#SMWNYC

Apr 30 - May 2

Mon, April 29

Early Pass Pickup11:00am - 6:00pm

Tue, April 30

Official Sessions9:15am - 5:40pm

Wed, May 1

Official Sessions9:15am - 6:00pm

Thu, May 2

Official Sessions9:15am - 5:00pm

Agenda as PDF

tuesday 9:00 AM 9:05 AM

Opening Remarks with Founder & Executive Director, Toby Daniels

Hosted by Social Media Week

Talk

Evolution of Storytelling

Toby Daniels

Toby Daniels

Founder & Executive Director, Social Media Week

Toby is the Co-Founder and CEO of Crowdcentric Media and Founder and Executive Director of SMW.

In 2009 Toby founded Social Media Week, a leading news platform and worldwide conference that takes place in 20+ countries around the world. SMW’s mission is to curate and share the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.

Prior to Crowdcentric, Daniels was the Managing Director of Online Creative Communications, a London based digital agency which he managed for 7 years.

As a thought leader on a range of topics at the cross-section of media, technology and communications, Toby has been featured extensively in mainstream and trade media, including articles on CNN.com, The NY Times, The Next Web, Huffington Post, BBC, PSFK and Fast Company. He speaks regularly at conferences and has given talks at PdF Latin America in Santiago Chile, Social Media Brazil in São Paulo, PDMA’s Co-Creation Conference, Phoenix, SXSW, Austin and Digital Hollywood, Los Angeles. In 2013, The Next Web named Toby as one of New York’s 50 NYC Tech Entrepreneurs You Need to Know About.

In 2014 Toby co-curated the book On! The Future of Now, with the proceeds going towards supporting clean water projects in the developing world.

In addition to his professional endeavors, Toby is also a passionate contributor to a number of non-profit organizations, including CampInteractive, whose mission is to inspire and equip underserved students with the skills in computing, leadership, and professionalism needed to thrive in the Internet economy and beyond.


Toby Daniels

Toby Daniels

Founder & Executive Director, Social Media Week

Opening Remarks with Founder & Executive Director, Toby Daniels

Hosted by Social Media Week

Join Social Media Week’s founder, Toby Daniels for the official kickoff of the 11th SMW New York.

As the Executive Director, Toby has been instrumental in defining the conversation and setting the agenda for Social Media Week’s conferences over the past 10 years.

In 2019 we are at an inflection point and this year’s theme, Stories: With Great Influence Comes Great Responsibility, forces us to think about the impact that social media has had on our lives, the business of human connectivity and what we must do to create a future where the stories we share impact the world in positive ways.

In his opening remarks Toby will welcome you to the 2019 conference, share some highlights for the week ahead and some important announcements regarding the next chapter of SMW.

  • tuesday April 30, 2019
  • 9:00 AM - 9:05 AM
  • Sheraton New York Times Square Hotel: Stage 1
  • Talk
  • Social Media and Society
  • Evolution of Storytelling
  • Effectively grow and engage your audience
  • Rise above the noise through better storytelling
tuesday 9:05 AM 9:45 AM

Stories: With Great Influence Comes Great Responsibility, a Fireside Conversation with the Founder of charity: water, Scott Harrison

Interview

Evolution of Storytelling

Toby Daniels

Toby Daniels

Founder & Executive Director, Social Media Week

Toby is the Co-Founder and CEO of Crowdcentric Media and Founder and Executive Director of SMW.

In 2009 Toby founded Social Media Week, a leading news platform and worldwide conference that takes place in 20+ countries around the world. SMW’s mission is to curate and share the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.

Prior to Crowdcentric, Daniels was the Managing Director of Online Creative Communications, a London based digital agency which he managed for 7 years.

As a thought leader on a range of topics at the cross-section of media, technology and communications, Toby has been featured extensively in mainstream and trade media, including articles on CNN.com, The NY Times, The Next Web, Huffington Post, BBC, PSFK and Fast Company. He speaks regularly at conferences and has given talks at PdF Latin America in Santiago Chile, Social Media Brazil in São Paulo, PDMA’s Co-Creation Conference, Phoenix, SXSW, Austin and Digital Hollywood, Los Angeles. In 2013, The Next Web named Toby as one of New York’s 50 NYC Tech Entrepreneurs You Need to Know About.

In 2014 Toby co-curated the book On! The Future of Now, with the proceeds going towards supporting clean water projects in the developing world.

In addition to his professional endeavors, Toby is also a passionate contributor to a number of non-profit organizations, including CampInteractive, whose mission is to inspire and equip underserved students with the skills in computing, leadership, and professionalism needed to thrive in the Internet economy and beyond.

Scott Harrison

Scott Harrison

CEO, charity: water

Scott spent almost 10 years as a nightclub promoter in New York City before leaving to volunteer on a hospital ship off the coast of Liberia, West Africa as a volunteer photojournalist.

Returning home to New York City two years later, he founded the non- profit organization charity: water in 2006. Turning his full attention to the global water crisis and the world’s 663 million people without clean water to drink, he created public installations and innovative online fundraising platforms to spread international awareness of the issue.

In twelve years, with the help of more than 1 million donors worldwide, charity: water has raised more than $350 million and funded nearly 30,000 water projects in 26 countries. When completed, those projects will provide over 8.5 million people with clean, safe drinking water.

Scott has been recognized on Fortune magazine’s list of 40 Under 40, Forbes’ Impact 30, and Fast Company’s 100 Most Creative People in Business, where he earned the #10 spot. He is currently a World Economic Forum Young Global Leader and author of the New York Times Bestselling book Thirst.

Scott lives in New York City with his wife Viktoria, son Jackson and daughter Emma.


Toby Daniels

Toby Daniels

Founder & Executive Director, Social Media Week

Scott Harrison

Scott Harrison

CEO, charity: water

Stories: With Great Influence Comes Great Responsibility, a Fireside Conversation with the Founder of charity: water, Scott Harrison

Since its founding in 2006, charity: water has raised over $300M to bring clean drinking water to more than 9.5 million people around the globe.

As its founder, Scott Harrison has pioneered a new business model for non-profits, one that has earned them the reputation as being one of the most trusted and admired nonprofits in the world.

Renowned for its 100% donation model, bold storytelling, imaginative branding, and radical commitment to transparency, charity: water has disrupted how social entrepreneurs work while inspiring millions of people to join its mission of bringing clean water to everyone on the planet within our lifetime.

In this intimate fireside conversation, Scott, together with SMW’s founder Toby Daniels will look back over the past decade and share some of the fundamental principles of storytelling that has enabled charity: water to reach and impact so many people around the world.

  • tuesday April 30, 2019
  • 9:05 AM - 9:45 AM
  • Sheraton New York Times Square Hotel: Stage 1
  • Interview
  • Social Media and Society
  • Evolution of Storytelling
  • Effectively grow and engage your audience
  • Future proof my strategy for next generation consumers
  • Rise above the noise through better storytelling
tuesday 9:50 AM 10:30 AM

Sponsored

Slay, Queen!: RuPaul’s Drag Race and How to Build Community, Culture & Content

Hosted by Viacom Ad Solutions

Panel

Social Media and Society

Dana Wade

Dana Wade

Vice President, Culture & Creative Insights, Viacom Velocity

Dana Wade is the Vice President of Culture and Insights at Velocity, Viacom’s branded content studio. In this position Dana is responsible for developing Velocity’s creative strategy offering and leads a team of culture and youth marketing strategists who are focused on uncovering insights and cultural trends that help position Viacom as a thought leader and valued communications partner to the broad marketing and advertising community. Prior to joining Viacom Dana served as the Head of Data Driven Marketing at Red Fuse and has held other leadership roles within ad agencies to include, Y&R, SpikeDDB, McCann and others.

Amy Wigler

Amy Wigler

SVP, Velocity Integrated Marketing, Viacom

Currently serving as SVP of Integrated Marketing for Viacom Velocity, Amy Wigler’s career in entertainment began working for The Dodgers, a Broadway production company, where she oversaw the marketing for several Tony Award winning Broadway musicals and National tours including Into the Woods, 42ndStreet, Footloose and The Music Man. In 2006, Amy joined Logo by Viacom Media Networks, the first ad-supported LGBT-network in the country as its Marketing Director. In addition to overseeing the marketing for RuPaul’s Drag Race, she helped grow the network from 13MM subscribers to 51MM and its advertiser base from 3 advertisers to 450 marketing partners. Since then, Amy has gone on to work across Viacom’s music portfolio building branded content partnerships for incredible entertainment properties including: MTV’s VMAs, VH1’s Martha and Snoop, VH1’s Love and Hip Hop and of course, RuPaul’s Drag Race.

Tim Palazzola

Tim Palazzola

VP, Original Programming, MTV, Vh1, Logo, Viacom

Tim Palazzola is an Emmy Winning Executive and Producer. He currently works as Vice President of Original Programming across MTV, Vh1, and Logo. Tim serves as Executive Producer of RuPaul’s Drag Race for Vh1.


Dana Wade

Dana Wade

Vice President, Culture & Creative Insights, Viacom Velocity

Amy Wigler

Amy Wigler

SVP, Velocity Integrated Marketing, Viacom

Tim Palazzola

Tim Palazzola

VP, Original Programming, MTV, Vh1, Logo, Viacom

Slay, Queen!: RuPaul’s Drag Race and How to Build Community, Culture & Content

Hosted by Viacom Ad Solutions

As the Washington Post says, “RuPaul’s Drag Race is more than a TV show, it’s a movement.” The show has birthed iconic moments in culture including: “death dropping,” lip syncing, spilling T and has led to a global fandom that isn’t afraid to shake up the social media atmosphere. Our Viacom moderator along with special guests will unpack how the show uses its influence to make an imprint on culture and how the show has enabled Samsung to connect and fuel its hyper-engaged audience.

  • tuesday April 30, 2019
  • 9:50 AM - 10:30 AM
  • Sheraton New York Times Square Hotel: Stage 2
  • Panel
  • The Influencer Equation
  • Social Media and Society
  • Evolution of Storytelling
  • Effectively grow and engage your audience
  • Work with influencers and influencer campaigns
  • Rise above the noise through better storytelling
tuesday 9:50 AM 10:30 AM

Sponsored

How to Use Social to Find Your Next Big Idea in Campaign Strategy

Hosted by NetBase

Panel

Data Decision Making

Paige Leidig

Paige Leidig

Chief Marketing Officer, NetBase

Paige is a passionate customer advocate and an innovation driven leader with a proven track record of introducing game changing Cloud/SaaS products to the B2B market. Paige was previously the Chief Marketing Officer at CipherCloud. He has 20 years of experience in technology, marketing, and selling enterprise application solutions and managing trusted customer relationships. Paige has also held senior marketing roles at SAP, Ariba, and E*Trade.

Evan Nickel

Evan Nickel

Associate Strategist, Digital, GMR Marketing

As a strategist at GMR Marketing, Evan Nickel specializes in experiential marketing and its relationship with social media. At its core, experiential marketing is about providing an authentic 1:1 experience connecting a person with a brand. Social media gives that in-person experience a global scale. Using emerging technology and innovative ways of data interpretation, Evan is changing the way that social data can impact how brands reach and ultimately impact passionate audiences.

Hillary Saviello

Hillary Saviello

Digital & Social Media Manager, Communications, Global Policy and Advocacy, The Rockefeller Foundation

Hillary Saviello, an experienced analyst dedicated to social media for social good, joined The Rockefeller Foundation in 2019. She aims to understand, excite, and engage new and untapped strategic audiences, helping take the Foundation presence on social media and other digital platforms to the next level. Most recently, she has reported on the online impact of the Foundation initiatives through topics designed using the social listening tool, NetBase.

In her last role, Ms. Saviello was responsible for live-tweeting from the International Peace Institute’s program of events and writing articles about the issue areas they covered: peace, security, and sustainable development. As Social Media Officer, she designed original graphics to promote events and publications, as well as, engaged with stakeholders on Twitter, Facebook, Instagram, and Snapchat.

Prior to that, Ms. Saviello worked on outreach projects for the United Nations Department of Public Information, and the World Federation of United Nations Associations. She also prepared policy briefings for the U.S. Mission to the Organization for Economic Cooperation & Development in Paris, France.

Kiley Robbins

Kiley Robbins

Manager of Fan Engagement and Growth Marketing, Relevent Sports Group

Kiley has 5+ years’ experience in marketing strategy with expertise spanning from digital optimization to market and partnership research. As a core member of the Analytics team for the International Champions Cup she excels in elevating international soccer properties, driving ticket sales, and enhancing fan experiences through data-driven insights.

Jenna Manula Linares

Jenna Manula Linares

Senior Director, Social Media, Stella Rising

Jenna has over 10 years’ experience leading social media and influencer marketing strategy and activation for indie beauty, CPG, and retail brands, including Drybar, First Aid Beauty and the Hain Celestial natural portfolio. She is an expert in balancing emotion and human connectivity, brand messaging, and data-driven insights to drive success across platform. Jenna understands how the paid-owned-earned social ecosystem works together to drive advocacy, reviews, and ultimately brand trial.


Paige Leidig

Paige Leidig

Chief Marketing Officer, NetBase

Evan Nickel

Evan Nickel

Associate Strategist, Digital, GMR Marketing

Hillary Saviello

Hillary Saviello

Digital & Social Media Manager, Communications, Global Policy and Advocacy, The Rockefeller Foundation

Kiley Robbins

Kiley Robbins

Manager of Fan Engagement and Growth Marketing, Relevent Sports Group

Jenna Manula Linares

Jenna Manula Linares

Senior Director, Social Media, Stella Rising

How to Use Social to Find Your Next Big Idea in Campaign Strategy

Hosted by NetBase

An effective social listening strategy analyzes the rich conversations of your consumers to reveal a deeper understanding of their likes, wants, needs, and behaviors. Strategic brands leverage these social insights to inform their marketing strategy and create truly amazing and engaging campaigns that capture their audience’s attention and get them to act.

Join our session of social strategists from GMR Marketing, Rockefeller Foundation, Stella Rising and Relevent Sports as they discuss how they utilize social media analytics to build consumer profiles, identify key influencers, create content, develop event promotions and identify emerging trends that inspire winning campaign strategies.

Attend this session and learn:

  • How The Rockefeller Foundation builds a strong campaign strategy
  • How to track the impact of social media on major campaigns like the Oscars before, during and after – the benefits of geo-fencing
  • How social media analytics provides audience and logistical insights to create events like International Champions Cup
  • How social listening helped the Mango Board craft their social media campaigns, content strategy and influencer marketing
  • tuesday April 30, 2019
  • 9:50 AM - 10:30 AM
  • Sheraton New York Times Square Hotel: Stage 3
  • Panel
  • Data Decision Making
  • Driving Conversions
  • Social Content
  • Use data to make better decisions
  • Manage campaigns on a limited budget
  • Invest in the right marketing technology products
tuesday 9:50 AM 10:30 AM

Sponsored

Video Marketing: The Social Media Listening Revolution

Hosted by Talkwalker

Talk

Future Tech

Todd Grossman

Todd Grossman

CEO Americas, Talkwalker

Todd Grossman is CEO Americas at Talkwalker. He is a senior executive with proven expertise in measurement, analytics, public relations, communications, sales and marketing from his past experiences at Precise, a Kantar Media company, and PR Newswire’s broadcast and multimedia division, Multivu. Todd completed his B.A. in Political Science from the University of Connecticut and executive education programs at Cranfield University’s School of Management in the United Kingdom. Todd has also completed the Miller Heiman Solution Selling program. He has served as a graduate assistant instructor for Dale Carnegie.


Todd Grossman

Todd Grossman

CEO Americas, Talkwalker

Video Marketing: The Social Media Listening Revolution

Hosted by Talkwalker

By 2021, reports predict 80% of internet traffic will be video.

We are a more and more visually-driven society, especially among Millennials and Gen Z. So many moments happen nowadays in video, hence it’s crucial for brands to be a part of these customer conversations. Up to 98% of videos with detected brand logos don’t mention brand names. No company could monitor these brand mention — until now:

Talkwalker, as the world’s leading social listening and analytics platform, will explain how they recently revolutionized social media listening by integrating artificial intelligence-driven video recognition into social analytics.

Todd Grossman, CEO Americas for Talkwalker, will explain and showcase how revolutionary technology that analyzes up to 2,000 images and videos per second finds consumer video insights to create campaigns with maximum impact, prevent brand crises by tracking critical videos, and measure the true ROI of sponsorship campaigns.

  • tuesday April 30, 2019
  • 9:50 AM - 10:30 AM
  • Sheraton New York Times Square Hotel: Stage 4
  • Talk
  • Future Tech
  • Data Decision Making
  • Future of Platforms
  • Use data to make better decisions
  • Invest in the right marketing technology products
  • Future proof my strategy for next generation consumers
tuesday 9:50 AM 10:50 AM

Creating Short Form Video Content

Academy

Social Content

Patrice Poltzer

Patrice Poltzer

Founder, Patrice Poltzer Creative

 


Patrice Poltzer

Patrice Poltzer

Founder, Patrice Poltzer Creative

Creating Short Form Video Content

SEATING IS LIMITED TO THE FIRST 35 PEOPLE. PRE-REGISTRATION is required: instructions will be sent to attendees via email. Academy sessions will not be video captured or live streamed.

Video is here to stay and for good reason. No medium is more suited to emotionally connect to your audience and the stats show people like watching video. Video on social media generates 1200% more likes and shares than text only. Brands who use video on a homepage have up to 80% higher customer conversion rate and businesses using video grow company revenue 49% faster than organizations without.

Video is not going anywhere and if you can’t beat ’em, then you might as well join them. But video can be stressful and intimidating–what works for one brand might not work for yours, and for the love of God why does it cost so much? If you’re starting to wake up in a cold sweat at night because all you hear is your boss telling you to “figure out the video strategy” and “make more video” or you want to make video but you just don’t understand where to start than this session is for you.

Attend this session and learn:

  • What makes a good brand video and what makes a bad brand video
  • How to set up a solid plan for telling your story through video and how to maximize video costs
  • What makes video so expensive and when you should out outsource vs DIY
  • Instagram Stories…the best free video marketing around and why you should be on it and what you can be doing with it to tell better stories
  • 2019 Video marketing trends to be on the lookout for
  • tuesday April 30, 2019
  • 9:50 AM - 10:50 AM
  • Sheraton New York Times Square Hotel: Academy
  • Academy
  • Social Content
tuesday 9:55 AM 10:35 AM

Sponsored

The Evolution of Creativity: Reinventing Communities

Hosted by Grey

Interview

Social Media and Society

Casey Neistat

Casey Neistat

Founder, 368

Casey Neistat is an American film director, producer, and creator of popular YouTube videos.

Casey, who got his start working as a dish washer, is a self-taught filmmaker and discovered his passion for making movies with a friend. Neistat attained commercial success with the HBO series The Neistat Brothers and indie film Daddy Longlegs. Neistat took his story-telling ability and married it with his 10 years of commercial experience to re-define branded content on the internet with companies such as Mercedes and Nike.

Now Casey is embarking on one of the most ambitious endeavors yet with the creation of “368”. The space serves as a collaborative workspace in New York City, which will be a hub for fellow filmmakers, YouTube stars, musicians, and podcasters.

Beyond YouTube, Casey’s audience has followed him to Instagram, Twitter, and SnapChat to hear his honest narrative and get a glimpse into the creator lifestyle. Casey has set a new standard for the way brands interact with digital creators and carved out a niche for himself as a well-respected filmmaker and digital native talent.

Dan Bennett

Dan Bennett

Worldwide Chief Innovation Officer, Grey

As Grey Group’s first-ever Worldwide Chief Innovation Officer, Dan Bennett is helping leverage the agency’s digital and technology capabilities and lead the development of the agency’s growing business model and offerings. He heads Grey’s sole marketing partnership with Betaworks, a self-described “start-up platform” that invests in seed-stage technology companies to bring their products to market. Prior to joining McCann in 2014 as digital lead and later ascending to Chief Digital Officer for McCann in North America, Dan was co-founder of the New York office of independent agency AnalogFolk, where he led a range of work from full brand sites and mobile experiences to digital OOH and short-form films. Previously, he was with JWT as Director of Digital Strategy as well as digital lead on clients in the retail, publishing, and CPG categories. Prior posts include Director of Digital Accounts at TBWA\Chiat\Day, leading the development of Skittles’ award-winning digital channels. Before moving to New York, Dan was Digital Account Director at M&C Saatchi in London with a focus on integrated brand development. He lives in Brooklyn with his wife and two children and spends any spare time running or riding his road bike.


Casey Neistat

Casey Neistat

Founder, 368

Dan Bennett

Dan Bennett

Worldwide Chief Innovation Officer, Grey

The Evolution of Creativity: Reinventing Communities

Hosted by Grey

Social media was designed for many different purposes, with creativity at the core of its purpose. But as society evolves, how does creativity within social media evolve? How does the social media community make sure that evolution remains a priority – and how do we evolve our talent, infrastructure, relationships, technologies, operations and culture to make sure creativity reigns supreme in this ever-changing space?

In this interview, Grey’s Worldwide Chief Innovation Officer Dan Bennett chats with social media pioneer and content leader Casey Neistat about a transitional time for the creative community in this space. Social media once used to be led by the idea that “good creative=good results” but as the landscape shifted to become more transactional, reach and metrics started to dominate social media evolution. They’ll discuss how to balance between reach and numbers for short-term/gains, and strategic creativity for long term gains – for creators and clients alike. Ultimately, they’ll address how this balance can inspire work for a new generation of creator communities.

