Fri, Apr 20

Early Pass Pickup11:00am - 6:00pm

Mon, Apr 23

Early Pass Pickup11:00am - 6:00pm

Tue, Apr 24

Official Sessions9:30am - 5:30pm

Wed, Apr 25

Official Sessions9:30am - 5:30pm

Thu, Apr 26

Official Sessions9:30am - 5:30pm

Fri, Apr 27

Official Sessions9:30am - 1:00pm



tuesday 9:30 AM 5:30 PM

Emerging Tech Showcase

Future Tech

Hosted by Social Media Week


Emerging Tech Showcase

Hosted by Social Media Week

Moviphone
Wireless Mobi Solution, Inc.
MOVI Smartphone with embedded Projection technology that uses Laser Beam Steering (LBS). A laser beam pulses light individually to form each pixel and construct the image, directed by a solid state mirror and designed to project content from a smartphone device onto a wall or different flat surface.

About:

Wireless Mobi Solution, Inc. (WMS) is a privately held company founded in 2008. The Company’s original mission and role was to provide wireless expertise to our enterprise customers by developing wireless devices, software and infrastructure solutions, with a longer-term goal of developing its own proprietary innovative technology, mobile devices, and solutions.

 


 

STRIVR

STRIVR is revolutionizing the way companies train and develop their employees through the use of immersive technology. Put on a virtual reality headset and become immersed in experiences that perfectly mirror what we experience in real life. With STRIVR, organizations around the world are leveraging the power of immersive learning to drive real business results.

 


 

Blippar

Blippar is a leading technology company that specializes in Augmented Reality and Computer Vision, a cutting-edge field within Artificial Intelligence (AI) that trains lenses to recognize and understand the world they see. By harnessing the power of its technology and data, Blippar’s mission is to be the bridge that brings the digital and physical worlds together, enhancing everyday life.

Since launching in the UK in 2011, Blippar’s technology has been used by world-leading brands such as PepsiCo, Porsche, Nestlé, L’Oréal, GSK, General Mills and Procter & Gamble to create exciting and award-winning experiences which deepen consumer engagement.

With a focus on its two core technologies, augmented reality and computer vision, Blippar has created a range of products that can be harnessed across a wide range of sectors. Blippar has been named on the CNBC Disruptor 50 list for three years running, most recently earlier this year. To learn more, visit Blippar.com and download the app which showcases the technology on get.blippar.com (Available on iOS and Android).

  • tuesday April 24, 2018
  • 9:30 AM - 5:30 PM
  • Sheraton New York Times Square Hotel
  • American Express Connection Cafe
  • Future Tech
tuesday 9:55 AM 10:15 AM

Welcome to the Age of the Digital Assistant

Future Tech, Data Decision Making, Future of Publishing

Hosted by Google

Victoria Fabiano

Victoria Fabiano

Strategic Partner Manager, Google


Victoria Fabiano

Victoria Fabiano

Strategic Partner Manager, Google

Welcome to the Age of the Digital Assistant

Hosted by Google

A new generation of connected devices or apps is upon us: digital assistants. Like many new product launches, these types of innovations fundamentally change the way people interact with technology and with each other. Digital assistants allow a more natural and intuitive human-machine interaction than any connected device before.

In this session, Victoria Fabiano, Strategic Partner Manager at Google, will help attendees increase their awareness of digital assistants and better understand how they stand to alter the digital landscape.

Attend this session and learn:

  • The definition of a “digital assistant” and some contemporary examples
  • What the increase in connected devices and consumer adoption means for brands
  • What to expect as adoption increases, and how to plan for it
  • The basics of data privacy and how we can ensure the data we collect via digital assistants remains safe and secure
  • tuesday April 24, 2018
  • 9:55 AM - 10:15 AM
  • Sheraton New York Times Square Hotel
  • Stage 2
  • Future Tech, Data Decision Making, Future of Publishing
tuesday 9:55 AM 10:15 PM

What The World Can Learn from Chinese Social Media

Data Decision Making, Future of Messaging, Paid Media Models

Hosted by Hot Pot Digital

Jonathan Smith

Jonathan Smith

Founder, Managing Director, Hot Pot Digital


Jonathan Smith

Jonathan Smith

Founder, Managing Director, Hot Pot Digital

What The World Can Learn from Chinese Social Media

Hosted by Hot Pot Digital

China has long had a razor-like focus on delivering the best possible consumer experience via digital and, specifically, is seen as ahead of the game in terms of linking together mobile, AI, and offline retail experiences. So, what can non-Chinese brands learn from these innovations?

In this session, hear from Jonathan Smith, Founder & Managing Director of Hot Pot Digital, to explore the functions of China’s digital platforms that are not available in Western markets. In his talk, he’ll highlight opportunities for selling to Chinese consumers and dive into how the future of digital and e-commerce for Western markets might take shape based on what’s happening in China.

Attend this session and learn:

  • Why China leads the way in terms of user-focused social commerce
  • Why it’s important to align thinking (and data) across social, messaging, e-commerce and social CRM
  • Which platforms can provide a preview of where Western social platforms may head

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 3. Capacity 30. Seating is first-come, first-served.

