Toth

Megan Toth

Senior Social Media Lead, NBCUniversal

Megan Toth is the Senior Social Media Lead at NBC, overseeing the social media strategy for NBC’s lifestyle programs. Prior to NBC, Megan led the social strategy and content creation at CNBC for its primetime programming, including Jay Leno’s Garage. Her growth strategies resulted in Jay Leno’s Garage growing its Facebook page to 1 million likes, and Open House TV’s YouTube channel to over 100,000K subscribers. Before joining NBCUniversal, Megan worked on the agency side, managing the social presence for Audi of America at HUGE and LG Electronics at iCrossing.


Megan Toth

Megan Toth

Senior Social Media Lead, NBCUniversal

WORKSHOP: 6 Seconds or Bust: Mastering Short-Form Storytelling and Micro-Content

Hosted by NBCUniversal

In today’s world, we only have between 3-6 seconds to capture someone’s attention and tell a story. What message are you trying to convey? Are you promoting the premiere date of a new TV series or cast of a movie? Are you a brand offering a new product?

It’s not enough to simply post a 60- or 30-second movie trailer or other pieces of content directly to social media. It needs to be optimized for the social platform – think format and audience. When you have six seconds to convey your message, every second counts. Creating “snackable content”, is no longer optional in our mobile-driven world and doing it successfully is an art. Not only does this new canvas appeal to shortened attention spans, but 6-second ads have implications beyond social. OOH, marketing is becoming more interactive and commercial breaks on TV are becoming shorter.

In this interactive session, Megan Toth, Sr. Social Media Lead at NBC, discusses why it’s important to adjust your marketing strategy to cater to shrinking attention spans, overcome distractions and get noticed.

Attend this session and learn:

  • The secrets to creating “thumb-stopping” short-form social media content that stands out among the noise
  • How social is influencing TV, and networks are straying from their standard 30-second ad formats to create 6-second ads
  • How restrictions boost creativity, as creatives are tasked with rethinking how to condense a brand story in a shorter format
  • Case examples from NBC’s hit shows, including Jay Leno’s Garage, and how talent is learning to adjust to the age of short-form content
  • wednesday May 1, 2019
  • 2:05 PM - 3:05 PM
  • Sheraton New York Times Square Hotel
  • Social Content, Evolution of Storytelling, Future of Platforms
  • Effectively grow and engage your audience, Understand the regulatory space, Understand which content formats are right for my campaign
wednesday 2:05 PM 2:30 PM

Open Future: Remaking the Case for Progressive Values and Policies in the 21st Century

Hosted by The Economist

Future of Publishing

Mark Cripps

Mark Cripps

Chief Marketing Officer, The Economist

As Chief Marketing Officer at The Economist based in New York, Mark is part of the new Publisher team which was strategically formed in 2018 to serve both readers and clients of The Economist.

Mark joined The Economist’s US marketing team in 2013, before moving to London as EVP, Brand and Digital Marketing in 2015, where his main task was to acquire new subscribers for the newspaper using digital channels and to build the brand.

Overseeing global implementation of a bleeding-edge data-driven content-marketing strategy, Mark halved the organisation’s cost per acquisition whilst driving scaled subscription growth.

A second generation and evangelical direct marketer, Mark has been immersed in the digital marketing since its inception, working both agency and client-side globally. He has managed the development of dozens of digital initiatives and online advertising campaigns for many blue-chip organisations throughout his career.


Mark Cripps

Mark Cripps

Chief Marketing Officer, The Economist

Open Future: Remaking the Case for Progressive Values and Policies in the 21st Century

Hosted by The Economist

For 175 years The Economist has not only reported news, it has also championed ideas. In 2018 The Economist launched ‘Open Future’, an initiative to remake the case for progressive values and policies in the 21st century. In a conversation hosted across all of The Economist’s platforms; in the newspaper and online, through podcasts, films, social media, events (and beer), it provided a forum for both supporters and critics to develop ideas and share them in a community. In this session, CMO Mark Cripps will discuss how the brand leveraged this ambitious multi-channel strategy to reach 2.6 million unique visitors and 1 million first-ever visitors online, prompt 6.6 million engagements on social media, and convert 2,000 new subscribers to The Economist in the process.

Attend this session and learn:

  • How to use multi-channels to create maximum impact
  • How The Economist reached new audiences and built a new prospect pool
  • Learn about a state of the art content marketing case study
  • wednesday May 1, 2019
  • 2:05 PM - 2:30 PM
  • Sheraton New York Times Square Hotel
  • Future of Publishing, Social Media and Society, Evolution of Storytelling
  • Effectively grow and engage your audience, Invest in the right marketing technology products, Rise above the noise through better storytelling
wednesday 2:05 PM 2:30 PM

Sponsored

The Content Race Heats Up: How UGC is Shifting the Agency Model

Hosted by Social Native

Social Content

David Shadpour

David Shadpour

CEO, Social Native

David Shadpour is a dynamic entrepreneur who runs Social Native, one of the fastest growing tech startups in Los Angeles. Considered the “Uber for content,” Social Native’s marketplace is made up over 100 Fortune 500 brands and 100,000 high-quality content creators. As Founder & CEO, David has built a world-class executive team including Eytan Elbaz (co-founder, AdSense, $100M acq by Google) and Jeff Ragovin (co-founder, Buddy Media, $800M acq by Salesforce), and secured funding led by SoftBank Capital, with the goal of building the largest creative engine on the planet.


David Shadpour

David Shadpour

CEO, Social Native

The Content Race Heats Up: How UGC is Shifting the Agency Model

Hosted by Social Native

The digital era has brought power to the people, making it so that everyone with a cell phone is capable of generating high quality creative. This democratization of content is challenging advertisers to shift their models to create quality content more quickly and cost-effectively than ever before. As traditional agencies struggle to keep pace, leading brands are capitalizing on the power of UGC to reimagine their content creation and distribution strategies.

Attend this session to learn:

  • Why UGC is key to creating content at scale, without increasing costs
  • Best practices when working with directly with consumers for content
  • How 3 brands are leveraging UGC and the results they’re achieving
  • wednesday May 1, 2019
  • 2:05 PM - 2:30 PM
  • Sheraton New York Times Square Hotel
  • Data Decision Making, What is Next for Agencies, Social Content
  • Use data to make better decisions, Manage campaigns on a limited budget, Understand which content formats are right for my campaign
wednesday 2:40 PM 3:20 PM

Sponsored

Data, Strategy, and Content - Oh My!

Hosted by Meltwater Social

Data Decision Making

Jeannette Arrowood

Jeannette Arrowood

Global Growth Director, Meltwater Social

Jeannette Arrowood is a social media and marketing-tech industry veteran and recently spent 4 years in the Singapore office of Sysomos as the Managing Director for the Asia Pacific region. With broad experience as a strategist and technology evangelist for Fortune 100 brands, she is uniquely positioned to understand the needs of each team within large organizations and agencies.

Jeannette has been instrumental in the strategic roll out of the Sysomos platform to many brands like MasterCard, Singtel, Marriott, Singapore Airlines, Subway, Clinique, Mondelēz, and Coca-Cola. Prior to joining Sysomos in 2013, Jeannette ran her own social media consultancy and worked for several large brands as well as a number of mobile, digital and PR agencies in NYC.

Jason Maldonado

Jason Maldonado

Senior Manager, Social Media, MailChimp

Jay Maldonado is a Senior Manager of Social Media at MailChimp. Before his time at MailChimp, Jay worked for American Cancer Society, The Home Depot, and Edelman Digital – where he worked on Disney Parks, Nike Women, and ConAgra Foods. A true social nerd, Jay met his now husband 9 years ago on Tumblr.


Jeannette Arrowood

Jeannette Arrowood

Global Growth Director, Meltwater Social

Jason Maldonado

Jason Maldonado

Senior Manager, Social Media, MailChimp

Data, Strategy, and Content - Oh My!

Hosted by Meltwater Social

Every year social media continues to dominate and influence the way company’s engage with their customer, increase brand awareness, and uncover insights using social listening. By having the right tool can make everything key when it comes to social.

Social and digital expert, Jason Maldonado of MailChimp, will share how Meltwater Social, formerly Sysomos, powers the marketing and customer support team to curate data, identify insights, and build marketing strategies that lead to higher engagement and successful customer support.