  • tuesday April 30, 2019
  • 9:55 AM - 10:35 AM
  • Sheraton New York Times Square Hotel: Stage 1
  • Interview
  • Social Media and Society
  • Effectively grow and engage your audience
  • Rise above the noise through better storytelling
tuesday 10:40 AM 11:05 AM

Sponsored

Tomorrow's Social Customer Experience is Here Today: Personalization, Connection and Rising Expectations

Hosted by Salesforce Marketing Solutions

Talk

Social Content

Diana Helander

Diana Helander

Head of Marketing, Data and Enterprise Solutions, Twitter

Diana Helander currently leads marketing for Twitter’s Data & Enterprise Solutions team, which works with developers and enterprise solution providers. Twitter APIs support a wide array of third party solutions that help businesses and researchers tap into the vibrant, public conversation on Twitter.

Previously, Diana led product and content marketing at two startups (Revinate and Lithium Technologies), and held various positions at Adobe, including leading go-to-market strategy and delivery for gaming, Flash, and Acrobat, as well as business development for enterprise solutions for financial services and manufacturing.

Frank Cerda

Frank Cerda

Social Media Strategist, Rackspace

 

Mansi Pedgaonkar

Mansi Pedgaonkar

Senior Product Manager, Salesforce

Mansi Pedgaonkar is a Senior Product Manager at Salesforce. At Salesforce, she is part of the Marketing Cloud division focusing her efforts on building social media marketing and management product solutions that help brands know, engage and deliver personalized content to end customers, all through one platform.

She holds a Bachelor’s and Master’s in Computer Science. When she is not busy helping brands connect to their customers in a whole new way, you will find her hiking, traveling the world and checking items off her bucket list most recently climbing Mt. Kilimanjaro.


Diana Helander

Diana Helander

Head of Marketing, Data and Enterprise Solutions, Twitter

Frank Cerda

Frank Cerda

Social Media Strategist, Rackspace

Mansi Pedgaonkar

Mansi Pedgaonkar

Senior Product Manager, Salesforce

Tomorrow's Social Customer Experience is Here Today: Personalization, Connection and Rising Expectations

Hosted by Salesforce Marketing Solutions

Since the origins of social media, marketers have seen a remarkable amount of change. The shifting landscape is unprecedented. Social media has matured, market segmentations have granualized, and budgets have expanded.

The most significant change, however, has been customer expectations: 80% of customers now say the experience a company provides is as important as its products and services. In a world of rising customer expectations, regulation and customer content, and the challenges of ROI on social, the role of a digital marketer gets harder and more complicated.

In this session, you’ll be empowered by Salesforce and Twitter’s visions for tomorrow’s social media era, where cross channel personalization on social media becomes possible. You’ll also hear first-hand from Rackspace, a leading social marketer who has invested heavily in cross-channel customer experiences; and learn from the strategic priorities, challenges and technologies transforming their work.

Attend this session and learn:

  • How to be prepared for cross-channel social personalization across Sales, Marketing and Service
  • How you can leverage Salesforce and Twitter’s vision for the coming era of social customer experience
  • Practical insights from how Rackspace manages their cross-channel social journeys
  • tuesday April 30, 2019
  • 10:40 AM - 11:05 AM
  • Sheraton New York Times Square Hotel: Stage 4
  • Talk
  • Social Content
  • Future of Platforms
  • Understand which content formats are right for my campaign
  • Future proof my strategy for next generation consumers
tuesday 10:40 AM 11:05 AM

Sponsored

Young, Black, & Influential: How BET is Using Black Influencers to Drive Record-Breaking Engagement

Hosted by BET

Talk

The Influencer Equation

Ken Gibbs

Ken Gibbs

VP of Social Media and Digital Video, BET Networks

Ken Gibbs Jr. is the Vice President of Social Media and Digital Video at BET Networks, the leading provider of entertainment for consumers of Black culture globally. Gibbs Jr is a digital marketing executive with a passion for entertainment, technology and African American/Urban culture. He began his digital career as part of the original staff of Henry Louis Gates’ Africana.com (the predecessor to TheRoot.com) and remained with the product as it was acquired by Time Warner, then merged with AOL to become what was eventually known as the new BlackVoices.com. Since then Gibbs Jr has gone on to hold leadership positions at the top companies in the AA/Urban space, including Interactive One and Essence. Currently Gibbs Jr manages all digital video and social media content for BET, BET Her, BET JAMS, BET Soul and the BET Experience. Gibbs Jr. has as led BET to reach up to 48M social fans with streams and watch time up double digits. He has also lead content strategy efforts for acclaimed linear series that include but not limited to The Real Husbands Of Hollywood, Being Mary Jane, The New Edition Story, Boomerang, American Soul.

Lala Sizahands

Lala Sizahands

Actress, Comedienne,

Lala Sizahands is a comedienne, host, and beauty personality taking the internet by storm. When she’s not cracking you up with her signature brand of jokes and skits exploring the world of an urban diva, Lala is flaunting the latest fashions and sharing her personal fitness journey with the world. Through her social media presence, Lala’s goal is to inspire positivity in the world with laughter. Lala also has her eye on the world of television, with recent appearances on MTV’s Fear Factor and scripted roles in TNT’s Claws and BET’s Boomerang”


Ken Gibbs

Ken Gibbs

VP of Social Media and Digital Video, BET Networks

Lala Sizahands

Lala Sizahands

Actress, Comedienne,

Young, Black, & Influential: How BET is Using Black Influencers to Drive Record-Breaking Engagement

Hosted by BET

The culturally-charged, performance-driven, thought-provoking “BET Awards” is the #1 Cable Award Show for 17 consecutive years among African-Americans 18-49! With Black culture influencing mainstream culture and social trends more than ever before, BET Networks is the leading brand with African American millennials who every year drive this phenomenon to its fever pitch with the BET Awards on linear and digital platforms. This panel will explore how BET engages and collaborates with diverse content creators in unique and creative ways that year after year continues to fuel the success of the show.

  • tuesday April 30, 2019
  • 10:40 AM - 11:05 AM
  • Sheraton New York Times Square Hotel: Stage 2
  • Talk
  • The Influencer Equation
  • Social Content
  • Effectively grow and engage your audience
  • Work with influencers and influencer campaigns
  • Understand which content formats are right for my campaign
tuesday 10:40 AM 11:40 AM

Rise Above the Noise Through Better Storytelling

Roundtable

Evolution of Storytelling

Raquelle Zuzarte

Raquelle Zuzarte

Founder, EquityProjectForAll

Raquelle M. Zuzarte is a global citizen and passionate storyteller, having lived in the Middle East, Europe, India, Australia and the US. She has led global marketing campaigns for Fortune 100 brands across the CPG and Media & Entertainment industries, including Procter & Gamble, Johnson & Johnson, Accenture, Time Warner Cable and CBS Corporation. She is passionate about fusing content and technology together to drive sustainable change for a better world. As Founder of EQUITY Project For All, she is focused on achieving gender equity around the world through integrity leadership, emotive storytelling and empathy-inspired creativity. She has been recognized with multiple awards including the Ad Age Business Advertising Award and leadership awards from Johnson & Johnson, Procter & Gamble, McKinsey & Co and KPMG.

Raquelle speaks Spanish and Portuguese. She has spoken at global venues including SXSW, Sydney Opera House and the Davos Congress Center. Raquelle earned her Bachelor of Economics from the University of Sydney and MBA from the Australian Graduate School of Management UNSW and Kellogg Business School.


Raquelle Zuzarte

Raquelle Zuzarte

Founder, EquityProjectForAll

Rise Above the Noise Through Better Storytelling

SEATING IS LIMITED TO THE FIRST 20 PEOPLE. PRE-REGISTRATION is required via the Attendee Guide which can be found in your pass registration email confirmation. Roundtables will not be video captured or live streamed.

We live in an attention-deficit world and storytelling is the most potent force in brand-building. This roundtable will unveil the most critical drivers of compelling and actionable brand storytelling and the strategic choices we make on which digital platforms will be most effective in bringing it to life.

  • tuesday April 30, 2019
  • 10:40 AM - 11:40 AM
  • Sheraton New York Times Square Hotel: Stage 4
  • Roundtable
  • Evolution of Storytelling
  • Rise above the noise through better storytelling
tuesday 10:40 AM 11:05 AM

Why We Buy: How Storytelling Drives the Purchase Process

Hosted by Entrepreneur Media

Talk

Evolution of Storytelling

Terry Rice

Terry Rice

Digital Marketing Expert-in-Residence, Entrepreneur Media

Terry Rice is a business development consultant based in Brooklyn. His previous experience includes helping clients achieve their marketing goals while working at Adobe and Facebook.

Terry has been been a featured speaker at industry events including Social Media Week and SXSW. He’s also a VIP contributor and the Digital Marketing Expert-in-Residence for Entrepreneur magazine.

As the founder of Terry Rice Consulting, he helps clients identify the audiences, platforms and tactics aligned with efficiently reaching their business goals. During his career, he’s consulted hundreds of companies including Walmart, Bonobos, Warby Parker, Revlon and BarkBox. In addition to working with established businesses, he also serves as a startup mentor at organizations including Techstars and the New York University Entrepreneurial Institute. Terry is also an extremely passionate educator. He teaches at both New York University and General Assembly.

He holds an MBA from the University at Buffalo with a dual concentration in Marketing and Management Consulting. In his free time he enjoys spending time with his family, going to CrossFit and trying to find excuses to talk about CrossFit.


Terry Rice

Terry Rice

Digital Marketing Expert-in-Residence, Entrepreneur Media

Why We Buy: How Storytelling Drives the Purchase Process

Hosted by Entrepreneur Media

Data can tell you who is buying your product or service, but it usually can’t tell you why they choose to do so. If you can’t understand why someone makes a purchase, it’s difficult to encourage others to take the same action.

Leveraging best practices from Design Thinking, you’ll learn how to understand why people choose to buy from your brand – or a similar brand – and how to tell stories that will engage other prospects to do the same. By highlighting the customer journey and desired outcome, you’ll be able to cut through the noise and make a genuine connection while also positioning yourself as the go to option for your target audience.

Attend this session and learn:

  • A systematic approach to understanding why people buy your products or services
  • How to tell stories that highlight your brand as the go to option for your audience
  • Best practices for testing and optimizing the stories being told
  • tuesday April 30, 2019
  • 10:40 AM - 11:05 AM
  • Sheraton New York Times Square Hotel: Stage 3
  • Talk
  • Data Decision Making
  • Driving Conversions
  • Evolution of Storytelling
  • Effectively grow and engage your audience
  • Gain new customers and reduce cost of acquisition
  • Rise above the noise through better storytelling
tuesday 10:45 AM 11:10 AM

Sponsored

Conversation as a Canvas: The Future of Content In Messaging

Hosted by Emogi

Talk

Future of Platforms

Travis Montaque

Travis Montaque

CEO and Founder, Emogi

Travis Montaque is the Founder and CEO of Emogi, an innovative technology company enriching conversations across messaging and communication services. Integrated within leading platforms and partners, Emogi’s custom animated stickers, powered by AI, add an expressive layer of content that helps create more meaningful conversations and increase engagement.

Travis was listed in Entrepreneur Magazine’s 2018 Most Daring Entrepreneurs list for his work in branding consumer conversations. In 2016, at the age of 23, Travis was named Forbes 30 Under 30 for discovering a data-driven marketing method that provides greater emotional expression in today’s digital conversations. He is a regular speaker with recent appearances at Cannes Lions, CES, Social Media Week, Advertising Week, SXSW, Harvard Business School, among others. Recent profiles of Travis and his company Emogi have appeared in publications like The Wall Street Journal, Forbes, TechCrunch and The New Yorker. Travis is an inaugural member of the University of Miami Marketing Advisory Board.


Travis Montaque

Travis Montaque

CEO and Founder, Emogi

Conversation as a Canvas: The Future of Content In Messaging

Hosted by Emogi

A funny thing happened in messaging. Over the past 2 decades, simple text based conversations on native chat applications have given way to more expressive forms of communication across a wide array environments.

Stickers and gifs are already transforming how people express emotion but what does the future have in store? How will the messaging environment become even more of a canvas for brands, media companies and content creators as innovation evolves.

Come hear from Travis Montaque, the founder and CEO of Emogi, on what to expect from messaging platforms over the next few years.

Attend this session and learn:

  • The functional role of content within messaging platforms
  • How messaging goes beyond hosting your conversations to becoming your concierge
  • tuesday April 30, 2019
  • 10:45 AM - 11:10 AM
  • Sheraton New York Times Square Hotel: Stage 1
  • Talk
  • Future Tech
  • Social Content
  • Future of Platforms
  • Effectively grow and engage your audience
  • Invest in the right marketing technology products
  • Future proof my strategy for next generation consumers
tuesday 11:05 AM 11:35 AM

Networking Break

Hosted by Social Media Week

Networking

Networking


Networking Break

Hosted by Social Media Week

Time for a break! Come join us each day for some coffee and tea and get refreshed for the rest of the day ahead. Take this short time out from sessions to network with fellow attendees and/or demo the latest products from our exhibitors.

  • tuesday April 30, 2019
  • 11:05 AM - 11:35 AM
  • Sheraton New York Times Square Hotel: Main Foyer & Exhibitor Hall
  • Networking
  • Networking
tuesday 11:35 AM 12:35 PM

Branding Inside Private Conversations

Hosted by Emogi

Roundtable

Future of Brands

Stephen Zangre

Stephen Zangre

COO, Emogi

Stephen has spent the last 20+ years in various sales and business development leadership roles within high growth companies and industries; most notably Facebook, Yext and Catalina Marketing. As the COO of Emogi, Stephen has grown Emogi’s user base to a global audience and is spearheading the opportunity for brands to intelligently participate in conversations in by helping people express themselves in messaging environments.


Stephen Zangre

Stephen Zangre

COO, Emogi

Branding Inside Private Conversations

Hosted by Emogi

SEATING IS LIMITED TO THE FIRST 20 PEOPLE. PRE-REGISTRATION is required via the Attendee Guide which can be found in your pass registration email confirmation. Roundtables will not be video captured or live streamed.

Our one-to-one chat communication is considered a private place for conversation. This roundtable discussion will explore how and where brands can add value to conversations without compromising the integrity of the private conversation.

  • tuesday April 30, 2019
  • 11:35 AM - 12:35 PM
  • Sheraton New York Times Square Hotel: Roundtables
  • Roundtable
  • Future of Brands
tuesday 11:35 AM 12:15 PM

Sponsored

The Content Paradox: A Passing Fad or Our New Reality?

Hosted by Pond5

Panel

Social Content

Robert Davis

Robert Davis

Head of Digital, Ogilvy

Rob is a veteran digital executive with a 25-year track record of bringing interactive strategies to market for consumer, business and media brands. He is currently engaged as Head of Digital for Ogilvy in the USA. His work has earned Cannes Lions, Effies and Echo awards of various metallic shades. Highlights include IBM’s “A Boy and His Atom.” Rob’s global client list has featured IBM, DuPont, PAREXEL, UPS, Nestlé, FM Global, Siemens, SAP and AMEX.

Prior to Ogilvy, Rob spent a decade on the interactive side of cable TV networks. He co-founded the experimental programming team at MTV, launching the 1999 hit game show webRIOT which pioneered 2 screen iTV. He later debuted iTV shows on NBC, TBS, History Channel and GSN with start-up Spiderdance. More recently Rob served as VP of Digital at Rainbow Media, revitalizing the interactive businesses of the AMC, IFC and WE television networks. Rob’s career began in the early 1990’s running the content and creative side of pioneering ISP/ news start-up IN Jersey (later sold to Gannett).

Jason Teichman

Jason Teichman

CEO, Pond5

Jason Teichman is the CEO of Pond5, the leading marketplace for professional-quality video, music, and rich-media content licensing. With the world’s largest collection of royalty-free video, a best-in-class technology platform, and an innovative focus on high-growth new media such as VR/360, 3D models, and motion graphics, Pond5 is uniquely positioned to help creators license their work to a rapidly growing global audience of professional content buyers.

Prior to Pond5, Jason served as EVP and COO at Web.com (NASDAQ: WEB), where he helped businesses of all sizes drive growth via a platform of creative services and online-marketing solutions. He has also held executive leadership roles at Register.com and American Express, and graduated from the University of Michigan with a BA in Political Science.

Teresa Palagano

Teresa Palagano

Global Director Branded Content, The Economist

Teresa Palagano is the Global Director, Branded Content with The Economist, where she crafts and directs innovative content marketing programs for clients including GE, Intel, Porsche, UPS, Charles Schwab and Microsoft.

Before joining The Economist Group, Teresa consulted on content marketing strategies, collaborating with clients such as JPMorgan Chase on everything from the design and implementation of SME/SEO efforts, to social media approaches and web design.

Jon Finkelstein

Jon Finkelstein

Executive Creative Director, PwC Toronto

An award-winning journalist, Teresa spent 15 years in the publishing industry building brands across print, digital and broadcast media platforms. She has held senior positions at a number of national magazines, including Working Mother Magazine, The Wine Spectator and Folio.

After over two decades in advertising, Jon decided it was time to tackle more meaningful business problems. Today, he is the Executive Creative Director at PwC Canada where he helps lead digital transformation for clients. Using creativity, technology, and design thinking, he helps chart new paths for large organizations. He creates programs and business models that have gravitas and permanence. Ultimately Jon doesn’t measure success with Cannes lions anymore, but rather when he helps make PwC’s clients lions in their respective industry.

Amy Hobby

Amy Hobby

Executive Director, Tribeca Film Institute

Amy Hobby is the Executive Director of the Tribeca Film Institute as well as an Emmy Award-winning, Academy Award-nominated producer whose films include AND EVERYTHING IS GOING FINE (IFC) directed by Steven Soderbergh, SHEPARD & DARK (Official Selection Cannes Film Festival), SECRETARY (starring James Spader and Maggie Gyllenhaal) and LOVE, MARILYN (HBO) directed by Liz Garbus, with whom she collaborated again on WHAT HAPPENED, MISS SIMONE? (Netflix). In 2013, Ms. Hobby co-founded TangerineEntertainment, a company dedicated to produce and build community for films directed by women. Tangerine’s films include Tribeca Film Festival winner KEEP THE CHANGE, PAINT IT BLACK directed by Amber Tamblyn, and the documentary THE LAST LAUGH directed by Ferne Pearlstein. In her various capacities, Ms. Hobby has been on numerous film festival juries and panels over the past 10 years.


Robert Davis

Robert Davis

Head of Digital, Ogilvy

Jason Teichman

Jason Teichman

CEO, Pond5

Teresa Palagano

Teresa Palagano

Global Director Branded Content, The Economist

Jon Finkelstein

Jon Finkelstein

Executive Creative Director, PwC Toronto

Amy Hobby

Amy Hobby

Executive Director, Tribeca Film Institute

The Content Paradox: A Passing Fad or Our New Reality?

Hosted by Pond5

Content consumption is now a 24/7 activity, but creating enough content to satiate consumer demand is challenging. The need for more and more content, in conjunction with declining production budgets, has created a paradox affecting the production, marketing and media industries, to devastating degrees at times. In this panel, we will hear how production companies, agencies, and media companies are coping with their new reality by turning to unconventional solutions.

Attend this session and learn:

  • How to rethink traditional production methods to meet the demands of content creation
  • How to save time and money when creating social content
  • tuesday April 30, 2019
  • 11:35 AM - 12:15 PM
  • Sheraton New York Times Square Hotel: Stage 3
  • Panel
  • Social Content
  • Future of Platforms
  • Use data to make better decisions
  • Understand which content formats are right for my campaign
tuesday 11:35 AM 12:15 PM

Sponsored

Seeing Business Differently: How AmEx Raised the Conversation to Sell Value, Not Just Products

Hosted by American Express

Talk

Evolution of Storytelling

Chris Marino

Chris Marino

Director, Digital Media Acquisition, American Express

Chris Marino is the Director of Digital Media Acquisition at American Express in the Global Commercial Services division. Global Commercial Services provides a suite of payment and lending products, solutions for travel and everyday business spending, cross border payments, global currency solutions, and business financing. In his current role, he is responsible for optimizing a multi-million dollar advertising budget to convert small to mid-sized business owners on card and non-card solutions across paid social and display channels. Chris is a data driven marketer with a passion for quantifying the impact that brands are having through digital experiences.

In his previous role as Director of Global Social Media Strategy, he led the transformation of American Express OPEN’s social media strategy through audience first creative. Over his six years at American Express, Chris has worked in a variety of cross-functional capacities including Finance, Marketing and Strategy.

Chris graduated from Syracuse University with a B.S in Management and Marketing. He is currently pursuing an Executive MBA at the Cornell Johnson School of Management.

Chris is an avid foodie, traveler and Syracuse Orange basketball fan residing in New York City.


Chris Marino

Chris Marino

Director, Digital Media Acquisition, American Express

Seeing Business Differently: How AmEx Raised the Conversation to Sell Value, Not Just Products

Hosted by American Express

Tangible offers and rewards have always been simple, easy ways to attract the attention of consumers and entice them to convert. But how can you stand out from competitors when you’re all doing the same thing?