  • tuesday April 24, 2018
  • 9:55 AM - 10:15 PM
  • Sheraton New York Times Square Hotel
  • Stage 3
  • Data Decision Making, Future of Messaging, Paid Media Models
tuesday 11:30 AM 12:10 PM

How BuzzFeed's Tasty Grew Into a Suite of Products

Future of Brands, Future of Publishing, Driving Conversions

Hosted by BuzzFeed

Toby Daniels

Toby Daniels

Founder & Executive Director, Social Media Week

Talia Halperin

Talia Halperin

GM of Commerce at Tasty, BuzzFeed

Claire King

Claire King

Head of Culinary, Tasty, BuzzFeed


Toby Daniels

Toby Daniels

Founder & Executive Director, Social Media Week

Talia Halperin

Talia Halperin

GM of Commerce at Tasty, BuzzFeed

Claire King

Claire King

Head of Culinary, Tasty, BuzzFeed

How BuzzFeed's Tasty Grew Into a Suite of Products

Hosted by BuzzFeed

In this session, Talia Halperin, General Manager of Tasty Commerce, and Claire King, Tasty’s Head of Culinary, will discuss how the largest social food network in the world has expanded into launching its own suite of Tasty products.

Tasty reaches 500 million people every month with its signature top-down recipe videos and makes cooking fun, accessible and shareable. Today, Tasty is making cooking even more accessible with it’s very own smart induction, bluetooth-enabled cooking appliance, the Tasty One Top, to customizable Tasty Cookbooks,the New York Times bestseller TASTY LATEST & GREATEST: Everything You Want to Cook Right Now, and more. The options are limitless for this powerful brand as it leads the democratization of food.

Halperin and King will talk about how their roles were instrumental in launching these products and how Tasty’s massively viewed hit content spearheaded the brand’s expansion into commerce.

  • tuesday April 24, 2018
  • 11:30 AM - 12:10 PM
  • Sheraton New York Times Square Hotel
  • Stage 1
  • Future of Brands, Future of Publishing, Driving Conversions
tuesday 12:15 PM 12:35 PM

Own Your Audience: How Data is Helping Publishers Grow & Evolve Beyond the Duopoly

Data Decision Making, Future of Brands, Future of Publishing

Hosted by Code and Theory

Dan Gardner

Dan Gardner

Co-Founder & CEO, Code and Theory


Dan Gardner

Dan Gardner

Co-Founder & CEO, Code and Theory

Own Your Audience: How Data is Helping Publishers Grow & Evolve Beyond the Duopoly

Hosted by Code and Theory

Companies implementing a social-first strategy used to be an absolute necessity to stay competitive. But that’s all changing. In this presentation, Dan Gardner, CEO of Code and Theory, will discuss how and why brands are now reinvesting in their own platforms. Drawing on Code and Theory’s expertise in building some of the largest media platforms in the world, including the Huffington Post, Hearst Digital, BBC, Mashable, and others, this session will share what a data-first publisher strategy looks like in practice and why mainstream publishers—and brands—are restructuring themselves to win an increasingly fragmented media landscape.

Join this session and learn:

  • Best practices learned from building some of the world’s most successful publishing properties and why a data-driven approach is key
  • New challenges and opportunities in digital publishing and how to implement strategies that allow you to “own” your audiences vs. relying on traffic from referring platforms
  • What publishers and brands need to know about Facebook’s recent News Feed changes

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 1. Capacity 30. Seating is first-come, first-served.

  • tuesday April 24, 2018
  • 12:15 PM - 12:35 PM
  • Sheraton New York Times Square Hotel
  • Stage 1
  • Data Decision Making, Future of Brands, Future of Publishing
tuesday 12:45 PM 1:55 PM

Sponsored

PREMIUM PASS ONLY: What CMOs Need to Know About the Blockchain

Future Tech, Data Decision Making

Hosted by Kochava


Brian Wong

Brian Wong

CEO & Co-Founder, Kiip

Kerry Flynn

Kerry Flynn

Reporter, Digiday

Charles Manning

Charles Manning

Founder & CEO, Kochava

PREMIUM PASS ONLY: What CMOs Need to Know About the Blockchain

Hosted by Kochava

This session is reserved for Premium Passholders only. Lunch will be served in the Premium Lounge and briefing will begin by 1:15pm.

Traditional advertising was built on the role of the “middleman,” in which companies relied on agencies, networks, websites, and platforms to distribute targeted messages to their most relevant consumers. As marketing has become more complex and data-driven with advent and maturation of digital media, these intermediary partners have proliferated. Given all of the disparate groups, each with their own interests and objectives, the ad industry has faced a series of challenges as of late with respect to transparency and efficiency.

If one of the fundamental challenges plaguing senior marketers is transparency and an overly distributed process for creating, buying, and selling ads, then the blockchain and its decentralized technology could stand to disrupt the advertising world in powerful ways.

In this CMO Lunch Briefing, hosted by Kochava, attendees will hear from two leading experts on the subject of Blockchain and how it is going to transform marketing:

  • Charles Manning, CEO of Kochava
  • Brian Wong, CEO of Kiip
  • tuesday April 24, 2018
  • 12:45 PM - 1:55 PM
  • Sheraton New York Times Square Hotel
  • Premium Lounge
  • Future Tech, Data Decision Making
tuesday 1:00 PM 2:00 PM

Lunch Break for Standard Passholders

Hosted by Nearby Lunch Spots


Lunch Break for Standard Passholders

Hosted by Nearby Lunch Spots

Time for a one-hour lunch break each day for attendees to be able to recharge between sessions. There are numerous lunch options that are close to the main venue, including a number of restaurant partners who are offering attendees a discount. Check out our Restaurant Partners below.

 


 

Oceana Poke

Oceana Poke

20% discount with presentation of SMWNYC Pass.

Oceana Poke is a new fast casual concept located in the heart of Midtown. Serving up traditional and non-seafood based poke bowls, the restaurant uses the freshest ingredients in signature or customized bowls, poke nachos, pokecado toast, and more. The Celebrity Chef Charity Bowl is excluded from this offer.

Location:
1700 Broadway on 53rd

 


 

Bareburger

BareBurger

20% discount with presentation of SMWNYC Pass.

