#SMWNYC

May 5-7, 2020

tuesday 9:30 AM - 10:10 AM

Stop The Scroll: The Secret to Thumb-Stopping Content [Session 1]

Hosted by Social Media Week

Content and New Formats

Megan Toth
Megan Toth Senior Social Media Lead, NBCUniversal
Megan Toth

Megan Toth

Senior Social Media Lead, NBCUniversal

Megan Toth is the Senior Social Media Lead at NBC, overseeing the social media strategy for NBC’s lifestyle programs. Prior to NBC, Megan led the social strategy and content creation at CNBC for its primetime programming, including Jay Leno’s Garage. Her growth strategies resulted in Jay Leno’s Garage growing its Facebook page to 1 million likes, and Open House TV’s YouTube channel to over 100,000K subscribers. Before joining NBCUniversal, Megan worked on the agency side, managing the social presence for Audi of America at HUGE and LG Electronics at iCrossing.


Megan Toth

Megan Toth

Senior Social Media Lead, NBCUniversal

Stop The Scroll: The Secret to Thumb-Stopping Content [Session 1]

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

In today’s world, we only have seconds to capture someone’s attention and tell a story. What message are you trying to convey? Are you promoting the premiere date of a new TV series or cast of a movie? Are you a brand offering a new product?

It’s not enough to simply post a 60 or 30-second movie trailer or other pieces of content directly to social media. It needs to be tailored – think format, platform and audience. Gone are the days where a one-creative-fits-all-platform approach is acceptable. Creating compelling content is mandatory in our mobile-driven world and doing it successfully is an art.

Attend this session and learn:

  • What thumb-stopping content is and why it’s essential in 2020
  • Best practices for engaging content that drives results
  • Case studies of leading brands that are creating thumb-stopping content
  • tuesday May 5, 2020
  • 9:30 AM - 10:10 AM
  • Sheraton Times Square
  • Academy
  • Content and New Formats
  • Storytelling and Creativity
  • Audience and Data
  • Increasing brand awareness
  • Growing and engaging audiences
tuesday 9:30 AM - 10:15 AM

Building Your Paid Social Strategy From Scratch [Session 1]

Hosted by Social Media Week

Paid Media Models

Quaison Carter
Quaison Carter Managing Director, Built Within
Quaison Carter

Quaison Carter

Managing Director, Built Within

Quaison (“Kwey-sin”) Carter is a marketing strategist, consultant, and educator whose focus is on being able to help brands develop, deliver and grow their marketing strategy, in-house or through their agency relationships.

Since 2005 Quaison has been an instructor at General Assembly helping to build and facilitate the digital marketing curriculum on and off campus with courses that range from setting up Google Analytics to developing a persona-driven multichannel goto market strategy.

As a consultant, Quaison has worked with recognized companies around the world like ExxonMobil in Asia, IMG in Europe and Eileen Fischer in the US, training their internal teams to become better technically sound and objective orientated marketers – regardless of geolocation. His training also includes speaking engagements and workshops helping the C Suite better utilize their workforce.


Quaison Carter

Quaison Carter

Managing Director, Built Within

Building Your Paid Social Strategy From Scratch [Session 1]

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

You have a product/service that you know will take off. If only you can find the audience to see it. Instagram, Twitter, LinkedIn and the other social platforms dominate consumer’s attention, and in the world of pay to play ads you need to be on top of your game. So how can you effectively build a paid marketing strategy from scratch?

Join this session with Quaison Carter, Managing Director of Built Within – a full-service marketing agency that’s taken the paid social strategy for several well-known brands from brand new to millions in revenue via paid ads. Learn First Principle Thinking for your social strategy while walking away with tactics that you could apply to jump-start your business KPIs.

Attend the session and learn:

  • The principles of Biddable Media Strategy
  • Actionable tactics for already running campaigns
  • How to identify which social channels are right for you
  • An understanding of the social competitive landscape
  • tuesday May 5, 2020
  • 9:30 AM - 10:15 AM
  • Sheraton Times Square
  • Academy
  • Paid Media Models
  • Audience and Data
  • Growing and engaging audiences
  • Tracking the competitive landscape
tuesday 9:30 AM - 10:15 AM

Optimizing Video for Social and Streaming [Session 1]

Hosted by Social Media Week

Content and New Formats

Matthew Duchesne
Matthew Duchesne Manager of Social Strategy, Vox Media
Matthew Duchesne

Matthew Duchesne

Manager of Social Strategy, Vox Media

Matthew Duchesne is a digital media expert, specializing in Paid Social Media Strategy and Brand Marketing. He is currently the Manager of Social Strategy at Vox Media, developing their paid social business within branded content and sponsorship programs for clients such as Microsoft, Walmart, JP Morgan Chase, American Express, Jack Daniels and Ford.

With broad experience in media and creative agencies, Duchesne is an expert in assessing advertiser needs. At Spark Foundry, Duchesne worked as a key social strategist for advertisers within the CPG, retail and tech verticals. Previous to that, he worked at Havas where he drove development of the in-house social media account’s content calendars and brand marketing initiatives.


Matthew Duchesne

Matthew Duchesne

Manager of Social Strategy, Vox Media

Optimizing Video for Social and Streaming [Session 1]

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

Human attention spans are shrinking as our newsfeeds become an increasingly never-ending scroll, just as the desire to consume more meaningful video content is becoming greater and greater. What does “social-first” even mean anymore, and how does that play out across the various networks and platforms where our eyes are spending more time by the day?

In this session, hear from Matthew Duchesne, Manager of Social Strategy, who will walk through the tactics Vox Media is employing to maximize video performance across social, streaming and more.

Attend this session and learn:

  • How to establish best practices for video distribution on social and streaming channels
  • How Vox Media is maximizing efficiency and building audience with paid video campaigns
  • How to ensure the success of a new video channel launch
  • tuesday May 5, 2020
  • 9:30 AM - 10:15 AM
  • Sheraton Times Square
  • Academy
  • Content and New Formats
  • Storytelling and Creativity
  • Audience and Data
  • Growing and engaging audiences
  • Understanding which technologies to invest in
tuesday 10:05 AM - 10:30 AM

From Commerce to TV: Building a Modern Media Business Around Premium Brands

Hosted by Vox Media

Monetization and Commerce

Pam Wasserstein
Pam Wasserstein President, Vox Media
Pam Wasserstein

Pam Wasserstein

President, Vox Media

Pam Wasserstein is the President of Vox Media, the leading independent modern media company, where she oversees strategic initiatives, including ecommerce and consumer businesses, as well as the New York Magazine brands. Prior to the 2019 merger with Vox Media, she had been the CEO of New York Media (since May 2016), leading premium media brands New York Magazine, Vulture, The Cut, Intelligencer, Grub Street, and The Strategist. During her time as CEO, New York received seven National Magazine Awards, a Pulitzer Prize, and was named Magazine of the Year by both Adweek and Ad Age; Wasserstein received a 2018 Spirit of ABNY Award recognizing distinguished service to New York City, and was named to Crain’s New York’s 40 Under 40 class of 2017. She has spoken at SXSW, Advertising Week and Code Media, and on Time’s Up panels at the Tribeca Film Festival and Digitas NewFront, among other venues. Before becoming CEO, Wasserstein served as co-chair and head of strategy.

Prior to joining New York Media, Wasserstein worked at Tribeca Enterprises, most recently as vice president, corporate development. Before that she worked at Apollo Global Management, the private equity firm, where she evaluated potential investments and managed existing portfolio companies, and as a corporate lawyer at Wachtell, Lipton, Rosen & Katz LLP. She is a board member at Spaceworks, a nonprofit cultural community development organization, and at the Charles H. Revson Foundation. She’s a graduate of Harvard College and Harvard Law School.


Pam Wasserstein

Pam Wasserstein

President, Vox Media

From Commerce to TV: Building a Modern Media Business Around Premium Brands

Hosted by Vox Media

As the media business continues to push toward revenue diversification, Vox Media president Pam Wasserstein is committed to an ambitious vision of what a strong, sustainable industry looks like for all media players. Importantly, it must include a cohesive strategy that expands upon a business’s core values and is informed by its audience’s habits and needs — a growth plan that also means choosing not to “pivot” into every hot new trend.

During this session, join Pam as she discusses the nuances of balancing consumer needs across commerce, streaming and advertising. She’ll leverage insights from her background overseeing the company’s e-commerce and consumer businesses across Vox Media’s distinctive brands: Vox, New York Magazine, The Verge, The Cut, Eater, Vulture, The Strategist, Polygon, SB Nation, Intelligencer, Curbed, Grub Street and Recode.

Attend this session and learn:

  • How to build a revenue stream based on audience data and learnings
  • How publishers are in a unique position to build content partnerships and play a special role in the streaming wars
  • How to create revenue diversification from branded podcasts to responsible data offerings
  • tuesday May 5, 2020
  • 10:05 AM - 10:30 AM
  • Sheraton Times Square
  • Interview
  • Content and New Formats
  • Monetization and Commerce
  • Audience and Data
  • Growing and engaging audiences
  • Increasing customer loyalty and retention
tuesday 10:05 AM - 10:30 AM

Sponsored

Keeping an Iconic Global Brand Relevant: Social Tips from Boeing

Hosted by Talkwalker

Storytelling and Creativity

Georgina Goode
Georgina Goode Senior Director of Digital, Boeing
Georgina Goode

Georgina Goode

Senior Director of Digital, Boeing

Georgina is Senior Director of Digital at Boeing. She oversees the digital transformation of the Communications function globally with a remit that covers data and web strategy, performance marketing, social media, organic and paid content and analytics. She leads Boeing’s Digital Center of Excellence designed to build digital capability and skills across the Function. Prior to this she was VP, Group Strategy Director at Havas Chicago, where she led the North American strategic efforts for Socialyse.