Attend this session and learn:

  • Integrating social listening & engagement to maximize business impact
  • Why data is King – not content
  • How to connect with your clients on a personal level – fun GIFs!!
  • wednesday May 1, 2019
  • 2:40 PM - 3:20 PM
  • Sheraton New York Times Square Hotel
  • Data Decision Making, Future of Brands, Social Content
  • Effectively grow and engage your audience, Use data to make better decisions, Understand which content formats are right for my campaign
wednesday 3:30 PM 3:55 PM

What's Your P.O.V? (Power of Vulnerability)

Hosted by Refinery29

Social Media and Society

Amy Emmerich

Amy Emmerich

Chief Content Officer, Refinery29

Amy Emmerich is the Chief Content Officer at Refinery29, the leading media and entertainment company focused on young women. She has more than 20 years of experience developing content and programming for brands including Refinery29, MTV Networks, Travel Channel, and Vice Media. An Emmy award-winning producer, she has a full spectrum of production and development experience across platforms, including linear television, digital video, and social media, and is committed to creating a dialogue that matters most to a new generation of powerful women.

As CCO, Amy oversees all Refinery29 content and is focused on driving strategy and expanding distribution across channels as the brand scales globally. Under Amy’s leadership, Refinery29 has launched numerous successful franchises, content brands, and partnerships for the company. Amy also spearheaded the launch of Shatterbox, the successful short film initiative which gives female directors the opportunity to realize their creative visions and reach new audiences, now in its second season. The films have premiered at festivals globally, including Cannes, Sundance, and SXSW.


Amy Emmerich

Amy Emmerich

Chief Content Officer, Refinery29

What's Your P.O.V? (Power of Vulnerability)

Hosted by Refinery29

In the media days of lore, beauty marketers showed us how to hide that blemish, social platforms taught us how to program for deficiencies, and daily content made us conform and confirm our worst fears about ourselves.

Thankfully today, audiences are much savvier and culture is much sharper, and so we must be, too. Words like ’empathy’ and ‘transparency’ are everywhere, but how do we evolve that into a successful business model? Brands now must encourage vulnerability, not to isolate consumers, but to celebrate their differences — engaging focused communities, sharing insightful, relevant content, and allowing passionate people to connect with one another.

In this presentation, Refinery29 CCO Amy Emmerich will unpack the widening opportunities of vulnerability, and why it isn’t an insecurity to be sold but a value to be serviced.

Attend this session and learn:

  • What vulnerable content looks like
  • How to build a ‘fan’-chise
  • How brands can translate ‘niche’ interests for a global audience
  • How to service–not sell–to your audience
  • wednesday May 1, 2019
  • 3:30 PM - 3:55 PM
  • Sheraton New York Times Square Hotel
  • Future of Brands, Social Media and Society, Social Content
  • Effectively grow and engage your audience, Future proof my strategy for next generation consumers
wednesday 3:30 PM 3:55 PM

Successful Video Marketing: Inspiration, Trends & Best Practices for Storytelling on Social

Hosted by Animoto

Evolution of Storytelling

Jason Hsiao

Jason Hsiao

Co-Founder & Chief Video Officer, Animoto

Jason is the Chief Video Officer & Co-Founder of Animoto, an award-winning online video maker that makes it easy for anyone to create professional-quality video. Used by millions of consumers, businesses, photographers and educators, Animoto is deeply rooted in the belief that video is the most effective way to communicate what’s important.

Jason studied Economics at Dartmouth College before going on to serve as a television producer for MTV Networks. He was the creator and co-executive producer of Dirty Stinkin’ Politics, a political comedy series for Comedy Central, which he developed with five-time Emmy winner Eddie Feldmann (HBO Dennis Miller Live, Comedy Central Showbiz Show with David Spade). Jason also produced segments for comics including Jerry Seinfeld, George Carlin, Dave Chappelle, Sarah Silverman, and Jon Stewart at Tough Crowd.

He was the creator and producer of New York’s Sketch Fights, a live-event competition between TV comedy writers at Carolines Comedy Club. In 2003, Jason produced the stage comedy Matt & Ben which was featured at the HBO Aspen Comedy Festival and then toured across the United States in 12 cities. The play’s 11-month Off-Broadway run in New York City was listed among the top five shows of 2003 by Time Magazine.


Jason Hsiao

Jason Hsiao

Co-Founder & Chief Video Officer, Animoto

Successful Video Marketing: Inspiration, Trends & Best Practices for Storytelling on Social

Hosted by Animoto

When it comes to social media, successful storytelling is visual storytelling. And, video is the most compelling way to tell a striking, visual story. So, how do you create share-worthy social videos that tell a story, while connecting your audience in a genuine way? Hint: You already have everything you need. Figuring out where to start can be a challenge.

Join Jason Hsiao, Chief Video Officer and Co-founder of Animoto, to learn actionable tips and best practices that draw viewers in on Facebook, Instagram and YouTube. Jason will cut to the chase with key video marketing strategies that brands and influencers swear by for major social media platforms.

Attend this session and learn:

  • Best practices that draw viewers in on Facebook, Instagram and YouTube
  • Inspiring examples of successful past campaigns
  • Fresh insights and inspiration to create videos that make viewers stop scrolling, and start engaging with your content
  • wednesday May 1, 2019
  • 3:30 PM - 3:55 PM
  • Sheraton New York Times Square Hotel
  • Future of Publishing, Social Content, Evolution of Storytelling
  • Effectively grow and engage your audience, Understand which content formats are right for my campaign, Future proof my strategy for next generation consumers
wednesday 3:30 PM 3:55 PM

From Rapper to Entrepreneur: How Spectacular Smith Helps Turn Followers Into Revenue

Hosted by Adwizar

The Influencer Equation

Spectacular Smith

Spectacular Smith

CEO, Adwizar

Spectacular Blue Smith, known by his stage name Spectacular is an American entertainer, entrepreneur, and author. He is the founder of the record label Mula Music Group and the founder and CEO of Adwizar Inc.


Spectacular Smith

Spectacular Smith

CEO, Adwizar

From Rapper to Entrepreneur: How Spectacular Smith Helps Turn Followers Into Revenue

Hosted by Adwizar

Social media has become one of the most important aspects of advertising and provides incredible benefits that help reach millions of customers worldwide when done correctly. It is important for a person wanting to grow their social media to understand the steps and tools to do so.

In this interview, you will learn how after 9 years of building social media accounts for over 100 celebrity clients, Spectacular has created proven methods and strategies to build a loyal massive audience on social media. Spectacular will go over the strategies he tested with his celebrity clients until he found a system for gaining and monetizing followers that anyone can use.

Attend this session and learn:

  • Best practices and techniques on how to create viral content, automate, and monetize
  • Proven methods to help grow your social media audience
  • Tips & tricks on working with influencers
  • wednesday May 1, 2019
  • 3:30 PM - 3:55 PM
  • Sheraton New York Times Square Hotel
  • The Influencer Equation, Data Decision Making, Driving Conversions
  • Gain new customers and reduce cost of acquisition, Work with influencers and influencer campaigns, Understand which content formats are right for my campaign
wednesday 4:20 PM 5:20 PM

WORKSHOP: How to Measure the Impact of your Brand Marketing

Hosted by Skillshare

Data Decision Making

Cara Meiselman

Cara Meiselman

Director of Brand Marketing, Skillshare

Cara Meiselman is the Director of Brand Marketing at Skillshare where she leads all non-acquisition B2C marketing initiatives including customer/lifecycle marketing, social media, content, press and brand marketing. Previously, she served as Director of Community and Content at ClassPass where she led the strategy for social media, influencers, activations and content marketing. Cara has experience leading brand strategy for several large companies as well as creating custom trainings for corporate clients and their employees. Cara is a frequent speaker at conferences including INBOUND, Social Media Week and WOMM-U and has featured blog posts on sites such as Mashable, Inc. and Forbes.


Cara Meiselman

Cara Meiselman

Director of Brand Marketing, Skillshare

WORKSHOP: How to Measure the Impact of your Brand Marketing

Hosted by Skillshare

Having a strong brand marketing strategy is key to differentiating your business from the competition. Investments in content, social media, events/activations, press and brand partnerships are often key to your business’s success but also the hardest to measure. In order to secure resources and make smart decisions, you need to be able to measure success, tether to KPIs that tie back to your overall business objectives and get executive buy-in.