At Bareburger we strive to serve the cleanest organic and all-natural foods. By partnering with local artisans and working with sustainable farmers, we’re returning to an old-fashioned emphasis on quality. It’s tastier, it’s better for you, and it benefits our community. We also offer craft beer, sustainable wines, & small batch spirits.

Locations:
366 West 46 street
313 West 57th Street

 


 

Beyond Sushi

BeyondSushi

10% discount with presentation of SMWNYC Pass.

Beyond Sushi is a plant-based, health conscious eatery that celebrates the flavors and beauty of locally-sourced, seasonal produce. Founded by renowned Chef, Guy Vaknin, and his wife, Tali, Beyond Sushi offers an assortment of distinctive sushi rolls and fuse unconventional pairings of fruit and vegetables with whole grains to create sushi rolls, rice paper wraps, hand rolls, salads, healthy sweets, and hand-pressed juices.

Location:
62 W 56th St

 


 

Dean and Deluca

Dean and Deluca – City Spire

20% off of lunch at DEAN & DELUCA City Spire with presentation of SMWNYC Pass (excluding sushi)

DEAN & DELUCA is the world’s leading purveyor of fine food, first established by Joel Dean, Giorgio DeLuca and Jack Ceglic in Soho, New York in 1977. The brand has grown globally from this legendary New York gourmet market with stores now across the Americas, Asia, Japan, and EMEA. The founders were unique in their discovery and curation of product and Dean & DeLuca continues to build on this heritage, innovation, and uncompromising pursuit of excellence. Please visit www.deandeluca.com

Location:
156 W 56th St

 


 

Ground Central

Ground Central

10% discount with presentation of SMWNYC Pass.

At Ground Central, we encourage you to step away from the harried energy outside and revel in the lively warmth and unaffected charm of our cafe. We provide coffee and food of excellent quality in a harmonious setting specifically designed so that you can sit back, relax, and breathe in the enchantment of the city.

Location:
888 Eighth Ave

 
 
 

  • tuesday April 24, 2018
  • 1:00 PM - 2:00 PM
  • Various Locations in Midtown
  • Premium Lounge
tuesday 2:00 PM 2:40 PM

Why Chatbots are the Next Big Thing in Sales and Marketing: A Case Study Into National Geographic’s Albert Einstein Chatbot

Future Tech, Data Decision Making, Future of Publishing

Hosted by imperson

Layne Harris

Layne Harris

VP, Head of Innovation Technology, 360i


Seth Greenfield

Seth Greenfield

CEO & Co-Founder, imperson

Layne Harris

Layne Harris

VP, Head of Innovation Technology, 360i

Why Chatbots are the Next Big Thing in Sales and Marketing: A Case Study Into National Geographic’s Albert Einstein Chatbot

Hosted by imperson

In April 2017, National Geographic wanted to generate buzz of their new show “Genius” and decided to create an extended interactive experience for the show. Opting for a conversational approach, 360i partnered with imperson to bring Albert Einstein back to life via chatbot.

The result? 6-8 minute average conversations, 11 turns per conversation, 50% user re-engagement and an involved community of followers. But does this mean they belong in your marketing and sales stack?

In short — yes! In this entertaining case study of the Genius bot, Seth Greenfield, the designer who builds bots on social media platforms like Facebook Messenger, Twitter, Kik, and Skype, will share everything you need to know about the value and opportunities of chatbots and how you can leverage this emerging technology. He’ll dive into the current tech trends in chatbots, how brands are using them in their sales and marketing efforts, how to properly set chatbot goals, and how to ensure authenticity in voice through free-flowing dialogue.

Attend this session and learn:

  • A deep dive into National Geographic’s chatbot journey, with insights into why bots are the next big thing in sales and marketing
  • How to create a chatbot that embodies your brand’s voice and personality through text, voice, and video chatbot experiences
  • What chatbots can do for your marketing and sales efforts and how to personalizing the customer journey at scale

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 3. Capacity 30. Seating is first-come, first-served.

  • tuesday April 24, 2018
  • 2:00 PM - 2:40 PM
  • Sheraton New York Times Square Hotel
  • Stage 3
  • Future Tech, Data Decision Making, Future of Publishing
tuesday 2:00 PM 2:40 PM

Sponsored

Brands Are People, People Are Brands: An Intimate Conversation With Rev Run & Matt Britton

The Influencer Equation, Future of Brands

Hosted by Suzy

Joseph Rev Run Simmons

Joseph Rev Run Simmons

Musician, Producer, & Entrepreneur, Run DMC


Matt Britton

Matt Britton

Founder & CEO, Suzy

Joseph Rev Run Simmons

Joseph Rev Run Simmons

Musician, Producer, & Entrepreneur, Run DMC

Brands Are People, People Are Brands: An Intimate Conversation With Rev Run & Matt Britton

Hosted by Suzy

The power in media has decidedly shifted from networks to individuals and we have officially entered the golden age of celebrity influence. Now the involvement of major celebrities in music, sports, and entertainment have gone beyond endorsements to innovative partnerships which have created billion dollar companies like Beats By Dre and Jessica Alba’s The Honest Company.

Perhaps no celebrity has been more impactful in the world of celebrity influence than Rev Run, one of the founding members of Run DMC, a group of artists who helped usher in hip-hop music into America’s mainstream. In 1986 the hit song “My Adidas” was the first mainstream song which infused a well-known brand into its lyrics. This would lead to hip hop’s first major endorsement deal with Adidas which included a $1 Million fee and a custom sneaker line. Since then, Rev Run has rocketed to stardom in the space of celebrity influence which includes an upcoming series on Netflix. In 2016, Run DMC became the first rap act to receive a Grammy Lifetime Achievement Award.