Before her transition to the States, Georgina was a former advisor on digital engagement strategy to UK government and 10 Downing Street. Her role in the UK’s internationally acclaimed Government Digital Service (a team within Cabinet Office tasked with transforming UK government services) included digital strategy, content, risk management, channel operations and building digital skills across the UK civil service.

She’s a spokesperson for best practice digital engagement strategy as part of wider business transformation which includes advising a number of international governments, banks and energy companies; plus is author of HM Government’s Social Media Playbook.

Prior to joining the Government, Georgina was Board Director at marketing agency Kindred. There she established the agency’s award-winning social media division for clients including The National Lottery, IKEA and ‘make mine Milk’. She has over 13+ years’ experience in digital marketing in both the public and private sectors covering all aspects of paid, earned and owned media.

She was one of the early members and mentors of Bloom – a London-based networking group for women in the communications industry. She continues to push the agenda of encouraging more women into digital and technology roles; is VP of Policy & Engagement for Boeing’s Women Inspiring Leadership Group and Board Advisor to mBolden, Chicago.

Todd Grossman
Todd Grossman CEO Americas, Talkwalker
Todd Grossman

Todd Grossman

CEO Americas, Talkwalker

Todd Grossman is CEO Americas at Talkwalker. He is a senior executive with proven expertise in measurement, analytics, public relations, communications, sales and marketing from his past experiences at Precise, a Kantar Media company, and PR Newswire’s broadcast and multimedia division, Multivu. Todd completed his B.A. in Political Science from the University of Connecticut and executive education programs at Cranfield University’s School of Management in the United Kingdom. Todd has also completed the Miller Heiman Solution Selling program. He has served as a graduate assistant instructor for Dale Carnegie.


Georgina Goode

Georgina Goode

Senior Director of Digital, Boeing

Todd Grossman

Todd Grossman

CEO Americas, Talkwalker

Keeping an Iconic Global Brand Relevant: Social Tips from Boeing

Hosted by Talkwalker

For over a century, the Boeing Company has been making the impossible, possible.

From producing a single canvas-and-wood airplane to exploring the seabed with ocean surface robots; transforming commercial space travel and deep-space exploration, Boeing is the world’s largest aerospace company, with approximately 160,000 employees in more than 65 countries.

Keeping the Boeing brand relevant across multiple B2C and B2B stakeholder groups, is a continuous program of tightly orchestrated endeavors. Highlighting the brand’s relatability and humanity in the daily swirl of news and information, on the level-playing fields social media provides, has to be of top priority.

In an inspiring fireside chat, Todd Grossman, CEO Americas at Talkwalker, and Georgina Goode, Senior Director of Digital at Boeing, will discuss how this iconic global brand steers its bold digital strategy on social media today and into the future.

Attend this session and learn:

  • How Boeing builds a strong social media brand strategy for both B2B and B2C audiences
  • How to use social listening to measure brand performance and engagement on a global level
  • How social media analytics provides powerful audience and conversational intelligence
  • tuesday May 5, 2020
  • 10:05 AM - 10:30 AM
  • Sheraton Times Square
  • Interview
  • Sponsored
  • Brand Leadership
  • Storytelling and Creativity
  • Audience and Data
  • Increasing brand awareness
  • Increasing customer loyalty and retention
tuesday 10:30 AM - 11:15 AM

Stop The Scroll: The Secret to Thumb-Stopping Content [Session 2]

Hosted by Social Media Week

Content and New Formats

Megan Toth
Megan Toth Senior Social Media Lead, NBCUniversal
Megan Toth

Megan Toth

Senior Social Media Lead, NBCUniversal

Megan Toth is the Senior Social Media Lead at NBC, overseeing the social media strategy for NBC’s lifestyle programs. Prior to NBC, Megan led the social strategy and content creation at CNBC for its primetime programming, including Jay Leno’s Garage. Her growth strategies resulted in Jay Leno’s Garage growing its Facebook page to 1 million likes, and Open House TV’s YouTube channel to over 100,000K subscribers. Before joining NBCUniversal, Megan worked on the agency side, managing the social presence for Audi of America at HUGE and LG Electronics at iCrossing.


Megan Toth

Megan Toth

Senior Social Media Lead, NBCUniversal

Stop The Scroll: The Secret to Thumb-Stopping Content [Session 2]

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

In today’s world, we only have seconds to capture someone’s attention and tell a story. What message are you trying to convey? Are you promoting the premiere date of a new TV series or cast of a movie? Are you a brand offering a new product?

It’s not enough to simply post a 60 or 30-second movie trailer or other pieces of content directly to social media. It needs to be tailored – think format, platform and audience. Gone are the days where a one-creative-fits-all-platform approach is acceptable. Creating compelling content is mandatory in our mobile-driven world and doing it successfully is an art.

Attend this session and learn:

  • What thumb-stopping content is and why it’s essential in 2020
  • Best practices for engaging content that drives results
  • Case studies of leading brands that are creating thumb-stopping content
  • tuesday May 5, 2020
  • 10:30 AM - 11:15 AM
  • Sheraton Times Square
  • Academy
  • Content and New Formats
  • Storytelling and Creativity
  • Society and Culture
  • Increasing brand awareness
  • Growing and engaging audiences
tuesday 10:30 AM - 11:15 AM

Building Your Paid Social Strategy From Scratch [Session 2]

Hosted by Social Media Week

Paid Media Models

Quaison Carter
Quaison Carter Managing Director, Built Within
Quaison Carter

Quaison Carter

Managing Director, Built Within

Quaison (“Kwey-sin”) Carter is a marketing strategist, consultant, and educator whose focus is on being able to help brands develop, deliver and grow their marketing strategy, in-house or through their agency relationships.

Since 2005 Quaison has been an instructor at General Assembly helping to build and facilitate the digital marketing curriculum on and off campus with courses that range from setting up Google Analytics to developing a persona-driven multichannel goto market strategy.

As a consultant, Quaison has worked with recognized companies around the world like ExxonMobil in Asia, IMG in Europe and Eileen Fischer in the US, training their internal teams to become better technically sound and objective orientated marketers – regardless of geolocation. His training also includes speaking engagements and workshops helping the C Suite better utilize their workforce.


Quaison Carter

Quaison Carter

Managing Director, Built Within

Building Your Paid Social Strategy From Scratch [Session 2]

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

You have a product/service that you know will take off. If only you can find the audience to see it. Instagram, Twitter, LinkedIn and the other social platforms dominate consumer’s attention, and in the world of pay to play ads you need to be on top of your game. So how can you effectively build a paid marketing strategy from scratch?

Join this session with Quaison Carter, Managing Director of Built Within – a full-service marketing agency that’s taken the paid social strategy for several well-known brands from brand new to millions in revenue via paid ads. Learn First Principle Thinking for your social strategy while walking away with tactics that you could apply to jump-start your business KPIs.

Attend the session and learn:

  • The principles of Biddable Media Strategy
  • Actionable tactics for already running campaigns
  • How to identify which social channels are right for you
  • An understanding of the social competitive landscape
  • tuesday May 5, 2020
  • 10:30 AM - 11:15 AM
  • Sheraton Times Square
  • Academy
  • Paid Media Models
  • Audience and Data
  • Growing and engaging audiences
  • Tracking the competitive landscape
tuesday 10:30 AM - 11:15 AM

Optimizing Video for Social and Streaming [Session 2]

Hosted by Social Media Week

Content and New Formats

Matthew Duchesne
Matthew Duchesne Manager of Social Strategy, Vox Media
Matthew Duchesne

Matthew Duchesne

Manager of Social Strategy, Vox Media

Matthew Duchesne is a digital media expert, specializing in Paid Social Media Strategy and Brand Marketing. He is currently the Manager of Social Strategy at Vox Media, developing their paid social business within branded content and sponsorship programs for clients such as Microsoft, Walmart, JP Morgan Chase, American Express, Jack Daniels and Ford.

With broad experience in media and creative agencies, Duchesne is an expert in assessing advertiser needs. At Spark Foundry, Duchesne worked as a key social strategist for advertisers within the CPG, retail and tech verticals. Previous to that, he worked at Havas where he drove development of the in-house social media account’s content calendars and brand marketing initiatives.


Matthew Duchesne

Matthew Duchesne

Manager of Social Strategy, Vox Media

Optimizing Video for Social and Streaming [Session 2]

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

Human attention spans are shrinking as our newsfeeds become an increasingly never-ending scroll, just as the desire to consume more meaningful video content is becoming greater and greater. What does “social-first” even mean anymore, and how does that play out across the various networks and platforms where our eyes are spending more time by the day?

In this session, hear from Matthew Duchesne, Manager of Social Strategy, who will walk through the tactics Vox Media is employing to maximize video performance across social, streaming and more.

Attend this session and learn:

  • How to establish best practices for video distribution on social and streaming channels
  • How Vox Media is maximizing efficiency and building audience with paid video campaigns
  • How to ensure the success of a new video channel launch
  • tuesday May 5, 2020
  • 10:30 AM - 11:15 AM
  • Sheraton Times Square
  • Academy
  • Content and New Formats
  • Storytelling and Creativity
  • Audience and Data
  • Growing and engaging audiences
  • Understanding which technologies to invest in
tuesday 11:05 AM - 11:35 AM

Networking Break

Hosted by Social Media Week

Time for a break! Come join us each day for some coffee and tea and get refreshed for the rest of the day ahead. Take this short time out from sessions to network with fellow attendees and/or demo the latest products from our exhibitors.

tuesday 11:45 AM - 12:30 PM

Stop The Scroll: The Secret to Thumb-Stopping Content [Session 3]

Hosted by Social Media Week

Content and New Formats

Megan Toth
Megan Toth Senior Social Media Lead, NBCUniversal
Megan Toth

Megan Toth

Senior Social Media Lead, NBCUniversal

Megan Toth is the Senior Social Media Lead at NBC, overseeing the social media strategy for NBC’s lifestyle programs. Prior to NBC, Megan led the social strategy and content creation at CNBC for its primetime programming, including Jay Leno’s Garage. Her growth strategies resulted in Jay Leno’s Garage growing its Facebook page to 1 million likes, and Open House TV’s YouTube channel to over 100,000K subscribers. Before joining NBCUniversal, Megan worked on the agency side, managing the social presence for Audi of America at HUGE and LG Electronics at iCrossing.