In this session, Cara Meiselman, Director of Brand Marketing at Skillshare, we will go over a variety of ways to measure the success of your brand initiatives and help you identify which areas/investments are right for your business and for your growth.

Attend this session and learn:

  • Ideation around non-acquisition marketing opportunities for your brand to test
  • Metrics to measure success for brand marketing
  • Sction items on how to implement success brand marketing at your company
  • wednesday May 1, 2019
  • 4:20 PM - 5:20 PM
  • Sheraton New York Times Square Hotel
  • Data Decision Making, Future of Brands, Driving Conversions
  • Gain new customers and reduce cost of acquisition, Use data to make better decisions, Invest in the right marketing technology products
wednesday 4:25 PM 5:05 PM

How the Most Loved Brand in Wireless Uses Data to Build a Better Experience

Hosted by Decoded Advertising

Data Decision Making

Matt Rednor

Matt Rednor

Founder & CEO, Decoded Advertising

Matt Rednor is the Founder & CEO of Decoded Advertising with a rich history in advertising and emerging media experience. In 2014 he made the leap from working at top creative agencies like BBDO and MRY, and started Decoded with a vision to use data in a more progressive way to help drive creativity. He cherry-picked his team to bring in the best of the best from the creative, strategy and media worlds to surround himself with those who would challenge every marketing convention they’d ever seen.

Prior to founding Decoded, Matt was the Chief Strategy & Innovation Officer at MRY, where he shaped the vision and service offerings for one of the world’s premier digital and youth marketing agencies. He led digital and social transformation for some of the biggest brands, including Visa, Coca-Cola, Gillette, Volvo, AT&T and Microsoft.

Tiffany Holland

Tiffany Holland

Digital Enterprise Marketing Director, T-Mobile

Tiffany Holland is the Director of Digital Enterprise Marketing at T-Mobile. She is currently building a best-in-class digital marketing team responsible for engaging campaigns and experiences across all T-Mobile digital channels including social brand channels, T-mobile.com, App, FB Messenger, Apple Business Chat, etc. Areas of focus include oversight of creative insights testing, social + web content calendars and marketing collaboration tool assessment.

Prior to T-Mobile, Tiffany has extensive agency and retail experience leading digital transformation initiatives for high profile brands including Nordstrom, Volkswagen, Toyota and Microsoft.


Matt Rednor

Matt Rednor

Founder & CEO, Decoded Advertising

Tiffany Holland

Tiffany Holland

Digital Enterprise Marketing Director, T-Mobile

How the Most Loved Brand in Wireless Uses Data to Build a Better Experience

Hosted by Decoded Advertising

With the goal of creating a transformative consumer experience, T-Mobile turned their social media channels into a powerful tool to answer key business questions and gain insight into audience behavior. Through creative experimentation and performance learning, with their agency partner Decoded Advertising, they were able to use this data to inform a more seamless, connected and tailored experience at every touchpoint in the consumer journey. In this session, T-Mobile and Decoded will talk through how they use design experimentation to test critical business and marketing hypotheses, generating data in service of improving the consumer experience.

Attend this session and learn:

  • Add social testing into your broader marketing learning agenda
  • Gain audience insights to help inform future campaign planning
  • Use social channel insights to help optimize campaign performance
  • wednesday May 1, 2019
  • 4:25 PM - 5:05 PM
  • Sheraton New York Times Square Hotel
  • Data Decision Making, Future of Brands, Social Content
  • Use data to make better decisions, Invest in the right marketing technology products, Understand which content formats are right for my campaign
wednesday 5:15 PM 5:55 PM

Ditching Traditional Production Models to Create Effective, Social-first Content

Hosted by Movement Strategy

Future of Brands

Jason Mitchell

Jason Mitchell

CEO, Movement Strategy

In 2009 with graduation from the University of Colorado impending and no plans, Jason knew he wanted to do something entrepreneurial, but wasn’t sure what. With a bachelor’s degree in advertising and recognizing the rising trend of social media, Jason and his ski buddy from college Eric Dieter launched the social media agency Movement Strategy. Today he proudly oversees the agency across NY, Denver and LA, with 15 retained clients and 40+ employees. As the head of a social-led creative agency, Jason’s malleable leadership skills reflect the ever-changing landscape of social media—he is resilient, compassionate and adaptable with the industry; ready to tackle the countless challenges of the business, pivot quickly into new industry trends, but also celebrate the wins of the agency. And in 2017, there was a lot to celebrate.

Within the last 12 months, Jason built an impressive client list and a full team of creatives and strategists in LA as part of Movement’s continued West Coast expansion. Currently, Jason is building a strong entertainment division with clients such as Warner Bros. Consumer Products and Netflix, totaling approximately 20% of Movement’s billings.

Another important accomplishment within the past year is Movement’s expansion into experiential events. Event marketing leans into the power of social media more than ever to enhance experiences, and Jason saw the opportunity to hone in on this long term trend. Over the last 12 months, Movement launched multiple experiential activations for both Warner Bros. and Under Armour, ranging from retail pop-ups to immersive storytelling within a physical space. This endeavor has added an additional 10% to this year’s billings.

Lastly, Jason led the efforts in opening two new departments within Movement—production and communications. Both have been monumental for the agency’s growth. Within the past year Movement led over 30 productions through our in-house department for clients like Under Armour, Warner Bros. Consumer Products and AB InBev; and ranging from multi-day exhibits to photo and video shoots. For the communications team, it’s since played an integral role in new business opportunities, strengthening existing work, and sharing the exciting wins of the agency.

Jack Daley

Jack Daley

Sr. Director, Global Digital Content & Social Media, Under Armour

Jack Daley is Sr. Director, Global Social Media at Under Armour. In this role Jack is responsible for the brand’s digital content strategy, original content development, as well as paid media and distribution across platforms. Prior to his time at Under Armour, Jack worked at Viacom in a variety of content and marketing roles across the Nickelodeon and MTV brands.


Jason Mitchell

Jason Mitchell

CEO, Movement Strategy

Jack Daley

Jack Daley

Sr. Director, Global Digital Content & Social Media, Under Armour

Ditching Traditional Production Models to Create Effective, Social-first Content

Hosted by Movement Strategy

Creative agency Movement Strategy and Under Armour have worked together to create productions that are social-first, differentiating their content from other brands whose concepts are explicitly selling product and executed for TV, print, or the traditional 30-second spot. As production costs are high, and audiences aware that they are being sold to, brands need to ensure that the content they deliver is something viewers actually want to consume.

This session will dive into the social-first approach, where brands optimize their production methods based on the social platforms they plan to activate on.

Attend this session and learn:

  • How to strategize social-first tactics that can significantly increase engagement and viewership rates across multiple channels
  • New production best practices specifically designed for social
  • Effective case studies where success was found with new production models
  • wednesday May 1, 2019
  • 5:15 PM - 5:55 PM
  • Sheraton New York Times Square Hotel
  • Data Decision Making, Future of Brands, Social Content
  • Effectively grow and engage your audience, Use data to make better decisions, Invest in the right marketing technology products
wednesday 5:15 PM 5:55 PM

Understanding GenZ: Why Purpose is More than a Buzzword

Hosted by DoSomething Strategic

The Influencer Equation

Meredith Ferguson

Meredith Ferguson

Managing Director, DoSomething Strategic

As the Managing Director of DoSomething Strategic, Meredith leads the only nonprofit consultancy exclusively focused on young people and social impact. She has led engagements with clients including Nike, Google, Spotify, and Microsoft, simultaneously driving business goals and impact. Prior to joining DoSomething Strategic Meredith served as Vice President of Strategic Initiatives at Northlich. There, Meredith spearheaded strategy for the award-winning campaigns YourChemistry.org, ILostABet.org and GiveThemTen.org, as well as led client work for Sam’s Club, White House Black Market, Dirt Devil, and the Cleveland Clinic Foundation.

Mary Noel

Mary Noel

Director, DoSomething Strategic

Starting from a core belief that there is massive potential at the intersection of positive social good and smart business growth, Mary helps clients identify opportunities to reach young people in ways that are authentic and impactful. Prior to joining DoSomething Strategic, Mary led strategy and growth efforts for mission-driven tech startups Andela and Zocdoc. Once an impassioned and bold eighth-grader with an idea to volunteer on six continents before she was sixteen, she is now hoping to finally make it to Antarctica. Mary lives in Connecticut with her husband and one-year-old twins, where she is always on the hunt for the perfect avocado.


