Mon, April 29

Early Pass Pickup11:00am - 6:00pm

Tue, April 30

Official Sessions9:15am - 5:40pm

Wed, May 1

Official Sessions9:15am - 6:00pm

Thu, May 2

Official Sessions9:15am - 5:00pm

tuesday 11:35 AM 12:15 PM

Sponsored

The Content Paradox: A Passing Fad or Our New Reality?

Hosted by Pond5

Social Content

Jason Teichman

Jason Teichman

CEO, Pond5

Jason Teichman is the CEO of Pond5, the leading marketplace for professional-quality video, music, and rich-media content licensing. With the world’s largest collection of royalty-free video, a best-in-class technology platform, and an innovative focus on high-growth new media such as VR/360, 3D models, and motion graphics, Pond5 is uniquely positioned to help creators license their work to a rapidly growing global audience of professional content buyers.

Prior to Pond5, Jason served as EVP and COO at Web.com (NASDAQ: WEB), where he helped businesses of all sizes drive growth via a platform of creative services and online-marketing solutions. He has also held executive leadership roles at Register.com and American Express, and graduated from the University of Michigan with a BA in Political Science.


Jason Teichman

Jason Teichman

CEO, Pond5

The Content Paradox: A Passing Fad or Our New Reality?

Hosted by Pond5

Content consumption is now a 24/7 activity, but creating enough content to satiate consumer demand is challenging. The need for more and more content, in conjunction with declining production budgets, has created a paradox affecting the production, marketing and media industries, to devastating degrees at times. In this panel, we will hear how production companies, agencies, and media companies are coping with their new reality by turning to unconventional solutions.

Attend this session and learn:

  • How to rethink traditional production methods to meet the demands of content creation
  • How to save time and money when creating social content
  • tuesday April 30, 2019
  • 11:35 AM - 12:15 PM
  • Sheraton New York Times Square Hotel
  • Social Content, Future of Platforms
  • Use data to make better decisions, Understand which content formats are right for my campaign
tuesday 12:25 PM 12:50 PM

How to Drive Business by Cultivating Influencer Relationships

Hosted by Adobe

B2B Marketing

Rani Mani

Rani Mani

Head of Global Social Influencer Enablement & Employee Advocacy, Adobe

Rani Mani is the Head of Global Social Influencer Enablement & Employee Advocacy at Adobe. She’s passionate about cultivating and nurturing communities and coaching others to do the same. Rani is currently working across Adobe teams to infuse influencer relations into their strategic plans in order to elevate the voice of the community. Nicknamed The Velvet Hammer, Rani’s mantra is to make the impossible seem possible through her humor, grace, and passion. When she’s not asking provocative questions and making declarative statements at work, Rani is making magical memories with her husband and four kids as they continue to visit the many wonders of the world.


Rani Mani

Rani Mani

Head of Global Social Influencer Enablement & Employee Advocacy, Adobe

How to Drive Business by Cultivating Influencer Relationships

Hosted by Adobe

Social media influencers can significantly affect your organization’s reach and reputation. In fact, Forrester Research reports that just 13% of U.S. adults account for 80% of influential content online. Come to this talk ready to fill your professional toolkit with practical solutions designed to supercharge your influencer relations strategies.

In this talk, Rani Mani, Head of Global Social Influencer Enablement, will illuminate how Adobe built and sustained ongoing influencer programs that help organizations succeed—and how you can, too.

Attend this session and learn:

  • Strategies for working with B2B and B2C influencers in ongoing programmatic ways
  • Best practices and specific tactics to implement as you build your program
  • How to simplify your approach to identifying influencers
  • How to build sustainable relationships with social media heavyweights to keep them moving along a defined path from awareness to brand advocate
  • tuesday April 30, 2019
  • 12:25 PM - 12:50 PM
  • Sheraton New York Times Square Hotel
  • The Influencer Equation, B2B Marketing, Driving Conversions
  • Use data to make better decisions, Work with influencers and influencer campaigns
tuesday 3:30 PM 3:55 PM

Taking Responsibility for Fake News: How We Accept and Perpetuate It

Social Media and Society

Shiv Singh

Shiv Singh

Founder & CEO, Savvy Matters

Shiv Singh advises Fortune 500 companies and early-stage startups on marketing and digital transformation as the Founder of Savvy Matters. He is the co-author of the book, Savvy – Navigating Fake Companies, Fake Leaders & Fake News in the Post-Trust Era which is available for pre-order on Amazon.com. Prior to Savvy Matters, Shiv was a Senior Vice President at Visa Inc., where he was responsible for driving the go-to-market strategy for some of the company’s most disruptive innovations. Earlier in his career, Shiv led digital marketing globally at PepsiCo Inc and wrote the book, “Social Media Marketing for Dummies.” He is a member of the Board of Directors at United Rentals Inc., a Fortune 500 company.


Shiv Singh

Shiv Singh

Founder & CEO, Savvy Matters

Taking Responsibility for Fake News: How We Accept and Perpetuate It

We grew up believing that we could trust our friends, teachers, newspapers, social media feeds, corporations, and politicians. That’s not the case anymore. Misrepresentation, exaggerated truths, and outright fake news have become a worldwide phenomenon. Finding truth in today’s world is only getting harder. But it isn’t just the fault of our leaders, the media, or foreign agents. As regular people, we too carry the blame.

Drawing upon principles from psychology, real-world business experiences and headlines from 2018, Shiv Singh will explore the human glitches that explain how we accept fake news, perpetuate it and what we can do differently in the future.

Attend this session and learn:

  • How to identify exaggerated truths/fake news
  • Retrospective on 2018’s misrepresentation on social media feeds
  • How to avoid perpetuating these experiences
  • tuesday April 30, 2019
  • 3:30 PM - 3:55 PM
  • Sheraton New York Times Square Hotel
  • Future of Publishing, Social Media and Society, Social Content
  • Rise above the noise through better storytelling
tuesday 4:20 PM 5:20 PM

WORKSHOP: How to Tell Stories in a Multi and Omni Channel World

Hosted by IBM Watson Marketing

Evolution of Storytelling

Jon Chang

Jon Chang

Global Product Marketer, IBM Watson

Jon is a 2019 Forbes 30 Under 30 list maker, an expert digital, growth, and product marketer, and a recognized global educator and keynote speaker. He’s currently an IBM Watson product marketer and New York University Adjunct Faculty of Social Media and Web Analytics. Jon further demonstrates his passion for marketing by teaching at General Assembly, while also advising the education non profit Exploration Summer Programs. Previously at Kickstarter, Stack Overflow, and MakerBot.


Jon Chang

Jon Chang

Global Product Marketer, IBM Watson

WORKSHOP: How to Tell Stories in a Multi and Omni Channel World

Hosted by IBM Watson Marketing

The art of storytelling has changed and it continues to evolve. We no longer live in a broadcast era where marketers can simply shout value propositions in single session posts and advertisements. Instead, compelling narratives are developed over time, touchpoints and channels to incrementally fuse your brand purpose into your audience’s ethos.

In this session, IBM Watson’s Jon Chang will help you combine your social media strategy with email, search, and even offline marketing campaigns.

Attend this workshop and learn:

  • Understand the relationship between email and social
  • Understand the relationship between search and social
  • Understand the relationship between offline marketing and social
  • tuesday April 30, 2019
  • 4:20 PM - 5:20 PM
  • Sheraton New York Times Square Hotel
  • Social Content, Evolution of Storytelling
  • Effectively grow and engage your audience, Understand which content formats are right for my campaign, Rise above the noise through better storytelling
tuesday 4:25 PM 4:50 PM

The Evolution of Consumer Driven Storytelling

Hosted by Postmates

Evolution of Storytelling

Eric Edge

Eric Edge

SVP, Brand & Communications, Postmates

Eric is the SVP of Brand and Communications at Postmates — the on-demand “anything” network that helps people unlock the best of their cities and lives. Before Postmates, Eric helped drive growth at Pinterest as the head of global marketing communications. No stranger to tech, he was an early member of the Instagram business team and was the first head of marketing for Facebook in Europe, the Middle East and Africa. He got his start with creative agencies, serving as global chief communications officer of Havas Worldwide and VP of global communications at FCB.


Eric Edge

Eric Edge

SVP, Brand & Communications, Postmates

The Evolution of Consumer Driven Storytelling

Hosted by Postmates

In a world where having a direct relationship with your customer is table stakes, understanding how to evolve the way you build your brand and tell your story is a must. Brands that are successful have learned how to develop storylines that are consumer-led, data-driven and rooted in meaningful consumer truths.

Eric Edge, SVP, Brand & Communications of Postmates will discuss in a fireside conversation how successful brands are paving the way for this best-in-class storytelling technique, and will provide actionable takeaways on how the audience can adapt to have a challenger-brand mindset and drive results.

Attend this session and learn:

  • How to build your brand around consumer-driven stories
  • How to adopt a challenger-brand mindset
  • How to drive results through storytelling
  • tuesday April 30, 2019
  • 4:25 PM - 4:50 PM
  • Sheraton New York Times Square Hotel
  • Data Decision Making, Future of Brands, Evolution of Storytelling
  • Effectively grow and engage your audience, Use data to make better decisions, Rise above the noise through better storytelling
tuesday 4:25 PM 4:50 PM

Ten Trends to Watch in Social Media: From J. Walter Thompson Intelligence’s Future 100

Hosted by J. Walter Thompson Intelligence

Future of Publishing

Lucie Greene

Lucie Greene

Worldwide Director, The Innovation Group, J. Walter Thompson

Lucie Greene is global director of J. Walter Thompson’s futures think tank and consultancy.

She leads JWT’s ongoing research into emerging global consumer behaviors, cultural changes, and sector innovation, steering all content for its widely followed insights platform JWTIntelligence.com. She steers thought leadership globally, working with The Innovation Group’s units in APAC, Europe and the Middle East. She also consults with J. Walter Thompson’s Fortune 500 clients on strategy.

The Innovation Group’s research has an international following and is frequently cited in publications including the New York Times, Bloomberg Businessweek, USA Today and The Times. Lucie is a contributor to Campaign, the Guardian, the New York Daily News and the Financial Times. She has spoken at conferences including SXSW, Web Summit, and The Next Web, as well as appearing on the BBC, Fox News, and Bloomberg TV.