Megan Toth

Megan Toth

Senior Social Media Lead, NBCUniversal

Stop The Scroll: The Secret to Thumb-Stopping Content [Session 3]

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

In today’s world, we only have seconds to capture someone’s attention and tell a story. What message are you trying to convey? Are you promoting the premiere date of a new TV series or cast of a movie? Are you a brand offering a new product?

It’s not enough to simply post a 60 or 30-second movie trailer or other pieces of content directly to social media. It needs to be tailored – think format, platform and audience. Gone are the days where a one-creative-fits-all-platform approach is acceptable. Creating compelling content is mandatory in our mobile-driven world and doing it successfully is an art.

Attend this session and learn:

  • What thumb-stopping content is and why it’s essential in 2020
  • Best practices for engaging content that drives results
  • Case studies of leading brands that are creating thumb-stopping content
  • tuesday May 5, 2020
  • 11:45 AM - 12:30 PM
  • Sheraton Times Square
  • Academy
  • Content and New Formats
  • Storytelling and Creativity
  • Society and Culture
  • Increasing brand awareness
  • Growing and engaging audiences
tuesday 11:45 AM - 12:30 PM

Building Your Paid Social Strategy From Scratch [Session 3]

Hosted by Social Media Week

Paid Media Models

Quaison Carter
Quaison Carter Managing Director, Built Within
Quaison Carter

Quaison Carter

Managing Director, Built Within

Quaison (“Kwey-sin”) Carter is a marketing strategist, consultant, and educator whose focus is on being able to help brands develop, deliver and grow their marketing strategy, in-house or through their agency relationships.

Since 2005 Quaison has been an instructor at General Assembly helping to build and facilitate the digital marketing curriculum on and off campus with courses that range from setting up Google Analytics to developing a persona-driven multichannel goto market strategy.

As a consultant, Quaison has worked with recognized companies around the world like ExxonMobil in Asia, IMG in Europe and Eileen Fischer in the US, training their internal teams to become better technically sound and objective orientated marketers – regardless of geolocation. His training also includes speaking engagements and workshops helping the C Suite better utilize their workforce.


Quaison Carter

Quaison Carter

Managing Director, Built Within

Building Your Paid Social Strategy From Scratch [Session 3]

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

You have a product/service that you know will take off. If only you can find the audience to see it. Instagram, Twitter, LinkedIn and the other social platforms dominate consumer’s attention, and in the world of pay to play ads you need to be on top of your game. So how can you effectively build a paid marketing strategy from scratch?

Join this session with Quaison Carter, Managing Director of Built Within – a full-service marketing agency that’s taken the paid social strategy for several well-known brands from brand new to millions in revenue via paid ads. Learn First Principle Thinking for your social strategy while walking away with tactics that you could apply to jump-start your business KPIs.

Attend the session and learn:

  • The principles of Biddable Media Strategy
  • Actionable tactics for already running campaigns
  • How to identify which social channels are right for you
  • An understanding of the social competitive landscape
  • tuesday May 5, 2020
  • 11:45 AM - 12:30 PM
  • Sheraton Times Square
  • Academy
  • Paid Media Models
  • Audience and Data
  • Growing and engaging audiences
  • Tracking the competitive landscape
tuesday 11:45 AM - 12:30 PM

Optimizing Video for Social and Streaming [Session 3]

Hosted by Social Media Week

Content and New Formats

Matthew Duchesne
Matthew Duchesne Manager of Social Strategy, Vox Media
Matthew Duchesne

Matthew Duchesne

Manager of Social Strategy, Vox Media

Matthew Duchesne is a digital media expert, specializing in Paid Social Media Strategy and Brand Marketing. He is currently the Manager of Social Strategy at Vox Media, developing their paid social business within branded content and sponsorship programs for clients such as Microsoft, Walmart, JP Morgan Chase, American Express, Jack Daniels and Ford.

With broad experience in media and creative agencies, Duchesne is an expert in assessing advertiser needs. At Spark Foundry, Duchesne worked as a key social strategist for advertisers within the CPG, retail and tech verticals. Previous to that, he worked at Havas where he drove development of the in-house social media account’s content calendars and brand marketing initiatives.


Matthew Duchesne

Matthew Duchesne

Manager of Social Strategy, Vox Media

Optimizing Video for Social and Streaming [Session 3]

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

Human attention spans are shrinking as our newsfeeds become an increasingly never-ending scroll, just as the desire to consume more meaningful video content is becoming greater and greater. What does “social-first” even mean anymore, and how does that play out across the various networks and platforms where our eyes are spending more time by the day?

In this session, hear from Matthew Duchesne, Manager of Social Strategy, who will walk through the tactics Vox Media is employing to maximize video performance across social, streaming and more.

Attend this session and learn:

  • How to establish best practices for video distribution on social and streaming channels
  • How Vox Media is maximizing efficiency and building audience with paid video campaigns
  • How to ensure the success of a new video channel launch
  • tuesday May 5, 2020
  • 11:45 AM - 12:30 PM
  • Sheraton Times Square
  • Academy
  • Content and New Formats
  • Storytelling and Creativity
  • Audience and Data
  • Growing and engaging audiences
  • Understanding which technologies to invest in
tuesday 12:25 PM - 1:05 PM

Sponsored

Align, Amplify, Analyze: Magnify Your Content Marketing’s Impact Through Social Media

Hosted by Meltwater Social

Audience and Data

Jeannette Arrowood
Jeannette Arrowood Global Growth Director, Meltwater Social
Jeannette Arrowood

Jeannette Arrowood

Global Growth Director, Meltwater Social

Jeannette Arrowood is a social media and marketing-tech industry veteran and recently spent 4 years in the Singapore office of Sysomos as the Managing Director for the Asia Pacific region. With broad experience as a strategist and technology evangelist for Fortune 100 brands, she is uniquely positioned to understand the needs of each team within large organizations and agencies.

Jeannette has been instrumental in the strategic roll out of the Sysomos platform to many brands like MasterCard, Singtel, Marriott, Singapore Airlines, Subway, Clinique, Mondelēz, and Coca-Cola. Prior to joining Sysomos in 2013, Jeannette ran her own social media consultancy and worked for several large brands as well as a number of mobile, digital and PR agencies in NYC.

Zontee Hou
Zontee Hou Head of Strategy, Convince & Convert
Zontee Hou

Zontee Hou

Head of Strategy, Convince & Convert

 


Jeannette Arrowood

Jeannette Arrowood

Global Growth Director, Meltwater Social

Zontee Hou

Zontee Hou

Head of Strategy, Convince & Convert

Align, Amplify, Analyze: Magnify Your Content Marketing’s Impact Through Social Media

Hosted by Meltwater Social

How can you get the most out of your content marketing? A strong social media strategy that allows you to distribute your content, expand its reach, and learn from its results is key. In this session, learn how to build a symbiotic relationship between your content marketing and social media programs. Plus learn the best practices for optimizing your content for different channels, building your audience, and analyzing your results.

Attend this session and learn:

  • How to atomize content marketing content through social media channels
  • How to target/personalize content for key audiences on social media
  • How to analyze social media results for the purpose of improving content marketing practices
  • tuesday May 5, 2020
  • 12:25 PM - 1:05 PM
  • Sheraton Times Square
  • Talk
  • Sponsored
  • Content and New Formats
  • Storytelling and Creativity
  • Audience and Data
  • Growing and engaging audiences
tuesday 1:05 PM - 2:20 PM

Lunch Break

Hosted by Social Media Week

There will be a 75-minute lunch break for attendees to be able to recharge between sessions. There will be no main stage or Academy sessions during this time period.

tuesday 2:20 PM - 3:05 PM

Digital Strategies for Emerging Industries & Tough to Sell Product [Session 1]

Hosted by Social Media Week

Audience and Data

Brady Donnelly
Brady Donnelly CMO, Cannuka
Brady Donnelly

Brady Donnelly

CMO, Cannuka

Brady is a brand and marketing specialist and CMO of Cannuka, a premium CBD skincare brand. Prior to Cannuka, he served as the Executive Director of Consumer Experience at FIG, a 2019 Ad Age A-List agency, where his clients included Casper, Virgin Atlantic, Spotify, Vimeo, and CNN.

Brady joined FIG following the agency’s acquisition of Hungry, the full-service digital agency he founded in 2014. Hungry specialized in building out end-to-end marketing and e-commerce solutions for beauty and wellness brands, including Sephora, Dr. Jart+, Indie Lee, WelleCo, and Organic Doctor, as well as household brands like Bacardi, Carnival Cruises, and Motorola.

Outside of his day-to-day work, he contributes to publications including Business of Fashion, Ad Age, and Mashable.


Brady Donnelly

Brady Donnelly

CMO, Cannuka

Digital Strategies for Emerging Industries & Tough to Sell Product [Session 1]

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

Has the direct-to-consumer industry already come and gone? Rising acquisition costs, market oversaturation, skeptical VCs, and regulatory hurdles across channels have created an environment where the pay-to-play advertising model is untenable for new brands. Suddenly, the playbook needs to be rewritten again.

For no brands is this truer than those in emerging industries — from CBD to sexual wellness to health and beauty. Despite full federal support, brands in these industries are finding themselves banned across key platforms, including Facebook, Instagram, Google, and even out-of-home. For these hard-to-market products, an already-challenging environment is nearly impossible.