In this unique session, marketing entrepreneur Matt Britton, Founder & CEO of Suzy and an early innovator in influencer marketing, will host a wide-ranging discussion with Rev Run exploring the origins, current state, and future outlook of celebrity influence.

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 1. Capacity 30. Seating is first-come, first-served.

  • tuesday April 24, 2018
  • 2:00 PM - 2:40 PM
  • Sheraton New York Times Square Hotel
  • Stage 1
  • The Influencer Equation, Future of Brands
tuesday 2:45 PM 3:25 PM

Does Facebook Still Work for Direct Response?

Data Decision Making, Future of Messaging, Paid Media Models

Hosted by Croud

Nelson Elliott

Nelson Elliott

Head of Biddable Media, Croud


Nelson Elliott

Nelson Elliott

Head of Biddable Media, Croud

Does Facebook Still Work for Direct Response?

Hosted by Croud

Two years ago, Facebook moved into direct response advertising in a big way with their new pixel product. Since then, CPMs have risen and tactics have changed—so, is Facebook advertising still a viable performance marketing tactic?

In this session, you’ll gain insights into the market for Facebook impressions via tried-and-true best practices and real-world case studies. You’ll be able to walk away with a framework for determining if you should be including Facebook in your performance media plans.

Attend this session and learn:

  • Why Facebook still works well as a DR channel (in some cases)
  • What those cases look like, and what we can learn from other brands’ successes
  • Which other channels and tactics you should consider if Facebook isn’t a fit

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 3. Capacity 30. Seating is first-come, first-served.

  • tuesday April 24, 2018
  • 2:45 PM - 3:25 PM
  • Sheraton New York Times Square Hotel
  • Stage 3
  • Data Decision Making, Future of Messaging, Paid Media Models
tuesday 2:45 PM 3:25 PM

Sponsored

The Speed of Now: Separating News from Noise on Social

Data Decision Making, Future of Brands, Future of Publishing

Hosted by Dataminr

Aaron Kwittken

Aaron Kwittken

Global Chairman & CEO, Kwittken

Christine Elliott

Christine Elliott

Executive Vice President, Global Communications, Mastercard

Michael Marinello

Michael Marinello

Leadership Council, Tech:NYC


Neil Steinberg

Neil Steinberg

Vice President, Dataminr

Aaron Kwittken

Aaron Kwittken

Global Chairman & CEO, Kwittken

Christine Elliott

Christine Elliott

Executive Vice President, Global Communications, Mastercard

Michael Marinello

Michael Marinello

Leadership Council, Tech:NYC

The Speed of Now: Separating News from Noise on Social

Hosted by Dataminr

With billions of social posts a day, how can companies find opportunities and act in the moment it matters most? Communications executives and brand managers are now armed with the real-time insight needed to discover news stories that impact their brand as events happen, allowing them to proactively get ahead of stories. Whether seizing a pre-viral opportunity for earned media or reacting to the day’s news, panelists will discuss real-time and real-life strategies and the technology employed by best-in-class communications teams.

Attend this session and learn:

  • Real-time strategies from Fortune 500 executives
  • The tech stack powering leading brand newsrooms
  • Industry case studies

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 2. Capacity 30. Seating is first-come, first-served.

  • tuesday April 24, 2018
  • 2:45 PM - 3:25 PM
  • Sheraton New York Times Square Hotel
  • Stage 2
  • Data Decision Making, Future of Brands, Future of Publishing
tuesday 2:45 PM 3:25 PM

What Will The Agencies of the Future Do Differently?

Data Decision Making, Future of Brands, What is Next for Agencies

Hosted by Social Media Week

Sanja Partalo

Sanja Partalo

SVP, Corporate Strategy & Digital Development, WPP

Eric Weisberg

Eric Weisberg

Global Chief Creative Officer, Doner


Abbey Klaassen

Abbey Klaassen

President, New York, 360i

Sanja Partalo

Sanja Partalo

SVP, Corporate Strategy & Digital Development, WPP

Eric Weisberg

Eric Weisberg

Global Chief Creative Officer, Doner

Lindsay Stein

Lindsay Stein

U.S. Editor, Campaign

What Will The Agencies of the Future Do Differently?

Hosted by Social Media Week

An increasingly competitive landscape and tightening brand budgets have put new pressures on agencies that are vying to stand out among competitors, platforms, and technologies. Moreover, the intensifying talent wars necessitate the need to build strong cultures that attract the personnel needed to deliver standout client work. In this session, hear from agency executives representing a range of viewpoints to discuss the ways their companies are evolving their businesses and their cultures to meet the needs of the modern market.

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 1. Capacity 30. Seating is first-come, first-served.

  • tuesday April 24, 2018
  • 2:45 PM - 3:25 PM
  • Sheraton New York Times Square Hotel
  • Stage 1
  • Data Decision Making, Future of Brands, What is Next for Agencies
tuesday 4:45 PM 5:25 PM

Timely, Personalized and Relevant: How to Build a Responsive Organization

Data Decision Making, Future of Publishing, Paid Media Models

Hosted by Simon Data

Jay Livingston

Jay Livingston

Chief Marketing Officer, BARK


Joshua Neckes

Joshua Neckes

President, Simon Data

Jay Livingston

Jay Livingston

Chief Marketing Officer, BARK

Timely, Personalized and Relevant: How to Build a Responsive Organization

Hosted by Simon Data

The customer journey is radically changing. Brands collect more customer data and communicate using more channels than ever before. Consumers, for their part, have ever-increasing expectations around timely, personalized, relevant messaging — they want authentic connection and human conversation.