Lucie’s debut book Silicon States: The Power and Politics of Big Tech and What it Means for Our Future was released with Counterpoint in August 2018. Silicon States has been described as “an excoriating look at the new masters of our universe” and was recently named one of the best books of 2018. It was recently optioned by award-winning media company The Front.

Emily Safian-Demers

Emily Safian-Demers

Trends Analyst, The Innovation Group, J. Walter Thompson

Emily Safian-Demers is a Trends Analyst with the Innovation Group where she identifies cultural trends and tracks shifts in consumer behavior. Prior to joining JWT, Emily was the Senior Project Manager for the Ipsos Neuro & Behavioral Science Center, a global task force spearheading innovative consumer neuroscience research to understand consumer emotion and motivation. Her work has taken her around the world, collaborating with colleagues and clients from a wide variety of sectors to implement research using EEG, facial coding and biometrics. She has a BA in Brain & Cognitive Science and French from the University of Rochester.


Lucie Greene

Lucie Greene

Worldwide Director, The Innovation Group, J. Walter Thompson

Emily Safian-Demers

Emily Safian-Demers

Trends Analyst, The Innovation Group, J. Walter Thompson

Ten Trends to Watch in Social Media: From J. Walter Thompson Intelligence’s Future 100

Hosted by J. Walter Thompson Intelligence

J. Walter Thompson Intelligence unveils the latest and greatest trends in consumer behavior, culture, commerce, making an impact on social media, taken from the company’s annual forecast and trend bible, The Future 100. Social media has become a mirror and key medium in propelling consumer and cultural change. Join us to explore emerging trends: Virtual Influencers, Peak Instagram, Grotesque Beauty, Influencer Economies among other rising trends, unpacking what they mean to marketers.

Attend this session and learn:

  • How influencer culture is evolving
  • New Gen Z behaviors
  • Emerging and advanced interplays between social media and commerce
  • tuesday April 30, 2019
  • 4:25 PM - 4:50 PM
  • Sheraton New York Times Square Hotel
  • The Influencer Equation, Future of Brands, Future of Publishing
  • Future proof my strategy for next generation consumers
tuesday 5:00 PM 5:40 PM

How BuzzFeed’s Creators Program is Innovating the Influencer Model

Hosted by BuzzFeed

The Influencer Equation

Essence Gant

Essence Gant

Senior Beauty Editor, BuzzFeed

As Senior Beauty Editor at BuzzFeed, Essence Gant creates beauty content for underrepresented audiences and is especially passionate about amplifying the voices of women of color. Prior to joining BuzzFeed, Essence was an Online Content Producer for Black Enterprise Magazine and contributor for various online fashion and beauty publications.

Erin Phraner

Erin Phraner

Supervising Video Producer, BuzzFeed

Erin Phraner is a Supervising Video Producer at BuzzFeed, where she manages teams dedicated to the creation of highly shareable editorial and branded lifestyle content across platforms covering food, home, entertainment, health and family. Before BuzzFeed, Erin was Senior Video Producer at Good Housekeeping and Assistant Food Editor at Food Network Magazine.

Augusta Falleta

Augusta Falleta

Supervising Producer, BuzzFeed

Augusta Falletta is a Supervising Producer at BuzzFeed, where she leads teams across editorial production, affiliate marketing programs, and branded content activations to create top-performing cross-platform content. Augusta has been at BuzzFeed for over four years, and previously was Associate Beauty Editor at Style Caster and a Senior Resident Assistant at FIT.


Essence Gant

Essence Gant

Senior Beauty Editor, BuzzFeed

Erin Phraner

Erin Phraner

Supervising Video Producer, BuzzFeed

Augusta Falleta

Augusta Falleta

Supervising Producer, BuzzFeed

How BuzzFeed’s Creators Program is Innovating the Influencer Model

Hosted by BuzzFeed

As the impact and number of influencers grow, today’s brands need a new way to collaborate with brand representatives who can effectively tell their story.

A new influencer model has been pioneered at BuzzFeed with its Creators Program. In this panel, you’ll learn how that program amplifies and supports both homegrown and external talent who have highly engaged followings in niche areas, while organically extending the company’s reach.

Attend this session and learn:

  • Perspectives on the evolving relationship between content creators and audiences
  • Tips for curating personal content that naturally aligns with a brand
  • Key learnings from experimenting with cross-platform storytelling
  • tuesday April 30, 2019
  • 5:00 PM - 5:40 PM
  • Sheraton New York Times Square Hotel
  • The Influencer Equation, Future of Publishing, Evolution of Storytelling
  • Work with influencers and influencer campaigns, Understand which content formats are right for my campaign, Rise above the noise through better storytelling
tuesday 5:00 PM 5:40 PM

Overcoming the Social Media Paradox: The Good, The Bad, and The Ugly

Hosted by AARP

Social Media and Society

Cindy Gallop

Cindy Gallop

Founder & CEO, MakeLoveNotPorn

Cindy moved to New York from London in 1998 to start up the US office of ad agency, and Bartle Bogle Hegarty in 2003 was named Advertising Woman of the Year. She is the founder & CEO of www.ifwerantheworld.com, a radically simple web-meets-world platform designed to turn good intentions into action, one micro action at a time – currently 9 months old in beta. She is also the founder of www.makelovenotporn.com which launched at TED 2009. She consults for brands and clients who want to change the game in their particular sector.

Kaitlin Drexler

Kaitlin Drexler

Sales Director, Refinery29

 

Patrice Woods Wildgoose

Patrice Woods Wildgoose

Social Media Brand Strategist, AARP

 


Cindy Gallop

Cindy Gallop

Founder & CEO, MakeLoveNotPorn

Kaitlin Drexler

Kaitlin Drexler

Sales Director, Refinery29

Patrice Woods Wildgoose

Patrice Woods Wildgoose

Social Media Brand Strategist, AARP

Overcoming the Social Media Paradox: The Good, The Bad, and The Ugly

Hosted by AARP

Social media can feel exclusionary in a society of “-isms.” Sexism, sizeism, and ageism– to name a few. Nevertheless, it can be the solution to help us examine, discuss, and overcome social division. This panel will deep dive into how individuals, media and national nonprofit organizations are working to counter those divisions and using social media to help us make meaningful connections and learn from one another.

This session will discuss panelists recent successes in leveraging social media to provoke social connection and action while impacting behavior.

Attend this session and learn:

  • How to use the power of social media for good (not evil) to connect with relevant communities, to have real conversations, and try to shift our mindsets
  • Ways that even the most established brands can incite provocative conversations
  • Proof that fresh takes from brands can break through the clutter, even when we’re all facing cause-related burnout
  • Adapting to shifts between platforms and the evolving social media climate to ensure that the voice you’re communicating will resonate and always be authentic
  • tuesday April 30, 2019
  • 5:00 PM - 5:40 PM
  • Sheraton New York Times Square Hotel
  • Social Media and Society, Evolution of Storytelling, Future of Platforms
  • Effectively grow and engage your audience, Future proof my strategy for next generation consumers, Rise above the noise through better storytelling
wednesday 9:15 AM 10:15 AM

WORKSHOP: 6 Seconds or Bust: Mastering Short-Form Storytelling and Micro-Content

Hosted by NBCUniversal

Social Content

Megan Toth

Megan Toth

Senior Social Media Lead, NBCUniversal

Megan Toth is the Senior Social Media Lead at NBC, overseeing the social media strategy for NBC’s lifestyle programs. Prior to NBC, Megan led the social strategy and content creation at CNBC for its primetime programming, including Jay Leno’s Garage. Her growth strategies resulted in Jay Leno’s Garage growing its Facebook page to 1 million likes, and Open House TV’s YouTube channel to over 100,000K subscribers. Before joining NBCUniversal, Megan worked on the agency side, managing the social presence for Audi of America at HUGE and LG Electronics at iCrossing.


Megan Toth

Megan Toth

Senior Social Media Lead, NBCUniversal

WORKSHOP: 6 Seconds or Bust: Mastering Short-Form Storytelling and Micro-Content

Hosted by NBCUniversal

In today’s world, we only have between 3-6 seconds to capture someone’s attention and tell a story. What message are you trying to convey? Are you promoting the premiere date of a new TV series or cast of a movie? Are you a brand offering a new product?

It’s not enough to simply post a 60- or 30-second movie trailer or other pieces of content directly to social media. It needs to be optimized for the social platform – think format and audience. When you have six seconds to convey your message, every second counts. Creating “snackable content”, is no longer optional in our mobile-driven world and doing it successfully is an art. Not only does this new canvas appeal to shortened attention spans, but 6-second ads have implications beyond social. OOH, marketing is becoming more interactive and commercial breaks on TV are becoming shorter.

In this interactive session, Megan Toth, Sr. Social Media Lead at NBC, discusses why it’s important to adjust your marketing strategy to cater to shrinking attention spans, overcome distractions and get noticed.

Attend this session and learn:

  • The secrets to creating “thumb-stopping” short-form social media content that stands out among the noise
  • How social is influencing TV, and networks are straying from their standard 30-second ad formats to create 6-second ads
  • How restrictions boost creativity, as creatives are tasked with rethinking how to condense a brand story in a shorter format
  • Case examples from NBC’s hit shows, including Jay Leno’s Garage, and how talent is learning to adjust to the age of short-form content
  • wednesday May 1, 2019
  • 9:15 AM - 10:15 AM
  • Sheraton New York Times Square Hotel
  • Social Content, Evolution of Storytelling, Future of Platforms
  • Effectively grow and engage your audience, Understand the regulatory space, Understand which content formats are right for my campaign
wednesday 9:15 AM 9:40 AM

What the World Needs Now: Activated Storytellers

Evolution of Storytelling

Ari Kuschnir

Ari Kuschnir

Founder, Managing Partner, m ss ng p eces

Ari Kuschnir is the Founder and a Managing Partner of m ss ng p eces, the award-winning new wave production and entertainment partner for content and immersive experiences that inspire culture.