In this session, join Brady Donnelly, CMO at skin and wellness company Cannuka to take a closer look at how these hurdles are enforced, how to overcome them and how a transforming market, one that benefits brands with a real-world presence, may ultimately allow those in emerging markets to avoid them altogether — and thrive as a result.

Attend this session and learn:

  • How your entire brand ecosystem plays a role in campaign approval, performance, and costs across digital channels
  • How to establish a comprehensive brand presence
  • How the line between DTC and retail is once again blurring — and how brands, particularly those with hard-to-market products, can take advantage
  • tuesday May 5, 2020
  • 2:20 PM - 3:05 PM
  • Sheraton Times Square
  • Academy
  • Monetization and Commerce
  • Audience and Data
  • Increasing brand awareness
tuesday 2:20 PM - 3:00 PM

Sponsored

Small-Budget Social Media Marketing: Strategies For Success

Hosted by Falcon.io

Monetization and Commerce

Dino Kuckovic
Dino Kuckovic Community Marketing Director, Falcon.io
Dino Kuckovic

Dino Kuckovic

Community Marketing Director, Falcon.io

Dino runs the global community event program at Falcon.io, a SaaS social media management platform. He considers himself a webinerd and likes to host the in-house social media conference on the side. He has played ping pong across the Atlantic several times and worked in fashion, now in tech. He is a creative thinker with an unwavering belief in the power of marketing to build unity and shared vision.

Leora Novick
Leora Novick Social Media Director, Chandelier Creative
Leora Novick

Leora Novick

Social Media Director, Chandelier Creative

Leora is the Director of Social Media at Chandelier Creative, a design-led brand strategy & creative agency with teams in New York, Los Angeles, Paris and Hong Kong. Leora has spent the past five years focused on driving digital engagement in the tourism and hospitality industries working with leading industry brands including AccorHotels, InterContinental, and Viceroy. Leora moonlights as a travel journalist and has contributed to Travel + Leisure, Architectural Digest, and CoolHunting.


Dino Kuckovic

Dino Kuckovic

Community Marketing Director, Falcon.io

Leora Novick

Leora Novick

Social Media Director, Chandelier Creative

Small-Budget Social Media Marketing: Strategies For Success

Hosted by Falcon.io

Between influencers, paid search, outsourcing design, and everything else, marketing has gotten expensive. For larger businesses, this doesn’t present a particularly difficult challenge, because they need only adjust and reallocate a few numbers to their marketing budget.

For other businesses, however, the increase in spending on marketing means it’s only getting more difficult to compete. For teams with smaller budgets or smaller, independent, and locally owned businesses, there isn’t always extra money that can be pulled from one expense and reallocated to a marketing budget. This presents both problems and opportunities. One the one hand it’s already hard to compete in the arena of unlimited businesses/budgets and online retailers. On the other, it’s a chance to get creative with your marketing strategy while learning more about how your business can connect with your audience.

In this session, Dino Kuckovic, Community Marketing Director at Falcon.io will be joined by Leora Novick, Social Media Director of Chandelier Creative to share practical tips easily implemented today in driving big results.

Attend this session and learn:

  • How to leverage inexpensive marketing ideas for businesses of all sizes
  • How to monetize social media and encourage conversions
  • How to justify your social media budget YoY
  • tuesday May 5, 2020
  • 2:20 PM - 3:00 PM
  • Sheraton Times Square
  • Talk
  • Sponsored
  • Paid Media Models
  • Storytelling and Creativity
  • Monetization and Commerce
  • Acquiring customers and driving sales
  • Increasing customer loyalty and retention
tuesday 2:20 PM - 3:05 PM

Creating a Brand Voice for Community Management [Session 1]

Hosted by Social Media Week

Storytelling and Creativity

Nate Skinner
Nate Skinner Co-Managing Director, Director of Strategy, Stink Studios
Nate Skinner

Nate Skinner

Co-Managing Director, Director of Strategy, Stink Studios

Nate leads our Strategy discipline and also serves as Co-Managing Director of the NYC office. With a background in qualitative research, audience interviews and cultural insight, Nate brings over 15 years experience leading strategic planning for clients such as Heineken, Spotify, and Casper.


Nate Skinner

Nate Skinner

Co-Managing Director, Director of Strategy, Stink Studios

Creating a Brand Voice for Community Management [Session 1]

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

Society today has access to more technology than ever, but with an almost overwhelming number of digital touch points comes issues with transparency and authenticity. Consumers use digital technology as a connective tissue to the ideas, people and brands that they interact with in real life. Instead of simply buying a product in store, you now follow them on Twitter and respond to polls in their Instagram stories, engaging with brand content in the same way as you interact with your actual friends. As brands act and function more like humans, how do community managers build an authentic and consistent brand voice across all channels?

In this session, join Nate Skinner, Co-Managing Director and Head of Strategy at Stink Studios who will explore the importance of a consistent community management strategy and ways social managers can replicate these techniques to their specific audiences.

Attend this session and learn:

  • How to activate a global brand for a local market
  • How to turn fans into evangelists through content promotion
  • How to utilize different communication styles on different platforms while retaining a brand voice
  • tuesday May 5, 2020
  • 2:20 PM - 3:05 PM
  • Sheraton Times Square
  • Academy
  • Content and New Formats
  • Storytelling and Creativity
  • Audience and Data
  • Increasing brand awareness
  • Increasing customer loyalty and retention
tuesday 2:20 PM - 3:05 PM

Make it Personal: How to Captivate Your Audience on Social Media [Session 1]

Hosted by Social Media Week

Content and New Formats

Anna Vatuone
Anna Vatuone Personal Brand Strategist, Anna Vatuone
Anna Vatuone

Anna Vatuone

Personal Brand Strategist, Anna Vatuone

Anna Vatuone is a Personal Brand Strategist based in Oakland, California. She works with entrepreneurs and executives across industries to help them discover their purpose, clarify their message, and captivate their target audience using social media. She’s the host of The Personal Branding Podcast, where you’ll find actionable advice, expert guest interviews, and thought-provoking discussion on the power of personal branding.


Anna Vatuone

Anna Vatuone

Personal Brand Strategist, Anna Vatuone

Make it Personal: How to Captivate Your Audience on Social Media [Session 1]

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

If there’s anything we’ve learned in the last decade, it’s that people want personal. A company’s message has a stronger impact when it comes from a person. Entrepreneurs who leverage their own unique personality on social media can generate more exposure and strengthen their companies brand message. What does this mean for entrepreneurs in 2020? Show up online. Don’t stand behind your company’s brand, step into your personal brand.

In this session, Anna Vatuone, Personal Brand Strategist will walk through actionable ways to reshape the way you’ve always thought about content creation—so you can go from industry expert to industry influencer.

Attend this session and learn:

  • How to strengthen your brand’s message by using your personal social media profiles
  • How to communicate yourself authentically online to build healthier business relationships and grow your network
  • How to re-shape the way you approach personal content creation
  • tuesday May 5, 2020
  • 2:20 PM - 3:05 PM
  • Sheraton Times Square
  • Academy
  • Content and New Formats
  • Influencer Marketing and Creators
  • Storytelling and Creativity
  • Growing and engaging audiences
tuesday 3:10 PM - 3:35 PM

Sponsored

How to Personalize Your Virtual Recruiting with War Strategies: Insights from the US Army

Hosted by Digimind

Storytelling and Creativity

Major Xeriqua Garfinkel
Major Xeriqua Garfinkel Founder & Chief, Digital Engagement Fusion Team, US Army Recruiting Command
Major Xeriqua Garfinkel

Major Xeriqua Garfinkel

Founder & Chief, Digital Engagement Fusion Team, US Army Recruiting Command

Maj. Xeriqua Garfinkel is the founder and Chief of the Digital Engagement Fusion Team at the U.S. Army Recruiting Command since 2018. As the Army incorporated digital media into their recruiting efforts, she established a supporting office for social content marketing, social media strategy and engagement tactics. Our team’s support to the Army’s mission resulted in over 70k leads generated from social media and over 1k new recruit contracts in 1st quarter FY20 alone.

Xeriqua is an Active Duty Army Officer with deployed service to Iraq, Cuba and Korea, earned a Bachelor’s in Photography, Master’s in Business Administration, and is a published photographer and author.

Shauna Clark
Shauna Clark Social Media Strategist/Analyst, US Army Recruiting Command
Shauna Clark

Shauna Clark

Social Media Strategist/Analyst, US Army Recruiting Command

Shauna Clark is the Social Media Analyst/strategist for the Digital Engagement Fusion Team at the United States Army Recruiting Command.

This newly developed Fusion Team has a variety of roles and responsibilities to assist in the recruitment mission for the US Army. The five person team includes custom creators, administrators, and an analyst. The main mission of the team is to create engaging content and to be a Headquarters liaison for Social Media Managers and Recruiters at 44 Recruiting Battalions across the country, assisting them in their social media strategy and marketing capabilities in their digital footprint.

Shauna is a US Navy Veteran and often volunteers with Military associated foundations including the VFW and MWR.


Major Xeriqua Garfinkel

Major Xeriqua Garfinkel

Founder & Chief, Digital Engagement Fusion Team, US Army Recruiting Command

Shauna Clark

Shauna Clark

Social Media Strategist/Analyst, US Army Recruiting Command

How to Personalize Your Virtual Recruiting with War Strategies: Insights from the US Army

Hosted by Digimind

Recruiting is unique in that members of the military are charged with finding quality and qualified, 18-34 year olds willing to serve an all-volunteer Army by openly engaging with the public with opportunities that result in their physical action. Digital media for recruiting today is more than crisis communication or brand awareness. The Army has successfully refined the process of online lead generation and virtually recruiting, resulting in over 30% of recruiting contracts originating online in only eight months.