Our challenge was to communicate the overall true value of choosing American Express beyond commoditized offers in the sweet spot between brand-level messaging and product. If we could unlock this formula, we would not only drive consideration and demand, but also impact our bottom line.

By examining our latest campaign, you’ll learn more about how brands are trying to entice prospects through more than just tangible, rational benefits through showcasing the holistic value of their products. By showing empathy for the consumer and unlocking mid-funnel messaging, you’ll discover how their latest campaign helped consumers see Amex products as more than just credit cards, and ultimately helped them “see business differently”.

Attend this session and learn:

  • How to evolve messaging beyond commodities to value
  • How to future-proof your business with a multitude of complementary channels
  • How to tell empathetic stories that can drive consideration and results
  • tuesday April 30, 2019
  • 11:35 AM - 12:15 PM
  • Sheraton New York Times Square Hotel: Stage 1
  • Talk
  • Future of Brands
  • Evolution of Storytelling
  • Understand which content formats are right for my campaign
  • Future proof my strategy for next generation consumers
  • Rise above the noise through better storytelling
tuesday 11:35 AM 12:15 PM

Sponsored

Performance Over Potential: Turning Influencer Marketing Upside Down

Hosted by Inmar Collective Bias

Panel

The Influencer Equation

Susan Borst

Susan Borst

VP, Mobile, IAB

Susan is the VP, Mobile at IAB (Interactive Advertising Bureau) in NYC. She leads the IAB Mobile Marketing Center of Excellence and has a mandate to further the organization’s initiatives in native advertising and content marketing, which she largely built at IAB. She works with hundreds of leading digital publisher and technology providers to set guidelines and provide industry thought leadership.

Susan was named as one of “15 People in NYC that are Changing Advertising That You Need to Know About” by Alley Watch, a “8 Top Influencers to follow in Online Marketing & Native Advertising” by Taboola, a “Top 50 Content Marketing Influencer at CM World 2016 and 2017” by TopRank, and one of “100 Significant Women in Native Advertising” by Native Advertising Institute (2018 and 2019.)

She is on the judging jury for the Content Marketing Institute Awards, the Native Advertising Institute Awards, the Shorty Awards and the Rakuten Golden Link Awards, and is a frequent speaker at numerous significant industry conferences.

Tara Marsh

Tara Marsh

Global Head of Content, Wunderman

Tara Marsh leads Wunderman’s global content offering, an approach that is anchored in the concept of value exchange. Using deep audience understanding we ensure brands bring value in a way that aligns with audience needs and key moments. Tara ensures that Wunderman’s clients have an agile partner capable of providing strategy and resources – anywhere in the world. Tara helps our client teams navigate the complex content marketing technology and partner landscape and brings creativity and strategic direction to ensure the content we create connects with peoples’ lives in deeper and more impactful ways than purely promotional or brand-centric messaging.

Joining Wunderman directly from WPP Group, Tara led the development of the group’s capabilities in content, as well as in marketing technology. Central to her role was the building of strong relationships with strategic digital media and technology partners, and the broader start-up community.

Tara’s WPP career has spanned a range of disciplines, including branding, media buying and PR, with leadership roles at Landor, MEC and Ogilvy PR respectively. Prior to joining WPP, Tara spent 5 years as a consultant at Bain & Company, consulting on diverse strategic issues and serving clients across many industries.

A dual British/American citizen, Tara has lived in ten different countries and her professional experience spans France, Australia, the UK and the US. She holds an MA in economics from Oxford University in the UK, and an MBA from INSEAD in France.

Anna Ritchie

Anna Ritchie

Head of Social Media, Campbell Snacks

Anna is a social media & content marketing leader – and passionate digital storyteller – with over 10 years’ experience leading brands through this exciting, ever-evolving and multi-faceted space. She has extensive experience in helping brands build and deploy leading-edge social strategies, rich content marketing initiatives and all facets of digital storytelling across paid, owned, earned, and eCommerce channels. She has worked for some truly icon brands – both nationally and globally – such as Sony, Melissa & Doug, Sun Products Corp – and now manages digital content (including eCommerce) and social media for Campbell Snacks across all brands.

Prior to pivoting to the digital space, Anna spent the beginning of her career delivering communications and change management strategies at the global consulting firm, Willis Towers Watson. She holds a Master’s Degree from Seton Hall University, and B.A. from Loyola University, Maryland. A New Jersey native, she now lives in a Connecticut beach town with her husband and two daughters.

Leah Logan

Leah Logan

VP Media Products Strategy and Marketing, Collective Bias

Leah Logan is the VP of Media Products and Community Growth at Collective Bias, an Inmar Influencer Marketing Company. With over 10 years of combined Digital and Traditional Marketing experience, she brings a unique perspective to the CB business model leading innovative products and growth strategies. Prior to Collective Bias, Leah worked for Dr Pepper Snapple Group where she was responsible for Shopper Marketing with the Walmart Account across the entire DPSG portfolio. Her career success has led her to receive several marketing awards inclusive of “Who’s Who in Shopper Marketing” and The “Get it Done” award for outstanding collaboration with Walmart Marketing.

Morgan Kaye

Morgan Kaye

Director, Influencer Marketing, Dollar Shave Club

Morgan Kaye leads Influencer Marketing at Dollar Shave Club, a lifestyle brand and e-commerce company that’s revolutionizing men’s grooming. With over 11+ years in influencer marketing, Morgan is responsible for all influencer campaigns including ideation and execution, influencer partnerships and community growth. Prior to joining the Dollar Shave Club team, Morgan held similar responsibilities as VP of Studio at the leading influencer-first technology and strategy company, ACTIVATE f/k/a Bloglovin’, and was Senior Director at Mode Media. In addition, Morgan has extensive business development experience from more traditional media companies such as Viacom and Dreamworks.
Morgan loves working within the influencer market, and has previously been a speaker at ALT Summit, Generation Beauty, and Simply Stylist as well as hosting her own Skillshare Course, ‘From Blog To Business: Content Community, and Working with Brands’. She has been featured in Adweek, Entrepreneur and WWD and is a Board Member and Vice President of WIIM (Women in Influencer Marketing). WIIM is an exclusive networking group for women who are making a name for themselves in the world of influencer marketing.

Micah Jesse

Micah Jesse

Founder, Micah Jesse Media

Micah Jesse is the founder of Micah Jesse Media, an entertainment and media company, founded in 2007. As an independent brand spokesperson and influencer, Micah has worked with some of the biggest consumer and fashion brands: American Express, Macy’s, Betsey Johnson, PepsiCo and General Motors, to name a few.

Micah has interviewed thousands of celebrities from Rihanna, Justin Bieber, Hugh Jackman, Anna Wintour to Lady Gaga. He has also appeared as a guest on several television shows including VH1’s “I Love The 2000s,” The Wendy Williams Show, CNN Headline News, Fox Business and The Doctors.


Susan Borst

Susan Borst

VP, Mobile, IAB

Tara Marsh

Tara Marsh

Global Head of Content, Wunderman

Anna Ritchie

Anna Ritchie

Head of Social Media, Campbell Snacks

Leah Logan

Leah Logan

VP Media Products Strategy and Marketing, Collective Bias

Morgan Kaye

Morgan Kaye

Director, Influencer Marketing, Dollar Shave Club

Micah Jesse

Micah Jesse

Founder, Micah Jesse Media

Performance Over Potential: Turning Influencer Marketing Upside Down

Hosted by Inmar Collective Bias

As retail continues to change and, more importantly, consumers continue demanding a more authentic and personalized message from the brands they purchase, a succinct strategy for democratizing your communications will be crucial.

Influencer Marketing, however, has long been plagued by inflatable metrics and an unsatisfactory buying experience for advertisers, largely due to the metrics used to increase or decrease an influencer’s value.

In this discussion, Susan Borst, Vice President of Mobile at the Interactive Advertising Bureau (IAB), will moderate a discussion in partnership with industry experts from Inmar, Campbell Snacks, Dollar Shave Club, Wunderman, and Micah Jesse Media. They will share collaborative steps the industry is taking to right the ship – from restructuring the influencer payment model, to completely changing the way we evaluate an influencer’s performance, you’ll leave this session equipped with the tools necessary to scale your influencer strategy with unprecedented precision and efficiency.

Attend this session and learn:

  • How to balance influencer selection between data driven decisions and brand preference
  • How much to pay influencers reflecting on both their effort and performance
  • How to determine if an influencer was worth their fee
  • tuesday April 30, 2019
  • 11:35 AM - 12:15 PM
  • Sheraton New York Times Square Hotel: Stage 2
  • Panel
  • The Influencer Equation
  • Data Decision Making
  • Paid Media Models
  • Use data to make better decisions
  • Work with influencers and influencer campaigns
  • Future proof my strategy for next generation consumers
tuesday 11:35 AM 12:15 PM

Sponsored

Business Intelligence 101: Listening and Insights

Hosted by Digimind

Talk

Data Decision Making

Mary Beth Levin

Mary Beth Levin

Manager of Business Intelligence, United States Postal Service

Mary Beth Levin is the Manager of Business Intelligence for United States Postal Service, part of the Digital Communications team at USPS. The role of the Social Business Intelligence program is to take a 360 view on brand protection, crisis mitigation, and how to improve products and services. The Business Intelligence team takes quantitative and qualitative data on traditional and social media and translates it into an accessible and engaging narrative to drive leadership decision making. Since its inception in October of 2018, the team has grown from 2 to 5 analysts. In the process, the award-winning program has been featured by SocialMedia.org. Independent of her role at the Postal Service, Mary Beth is an Associate Professor at the Georgetown University School of Medicine and a consultant for the American Medical Student Association.


Mary Beth Levin

Mary Beth Levin

Manager of Business Intelligence, United States Postal Service

Business Intelligence 101: Listening and Insights

Hosted by Digimind

Business Intelligence is the ability to take quantitative and qualitative data on traditional and social media and translate it into accessible and actionable information. It can improve the customer experience through listening around new products and services as well as enhance the overall customer experience. While it can give valuable insights into how your customers react in the marketplace, it also serves as an early warning system, helping companies and organizations understand problems before they become a full blown crisis.

In this session, case studies will demonstrate how business intelligence can be used to respond to natural disasters, crisis management, and new products and services.

Attend this session and learn:

  • How to navigate the waters of new program development: internal advocacy – demonstrating your worth
  • How data can serve differing constituencies
  • The difference between PR and BI
  • tuesday April 30, 2019
  • 11:35 AM - 12:15 PM
  • Sheraton New York Times Square Hotel: Stage 4
  • Talk
  • Data Decision Making
  • Use data to make better decisions
  • Invest in the right marketing technology products
tuesday 11:35 AM 12:35 PM

How to Find the Right Channel for Your Business

Academy

Data Decision Making

Quaison Carter

Quaison Carter

Director of Organic and Performance Marketing, FIG

Quaison (“Kwey-sin”) Carter is a marketing strategist, consultant, and educator whose focus is on being able to help brands develop, deliver and grow their marketing strategy in-house or through their agency relationship.

Since 2005 Quaison has been an instructor at education startup General Assembly, where he helped build the current digital marketing curriculum for campus courses that range from setting up Google Analytics to developing a goto market strategy.

As a consultant, Quaison has works with companies like ExxonMobil, IMG, and Vagisil on how to get their teams to become technically sound and objective orientated marketers.

Quaison’s most recent post is as the Director of Organic and Performance at FIG where he oversees all Paid Search, Social, SEO and Biddable channels working on several accounts including Macy’s, Bright Health Insurance, Virgin Atlantic and many more to name a few.


Quaison Carter

Quaison Carter

Director of Organic and Performance Marketing, FIG

How to Find the Right Channel for Your Business

SEATING IS LIMITED TO THE FIRST 35 PEOPLE. PRE-REGISTRATION is required: instructions will be sent to attendees via email. Academy sessions will not be video captured or live streamed.

The number of channels for marketing are multiplying, and it can be challenging to assess the biggest opportunities. In this session, we’ll identify three key strategies to assess the right channel mix for your business.

  • We’ll start with analyzing where your customer is today and talk about how to identify opportunity channels.
  • We’ll discuss data and how to use your data to find the gaps.
  • We’ll look at how to develop tools to assess whether or not to invest in the latest shiny thing.

You’ll walk away with useful tools you can put to work right away to analyze which channels are right for you.

Attend this session and learn:

  • Be customer-first. Understand who they are, where they engage with your category – and where they don’t.
  • Learn from your data. Look at the gaps to find opportunities.
  • Be strategic about the shiny objects. Have a filter to determine and a fund to support new channels.
  • tuesday April 30, 2019
  • 11:35 AM - 12:35 PM
  • Sheraton New York Times Square Hotel: Academy
  • Academy
  • Data Decision Making
tuesday 12:25 PM 12:50 PM

How to Drive Business by Cultivating Influencer Relationships

Hosted by Adobe

Talk

B2B Marketing

Rani Mani

Rani Mani

Head of Global Social Influencer Enablement & Employee Advocacy, Adobe

Rani Mani is the Head of Global Social Influencer Enablement & Employee Advocacy at Adobe. She’s passionate about cultivating and nurturing communities and coaching others to do the same. Rani is currently working across Adobe teams to infuse influencer relations into their strategic plans in order to elevate the voice of the community. Nicknamed The Velvet Hammer, Rani’s mantra is to make the impossible seem possible through her humor, grace, and passion. When she’s not asking provocative questions and making declarative statements at work, Rani is making magical memories with her husband and four kids as they continue to visit the many wonders of the world.


Rani Mani

Rani Mani

Head of Global Social Influencer Enablement & Employee Advocacy, Adobe

How to Drive Business by Cultivating Influencer Relationships

Hosted by Adobe

Social media influencers can significantly affect your organization’s reach and reputation. In fact, Forrester Research reports that just 13% of U.S. adults account for 80% of influential content online. Come to this talk ready to fill your professional toolkit with practical solutions designed to supercharge your influencer relations strategies.

In this talk, Rani Mani, Head of Global Social Influencer Enablement, will illuminate how Adobe built and sustained ongoing influencer programs that help organizations succeed—and how you can, too.

Attend this session and learn:

  • Strategies for working with B2B and B2C influencers in ongoing programmatic ways
  • Best practices and specific tactics to implement as you build your program
  • How to simplify your approach to identifying influencers
  • How to build sustainable relationships with social media heavyweights to keep them moving along a defined path from awareness to brand advocate
  • tuesday April 30, 2019
  • 12:25 PM - 12:50 PM
  • Sheraton New York Times Square Hotel: Stage 2
  • Talk
  • The Influencer Equation
  • B2B Marketing
  • Driving Conversions
  • Use data to make better decisions
  • Work with influencers and influencer campaigns
  • Invest in the right marketing technology products
tuesday 12:25 PM 12:50 PM

Taking Responsibility for Fake News: How We Accept and Perpetuate It

Talk

Social Media and Society

Shiv Singh

Shiv Singh

Founder & CEO, Savvy Matters

Shiv Singh advises Fortune 500 companies and early-stage startups on marketing and digital transformation as the Founder of Savvy Matters. He is the co-author of the book, Savvy – Navigating Fake Companies, Fake Leaders & Fake News in the Post-Trust Era which is available for pre-order on Amazon.com. Prior to Savvy Matters, Shiv was a Senior Vice President at Visa Inc., where he was responsible for driving the go-to-market strategy for some of the company’s most disruptive innovations. Earlier in his career, Shiv led digital marketing globally at PepsiCo Inc and wrote the book, “Social Media Marketing for Dummies.” He is a member of the Board of Directors at United Rentals Inc., a Fortune 500 company.


Shiv Singh

Shiv Singh

Founder & CEO, Savvy Matters

Taking Responsibility for Fake News: How We Accept and Perpetuate It

We grew up believing that we could trust our friends, teachers, newspapers, social media feeds, corporations, and politicians. That’s not the case anymore. Misrepresentation, exaggerated truths, and outright fake news have become a worldwide phenomenon. Finding truth in today’s world is only getting harder. But it isn’t just the fault of our leaders, the media, or foreign agents. As regular people, we too carry the blame.

Drawing upon principles from psychology, real-world business experiences and headlines from 2018, Shiv Singh will explore the human glitches that explain how we accept fake news, perpetuate it and what we can do differently in the future.

Attend this session and learn:

  • How to identify exaggerated truths/fake news
  • Retrospective on 2018’s misrepresentation on social media feeds
  • How to avoid perpetuating these experiences
  • tuesday April 30, 2019
  • 12:25 PM - 12:50 PM
  • Sheraton New York Times Square Hotel: Stage 3
  • Talk
  • Future of Publishing
  • Social Media and Society
  • Social Content
  • Rise above the noise through better storytelling
tuesday 12:25 PM 12:50 PM

Sponsored

Storytelling in a Digital Transformation

Hosted by Code and Theory

Talk

Evolution of Storytelling

Dan Gardner

Dan Gardner

Founder & CEO, Code and Theory

Dan Gardner is the Founder and CEO of Code and Theory. With more than a decade of experience designing cross-platform products and brand experiences for clients in North America, Europe, Asia, and the Middle East, he has led Code and Theory to become one of the largest Digital first creative agencies in the United States. Since founding the company in 2001, it has grown to 500 employees, with offices in New York, San Francisco, London, Manila, Los Angeles and Atlanta.

From pioneering the modern digital landscape with 70+ major media launches for publishers such as Bloomberg, Vogue, and the LA Times, to defining a new standard for how brands like Maybelline NY and Burger King communicate their stories, to reimagining the digital space between government and citizenry through sites like NY.gov, Dan has radically redrawn the map of challenges a creative agency can confront in today’s digital world.

His efforts in growing Code and Theory have been widely recognized. Code and Theory has been celebrated by Webby’s, D&AD, Cannes Lions, One Show and was named one of Fast Company’s Most Innovative Companies.


Dan Gardner

Dan Gardner

Founder & CEO, Code and Theory

Storytelling in a Digital Transformation

Hosted by Code and Theory

A modern business understands the critical role that storytelling plays in successfully connecting with the hearts and minds of customers. However, with the ever-changing nature of storytelling, from both a format and a distribution perspective, it remains very challenging for brands engage in relevant conversations and truly engage their audiences. This fundamental change in storytelling and distribution is often over-simplified as “digital transformation” — typically because it affects a business top down to change to a digital mindset. While part of that digital transformation includes the role of marketing and storying, more often than not the storytelling and communications must be backed up with true business innovation to establish a new and enhanced relationship with consumers. This session will explore the storytelling trends in marketing, media and publishing while addressing both the challenges and possibilities.

Attend this session and learn:

  • How to leverage storytelling to unlock growth
  • How to use storytelling as one method to harness data and connect the end to end journey for a user.
  • How to help a brand overcome challenges when it comes to storytelling across platforms
  • How to discover the opportunities for innovation, activation and longer-term strategy that results from storytelling + digital transformation
  • How to start to understand the building blocks required and the role storytelling plays in a digital transformation
  • tuesday April 30, 2019
  • 12:25 PM - 12:50 PM
  • Sheraton New York Times Square Hotel: Stage 1
  • Talk
  • Future of Brands
  • Evolution of Storytelling
  • Effectively grow and engage your audience
  • Understand which content formats are right for my campaign
  • Rise above the noise through better storytelling
tuesday 12:50 PM 2:05 PM

PREMIUM PASS ONLY: Lunch Break

Hosted by Social Media Week

Networking

Networking


PREMIUM PASS ONLY: Lunch Break

Hosted by Social Media Week

Enjoy a fully-catered lunch at our #SMWNYC Premium Lounge and recharge yourself for the afternoon sessions ahead.

If you’re a Premium Passholder, join your fellow colleagues and SMW Speakers with lunch overlooking Times Square and the opportunity to network and engage with other Premium Passholders, speakers and members of the press.

  • tuesday April 30, 2019
  • 12:50 PM - 2:05 PM
  • Sheraton New York Times Square Hotel: Premium Lounge
  • Networking
  • Networking
tuesday 2:05 PM 3:05 PM

Instagram on a Budget: How Small Businesses, Solopreneurs and Other Extremely Busy People Can Win on Instagram (Without Spending a Ton)

Hosted by Mansueto Ventures

Workshop

Social Content

Stephanie Meyers

Stephanie Meyers

Group Director of Digital Growth, Fast Company & Inc.

Stephanie Meyers is Group Director of Digital Growth at Fast Company and Inc., where she oversees social media and works on audience development and digital strategy initiatives. Previously, as Inc.’s head of social media, she led the award-winning social team and hosted Inc.’s ‘Social Media Toolkit’ Facebook Live series, which offered viewers the chance to get small business marketing advice directly from experts at companies like Shake Shack, S’well, TED Talks and more. Prior to Inc., she edited features for mental_floss magazine and non-fiction books for HarperCollins.


Stephanie Meyers

Stephanie Meyers

Group Director of Digital Growth, Fast Company & Inc.

Instagram on a Budget: How Small Businesses, Solopreneurs and Other Extremely Busy People Can Win on Instagram (Without Spending a Ton)

Hosted by Mansueto Ventures

It seems like a lot to ask: On top of everything else you have to do in a day, customers suddenly expect a drool-worthy Instagram account too. In fact, your handle is often the face of your brand, whether you like it or not. So how do you build and maintain an Instagram feed (or any kind of social media) when your day job is already 24-7 and you can’t afford to hire a dedicated social media manager? The good news: You can succeed on Instagram, even with limited budget, staff, time, and/or social media expertise.