Since 2005, Ari has been leading, advising and completing creative projects that resonate, seeking to shed light on people, projects, and ideas that matter to him, as well as the community he surrounds himself in. He consistently pushes the boundaries of what’s possible in storytelling, through radical, never-been-done-before projects in emerging and immersive content.

Ari has collaborated with some of the world’s leading artists, agencies, brands, and organizations. He has been featured on the Creativity 50 and sits on the board of advisors for the Future of Storytelling. He frequently speaks at conferences as an industry leader. For the past three years, m ss ng p eces has catapulted to the AdAge Production Company A-List.

He lives in Los Angeles with his wife Michelle and their daughter Luna.


Ari Kuschnir

Ari Kuschnir

Founder, Managing Partner, m ss ng p eces

What the World Needs Now: Activated Storytellers

The modern tale of individualism, control, power, and endless economic growth with finite resources is collapsing as we speak. What role are we playing in this story? How do we open ourselves to better stories as a culture? And what comes after the coveted Hero’s Journey that our culture is perpetually stuck in? Is there a new story after the hero conquers evil and comes home?

Ari Kuschnir, founder of the new wave production and entertainment company m ss ng p eces, is on a mission to empower storytellers, creatives & companies to open our hearts and minds to new narratives that positively impact ourselves while helping generate a flourishing world.

By combining Bio & Neurohacking techniques with systems thinking, mythology, filmmaking, and mindfulness he’s developing a unique way to weave these booming fields of creativity, technologies, and ideas into practical takeaways much needed at this critical point in our (his)story.

Attend this session and learn:

  • Ari’s favorite bio/neuro hacking tools to upgrade your story
  • How to create from a place that activates and empowers others
  • New and emerging storytelling modes like Solarpunk
  • Ways of unlocking Activated narratives in the culture
  • wednesday May 1, 2019
  • 9:15 AM - 9:40 AM
  • Sheraton New York Times Square Hotel
  • Future Tech, Social Media and Society, Evolution of Storytelling
  • Invest in the right marketing technology products, Future proof my strategy for next generation consumers, Rise above the noise through better storytelling
wednesday 9:50 AM 10:30 AM

Why We Don’t Care About Facebook and Never Did

Hosted by Dotdash

Future of Platforms

Neil Vogel

Neil Vogel

CEO, Dotdash

Neil Vogel joined Dotdash (then About.com) in April 2013, and has led the company’s transformation from a general information website to a vibrant collection of branded vertical properties. Today, Dotdash is among the largest and fastest-growing online publishers, and each of its brands is among the leaders in its category.

Prior to joining Dotdash, Neil was the Founder and CEO of Recognition Media, a creator and producer of award shows and media properties for digital, creative, and advertising communities including the Webby Awards, The Telly Awards, and Internet Week New York and Europe.

Before starting Recognition Media, Neil was Chief Corporate Development Officer at Alloy Media + Marketing, a digital content and marketing services company focused on the teen and youth market. Neil also serves as a venture partner at FirstMark Capital.


Neil Vogel

Neil Vogel

CEO, Dotdash

Why We Don’t Care About Facebook and Never Did

Hosted by Dotdash

Dotdash was recently named Digiday’s Publisher of the Year and just surpassed $100M in revenue, but when it comes to social media, the digital publisher doesn’t solely focus on the traffic it generates from social media networks like Facebook.

In this fireside conversation, Neil Vogel, CEO of Dotdash, will share how he and his team have been able to scale its digital publishing business in an era where being “social first” is considered the only path to success. For them, what matters most is making the best content, on the fastest-sites with the most respectful advertising.

Attend this session and learn:

  • Why not having an off-platform strategy for video helps them better serve their audience
  • Why it’s dangerous to chase shiny new objects
  • Why there is no place on the Internet for crappy or mediocre content
  • wednesday May 1, 2019
  • 9:50 AM - 10:30 AM
  • Sheraton New York Times Square Hotel
  • Future of Publishing, Social Content, Future of Platforms
  • Understand which content formats are right for my campaign, Future proof my strategy for next generation consumers
wednesday 9:50 AM 10:30 AM

Social Video: The Art of Telling Stories

Hosted by That Lot

Evolution of Storytelling

David Levin

David Levin

Creative Director, That Lot

After working as a writer at MTV, and freelance copywriter for a number of brands and terrible magazines (his words), David’s initial foray into social media came when he set up a spoof Twitter account for his local pub, @the_dolphin_pub, which attracted a cult following and was named Time Out’s ‘Best London Twitter’. He was then asked to write and create social content for numerous brands and broadcasters including adidas, Beats Headphones, Kit-Kat and BBC One’s The Voice which broke BBC records for followers and engagement. Now, as Creative Director at his agency That Lot (where his clients include Jamie Oliver, Red Bull and Nat Geo), David specialises in nailing tone of voice and creating shareable ownable social formats, many of which contributed towards That Lot recently winning Social Media Agency of The Year as well as some major wins for clients such as making Channel 4 the most viewed UK broadcaster on Facebook.

David Schneider

David Schneider

Creative Director , That Lot

Award-winning actor, writer, director and social media obsessive with nearly half a million followers on the various platforms, David is the co-founder of social media company That Lot, creating videos, images, podcasts and posts for clients such as NatGeo, Red Bull and Jamie Oliver. David’s most recent film was The Death Of Stalin which he co-wrote and for which he was nominated for a BAFTA alongside numerous other awards.


David Levin

David Levin

Creative Director, That Lot

David Schneider

David Schneider

Creative Director , That Lot

Social Video: The Art of Telling Stories

Hosted by That Lot

From grabbing viewers by the opening to picking the right format; from platform specificity to making each framework, That Lot’s David Schneider and David Levin guide you through what works and what doesn’t work in creating and landing video on social.

Using examples of their video output for clients such as Nat Geo and UK broadcaster Channel 4 (now the biggest broadcaster on Facebook), dissecting innovative video formats and ad-units they have made for the likes of Red Bull and Nando’s, and drawing on David S’s experience in other media (most recently The Death Of Stalin, which he co-wrote), the two Davids discuss how to combine creativity, a platform-first approach, data and testing to tell incredibly effective and shareable stories on social. May contain lols.

Attend this session and learn:

  • Tips on how best to tell stories (and Stories) in video
  • Understanding how to land video on different platforms
  • Understanding where social video is going next and how to innovate accordingly
  • wednesday May 1, 2019
  • 9:50 AM - 10:30 AM
  • Sheraton New York Times Square Hotel
  • Future of Publishing, Social Content, Evolution of Storytelling
  • Effectively grow and engage your audience, Understand which content formats are right for my campaign, Rise above the noise through better storytelling
wednesday 9:50 AM 10:30 AM

Social Impact Storytelling: Getting to "Go"

Hosted by Columbia University

Evolution of Storytelling

Marcia Stepanek

Marcia Stepanek

Media & Communications Lecturer, Columbia University

Marcia is a journalist and media professor specializing in social impact narratives and emerging media in Columbia University’s graduate Nonprofit Management Program. The author of the forthcoming book, Swarms: The Rise of the Digital Anti-Establishment, about the evolving influence of digital networks, Marcia is also the CEO and Executive Producer at Brand Stories Studios, a Manhattan media collaborative she founded to help civil sector organizations convey and scale their social impact. A frequent speaker at conferences and universities around the world, Marcia contributes to the Stanford Social Innovation Review and has been featured as a media and nonprofit expert in publications including The New York Times, WIRED, the Huffington Post, and on MSNBC.com and National Public Radio. Her journalism has won a variety of awards, including a George Polk Award and a National Press Club Award for Washington Correspondence; she was a finalist for a Pulitzer Prize and a World Technology Network award for media and journalism.

Henry Timms

Henry Timms

Founder of #givingtuesday and President and CEO, 92Y

Henry Timms is President and CEO of 92nd Street Y and the author of the NYTimes best-seller, New Power: How Power Works in Our Hyperconnected World and How to Make it Work for You. Under Henry’s leadership, 92Y is re-imagining the role of the traditional community center, using innovative programming and new technology both locally and globally. Henry oversees the organization’s 40+ businesses, including critically-acclaimed performing and visual arts programs; a world-renowned series of talks and readings; a huge range of family and wellness programming; professional development opportunities; and more.

In 2012, Henry founded #GivingTuesday, a global day of giving that was honored with a Cannes Lion at the International Festival of Creativity; the PRWeek Global Award for Nonprofit Campaign of the Year; and the inaugural UJA-Federation Riklis Prize in Agency Entrepreneurship. Henry also co-founded the annual Social Good Summit, which pioneered a new, inclusive summit model that opened up the critical discussions held during UN week to a much wider audience and led to concurrent gatherings around the world. As an extension of the Social Good Summit, Henry led the team that developed a MOOC (massive open online course) called “How to Change the World,” offered with Wesleyan University; 51,000 students participated in its first year.

Micah Sifry

Micah Sifry

Co-Founder & Executive Director, Civic Hall

Micah L. Sifry is a writer, editor and democracy activist. Since 2004, he has been the co-founder and editorial director of Personal Democracy Media. In addition to co-founding Civic Hall, he is also a senior adviser to the Sunlight Foundation and serves on the boards of Consumer Reports and the Public Laboratory for Open Technology and Science. He is the author or editor of eight books, most recently A Lever and a Place to Stand: How Civic Tech Can Move the World (Personal Democracy Media, 2015) and The Big Disconnect: Why the Internet Hasn’t Changed Politics (Yet) (OR Books, 2014), and in the spring of 2012 taught “The Politics of the Internet” at Harvard’s Kennedy School. He lives with his family in Hastings-on-Hudson, NY.

Samantha McCann

Samantha McCann

Vice President, Journalist Practice Change, Solutions Journalism Network

Samantha McCann is VP of Solutions Journalism’s change practice for journalists and leads workshops for progressive journalists across the country. She comes to SJN after working in environmental and fiscal policy research at Seattle University and holding editorial positions at several publications. She has published in The Journal of International Affairs, Scholastic, The Guardian, PRI, & others, and authored the text of an award-winning photography book, Columbia University in Pictures. She has researched and published on sentencing and drug policy, racial bias in crime reporting, and the impact of a criminal record on earnings upon reentry. She holds a M.P.A. from Columbia University’s School of International and Public Affairs and a B.A. in political science from Seattle University.