In this session, you will hear firsthand how the U.S. Army Recruiting Command transitioned a legacy approach to recruiting by combining ancient and revered techniques used to win battles and applied them to online National recruiting efforts.

Attend this session and learn:

  • Why being deliberate and intimate will be critical in your approach to marketing online
  • How to apply 13 aspects of warfare to give you the upper hand in your social media
  • What it takes to manage an army of 9,000 individual brand ambassadors
  • tuesday May 5, 2020
  • 3:10 PM - 3:35 PM
  • Sheraton Times Square
  • Talk
  • Sponsored
  • Content and New Formats
  • Storytelling and Creativity
  • Society and Culture
  • Growing and engaging audiences
  • Understanding which technologies to invest in
tuesday 3:20 PM - 4:05 PM

Digital Strategies for Emerging Industries & Tough to Sell Product [Session 2]

Hosted by Social Media Week

Audience and Data

Brady Donnelly
Brady Donnelly CMO, Cannuka
Brady Donnelly

Brady Donnelly

CMO, Cannuka

Brady is a brand and marketing specialist and CMO of Cannuka, a premium CBD skincare brand. Prior to Cannuka, he served as the Executive Director of Consumer Experience at FIG, a 2019 Ad Age A-List agency, where his clients included Casper, Virgin Atlantic, Spotify, Vimeo, and CNN.

Brady joined FIG following the agency’s acquisition of Hungry, the full-service digital agency he founded in 2014. Hungry specialized in building out end-to-end marketing and e-commerce solutions for beauty and wellness brands, including Sephora, Dr. Jart+, Indie Lee, WelleCo, and Organic Doctor, as well as household brands like Bacardi, Carnival Cruises, and Motorola.

Outside of his day-to-day work, he contributes to publications including Business of Fashion, Ad Age, and Mashable.


Brady Donnelly

Brady Donnelly

CMO, Cannuka

Digital Strategies for Emerging Industries & Tough to Sell Product [Session 2]

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

Has the direct-to-consumer industry already come and gone? Rising acquisition costs, market oversaturation, skeptical VCs, and regulatory hurdles across channels have created an environment where the pay-to-play advertising model is untenable for new brands. Suddenly, the playbook needs to be rewritten again.

For no brands is this truer than those in emerging industries — from CBD to sexual wellness to health and beauty. Despite full federal support, brands in these industries are finding themselves banned across key platforms, including Facebook, Instagram, Google, and even out-of-home. For these hard-to-market products, an already-challenging environment is nearly impossible.

In this session, join Brady Donnelly, CMO at skin and wellness company Cannuka to take a closer look at how these hurdles are enforced, how to overcome them and how a transforming market, one that benefits brands with a real-world presence, may ultimately allow those in emerging markets to avoid them altogether — and thrive as a result.

Attend this session and learn:

  • How your entire brand ecosystem plays a role in campaign approval, performance, and costs across digital channels
  • How to establish a comprehensive brand presence
  • How the line between DTC and retail is once again blurring — and how brands, particularly those with hard-to-market products, can take advantage
  • tuesday May 5, 2020
  • 3:20 PM - 4:05 PM
  • Sheraton Times Square
  • Academy
  • Monetization and Commerce
  • Audience and Data
  • Increasing brand awareness
tuesday 3:20 PM - 4:05 PM

Creating a Brand Voice for Community Management [Session 2]

Hosted by Social Media Week

Storytelling and Creativity

Nate Skinner
Nate Skinner Co-Managing Director, Director of Strategy, Stink Studios
Nate Skinner

Nate Skinner

Co-Managing Director, Director of Strategy, Stink Studios

Nate leads our Strategy discipline and also serves as Co-Managing Director of the NYC office. With a background in qualitative research, audience interviews and cultural insight, Nate brings over 15 years experience leading strategic planning for clients such as Heineken, Spotify, and Casper.


Nate Skinner

Nate Skinner

Co-Managing Director, Director of Strategy, Stink Studios

Creating a Brand Voice for Community Management [Session 2]

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

Society today has access to more technology than ever, but with an almost overwhelming number of digital touch points comes issues with transparency and authenticity. Consumers use digital technology as a connective tissue to the ideas, people and brands that they interact with in real life. Instead of simply buying a product in store, you now follow them on Twitter and respond to polls in their Instagram stories, engaging with brand content in the same way as you interact with your actual friends. As brands act and function more like humans, how do community managers build an authentic and consistent brand voice across all channels?

In this session, join Nate Skinner, Co-Managing Director and Head of Strategy at Stink Studios, who will explore the importance of a consistent community management strategy and ways social managers can replicate these techniques to their specific audiences.

Attend this session and learn:

  • How to activate a global brand for a local market
  • How to turn fans into evangelists through content promotion
  • How to utilize different communication styles on different platforms while retaining a brand voice
  • tuesday May 5, 2020
  • 3:20 PM - 4:05 PM
  • Sheraton Times Square
  • Academy
  • Content and New Formats
  • Storytelling and Creativity
  • Audience and Data
  • Increasing brand awareness
  • Increasing customer loyalty and retention
tuesday 3:20 PM - 4:05 PM

Make it Personal: How to Captivate Your Audience on Social Media [Session 2]

Hosted by Social Media Week

Content and New Formats

Anna Vatuone
Anna Vatuone Personal Brand Strategist, Anna Vatuone
Anna Vatuone

Anna Vatuone

Personal Brand Strategist, Anna Vatuone

Anna Vatuone is a Personal Brand Strategist based in Oakland, California. She works with entrepreneurs and executives across industries to help them discover their purpose, clarify their message, and captivate their target audience using social media. She’s the host of The Personal Branding Podcast, where you’ll find actionable advice, expert guest interviews, and thought-provoking discussion on the power of personal branding.


Anna Vatuone

Anna Vatuone

Personal Brand Strategist, Anna Vatuone

Make it Personal: How to Captivate Your Audience on Social Media [Session 2]

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

If there’s anything we’ve learned in the last decade, it’s that people want personal. A company’s message has a stronger impact when it comes from a person. Entrepreneurs who leverage their own unique personality on social media can generate more exposure and strengthen their companies brand message. What does this mean for entrepreneurs in 2020? Show up online. Don’t stand behind your company’s brand, step into your personal brand.

In this session, Anna Vatuone, Personal Brand Strategist will walk through actionable ways to reshape the way you’ve always thought about content creation—so you can go from industry expert to industry influencer.

Attend this session and learn:

  • How to strengthen your brand’s message by using your personal social media profiles
  • How to communicate yourself authentically online to build healthier business relationships and grow your network
  • How to re-shape the way you approach personal content creation
  • tuesday May 5, 2020
  • 3:20 PM - 4:05 PM
  • Sheraton Times Square
  • Academy
  • Content and New Formats
  • Influencer Marketing and Creators
  • Storytelling and Creativity
  • Growing and engaging audiences
tuesday 3:35 PM - 4:00 PM

Networking Break

Hosted by Social Media Week

Time for a break! Come join us each day for some coffee and tea and get refreshed for the rest of the day ahead. Take this short time out from sessions to network with fellow attendees and/or demo the latest products from our exhibitors.

tuesday 4:00 PM - 4:25 PM

Performance Marketing for Commerce Marketing

Hosted by MikMak

Monetization and Commerce

Rachel Tipograph
Rachel Tipograph Founder & CEO, MikMak
Rachel Tipograph

Rachel Tipograph

Founder & CEO, MikMak

Rachel Tipograph considered herself amongst the digerati since the moment she became an eBay power user at 13. Forbes listed Rachel as one of its “30 under 30 Who Are Changing The World”, Marie Claire named her one of “The 50 Most Influential Women in America,” Fast Company named her one of “The Most Creative People in Business”, AdAge named her one of “The Most Creative People of The Year,” AdWeek named her one of “The Young Influentials Shaping Business and Culture,” Entrepreneur named her one of the “50 Most Daring Entrepreneurs,” Business Insider named her one of “New York Tech’s Coolest People”, Refinery29 named her one of its “Rising Female Tech Stars,” The Wrap named her one of “The 11 Change Agents Disrupting Hollywood,” and LinkedIn named her one of its “Next Wave: Top Professionals 35 & Under.” After being the Global Director of Digital and Social Media at Gap where she oversaw strategy, implementation and measurement, Rachel traveled the world for 100 days and then founded MikMak, the eCommerce platform for social video and beyond.


Rachel Tipograph

Rachel Tipograph

Founder & CEO, MikMak

Performance Marketing for Commerce Marketing

Hosted by MikMak

In this session, MikMak’s founder and CEO Rachel Tipograph will take you through the playbook of how brands hack their growth in a world where mobile has inverted the shopper’s journey. She will explore the core tricks every DTC brand uses to go to market today and reveal how she’s helped legacy consumer brands like Campbell’s, L’Oreal, Mattel and Unilever adopt these same principles.

Attend this session and learn:

  • How to approach performance marketing when your e-commerce approach is not DTC
  • How to optimize your media for e-commerce conversion
  • How to produce creative that drives e-commerce conversion
  • tuesday May 5, 2020
  • 4:00 PM - 4:25 PM
  • Sheraton Times Square
  • Talk
  • Paid Media Models
  • Monetization and Commerce
  • Audience and Data
  • Increasing brand awareness
  • Acquiring customers and driving sales
tuesday 4:00 PM - 4:25 PM

Avoiding Mediocre Social Media: Six Essential Questions Brands Should Be Asking Themselves

Hosted by Getty Images

Storytelling and Creativity

Kirstin Benson
Kirstin Benson Global Vice President of Entertainment, Getty Images
Kirstin Benson

Kirstin Benson

Global Vice President of Entertainment, Getty Images

Kirstin Benson is the Global Vice President of Entertainment for Getty Images where she leads and manages Getty Images’ coverage of over 70,000 entertainment events including the Academy Awards, Grammys, Cannes Film and Sundance among others, each year. Kirstin and her team also oversee Getty Images STUDIO — the company’s end-to-end visual storytelling service that leverages Getty Images’ visual expertise and data to advise brands on how best to connect with audiences. Under Kirstin’s leadership, she has evolved Getty Images entertainment into a social-first, data-driven visual powerhouse, elevating in-house expertise and empowering creative outputs.