Delivering these experiences requires more than just personalization or journey mapping. Going forward, the real winners will be “Responsive Organizations” embracing a new approach that listens better, anticipates consumer needs, and addresses them in a fundamentally human way. Major players already know this: companies like Amazon, Netflix, and Google have radically changed core aspects of our lives by earning people’s trust through unparallelled responsiveness. In this critical moment, all brands must start doing likewise if they want to grow and succeed.

Join Simon Data co-founder Joshua Neckes and a panel of thoughtful marketing executives for a discussion focused on this critical topic, including:

  • The principles of a responsive organization
  • The challenges and opportunities of building one
  • Social media’s role in building authentic connections with consumers
  • How responsive organizations use data in new and different ways
  • Immediate steps all brands can take to start evolving into responsive organizations
  • tuesday April 24, 2018
  • 4:45 PM - 5:25 PM
  • Sheraton New York Times Square Hotel
  • Stage 3
  • Data Decision Making, Future of Publishing, Paid Media Models
wednesday 9:30 AM 5:30 PM

Emerging Tech Showcase

Future Tech

Hosted by Social Media Week


Emerging Tech Showcase

Hosted by Social Media Week

Decisions: Party’s Over

Decisions: Party’s Over is an interactive virtual reality experience about the consequences of binge drinking. We immerse viewers into four different points of view and provide a first-person perspective of partygoers, while following each character’s alcohol consumption over the course of a night. As you embody each character, you can dynamically switch between perspectives and witness the consequences of binge drinking firsthand.

 


 

KonceptVR

Koncept VR offers concept-driven 360° live-action video production. We create best-in-class cinematic VR for head-mounted displays, social platforms and mobile devices. With many years of expertise as 360° storytellers, we deliver immersive scripted content for our clients that is unparalleled in the category.

 


 

Anchor

Anchor is a mobile app (iOS, Android, desktop) built for effortless podcast creation with powerful tools, analytics, and unlimited hosting that’s 100% free. It’s truly the easiest way to record, manage and distribute a podcast – democratizing audio and leveling the traditional barriers to podcasting so that anyone can have their voice heard. The Anchor platform includes: easy-to-use creation tools with an intuitive episode builder, interactive social features including Record With Friends and Cohosts, one-touch distribution to everywhere podcasts are heard (Apple Podcasts, Google Play, Spotify and more), straightforward analytics that let you know how your podcast is doing and web profiles with a dedicated homepage and ability to add social links, list platforms and episodes.

  • wednesday April 25, 2018
  • 9:30 AM - 5:30 PM
  • Sheraton New York Times Square Hotel
  • American Express Connection Cafe
  • Future Tech
wednesday 9:30 AM 10:10 AM

Building a Future-Proof Business: In Conversation with Diageo North America CMO James Thompson

Data Decision Making, Future of Brands

Hosted by Diageo

James Thompson

James Thompson

Chief Marketing & Innovation Officer, Diageo North America

Jenny Rooney

Jenny Rooney

Editor of the CMO Network, Forbes


James Thompson

James Thompson

Chief Marketing & Innovation Officer, Diageo North America

Jenny Rooney

Jenny Rooney

Editor of the CMO Network, Forbes

Building a Future-Proof Business: In Conversation with Diageo North America CMO James Thompson

Hosted by Diageo

Diageo is a global leader in beverage alcohol that counts some of the largest and most celebrated spirits brands in the world in its impressive portfolio. During a point in time in which nearly every industry is facing increased pressures to be more efficient and relevant in the eyes of consumers, Diageo is making significant strides to future-proof its organization.

In this intimate fireside chat, James Thompson, Chief Marketing & Innovation Officer of Diageo North America, shares how the company is leaning on data and insights to bring its brands closer to their consumers. By monitoring trends, evolving processes and best practices, and reimagining creativity for a new era, he will share how Diageo and its brands are complementing the cultural landscape without defying it.

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 1. Capacity 30. Seating is first-come, first-served.

  • wednesday April 25, 2018
  • 9:30 AM - 10:10 AM
  • Sheraton New York Times Square Hotel
  • Stage 1
  • Data Decision Making, Future of Brands
wednesday 9:30 AM 9:50 AM

LOCATION, LOCATION, LOCATION: The Forgotten Marketing Influencer

The Influencer Equation, Data Decision Making, Future of Brands

Hosted by Doner

Marcus Collins

Marcus Collins

Chief Consumer Connections Officer, Doner Advertising


Marcus Collins

Marcus Collins

Chief Consumer Connections Officer, Doner Advertising

LOCATION, LOCATION, LOCATION: The Forgotten Marketing Influencer

Hosted by Doner

It’s been said that when people visit a museum, they often pay no mind to the frame of the artwork, though the framing of said work makes all the difference, so is the same when you think about people and their actions. The frame—or the context of the environment we’re in—has a great deal of impact on what we do, what we say, and how we consume. Therefore, understanding the dynamics of the environment will enable marketers to leverage these conditions in such a way that sways human behavior. In this session, we will explore these environmental dynamics, be they physical or digital, in such a way that will enable marketers to create ideas that move people.

Attend this session and learn:

  • How to gain a new perspective on influencer marketing
  • How to understand the dynamics of environments that strengthen marketing activations
  • The keys to unlocking new creative opportunities for brand communications and brand kinetics

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 2. Capacity 30. Seating is first-come, first-served.