Marcia Stepanek

Marcia Stepanek

Media & Communications Lecturer, Columbia University

Henry Timms

Henry Timms

Founder of #givingtuesday and President and CEO, 92Y

Micah Sifry

Micah Sifry

Co-Founder & Executive Director, Civic Hall

Samantha McCann

Samantha McCann

Vice President, Journalist Practice Change, Solutions Journalism Network

Social Impact Storytelling: Getting to "Go"

Hosted by Columbia University

After a year of high-profile disclosures of fake news, algorithmic manipulation and increasing security and privacy concerns over Facebook and other common social media platforms, it is becoming harder for social innovators, free agents, social networks and mission-driven organizations to create authentic, compelling and “share-able” narratives across multiple channels that can evoke empathy, build trust, and inspire an audience to action.

We gather some of the top experts in social storytelling, journalism and civic tech to share their knowledge of what works, what misses and which top new platform, channel mix, and story/narrative tactics can help any change-minded organization challenged by today’s noisy information landscape zoom to the top of the “attention economy” — regardless of their size and social purpose.

Attend this session and learn:

  • How hyper-connectivity is evolving for storytelling and why it is reshaping the way cause-minded crowds create and share stories for social causes
  • The future of storytelling for cause organizing, plus best practices
  • New opportunities for cross-sector social impact storytelling partnerships and cross-platform organizing strategies to scale and sustain engagement
  • wednesday May 1, 2019
  • 9:50 AM - 10:30 AM
  • Sheraton New York Times Square Hotel
  • Social Media and Society, Evolution of Storytelling
  • Effectively grow and engage your audience, Understand which content formats are right for my campaign, Rise above the noise through better storytelling
wednesday 10:40 AM 11:05 AM

Sponsored

AI and Social Media: How We Are No Longer in Control

Hosted by Social Chain

AI vs Humanity

Steven Bartlett

Steven Bartlett

CEO, Social Chain Group

Botswana born and raised in the UK, Steven Bartlett is the 26-year-old CEO of Social Chain Group – a global, social-first marketing agency and production house. From a bedroom in Manchester, this university dropout built the group’s two flagship companies – Social Chain and Media Chain – when he was just 22 years old.

Steven is currently based in NY, leading a company of 200+ like-minded individuals who are quickly disrupting the ever-changing social sphere. Social Chain’s impressive client list includes the likes of Apple, Amazon, Coca-Cola, Superdry, New Balance and Nokia, with their presence now felt in Manchester, London, Berlin and New York. Since its onset, the digital publishing house ‘Media Chain’ now owns some of the largest media assets online – reaching over 10 billion people a month through a series of online brands.

An award-winning entrepreneur with accolades such as Great British Entrepreneur of the Year 2017 and Most Influential Agency Figure 2018, Steven also acts as a speaker, investor and content creator, hosting top charting podcast, ‘The Diary of a CEO’. Steven is the voice of a generation, inspiring people daily with his disruptive methods, unconventional business model and unique company culture.


Steven Bartlett

Steven Bartlett

CEO, Social Chain Group

AI and Social Media: How We Are No Longer in Control

Hosted by Social Chain

Artificial Intelligence is bridging the gap between science and execution and there are more ways than ever to integrate AI into marketing and social media campaigns. But what happens when we are no longer in control? Whether you like it or not, AI is coming for your job.

During this session, Steven Bartlett, CEO of Social Chain Group, will discuss how you can avoid this threat and maneuver its power to your advantage.

Attend this session and learn:

  • How to optimize the production of content to incorporate the consistent, pioneering changes within the digital world
  • How to use AI to understand competitors’ movements, personalize campaigns and generate the best digital influencer campaigns in the industry
  • wednesday May 1, 2019
  • 10:40 AM - 11:05 AM
  • Sheraton New York Times Square Hotel
  • Future Tech, The Influencer Equation, AI vs Humanity
  • Work with influencers and influencer campaigns, Invest in the right marketing technology products, Understand which content formats are right for my campaign
wednesday 11:35 AM 12:15 PM

Sponsored

How to Manage the Mystery of Influencer Marketing

Hosted by Julius

The Influencer Equation

Anton Capria

Anton Capria

Director of Business Development, Julius

Anton Capria is a digital marketing specialist with years of experience helping brands and agencies to achieve their marketing goals. His experience spans from professional soccer to influencer marketing, serving in positions at Relevent Sports where Anton worked with Real Madrid in the US market, to his current position as Director of Business Development at Julius, the Influencer Marketing SaaS company. Julius supports a global client roster of leading ad agencies and brands by helping them discover and connect with influencers, and manage their campaigns.


Anton Capria

Anton Capria

Director of Business Development, Julius

How to Manage the Mystery of Influencer Marketing

Hosted by Julius

In less than a decade, influencer marketing has rapidly evolved into a multi-billion dollar industry. Every year, more brands, agencies and influencers join the party, but what do we know about the influencers? Do they really prefer Instagram to Facebook, and what made them consider themselves an influencer in the first place? Do they work full-time or consider being an influencer a side hustle? Would they buy followers, and how ‘legit’ do they think their fellow influencers are? And how often do they have problems with payments, creative direction or performance measurement?

In this session, Julius’ Anton Capria looks into all these questions and asks how marketers can make the process more manageable for everyone involved.

Attend this session and learn:

  • All about the influencers that make influencer marketing work
  • Insights about what’s changed in influencer marketing from 2018 to 2019
  • Influencer marketing best practices for marketers
  • wednesday May 1, 2019
  • 11:35 AM - 12:15 PM
  • Sheraton New York Times Square Hotel
  • The Influencer Equation, Social Media and Society, Social Content
  • Work with influencers and influencer campaigns, Invest in the right marketing technology products, Understand which content formats are right for my campaign
wednesday 11:35 AM 12:15 PM

Navigating Media’s New World Order: How Data Can Enhance Your Storytelling

Hosted by Comscore

Data Decision Making

Sarah Hofstetter

Sarah Hofstetter

President, Comscore

Sarah is a decorated industry veteran with a proven track record of helping marketers transform their businesses to thrive amid rapid media disruption.

Before joining Comscore as President, Sarah spent 13 years at 360i leading the agency’s adaptability, helping marketers capitalize on industry changes, building best in class practices across creative, media and digital. Under her stewardship, 360i was recognized by Ad Age as one of the top advertising agencies for eight consecutive years.

Sarah was named to the 2014 AAF Hall of Achievement and the 4A’s list of 100 People Who Make Advertising Great. She has been recognized by Ad Age’s “40 Under 40,” the Adweek 50, Adweek Power 100 and has been inducted into the Word of Mouth Marketing Hall of Fame. She has also taken the stage at Cannes Lions Creativity Festival and Fortune Most Powerful Women Next Gen Summit, among others.

In Nov. 2018, Sarah was elected to the Board of Directors for Campbell Soup Company (NYSE: CPB).


Sarah Hofstetter

Sarah Hofstetter

President, Comscore

Navigating Media’s New World Order: How Data Can Enhance Your Storytelling

Hosted by Comscore

There’s no doubt that the media landscape is changing. Content is now proliferating across platforms, walled gardens are holding strong, and data is more pervasive than ever before – with both first and third-party data readily available. In this increasingly complex and fragmented world, how can business leaders make sure they don’t have any blind spots? And how can data empower marketers and media players alike to more effectively capture the hearts and minds of audiences?

In this engaging panel led by Comscore’s President Sarah Hofstetter, we will explore how data can help you tell impactful stories, better connect with consumers, as well as adapt to today’s and tomorrow’s challenges.

Attend this session and learn:

  • How to use data for more effective storytelling
  • How to effectively connect first and third party data to avoid blind spots
  • How to better reach and impact your consumers
  • wednesday May 1, 2019
  • 11:35 AM - 12:15 PM
  • Sheraton New York Times Square Hotel
  • Data Decision Making, Social Content, Evolution of Storytelling
  • Use data to make better decisions, Future proof my strategy for next generation consumers, Rise above the noise through better storytelling
wednesday 12:25 PM 12:50 PM

The Art of Storytelling: The Currency of Culture

Hosted by Doner

Social Media and Society

Marcus Collins

Marcus Collins

Chief Consumer Connections Officer, Doner Advertising

Marcus Collins is a culturally curious thinker with an academic insight into the cognitive drivers that impact consumer behavior. He serves as the Chief Consumer Connections Officer at Doner Advertising, a full-serve advertising agency, and is a recipient of Advertising Age’s 40 Under 40 (2016) and Crain’s Business Detroit’s 40 Under 40 (2016). Previously, he led the Social Engagement practice across Steve Stoute’s New York advertising agency, Translation. There, Marcus leveraged the psychological motivators that drive what we do, say, and share in an effort to create contagious marketing programs that extend across both the online and offline world of ‘social’. His strategies and creative contributions have led to the success of Budweiser’s “Made In America” music festival, the launch of Bud Light Platinum, the launch of the Brooklyn Nets (Hello Brooklyn!), and State Farm’s “Cliff Paul” campaign – to name a few.

Prior to joining Translation, Marcus led iTunes + Nike sport music initiatives at Apple (iTunes Partner Marketing) and ran digital strategy for Beyoncé.

Marcus is an extremely passionate educator. He teaches at the Ross School of Business, University of Michigan, as a Teaching Excellence Award Winning and Golden Apple Award nominated professor of marketing. He teaches around the globe and speaks across stages far and wide, from Cannes Lions International Festival for Creativity to C2 Montreal, SXSW, Social Media Week, Hyper Island, TEDx, and Talks at Google.

Marcus is pursuing his doctorate at Temple University and holds an MBA with an emphasis on Strategic Brand Marketing from the University of Michigan, where he also earned his undergraduate degree in Material Science Engineering. He is a proud Detroit native, a devoted husband, and loving father.


Marcus Collins

Marcus Collins

Chief Consumer Connections Officer, Doner Advertising

The Art of Storytelling: The Currency of Culture

Hosted by Doner

There are few words more powerful in the English language than “once upon a time.” Why? Because human beings are indefensible to the power of stories. It’s not the seductive nature of prose alone that wields these effects but the utility of storytelling that facilitates information exchange and behavioral norming.