Kirstin and her team are consistently blending creative insights with Getty Images data around customer visual consumption habits and interests to help clients tell better stories. Her teams know that data can be an empowering tool to drive visual communications – all the better to inform, illustrate and connect.

Kirstin has 10+ years of experience working in entertainment, media most recently as the founding Editor of Instant, an all-video, first-of-its-kind outlet dedicated to the world of social media stars.

Kirstin is based in Los Angeles and holds a Masters in Communication Management in Entertainment from the University of Southern California.


Kirstin Benson

Kirstin Benson

Global Vice President of Entertainment, Getty Images

Avoiding Mediocre Social Media: Six Essential Questions Brands Should Be Asking Themselves

Hosted by Getty Images

You’ve heard of who/when/where/what/why and how, when it comes to storybook narration — but the same tools are a necessity when it comes to building a brand story across social media. Even today, brands are still learning how to best curate their visual brand online to (a) set themselves apart; (b) drive attention among key audiences; and (c) create some kind of memorable impact. But it takes going back to basics to build these foundational elements, or you risk missing the mark and getting lost in the clutter-riddled, social media vortex.

In this session, Kirstin Benson, Global Vice President of Entertainment at Getty Images will lead an in-depth discussion detailing why the most successful marketing strategies are rooted in editorial storytelling.

Attend this session and learn:

  • How brands can tap into an editorial mindset
  • Where and how to create visual content in today’s resource-strapped environment
  • How to determine the appropriate distribution channels and what visuals should go where
  • tuesday May 5, 2020
  • 4:00 PM - 4:25 PM
  • Sheraton Times Square
  • Talk
  • Content and New Formats
  • Storytelling and Creativity
  • Audience and Data
  • Increasing brand awareness
  • Growing and engaging audiences
tuesday 4:20 PM - 5:05 PM

Make it Personal: How to Captivate Your Audience on Social Media [Session 3]

Hosted by Social Media Week

Content and New Formats

Anna Vatuone
Anna Vatuone Personal Brand Strategist, Anna Vatuone
Anna Vatuone

Anna Vatuone

Personal Brand Strategist, Anna Vatuone

Anna Vatuone is a Personal Brand Strategist based in Oakland, California. She works with entrepreneurs and executives across industries to help them discover their purpose, clarify their message, and captivate their target audience using social media. She’s the host of The Personal Branding Podcast, where you’ll find actionable advice, expert guest interviews, and thought-provoking discussion on the power of personal branding.


Anna Vatuone

Anna Vatuone

Personal Brand Strategist, Anna Vatuone

Make it Personal: How to Captivate Your Audience on Social Media [Session 3]

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

If there’s anything we’ve learned in the last decade, it’s that people want personal. A company’s message has a stronger impact when it comes from a person. Entrepreneurs who leverage their own unique personality on social media can generate more exposure and strengthen their companies brand message. What does this mean for entrepreneurs in 2020? Show up online. Don’t stand behind your company’s brand, step into your personal brand.

In this session, Anna Vatuone, Personal Brand Strategist will walk through actionable ways to reshape the way you’ve always thought about content creation—so you can go from industry expert to industry influencer.

Attend this session and learn:

  • How to strengthen your brand’s message by using your personal social media profiles
  • How to communicate yourself authentically online to build healthier business relationships and grow your network
  • How to re-shape the way you approach personal content creation
  • tuesday May 5, 2020
  • 4:20 PM - 5:05 PM
  • Sheraton Times Square
  • Academy
  • Content and New Formats
  • Influencer Marketing and Creators
  • Storytelling and Creativity
  • Growing and engaging audiences
tuesday 4:20 PM - 5:05 PM

Digital Strategies for Emerging Industries & Tough to Sell Product [Session 3]

Hosted by Social Media Week

Audience and Data

Brady Donnelly
Brady Donnelly CMO, Cannuka
Brady Donnelly

Brady Donnelly

CMO, Cannuka

Brady is a brand and marketing specialist and CMO of Cannuka, a premium CBD skincare brand. Prior to Cannuka, he served as the Executive Director of Consumer Experience at FIG, a 2019 Ad Age A-List agency, where his clients included Casper, Virgin Atlantic, Spotify, Vimeo, and CNN.

Brady joined FIG following the agency’s acquisition of Hungry, the full-service digital agency he founded in 2014. Hungry specialized in building out end-to-end marketing and e-commerce solutions for beauty and wellness brands, including Sephora, Dr. Jart+, Indie Lee, WelleCo, and Organic Doctor, as well as household brands like Bacardi, Carnival Cruises, and Motorola.

Outside of his day-to-day work, he contributes to publications including Business of Fashion, Ad Age, and Mashable.


Brady Donnelly

Brady Donnelly

CMO, Cannuka

Digital Strategies for Emerging Industries & Tough to Sell Product [Session 3]

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

Has the direct-to-consumer industry already come and gone? Rising acquisition costs, market oversaturation, skeptical VCs, and regulatory hurdles across channels have created an environment where the pay-to-play advertising model is untenable for new brands. Suddenly, the playbook needs to be rewritten again.

For no brands is this truer than those in emerging industries — from CBD to sexual wellness to health and beauty. Despite full federal support, brands in these industries are finding themselves banned across key platforms, including Facebook, Instagram, Google, and even out-of-home. For these hard-to-market products, an already-challenging environment is nearly impossible.

In this session, join Brady Donnelly, CMO at skin and wellness company Cannuka to take a closer look at how these hurdles are enforced, how to overcome them and how a transforming market, one that benefits brands with a real-world presence, may ultimately allow those in emerging markets to avoid them altogether — and thrive as a result.

Attend this session and learn:

  • How your entire brand ecosystem plays a role in campaign approval, performance, and costs across digital channels
  • How to establish a comprehensive brand presence
  • How the line between DTC and retail is once again blurring — and how brands, particularly those with hard-to-market products, can take advantage
  • tuesday May 5, 2020
  • 4:20 PM - 5:05 PM
  • Sheraton Times Square
  • Academy
  • Monetization and Commerce
  • Audience and Data
  • Increasing brand awareness
tuesday 4:20 PM - 5:05 PM

Creating a Brand Voice for Community Management [Session 3]

Hosted by Social Media Week

Storytelling and Creativity

Nate Skinner
Nate Skinner Co-Managing Director, Director of Strategy, Stink Studios
Nate Skinner

Nate Skinner

Co-Managing Director, Director of Strategy, Stink Studios

Nate leads our Strategy discipline and also serves as Co-Managing Director of the NYC office. With a background in qualitative research, audience interviews and cultural insight, Nate brings over 15 years experience leading strategic planning for clients such as Heineken, Spotify, and Casper.


Nate Skinner

Nate Skinner

Co-Managing Director, Director of Strategy, Stink Studios

Creating a Brand Voice for Community Management [Session 3]

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

Society today has access to more technology than ever, but with an almost overwhelming number of digital touch points comes issues with transparency and authenticity. Consumers use digital technology as a connective tissue to the ideas, people and brands that they interact with in real life. Instead of simply buying a product in store, you now follow them on Twitter and respond to polls in their Instagram stories, engaging with brand content in the same way as you interact with your actual friends. As brands act and function more like humans, how do community managers build an authentic and consistent brand voice across all channels?

In this session, join Nate Skinner, Co-Managing Director and Head of Strategy at Stink Studios, who will explore the importance of a consistent community management strategy and ways social managers can replicate these techniques to their specific audiences.

Attend this session and learn:

  • How to activate a global brand for a local market
  • How to turn fans into evangelists through content promotion
  • How to utilize different communication styles on different platforms while retaining a brand voice
  • tuesday May 5, 2020
  • 4:20 PM - 5:05 PM
  • Sheraton Times Square
  • Academy
  • Content and New Formats
  • Storytelling and Creativity
  • Audience and Data
  • Increasing brand awareness
  • Increasing customer loyalty and retention
tuesday 4:35 PM - 5:15 PM

Instagram Shopping: The Digital Window Display

Hosted by Instagram

Monetization and Commerce

Rishi Magia
Rishi Magia Creative Strategist, Instagram
Rishi Magia

Rishi Magia

Creative Strategist, Instagram

Rishi Magia is a social media and fashion industry expert with 12+ years experience. A former Creative Director at VaynerMedia, Rishi has deep experience in exploring the intersection of fashion, retail, and digital media. He has worked on strategy and creative for brands such as Coach, Cartier, Diageo and Oscar de la Renta. Rishi Magia is currently the Global Creative Lead for Instagram Shopping.


Rishi Magia

Rishi Magia

Creative Strategist, Instagram

Instagram Shopping: The Digital Window Display

Hosted by Instagram

In this session, Rishi Magia, Instagram’s Global Creative Lead for Instagram Shopping, will explore how brands can leverage culture, community and creativity to build a Shopping experience on Instagram. From exclusive Drops, to Checkout, to sharing your story, Rishi will share how leading eComm and Retail brands are embracing this new way to reach customers.

Attend this session and learn:

  • How consumers are leveraging the Instagram ecosystem as a new way to shop
  • How to understand your community and what they want
  • How to get started on an Instagram Shopping strategy
  • tuesday May 5, 2020
  • 4:35 PM - 5:15 PM
  • Sheraton Times Square
  • Talk
  • Content and New Formats
  • Monetization and Commerce
  • Growing and engaging audiences
  • Acquiring customers and driving sales
  • Understanding which technologies to invest in
tuesday 4:35 PM - 5:15 PM

Campaigning For Good in a Multimedia and Multi-Movement Age

Hosted by Comic Relief US

Society and Culture

Alison Moore
Alison Moore CEO, Comic Relief US
Alison Moore

Alison Moore

CEO, Comic Relief US

Alison Moore is the Chief Executive Officer at Comic Relief Inc., also known as Comic Relief US.