  • wednesday April 25, 2018
  • 9:30 AM - 9:50 AM
  • Sheraton New York Times Square Hotel
  • Stage 2
  • The Influencer Equation, Data Decision Making, Future of Brands
wednesday 10:15 AM 10:55 AM

Sponsored

Plan & Track: Understanding the US Bank Super Bowl Campaign and the Strategy That Led to Its Success

Data Decision Making

Hosted by YouGov

Ted Marzilli

Ted Marzilli

CEO of YouGov Data Products, YouGov

Matt Schroeder

Matt Schroeder

Group Analytics Director, Crossmedia

Tiffany Wang

Tiffany Wang

Analytics Director, Crossmedia


Ted Marzilli

Ted Marzilli

CEO of YouGov Data Products, YouGov

Matt Schroeder

Matt Schroeder

Group Analytics Director, Crossmedia

Tiffany Wang

Tiffany Wang

Analytics Director, Crossmedia

Plan & Track: Understanding the US Bank Super Bowl Campaign and the Strategy That Led to Its Success

Hosted by YouGov

Planning a large scale social campaign can be daunting, but understanding how industry leaders have created successful campaigns can provide invaluable insights.

Join Ted Marzilli, CEO of YouGov Data Products, Matt Schroeder, Group Analytics Director of Crossmedia, and Tiffany Wang, Analytics Director at Crossmedia, as they share behind the scenes insights from how their client, US Bank, developed and measured their Super Bowl LII campaign.

Attend this session and learn:

  • How to plan a social media strategy by pinpointing and speaking directly to your target audience
  • How to track the impact of a national multi-channel campaign
  • The advantage of leveraging consumer research into marketing strategies

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 3. Capacity 30. Seating is first-come, first-served.

  • wednesday April 25, 2018
  • 10:15 AM - 10:55 AM
  • Sheraton New York Times Square Hotel
  • Stage 3
  • Data Decision Making
wednesday 10:20 AM 11:00 AM

Sponsored

Creativity Meets Brand Outcomes: There is Where the Magic Happens

The Influencer Equation

Hosted by WHOSAY

Matthew Patrick

Matthew Patrick

Creator and Narrator, Game Theory, YouTube series


Steve Ellis

Steve Ellis

CEO & Founder, WHOSAY

Matthew Patrick

Matthew Patrick

Creator and Narrator, Game Theory, YouTube series

Charlie Todd

Charlie Todd

Founder, Improv Everywhere

Creativity Meets Brand Outcomes: There is Where the Magic Happens

Hosted by WHOSAY

Creativity is one of the most underrated and taken for granted components of advertising. Creative advertising content gets attention and stops thumbs. This is where influence marketing can provide the most value when done right.. It’s use of talent driven creative means that the content has the highest potential to be useful, funny, inspiring, relatable, emotional and, most importantly, engaging.

Join WHOSAY CEO Steve Ellis, with special guests Charlie Todd, Improv Everywhere, and Matt Patrick, Game Theory for a practical expose about using creativity to execute content marketing campaigns that overcome the challenges faced by advertisers in ad-blockers, shortened attention spans, ad fraud, and brand safety.

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 2. Capacity 30. Seating is first-come, first-served.

  • wednesday April 25, 2018
  • 10:20 AM - 11:00 AM
  • Sheraton New York Times Square Hotel
  • Stage 2
  • The Influencer Equation
wednesday 11:30 AM 12:10 PM

Sponsored

Modern, Relevant and ...167 Years Old? How Amex is Redefining B2B

Data Decision Making, B2B Marketing, Future of Brands

Hosted by American Express

Chris Marino

Chris Marino

Director, Global Social Media Strategy, American Express

Debbie Grishman

Debbie Grishman

Vice President, Global Digital Brand, American Express


Chris Marino

Chris Marino

Director, Global Social Media Strategy, American Express

Debbie Grishman

Debbie Grishman

Vice President, Global Digital Brand, American Express

Modern, Relevant and ...167 Years Old? How Amex is Redefining B2B

Hosted by American Express

To stay ahead of emerging financial services companies, Amex recognized a need for change in the B2B space. They needed to show up as a modern brand for business that understands you and your business challenges; that’s more human, relevant and empathetic than ever before. Fueled by data and focused on building connections, social media was unsurprisingly a key channel for delivering on this mission. Learn how Amex is breaking through in the Newsfeed and connecting with audiences in a whole new way.

Attend this session and learn:

  • How to reach the “unsung heroes” (e.g. CFOs that are impactful but under-appreciated)
  • How to get to know your audience by using social & search data to truly understand content needs
  • How to fish where the fish are: to reach people off platform
  • How to talk to people as people: from business-to-business to business-to-person
  • Strategies for escaping the sea of sameness through thumb-stopping content
  • Why telling the truth matters: It takes more than a tweet and a TED talk to do real business
  • Ways to find an interesting and relevant cultural tension and build a bold story around it
  • From brand to demand: How to build an end-to-end social CRM approach that drives value
  • How to build content to maximize platform strengths and differences

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 1. Capacity 30. Seating is first-come, first-served.

  • wednesday April 25, 2018
  • 11:30 AM - 12:10 PM
  • Sheraton New York Times Square Hotel
  • Stage 1
  • Data Decision Making, B2B Marketing, Future of Brands
wednesday 12:45 PM 1:55 PM

Sponsored

PREMIUM PASS ONLY: What CMOs Need to Know about the Impact of AI on Marketing

Future Tech, AI vs Humanity

Hosted by Sprinklr

Grad Conn

Grad Conn

Chief Experience & Marketing Officer, Sprinklr


Grad Conn

Grad Conn

Chief Experience & Marketing Officer, Sprinklr

PREMIUM PASS ONLY: What CMOs Need to Know about the Impact of AI on Marketing

Hosted by Sprinklr

This session is reserved for Premium Passholders only. Lunch will be served in the Premium Lounge and briefing will begin by 1:15pm.
AI is widely expected to become the most powerful technology resource for customer experience management — improving responsiveness, efficiency, and insight.