This, of course, creates an invaluable vehicle for marketers to deliver branded messages. However, not all stories are created equal. For every successful branded story told, there is a long list of failures. How then might brands fully realize storytelling’s true potential?

This session aims to explore this phenomenon further and offer some actionable perspective.

Attend this session and learn:

  • Gain an understanding of storytelling anatomy
  • Explore the kind of stories which brands are licensed to tell
  • Identify the role culture plays in brand storytelling
  • wednesday May 1, 2019
  • 12:25 PM - 12:50 PM
  • Sheraton New York Times Square Hotel
  • Social Media and Society, Evolution of Storytelling
  • Rise above the noise through better storytelling
wednesday 3:30 PM 3:55 PM

What's Your P.O.V? (Power of Vulnerability)

Hosted by Refinery29

Social Media and Society

Amy Emmerich

Amy Emmerich

Chief Content Officer, Refinery29

Amy Emmerich is the Chief Content Officer at Refinery29, the leading media and entertainment company focused on young women. She has more than 20 years of experience developing content and programming for brands including Refinery29, MTV Networks, Travel Channel, and Vice Media. An Emmy award-winning producer, she has a full spectrum of production and development experience across platforms, including linear television, digital video, and social media, and is committed to creating a dialogue that matters most to a new generation of powerful women.

As CCO, Amy oversees all Refinery29 content and is focused on driving strategy and expanding distribution across channels as the brand scales globally. Under Amy’s leadership, Refinery29 has launched numerous successful franchises, content brands, and partnerships for the company. Amy also spearheaded the launch of Shatterbox, the successful short film initiative which gives female directors the opportunity to realize their creative visions and reach new audiences, now in its second season. The films have premiered at festivals globally, including Cannes, Sundance, and SXSW.


Amy Emmerich

Amy Emmerich

Chief Content Officer, Refinery29

What's Your P.O.V? (Power of Vulnerability)

Hosted by Refinery29

In the media days of lore, beauty marketers showed us how to hide that blemish, social platforms taught us how to program for deficiencies, and daily content made us conform and confirm our worst fears about ourselves.

Thankfully today, audiences are much savvier and culture is much sharper, and so we must be, too. Words like ’empathy’ and ‘transparency’ are everywhere, but how do we evolve that into a successful business model? Brands now must encourage vulnerability, not to isolate consumers, but to celebrate their differences — engaging focused communities, sharing insightful, relevant content, and allowing passionate people to connect with one another.

In this presentation, Refinery29 CCO Amy Emmerich will unpack the widening opportunities of vulnerability, and why it isn’t an insecurity to be sold but a value to be serviced.

Attend this session and learn:

  • What vulnerable content looks like
  • How to build a ‘fan’-chise
  • How brands can translate ‘niche’ interests for a global audience
  • How to service–not sell–to your audience
  • wednesday May 1, 2019
  • 3:30 PM - 3:55 PM
  • Sheraton New York Times Square Hotel
  • Future of Brands, Social Media and Society, Social Content
  • Effectively grow and engage your audience, Future proof my strategy for next generation consumers
wednesday 3:30 PM 3:55 PM

Successful Video Marketing: Inspiration, Trends & Best Practices for Storytelling on Social

Hosted by Animoto

Evolution of Storytelling

Jason Hsiao

Jason Hsiao

Co-Founder & Chief Video Officer, Animoto

Jason is the Chief Video Officer & Co-Founder of Animoto, an award-winning online video maker that makes it easy for anyone to create professional-quality video. Used by millions of consumers, businesses, photographers and educators, Animoto is deeply rooted in the belief that video is the most effective way to communicate what’s important.

Jason studied Economics at Dartmouth College before going on to serve as a television producer for MTV Networks. He was the creator and co-executive producer of Dirty Stinkin’ Politics, a political comedy series for Comedy Central, which he developed with five-time Emmy winner Eddie Feldmann (HBO Dennis Miller Live, Comedy Central Showbiz Show with David Spade). Jason also produced segments for comics including Jerry Seinfeld, George Carlin, Dave Chappelle, Sarah Silverman, and Jon Stewart at Tough Crowd.

He was the creator and producer of New York’s Sketch Fights, a live-event competition between TV comedy writers at Carolines Comedy Club. In 2003, Jason produced the stage comedy Matt & Ben which was featured at the HBO Aspen Comedy Festival and then toured across the United States in 12 cities. The play’s 11-month Off-Broadway run in New York City was listed among the top five shows of 2003 by Time Magazine.


Jason Hsiao

Jason Hsiao

Co-Founder & Chief Video Officer, Animoto

Successful Video Marketing: Inspiration, Trends & Best Practices for Storytelling on Social

Hosted by Animoto

When it comes to social media, successful storytelling is visual storytelling. And, video is the most compelling way to tell a striking, visual story. So, how do you create share-worthy social videos that tell a story, while connecting your audience in a genuine way? Hint: You already have everything you need. Figuring out where to start can be a challenge.

Join Jason Hsiao, Chief Video Officer and Co-founder of Animoto, to learn actionable tips and best practices that draw viewers in on Facebook, Instagram and YouTube. Jason will cut to the chase with key video marketing strategies that brands and influencers swear by for major social media platforms.

Attend this session and learn:

  • Best practices that draw viewers in on Facebook, Instagram and YouTube
  • Inspiring examples of successful past campaigns
  • Fresh insights and inspiration to create videos that make viewers stop scrolling, and start engaging with your content
  • wednesday May 1, 2019
  • 3:30 PM - 3:55 PM
  • Sheraton New York Times Square Hotel
  • Future of Publishing, Social Content, Evolution of Storytelling
  • Effectively grow and engage your audience, Understand which content formats are right for my campaign, Future proof my strategy for next generation consumers
wednesday 3:30 PM 3:55 PM

From Rapper to Entrepreneur: How Spectacular Smith Helps Turn Followers Into Revenue

Hosted by Adwizar

The Influencer Equation

Spectacular Smith

Spectacular Smith

CEO, Adwizar

Spectacular Blue Smith, known by his stage name Spectacular is an American entertainer, entrepreneur, and author. He is the founder of the record label Mula Music Group and the founder and CEO of Adwizar Inc.


Spectacular Smith

Spectacular Smith

CEO, Adwizar

From Rapper to Entrepreneur: How Spectacular Smith Helps Turn Followers Into Revenue

Hosted by Adwizar

Social media has become one of the most important aspects of advertising and provides incredible benefits that help reach millions of customers worldwide when done correctly. It is important for a person wanting to grow their social media to understand the steps and tools to do so.

In this interview, you will learn how after 9 years of building social media accounts for over 100 celebrity clients, Spectacular has created proven methods and strategies to build a loyal massive audience on social media. Spectacular will go over the strategies he tested with his celebrity clients until he found a system for gaining and monetizing followers that anyone can use.

Attend this session and learn:

  • Best practices and techniques on how to create viral content, automate, and monetize
  • Proven methods to help grow your social media audience
  • Tips & tricks on working with influencers
  • wednesday May 1, 2019
  • 3:30 PM - 3:55 PM
  • Sheraton New York Times Square Hotel
  • The Influencer Equation, Data Decision Making, Driving Conversions
  • Gain new customers and reduce cost of acquisition, Work with influencers and influencer campaigns, Understand which content formats are right for my campaign
wednesday 4:20 PM 5:20 PM

WORKSHOP: How to Measure the Impact of your Brand Marketing

Hosted by Skillshare

Data Decision Making

Cara Meiselman

Cara Meiselman

Director of Brand Marketing, Skillshare

Cara Meiselman is the Director of Brand Marketing at Skillshare where she leads all non-acquisition B2C marketing initiatives including customer/lifecycle marketing, social media, content, press and brand marketing. Previously, she served as Director of Community and Content at ClassPass where she led the strategy for social media, influencers, activations and content marketing. Cara has experience leading brand strategy for several large companies as well as creating custom trainings for corporate clients and their employees. Cara is a frequent speaker at conferences including INBOUND, Social Media Week and WOMM-U and has featured blog posts on sites such as Mashable, Inc. and Forbes.


Cara Meiselman

Cara Meiselman

Director of Brand Marketing, Skillshare

WORKSHOP: How to Measure the Impact of your Brand Marketing

Hosted by Skillshare

Having a strong brand marketing strategy is key to differentiating your business from the competition. Investments in content, social media, events/activations, press and brand partnerships are often key to your business’s success but also the hardest to measure. In order to secure resources and make smart decisions, you need to be able to measure success, tether to KPIs that tie back to your overall business objectives and get executive buy-in.

In this session, Cara Meiselman, Director of Brand Marketing at Skillshare, we will go over a variety of ways to measure the success of your brand initiatives and help you identify which areas/investments are right for your business and for your growth.

Attend this session and learn:

  • Ideation around non-acquisition marketing opportunities for your brand to test
  • Metrics to measure success for brand marketing
  • Sction items on how to implement success brand marketing at your company
  • wednesday May 1, 2019
  • 4:20 PM - 5:20 PM
  • Sheraton New York Times Square Hotel
  • Data Decision Making, Future of Brands, Driving Conversions
  • Gain new customers and reduce cost of acquisition, Use data to make better decisions, Invest in the right marketing technology products
wednesday 4:25 PM 5:05 PM

In Market: Using Social and Communities to Develop New Products

Hosted by Gravity Products & Big Spaceship

Data Decision Making

Victor Pineiro

Victor Pineiro

SVP, Social Media, Big Spaceship

Victor Pineiro is SVP, Social Media at Big Spaceship. In his nine years at Big Spaceship, Victor brought Skittles to social media, grew YouTube as a brand and cultural force over the past six years, and helped revolutionize the way products are created and marketed at Hasbro. He also partnered with JetBlue, Google Maps, Google Play, Starbucks, Samsung Mobile, Purina and Sonos to launch or evolve their social media strategy, content and campaigns. He’s listed in Business Insider’s 30 Most Creative People In Social Media, PRWeek’s Digital 50 and writes regularly for Ad Age, Mashable, Fast Company, Digiday and Vice.