In this session, Stephanie Meyers, Group Director of Digital Growth for Fast Company and Inc. magazines, will share lessons and ideas from real small businesses who make their Instagram accounts shine. She’ll use these examples to walk you through Instagram essentials like scheduling, hashtags, storytelling, and photo tips, as well as repeatable series ideas, Stories, micro-influencers, metrics and more. This workshop won’t take your account from zero to influencer status, but it will give you immediate, practical ways to make Instagram work better for you, and help you achieve your goal, whether it’s awareness, sales, or customer insights.

Attend this session and learn:

  • How to make your account stand out with a consistent look that’s right—and achievable—for your brand
  • Creative ideas you can use immediately, from small businesses around the country who are making it work
  • The best ways to use data to optimize your efforts and get the greatest possible payoff for your time and money
  • tuesday April 30, 2019
  • 2:05 PM - 3:05 PM
  • Sheraton New York Times Square Hotel: Stage 4
  • Workshop
  • Social Content
  • Evolution of Storytelling
  • Future of Platforms
  • Effectively grow and engage your audience
  • Use data to make better decisions
  • Rise above the noise through better storytelling
tuesday 2:05 PM 2:30 PM

Sponsored

Introduction to Weibo: China’s Largest Public Social Network

Hosted by Socialgist

Talk

Social Content

Kaylin Linke

Kaylin Linke

Head of Solutions Architecture, Socialgist

Kaylin Linke is the Head of Solutions Architecture at Socialgist. With a background in market research, Kaylin has over 10 years experience focused on various aspects of social data. Prior to joining Socialgist, Kaylin worked in the social data delivery space as consultant, analyst, and product manager. Most recently during her time at Oracle she focused on R&D projects to continually optimize and integrate machine learning for text analytics into the Marketing Cloud.

At Socialgist Kaylin brings this expertise to guide customers as they integrate a variety of social data types into their everyday operations.


Kaylin Linke

Kaylin Linke

Head of Solutions Architecture, Socialgist

Introduction to Weibo: China’s Largest Public Social Network

Hosted by Socialgist

By now, every company with a global footprint knows the importance of being able to engage on social with multiple networks and regions. Every day tools utilizing data pop up that help companies manage that social engagement.

To get into specifics, traditionally it has been difficult to access public social media data from China, but with newly expanded capability, Weibo data is now more accessible than ever before. The largest public social network in China, Weibo, offers a unique window into the Asia-Pacific market.

In this session, learn how companies across the globe can leverage Weibo data with newly launched APIs as part of their social listening & broader marketing strategy.

Attend this session and learn:

  • What Weibo is and how you can access the data
  • About Weibo’s active users
  • Case studies demonstrating companies successfully using the API
  • tuesday April 30, 2019
  • 2:05 PM - 2:30 PM
  • Sheraton New York Times Square Hotel: Stage 2
  • Talk
  • Social Content
  • Future of Platforms
  • Effectively grow and engage your audience
  • Understand which content formats are right for my campaign
  • Rise above the noise through better storytelling
tuesday 2:05 PM 2:30 PM

Sponsored

Living in an Influencer World: How to Drive Impact and Measure ROI

Hosted by Linqia

Talk

The Influencer Equation

Daniel Schotland

Daniel Schotland

Chief Operating Officer, Linqia

Daniel Schotland is Chief Operating Officer for Linqia, the first performance-based influencer marketing platform. Linqia helps hundreds of leading national brands and their agencies drive greater ROI from their influencer and content marketing programs. Prior to Linqia, Daniel served as the Chief Client Officer for TubeMogul where he led the company’s global ad operations, client service and account management teams. He was also an instrumental member of the team that led the company through its IPO and subsequent acquisition by Adobe. Prior to TubeMogul, Daniel spent ten years at Experian CheetahMail, where he served as the VP of Business Development and VP of Client Services.


Daniel Schotland

Daniel Schotland

Chief Operating Officer, Linqia

Living in an Influencer World: How to Drive Impact and Measure ROI

Hosted by Linqia

By 2020, influencer marketing is expected to catapult itself to a $10 billion industry, solidifying its place as a fundamental and strategic component of every brand’s media mix.

But just because everyone’s doing it, doesn’t mean they’re doing it right. 76% of marketers still cite measurement and ROI as their top challenge with this ever-growing industry. Advanced marketers are moving beyond the basics of activation, and holding this tactic accountable for driving measurable business results at every stage of the consumer journey.

In this session, Daniel Schotland, Chief Operating Officer of Linqia, will explore the ways you can measure the success of your influencer marketing program to drive real ROI for your brand.

Attend this session and learn:

  • How to structure your influencer marketing program to maximize its business impact
  • What metrics matter most when evaluating the success of your programs
  • How to leverage technology and third-party validation to verify your ROI
  • tuesday April 30, 2019
  • 2:05 PM - 2:30 PM
  • Sheraton New York Times Square Hotel: Stage 3
  • Talk
  • The Influencer Equation
  • Data Decision Making
  • Driving Conversions
  • Use data to make better decisions
  • Manage campaigns on a limited budget
  • Work with influencers and influencer campaigns
tuesday 2:05 PM 3:05 PM

Instagram for B2B

Academy

B2B Marketing

Matt Higgins

Matt Higgins

SVP, Head of Digital + Innovation, SKYLABS

Matt Higgins is SVP, Head of Digital + Innovation at SKYLABS, a consultancy that combines design thinking and marketing to help brands prototype, validate, and launch their innovation programs.

He has expertise in content, creative and communications strategy, and has empowered many global brands, including TED, Johnson & Johnson, Reebok, Dell, USAID, and Pfizer. His clients have been recognized with multiple Webby, PR Daily, Shorty, and Digiday Awards.


Matt Higgins

Matt Higgins

SVP, Head of Digital + Innovation, SKYLABS

Instagram for B2B

This session has been filled. If you would like to try to attend it, you can arrive 10-15 minutes prior to the session and wait in the drop-off line on the 3rd floor. Any person who pre-registered, and did not check-in 10 minutes prior to the Academy session will lose their spot to the next person in the drop-off line.

We have all heard the stats that Instagram has over 1 billion users. How effectively are you using Instagram to engage your current and potential customers out of those 1 billion?

Instagram has grown from static feed post to IG Stories, Lives and now IG TV. All these features can seem overwhelming without a clear understanding of how they bridge the gap between your brand and your consumers. Learn how to drive more engagement and tell your brand’s story on this ever-growing visual platform.

Although Instagram is often considered a B2C channel, there are plenty of opportunities for B2B. Learn how to hone in one your approach during this session.

  • tuesday April 30, 2019
  • 2:05 PM - 3:05 PM
  • Sheraton New York Times Square Hotel: Academy
  • Academy
  • B2B Marketing
tuesday 2:40 PM 3:40 PM

Influencer Lifeline

Hosted by Adobe

Roundtable

The Influencer Equation

Rani Mani

Rani Mani

Head of Global Social Influencer Enablement & Employee Advocacy, Adobe

Rani Mani is the Head of Global Social Influencer Enablement & Employee Advocacy at Adobe. She’s passionate about cultivating and nurturing communities and coaching others to do the same. Rani is currently working across Adobe teams to infuse influencer relations into their strategic plans in order to elevate the voice of the community. Nicknamed The Velvet Hammer, Rani’s mantra is to make the impossible seem possible through her humor, grace, and passion. When she’s not asking provocative questions and making declarative statements at work, Rani is making magical memories with her husband and four kids as they continue to visit the many wonders of the world.


Rani Mani

Rani Mani

Head of Global Social Influencer Enablement & Employee Advocacy, Adobe

Influencer Lifeline

Hosted by Adobe

SEATING IS LIMITED TO THE FIRST 20 PEOPLE. PRE-REGISTRATION is required via the Attendee Guide which can be found in your pass registration email confirmation. Roundtables will not be video captured or live streamed.

Bring your tough questions about Influencer Relations: starting a program, how to get the most out of what you are already doing, or anything in between and we will put our collective brains and experiences together to brainstorm possible solutions.

  • tuesday April 30, 2019
  • 2:40 PM - 3:40 PM
  • Sheraton New York Times Square Hotel: Roundtables
  • Roundtable
  • The Influencer Equation
  • Work with influencers and influencer campaigns
tuesday 2:40 PM 3:40 PM

How to Create Better in Service of the New Story

Roundtable

Evolution of Storytelling

Ari Kuschnir

Ari Kuschnir

Founder, Managing Partner, m ss ng p eces

Ari Kuschnir is the Founder and a Managing Partner of m ss ng p eces, the award-winning new wave production and entertainment partner for content and immersive experiences that inspire culture.

Since 2005, Ari has been leading, advising and completing creative projects that resonate, seeking to shed light on people, projects, and ideas that matter to him, as well as the community he surrounds himself in. He consistently pushes the boundaries of what’s possible in storytelling, through radical, never-been-done-before projects in emerging and immersive content.

Ari has collaborated with some of the world’s leading artists, agencies, brands, and organizations. He has been featured on the Creativity 50 and sits on the board of advisors for the Future of Storytelling. He frequently speaks at conferences as an industry leader. For the past three years, m ss ng p eces has catapulted to the AdAge Production Company A-List.

He lives in Los Angeles with his wife Michelle and their daughter Luna.


Ari Kuschnir

Ari Kuschnir

Founder, Managing Partner, m ss ng p eces

How to Create Better in Service of the New Story

SEATING IS LIMITED TO THE FIRST 20 PEOPLE. PRE-REGISTRATION is required via the Attendee Guide which can be found in your pass registration email confirmation. Roundtables will not be video captured or live streamed.

In order to create what we are calling Activated stories, we need to upgrade ourselves first. In this roundtable, we will discuss how the latest Biohacking, Neurohacking & mindfulness tools can help our creativity.

  • tuesday April 30, 2019
  • 2:40 PM - 3:40 PM
  • Sheraton New York Times Square Hotel: Roundtables
  • Roundtable
  • Evolution of Storytelling
  • Rise above the noise through better storytelling
tuesday 2:40 PM 3:20 PM

Sponsored

Influencer Marketing: A Shift from WHO to HOW

Hosted by Takumi

Talk

The Influencer Equation

Adam Williams

Adam Williams

Chief Executive Officer, Takumi

Adam (Sven) has over 18 years of media experience and 7 of those were with Spotify. He was the 4th person in the UK to join Spotify and for the last 3.5 years at Spotify he was the UK, Benelux and Ireland MD. Sven then decided to leave to launch his own business called Words Won’t Do, a personalised video platform. That business is still going strong but he decided to leap into the rapidly growing Influencer marketing space and that is where he joined Takumi as Chief Revenue Officer at the start of 2018. Sven’s main focus is to drive Takumi’s revenue strategy across all markets (UK, Germany, US) and to find new revenue streams to keep Takumi as the market leading Instagram influencer platform.


Adam Williams

Adam Williams

Chief Executive Officer, Takumi

Influencer Marketing: A Shift from WHO to HOW

Hosted by Takumi

2018 was simply about more and more companies dipping their toe in the influencer marketing pool and learning which creators to work with and which to avoid. 2019 will see brands coming up with ways to activate influencers in new and creative ways.

As brands partner with wider mix of influencers, and bigger marketing budgets go into the activity, it will become increasingly important to provide creators with a good brief that really extracts the most creative interpretation. The biggest critics of influencer marketing in 2018 were not necessarily skeptical of the method itself, but of the execution.

Adam Williams, Chief Revenue Officer of Takumi will be sharing approaches to successfully activating influencer marketing and how to prevent consumers from #ad fatigue.

Attend this session and learn:

  • The importance of a good brief that extracts the most creative interpretation
  • How to activate influencers in interesting ways to cut through the noise
  • How other brands have tackled #ad fatigue with their influencer marketing campaigns
  • tuesday April 30, 2019
  • 2:40 PM - 3:20 PM
  • Sheraton New York Times Square Hotel: Stage 2
  • Talk
  • The Influencer Equation
  • Future of Brands
  • Social Content
  • Effectively grow and engage your audience
  • Work with influencers and influencer campaigns
  • Understand the regulatory space
tuesday 2:40 PM 3:20 PM

Sponsored

The Copernican Shift: Three Stages of Marketing Evolution

Hosted by Sprinklr

Talk

Future of Brands

Grad Conn

Grad Conn

Chief Experience & Marketing Officer, Sprinklr

As Sprinklr’s Chief Experience and Marketing Officer, Grad leads a team of modern marketers focused on helping the world’s most loved brands create happy customers. His title, CXMO, reflects Sprinklr’s view that – in a world where customers are connected and empowered like never before – experience is the new brand.

Before joining Sprinklr, Grad spent 11 years at Microsoft, with the last 7 years as CMO for the Microsoft U.S. commercial business. There, powered by Sprinklr, he built the world’s largest customer experience center, analyzing and responding to 150+ million social messages per year.

Prior to that, Grad worked as CEO or CMO at a number of startups, and began his career at Procter & Gamble. He brings deep expertise in ABM, marketing automation, social selling, social engagement, event marketing, content marketing, and scale programs for commercial selling motions.

Grad holds a Bachelors of Commerce degree from Queen’s University in Kingston, Ontario. He is a Microsoft Founders Award winner and Circle of Excellence Platinum Club recipient, and has been awarded multiple creative awards and technology patents.


Grad Conn

Grad Conn

Chief Experience & Marketing Officer, Sprinklr

The Copernican Shift: Three Stages of Marketing Evolution

Hosted by Sprinklr

We’re on the cusp of a copernican shift in the way we market products, services, and ourselves. What does it look like to be in the early stage, focused on content marketing and sales automation? What brands are currently in the mature stage, focused on social engagement, social selling and integrated marketing? And finally, what does it look like to be a marketer in the future, where social prospecting, AI, blockchain, business bots and influencers play a key role? In this talk, Sprinklr CXMO Grad Conn will predict a version of the future we can all learn to love, even if it doesn’t include flying cars and hoverboards.

Attend this session and learn:

  • Insights into key components of the “three stages of marketing”
  • Examples of brands in the three stages of marketing
  • What tools marketers can use in the future
  • tuesday April 30, 2019
  • 2:40 PM - 3:20 PM
  • Sheraton New York Times Square Hotel: Stage 1
  • Talk
  • Future Tech
  • Future of Brands
  • Social Media and Society
  • Effectively grow and engage your audience
  • Invest in the right marketing technology products
  • Future proof my strategy for next generation consumers
tuesday 2:40 PM 3:20 PM

Sponsored

Making the Leap from Listening to Insight: What AI Won’t Tell You

Hosted by Linkfluence

Talk

AI vs Humanity

Benjamin Duvall

Benjamin Duvall

Chief Evangelist, Linkfluence

Benjamin is Chief Evangelist Officer Asia at Linkfluence, the leading global social intelligence firm. He has 15 years of experience in global digital marketing based in China, Singapore, Hong Kong, Argentina, and the USA.

Since 2008, Benjamin has helped companies to understand the complex and fragmented global social media environment, with a focus on using technology for consumer insight, to build trusted brand stories, and drive conversion.

Benjamin has worked across verticals for major brands including Ford, Unilever, SAP, Danone, Airbnb, Pernod Ricard, and many others. He holds BAs in Chinese Studies and Political Science from Oberlin College, and an MBA from INSEAD.


Benjamin Duvall

Benjamin Duvall

Chief Evangelist, Linkfluence

Making the Leap from Listening to Insight: What AI Won’t Tell You

Hosted by Linkfluence

The social listening industry was pioneered by geeks, not marketers. As a result, many brands still use metrics invented by software companies rather than those that matter to brand and product owners. Often, the over-promise of artificial intelligence has entrenched these legacy metrics, making it challenging for brands take integrated social data in a straight-forward yet transformational way.

In this talk, we’ll discuss what’s new in social listening, the importance of combining AI with human expertise, how to align social insights with marketing intelligence fundamentals, and the importance of social intelligence for mapping your organization’s digital transformation agenda.

Attend this session and learn:

  • Outline of the social intelligence maturity model
  • How brands move from social data to consumer insight
  • Examples for equity tracking, trends, tribes, and influence
  • tuesday April 30, 2019
  • 2:40 PM - 3:20 PM
  • Sheraton New York Times Square Hotel: Stage 3
  • Talk
  • AI vs Humanity
  • Future of Brands
  • Social Content
  • Effectively grow and engage your audience
  • Use data to make better decisions
tuesday 3:30 PM 3:55 PM

How the Mobile Phone Collapsed the Marketing Funnel

Hosted by MikMak

Talk

Driving Conversions

Rachel Tipograph

Rachel Tipograph

Founder & CEO, MikMak

Rachel Tipograph considered herself amongst the digerati since the moment she became an eBay power user at 13. Forbes listed Rachel as one of its “30 under 30 Who Are Changing The World”, Marie Claire named her one of “The 50 Most Influential Women in America,” Fast Company named her one of “The Most Creative People in Business”, AdAge named her one of “The Most Creative People of The Year,” AdWeek named her one of “The Young Influentials Shaping Business and Culture,” Entrepreneur named her one of the “50 Most Daring Entrepreneurs,” Business Insider named her one of “New York Tech’s Coolest People”, Refinery29 named her one of its “Rising Female Tech Stars,” The Wrap named her one of “The 11 Change Agents Disrupting Hollywood,” and LinkedIn named her one of its “Next Wave: Top Professionals 35 & Under.” After being the Global Director of Digital and Social Media at Gap where she oversaw strategy, implementation and measurement, Rachel traveled the world for 100 days and then founded MikMak, the eCommerce platform for social video and beyond.


Rachel Tipograph

Rachel Tipograph

Founder & CEO, MikMak

How the Mobile Phone Collapsed the Marketing Funnel

Hosted by MikMak

MikMak’s founder and CEO Rachel Tipograph will take you through the playbook of how brands hack their growth in a world where the mobile feed has inverted the shopper’s journey.

In this session, you will learn the core tricks every Direct to Consumer (DTC) brand uses to go to market today and how she has helped legacy consumer brands adopt these same principles.

Attend this session and learn:

  • How to approach performance marketing when your eCommerce approach is not DTC
  • How to optimize your media for eComm conversion
  • How to produce creative that drives eComm conversion
  • tuesday April 30, 2019
  • 3:30 PM - 3:55 PM
  • Sheraton New York Times Square Hotel: Stage 3
  • Talk
  • Future of Brands
  • Driving Conversions
  • Future of Platforms
  • Invest in the right marketing technology products
  • Understand which content formats are right for my campaign
tuesday 3:30 PM 4:10 PM

Digital Storytelling Footprints: Substance vs Fluff

Hosted by Leo Burnett

Panel

Future of Brands

Karuna Rawal

Karuna Rawal

President, Groupe Client Lead, Leo Burnett

Karuna Rawal is President, Groupe Client Lead for the Leo Burnett Group. In this role, she leads the omnichannel agency teams for a portfolio of key Publicis Groupe clients. Prior, she was President, Arc U.S. and Chief Strategy Officer for Arc Worldwide, Leo Burnett’s activation agency where she repositioned the agency and led the agency to significant new client wins. Karuna brings over 25 years of experience in brand management and shopper marketing across the CPG, retail and healthcare industries. Her expertise, shopper insight and innovative “Shopper Back” work have been instrumental in her work with clients such as P&G, Walmart, Coca Cola, MillerCoors and Alcon. Karuna is recognized as a leader in the shopper space and is a frequent speaker at conferences, client-side think tanks, and industry events. She’s been recognized in “Who’s Who in Shopper Marketing” in 2012-2017 and as a Woman of Excellence in Shopper Marketing for 2016 as well as a distinguished faculty of the Path to Purchase Institute.

Recently, Karuna was the lead strategist on the wildly successful P&G Always #LikeAGirl campaign which won 14 Lions at Cannes Festival 2015, including the coveted Titanium Lion, an inaugural Glass Lion for promoting gender equality and an Emmy for Outstanding Television Commercial as well as over 40 additional marquee industry awards.

Previously Karuna spent over a decade in brand management and customer marketing at P&G. Her last role was Marketing Director, Customer Marketing where she led P&G’s pioneering efforts in shopper marketing with key retailers in the Drug Channel.

Karuna resides in Chicago with her husband and three children. She is a member of the Executives Club and the Economic Club of Chicago as well as a mentor for She Runs It and a volunteer with Taproot Foundation and the American India Foundation.

Raquelle Zuzarte

Raquelle Zuzarte

Founder, EquityProjectForAll

Raquelle M. Zuzarte is a global citizen and passionate storyteller, having lived in the Middle East, Europe, India, Australia and the US. She has led global marketing campaigns for Fortune 100 brands across the CPG and Media & Entertainment industries, including Procter & Gamble, Johnson & Johnson, Accenture, Time Warner Cable and CBS Corporation. She is passionate about fusing content and technology together to drive sustainable change for a better world. As Founder of EQUITY Project For All, she is focused on achieving gender equity around the world through integrity leadership, emotive storytelling and empathy-inspired creativity. She has been recognized with multiple awards including the Ad Age Business Advertising Award and leadership awards from Johnson & Johnson, Procter & Gamble, McKinsey & Co and KPMG.