Meredith Ferguson

Meredith Ferguson

Managing Director, DoSomething Strategic

Mary Noel

Mary Noel

Director, DoSomething Strategic

Understanding GenZ: Why Purpose is More than a Buzzword

Hosted by DoSomething Strategic

For decades, good marketing was good marketing – whether or not the company behind the marketing had a soul. But GenZ is changing the game for brands, and this next generation of consumers is now every marketer’s top priority. GenZ wants brands to stand for something, even if it’s controversial. And 78% of them are willing to change their purchase decisions accordingly. And while brands value corporate responsibility, they’re missing the mark on reaching, engaging, and activating young people around their brand purpose.

In this session, you’ll learn how DoSomething.org (the largest org for young people and social good) infuses purpose into marketing in a way that activates millions of GenZers to support companies and causes by reaching them where they are. Meredith Ferguson and Mary Noel, the team behind DoSomething’s social impact consultancy, will share how the insights from activating DoSomething.org’s 6 million members for good now helps other brands build relationships with GenZ based on shared values. In this new era of brand loyalty, we’ll separate fact from fiction and ensure you have the tools to effectively engage a new generation.

Attend this session and learn:

  • Why ‘purpose’ is more than a trend (and why does it matter?)
  • How brands build authentic, purpose-driven engagement with GenZ consumers
  • The data-backed motivational triggers that inspire young people to care about a particular brand, cause, or social issue
  • What brand leaders should change about their approaches to connecting with a younger generation
  • wednesday May 1, 2019
  • 5:15 PM - 5:55 PM
  • Sheraton New York Times Square Hotel
  • The Influencer Equation, Future of Brands, Social Media and Society
  • Effectively grow and engage your audience, Future proof my strategy for next generation consumers
thursday 9:15 AM 9:40 AM

Traversing the Customer Experience in the Social Media Age

Hosted by Conversocial

Future of Platforms

Josh March

Josh March

Co-Founder and CEO, Conversocial

Joshua March is the founder and CEO of Conversocial, a leading social customer service solution used by hundreds of the world’s biggest brands to deliver enterprise scale customer service through social media and mobile messaging platforms.

Conversocial is an official partner of Twitter and Facebook, and has been recognized by Forrester, Gartner and Ovum as a leading vendor in the social customer care space.

Joshua previously founded leading social application company iPlatform, one of the world’s first Facebook Preferred Developers, which was acquired in 2012.

A renowned expert in social media and customer service, Joshua has been featured on Bloomberg, CNBC, Fox Business, and the BBC. Having started his career in London, Joshua now lives in New York.


Josh March

Josh March

Co-Founder and CEO, Conversocial

Traversing the Customer Experience in the Social Media Age

Hosted by Conversocial

In today’s digitally focused world, many of the most common resources for contacting customer service are vastly different from what previous generations used. Many of us now look for solutions via social platforms, such as Facebook Messenger or Twitter, versus in-person or over the phone support. With the advent of social media, consumer demands have been evolving faster than ever, while simultaneously becoming harder for brands to stay true to their customers’ needs.

According to the Harvard Business Review, customers with a strong emotional tie to a brand are 52% more valuable than ‘highly satisfied’ customers. This ongoing shift in customer engagement requires brands to support and promote their values of customer care wherever their communities stand, and today, that’s on social media channels.

Joshua March, CEO of Conversocial, believes social messaging has taken over communication in customer service because of its effortless continuity. You can share a message with the brand, leave for hours, and reply back when convenient. This model allows the customer to provide information at their own pace, satisfying their customer service needs without intrusion. Without these modern skills in customer service, brands have to ask themselves how will their emotional connection, or lack thereof, affect their ability to maintain and grow their business?

Attend this session and learn:

  • The challenges companies face in providing successful customer experience through emotional connection
  • The approach brands should follow for successful customer experiences on social messaging channels
  • How brands can best position themselves to exceed customer expectations, while managing volume at scale, and building a credited customer service community through emotional connection– all through social media
  • thursday May 2, 2019
  • 9:15 AM - 9:40 AM
  • Sheraton New York Times Square Hotel
  • Future of Brands, Social Media and Society, Future of Platforms
  • Effectively grow and engage your audience, Gain new customers and reduce cost of acquisition, Use data to make better decisions
thursday 9:50 AM 10:30 AM

Keeping up with the FTC: The Future of Influencer Marketing and the Related Developing Laws

Hosted by Frankfurt Kurnit

The Influencer Equation

Hannah Taylor

Hannah Taylor

Partner, Frankfurt Kurnit

A rising star in the advertising and marketing law community, Ms. Taylor represents advertisers and advertising agencies working in a wide variety of industries, including beauty, entertainment, fashion, music, design, retail, art, textiles, consumer products, food and beverage, and transportation. Her recent accolades include being named to Law 360’s “Top Attorneys Under 40” list, The Legal 500’s “Next Generation,” and Super Lawyers’ “Rising Stars.”

Ms. Taylor is a frequently sought out public speaker on advertising, social media, and emerging technology, speaking at conferences sponsored by the Association of National Advertisers, the Brand Activation Association, the International Association of Privacy Professionals, the Society of Digital Agencies, Social Media Week, and many others.

Daniel Goldberg

Daniel Goldberg

Counsel, Privacy & Data Security Group, Frankfurt Kurnit

Daniel M. Goldberg is a member of the Privacy & Data Security Group at Frankfurt Kurnit, where he focuses on social media and other digital media, advertising, and technology work. He structures and negotiates complex agreements involving the collection, use, storage, and monetization of confidential data. He regularly counsels advertisers, publishers, and technology providers on ad-tech issues, including programmatic and chatbots. He helps clients develop privacy and data security programs and policies, conduct privacy due diligence in connection with fundraising and acquisitions, and respond to data breaches and regulatory inquiries. He also works with organizations to address cross-border data transfers and prepare for the European General Data Protection Regulation (GDPR).

Mr. Goldberg is a frequent speaker on chatbots and other digital media matters, and has written articles published by LA Lawyer Magazine, Computer Law Reporter, and ISSA Journal. He also helped launch a technology startup, which was acquired by a multi-national company in 2016. He is certified as an Information Privacy Professional (CIPP/US) and serves as co-chair of the LA chapter of the International Association of Privacy Professionals.

Africa Miranda

Africa Miranda

Actress, Host, TV Personality,

A dynamic speaker, host, actress and spokesmodel, with distinctive style and quick wit, Africa Miranda won the hearts of many across the US, and around the globe, as the breakout star of Bravo TV’s “The New Atlanta.”

Her unique personal style, sparkling personality, and glorious, attention-grabbing mane, have made Africa an in-demand beauty expert and event host. Whether she is visiting exotic locales (#africasadventures), representing major brands, or sharing her take on hair trends and celebrity style, Africa brings her brand of accessible glamour to any setting. A sought after travel and lifestyle content creator, Africa was recently featured in Vanity Fair as one of the VF500 tastemakers to watch and has also been part of major campaigns for Macy’s, Coca-Cola, Revlon, and Kia Motors. A rising star in the digital media world, she was a Shorty Award Finalist for “Periscoper of the Year,” host of the inaugural Periscope Summit, a keynote speaker at Summit Live, and is a regular podcast guest and panelist for various entertainment and tech platforms, marrying her knowledge of pop culture with her considerable tech savvy. Africa can now add “beautypreneur” to her list of growing accomplishments. Her newly launched beauty and lifestyle brand beauty by Africa Miranda, marries her love of travel and her extensive beauty industry experience. Her first two offerings, the Facial Elixir and Luminous Body Mist, have garnered rave reviews and are fast becoming cult beauty favorites.

Reesa Lake

Reesa Lake

Partner, Executive Vice President, Digital Brand Architects

Reesa Lake is Partner and Executive Vice President of Brand Partnerships at Digital Brand Architects, where she leads development with brands, agencies, publishing houses, and digital networks, amongst others. With over fifteen years of media experience, from traditional print to television to digital, Reesa is one of the foremost experts in branded content and integrations, marketing and branding.

Reesa was the first talent manager at DBA, focusing on growing bloggers into brands and working to create an industry wide shift from traditional influencers to new media ones. Having been behind thousands of the most known influencer programs with brands that range from Cartier to Volvo as well as the strategic positioning of the industry’s most coveted talent, she is a pioneer in the social media space.