From digital assistants to video games and smart cars, AI technology is already integrated into our everyday lives. However, most companies still don’t take advantage of AI’s potential to transform marketing.

During this CMO briefing Grad Conn, Sprinklr’s Chief Experience and Marketing Officer will share some of the most important trends in AI and customer experience and explain how organizations can embed AI throughout the entire company — not just in a siloed department — to power everything from marketing to customer care and sales.

Attend this briefing and learn:

  • How AI will impact marketing, particularly in bridging silos between departments like marketing, customer care, research, commerce, and advertising
  • How CMOs can prepare for AI, hire the right people, and effectively embed it into their marketing tech stack
  • Best practices from brands who are enhancing customer experiences with AI
  • wednesday April 25, 2018
  • 12:45 PM - 1:55 PM
  • Sheraton New York Times Square Hotel
  • Premium Lounge
  • Future Tech, AI vs Humanity
wednesday 1:00 PM 2:00 PM

Lunch Break for Standard Passholders

Hosted by Nearby Lunch Spots


Lunch Break for Standard Passholders

Hosted by Nearby Lunch Spots

Time for a one-hour lunch break each day for attendees to be able to recharge between sessions. There are numerous lunch options that are close to the main venue, including a number of restaurant partners who are offering attendees a discount. Check out our Restaurant Partners below.

 


 

Oceana Poke

Oceana Poke

20% discount with presentation of SMWNYC Pass.

Oceana Poke is a new fast casual concept located in the heart of Midtown. Serving up traditional and non-seafood based poke bowls, the restaurant uses the freshest ingredients in signature or customized bowls, poke nachos, pokecado toast, and more. The Celebrity Chef Charity Bowl is excluded from this offer.

Location:
1700 Broadway on 53rd

 


 

Bareburger

BareBurger

20% discount with presentation of SMWNYC Pass.

At Bareburger we strive to serve the cleanest organic and all-natural foods. By partnering with local artisans and working with sustainable farmers, we’re returning to an old-fashioned emphasis on quality. It’s tastier, it’s better for you, and it benefits our community. We also offer craft beer, sustainable wines, & small batch spirits.

Locations:
366 West 46 street
313 West 57th Street

 


 

Beyond Sushi

BeyondSushi

10% discount with presentation of SMWNYC Pass.

Beyond Sushi is a plant-based, health conscious eatery that celebrates the flavors and beauty of locally-sourced, seasonal produce. Founded by renowned Chef, Guy Vaknin, and his wife, Tali, Beyond Sushi offers an assortment of distinctive sushi rolls and fuse unconventional pairings of fruit and vegetables with whole grains to create sushi rolls, rice paper wraps, hand rolls, salads, healthy sweets, and hand-pressed juices.

Location:
62 W 56th St

 


 

Dean and Deluca

Dean and Deluca – City Spire

20% off of lunch at DEAN & DELUCA City Spire with presentation of SMWNYC Pass (excluding sushi)

DEAN & DELUCA is the world’s leading purveyor of fine food, first established by Joel Dean, Giorgio DeLuca and Jack Ceglic in Soho, New York in 1977. The brand has grown globally from this legendary New York gourmet market with stores now across the Americas, Asia, Japan, and EMEA. The founders were unique in their discovery and curation of product and Dean & DeLuca continues to build on this heritage, innovation, and uncompromising pursuit of excellence. Please visit www.deandeluca.com

Location:
156 W 56th St

 


 

Ground Central

Ground Central

10% discount with presentation of SMWNYC Pass.

At Ground Central, we encourage you to step away from the harried energy outside and revel in the lively warmth and unaffected charm of our cafe. We provide coffee and food of excellent quality in a harmonious setting specifically designed so that you can sit back, relax, and breathe in the enchantment of the city.

Location:
888 Eighth Ave

 
 
 

  • wednesday April 25, 2018
  • 1:00 PM - 2:00 PM
  • Various Locations in Midtown
  • Premium Lounge
wednesday 2:25 PM 2:45 PM

Beyond the Algorithm: How Brands & Consumers Can Connect in a Disconnected World

Data Decision Making, Future of Brands, Driving Conversions

Hosted by Anomaly

Neal Mann

Neal Mann

Director of Content Strategy, Anomaly


Neal Mann

Neal Mann

Director of Content Strategy, Anomaly

Beyond the Algorithm: How Brands & Consumers Can Connect in a Disconnected World

Hosted by Anomaly

Technology has provided more avenues for connection than we ever could have imagined. But that sheer mass of communication means today’s consumers only engage with brands that produce relevant content and experiences that deliver value to their lives. This has created a big challenge for brands yet, at the same time, it has also unlocked new opportunities.

Brands that focus on building relationships with people outside of the algorithm are proving they can drive growth with the right type of experiences, content and thinking. This session will explore those shifts in thinking and explain how they can drive better user experiences and deliver greater results for brands.

Attend this session and learn:

  • Why it is important to think about users rather than consumers
  • How to evolve “beyond the algorithm” to create valuable, long-lasting relationships with customers
  • How it to develop a marketing ecosystem to deliver value to both the brand and its users

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 2. Capacity 30. Seating is first-come, first-served.