Raquelle speaks Spanish and Portuguese. She has spoken at global venues including SXSW, Sydney Opera House and the Davos Congress Center. Raquelle earned her Bachelor of Economics from the University of Sydney and MBA from the Australian Graduate School of Management UNSW and Kellogg Business School.

Jay Sethi

Jay Sethi

Vice President, Smirnoff & Nurture Brands Portfolio, Diageo

Jay Sethi was appointed Vice President, Brand Marketing for Smirnoff and Emerging Brands in 2016. In his role, Jay manages the North America Marketing and business team for the World’s #1 Vodka and Diageo’s largest brand. Additional portfolio brands include Naked Turtle Rum, Gordon’s Gin and Vodka, and Rumpleminze. Jay has a strong passion for inclusion and diversity. He was instrumental in creating the “Love Wins” campaign for the Smirnoff brand in partnership with the Human Rights Campaign (HRC) celebrating love and acceptance.

Jay came to Diageo from Procter & Gamble as the Director of North America COVERGIRL, returning the brand to growth through new and exciting partnerships, including the NFL and The Hunger Games movie franchise. He previously led the portfolio strategy across P&G’s beauty brands, re-launched the company’s iconic Ivory brand, delivered significant growth on the Olay anti-aging business, and developed the company’s health and beauty strategy for its Walmart stores division.

Jay is known as an innovative marketer with expertise in transforming big brands through advanced digital, retail, media and entertainment marketing. He has received numerous awards, including a “40 under 40” Marketing Leadership Award from Advertising Age, a “Rising Star” National Marketing Award from the Association of National Advertisers (ANA), Clio awards for “Best Integrated Campaigns” on COVERGIRL, numerous Effie awards including recognition for Smirnoff’s digital “Drinks Engine,” just to name a few.

Jay graduated from The University of Chicago and previously worked in the world of Chicago politics with roles in the U.S. Senate and top political campaigns. Jay is fluent in Spanish and is proudly multicultural as a Mexican and Indian American.

Edlynne Laryea

Edlynne Laryea

Director, Global Neutrogena Digital Transformation and Sustainability, Johnson & Johnson

Edlynne Laryea is a passionate advocate of new technology and women in business, who spends her time helping organizations re-think their approach to traditional marketing by using emerging technology. Having worked on both the agency and client side, she has a unique perspective about how partners should work together. Most recently she led the global partnerships for Johnson and Johnson.

Edlynne has had the privilege to work on iconic brand campaigns and has survived the start-up life. She is currently leading global advertising for Neutrogena. When she’s not attempting to get Alexa to clean her apartment, this proud Canadian is usually over-ordering at a new restaurant as she attempts to eat her way through New York’s best restaurants.


Karuna Rawal

Karuna Rawal

President, Groupe Client Lead, Leo Burnett

Raquelle Zuzarte

Raquelle Zuzarte

Founder, EquityProjectForAll

Jay Sethi

Jay Sethi

Vice President, Smirnoff & Nurture Brands Portfolio, Diageo

Edlynne Laryea

Edlynne Laryea

Director, Global Neutrogena Digital Transformation and Sustainability, Johnson & Johnson

Digital Storytelling Footprints: Substance vs Fluff

Hosted by Leo Burnett

Given the explosion of digital platforms, brands have to carefully navigate their journey across the ecosystem of video, AR, VR, social media and in-store experiences. Not only is the sequencing and timing of the messages critical, but its consistency with the brand’s purpose across digital and IRL platforms is vital for authenticity. Hear from the world’s leading brands who are winning the hearts and minds of consumers with stories that penetrate and reverberate long after the campaign is done.

Attend this session and learn:

  • How to strategically craft your social media content based on platform, audience and campaign objective
  • How leading global brands create a social media voice that drives stellar results
  • How brand purpose can be authentically woven into your social media master plan, ensuring deeper connection with audiences
  • How social media can be amplified by VR, AR and AI to drive greater engagement
  • tuesday April 30, 2019
  • 3:30 PM - 4:10 PM
  • Sheraton New York Times Square Hotel: Stage 2
  • Panel
  • Future of Brands
  • Evolution of Storytelling
  • Effectively grow and engage your audience
  • Future proof my strategy for next generation consumers
  • Rise above the noise through better storytelling
tuesday 3:30 PM 4:30 PM

The ABCs of A/B Testing on Social

Academy

Paid Media Models

Matthew Duchesne

Matthew Duchesne

Manager of Social Strategy, Vox Media

Matthew Duchesne is a digital media expert, specializing in Paid Social Media Strategy and Brand Marketing. He is currently the Manager of Social Strategy at Vox Media, developing their paid social business within branded content and sponsorship programs for clients such as Microsoft, Walmart, JP Morgan Chase, American Express, Jack Daniels and Ford.

With broad experience in media and creative agencies, Duchesne is an expert in assessing advertiser needs. At Spark Foundry, Duchesne worked as a key social strategist for advertisers within the CPG, retail and tech verticals. Previous to that, he worked at Havas where he drove development of the in-house social media account’s content calendars and brand marketing initiatives.


Matthew Duchesne

Matthew Duchesne

Manager of Social Strategy, Vox Media

The ABCs of A/B Testing on Social

This session has been filled. If you would like to try to attend it, you can arrive 10-15 minutes prior to the session and wait in the drop-off line on the 3rd floor. Any person who pre-registered, and did not check-in 10 minutes prior to the Academy session will lose their spot to the next person in the drop-off line.

Nothing is absolutely certain when it comes to advertising on social media. Sure, you can know your audience like the back of your hand, or you can build a bulletproof brand, but are you doing it optimally? That’s where A/B testing comes in.

How are advertisers A/B testing on social? What are the tricks of the trade for getting the most out of your advertising campaigns? What’s the most effective way to articulate A/B testing to clients? During this informational, classroom-style session, Vox Media’s Matthew Duchesne will walk you through the basics, from A all the way to B.

  • tuesday April 30, 2019
  • 3:30 PM - 4:30 PM
  • Sheraton New York Times Square Hotel: Academy
  • Academy
  • Paid Media Models
  • Understand which content formats are right for my campaign
tuesday 3:55 PM 4:25 PM

Networking Break

Hosted by Social Media Week

Networking

Networking


Networking Break

Hosted by Social Media Week

Time for a break! Come join us each day for some coffee and tea and get refreshed for the rest of the day ahead. Take this short time out from sessions to network with fellow attendees and/or demo the latest products from our exhibitors.

  • tuesday April 30, 2019
  • 3:55 PM - 4:25 PM
  • Sheraton New York Times Square Hotel: Main Foyer & Exhibitor Hall
  • Networking
  • Networking
tuesday 4:20 PM 5:20 PM

How to Measure the Impact of your Brand Marketing

Hosted by Skillshare

Workshop

Data Decision Making

Cara Meiselman

Cara Meiselman

Director of Brand Marketing, Skillshare

Cara Meiselman is the Director of Brand Marketing at Skillshare where she leads all non-acquisition B2C marketing initiatives including customer/lifecycle marketing, social media, content, press and brand marketing. Previously, she served as Director of Community and Content at ClassPass where she led the strategy for social media, influencers, activations and content marketing. Cara has experience leading brand strategy for several large companies as well as creating custom trainings for corporate clients and their employees. Cara is a frequent speaker at conferences including INBOUND, Social Media Week and WOMM-U and has featured blog posts on sites such as Mashable, Inc. and Forbes.


Cara Meiselman

Cara Meiselman

Director of Brand Marketing, Skillshare

How to Measure the Impact of your Brand Marketing

Hosted by Skillshare

Having a strong brand marketing strategy is key to differentiating your business from the competition. Investments in content, social media, events/activations, press and brand partnerships are often key to your business’s success but also the hardest to measure. In order to secure resources and make smart decisions, you need to be able to measure success, tether to KPIs that tie back to your overall business objectives and get executive buy-in.

In this session, Cara Meiselman, Director of Brand Marketing at Skillshare, we will go over a variety of ways to measure the success of your brand initiatives and help you identify which areas/investments are right for your business and for your growth.

Attend this session and learn:

  • Ideation around non-acquisition marketing opportunities for your brand to test
  • Metrics to measure success for brand marketing
  • Sction items on how to implement success brand marketing at your company
  • tuesday April 30, 2019
  • 4:20 PM - 5:20 PM
  • Sheraton New York Times Square Hotel: Stage 4
  • Workshop
  • Data Decision Making
  • Future of Brands
  • Driving Conversions
  • Gain new customers and reduce cost of acquisition
  • Use data to make better decisions
  • Invest in the right marketing technology products
tuesday 4:25 PM 4:50 PM

The Evolution of Consumer Driven Storytelling

Hosted by Postmates

Interview

Evolution of Storytelling

Eric Edge

Eric Edge

SVP, Brand & Communications, Postmates

Eric is the SVP of Brand and Communications at Postmates — the on-demand “anything” network that helps people unlock the best of their cities and lives. Before Postmates, Eric helped drive growth at Pinterest as the head of global marketing communications. No stranger to tech, he was an early member of the Instagram business team and was the first head of marketing for Facebook in Europe, the Middle East and Africa. He got his start with creative agencies, serving as global chief communications officer of Havas Worldwide and VP of global communications at FCB.


Eric Edge

Eric Edge

SVP, Brand & Communications, Postmates

The Evolution of Consumer Driven Storytelling

Hosted by Postmates

In a world where having a direct relationship with your customer is table stakes, understanding how to evolve the way you build your brand and tell your story is a must. Brands that are successful have learned how to develop storylines that are consumer-led, data-driven and rooted in meaningful consumer truths.

Eric Edge, SVP, Brand & Communications of Postmates will discuss in a fireside conversation how successful brands are paving the way for this best-in-class storytelling technique, and will provide actionable takeaways on how the audience can adapt to have a challenger-brand mindset and drive results.

Attend this session and learn:

  • How to build your brand around consumer-driven stories
  • How to adopt a challenger-brand mindset
  • How to drive results through storytelling
  • tuesday April 30, 2019
  • 4:25 PM - 4:50 PM
  • Sheraton New York Times Square Hotel: Stage 2
  • Interview
  • Data Decision Making
  • Future of Brands
  • Evolution of Storytelling
  • Effectively grow and engage your audience
  • Use data to make better decisions
  • Rise above the noise through better storytelling
tuesday 4:25 PM 4:50 PM

Ten Trends to Watch in Social Media: From Wunderman Thompson’s Future 100

Hosted by Wunderman Thompson

Talk

Future of Publishing

Lucie Greene

Lucie Greene

Worldwide Director, The Innovation Group, Wunderman Thompson

Lucie Greene is global director of Wunderman Thompson’s futures think tank and consultancy.

She leads JWT’s ongoing research into emerging global consumer behaviors, cultural changes, and sector innovation, steering all content for its widely followed insights platform JWTIntelligence.com. She steers thought leadership globally, working with The Innovation Group’s units in APAC, Europe and the Middle East. She also consults with J. Walter Thompson’s Fortune 500 clients on strategy.

The Innovation Group’s research has an international following and is frequently cited in publications including the New York Times, Bloomberg Businessweek, USA Today and The Times. Lucie is a contributor to Campaign, the Guardian, the New York Daily News and the Financial Times. She has spoken at conferences including SXSW, Web Summit, and The Next Web, as well as appearing on the BBC, Fox News, and Bloomberg TV.

Lucie’s debut book Silicon States: The Power and Politics of Big Tech and What it Means for Our Future was released with Counterpoint in August 2018. Silicon States has been described as “an excoriating look at the new masters of our universe” and was recently named one of the best books of 2018. It was recently optioned by award-winning media company The Front.

Emily Safian-Demers

Emily Safian-Demers

Trends Analyst, The Innovation Group, Wunderman Thompson

Emily Safian-Demers is a Trends Analyst with the Innovation Group where she identifies cultural trends and tracks shifts in consumer behavior. Prior to joining JWT, Emily was the Senior Project Manager for the Ipsos Neuro & Behavioral Science Center, a global task force spearheading innovative consumer neuroscience research to understand consumer emotion and motivation. Her work has taken her around the world, collaborating with colleagues and clients from a wide variety of sectors to implement research using EEG, facial coding and biometrics. She has a BA in Brain & Cognitive Science and French from the University of Rochester.


Lucie Greene

Lucie Greene

Worldwide Director, The Innovation Group, Wunderman Thompson

Emily Safian-Demers

Emily Safian-Demers

Trends Analyst, The Innovation Group, Wunderman Thompson

Ten Trends to Watch in Social Media: From Wunderman Thompson’s Future 100

Hosted by Wunderman Thompson

Wunderman Thompson unveils the latest and greatest trends in consumer behavior, culture, commerce, making an impact on social media, taken from the company’s annual forecast and trend bible, The Future 100. Social media has become a mirror and key medium in propelling consumer and cultural change. Join us to explore emerging trends: Virtual Influencers, Peak Instagram, Grotesque Beauty, Influencer Economies among other rising trends, unpacking what they mean to marketers.

Attend this session and learn:

  • How influencer culture is evolving
  • New Gen Z behaviors
  • Emerging and advanced interplays between social media and commerce
  • tuesday April 30, 2019
  • 4:25 PM - 4:50 PM
  • Sheraton New York Times Square Hotel: Stage 1
  • Talk
  • The Influencer Equation
  • Future of Brands
  • Social Content
  • Use data to make better decisions
  • Invest in the right marketing technology products
  • Future proof my strategy for next generation consumers
tuesday 4:25 PM 4:50 PM

How Small Businesses Can Cut Through the Clutter with Mobile Messaging

Hosted by TapOnIt

Talk

Future of Platforms

Bonin Bough

Bonin Bough

Marketing Guru, Investor & Author, Bonin Ventures

Bonin Bough is one of the foremost-awarded marketing executives in his field, the host of The Cleveland Hustles, and the author of Txt Me (646) 759-1837. Throughout his illustrious career as one of the youngest C-suite executives in a Fortune 50 company, Bonin has spearheaded some of the industry’s largest global marketing campaigns across digital, mobile, television, print, and experiential, including the premier of the first ever 3D printed food product, the customizable, real-time 3D printed Oreo at SXSW.

As the Chief Media & eCommerce Officer at Mondelēz International (formerly Kraft Foods), he created some of the first marketing programs across Facebook, Twitter, YouTube, Paramount Films, ABC, NBC, Fox, to name a few, and took precedence in fostering partnerships with startups including Instagram, Foursquare, and Buzzfeed. Prior to Mondelēz International, Bonin led digital marketing globally for PepsiCo, Weber Shandwick and Ruder Finn Interactive.

Katie Wilson

Katie Wilson

Founder & CEO, TapOnIt

Digital advertising veteran Katie Wilson co-founded TapOnIt with her sister Sara Castillo in their home state of Iowa to help bring customers to small businesses while providing them with an easy way to save money. Katie’s background in advertising and passion to serve small businesses inspired her to create TapOnIt to support local communities through simple, visual text messages.

Prior to starting the company, Katie was the Digital Advertising Director for a media company, The Quad-City Times where she built a $2 million per year revenue generating 1/2 priced deals program similar to Groupon. As the digital landscape evolved, Katie realized how important it was to preserve small-business culture in cities across America, especially as large e-commerce platforms continue to grow taking potential funds out of local communities.

Katie was named one of Editor & Publisher’s 25 Under 35 People to Watch and her digital program was named one of the top ten in the country that same year by the same publication. She has spoken at Advertising Week, DMA &Then, and other leading conferences to share her expertise on the future of mobile marketing and messaging.


Bonin Bough

Bonin Bough

Marketing Guru, Investor & Author, Bonin Ventures

Katie Wilson

Katie Wilson

Founder & CEO, TapOnIt

How Small Businesses Can Cut Through the Clutter with Mobile Messaging

Hosted by TapOnIt

Today’s consumers are bombarded by brand marketing through emails, social media campaigns, banner ads, videos, and more. They have become desensitized through all these channels as most are perceived as spam, making it especially difficult for small businesses to cut through the noise without a big marketing budget.

While social media should definitely be part of a SMB’s marketing strategy, mobile messaging is often an overlooked channel for business owners to reach customers, especially customers in their own backyard. 90% of smartphone owners open a text message within 3 minutes of receiving it, so why aren’t more brands leveraging this untapped channel?

Katie Wilson and Bonin Bough will discuss how mobile messaging, in combination with social media marketing, is a key component for small businesses to build awareness and create lasting relationships with customers in their community.

  • tuesday April 30, 2019
  • 4:25 PM - 4:50 PM
  • Sheraton New York Times Square Hotel: Stage 3
  • Talk
  • Driving Conversions
  • Future of Platforms
  • Effectively grow and engage your audience
  • Invest in the right marketing technology products
tuesday 5:00 PM 5:40 PM

How BuzzFeed’s Creators Program is Innovating the Influencer Model

Hosted by BuzzFeed

Panel

The Influencer Equation

Essence Gant

Essence Gant

Beauty Director, BuzzFeed

As Beauty Director at BuzzFeed, Essence Gant creates beauty content for underrepresented audiences and is especially passionate about amplifying the voices of women of color. Prior to joining BuzzFeed, Essence was an Online Content Producer for Black Enterprise Magazine and contributor for various online fashion and beauty publications.

Erin Phraner

Erin Phraner

Supervising Video Producer, BuzzFeed

Erin Phraner is a Supervising Video Producer at BuzzFeed, where she manages teams dedicated to the creation of highly shareable editorial and branded lifestyle content across platforms covering food, home, entertainment, health and family. Before BuzzFeed, Erin was Senior Video Producer at Good Housekeeping and Assistant Food Editor at Food Network Magazine.

Augusta Falletta

Augusta Falletta

Director of Partnerships, BuzzFeed

Augusta Falletta is Director of Partnerships at BuzzFeed, where she leads teams across editorial production, affiliate marketing programs, and branded content activations to create top-performing cross-platform content. Augusta has been at BuzzFeed for over four years, and previously was Associate Beauty Editor at Style Caster and a Senior Resident Assistant at FIT.


Essence Gant

Essence Gant

Beauty Director, BuzzFeed

Erin Phraner

Erin Phraner

Supervising Video Producer, BuzzFeed

Augusta Falletta

Augusta Falletta

Director of Partnerships, BuzzFeed

How BuzzFeed’s Creators Program is Innovating the Influencer Model

Hosted by BuzzFeed

As the impact and number of influencers grow, today’s brands need a new way to collaborate with brand representatives who can effectively tell their story.

A new influencer model has been pioneered at BuzzFeed with its Creators Program. In this panel, you’ll learn how that program amplifies and supports both homegrown and external talent who have highly engaged followings in niche areas, while organically extending the company’s reach.

Attend this session and learn:

  • Perspectives on the evolving relationship between content creators and audiences
  • Tips for curating personal content that naturally aligns with a brand
  • Key learnings from experimenting with cross-platform storytelling
  • tuesday April 30, 2019
  • 5:00 PM - 5:40 PM
  • Sheraton New York Times Square Hotel: Stage 2
  • Panel
  • The Influencer Equation
  • Social Content
  • Evolution of Storytelling
  • Work with influencers and influencer campaigns
  • Understand which content formats are right for my campaign
  • Rise above the noise through better storytelling
tuesday 5:00 PM 5:40 PM

Overcoming the Social Media Paradox: The Good, The Bad, and The Ugly

Hosted by AARP

Panel

Social Media and Society

Cindy Gallop

Cindy Gallop

Founder & CEO, MakeLoveNotPorn

Cindy moved to New York from London in 1998 to start up the US office of ad agency, and Bartle Bogle Hegarty in 2003 was named Advertising Woman of the Year. She is the founder & CEO of www.ifwerantheworld.com, a radically simple web-meets-world platform designed to turn good intentions into action, one micro action at a time – currently 9 months old in beta. She is also the founder of www.makelovenotporn.com which launched at TED 2009. She consults for brands and clients who want to change the game in their particular sector.

Patrice Woods Wildgoose

Patrice Woods Wildgoose

Social Media Brand Strategist, AARP

Patrice Woods Wildgoose is an accomplished strategic storyteller with a demonstrated history of delivering results and executing national campaigns across various marketing channels. She has is a well-rounded marketer and has leveraged her leadership and experience to develop campaigns for Fortune 500 companies and major non-profit organizations such as Kimberly Clark, Capital One, and AARP. She currently serves as a Social Media Manager at AARP specifically on the #DisruptAging movement. Patrice is involved in several community organizations including Horton’s Kids which provides tutoring to kids in Washington, DC.

Lydia Pang

Lydia Pang

Creative Director, Refinery29

Lydia Pang is a self-described “Art History Geek and Feminist, Frankenstein Creative.” Lydia currently serves as Creative Director at Refinery29, where she focuses on navigating marketing and disruptive content creation for a modern female audience. Prior to Refinery29, Lydia was Head of Visual Content at M&C Saatchi in London and later moved to NYC to join Anomaly as Brand Aesthetics Director. Her personal mission is to use visual communication as a tool for good, highlighting a brand’s responsibility to provoke thought, shift perceptions and behavior.


Cindy Gallop

Cindy Gallop

Founder & CEO, MakeLoveNotPorn

Patrice Woods Wildgoose

Patrice Woods Wildgoose

Social Media Brand Strategist, AARP

Lydia Pang

Lydia Pang

Creative Director, Refinery29

Overcoming the Social Media Paradox: The Good, The Bad, and The Ugly

Hosted by AARP

Social media can feel exclusionary in a society of “-isms.” Sexism, sizeism, and ageism– to name a few. Nevertheless, it can be the solution to help us examine, discuss, and overcome social division. This panel will deep dive into how individuals, media and national nonprofit organizations are working to counter those divisions and using social media to help us make meaningful connections and learn from one another.