Prior to joining DBA, Reesa served as a Producer for NBC’s Great American Health Challenge and led sponsorship sales for live events. She started her career in public relations creating and implementing strategies for brands including Yigal Azrouel, Donna Karan Hosiery, Fred Leighton, Gwen Stefani’s LAMB and Harajuku Lovers brands and more. With the shift in traditional media and public relations Reesa had the foresight to see the opportunities for her clients within the digital landscape.


Hannah Taylor

Hannah Taylor

Partner, Frankfurt Kurnit

Daniel Goldberg

Daniel Goldberg

Counsel, Privacy & Data Security Group, Frankfurt Kurnit

Africa Miranda

Africa Miranda

Actress, Host, TV Personality,

Reesa Lake

Reesa Lake

Partner, Executive Vice President, Digital Brand Architects

Keeping up with the FTC: The Future of Influencer Marketing and the Related Developing Laws

Hosted by Frankfurt Kurnit

In recent years, the industry has watched influencer marketing grow in popularity and it’s now slated to become a $5 to $10 billion business over the next five years. But it has also become a main focus of regulatory and self-regulatory concern, as both the Federal Trade Commission and the National Advertising Division became active in issuing guidance and bringing actions on the topic.

As we garner more concrete legal guidance from the controlling legal authorities, every day best practices can finally begin to take shape.

This panel will focus on new rules governing influencers and you’ll hear perspectives from key stakeholders working inside the business along with influencers themselves, on what industry can practically do to run a compliant – but cutting edge – modern marketing campaign.

Attend this session and learn:

  • How to comply with FTC social media “influencer” rules
  • The future of influencer marketing and best practices
  • Legal guidance surrounding sponsored advertisements
  • thursday May 2, 2019
  • 9:50 AM - 10:30 AM
  • Sheraton New York Times Square Hotel
  • The Influencer Equation, Future of Platforms
  • Work with influencers and influencer campaigns, Invest in the right marketing technology products, Understand the regulatory space
thursday 9:50 AM 3:55 PM

The Paid Social Summit

Hosted by Social Media Week

Paid Media Models


The Paid Social Summit

Hosted by Social Media Week

Given the complexities and shifting landscape of paid social media, we have designed the event to provide social media marketers, like you, with the knowledge, tools and best practices you need to take the performance of your campaigns to the next level in 2019.

The Summit will invite platforms to share their latest product updates, agencies and brands will present case studies that offer insight into how to execute campaigns successfully, and technology leaders will share what the future of paid social will look like.

The event is open to Standard, Premium and U25 passholders, but you must purchase your pass to #SMWNYC before February 22 to guarantee your place at The Summit. Space is limited and attendance is strictly on a pre-registration basis.

On the agenda at The Paid Social Summit:

  • The Roadmap: Hear from the major platforms who will share ad-product updates, new features and best practices in regards to leveraging their tools to achieve better campaign results.
  • Pathways to Success: Hear from brands and agencies who will share a series of case studies that unpack both successes and failures in campaign execution.
  • What’s Next: Hear from leading experts in paid social who will share some of the latest strategies and tools that will shape the way paid social campaigns will be executed in the future.

Full agenda and speakers to be announced

  • thursday May 2, 2019
  • 9:50 AM - 3:55 PM
  • Sheraton New York Times Square Hotel
  • Paid Media Models
  • Manage campaigns on a limited budget, Invest in the right marketing technology products, Understand which content formats are right for my campaign
thursday 11:35 AM 12:15 PM

Sponsored

Worth a Follow: Making it Socially Acceptable to ‘Like’ Your Favorite Brand

Hosted by Clio Awards

Evolution of Storytelling

Chapin Clark

Chapin Clark

Executive Creative Director, Social Content, R/GA

Chapin Clark is an executive creative director focused on social content at R/GA, where he has worked as a copywriter since 2001. He specializes in helping brands find their voice online. Clients he has worked with include Verizon, Samsung, IBM, SC Johnson and a number of startups participating in the R/GA Ventures program. He is also the voice of R/GA on Twitter, having managed the @RGA handle since 2009.

Tim Nudd

Tim Nudd

Editor in Chief, Clio Awards

Tim Nudd is Editor in Chief of the Clio Awards, leading all content initiatives for the venerable awards company. Before Clio, he was creative editor at Adweek for eight years, becoming one of the world’s most respected advertising critics. After joining Clio in 2018, he launched Muse by Clio, a daily editorial platform of original stories and guest essays celebrating the best in creativity from the advertising world and beyond. He lives outside Portland, Maine.

Dooley Tombras

Dooley Tombras

President, The Tombras Group

Dooley leads Knoxville-based Tombras, a FastCo “Most Innovative Company” 2018 and #3 Most Effective Independent Agency in the U.S. (Effies), and in just a few years has taken his agency’s growth farther than ever before. Named to Adweek’s Creative 100 in 2018, Dooley has led some of the agency’s most iconic brands to new levels of unprecedented success. From the MoonPie campaign that drove sales so high the factory had to temporarily shut down, to helping Orangetheory Fitness become a billion dollar business, Dooley’s contribution has been to effectively connect data and creativity for business results. After graduating from Miami Ad School in 2005, Dooley started as an account planner at Tombras. Soon after, the agency began the transformation to a digitally capable, data- and creativity-driven entity that today has refocused its growth on national brands.


Chapin Clark

Chapin Clark

Executive Creative Director, Social Content, R/GA

Tim Nudd

Tim Nudd

Editor in Chief, Clio Awards

Dooley Tombras

Dooley Tombras

President, The Tombras Group

Worth a Follow: Making it Socially Acceptable to ‘Like’ Your Favorite Brand

Hosted by Clio Awards

Three distinct brands. Three distinct voices. Tim Nudd, Editor-in-Chief at the Clio Awards, sits down with HBO, MoonPie and R/GA to hash out the strategy behind the most engaging brand voices on social media. Whether it’s generating buzz for the most highly-anticipated shows on television or introducing a new generation of consumers to a product that’s been around for more than a century, what truly makes a brand “Worth a Follow”?

You’ll hear from some of the most creative communicators about the process of crafting a distinctive brand voice and why social-first content has the power to move consumers, impact pop culture and help brands cut through the noise to deliver a message beyond what they’re selling.

Attend this session and learn:

  • Strategies to help distinguish your brand’s social voice
  • Impactful ways to deliver your brand’s messages
  • Best practices to gain followings
  • thursday May 2, 2019
  • 11:35 AM - 12:15 PM
  • Sheraton New York Times Square Hotel
  • Future of Brands, Social Content, Evolution of Storytelling
  • Effectively grow and engage your audience, Invest in the right marketing technology products, Rise above the noise through better storytelling
thursday 12:25 PM 12:50 PM

Why Vulnerability Transcends Fear and How to Find Your Authentic Voice

Hosted by Salesforce

Social Media and Society

Lola Banjo

Lola Banjo

Strategy Innovation Executive, Salesforce

Lola Banjo is a dynamic, motivated and energetic business leader with a focus in Corporate Strategy.

As a Strategic Innovative Executive at Salesforce, Lola is part of a small team of leaders, strategists, design thinkers and innovators who help unlock value by ideating creative solutions to business and everyday challenges through a blend of strategy, vision, engineering, storytelling and business case development.

Previously, as a Strategy Consulting Engagement Manager at Accenture and Deloitte, Lola combined her business partnering, quantitative aptitude and problem solving abilities to help executives of top organizations prioritize and achieve strategic goals. She led major engagements across industries, with a focus on Consumer Packaged Goods. Past clients include Estee Lauder, Kellogg’s, Coca-Cola, Bacardi, Hostess, CVS, Best Buy and Bank of America.

Prior to Consulting, she was Assistant Financial Controller of L’Oreal’s NA €3.4B luxury goods division (Lancôme, Giorgio Armani, etc). Prior to that, she was a development engineer at the CPG giant, Coty, where she worked on the Marc Jacobs and Kenneth Cole brands and helped launch Sarah Jessica Parker’s premier fragrance.