  • wednesday April 25, 2018
  • 2:25 PM - 2:45 PM
  • Sheraton New York Times Square Hotel
  • Stage 2
  • Data Decision Making, Future of Brands, Driving Conversions
wednesday 4:45 PM 5:05 PM

Rules of Engagement: How Media Brands Can Build & Serve a Loyal Audience

Data Decision Making, Future of Brands, Future of Publishing

Hosted by Reuters

Dan Colarusso

Dan Colarusso

Digital Executive Editor, Reuters


Dan Colarusso

Dan Colarusso

Digital Executive Editor, Reuters

Rules of Engagement: How Media Brands Can Build & Serve a Loyal Audience

Hosted by Reuters

In the era of pass-through social traffic and drive-by virality, how do media brands make themselves credible, memorable, and valuable to their best users? From subscription plans for social distribution and paywalls to re-imagined audience experiences, publishers’ survival (and advertising revenues) may well rest not in pure scale, but in building a resonant relationship with readers who often only encounter them on social platforms and aggregation engines that can strip away an outlet’s identity.

In this session, Dan Colarusso, Digital Executive Editor at Reuters, will provide a deeper look into ways in which brands and publishers are rewriting the rulebook for building and maintaining active and engaged audiences in an increasingly fragmented media world.

Attend this session and learn:

  • How media brands and publishers can make themselves credible, memorable, and valuable in the eyes of their audiences
  • How media brands and publishers can drive deeper consumer understanding and engagement in digital
  • How media brands/publishers can maintain a consistent and credible voice on their own platforms and on social media

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 2. Capacity 30. Seating is first-come, first-served.

  • wednesday April 25, 2018
  • 4:45 PM - 5:05 PM
  • Sheraton New York Times Square Hotel
  • Stage 2
  • Data Decision Making, Future of Brands, Future of Publishing
wednesday 5:10 PM 5:30 PM

Driving on Empty: How the Internet has Fundamentally Changed the Rules of Brand Equity

Data Decision Making, Future of Brands, Paid Media Models

Hosted by L2 Inc.


Evan Neufeld

Evan Neufeld

VP of Intelligence, L2, Inc.

Driving on Empty: How the Internet has Fundamentally Changed the Rules of Brand Equity

Hosted by L2 Inc.

The sun has passed midday on brands. Since 2008, the percentage of affluent consumers who can identify a “favorite brand” has fallen by nearly 20 percent in both retail and fashion. New social platforms and online retailers have created an ecosystem in which winning brands are the nimble players focused on experimenting with new ad formats, search strategies and meeting the consumers on their terms.

In this session, Evan Neufeld, VP of Digital Intelligence at L2, will explore the ways digital behavior has disrupted the traditional brand equity equation and reveal strategies and tactics for brands to thrive in this new paradigm.

Attend this session and learn:

  • How is digital disrupting brand equity
  • Best practices you can steal from disruptor brands
  • New techniques for digital search functionality

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 3. Capacity 30. Seating is first-come, first-served.

  • wednesday April 25, 2018
  • 5:10 PM - 5:30 PM
  • Sheraton New York Times Square Hotel
  • Stage 3
  • Data Decision Making, Future of Brands, Paid Media Models
wednesday 5:10 PM 5:30 PM

The Gen Z Social Media Forecast

Future of Brands, Driving Conversions, What is Next for Agencies

Hosted by PSFK

Piers Fawkes

Piers Fawkes

Founder, President, & Editor-in-Chief, PSFK

Avery McCaffrey

Avery McCaffrey

Creative Strategist, PSFK


Piers Fawkes

Piers Fawkes

Founder, President, & Editor-in-Chief, PSFK

Avery McCaffrey

Avery McCaffrey

Creative Strategist, PSFK

The Gen Z Social Media Forecast

Hosted by PSFK

While the next generation (labeled Gen Z) is expected to adopt similar behavioral traits of their millennial predecessors, there will be subtle differences between these groups that would make or break any brand’s targeting of this emerging consumer group.

In the Forecast Z report, leading innovation and trends company PSFK will reveal nuanced insights about Gen Z, describe the trends and best-in-class case studies that can be leveraged to target them and present a framework that can be used to market, engage and sell to a new generation of consumers.

Attend this session and learn:

  • How brands, retailers and agencies can shift from a millennial to Gen Z mindset
  • How to reset established norms around business, art, and advertising
  • Actionable implications that can be applied across industry verticals

Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 2. Capacity 30. Seating is first-come, first-served.

  • wednesday April 25, 2018
  • 5:10 PM - 5:30 PM
  • Sheraton New York Times Square Hotel
  • Stage 2
  • Future of Brands, Driving Conversions, What is Next for Agencies
thursday 9:30 AM 5:30 PM

Emerging Tech Showcase

Future Tech

Hosted by Social Media Week


Emerging Tech Showcase

Hosted by Social Media Week

Decisions: Party’s Over

Decisions: Party’s Over is an interactive virtual reality experience about the consequences of binge drinking. We immerse viewers into four different points of view and provide a first-person perspective of partygoers, while following each character’s alcohol consumption over the course of a night. As you embody each character, you can dynamically switch between perspectives and witness the consequences of binge drinking firsthand.

 


 

Adorable Ai.

Adorable is an ad tech company that is going to blur the distinction between photos and videos. The Adorable app combines the cutest video templates with cutting-edge machine learning algorithms and data from the front camera. The app takes just 1 selfie and, using more than a 1000 facial features, creates funny video content with photorealistic facial animations. We introduce a completely new format of video advertisements by making any photo alive with just a few clicks. We strongly believe that ads should be engaging, fun and easy-to-produce. The Adorable mobile app allows users to create cool videos with their friends in branded templates that break new ground for native video advertising. We solve the toughest tasks using state-of-the-art artificial intelligence for your greatest brand exposure. The members of our development team are highly-skilled professionals and the winners of the most prestigious programming competitions. Our marketing team has extensive experience in social media advertising and running multi-million dollar promotional campaigns.

  • thursday April 26, 2018
  • 9:30 AM - 5:30 PM
  • Sheraton New York Times Square Hotel
  • American Express Connection Cafe
  • Future Tech