This session will discuss panelists recent successes in leveraging social media to provoke social connection and action while impacting behavior.

Attend this session and learn:

  • How to use the power of social media for good (not evil) to connect with relevant communities, to have real conversations, and try to shift our mindsets
  • Ways that even the most established brands can incite provocative conversations
  • Proof that fresh takes from brands can break through the clutter, even when we’re all facing cause-related burnout
  • Adapting to shifts between platforms and the evolving social media climate to ensure that the voice you’re communicating will resonate and always be authentic
  • tuesday April 30, 2019
  • 5:00 PM - 5:40 PM
  • Sheraton New York Times Square Hotel: Stage 1
  • Panel
  • Social Media and Society
  • Evolution of Storytelling
  • Future of Platforms
  • Effectively grow and engage your audience
  • Future proof my strategy for next generation consumers
  • Rise above the noise through better storytelling
tuesday 5:00 PM 5:40 PM

Sponsored

LinkedIn’s Top B2B Marketing Trends

Hosted by LinkedIn

Talk

B2B Marketing

Jann Schwarz

Jann Schwarz

Global Director, Market Development, LinkedIn

Jann Schwarz leads the Global Market Development team at LinkedIn. He leads a diverse team of incredibly talented strategists and storytellers who are all passionate about changing the business of marketing for the better, and building relationships with the best minds in the industry.

Jann is passionate about people and their stories. He’s been at LinkedIn for over 7 years and has had an international career in journalism, consulting, media corporate strategy, business development, advertising sales and marketing.


Jann Schwarz

Jann Schwarz

Global Director, Market Development, LinkedIn

LinkedIn’s Top B2B Marketing Trends

Hosted by LinkedIn

Hear LinkedIn’s Global Director of Market Development discuss the latest contrarian marketing trends. LinkedIn’s Market Development Team is an R&D team for ideas around the future of B2B Marketing and each year they have hundreds of meetings with the smartest B2B marketers and discover contrarian ideas – concepts that are not obvious but very powerful – they believe will be shaping the future of B2B marketing over the next few years. This is less about drones and AI and more about tangible mental models you can apply to your business today and win big.

Attend this session and learn:

  • Why making lots of small bets with your marketing budget will end up being very expensive
  • How optimizing for CTR will make you miss out on your best audiences
  • Why “replication” is the most underrated word in B2B marketing
  • How to develop sustainable B2B marketing success with a simple mental model
  • tuesday April 30, 2019
  • 5:00 PM - 5:40 PM
  • Sheraton New York Times Square Hotel: Stage 3
  • Talk
  • Data Decision Making
  • B2B Marketing
  • Manage campaigns on a limited budget
  • Invest in the right marketing technology products
  • Understand which content formats are right for my campaign
tuesday 5:30 PM 6:30 PM

PREMIUM PASS ONLY: Networking Cocktails

Hosted by Social Media Week

Networking

Networking


PREMIUM PASS ONLY: Networking Cocktails

Hosted by Social Media Week

Join us at the end of the day for cocktails in our Premium Lounge from 5:30pm – 6:30pm.

Premium Passholders only.

  • tuesday April 30, 2019
  • 5:30 PM - 6:30 PM
  • Sheraton New York Times Square Hotel: Premium Lounge
  • Networking
  • Networking
tuesday 5:40 PM 7:00 PM

#SMWNYC Official Opening Party

Hosted by Social Media Week

Networking


#SMWNYC Official Opening Party

Hosted by Social Media Week

Celebrating the 11th annual SMW New York and 2019’s theme “Stories”, the Official Opening Party will bring together attendees, speakers, sponsors, partners and specially invited guests at the Sheraton New York Times Square Hotel.

After an inspiring first day, take a load off, grab a beer, glass of wine or mixed drink with fellow attendees. Wrap up the day with new connections and friends and feast on some light fare.

  • tuesday April 30, 2019
  • 5:40 PM - 7:00 PM
  • Sheraton New York Times Square Hotel: Main Foyer & Exhibitor Hall
  • Networking
  • Networking
wednesday 9:15 AM 9:40 AM

From Rapper to Entrepreneur: How Spectacular Smith Helps Turn Followers Into Revenue

Hosted by Adwizar

Interview

The Influencer Equation

Jesse Kirshbaum

Jesse Kirshbaum

CEO, Nue Agency

Jesse Kirshbaum has been in the trenches of the music business for over a decade. He started his career finding and developing talent. In fact, he worked with some of the biggest and most relevant artists of modern times. Jesse as extensive experience securing talent for concerts, tours and endorsement deals for his various clients and brand partners internationally. The same way he is known for helping break artists, he now focuses on building robust strategies and campaigns for big & emerging brands that wish to breaking into the mainstream zeitgeist. He founded Nue Agency (a creative boutique, named to Inc Mag’s 500 list as the 3rd fastest growing Media Company in America) to sit at the center of culture, brands and technology. He is the host of Hot 97’s web series “Hot In Tech” and is an authority in music tech culture, as well as the executive producer of the hit digital series #CRWN. Jesse writes and curates Beats and Bytes, one of the best weekly newsletters in entertainment.

Spectacular Smith

Spectacular Smith

CEO, Adwizar

Spectacular Blue Smith, known by his stage name Spectacular is an American entertainer, entrepreneur, and author. He is the founder of the record label Mula Music Group and the founder and CEO of Adwizar Inc.


Jesse Kirshbaum

Jesse Kirshbaum

CEO, Nue Agency

Spectacular Smith

Spectacular Smith

CEO, Adwizar

From Rapper to Entrepreneur: How Spectacular Smith Helps Turn Followers Into Revenue

Hosted by Adwizar

Social media has become one of the most important aspects of advertising and provides incredible benefits that help reach millions of customers worldwide when done correctly. It is important for a person wanting to grow their social media to understand the steps and tools to do so.

In this interview, you will learn how after 9 years of building social media accounts for over 100 celebrity clients, Spectacular has created proven methods and strategies to build a loyal massive audience on social media. Spectacular will go over the strategies he tested with his celebrity clients until he found a system for gaining and monetizing followers that anyone can use.

Attend this session and learn:

  • Best practices and techniques on how to create viral content, automate, and monetize
  • Proven methods to help grow your social media audience
  • Tips & tricks on working with influencers
  • wednesday May 1, 2019
  • 9:15 AM - 9:40 AM
  • Sheraton New York Times Square Hotel: Stage 3
  • Interview
  • The Influencer Equation
  • Data Decision Making
  • Driving Conversions
  • Gain new customers and reduce cost of acquisition
  • Work with influencers and influencer campaigns
  • Understand which content formats are right for my campaign
wednesday 9:15 AM 9:40 AM

What the World Needs Now: Activated Storytellers

Talk

Evolution of Storytelling

Ari Kuschnir

Ari Kuschnir

Founder, Managing Partner, m ss ng p eces

Ari Kuschnir is the Founder and a Managing Partner of m ss ng p eces, the award-winning new wave production and entertainment partner for content and immersive experiences that inspire culture.

Since 2005, Ari has been leading, advising and completing creative projects that resonate, seeking to shed light on people, projects, and ideas that matter to him, as well as the community he surrounds himself in. He consistently pushes the boundaries of what’s possible in storytelling, through radical, never-been-done-before projects in emerging and immersive content.

Ari has collaborated with some of the world’s leading artists, agencies, brands, and organizations. He has been featured on the Creativity 50 and sits on the board of advisors for the Future of Storytelling. He frequently speaks at conferences as an industry leader. For the past three years, m ss ng p eces has catapulted to the AdAge Production Company A-List.

He lives in Los Angeles with his wife Michelle and their daughter Luna.


Ari Kuschnir

Ari Kuschnir

Founder, Managing Partner, m ss ng p eces

What the World Needs Now: Activated Storytellers

The modern tale of individualism, control, power, and endless economic growth with finite resources is collapsing as we speak. What role are we playing in this story? How do we open ourselves to better stories as a culture? And what comes after the coveted Hero’s Journey that our culture is perpetually stuck in? Is there a new story after the hero conquers evil and comes home?

Ari Kuschnir, founder of the new wave production and entertainment company m ss ng p eces, is on a mission to empower storytellers, creatives & companies to open our hearts and minds to new narratives that positively impact ourselves while helping generate a flourishing world.

By combining Bio & Neurohacking techniques with systems thinking, mythology, filmmaking, and mindfulness he’s developing a unique way to weave these booming fields of creativity, technologies, and ideas into practical takeaways much needed at this critical point in our (his)story.

Attend this session and learn:

  • Ari’s favorite bio/neuro hacking tools to upgrade your story
  • How to create from a place that activates and empowers others
  • New and emerging storytelling modes like Solarpunk
  • Ways of unlocking Activated narratives in the culture
  • wednesday May 1, 2019
  • 9:15 AM - 9:40 AM
  • Sheraton New York Times Square Hotel: Stage 1
  • Talk
  • Future Tech
  • Social Media and Society
  • Evolution of Storytelling
  • Invest in the right marketing technology products
  • Future proof my strategy for next generation consumers
  • Rise above the noise through better storytelling
wednesday 9:15 AM 9:40 AM

Find Your People, Create Community, and Live a More Connected Life

Talk

Social Media and Society

Radha Agrawal

Radha Agrawal

Author, Belong

Radha Agrawal is a community force. She is the Co-founder, CEO, and Chief Community Architect of Daybreaker, the early morning dance and wellness movement that currently holds events in 25 cities and more than a dozen college campuses around the world and has a community of almost half a million people. She is a successful entrepreneur (Co-Founder THINX, LiveItUp), author, speaker, DJ, inventor, and investor, and was named as “one of 8 women who will change the world” by MTV. Radha is also the recipient of the Tribeca Disruptive Innovation Award and has spoken about social entrepreneurship and community building to audiences around the world.

Her new book, BELONG: Find Your People, Create Community, and Live a More Connected Life, answers the questions “How the heck do I find my people?” and “How do I create large and meaningful communities in the real world?” Radha lives in Brooklyn, New York, with her love, Eli, a baby on the way, and her twin sister, Mikiand lots of family and friends within a few blocks. You can most often find her tinkering with community and experience design projects, or on the dance floor at Daybreaker in New York City (if she’s not dancing at sunrise in another part of the world.)


Radha Agrawal

Radha Agrawal

Author, Belong

Find Your People, Create Community, and Live a More Connected Life

How is it that the internet connects us to a world of people, yet so many of us feel more isolated than ever? That we have hundreds, even thousands of friends on social media, but not a single person to truly confide in?

Radha Agrawal calls this “community confusion,” and in this talk she offers attendees a blueprint to find your people and build and nurture community, because connectedness—as more and more studies show—is our key to happiness, fulfillment, and success.

About Radha
As the Co-founder and CEO of the popular global morning dance community Daybreaker, Radha Agrawal developed an immense offline community with her team of Community Catalysts in 25 cities and on a dozen college campuses around the world by creating a physical space for people to connect, self-express, sweat, and dance. In a world where 1 in 4 Americans report having no one to confide in and where isolation is a growing epidemic, BELONG offers the life-changing strategies, tips, and tricks for creating large and meaningful communities along with making friends in your personal life that will light your fire and give you the exhale of “Ahh, I’m home.”

  • wednesday May 1, 2019
  • 9:15 AM - 9:40 AM
  • Sheraton New York Times Square Hotel: Stage 2
  • Talk
  • Social Media and Society
  • Evolution of Storytelling
  • Effectively grow and engage your audience
  • Rise above the noise through better storytelling
wednesday 9:50 AM 10:30 AM

Social Impact Storytelling: Getting to "Go"

Hosted by Columbia University

Panel

Evolution of Storytelling

Marcia Stepanek

Marcia Stepanek

Media & Communications Lecturer, Columbia University

Marcia is a journalist and media professor specializing in social impact narratives and emerging media in Columbia University’s graduate Nonprofit Management Program. The author of the forthcoming book, Swarms: The Rise of the Digital Anti-Establishment, about the evolving influence of digital networks, Marcia is also the CEO and Executive Producer at Brand Stories Studios, a Manhattan media collaborative she founded to help civil sector organizations convey and scale their social impact. A frequent speaker at conferences and universities around the world, Marcia contributes to the Stanford Social Innovation Review and has been featured as a media and nonprofit expert in publications including The New York Times, WIRED, the Huffington Post, and on MSNBC.com and National Public Radio. Her journalism has won a variety of awards, including a George Polk Award and a National Press Club Award for Washington Correspondence; she was a finalist for a Pulitzer Prize and a World Technology Network award for media and journalism.

Henry Timms

Henry Timms

Founder of #givingtuesday and President and CEO, 92Y

Henry Timms is President and CEO of 92nd Street Y and the author of the NYTimes best-seller, New Power: How Power Works in Our Hyperconnected World and How to Make it Work for You. Under Henry’s leadership, 92Y is re-imagining the role of the traditional community center, using innovative programming and new technology both locally and globally. Henry oversees the organization’s 40+ businesses, including critically-acclaimed performing and visual arts programs; a world-renowned series of talks and readings; a huge range of family and wellness programming; professional development opportunities; and more.

In 2012, Henry founded #GivingTuesday, a global day of giving that was honored with a Cannes Lion at the International Festival of Creativity; the PRWeek Global Award for Nonprofit Campaign of the Year; and the inaugural UJA-Federation Riklis Prize in Agency Entrepreneurship. Henry also co-founded the annual Social Good Summit, which pioneered a new, inclusive summit model that opened up the critical discussions held during UN week to a much wider audience and led to concurrent gatherings around the world. As an extension of the Social Good Summit, Henry led the team that developed a MOOC (massive open online course) called “How to Change the World,” offered with Wesleyan University; 51,000 students participated in its first year.

Micah Sifry

Micah Sifry

Co-Founder & Executive Director, Civic Hall

Micah L. Sifry is a writer, editor and democracy activist. Since 2004, he has been the co-founder and editorial director of Personal Democracy Media. In addition to co-founding Civic Hall, he is also a senior adviser to the Sunlight Foundation and serves on the boards of Consumer Reports and the Public Laboratory for Open Technology and Science. He is the author or editor of eight books, most recently A Lever and a Place to Stand: How Civic Tech Can Move the World (Personal Democracy Media, 2015) and The Big Disconnect: Why the Internet Hasn’t Changed Politics (Yet) (OR Books, 2014), and in the spring of 2012 taught “The Politics of the Internet” at Harvard’s Kennedy School. He lives with his family in Hastings-on-Hudson, NY.

Mikhail Simmonds

Mikhail Simmonds

Regional Manager, Northeast | Multimedia Lead , Solutions Journalism

Mikhael Simmonds is a multimedia journalist who specializes in international reporting. He is also the co-founder of Harlem Focus, a multimedia blog/media lab used as a learning tool at the City College of New York, where he taught reporting classes. Over the years, Simmonds has worked with a number of news and non-for-profit organizations including Democracy Now!, GritTV, Seeds of Africa, the Y International, and the UN Department of Public Information and NGO Relations. He has also worked closely with the New York Amsterdam News, a 106-year-old Harlem-based African American Newspaper.


Marcia Stepanek

Marcia Stepanek

Media & Communications Lecturer, Columbia University

Henry Timms

Henry Timms

Founder of #givingtuesday and President and CEO, 92Y

Micah Sifry

Micah Sifry

Co-Founder & Executive Director, Civic Hall

Mikhail Simmonds

Mikhail Simmonds

Regional Manager, Northeast | Multimedia Lead , Solutions Journalism

Social Impact Storytelling: Getting to "Go"

Hosted by Columbia University

After a year of high-profile disclosures of fake news, algorithmic manipulation and increasing security and privacy concerns over Facebook and other common social media platforms, it is becoming harder for social innovators, free agents, social networks and mission-driven organizations to create authentic, compelling and “share-able” narratives across multiple channels that can evoke empathy, build trust, and inspire an audience to action.

We gather some of the top experts in social storytelling, journalism and civic tech to share their knowledge of what works, what misses and which top new platform, channel mix, and story/narrative tactics can help any change-minded organization challenged by today’s noisy information landscape zoom to the top of the “attention economy” — regardless of their size and social purpose.

Attend this session and learn:

  • How hyper-connectivity is evolving for storytelling and why it is reshaping the way cause-minded crowds create and share stories for social causes
  • The future of storytelling for cause organizing, plus best practices
  • New opportunities for cross-sector social impact storytelling partnerships and cross-platform organizing strategies to scale and sustain engagement
  • wednesday May 1, 2019
  • 9:50 AM - 10:30 AM
  • Sheraton New York Times Square Hotel: Stage 3
  • Panel
  • Social Media and Society
  • Evolution of Storytelling
  • Effectively grow and engage your audience
  • Understand which content formats are right for my campaign
  • Rise above the noise through better storytelling
wednesday 9:50 AM 10:30 AM

Sponsored

Establishing Trust in a Fake News Era

Hosted by Code and Theory

Panel

Future of Publishing

Sara Fischer

Sara Fischer

Media Reporter, Axios

Sara Fischer is a Media Reporter for Axios, covering media trends. Previously, she was a digital producer for The Washington Post, where she produced and edited segments for live and digital audiences. Fischer’s media background includes writing, reporting, subscription and advertising sales, as well as corporate research. She came to The Post from The New York Times where she was part of The Times’ political advertising team. Fischer joined The Times from CNN in 2014, where she wrote breaking news stories for CNN Politics and co-authored the network’s political newsletter, Gut Check. Before joining CNN, Fischer served as a Business Development Associate at POLITICO, where she helped manage sales operations and client engagement for the company’s advertising team. She holds a Bachelor’s degree from The George Washington University in Political Communication and a Master’s degree from The George Washington University in Legislative Affairs.

Michael Treff

Michael Treff

President, Code and Theory

As President of Code and Theory, Mike Treff oversees the agency’s output and client roster, across 6 offices and 500 employees. Residing in the company’s New York office, Treff has been with the company since 2011, holding positions of Director of Creative Strategy and Managing Partner prior to his current role. Over that span, the agency has grown significantly in both size, as well as the scale of its work. During his tenure, he as establishing practices within Code and Theory focused on Data, Analytics and Research (DAR), Creative Technology, Branding and Identity, Experiential Marketing, Industrial Design, and Business Consulting. Over that span, the company has garnered dozens of awards including being named to Fast Company’s list of Most Innovative Companies.

With a client roster that spans diverse categories ranging from finance to sports to publishing to cpg and more, Code and Theory sits comfortably at the intersection of creativity and technology, with strategy and consumer insight at the center of the companies work. Prior to joining Code and Theory, Treff was the Co-Founder and Creative Director of Soundscreen Design, a boutique product design company within Warner Music Group.

Anita Dunn

Anita Dunn

Managing Director, SKDKnickerbocker

Anita Dunn is one of the nation’s most highly regarded communications strategists, bringing decades of experience to bear for political, corporate, nonprofit and advocacy clients. Her sharp messaging and innovative approach to navigating complex issues and crises have won campaigns for a wide range of clients. A leading expert on message delivery, Anita has managed presidential debate preparations and has media- and message-trained dozens of political candidates and Fortune 100 executives.

As White House communications director and senior adviser to President Obama’s presidential campaigns, Anita directed conventional and new media communications strategies, as well as research, speechwriting, television booking, presidential events and cabinet affairs press.

Anita is Managing Director at SKDKnickerbocker. The influential Holmes Report named SKDK as the North America Public Affairs Agency of the Year in 2018, following wins in 2015 and 2016, as well as Global Public Affairs Agency of the year in 2016. SKDK also won the 2017 Sabre Award for Crisis Management and PR Agency Elite award for work with Nonprofits and Associations from PR News in 2016.


Sara Fischer

Sara Fischer

Media Reporter, Axios

Michael Treff

Michael Treff

President, Code and Theory

Anita Dunn

Anita Dunn

Managing Director, SKDKnickerbocker

Establishing Trust in a Fake News Era

Hosted by Code and Theory

The emergence of the “fake news” phenomenon is eroding the public’s trust in web platforms. In tandem brands are mistrustful, too, of the content and audiences they mingle with — a “guilt by association” problem not easily solved. In this panel presentation, hear from key industry players as they tackle questions around how publishers, media companies and brands go about reestablishing trust and ensuring integrity in their relationships with consumers.

Attend this session and learn:

  • How a brand should think about the effect of brand safety as it relates to illegitimate content
  • Practices (transparency, follow through, values, etc.) that work best
  • Understand the landscape of trust in brands and publishers
  • Good indicators of trust, from a measurement perspective
  • Methods for understanding trust
  • wednesday May 1, 2019
  • 9:50 AM - 10:30 AM
  • Sheraton New York Times Square Hotel: Stage 2
  • Panel
  • Future of Publishing
  • Social Content
  • Evolution of Storytelling
  • Use data to make better decisions
  • Future proof my strategy for next generation consumers
  • Rise above the noise through better storytelling
wednesday 9:50 AM 10:50 AM

How to Find the Right Channel for Your Business

Academy

Data Decision Making

Anita Schillhorn van Veen

Anita Schillhorn van Veen

Planning Director, TBWA\Chiat\Day

Anita is an experienced strategist with a focus on integrated brand and digital strategy.