Moore comes to Comic Relief USA with extensive experience as a top executive in the media and technology industries, where she has successfully expanded business operations and growth initiatives for a number of content-driven organizations and world-renowned brands.

Most recently, Moore served as Chief Business Officer, Beauty Collection at Condé Nast, overseeing the brand strategy, monetization, and operations for women-focused brands, such as Glamour and Allure. Prior to Condé Nast, Moore was Chief Revenue Officer at SoundCloud, the global digital music and audio platform, and previously held senior positions at NBC Universal and HBO, focusing on digital consumer experiences, brand development and consumer engagement strategies.

In addition to her previous corporate roles, Moore is active in the entrepreneurship space, working with socially conscious start-ups and incubators. She is also a Board member of TRACE, the leading global media, entertainment and brand platform for connected Afro-Urban millennials.


Alison Moore

Alison Moore

CEO, Comic Relief US

Campaigning For Good in a Multimedia and Multi-Movement Age

Hosted by Comic Relief US

Today, U.S. consumers are spending more time than ever engaging content across multiple platforms – social, mobile, web, gaming platforms, and home devices. In this digitally-immersive world, to drive monetization, nonprofits must begin to reach consumers across all platforms to drive both brand/cause engagement and transaction/donation, yet with each new platform, a host of new considerations arise.

In this session, Alison Moore, CEO of Comic Relief US, will be joined by leaders in the social good and digital spaces to discuss how Comic Relief US and other organizations are leaning into digital platforms like Alexa, Omaze, Tiltify, TikTok, D&D, Twitch Prime and YouTube to reach emerging audiences and leverage frictionless giving opportunities, as well as the important role that such platforms play in the success of campaigns such as Red Nose Day – which has raised $200 million to end child poverty and has helped over 25 million children in need since 2015.

Attend this session and learn:

  • How to engage with new platforms and how to integrate them into monetization/fundraising and brand strategies for social good campaigns
  • Digital techniques and strategies that have impacted Red Nose Day’s success year after year and how you can bring these approaches to your business
  • How to balance traditional giving avenues while also integrating new platforms and channels
  • How to seamlessly integrate new reach-based platforms and channels into current strategy
  • tuesday May 5, 2020
  • 4:35 PM - 5:15 PM
  • Sheraton Times Square
  • Panel
  • Storytelling and Creativity
  • Society and Culture
  • Audience and Data
  • Increasing brand awareness
  • Growing and engaging audiences
  • Understanding which technologies to invest in
tuesday 4:35 PM - 5:15 PM

The Lost Art of Anticipation

Hosted by Chemistry

Content and New Formats

Jean Tanis
Jean Tanis Global Marketing Lead, Netflix
Jean Tanis

Jean Tanis

Global Marketing Lead, Netflix

Jean Tanis is an award-winning creative leader with a diverse background in advertising, graphic design, film, TV and apparel. As the Global Marketing Lead at Netflix, he currently spends most of his time, “watching dope stuff or making dope stuff,” leading campaign development for some of their most binge-worthy content including Mindhunter, Raising Dion and El Camino, a Breaking Bad Movie.

Prior to Netflix, Jean landed a role as the right-hand man for Sean “Diddy” Combs’, overseeing all creative, brand and marketing efforts across Combs Enterprises and advising the entertainment mogul across brand partnership efforts, media strategies and new business ventures including late-night talk show, State of the Culture. Jean spent the first part of his career at various agencies crafting culture-impacting work for brands like Coca-Cola, Checkers & Rally’s and Fanta.

Chris Breen
Chris Breen Chief Creative Officer, Chemistry
Chris Breen

Chris Breen

Chief Creative Officer, Chemistry

As Chief Creative Officer, Chris Breen sets the tone for all creative thinking at independent, full-service agency Chemistry. His obsession for work that refuses to be ignored began at Crispin Porter + Bogusky, where he was a part of the team that won and launched the Truth anti-smoking campaign. Over the last two decades, he has helped define and redefine brands like Virgin, Sony, IKEA, Guinness, and more. Prior to joining Chemistry, Chris served as a Founding Partner and Creative Director of breensmith advertising. Recent awards to his credit include a Shorty Award for Best Small Agency in Social Media and being named an Ad Age Small Agency of the Year two of the last three years.


Jean Tanis

Jean Tanis

Global Marketing Lead, Netflix

Chris Breen

Chris Breen

Chief Creative Officer, Chemistry

The Lost Art of Anticipation

Hosted by Chemistry

Beyoncé shocked the world in 2013 with an unannounced album drop, a surprise move virtually unheard of at the time. The release created a moment of pure excitement, confusion and social media uproar. Yet, since then, the internet has been flooded with sudden drops and surprise releases, leaving entertainment lovers with something to be desired — anticipation. That’s why, when Netflix set out to release El Camino: A Breaking Bad Movie, they wanted to create something entirely different. The result was a 62-hour long live-stream experience featuring Breaking Bad character, Huell Babineaux that left 3.5 million of the show’s biggest fans on the edge of their seats.

In this session, join Netflix’s Global Marketing Lead, Jean Tanis and Chemistry Atlanta’s Chief Creative Officer, Chris Breen, as they break down the keys to ignite the slow burn of anticipation for a successful launch.

Attend this session and learn:

  • How to implement unique strategies associated with the “art of anticipation” can differentiate your brand and brand strategies in ways that cut through the clutter
  • How a switch in content strategy at a high level can impact audiences on a global scale
  • What it takes for teams to work together to leverage the slow burn of anticipation for a successful launch
  • tuesday May 5, 2020
  • 4:35 PM - 5:15 PM
  • Sheraton Times Square
  • Talk
  • Content and New Formats
  • Storytelling and Creativity
  • Audience and Data
  • Increasing brand awareness
  • Growing and engaging audiences
wednesday 9:15 AM - 9:55 AM

Building a Social Enterprise: Why Doing Good is Great for Business in the Real World and Online

Hosted by John's Crazy Socks

Storytelling and Creativity

John Cronin
John Cronin Co-Founder, John's Crazy Socks
John Cronin

John Cronin

Co-Founder, John's Crazy Socks

John’s Crazy Socks is a father-son social enterprise inspired by John Lee Cronin, a young man with Down syndrome, and his love of colorful and fun socks, or what he calls his “crazy socks.” Its mission is to spread happiness, and judging by the 200,000+ followers it has on social media and the videos that have been viewed more than 100 million times, it’s mission is taking hold. Every day, the crew shows what’s possible when you give a person with a differing ability a chance. Over half of JCS’s employees have a differing ability.

Mark Cronin
Mark Cronin Co-Founder, John's Crazy Socks
Mark Cronin

Mark Cronin

Co-Founder, John's Crazy Socks

John’s Crazy Socks is a father-son social enterprise inspired by John Lee Cronin, a young man with Down syndrome, and his love of colorful and fun socks, or what he calls his “crazy socks.” It’s mission is to spread happiness, and judging by the 200,000+ followers it has on social media and the videos that have been viewed more than 100 million times, it’s mission is taking hold. Every day, the crew shows what’s possible when you give a person with a differing ability a chance. Over half of JCS’s employees have a differing ability.


John Cronin

John Cronin

Co-Founder, John's Crazy Socks

Mark Cronin

Mark Cronin

Co-Founder, John's Crazy Socks

Building a Social Enterprise: Why Doing Good is Great for Business in the Real World and Online

Hosted by John's Crazy Socks

In this session, the father and son team of Mark and John Cronin, founders of John’s Crazy Socks, will discuss how they experienced unprecedented growth in a saturated market by leveraging viral events online, gaining national media coverage and creating a unified workplace. They’ll also describe how they market online and how they forge authentic relationships through the simple act of spreading positive messages through including hand written notes with their orders.

Attend this session and learn:

  • The good, the bad, and the gully of viral video and social media events: dos and don’ts
  • How to build a community that is more than customers alone
  • How to build a brand narrative that binds your company’s mission with a social mission that resonates
  • wednesday May 6, 2020
  • 9:15 AM - 9:55 AM
  • Sheraton Times Square
  • Talk
  • Storytelling and Creativity
  • Monetization and Commerce
  • Society and Culture
  • Increasing brand awareness
  • Growing and engaging audiences
wednesday 9:15 AM - 9:55 AM

Are Employees the New Influencers?

Hosted by General Electric

Storytelling and Creativity

Sam Olstein
Sam Olstein Global Innovation Lead, General Electric
Sam Olstein

Sam Olstein

Global Innovation Lead, General Electric

Sam leads global innovation on new digital channels for General Electric (GE)
bringing the brand onto new platforms and discovering new audiences. Sam has
steered the brand’s strategy across the emerging tech landscape including GE’s
presence on Snapchat, Periscope, Twitter, Medium, Wattpad, Yo, and OTT streaming
platforms. Sam has a terrific background in innovation, media and
entrepreneurship. Most recently he led OMD’s Ignition Factory East Coast creating
breakthrough new media & marketing campaigns for the PepsiCo beverage
portfolio, CBS Corp, and Google. Before relocated to NYC in 2009, Sam was an agent
with ICM and Paradigm Talent in Los Angeles. He has a track record of award-
winning creative media programs with an emphasis on first-to-market, new
engagement models, unique platform applications, channel reinvention, and
celebrity-technology pairings. Sam is very active in the startup scene as an advisor
and mentor to many young companies & entrepreneurs. Sam is also a member of
the inaugural Social Impact Council for young leaders to tackle social causes as part
of the Ad Council.


Sam Olstein

Sam Olstein

Global Innovation Lead, General Electric

Are Employees the New Influencers?