Victor came to digital through his work in documentaries. He wrote, produced and marketed the award-winning film Second Skin – opening night movie of SXSW ’08, distributed internationally in ’09. He followed it up with the documentary that launched Motherboard, Vice’s tech channel.

Mike Grillo

Mike Grillo

Co-Founder, President, Gravity Products

Mike Grillo is President & Co-Founder of Gravity Products, home to the wildly popular Gravity Blanket and a range of other wellness products. In this capacity, Mike oversees brand strategy, product development and corporate operations, and endeavors to build Gravity into a global sleep and relaxation brand. Prior to Gravity, Mike built a successful career at large and mid-sized ad agencies, most notably as an early employee of Gary Vaynerchuk’s eponymous agency, VaynerMedia. Mike has a deep passion for wellness and hopes that Gravity can play a meaningful role in advancing the national dialogue around mental health.


Victor Pineiro

Victor Pineiro

SVP, Social Media, Big Spaceship

Mike Grillo

Mike Grillo

Co-Founder, President, Gravity Products

In Market: Using Social and Communities to Develop New Products

Hosted by Gravity Products & Big Spaceship

Creating new products consumers will love is harder and costlier than ever. From R&D to marketing, the challenges in getting from idea to revenue limit business decisions every day. But there are readily available, unmined, sometimes “free” sources of data that speak to what consumers want, that brands could be used to inform their own product development work.

In this session, hear from Gravity Blankets co-founder Mike Grillo, and Big Spaceship’s SVP of Social Media Victor Pineiro, on how their companies have used social listening – both on social platforms and within their owned communities – to reinvent how product development is done.

Attend this session and learn:

  • Hear about methods for product development that redefine how brands think
  • How social listening and data mining can reinvent the wheel
  • How Fortune 500 brands are utilizing trendwatching to generate product insights
  • wednesday May 1, 2019
  • 4:25 PM - 5:05 PM
  • Sheraton New York Times Square Hotel
  • Data Decision Making, Future of Brands, Future of Publishing
  • Gain new customers and reduce cost of acquisition, Use data to make better decisions, Invest in the right marketing technology products
wednesday 4:25 PM 5:05 PM

How the Most Loved Brand in Wireless Uses Data to Build a Better Experience

Hosted by Decoded Advertising

Data Decision Making

Matt Rednor

Matt Rednor

Founder & CEO, Decoded Advertising

Matt Rednor is the Founder & CEO of Decoded Advertising with a rich history in advertising and emerging media experience. In 2014 he made the leap from working at top creative agencies like BBDO and MRY, and started Decoded with a vision to use data in a more progressive way to help drive creativity. He cherry-picked his team to bring in the best of the best from the creative, strategy and media worlds to surround himself with those who would challenge every marketing convention they’d ever seen.

Prior to founding Decoded, Matt was the Chief Strategy & Innovation Officer at MRY, where he shaped the vision and service offerings for one of the world’s premier digital and youth marketing agencies. He led digital and social transformation for some of the biggest brands, including Visa, Coca-Cola, Gillette, Volvo, AT&T and Microsoft.

Tiffany Holland

Tiffany Holland

Digital Enterprise Marketing Director, T-Mobile

Tiffany Holland is the Director of Digital Enterprise Marketing at T-Mobile. She is currently building a best-in-class digital marketing team responsible for engaging campaigns and experiences across all T-Mobile digital channels including social brand channels, T-mobile.com, App, FB Messenger, Apple Business Chat, etc. Areas of focus include oversight of creative insights testing, social + web content calendars and marketing collaboration tool assessment.

Prior to T-Mobile, Tiffany has extensive agency and retail experience leading digital transformation initiatives for high profile brands including Nordstrom, Volkswagen, Toyota and Microsoft.


Matt Rednor

Matt Rednor

Founder & CEO, Decoded Advertising

Tiffany Holland

Tiffany Holland

Digital Enterprise Marketing Director, T-Mobile

How the Most Loved Brand in Wireless Uses Data to Build a Better Experience

Hosted by Decoded Advertising

With the goal of creating a transformative consumer experience, T-Mobile turned their social media channels into a powerful tool to answer key business questions and gain insight into audience behavior. Through creative experimentation and performance learning, with their agency partner Decoded Advertising, they were able to use this data to inform a more seamless, connected and tailored experience at every touchpoint in the consumer journey. In this session, T-Mobile and Decoded will talk through how they use design experimentation to test critical business and marketing hypotheses, generating data in service of improving the consumer experience.

Attend this session and learn:

  • Add social testing into your broader marketing learning agenda
  • Gain audience insights to help inform future campaign planning
  • Use social channel insights to help optimize campaign performance
  • wednesday May 1, 2019
  • 4:25 PM - 5:05 PM
  • Sheraton New York Times Square Hotel
  • Data Decision Making, Future of Brands, Social Content
  • Use data to make better decisions, Invest in the right marketing technology products, Understand which content formats are right for my campaign
wednesday 5:15 PM 5:55 PM

Ditching Traditional Production Models to Create Effective, Social-first Content

Hosted by Movement Strategy

Future of Brands

Jason Mitchell

Jason Mitchell

CEO, Movement Strategy

In 2009 with graduation from the University of Colorado impending and no plans, Jason knew he wanted to do something entrepreneurial, but wasn’t sure what. With a bachelor’s degree in advertising and recognizing the rising trend of social media, Jason and his ski buddy from college Eric Dieter launched the social media agency Movement Strategy. Today he proudly oversees the agency across NY, Denver and LA, with 15 retained clients and 40+ employees. As the head of a social-led creative agency, Jason’s malleable leadership skills reflect the ever-changing landscape of social media—he is resilient, compassionate and adaptable with the industry; ready to tackle the countless challenges of the business, pivot quickly into new industry trends, but also celebrate the wins of the agency. And in 2017, there was a lot to celebrate.

Within the last 12 months, Jason built an impressive client list and a full team of creatives and strategists in LA as part of Movement’s continued West Coast expansion. Currently, Jason is building a strong entertainment division with clients such as Warner Bros. Consumer Products and Netflix, totaling approximately 20% of Movement’s billings.

Another important accomplishment within the past year is Movement’s expansion into experiential events. Event marketing leans into the power of social media more than ever to enhance experiences, and Jason saw the opportunity to hone in on this long term trend. Over the last 12 months, Movement launched multiple experiential activations for both Warner Bros. and Under Armour, ranging from retail pop-ups to immersive storytelling within a physical space. This endeavor has added an additional 10% to this year’s billings.

Lastly, Jason led the efforts in opening two new departments within Movement—production and communications. Both have been monumental for the agency’s growth. Within the past year Movement led over 30 productions through our in-house department for clients like Under Armour, Warner Bros. Consumer Products and AB InBev; and ranging from multi-day exhibits to photo and video shoots. For the communications team, it’s since played an integral role in new business opportunities, strengthening existing work, and sharing the exciting wins of the agency.

Jack Daley

Jack Daley

Sr. Director, Global Digital Content & Social Media, Under Armour

Jack Daley is Sr. Director, Global Social Media at Under Armour. In this role Jack is responsible for the brand’s digital content strategy, original content development, as well as paid media and distribution across platforms. Prior to his time at Under Armour, Jack worked at Viacom in a variety of content and marketing roles across the Nickelodeon and MTV brands.


Jason Mitchell

Jason Mitchell

CEO, Movement Strategy

Jack Daley

Jack Daley

Sr. Director, Global Digital Content & Social Media, Under Armour

Ditching Traditional Production Models to Create Effective, Social-first Content

Hosted by Movement Strategy

Creative agency Movement Strategy and Under Armour have worked together to create productions that are social-first, differentiating their content from other brands whose concepts are explicitly selling product and executed for TV, print, or the traditional 30-second spot. As production costs are high, and audiences aware that they are being sold to, brands need to ensure that the content they deliver is something viewers actually want to consume.

This session will dive into the social-first approach, where brands optimize their production methods based on the social platforms they plan to activate on.

Attend this session and learn:

  • How to strategize social-first tactics that can significantly increase engagement and viewership rates across multiple channels
  • New production best practices specifically designed for social
  • Effective case studies where success was found with new production models
  • wednesday May 1, 2019
  • 5:15 PM - 5:55 PM
  • Sheraton New York Times Square Hotel
  • Data Decision Making, Future of Brands, Social Content
  • Effectively grow and engage your audience, Use data to make better decisions, Invest in the right marketing technology products
wednesday 5:15 PM 5:55 PM

Understanding GenZ: Why Purpose is More than a Buzzword

Hosted by DoSomething Strategic

The Influencer Equation

Meredith Ferguson

Meredith Ferguson

Managing Director, DoSomething Strategic

As the Managing Director of DoSomething Strategic, Meredith leads the only nonprofit consultancy exclusively focused on young people and social impact. She has led engagements with clients including Nike, Google, Spotify, and Microsoft, simultaneously driving business goals and impact. Prior to joining DoSomething Strategic Meredith served as Vice President of Strategic Initiatives at Northlich. There, Meredith spearheaded strategy for the award-winning campaigns YourChemistry.org, ILostABet.org and GiveThemTen.org, as well as led client work for Sam’s Club, White House Black Market, Dirt Devil, and the Cleveland Clinic Foundation.

Mary Noel

Mary Noel

Director, DoSomething Strategic

Starting from a core belief that there is massive potential at the intersection of positive social good and smart business growth, Mary helps clients identify opportunities to reach young people in ways that are authentic and impactful. Prior to joining DoSomething Strategic, Mary led strategy and growth efforts for mission-driven tech startups Andela and Zocdoc. Once an impassioned and bold eighth-grader with an idea to volunteer on six continents before she was sixteen, she is now hoping to finally make it to Antarctica. Mary lives in Connecticut with her husband and one-year-old twins, where she is always on the hunt for the perfect avocado.


Meredith Ferguson

Meredith Ferguson

Managing Director, DoSomething Strategic

Mary Noel

Mary Noel

Director, DoSomething Strategic

Understanding GenZ: Why Purpose is More than a Buzzword

Hosted by DoSomething Strategic

For decades, good marketing was good marketing – whether or not the company behind the marketing had a soul. But GenZ is changing the game for brands, and this next generation of consumers is now every marketer’s top priority. GenZ wants brands to stand for something, even if it’s controversial. And 78% of them are willing to change their purchase decisions accordingly. And while brands value corporate responsibility, they’re missing the mark on reaching, engaging, and activating young people around their brand purpose.