She has over a decade of experience working closely with agency and company teams to find marketing solutions to business problems, build a compelling brand story, and bring it to life in the best channels. She has worked with top agencies on Fortune 500 clients, and has consulted with small businesses and nonprofits, as well as taught digital marketing at General Assembly.


Anita Schillhorn van Veen

Anita Schillhorn van Veen

Planning Director, TBWA\Chiat\Day

How to Find the Right Channel for Your Business

SEATING IS LIMITED TO THE FIRST 35 PEOPLE. PRE-REGISTRATION is required: instructions will be sent to attendees via email. Academy sessions will not be video captured or live streamed.

The number of channels for marketing are multiplying, and it can be challenging to assess the biggest opportunities. In this session, we’ll identify three key strategies to assess the right channel mix for your business.

  • We’ll start with analyzing where your customer is today and talk about how to identify opportunity channels.
  • We’ll discuss data and how to use your data to find the gaps.
  • We’ll look at how to develop tools to assess whether or not to invest in the latest shiny thing.

You’ll walk away with useful tools you can put to work right away to analyze which channels are right for you.

Attend this session and learn:

  • Be customer-first. Understand who they are, where they engage with your category – and where they don’t.
  • Learn from your data. Look at the gaps to find opportunities.
  • Be strategic about the shiny objects. Have a filter to determine and a fund to support new channels.
  • wednesday May 1, 2019
  • 9:50 AM - 10:50 AM
  • Sheraton New York Times Square Hotel: Academy
  • Academy
  • Data Decision Making
wednesday 9:50 AM 10:50 AM

Instagram Stories Best Practices

Academy

Future of Platforms

Matt Higgins

Matt Higgins

SVP, Head of Digital + Innovation, SKYLABS

Matt Higgins is SVP, Head of Digital + Innovation at SKYLABS, a consultancy that combines design thinking and marketing to help brands prototype, validate, and launch their innovation programs.

He has expertise in content, creative and communications strategy, and has empowered many global brands, including TED, Johnson & Johnson, Reebok, Dell, USAID, and Pfizer. His clients have been recognized with multiple Webby, PR Daily, Shorty, and Digiday Awards.


Matt Higgins

Matt Higgins

SVP, Head of Digital + Innovation, SKYLABS

Instagram Stories Best Practices

This session has been filled. If you would like to try to attend it, you can arrive 10-15 minutes prior to the session and wait in the drop-off line on the 3rd floor. Any person who pre-registered, and did not check-in 10 minutes prior to the Academy session will lose their spot to the next person in the drop-off line.

With Instagram’s continued expansion and no signs of slowing down, it is important to stay on top of the new features and focus on incorporating them into your marketing strategies while maintaining audience engagement.

Learn how to leverage your brand’s IG stories so that they meaningfully connect with your audience on social and understand the best practices associated with it.

  • wednesday May 1, 2019
  • 9:50 AM - 10:50 AM
  • Sheraton New York Times Square Hotel: Academy
  • Academy
  • Future of Platforms
  • Understand which content formats are right for my campaign
wednesday 10:40 AM 11:40 AM

Storytelling for Social Impact

Hosted by Columbia Univerity

Roundtable

Evolution of Storytelling

Marcia Stepanek

Marcia Stepanek

Media & Communications Lecturer, Columbia University

Marcia is a journalist and media professor specializing in social impact narratives and emerging media in Columbia University’s graduate Nonprofit Management Program. The author of the forthcoming book, Swarms: The Rise of the Digital Anti-Establishment, about the evolving influence of digital networks, Marcia is also the CEO and Executive Producer at Brand Stories Studios, a Manhattan media collaborative she founded to help civil sector organizations convey and scale their social impact. A frequent speaker at conferences and universities around the world, Marcia contributes to the Stanford Social Innovation Review and has been featured as a media and nonprofit expert in publications including The New York Times, WIRED, the Huffington Post, and on MSNBC.com and National Public Radio. Her journalism has won a variety of awards, including a George Polk Award and a National Press Club Award for Washington Correspondence; she was a finalist for a Pulitzer Prize and a World Technology Network award for media and journalism.


Marcia Stepanek

Marcia Stepanek

Media & Communications Lecturer, Columbia University

Storytelling for Social Impact

Hosted by Columbia Univerity

SEATING IS LIMITED TO THE FIRST 20 PEOPLE. PRE-REGISTRATION is required via the Attendee Guide which can be found in your pass registration email confirmation. Roundtables will not be video captured or live streamed.

At a time when facts themselves are being brazenly challenged in our public debate, social causes and cause-minded companies must be serious about engaging their communities around the principles they put forth and cherish. The future will be won by those who can spread their ideas better, faster and more durably. But it’s not enough to simply have the facts on your side. Causes need to mobilize their supporters into communities. Storytelling needs to be community-validated and catalyzed in to action and allowed to be adopted and then mutated by those who carry it forward. This Roundtable discusses how, who does it best so far in the cause sector, and shares what works and what to avoid.

  • wednesday May 1, 2019
  • 10:40 AM - 11:40 AM
  • Sheraton New York Times Square Hotel: Roundtables
  • Roundtable
  • Evolution of Storytelling
  • Rise above the noise through better storytelling
wednesday 10:40 AM 11:40 AM

Future-proofing Marketing to Deliver on Growth

Roundtable

Future of Brands

Raquelle Zuzarte

Raquelle Zuzarte

Founder, EquityProjectForAll

Raquelle M. Zuzarte is a global citizen and passionate storyteller, having lived in the Middle East, Europe, India, Australia and the US. She has led global marketing campaigns for Fortune 100 brands across the CPG and Media & Entertainment industries, including Procter & Gamble, Johnson & Johnson, Accenture, Time Warner Cable and CBS Corporation. She is passionate about fusing content and technology together to drive sustainable change for a better world. As Founder of EQUITY Project For All, she is focused on achieving gender equity around the world through integrity leadership, emotive storytelling and empathy-inspired creativity. She has been recognized with multiple awards including the Ad Age Business Advertising Award and leadership awards from Johnson & Johnson, Procter & Gamble, McKinsey & Co and KPMG.

Raquelle speaks Spanish and Portuguese. She has spoken at global venues including SXSW, Sydney Opera House and the Davos Congress Center. Raquelle earned her Bachelor of Economics from the University of Sydney and MBA from the Australian Graduate School of Management UNSW and Kellogg Business School.


Raquelle Zuzarte

Raquelle Zuzarte

Founder, EquityProjectForAll

Future-proofing Marketing to Deliver on Growth

SEATING IS LIMITED TO THE FIRST 20 PEOPLE. PRE-REGISTRATION is required via the Attendee Guide which can be found in your pass registration email confirmation. Roundtables will not be video captured or live streamed.

Marketers are facing critical challenges as pressure mounts to deliver on the growth agenda in a world where the pace of technological change and the hunger for data prowess continues unabated. This roundtable will highlight the key marketing capability skills sets, experiences and knowledge that is essential for marketers as they position brands for both profitable growth and an enduring purpose that deeply resonates with customers.

  • wednesday May 1, 2019
  • 10:40 AM - 11:40 AM
  • Sheraton New York Times Square Hotel: Stage 4
  • Roundtable
  • Future of Brands
  • Future proof my strategy for next generation consumers
wednesday 10:40 AM 11:05 AM

Sponsored

AI and Social Media: How We Are No Longer in Control

Hosted by Social Chain

Talk

AI vs Humanity

Steven Bartlett

Steven Bartlett

CEO, Social Chain Group

Botswana born and raised in the UK, Steven Bartlett is the 26-year-old CEO of Social Chain Group – a global, social-first marketing agency and production house. From a bedroom in Manchester, this university dropout built the group’s two flagship companies – Social Chain and Media Chain – when he was just 22 years old.

Steven is currently based in NY, leading a company of 200+ like-minded individuals who are quickly disrupting the ever-changing social sphere. Social Chain’s impressive client list includes the likes of Apple, Amazon, Coca-Cola, Superdry, New Balance and Nokia, with their presence now felt in Manchester, London, Berlin and New York. Since its onset, the digital publishing house ‘Media Chain’ now owns some of the largest media assets online – reaching over 10 billion people a month through a series of online brands.

An award-winning entrepreneur with accolades such as Great British Entrepreneur of the Year 2017 and Most Influential Agency Figure 2018, Steven also acts as a speaker, investor and content creator, hosting top charting podcast, ‘The Diary of a CEO’. Steven is the voice of a generation, inspiring people daily with his disruptive methods, unconventional business model and unique company culture.


Steven Bartlett

Steven Bartlett

CEO, Social Chain Group

AI and Social Media: How We Are No Longer in Control

Hosted by Social Chain

Artificial Intelligence is bridging the gap between science and execution and there are more ways than ever to integrate AI into marketing and social media campaigns. But what happens when we are no longer in control? Whether you like it or not, AI is coming for your job.

During this session, Steven Bartlett, CEO of Social Chain Group, will discuss how you can avoid this threat and maneuver its power to your advantage.

Attend this session and learn:

  • How to optimize the production of content to incorporate the consistent, pioneering changes within the digital world
  • How to use AI to understand competitors’ movements, personalize campaigns and generate the best digital influencer campaigns in the industry
  • wednesday May 1, 2019
  • 10:40 AM - 11:05 AM
  • Sheraton New York Times Square Hotel: Stage 1
  • Talk
  • Future Tech
  • The Influencer Equation
  • AI vs Humanity
  • Work with influencers and influencer campaigns
  • Invest in the right marketing technology products
  • Understand which content formats are right for my campaign
wednesday 10:40 AM 11:05 AM

Sponsored

Why Are You Failing at Influencer Marketing? How to Break Through Structural Barriers

Hosted by The Outloud Group

Talk

The Influencer Equation

Joel Beckett

Joel Beckett

Founder & CEO, The Outloud Group

Joel Beckett is the founder and CEO of The Outloud Group, a Detroit-based Influencer Marketing Agency. Prior to launching the company in 2007, Joel worked in the Detroit Public Schools as an English teacher. His zeal for personal betterment, education, and access to knowledge prompted him to found The Outloud Group – originally producing quality content around philosophy, politics, and economics. While he was early in the podcast space, he found an enormous opportunity working with brands to meaningfully engage influencers to advocate for their brand. He loves helping brands craft stories and connecting them with influencers who can tell those stories compellingly and authentically.

Bradley Hoos

Bradley Hoos

Chief Growth Officer, The Outloud Group

Bradley is the Chief Growth Officer at The Outloud Group, an influencer marketing agency that helps brands tell their stories through influencers. A proven marketing innovator, Bradley is responsible for setting company strategy, building client relationships, and making new business models come to life. Bradley has led partnerships between Outloud and many brands including 23andMe, Grubhub SimpliSafe, Wix, and TripAdvisor. Previously, Bradley founded Grand Circus, a Google For Entrepreneurs Tech Hub and coding bootcamp in Detroit. Bradley holds an MBA from The University of Chicago Booth School of Business and a BS and MS in Engineering from Michigan State University and the University of Iowa, respectively.


Joel Beckett

Joel Beckett

Founder & CEO, The Outloud Group

Bradley Hoos

Bradley Hoos

Chief Growth Officer, The Outloud Group

Why Are You Failing at Influencer Marketing? How to Break Through Structural Barriers

Hosted by The Outloud Group

Influencer marketing will become a $6.5 billion dollar industry by the end of 2019. Marketers are more than aware of its value and why it’s such an effective channel.

What many marketers struggle with, however, is combating the structural barriers within their organization that are often the difference between the success and failure of their influencer marketing initiatives.

The Outloud Group, a full-service influencer marketing agency, works with brands including GrubHub, Wix, SimpliSafe, and 23andMe to tell their brand story at scale and drive sales in today’s competitive landscape.

The audience will leave this talk with a clear understanding of how to make structural changes that will lead to a more successful and efficient influencer program.

Attend this session and learn:

  • How to create a single set of influencer metrics for your branding and acquisition teams
  • How to strike a balance between the creative and media buying teams
  • How to effectively tell your brand’s story to strategically “win” the battle for content control that takes place between marketing, creators, and legal & regulatory
  • wednesday May 1, 2019
  • 10:40 AM - 11:05 AM
  • Sheraton New York Times Square Hotel: Stage 3
  • Talk
  • The Influencer Equation
  • Future of Brands
  • Evolution of Storytelling
  • Effectively grow and engage your audience
  • Work with influencers and influencer campaigns
  • Understand which content formats are right for my campaign
wednesday 10:40 AM 11:05 AM

Sponsored

“Ignoring The “NO”: How a 26-year-old African American Founder Raised Over $20m to Redefine Conversations

Hosted by Emogi

Interview

Social Media and Society

Travis Montaque

Travis Montaque

CEO and Founder, Emogi

Travis Montaque is the Founder and CEO of Emogi, an innovative technology company enriching conversations across messaging and communication services. Integrated within leading platforms and partners, Emogi’s custom animated stickers, powered by AI, add an expressive layer of content that helps create more meaningful conversations and increase engagement.

Travis was listed in Entrepreneur Magazine’s 2018 Most Daring Entrepreneurs list for his work in branding consumer conversations. In 2016, at the age of 23, Travis was named Forbes 30 Under 30 for discovering a data-driven marketing method that provides greater emotional expression in today’s digital conversations. He is a regular speaker with recent appearances at Cannes Lions, CES, Social Media Week, Advertising Week, SXSW, Harvard Business School, among others. Recent profiles of Travis and his company Emogi have appeared in publications like The Wall Street Journal, Forbes, TechCrunch and The New Yorker. Travis is an inaugural member of the University of Miami Marketing Advisory Board.

Jordan Schultz

Jordan Schultz

Insider/Analyst, Correspondent, ESPN

Jordan Schultz is an ESPN Insider/Analyst, co-host of the Pull Up Podcast with Portland Trail Blazers star guard CJ McCollum. Correspondent for The Boardroom, a television show on ESPN+ with Kevin Durant’s Thirty Five Media, Daily Wager on ESPN News, ESPN Chalk Contributor.


Travis Montaque

Travis Montaque

CEO and Founder, Emogi

Jordan Schultz

Jordan Schultz

Insider/Analyst, Correspondent, ESPN

“Ignoring The “NO”: How a 26-year-old African American Founder Raised Over $20m to Redefine Conversations

Hosted by Emogi

In entrepreneurship, taking “no” for an answer is not an option. To the truly determined founder, being told “no” is the ultimate form of motivation and can make or break a business.

Success stories of legacy companies like Apple, Google, and Facebook are part of entrepreneurial lore, motivating a younger generation of founders but a new generation of founders are writing their own stories and forging new territory. We’re living in an exciting time as diversity, innovation and disruption of traditional industries are creating new opportunities that have never before been explored.

Join host Jordan Schultz (ESPN On-Air Personality) as he sits down with Travis Montaque, founder and CEO of Emogi who will share his own story of overcoming adversity and skepticism to achieve success and disrupt an industry as an outsider.

Attend this session and learn:

  • How the notion of diversity is wrong, it’s about diversity of thought, backgrounds and experience that adds overall value to the organization
  • How to overcome challenges and preconceived perceptions
  • How to build a team of leaders to help achieve a collective mission
  • How to follow your passions
  • How to keep an open mind evolving to be better set up for the future vision
  • wednesday May 1, 2019
  • 10:40 AM - 11:05 AM
  • Sheraton New York Times Square Hotel: Stage 2
  • Interview
  • Social Media and Society
  • Evolution of Storytelling
  • Effectively grow and engage your audience
  • Rise above the noise through better storytelling
wednesday 11:05 AM 11:35 AM

Networking Break

Hosted by Social Media Week

Networking

Networking


Networking Break

Hosted by Social Media Week

Time for a break! Come join us each day for some coffee and tea and get refreshed for the rest of the day ahead. Take this short time out from sessions to network with fellow attendees and/or demo the latest products from our exhibitors.

  • wednesday May 1, 2019
  • 11:05 AM - 11:35 AM
  • Sheraton New York Times Square Hotel: Main Foyer & Exhibitor Hall
  • Networking
  • Networking
wednesday 11:35 AM 12:15 PM

Why We Don’t Care About Facebook and Never Did

Hosted by Dotdash

Interview

Future of Platforms

Sara Fischer

Sara Fischer

Media Reporter, Axios

Sara Fischer is a Media Reporter for Axios, covering media trends. Previously, she was a digital producer for The Washington Post, where she produced and edited segments for live and digital audiences. Fischer’s media background includes writing, reporting, subscription and advertising sales, as well as corporate research. She came to The Post from The New York Times where she was part of The Times’ political advertising team. Fischer joined The Times from CNN in 2014, where she wrote breaking news stories for CNN Politics and co-authored the network’s political newsletter, Gut Check. Before joining CNN, Fischer served as a Business Development Associate at POLITICO, where she helped manage sales operations and client engagement for the company’s advertising team. She holds a Bachelor’s degree from The George Washington University in Political Communication and a Master’s degree from The George Washington University in Legislative Affairs.

Neil Vogel

Neil Vogel

CEO, Dotdash

Neil Vogel joined Dotdash (then About.com) in April 2013, and has led the company’s transformation from a general information website to a vibrant collection of branded vertical properties. Today, Dotdash is among the largest and fastest-growing online publishers, and each of its brands is among the leaders in its category.

Prior to joining Dotdash, Neil was the Founder and CEO of Recognition Media, a creator and producer of award shows and media properties for digital, creative, and advertising communities including the Webby Awards, The Telly Awards, and Internet Week New York and Europe.

Before starting Recognition Media, Neil was Chief Corporate Development Officer at Alloy Media + Marketing, a digital content and marketing services company focused on the teen and youth market. Neil also serves as a venture partner at FirstMark Capital.


Sara Fischer

Sara Fischer

Media Reporter, Axios

Neil Vogel

Neil Vogel

CEO, Dotdash

Why We Don’t Care About Facebook and Never Did

Hosted by Dotdash

Dotdash was recently named Digiday’s Publisher of the Year and just surpassed $100M in revenue, but when it comes to social media, the digital publisher doesn’t solely focus on the traffic it generates from social media networks like Facebook.

In this fireside conversation, Neil Vogel, CEO of Dotdash, will share how he and his team have been able to scale its digital publishing business in an era where being “social first” is considered the only path to success. For them, what matters most is making the best content, on the fastest-sites with the most respectful advertising.

Attend this session and learn:

  • Why not having an off-platform strategy for video helps them better serve their audience
  • Why it’s dangerous to chase shiny new objects
  • Why there is no place on the Internet for crappy or mediocre content
  • wednesday May 1, 2019
  • 11:35 AM - 12:15 PM
  • Sheraton New York Times Square Hotel: Stage 1
  • Interview
  • Future of Publishing
  • Social Content
  • Future of Platforms
  • Effectively grow and engage your audience
  • Understand which content formats are right for my campaign
  • Future proof my strategy for next generation consumers
wednesday 11:35 AM 12:15 PM

6 Seconds or Bust: Mastering Short-Form Storytelling and Micro-Content

Hosted by NBCUniversal

Workshop

Social Content

Megan Toth

Megan Toth

Senior Social Media Lead, NBCUniversal

Megan Toth is the Senior Social Media Lead at NBC, overseeing the social media strategy for NBC’s lifestyle programs. Prior to NBC, Megan led the social strategy and content creation at CNBC for its primetime programming, including Jay Leno’s Garage. Her growth strategies resulted in Jay Leno’s Garage growing its Facebook page to 1 million likes, and Open House TV’s YouTube channel to over 100,000K subscribers. Before joining NBCUniversal, Megan worked on the agency side, managing the social presence for Audi of America at HUGE and LG Electronics at iCrossing.


Megan Toth

Megan Toth

Senior Social Media Lead, NBCUniversal

6 Seconds or Bust: Mastering Short-Form Storytelling and Micro-Content

Hosted by NBCUniversal

In today’s world, we only have between 3-6 seconds to capture someone’s attention and tell a story. What message are you trying to convey? Are you promoting the premiere date of a new TV series or cast of a movie? Are you a brand offering a new product?

It’s not enough to simply post a 60- or 30-second movie trailer or other pieces of content directly to social media. It needs to be optimized for the social platform – think format and audience. When you have six seconds to convey your message, every second counts. Creating “snackable content”, is no longer optional in our mobile-driven world and doing it successfully is an art. Not only does this new canvas appeal to shortened attention spans, but 6-second ads have implications beyond social. OOH, marketing is becoming more interactive and commercial breaks on TV are becoming shorter.

In this interactive session, Megan Toth, Sr. Social Media Lead at NBC, discusses why it’s important to adjust your marketing strategy to cater to shrinking attention spans, overcome distractions and get noticed.

Attend this session and learn:

  • The secrets to creating “thumb-stopping” short-form social media content that stands out among the noise
  • How social is influencing TV, and networks are straying from their standard 30-second ad formats to create 6-second ads
  • How restrictions boost creativity, as creatives are tasked with rethinking how to condense a brand story in a shorter format
  • Case examples from NBC’s hit shows, including Jay Leno’s Garage, and how talent is learning to adjust to the age of short-form content
  • wednesday May 1, 2019
  • 11:35 AM - 12:15 PM
  • Sheraton New York Times Square Hotel: Stage 4
  • Workshop
  • Social Content
  • Evolution of Storytelling
  • Future of Platforms
  • Effectively grow and engage your audience
  • Understand the regulatory space
  • Understand which content formats are right for my campaign
wednesday 11:35 AM 12:15 PM

Sponsored

How to Manage the Mystery of Influencer Marketing

Hosted by Julius

Talk

The Influencer Equation

Jeremiah Rosen

Jeremiah Rosen

CEO, Sundae

Jeremiah is the CEO of Sundae, the performance-driven influencer marketing agency borne out of famous creative agency 72andSunny. Since joining Sundae in 2018, Jeremiah has applied a ground-breaking, performance-based approach to the influencer space that’s moving the needle for brands, including Allstate, Circle K, General Mills and LG.