She holds a B.S. in Materials Engineering w/ minors in Mathematics, Economics and Computer Science from Rutgers, a M.S. in Financial Engineering and a Grad Certificate in Risk Management from NYU, and a MBA in Strategy, Finance and Decision Sciences from Emory. She has also studied at top business schools around the world including FGV-Rio (Brazil), WHU-Koblenz (Germany) and RSM-Erasmus (Netherlands).

She has traveled to 80+ countries and is knowledgeable on the economic levers and cultural uniqueness that drives how business is conducted in various parts of the globe. Her diversified experience spans strategic, operational and tactical enterprise concerns. She welcomes each day as a new chance to make an impact and an opportunity to continuously grow as a global business leader.


Lola Banjo

Lola Banjo

Strategy Innovation Executive, Salesforce

Why Vulnerability Transcends Fear and How to Find Your Authentic Voice

Hosted by Salesforce

In an age when curating the perfect image has become the norm, are we losing our authenticity? We are increasingly driven by likes and approval, and the fear of rejection often keeps many from sharing their authentic self. We curate perfect lives – perfect vacations, perfect children, perfect outfits, that are far from reality.

In this session, Lola Banjo will lead the conversation about how we balance the human need to be accepted with being our true selves and telling our authentic stories? And on the contrary, when does keeping it too real begin to backfire?

Attend this session and learn:

  • How to craft authentic stories for social media
  • The the evolution of social content
  • How to find your true voice in the cluttered social media climate
  • thursday May 2, 2019
  • 12:25 PM - 12:50 PM
  • Sheraton New York Times Square Hotel
  • AI vs Humanity, Social Media and Society
  • Rise above the noise through better storytelling
thursday 12:25 PM 12:50 PM

Future Ready: Planning Your Brand's Roadmap in the Era of AR & VR

Hosted by You Are Here Labs

Future Tech

Cathy Hackl

Cathy Hackl

Futurist, You Are Here Labs

Cathy Hackl is an Emmy-nominated communicator turned virtual reality & augmented reality global speaker, producer, and futurist. Linkedin recently named her the #4 Top Voice in Technology globally on the platform in 2018. She’s a Lead Futurist at You Are Here Immersive Labs, one of the Southeast’s most prominent XR labs. Prior to that, Hackl worked as an HTC VIVE VR Evangelist during the launch of their latest headset, the VIVE Pro, and during the company’s partnership with Warner Brothers’ blockbuster, Ready Player One. She’s the author of Marketing New Realities: An Introduction to VR & AR Marketing, Branding & Communications. Hackl was named by IZEA and Onalytica as a leading augmented reality and virtual reality influencer and also by NBC News as one of the top women working in virtual reality. Hackl served as chief communications & content officer for Future Lighthouse, one of the world’s top VR studios focused on branded VR narrative, where she collaborated on projects with brands like Sony Pictures Entertainment, Oculus, Beefeater, and William Morris Endeavor. Hackl was also selected as a 2017 Oculus Launch Pad Fellow, a program designed to support promising diverse VR content creators and help them bring their unique ideas to market. She’s the founder of Latinos in VR/AR and has spoken about VR and social media in more than 10 countries. Hackl has been featured in media outlets like Mic, CNN, Silicon Beat, Entrepreneur, CMO.com, Forbes, VentureBeat and Mashable. She is a global advisor for VR AR Association and a leading voice in the VR AR marketing space. Before working in AR, VR and social media, Hackl worked as a journalist for CNN, Discovery Communications, and ABC News. She’s also the creator of the holographic press release. She loves all things spatial computing, tech, AI and blockchain.


Cathy Hackl

Cathy Hackl

Futurist, You Are Here Labs

Future Ready: Planning Your Brand's Roadmap in the Era of AR & VR

Hosted by You Are Here Labs

Augmented Reality and Virtual Reality are fairly new mediums for marketers. How should your brand approach this space? Cathy Hackl will discuss the key considerations needed for planning your brand’s future in the era of spatial computing, from identifying key opportunities to developing a roadmap.

Attend this session and learn:

  • How brands are using AR and VR successfully in their marketing and communications
  • How to start planning a strategy for this new era
  • Where marketing and communications are heading in the 2020’s
  • thursday May 2, 2019
  • 12:25 PM - 12:50 PM
  • Sheraton New York Times Square Hotel
  • Future Tech, Future of Brands
  • Invest in the right marketing technology products, Understand which content formats are right for my campaign
thursday 12:25 PM 12:50 PM

Own Your Data

Hosted by Brittany Kaiser

Data Decision Making

Brittany Kaiser

Brittany Kaiser

Co-Founder, Digital Asset Trade Association

Ms. Kaiser is a leader in development and promotion of cutting-edge technology and communications, having spent her career supporting companies, governments, and international organizations in adoption and integration. She also dedicates much of her time as a campaigner for rights to digital assets such as personal data and blockchain assets. She is a thought leader and voice for global adoption of Distributed Ledger Technology (DLT).
Ms. Kaiser is a Co-Founder of the Digital Asset Trade Association (DATA) where she lobbies government agencies and legislators to pass laws protecting digital rights, beginning with huge successes passing legislation to make Wyoming the first US jurisdiction to protect blockchain entrepreneurship. She is also a Partner at Sovereign Solutions where she leads on driving design and growth of new policy and DLT projects.

As an early promoter of blockchain technology, Ms. Kaiser is on the board of over 10 companies, working on issues from data ownership and identity to social impact. She has helped develop technologies that promote transparency, consent-based data sharing, data sovereignty, and cybersecurity.Brittany’s experience has deepened her belief that people need and deserve greater rights over both the use and proceeds of their own data. She spends her time exploring ways to empower individuals to protect and take control of their digital rights, assets and identities for their own benefit.

In early 2018, Ms. Kaiser started the #OwnYourData campaign, asking corporations such as Facebook to change their terms and conditions to provide transparency, opt-in and property/ monetization rights over the data produced in their platforms. She provided evidence to government investigations on data breaches and helped to bring truth and justice to victims of data crimes. She has also recently joined the board of The Center for Data Rights to help individuals protect their legal rights over their personal data and file for compensation for data breaches.

Ms. Kaiser is considered a top global expert in the use of data, digital asset legislation, and blockchain technology for good governance. She has been featured in and interviewed by most major news outlets around the world, including CNN, MSNBC, CBS, the Wall Street Journal, New York Times, the Guardian, Channel 4 and the Washington Post. Ms. Kaiser has spoken about technology policy at public forums and conferences globally, including in government sessions at the European Parliament, British Parliament and the US Congress.
She is also the main subject of a new Netflix feature documentary on data, called “The Great Hack”, made by award winning filmmakers and recently World Premiered at Sundance Film Festival.”


Brittany Kaiser

Brittany Kaiser

Co-Founder, Digital Asset Trade Association

Own Your Data

Hosted by Brittany Kaiser

Brittany Kaiser was the main whistleblower in the Facebook and Cambridge Analytica data scandal that rocked the world with the winning of the Trump and Brexit campaigns in 2016. Coming out of that data crisis, she worked to inform the world about the shady practices of the data collection industry and how the business was run as a kleptocracy: personal data of individuals was constantly being harvested while people signed terms and conditions everyday without reading them.

In this session, Brittany will highlight aspects from her journey as a human rights activist and data rights whistleblower for people to understand the dichotomy of how technology can be harnessed for good but also abused for evil.

Attend this session and learn:

  • How owning your data as a property right is the best way forward to protect users.
  • Being shown targeted content can seem convenient but there is also a very negative side of only seeing content that you relate to
  • In order for users to be protected, consumers have to keep themselves educated and actively engage in their own protection
  • thursday May 2, 2019
  • 12:25 PM - 12:50 PM
  • Sheraton New York Times Square Hotel
  • Data Decision Making, Social Media and Society, Evolution of Storytelling
  • Use data to make better decisions, Understand the regulatory space, Understand which content formats are right for my campaign
thursday 12:25 PM 12:50 PM

Brand Experience in the Era of the Selfie Factory

Hosted by MKG

Social Content

Lauren Austin

Lauren Austin

Executive Creative Director, MKG

Lauren is the Executive Creative Director at MKG – a creative agency specializing in brand experiences. Always challenging brands to be original, interesting, and clever, Lauren has created experiential programs for global brands like Fila, Google, Netflix, and Delta Air Lines. She loves weird ideas and brands that embrace them.