In this session, you’ll learn how DoSomething.org (the largest org for young people and social good) infuses purpose into marketing in a way that activates millions of GenZers to support companies and causes by reaching them where they are. Meredith Ferguson and Mary Noel, the team behind DoSomething’s social impact consultancy, will share how the insights from activating DoSomething.org’s 6 million members for good now helps other brands build relationships with GenZ based on shared values. In this new era of brand loyalty, we’ll separate fact from fiction and ensure you have the tools to effectively engage a new generation.

Attend this session and learn:

  • Why ‘purpose’ is more than a trend (and why does it matter?)
  • How brands build authentic, purpose-driven engagement with GenZ consumers
  • The data-backed motivational triggers that inspire young people to care about a particular brand, cause, or social issue
  • What brand leaders should change about their approaches to connecting with a younger generation
  • wednesday May 1, 2019
  • 5:15 PM - 5:55 PM
  • Sheraton New York Times Square Hotel
  • The Influencer Equation, Future of Brands, Social Media and Society
  • Effectively grow and engage your audience, Future proof my strategy for next generation consumers
thursday 9:15 AM 9:40 AM

Blockchain a Year Later: Lessons Learned and What We Can Take Moving Forward

Hosted by Kiip

Future Tech

Brian Wong

Brian Wong

CEO & Co-Founder, Kiip

Brian Wong is the 27 year old cofounder and CEO of Kiip. Kiip (pronounced “keep”) is a mobile consumer engagement platform that advertises in “moments” in 10,000 apps. Kiip is credited with the creation of “moments marketing”, which involves brands marketing to consumers in the right timing and mindset, based on their mobile behaviors. Backed by Verizon Ventures, American Express Ventures, US Cellular, Interpublic Group, North Atlantic Capital, Hummer Winblad, Relay Ventures, True Ventures, and others, the company has raised over $35 million in funding to date.

Kiip has been recognized by Forbes as one of the “4 Hot Online Ad Companies to Put on Your Watch List,” named on the Dow Jones “FasTech50” and is listed on Fast Company’s “50 Most Innovative Companies in the World.” Once the youngest person to ever receive venture capital funding, Brian received his Bachelor of Commerce from the University of British Columbia at age 18, after skipping four K12 grades. Brian has been recognized with many awards for his accomplishments and leadership, including:
● Forbes’ “30 under 30” for three years in a row, and then a judge for 2016
● Business Insider’s “Top 25 Under 25 in Silicon Valley,” “30 Under 30 in Advertising” and
“18 Most Important People in Mobile Advertising”
● AdAge’s “Creativity Top 50”

Brian recently launched his first book, The Cheat Code, published by Crown Business / Penguin Random House. The Cheat Code contains 71 bite sized and virtually effortless shortcuts to get a leg up on the competition, garner attention for creative thinkers and their ideas, and to accelerate success. The book has been translated into Simplified Chinese and Arabic, and is featured by Forbes, CNBC, Elle, The Telegraph, The Globe and Mail, and many more publications around the world, and is quickly becoming the goto book for entrepreneurial and intrapreneurial advice for our generation.


Brian Wong

Brian Wong

CEO & Co-Founder, Kiip

Blockchain a Year Later: Lessons Learned and What We Can Take Moving Forward

Hosted by Kiip

It’s been a volatile year in advertising. Ad fraud feels rampant, consumers are warier than ever as to how their data is being leveraged by tech companies, and advertisers are scrambling to provide transparency and positive user experience.

When blockchain came on the scene last year, it seemed like a silver bullet to several of the industry’s woes. How have brands and agency partners leveraged this nascent technology in their campaigns, and what are the lessons that have been learned along the way?

Attend this session and learn:

  • Insight on how blockchain impacted the industry in 2018
  • How brands and agency partners leverage blockchain in campaigns
  • How to provide transparency as advertisers
  • thursday May 2, 2019
  • 9:15 AM - 9:40 AM
  • Sheraton New York Times Square Hotel
  • Future Tech, What is Next for Agencies
  • Invest in the right marketing technology products, Future proof my strategy for next generation consumers
thursday 9:15 AM 9:40 AM

Traversing the Customer Experience in the Social Media Age

Hosted by Conversocial

Future of Platforms

Josh March

Josh March

Co-Founder and CEO, Conversocial

Joshua March is the founder and CEO of Conversocial, a leading social customer service solution used by hundreds of the world’s biggest brands to deliver enterprise scale customer service through social media and mobile messaging platforms.

Conversocial is an official partner of Twitter and Facebook, and has been recognized by Forrester, Gartner and Ovum as a leading vendor in the social customer care space.

Joshua previously founded leading social application company iPlatform, one of the world’s first Facebook Preferred Developers, which was acquired in 2012.

A renowned expert in social media and customer service, Joshua has been featured on Bloomberg, CNBC, Fox Business, and the BBC. Having started his career in London, Joshua now lives in New York.


Josh March

Josh March

Co-Founder and CEO, Conversocial

Traversing the Customer Experience in the Social Media Age

Hosted by Conversocial

In today’s digitally focused world, many of the most common resources for contacting customer service are vastly different from what previous generations used. Many of us now look for solutions via social platforms, such as Facebook Messenger or Twitter, versus in-person or over the phone support. With the advent of social media, consumer demands have been evolving faster than ever, while simultaneously becoming harder for brands to stay true to their customers’ needs.

According to the Harvard Business Review, customers with a strong emotional tie to a brand are 52% more valuable than ‘highly satisfied’ customers. This ongoing shift in customer engagement requires brands to support and promote their values of customer care wherever their communities stand, and today, that’s on social media channels.

Joshua March, CEO of Conversocial, believes social messaging has taken over communication in customer service because of its effortless continuity. You can share a message with the brand, leave for hours, and reply back when convenient. This model allows the customer to provide information at their own pace, satisfying their customer service needs without intrusion. Without these modern skills in customer service, brands have to ask themselves how will their emotional connection, or lack thereof, affect their ability to maintain and grow their business?

Attend this session and learn:

  • The challenges companies face in providing successful customer experience through emotional connection
  • The approach brands should follow for successful customer experiences on social messaging channels
  • How brands can best position themselves to exceed customer expectations, while managing volume at scale, and building a credited customer service community through emotional connection– all through social media
  • thursday May 2, 2019
  • 9:15 AM - 9:40 AM
  • Sheraton New York Times Square Hotel
  • Future of Brands, Social Media and Society, Future of Platforms
  • Effectively grow and engage your audience, Gain new customers and reduce cost of acquisition, Use data to make better decisions
thursday 9:50 AM 10:30 AM

Keeping up with the FTC: The Future of Influencer Marketing and the Related Developing Laws

Hosted by Frankfurt Kurnit

The Influencer Equation

Hannah Taylor

Hannah Taylor

Partner, Frankfurt Kurnit

A rising star in the advertising and marketing law community, Ms. Taylor represents advertisers and advertising agencies working in a wide variety of industries, including beauty, entertainment, fashion, music, design, retail, art, textiles, consumer products, food and beverage, and transportation. Her recent accolades include being named to Law 360’s “Top Attorneys Under 40” list, The Legal 500’s “Next Generation,” and Super Lawyers’ “Rising Stars.”

Ms. Taylor is a frequently sought out public speaker on advertising, social media, and emerging technology, speaking at conferences sponsored by the Association of National Advertisers, the Brand Activation Association, the International Association of Privacy Professionals, the Society of Digital Agencies, Social Media Week, and many others.

Daniel Goldberg

Daniel Goldberg

Counsel, Privacy & Data Security Group, Frankfurt Kurnit

Daniel M. Goldberg is a member of the Privacy & Data Security Group at Frankfurt Kurnit, where he focuses on social media and other digital media, advertising, and technology work. He structures and negotiates complex agreements involving the collection, use, storage, and monetization of confidential data. He regularly counsels advertisers, publishers, and technology providers on ad-tech issues, including programmatic and chatbots. He helps clients develop privacy and data security programs and policies, conduct privacy due diligence in connection with fundraising and acquisitions, and respond to data breaches and regulatory inquiries. He also works with organizations to address cross-border data transfers and prepare for the European General Data Protection Regulation (GDPR).

Mr. Goldberg is a frequent speaker on chatbots and other digital media matters, and has written articles published by LA Lawyer Magazine, Computer Law Reporter, and ISSA Journal. He also helped launch a technology startup, which was acquired by a multi-national company in 2016. He is certified as an Information Privacy Professional (CIPP/US) and serves as co-chair of the LA chapter of the International Association of Privacy Professionals.

Africa Miranda

Africa Miranda

Actress, Host, TV Personality,

A dynamic speaker, host, actress and spokesmodel, with distinctive style and quick wit, Africa Miranda won the hearts of many across the US, and around the globe, as the breakout star of Bravo TV’s “The New Atlanta.”

Her unique personal style, sparkling personality, and glorious, attention-grabbing mane, have made Africa an in-demand beauty expert and event host. Whether she is visiting exotic locales (#africasadventures), representing major brands, or sharing her take on hair trends and celebrity style, Africa brings her brand of accessible glamour to any setting. A sought after travel and lifestyle content creator, Africa was recently featured in Vanity Fair as one of the VF500 tastemakers to watch and has also been part of major campaigns for Macy’s, Coca-Cola, Revlon, and Kia Motors. A rising star in the digital media world, she was a Shorty Award Finalist for “Periscoper of the Year,” host of the inaugural Periscope Summit, a keynote speaker at Summit Live, and is a regular podcast guest and panelist for various entertainment and tech platforms, marrying her knowledge of pop culture with her considerable tech savvy. Africa can now add “beautypreneur” to her list of growing accomplishments. Her newly launched beauty and lifestyle brand beauty by Africa Miranda, marries her love of travel and her extensive beauty industry experience. Her first two offerings, the Facial Elixir and Luminous Body Mist, have garnered rave reviews and are fast becoming cult beauty favorites.