From 2006 to 2016, Jeremiah was the President of Campfire, the highly-awarded transmedia storytelling, digital innovation, and branded content agency founded by the makers of The Blair Witch Project and twice-named “Small Agency of the Year.” Under Jeremiah’s leadership, Campfire deployed transformational marketing programs that created meaningful results for clients, including Diageo, Harley-Davidson, HBO, Infiniti, Showtime, Snapple, Verizon and Warner Bros. In 2014, he led the sale of the agency to SapientNitro (now Publicis.Sapient).

A renowned marketing industry expert, Jeremiah has been published and quoted in The New York Times, The Financial Times, Digiday, Adweek, PSFK, Mashable and Mediapost. Jeremiah has a J.D. from Syracuse College of Law, an M.A. in Advertising from the Newhouse School of Communications at SU, and a B.A. from Dickinson College in Carlisle, PA.

Paul Dyer

Paul Dyer

President, Lippe Taylor

Paul made his career by being one of the first consultants to effectively leverage social media for Fortune 500 brands; a career path that has also included building multiple new teams, developing software products, and designing a modern thought-leadership approach to business development.

In 2009, Paul was named one of the “15 to Watch” for practitioners under 30 (PRNews) and for the next 5 years, members of his team received the same honor. Paul’s former position was as Chief Commercial Officer and President, Analytics & Insights at W2O Group where he worked for almost eight years. Prior to W2O Group, he served as the Managing Director of Interactive (Digital) for CarryOn Communication. Throughout his career, he has worked extensively in the Healthcare sector including with large pharmaceutical clients like Pfizer, Sanofi, and Roche, as well as with major Consumer brands like Red Bull, Verizon, Warner Bros. and P&G. For these and other clients, Paul is typically brought in to help drive greater results through integrated earned and social media, and to implement new, analytics-driven approaches. Paul graduated with honors from Washington University in St. Louis and subsequently received his Masters in Business Administration (MBA) from the McCombs School of Business at the University of Texas.

Danny Palestine

Danny Palestine

Head of Customer Strategy, Julius

Danny Palestine is an influencer marketing expert with over 10 years of experience helping brands achieve their marketing goals. His experience stems from PR and social/digital agencies, working on brands across the travel, alcohol, entertainment verticals, and more. Currently, Danny serves as the Head of Customer Strategy at Julius, the only human-vetted Influencer Marketing SaaS company. Julius supports a global client roster of leading ad agencies and brands by helping them discover and connect with influencers, and manage their campaigns.

Sarah DeThomasis

Sarah DeThomasis

Director of Digital Strategy, RpR Marketing Communications

Sarah has spent her career creating and implementing innovative, sustainable and measurable global social media, digital, influencer, and content marketing strategies through partnering with and working for some of the world’s most recognized and respected brands like Neutrogena, Aveeno, Clean & Clear, PepsiCo, Red Bull, Anheuser-Busch, Apple, NBC Sports, Turner Entertainment, TLC, the United States Marine Corps and Intel. Her experience is as diverse as the digital landscape itself has been over the past ten years while the one constant has been a passion for powerful storytelling. Sarah has not only been a strategist and practitioner in the digital space, she has also been an educator, creating and instructing a master’s course in social media analytics. Sarah currently leads the Digital Team at RpR Marketing Communications, an integrated agency specializing in beauty, health, wellness and lifestyle.


Jeremiah Rosen

Jeremiah Rosen

CEO, Sundae

Paul Dyer

Paul Dyer

President, Lippe Taylor

Danny Palestine

Danny Palestine

Head of Customer Strategy, Julius

Sarah DeThomasis

Sarah DeThomasis

Director of Digital Strategy, RpR Marketing Communications

How to Manage the Mystery of Influencer Marketing

Hosted by Julius

In less than a decade, influencer marketing has rapidly evolved into a multi-billion dollar industry. Every year, more brands, agencies, and influencers join the party, but what do we know about the influencers? Do they really prefer Instagram to Facebook, and which channels yield the highest engagement rates? Do they work full-time or consider being an influencer a side gig? Would they buy followers, and how ‘legit’ do they think their fellow influencers are? And how often do they have problems with payments, creative direction or performance measurement?

In this session, Julius’ Danny Palestine is joined by a panel of industry experts to discuss these questions and share how marketers can have successful, effective partnerships with influencers.

Attend this session and learn:

  • All about the influencers that make influencer marketing work
  • Insights about what’s changed in influencer marketing from 2018 to 2019
  • Influencer marketing best practices for marketers
  • wednesday May 1, 2019
  • 11:35 AM - 12:15 PM
  • Sheraton New York Times Square Hotel: Stage 2
  • Talk
  • The Influencer Equation
  • Social Media and Society
  • Social Content
  • Work with influencers and influencer campaigns
  • Invest in the right marketing technology products
  • Understand which content formats are right for my campaign
wednesday 11:35 AM 12:15 PM

Sponsored

What Brands Can Learn From Reality TV

Hosted by DEFINITION 6

Talk

Future of Brands

Jasmine Ginyard

Jasmine Ginyard

Content Producer, DEFINITION 6

Jasmine Ginyard is a Content Producer who creates engaging, relevant content for DEFINITION 6 clients, including WE tv and Ashton Woods.

Jasmine graduated from Georgia State University with a degree in Journalism and has an entertainment background. Her career began at Floyd County Productions as Production Assistant for the Emmy award-winning TV series Archer, where she was later promoted to Production Manager. She then took on the roles of Associate Editor of FanBolt.com, an entertainment news site, and Social Media Manager of Excite Creative Studios, a boutique marketing and graphic design agency.

Dawn Dubinka

Dawn Dubinka

VP of Strategy, DEFINITION 6

Dawn Dubinka is the VP Strategy at DEFINITION 6, creating stories and integrated marketing approaches for a breadth of brands, from startups to Fortune 50s.


Jasmine Ginyard

Jasmine Ginyard

Content Producer, DEFINITION 6

Dawn Dubinka

Dawn Dubinka

VP of Strategy, DEFINITION 6

What Brands Can Learn From Reality TV

Hosted by DEFINITION 6

Reality TV has cracked the formula to grab an audience and shift their mindset to “Nope, my show is on.” — and brands should take note. In this session, you’ll learn how reality TV marketers walk the fine line of publicizing and popularizing programs while maintaining the authenticity of those real people (with real lives, loves and challenges) on air. It’s at that intersection of entertainment and social media where traditional marketers can find real leverage. Join us to learn where those skills overlap, how to weave your consumers into the narrative of your brand, and what it takes to capitalize on the remarkable finesse of reality TV promotion. Spoiler alert: the good stuff starts when we stop thinking of consumers as just another target audience.

Attend this session and learn:

  • How to go from marketing “push” to “pull” to better connect with your audience
  • Anecdotes and case studies about reacting to both the audience and the subjects (cast members) of social content to gain more views
  • How to incorporate your consumers into the narrative of your brand
  • wednesday May 1, 2019
  • 11:35 AM - 12:15 PM
  • Sheraton New York Times Square Hotel: Stage 3
  • Talk
  • Future of Brands
  • Social Content
  • Effectively grow and engage your audience
  • Understand which content formats are right for my campaign
wednesday 11:35 AM 12:35 PM

The ABCs of A/B Testing on Social

Academy

Paid Media Models

Matthew Duchesne

Matthew Duchesne

Manager of Social Strategy, Vox Media

Matthew Duchesne is a digital media expert, specializing in Paid Social Media Strategy and Brand Marketing. He is currently the Manager of Social Strategy at Vox Media, developing their paid social business within branded content and sponsorship programs for clients such as Microsoft, Walmart, JP Morgan Chase, American Express, Jack Daniels and Ford.

With broad experience in media and creative agencies, Duchesne is an expert in assessing advertiser needs. At Spark Foundry, Duchesne worked as a key social strategist for advertisers within the CPG, retail and tech verticals. Previous to that, he worked at Havas where he drove development of the in-house social media account’s content calendars and brand marketing initiatives.


Matthew Duchesne

Matthew Duchesne

Manager of Social Strategy, Vox Media

The ABCs of A/B Testing on Social

SEATING IS LIMITED TO THE FIRST 35 PEOPLE. PRE-REGISTRATION is required: instructions will be sent to attendees via email. Academy sessions will not be video captured or live streamed.

Nothing is absolutely certain when it comes to advertising on social media. Sure, you can know your audience like the back of your hand, or you can build a bulletproof brand, but are you doing it optimally? That’s where A/B testing comes in.

How are advertisers A/B testing on social? What are the tricks of the trade for getting the most out of your advertising campaigns? What’s the most effective way to articulate A/B testing to clients? During this informational, classroom-style session, Vox Media’s Matthew Duchesne will walk you through the basics, from A all the way to B.

  • wednesday May 1, 2019
  • 11:35 AM - 12:35 PM
  • Sheraton New York Times Square Hotel: Academy
  • Academy
  • Paid Media Models
  • Understand which content formats are right for my campaign
wednesday 11:35 AM 12:35 PM

Instagram for B2B

Academy

B2B Marketing

Rita Vanessa Siniscalchi

Rita Vanessa Siniscalchi

Social Media Strategist,

Rita V. Siniscalchi (RitaVee) is a social media strategist for multicultural entrepreneurs, non-profits, professionals and public figures. As a project management professional specializing in community building, she has increased women-focused organizations revenue and engagement on channels such as Instagram, Twitter, and Facebook. Rita is passionate about helping multicultural organizations understand the art and science of social platforms in a profitable way.

Her work experience in social media spreads over various industries including women-focused organizations, career coaching, wellness, entrepreneurship, fashion and the Latino Arts and entertainment community.


Rita Vanessa Siniscalchi

Rita Vanessa Siniscalchi

Social Media Strategist,

Instagram for B2B

SEATING IS LIMITED TO THE FIRST 35 PEOPLE. PRE-REGISTRATION is required: instructions will be sent to attendees via email. Academy sessions will not be video captured or live streamed.

We have all heard the stats that Instagram has over 1 billion users, but how effectively are you using Instagram to engage your current and potential customers out of those 1 billion?

Instagram has grown from static feed post to IG Stories, Lives and, don’t forget– IG TV. All these features can seem overwhelming without a clear understanding of how they bridge the gap between your brand and your consumers. Learn how to drive more engagement and tell your brand’s story on this ever-growing visual platform. After all, B2B is all about people selling to people on behalf of a brand. Let your brand stand out to the people.

Attend this session and learn:

  • How your brand fits on a visual platform
  • How to use stories stickers to increase engagement
  • How to take advantage of user-generated content (UGC)
  • How to read and analyze Instagram Insights
  • wednesday May 1, 2019
  • 11:35 AM - 12:35 PM
  • Sheraton New York Times Square Hotel: Academy
  • Academy
  • B2B Marketing
  • Future of Platforms
  • Manage campaigns on a limited budget
  • Understand which content formats are right for my campaign
wednesday 12:25 PM 12:50 PM

The Art of Storytelling: The Currency of Culture

Hosted by Doner

Talk

Social Media and Society

Marcus Collins

Marcus Collins

Chief Consumer Connections Officer, Doner Advertising

Marcus Collins is a culturally curious thinker with an academic insight into the cognitive drivers that impact consumer behavior. He serves as the Chief Consumer Connections Officer at Doner Advertising, a full-serve advertising agency, and is a recipient of Advertising Age’s 40 Under 40 (2016) and Crain’s Business Detroit’s 40 Under 40 (2016). Previously, he led the Social Engagement practice across Steve Stoute’s New York advertising agency, Translation. There, Marcus leveraged the psychological motivators that drive what we do, say, and share in an effort to create contagious marketing programs that extend across both the online and offline world of ‘social’. His strategies and creative contributions have led to the success of Budweiser’s “Made In America” music festival, the launch of Bud Light Platinum, the launch of the Brooklyn Nets (Hello Brooklyn!), and State Farm’s “Cliff Paul” campaign – to name a few.

Prior to joining Translation, Marcus led iTunes + Nike sport music initiatives at Apple (iTunes Partner Marketing) and ran digital strategy for Beyoncé.

Marcus is an extremely passionate educator. He teaches at the Ross School of Business, University of Michigan, as a Teaching Excellence Award Winning and Golden Apple Award nominated professor of marketing. He teaches around the globe and speaks across stages far and wide, from Cannes Lions International Festival for Creativity to C2 Montreal, SXSW, Social Media Week, Hyper Island, TEDx, and Talks at Google.

Marcus is pursuing his doctorate at Temple University and holds an MBA with an emphasis on Strategic Brand Marketing from the University of Michigan, where he also earned his undergraduate degree in Material Science Engineering. He is a proud Detroit native, a devoted husband, and loving father.


Marcus Collins

Marcus Collins

Chief Consumer Connections Officer, Doner Advertising

The Art of Storytelling: The Currency of Culture

Hosted by Doner

There are few words more powerful in the English language than “once upon a time.” Why? Because human beings are indefensible to the power of stories. It’s not the seductive nature of prose alone that wields these effects but the utility of storytelling that facilitates information exchange and behavioral norming.

This, of course, creates an invaluable vehicle for marketers to deliver branded messages. However, not all stories are created equal. For every successful branded story told, there is a long list of failures. How then might brands fully realize storytelling’s true potential?

This session aims to explore this phenomenon further and offer some actionable perspective.

Attend this session and learn:

  • Gain an understanding of storytelling anatomy
  • Explore the kind of stories which brands are licensed to tell
  • Identify the role culture plays in brand storytelling
  • wednesday May 1, 2019
  • 12:25 PM - 12:50 PM
  • Sheraton New York Times Square Hotel: Stage 2
  • Talk
  • Social Media and Society
  • Evolution of Storytelling
  • Rise above the noise through better storytelling
wednesday 12:25 PM 12:50 PM

Listening For A Change: Reddit’s Community-Based Approach To Brand Strategy

Hosted by Reddit

Talk

Future of Platforms

Will Cady

Will Cady

Head of Brand Strategy, Reddit

Will Cady has made a career of looking for unexpected brilliance in overlooked subcultures. A path from zen monasteries through touring rock bands into digital media brought him to his current role as Head Of Brand Strategy at Reddit, overseeing a team built to find homes for brands amidst Reddit’s vast ecosystem of every online community imaginable.

Prior to taking on the Head Of Brand Strategy role, Will launched, hired, and managed Reddit’s Los Angeles brand partnerships office; tapping his years of experience architecting revenue-driving programs that connect brands with fast-growing pockets of music, art, and experience just as they reach their tipping points. Will is a graduate of Berklee College of Music and recipient of an Emmy Ward (Local NATAS) for Best Musical Composition/Arrangement. Will’s writing has been published in SPIN, Performer, and Death & Taxes. At Reddit, Will has created & executed programs with a host of Fortune Global 100 brands including Amazon, Toyota, Sony, T-Mobile, and many, many others.


Will Cady

Will Cady

Head of Brand Strategy, Reddit

Listening For A Change: Reddit’s Community-Based Approach To Brand Strategy

Hosted by Reddit

What good is a story if nobody is listening? This session will spotlight how Reddit’s admins have learned from the platform’s hubs for genuine conversation, where vulnerability and dialogue power remarkable transformations each and every day. We will begin with a study of unique subreddits for civil discourse like r/ChangeMyView or honest self-reflection like r/AmITheAsshole and explore how their culture has informed Reddit’s transparent approach to communicating with its own users – and it turn how this has become the playbook for Reddit’s Brand Strategy team.

Attend this session and learn:

  • Which Social Listening tools to use for Reddit
  • How to derive insights from Reddit’s unique conversations
  • Best Practices for engaging with Reddit users & communities
  • wednesday May 1, 2019
  • 12:25 PM - 12:50 PM
  • Sheraton New York Times Square Hotel: Stage 1
  • Talk
  • Future of Brands
  • Social Content
  • Future of Platforms
  • Understand which content formats are right for my campaign
wednesday 12:25 PM 12:50 PM

Stories of Survival: How to Use Adversity to Rise Above the Crowd

Hosted by Charlie Engle

Talk

Evolution of Storytelling

Charlie Engle

Charlie Engle

Author, Running Man: A Memoir

 


Charlie Engle

Charlie Engle

Author, Running Man: A Memoir

Stories of Survival: How to Use Adversity to Rise Above the Crowd

Hosted by Charlie Engle

Charlie Engle is a survivor, an adventurer and a masterful storyteller.

He’s run, cycled and climbed his way across deserts, jungles and mountain ranges around the world. Working with Matt Damon, he produced the film Running the Sahara, which documented his incredible 5,000 mile journey across the entire Sahara Desert, where he ran 2 marathons per day for 111 consecutive days.

During his talk, Charlie will take you on a tumultuous ride through addiction, prison and extreme adventure with the goal of helping you to think differently about the stories you tell, including:

  • How to seek adversity instead of avoiding it
  • How to focus your intention on people who love and support you instead of focusing on those that don’t
  • How to take action on your true passion to tell your greatest story
  • wednesday May 1, 2019
  • 12:25 PM - 12:50 PM
  • Sheraton New York Times Square Hotel: Stage 3
  • Talk
  • Evolution of Storytelling
  • Effectively grow and engage your audience
  • Rise above the noise through better storytelling
wednesday 12:30 PM 1:45 PM

Sponsored

Use Creativity and Cultural Relevance to Cut Through the Clutter (INVITATION ONLY)

Hosted by Viacom Ad Solutions

Off-Site

Networking

Jim Louderback

Jim Louderback

GM & SVP, VidCon, Viacom

Jim Louderback is among the most respected figures in digital media with a 20-year history of leadership at the intersection of publishing, media and technology.

He currently runs events business VidCon as an independent division of Viacom. Jim joined VidCon in 2014 as editorial director of the industry track, and took over as CEO in 2017. In early 2018 he led the sale of VidCon to Viacom.

Throughout his career, Jim has earned a reputation as a visionary who excels at leading startups, growth businesses and turnarounds. His most well-known role prior to VidCon was as CEO of Revision3, where he helped drive a 20x increase in viewers and a 12x increase in revenue from 2007 to 2012. In 2012, Jim sold Revision3 to Discovery Communications where he remained as General Manager, transforming the group into Discovery Digital Networks. Prior to Revision3, He was Senior Vice President and Chief Content Officer for Ziff Davis Media’s Consumer group and Editor in Chief of many of the publisher’s titles including PC Magazine. He also was on the senior launch team at cable network ZDTV, where he led the content organization for five years and helped guide its transition to TechTV.

Jim is a recognized thought leader and sought-after speaker who has participated in countless industry events including Collision, The Video Marketing Summit, Digital Leaders San Francisco, Reel Online Video Marketing Summit and more. He is based in San Francisco, CA.

Desi Lydic

Desi Lydic

Correspondent, The Daily Show with Trevor Noah

Desi Lydic is a professionally trained improvisational and comedic actress who studied and performed at The Groundlings and ImprovOlympic. She had a starring role on MTV’s hit comedy series Awkward, and her other credits include FXX’s The League and Cameron Crowe’s We Bought a Zoo.

Sean Moran

Sean Moran

Head of Sales, Viacom

 

Dario Spina

Dario Spina

CMO, Viacom Velocity

 


Jim Louderback

Jim Louderback

GM & SVP, VidCon, Viacom

Desi Lydic

Desi Lydic

Correspondent, The Daily Show with Trevor Noah

Sean Moran

Sean Moran

Head of Sales, Viacom

Dario Spina

Dario Spina

CMO, Viacom Velocity

Use Creativity and Cultural Relevance to Cut Through the Clutter (INVITATION ONLY)

Hosted by Viacom Ad Solutions

The following lunch is taking place off-site at Viacom’s office. This lunch is INVITATION ONLY.

Viacom Ad Solutions will host a lunch program on how to use creativity and cultural relevance to cut through the clutter in brand advertising. Viacom Velocity CMO, Dario Spina, will lead a conversation featuring Desi Lydic from The Daily Show and other on-stage special guests, including Sean Moran, Head of Ad Solutions at Viacom and Jim Louderback, CEO of Vidcon.
Lunch will be served starting at 12:30pm and the programming begins promptly at 1pm

12:30: – 1:10pm: Lunch Served
1:00pm: Open remarks by Sean Moran, Head of Sales
1:10pm: VidCon teaser with Jim Louderback, CEO of VidCon
1:15pm: Fireside Chat: Dario Spina (CMO, Viacom Velocity) to moderate a discussion with Desi Lydic (Talent from the Daily Show) and Anna Lingeris (Hersheys Publicity Lead).
1:45pm: Lunch concludes

  • wednesday May 1, 2019
  • 12:30 PM - 1:45 PM
  • Viacom Headquarters
  • Off-Site
  • Networking
  • Understand which content formats are right for my campaign
  • Rise above the noise through better storytelling
wednesday 12:50 PM 2:05 PM