Lauren Austin

Lauren Austin

Executive Creative Director, MKG

Brand Experience in the Era of the Selfie Factory

Hosted by MKG

Every article about millennials tells us that they are powering the “experience economy,” craving events and interactions over material goods. They save up and line up for experiences, and brands have heard the call, pouring more and more resources into experiential marketing.

But while experiential should be in its renaissance, we find it at its worst. Instead of interesting, memorable, and emotional interactions, many are just glorified social content studios, labeled as experiences.

In this session MKG will discuss brand experiences that are organically shareable vs. those designed solely for sharing and will explore the current landscape and ultimately, where we go from here.

Attend this session and learn:

  • The difference between a memorable experience and a shareable one
  • How to leverage and optimize social media while still putting the user experience first
  • How to value experiences beyond just a social media metric
  • thursday May 2, 2019
  • 12:25 PM - 12:50 PM
  • Sheraton New York Times Square Hotel
  • Future of Brands, Social Content
  • Effectively grow and engage your audience, Understand which content formats are right for my campaign, Rise above the noise through better storytelling
thursday 2:05 PM 2:30 PM

Platforms and Media: A Broken Partnership

Hosted by Flipboard

Future of Platforms

Mike McCue

Mike McCue

Co-Founder & CEO, Flipboard

Longtime Silicon Valley entrepreneur Mike McCue founded Flipboard in 2010 with the belief that great stories move the world forward. Flipboard curates the world’s stories for millions of people everyday, informing and inspiring their work, life and play with great articles, videos and podcasts.

In 1999 Mike founded Tellme Networks, one of the world’s largest Internet networks for voice communication. He ran the company for nearly 10 years, having successfully led the integration of the company’s technology into Microsoft’s infrastructure following its acquisition. Microsoft bought Tellme in 2007 for $800 million.

Before founding Tellme, Mike worked at Netscape as Vice President of Technology. He joined Netscape after their successful acquisition of the first company he founded, Paper Software, a leader in 3-D browser technology. He was honored with a Kilby International Award as a Young Innovator for his work bringing 3-D technology to the world through Netscape’s Web browser.


Mike McCue

Mike McCue

Co-Founder & CEO, Flipboard

Platforms and Media: A Broken Partnership

Hosted by Flipboard

Join Mike McCue, Co-Founder and CEO of Flipboard, as he discusses the role of platforms as a vehicle for deeper storytelling, brand building, and social discovery. In this fireside chat, he will explore today’s challenges and the opportunities ahead.

Attend this session and learn:

  • Storytelling through curation
  • Why audience mindset matters (and how to connect with people around their interests)
  • The role of first principles in building a successful brand and business
  • thursday May 2, 2019
  • 2:05 PM - 2:30 PM
  • Sheraton New York Times Square Hotel
  • Future of Brands, Evolution of Storytelling, Future of Platforms
  • Effectively grow and engage your audience, Future proof my strategy for next generation consumers, Rise above the noise through better storytelling
thursday 2:40 PM 3:20 PM

In Market: Using Social and Communities to Develop New Products

Hosted by Gravity Products & Big Spaceship

Data Decision Making

Victor Pineiro

Victor Pineiro

SVP, Social Media, Big Spaceship

Victor Pineiro is SVP, Social Media at Big Spaceship. In his nine years at Big Spaceship, Victor brought Skittles to social media, grew YouTube as a brand and cultural force over the past six years, and helped revolutionize the way products are created and marketed at Hasbro. He also partnered with JetBlue, Google Maps, Google Play, Starbucks, Samsung Mobile, Purina and Sonos to launch or evolve their social media strategy, content and campaigns. He’s listed in Business Insider’s 30 Most Creative People In Social Media, PRWeek’s Digital 50 and writes regularly for Ad Age, Mashable, Fast Company, Digiday and Vice.

Victor came to digital through his work in documentaries. He wrote, produced and marketed the award-winning film Second Skin – opening night movie of SXSW ’08, distributed internationally in ’09. He followed it up with the documentary that launched Motherboard, Vice’s tech channel.

Mike Grillo

Mike Grillo

Co-Founder, President, Gravity Products

Mike Grillo is President & Co-Founder of Gravity Products, home to the wildly popular Gravity Blanket and a range of other wellness products. In this capacity, Mike oversees brand strategy, product development and corporate operations, and endeavors to build Gravity into a global sleep and relaxation brand. Prior to Gravity, Mike built a successful career at large and mid-sized ad agencies, most notably as an early employee of Gary Vaynerchuk’s eponymous agency, VaynerMedia. Mike has a deep passion for wellness and hopes that Gravity can play a meaningful role in advancing the national dialogue around mental health.


Victor Pineiro

Victor Pineiro

SVP, Social Media, Big Spaceship

Mike Grillo

Mike Grillo

Co-Founder, President, Gravity Products

In Market: Using Social and Communities to Develop New Products

Hosted by Gravity Products & Big Spaceship

Creating new products consumers will love is harder and costlier than ever. From R&D to marketing, the challenges in getting from idea to revenue limit business decisions every day. But there are readily available, unmined, sometimes “free” sources of data that speak to what consumers want, that brands could be used to inform their own product development work.

In this session, hear from Gravity Blankets co-founder Mike Grillo, and Big Spaceship’s SVP of Social Media Victor Pineiro, on how their companies have used social listening – both on social platforms and within their owned communities – to reinvent how product development is done.

Attend this session and learn:

  • Hear about methods for product development that redefine how brands think
  • How social listening and data mining can reinvent the wheel
  • How Fortune 500 brands are utilizing trendwatching to generate product insights
  • thursday May 2, 2019
  • 2:40 PM - 3:20 PM
  • Sheraton New York Times Square Hotel
  • Data Decision Making, Future of Brands, Future of Publishing
  • Gain new customers and reduce cost of acquisition, Use data to make better decisions, Invest in the right marketing technology products
thursday 2:40 PM 3:20 PM

How Data-Driven Experiential Marketing is Changing the Brand-Consumer Relationship

Hosted by AnyRoad

Future of Brands

Jonathan Yaffe

Jonathan Yaffe

CEO & Co-Founder, AnyRoad

Jonathan Yaffe believes in the power of leveraging data to understand how experiences affect behavior. AnyRoad, a data and analytics platform for the offline world, powers the data behind many of the Fortune 2000’s offline experiences, including Absolut, the Kentucky Bourbon Trail, Michaels Arts & Crafts, Honda, Diageo, Peet’s Coffee & Tea, the Oakland Raiders, and the Golden State Warriors. Jonathan began his career in experiential marketing at Red Bull, and holds a degree in Cognitive Science from the University of California Berkeley.

Lauren Ford

Lauren Ford

Tasting Room Special Event Sales and Programming Manager, Brooklyn Brewery

Lauren Ford started at Brooklyn Brewery as a tour guide in 2014 while simultaneously freelancing for ten different employers in eight different job categories spanning floral design to tutoring. It turned out that craft beer was the perfect place to root her diversified skill set, and she became Tasting Room Manager a few months later. Within the year, she was promoted to Events, Sales & Management and took over the public programming in the Brooklyn Brewery Tasting Room. She also developed and helped project manage a renovation, operational restructuring, and mass hire for the Tasting Room in the summer of 2018. Since the overhaul, she has implemented new tour types, expanded event packages, and dramatically increased and diversified programming to increase revenue and engage both the local market and international visitors.


Jonathan Yaffe

Jonathan Yaffe

CEO & Co-Founder, AnyRoad

Lauren Ford

Lauren Ford

Tasting Room Special Event Sales and Programming Manager, Brooklyn Brewery

How Data-Driven Experiential Marketing is Changing the Brand-Consumer Relationship

Hosted by AnyRoad

Each year, thousands of people visit Brooklyn Brewery, experiencing their favorite beer learning about the iconic brand first-hand—but, until the brand started understanding their customers and target market, valuable insights were walking out the tasting room door.

Jonathan Yaffe, CEO and Co-Founder of experiential marketing platform AnyRoad, works with brands to manage experiential marketing programs and turn them into valuable data. Lauren Ford, Tasting Room Programming and Events Manager at Brooklyn Brewery, manages everything from event coordination, tasting room management, and communication with Brooklyn Brewery’s international fan base. In this session, they will discuss the power of experiences in understanding human behavior and fostering brand loyalty, and highlight the way experiential marketing is upending way brands build long-term relationships with customers.