Reesa Lake

Reesa Lake

Partner, Executive Vice President, Digital Brand Architects

Reesa Lake is Partner and Executive Vice President of Brand Partnerships at Digital Brand Architects, where she leads development with brands, agencies, publishing houses, and digital networks, amongst others. With over fifteen years of media experience, from traditional print to television to digital, Reesa is one of the foremost experts in branded content and integrations, marketing and branding.

Reesa was the first talent manager at DBA, focusing on growing bloggers into brands and working to create an industry wide shift from traditional influencers to new media ones. Having been behind thousands of the most known influencer programs with brands that range from Cartier to Volvo as well as the strategic positioning of the industry’s most coveted talent, she is a pioneer in the social media space.

Prior to joining DBA, Reesa served as a Producer for NBC’s Great American Health Challenge and led sponsorship sales for live events. She started her career in public relations creating and implementing strategies for brands including Yigal Azrouel, Donna Karan Hosiery, Fred Leighton, Gwen Stefani’s LAMB and Harajuku Lovers brands and more. With the shift in traditional media and public relations Reesa had the foresight to see the opportunities for her clients within the digital landscape.


Hannah Taylor

Hannah Taylor

Partner, Frankfurt Kurnit

Daniel Goldberg

Daniel Goldberg

Counsel, Privacy & Data Security Group, Frankfurt Kurnit

Africa Miranda

Africa Miranda

Actress, Host, TV Personality,

Reesa Lake

Reesa Lake

Partner, Executive Vice President, Digital Brand Architects

Keeping up with the FTC: The Future of Influencer Marketing and the Related Developing Laws

Hosted by Frankfurt Kurnit

In recent years, the industry has watched influencer marketing grow in popularity and it’s now slated to become a $5 to $10 billion business over the next five years. But it has also become a main focus of regulatory and self-regulatory concern, as both the Federal Trade Commission and the National Advertising Division became active in issuing guidance and bringing actions on the topic.

As we garner more concrete legal guidance from the controlling legal authorities, every day best practices can finally begin to take shape.

This panel will focus on new rules governing influencers and you’ll hear perspectives from key stakeholders working inside the business along with influencers themselves, on what industry can practically do to run a compliant – but cutting edge – modern marketing campaign.

Attend this session and learn:

  • How to comply with FTC social media “influencer” rules
  • The future of influencer marketing and best practices
  • Legal guidance surrounding sponsored advertisements
  • thursday May 2, 2019
  • 9:50 AM - 10:30 AM
  • Sheraton New York Times Square Hotel
  • The Influencer Equation, Future of Platforms
  • Work with influencers and influencer campaigns, Invest in the right marketing technology products, Understand the regulatory space
thursday 12:25 PM 12:50 PM

Why Vulnerability Transcends Fear and How to Find Your Authentic Voice

Hosted by Salesforce

Social Media and Society

Lola Banjo

Lola Banjo

Strategy Innovation Executive, Salesforce

Lola Banjo is a dynamic, motivated and energetic business leader with a focus in Corporate Strategy.

As a Strategic Innovative Executive at Salesforce, Lola is part of a small team of leaders, strategists, design thinkers and innovators who help unlock value by ideating creative solutions to business and everyday challenges through a blend of strategy, vision, engineering, storytelling and business case development.

Previously, as a Strategy Consulting Engagement Manager at Accenture and Deloitte, Lola combined her business partnering, quantitative aptitude and problem solving abilities to help executives of top organizations prioritize and achieve strategic goals. She led major engagements across industries, with a focus on Consumer Packaged Goods. Past clients include Estee Lauder, Kellogg’s, Coca-Cola, Bacardi, Hostess, CVS, Best Buy and Bank of America.

Prior to Consulting, she was Assistant Financial Controller of L’Oreal’s NA €3.4B luxury goods division (Lancôme, Giorgio Armani, etc). Prior to that, she was a development engineer at the CPG giant, Coty, where she worked on the Marc Jacobs and Kenneth Cole brands and helped launch Sarah Jessica Parker’s premier fragrance.

She holds a B.S. in Materials Engineering w/ minors in Mathematics, Economics and Computer Science from Rutgers, a M.S. in Financial Engineering and a Grad Certificate in Risk Management from NYU, and a MBA in Strategy, Finance and Decision Sciences from Emory. She has also studied at top business schools around the world including FGV-Rio (Brazil), WHU-Koblenz (Germany) and RSM-Erasmus (Netherlands).

She has traveled to 80+ countries and is knowledgeable on the economic levers and cultural uniqueness that drives how business is conducted in various parts of the globe. Her diversified experience spans strategic, operational and tactical enterprise concerns. She welcomes each day as a new chance to make an impact and an opportunity to continuously grow as a global business leader.


Lola Banjo

Lola Banjo

Strategy Innovation Executive, Salesforce

Why Vulnerability Transcends Fear and How to Find Your Authentic Voice

Hosted by Salesforce

In an age when curating the perfect image has become the norm, are we losing our authenticity? We are increasingly driven by likes and approval, and the fear of rejection often keeps many from sharing their authentic self. We curate perfect lives – perfect vacations, perfect children, perfect outfits, that are far from reality.

In this session, Lola Banjo will lead the conversation about how we balance the human need to be accepted with being our true selves and telling our authentic stories? And on the contrary, when does keeping it too real begin to backfire?

Attend this session and learn:

  • How to craft authentic stories for social media
  • The the evolution of social content
  • How to find your true voice in the cluttered social media climate
  • thursday May 2, 2019
  • 12:25 PM - 12:50 PM
  • Sheraton New York Times Square Hotel
  • AI vs Humanity, Social Media and Society
  • Rise above the noise through better storytelling
thursday 3:30 PM 3:55 PM

What Marketers Can Learn from the "Rest of the World"

Hosted by GroupM

Social Media and Society

Kieley Taylor

Kieley Taylor

Managing Partner, Global Head of Social, GroupM

As Global Head of Social for [m]PLATFORM (part of GroupM), Kieley’s focus is in streamlining operations, disseminating thought leadership, training, best practices, and advocating on behalf of client interests with key publishing partners. She is the lead subject matter expert within social for GroupM clients. In her current role she evangelizes an audience first approach to integrated planning and buying.

Before the global expansion of her role, Kieley had been the US Head of Social. Through her efforts and focus of applying media rigor to social media billings grew significantly YoY.

Kieley originally joined the GroupM family via the MetaVision Media agency where she lead paid social strategy and buying on behalf of Nestle’s 60+ brands in the US.

Prior to GroupM, was Director of the Intent Lab at Media Storm where she grew and oversaw the agencies Search and Social offering. There Kieley was focused on strategy, Kieley delivery, and the application of integrated insights. At Media Storm clients included Entertainment, Tech, Spirits, and Sports.


Kieley Taylor

Kieley Taylor

Managing Partner, Global Head of Social, GroupM

What Marketers Can Learn from the "Rest of the World"

Hosted by GroupM

Social Media has succeeded in connecting people’s passions across borders. However, both how people use social and the aspects of their daily life vary around the world.

In this session, Partner & Global Head of Social Media at GroupM, Kieley Taylor, will discuss areas of strength and unique challenges within the “rest of world” landscape to better inform global social communications. Areas of focus will be; the relationship between mobile data and video habits, the myriad ways messaging applications are used around the world, the fragmented payment landscape, the local importance of “influencers and creators,” and the importance of cultural nuance.

Attend this session and learn:

  • How to better inform global communications with social media
  • What the “rest of the world” expects in communications and how they affect what we already know
  • The relationship between mobile data and video habits
  • thursday May 2, 2019
  • 3:30 PM - 3:55 PM
  • Sheraton New York Times Square Hotel
  • Future of Brands, Social Media and Society, Social Content
  • Effectively grow and engage your audience, Understand which content formats are right for my campaign, Future proof my strategy for next generation consumers
thursday 3:30 PM 3:55 PM

The Social Commerce Debate: Community Builder or Destroyer?

Hosted by Campbell Snacks

Future of Platforms

Anna Ritchie

Anna Ritchie

Head of Social Media, Campbell Snacks

Anna is a social media & content marketing leader – and passionate digital storyteller – with over 10 years’ experience leading brands through this exciting, ever-evolving and multi-faceted space. She has extensive experience in helping brands build and deploy leading-edge social strategies, rich content marketing initiatives and all facets of digital storytelling across paid, owned, earned, and eCommerce channels. She has worked for some truly icon brands – both nationally and globally – such as Sony, Melissa & Doug, Sun Products Corp – and now manages digital content (including eCommerce) and social media for Campbell Snacks across all brands.

Prior to pivoting to the digital space, Anna spent the beginning of her career delivering communications and change management strategies at the global consulting firm, Willis Towers Watson. She holds a Master’s Degree from Seton Hall University, and B.A. from Loyola University, Maryland. A New Jersey native, she now lives in a Connecticut beach town with her husband and two daughters.


Anna Ritchie

Anna Ritchie

Head of Social Media, Campbell Snacks

The Social Commerce Debate: Community Builder or Destroyer?

Hosted by Campbell Snacks

Does the rise of social commerce signal the end of community engagement? Social commerce is arguably one of the largest growing trends of 2019 – with no signs of slowing down. What started in the fashion and beauty industry has quickly infiltrated CPG and consumer products organizations, with many brands trying determine how best (if at all) to lean into this trend. This session will share the latest trends in the social commerce space – including how platforms are evolving, brand storytelling is shifting, and the social contract between brand and consumer could potentially be changed forever.

Attend this session and learn:

  • Real learnings (the good, bad, and ugly) from recent social commerce pilots
  • What content helps drive conversion via social, and what hinders it
  • The role of influencers and consumers in driving social commerce
  • The #1 most critical component of a successful social commerce activation
  • thursday May 2, 2019
  • 3:30 PM - 3:55 PM
  • Sheraton New York Times Square Hotel
  • Social Content, Future of Platforms
  • Invest in the right marketing technology products, Understand which content formats are right for my campaign, Future proof my strategy for next generation consumers

Day 1 Tue, April 30, 2019

Day 2 Wed, May 1, 2019

Day 3 Thu, May 2, 2019