Attend this session and learn:

  • How data-driven events have changed the brand-consumer relationship for some of the world’s most recognizable names
  • How brands can use Experiential Relationship Management to better understand their customers
  • thursday May 2, 2019
  • 2:40 PM - 3:20 PM
  • Sheraton New York Times Square Hotel
  • Data Decision Making, Future of Brands
  • Effectively grow and engage your audience, Use data to make better decisions
thursday 3:30 PM 3:55 PM

What Marketers Can Learn from the "Rest of the World"

Hosted by GroupM

Social Media and Society

Kieley Taylor

Kieley Taylor

Managing Partner, Global Head of Social, GroupM

As Global Head of Social for [m]PLATFORM (part of GroupM), Kieley’s focus is in streamlining operations, disseminating thought leadership, training, best practices, and advocating on behalf of client interests with key publishing partners. She is the lead subject matter expert within social for GroupM clients. In her current role she evangelizes an audience first approach to integrated planning and buying.

Before the global expansion of her role, Kieley had been the US Head of Social. Through her efforts and focus of applying media rigor to social media billings grew significantly YoY.

Kieley originally joined the GroupM family via the MetaVision Media agency where she lead paid social strategy and buying on behalf of Nestle’s 60+ brands in the US.

Prior to GroupM, was Director of the Intent Lab at Media Storm where she grew and oversaw the agencies Search and Social offering. There Kieley was focused on strategy, Kieley delivery, and the application of integrated insights. At Media Storm clients included Entertainment, Tech, Spirits, and Sports.


Kieley Taylor

Kieley Taylor

Managing Partner, Global Head of Social, GroupM

What Marketers Can Learn from the "Rest of the World"

Hosted by GroupM

Social Media has succeeded in connecting people’s passions across borders. However, both how people use social and the aspects of their daily life vary around the world.

In this session, Partner & Global Head of Social Media at GroupM, Kieley Taylor, will discuss areas of strength and unique challenges within the “rest of world” landscape to better inform global social communications. Areas of focus will be; the relationship between mobile data and video habits, the myriad ways messaging applications are used around the world, the fragmented payment landscape, the local importance of “influencers and creators,” and the importance of cultural nuance.

Attend this session and learn:

  • How to better inform global communications with social media
  • What the “rest of the world” expects in communications and how they affect what we already know
  • The relationship between mobile data and video habits
  • thursday May 2, 2019
  • 3:30 PM - 3:55 PM
  • Sheraton New York Times Square Hotel
  • Future of Brands, Social Media and Society, Social Content
  • Effectively grow and engage your audience, Understand which content formats are right for my campaign, Future proof my strategy for next generation consumers
thursday 3:30 PM 3:55 PM

The Social Commerce Debate: Community Builder or Destroyer?

Hosted by Campbell Snacks

Future of Platforms

Anna Ritchie

Anna Ritchie

Head of Social Media, Campbell Snacks

Anna is a social media & content marketing leader – and passionate digital storyteller – with over 10 years’ experience leading brands through this exciting, ever-evolving and multi-faceted space. She has extensive experience in helping brands build and deploy leading-edge social strategies, rich content marketing initiatives and all facets of digital storytelling across paid, owned, earned, and eCommerce channels. She has worked for some truly icon brands – both nationally and globally – such as Sony, Melissa & Doug, Sun Products Corp – and now manages digital content (including eCommerce) and social media for Campbell Snacks across all brands.

Prior to pivoting to the digital space, Anna spent the beginning of her career delivering communications and change management strategies at the global consulting firm, Willis Towers Watson. She holds a Master’s Degree from Seton Hall University, and B.A. from Loyola University, Maryland. A New Jersey native, she now lives in a Connecticut beach town with her husband and two daughters.


Anna Ritchie

Anna Ritchie

Head of Social Media, Campbell Snacks

The Social Commerce Debate: Community Builder or Destroyer?

Hosted by Campbell Snacks

Does the rise of social commerce signal the end of community engagement? Social commerce is arguably one of the largest growing trends of 2019 – with no signs of slowing down. What started in the fashion and beauty industry has quickly infiltrated CPG and consumer products organizations, with many brands trying determine how best (if at all) to lean into this trend. This session will share the latest trends in the social commerce space – including how platforms are evolving, brand storytelling is shifting, and the social contract between brand and consumer could potentially be changed forever.

Attend this session and learn:

  • Real learnings (the good, bad, and ugly) from recent social commerce pilots
  • What content helps drive conversion via social, and what hinders it
  • The role of influencers and consumers in driving social commerce
  • The #1 most critical component of a successful social commerce activation
  • thursday May 2, 2019
  • 3:30 PM - 3:55 PM
  • Sheraton New York Times Square Hotel
  • Social Content, Future of Platforms
  • Invest in the right marketing technology products, Understand which content formats are right for my campaign, Future proof my strategy for next generation consumers
thursday 3:30 PM 3:55 PM

Building a Marketing Organization Setup for a Social Future

Hosted by T-Mobile

Future of Brands

Michael Miller

Michael Miller

VP Digital Creative, Experience and Social, T-Mobile

Michael Miller is the Vice President of Digital Creative, Experience and Social for T-Mobile. Miller oversees T-Mobile’s social media group, the Digital Experience team, as well as the Creative and Content Studios. Miller directs all of T-Mobile’s digital and social marketing work from conception to execution utilizing T-Mobile’s growing internal creative/content team, and a variety of partners, agencies and production studios.

With more than 20 years in the digital space, Miller has led creative strategies for some of the world’s top brands, including Delta Airlines, Citi, Etihad Airlines, Jeep, Target, Patrón Spirits, AT&T, Dodge/Chrysler, and Southwest Airlines.

Since joining T-Mobile at the start of 2016, he has led the brand through a complete overhaul of their digital experiences. Prior to joining the Un-carrier, Miller was the SVP Executive Creative Director for Razorfish where he oversaw the Creative/Experience Group and strategic business transformation initiatives for Razorfish’s largest accounts.


Michael Miller

Michael Miller

VP Digital Creative, Experience and Social, T-Mobile

Building a Marketing Organization Setup for a Social Future

Hosted by T-Mobile

A brand’s ability to create its own content is key in its social performance. When brands create studios and hire creative talent, it allows them to control the brand narrative and push their creative content out quickly and efficiently and T-Mobile’s social power stems on their ability to do just that.

In this session, Michael Miller, VP Creative Experience and Social Media at T-Mobile, will discuss how T-Mobile’s content studio is changing the way brands work with agencies, but also changing the culture of brand marketing within T-Mobile, and the future of Brand/Agency relationships.

Attend this session and learn:

  • How to tell better brand narratives
  • Creating effective content more efficiently
  • Defining cross-channel storytelling success
  • thursday May 2, 2019
  • 3:30 PM - 3:55 PM
  • Sheraton New York Times Square Hotel
  • Future of Brands, What is Next for Agencies, Social Content
  • Effectively grow and engage your audience, Understand which content formats are right for my campaign, Rise above the noise through better storytelling
thursday 4:05 PM 4:45 PM

CLOSING KEYNOTE: Social Media and the Revolution, with Seth Godin

Social Media and Society

Seth Godin

Seth Godin

Best Selling Author,  

Seth Godin is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He’s also the founder of the altMBA and The Marketing Seminar, online workshops that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow. In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. In 2018, he was inducted into the Marketing Hall of Fame.


Seth Godin

Seth Godin

Best Selling Author,  

CLOSING KEYNOTE: Social Media and the Revolution, with Seth Godin

Social media is a symptom, not a tactic. The world is changing fast, and you have the leverage to make it better.

Join Seth Godin as he shares his insights on how you can make a ruckus without becoming a hard-working cog in a system that doesn’t care.

About Seth
Seth Godin is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages.

He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars.

Seth also writes the most popular marketing blog in the world and his most recent book This is Marketing: You Can’t Be Seen Until You Learn to See became an instant bestseller. In 2018, he was inducted into the Marketing Hall of Fame.

  • thursday May 2, 2019
  • 4:05 PM - 4:45 PM
  • Sheraton New York Times Square Hotel
  • Data Decision Making, Social Media and Society, Evolution of Storytelling
  • Future proof my strategy for next generation consumers

Day 1 Tue, April 30, 2019

Day 2 Wed, May 1, 2019

Day 3 Thu, May 2, 2019