Hosted by General Electric

As the workforce continues to change, giving your employees the right resources to continue their career development can be one of the most powerful marketing tools. Per a GMA report, brand messages are shared 24x more when they’re distributed by the company’s employees rather than the brand itself. This is because these voices put a human face to your efforts and make your content that much more likable, trustworthy and compelling.

In this session, hear from Sam Olstein, Executive Director of Corporate Marketing at GE, as he shares the reasons why employee advocates are the new influencers and tips for designing contemporary media vehicles to engage them and what they care about.

Attend this session and learn:

  • How General Electric is building engaging media experiences to help its employees advance their career
  • How master classes are helping the company transform by delivering a clear leadership and operating philosophy
  • How employees are one of the best audiences to invest in with high ROI
  • wednesday May 6, 2020
  • 9:15 AM - 9:55 AM
  • Sheraton Times Square
  • Talk
  • Brand Leadership
  • Influencer Marketing and Creators
  • Storytelling and Creativity
  • Growing and engaging audiences
wednesday 9:30 AM - 10:15 AM

You Can Quantify Love: Measuring Brand Engagement and Emotional Connection [Session 1]

Hosted by Social Media Week

Audience and Data

Sharon Lee Thony
Sharon Lee Thony Founder & Principal, Sharon Lee Thony Consulting
Sharon Lee Thony

Sharon Lee Thony

Founder & Principal, Sharon Lee Thony Consulting

Sharon Lee Thony is a brand marketing executive and digital marketing instructor, with nearly two decades of experience creating award-winning marketing campaigns for travel, beauty and luxury lifestyle brands. Sharon is founder and principal at Sharon Lee Thony Consulting, a boutique marketing collective that partners with savvy businesses looking to scale their efforts in various integrated marketing channels for growth: social media, search marketing, website optimization, email marketing, digital performance and brand strategy.

Sharon started her career as an account executive at top advertising agencies like Saatchi & Saatchi and McCann-Erickson, working with client brands like P&G, Unilever, Mastercard, and Johnson & Johnson. She later went client-side to Unilever brand marketing to work on personal care products like Caress, Lever 2000, Q-tips, Axe, Dove, Snuggle, and Wisk. She led marketing teams in the non-profit sector at the Girl Scouts of the USA and Lumberyard, as well as luxury hotel brands like COMO Hotels & Resorts, Triumph Hotels and Le Soleil d’Or.

Sharon is a Distinguished Faculty member at General Assembly, having led the creation of their Digital Marketing course curriculum and has taught over 100+ classes and workshops in digital marketing. She is also a Founding Member of Chief, a network of elite female professionals, and Co-Chair of the National Alumni Council at the American Association of Advertising Agencies. Sharon has earned a BA from New York University and an MBA from The Wharton School. She lives in NYC with her husband, their two adorable sons and their dog.


Sharon Lee Thony

Sharon Lee Thony

Founder & Principal, Sharon Lee Thony Consulting

You Can Quantify Love: Measuring Brand Engagement and Emotional Connection [Session 1]

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

Have you ever wondered whether your brand was making a true impact on social media? Or tried to navigate how to measure success, but felt completely overwhelmed by what metrics to look at and how to do so?

In the noisy world of social media, brands are constantly fighting for attention, engagement and connection with consumers and customers in order to inspire brand loyalty. Further, marketers are often left to decipher the multitude of metrics available on social media dashboards. Join Sharon Thony, brand marketing executive and digital marketing instructor, as she help you find the balance in your strategies between metrics and emotional connection.

Attend this session and learn:

  • How to identify metrics for measuring online brand engagement
  • How to successfully apply frameworks for digital campaign strategy and planning
  • How to effectively grow your engagement and audience loyalty on social media
  • wednesday May 6, 2020
  • 9:30 AM - 10:15 AM
  • Sheraton Times Square
  • Academy
  • Content and New Formats
  • Storytelling and Creativity
  • Audience and Data
  • Growing and engaging audiences
  • Increasing customer loyalty and retention
  • Understanding which technologies to invest in
wednesday 9:30 AM - 10:15 AM

How to Monetize a Facebook Group [Session 1]

Hosted by Social Media Week

Monetization and Commerce

Rita Vanessa Siniscalchi
Rita Vanessa Siniscalchi Social Media Strategist,
Rita Vanessa Siniscalchi

Rita Vanessa Siniscalchi

Social Media Strategist,

Rita V. Siniscalchi (RitaVee) is a Digital Growth strategist for multicultural entrepreneurs, non-profits, and public figures. As a project management professional specializing in audience growth strategies, she has increased women-focused organizations’ revenue and engagement on channels such as Instagram, Twitter, and Facebook. Rita is passionate about helping multicultural organizations understand the art and science of online marketing in a profitable way.

Her work experience in digital marketing spreads over various industries including women-focused organizations, career coaching, wellness, entrepreneurship, fashion and the Latino Arts and entertainment community.


Rita Vanessa Siniscalchi

Rita Vanessa Siniscalchi

Social Media Strategist,

How to Monetize a Facebook Group [Session 1]

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

Did you know there are 1.4 billion people using groups each month? There is a group for everyone and every interest. But how do you monetize a group for your services or and products?

Think of a Facebook Group as a business owner’s opportunity to connect with customers and build influential relationships. If you build a community of raving fans—not just followers—in your Facebook community, you’ll get results that you can take to the bank. Facebook Groups provide business owners the opportunity to hear from customers up directly and develop personal relationships. Most importantly, you can do market research with your true customers before you spend a dime on creating new features, products or services. Better yet, they’ll even tell you how much they will or will not pay.

Attend this session and learn:

  • How to choose the proper group type and set privacy settings
  • How to engage your community and members
  • How to measure your groups success (reading group insights)
  • How to grow your email list via your group (group entry questions)
  • wednesday May 6, 2020
  • 9:30 AM - 10:15 AM
  • Sheraton Times Square
  • Academy
  • Monetization and Commerce
  • Audience and Data
  • Growing and engaging audiences
  • Understanding which technologies to invest in
wednesday 9:30 AM - 10:15 AM

Creating #FOMO: How to Maximize your Live Experience [Session 1]

Hosted by Social Media Week

Audience and Data

Ross DeFilippis
Ross DeFilippis VP, Social Media, Superfly
Ross DeFilippis

Ross DeFilippis

VP, Social Media, Superfly

Ross oversees social media and influencer marketing for Superfly across its festival properties and agency practice. Throughout the course of his career, he’s worked on a wide array of brands including Outside Lands, Bonnaroo, Citibank, Subway, Dell, VMware, Philips Norelco, GNC and others. In his spare time he spends too many hours looking at IG memes, hopes TikTok doesn’t become a thing he has to look at daily for clients, travels the globe and explores Brooklyn’s food scene.

Lauren Guss
Lauren Guss VP, Client Services, Superfly
Lauren Guss

Lauren Guss

VP, Client Services, Superfly

Lauren oversees Client Services for Superfly, with a focus on live experience strategy, execution and amplification. Over the past 12+ years she’s worked with brands like Chase, Dropbox, Yahoo, Citibank, Bose, Reebok and Samsung to help launch and refine their social media presence. Outside of the office walls, she’s seeing live music, running marathons or traveling to new places. Fun fact – she hasn’t missed a Bonnaroo in 16 years.


Ross DeFilippis

Ross DeFilippis

VP, Social Media, Superfly

Lauren Guss

Lauren Guss

VP, Client Services, Superfly

Creating #FOMO: How to Maximize your Live Experience [Session 1]

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

Live experiences are shaping how the world plays and connects with each other — but for brands to achieve ROI, these experiences must extend beyond the physical event. At a glance, the process involves creative prep-work including strategically building a team to execute real-time content for your event.

In this session, Ross DeFilippis and Lauren Guss of the experience company, Superfly (creators of Bonnaroo, Outside Lands and Clusterfest), share insights they’ve learned from creating some of the world’s most impactful live experiences and how brands can execute engaging social content to effectively maximize their live experience investment.

Attend this session and learn:

  • How to designing a share-worthy experience that provides value to your audience
  • How to incentivize your audience to create UGC
  • How to justify your experiential investment through social KPIs
  • wednesday May 6, 2020
  • 9:30 AM - 10:15 AM
  • Sheraton Times Square
  • Academy
  • Content and New Formats
  • Storytelling and Creativity
  • Audience and Data
  • Growing and engaging audiences
  • Increasing customer loyalty and retention
wednesday 10:05 AM - 10:30 AM

Beneath the Hidden Psychology of Social Networks

Hosted by Social Media Week

Audience and Data

Joe Federer
Joe Federer Author, The Hidden Psychology of Social Networks
Joe Federer

Joe Federer

Author, The Hidden Psychology of Social Networks

Joe Federer is a strategist and author who employs psychological frameworks to navigate brand engagement. Having led social creative and strategy teams at major agencies like Energy BBDO and Ketchum, Federer went on to establish Reddit’s Brand Strategy team in 2016. His first book, The Hidden Psychology of Social Networks, will be published in 2020 by McGraw-Hill.


Joe Federer

Joe Federer

Author, The Hidden Psychology of Social Networks

Beneath the Hidden Psychology of Social Networks

Hosted by Social Media Week

Social media has captured our collective attention unlike any technology before it, but rarely do we ask ourselves, “Why?” According to Joe Federer’s upcoming book, The Hidden Psychology of Social Networks, the answer lies in evolutionary biology and Freudian psychology.

In this session, Joe Federer, Author and Former Head of Brand Strategy at Reddit will draw on over a decade of building social media teams to illustrate the importance of understanding user mindset in different digital environments with campaigns that have defined best practices for platforms like Facebook, Instagram, Twitter, Pinterest, and Reddit.

Attendees will learn:

  • How to get inside the mind of an audience member to drive better and deeper engagement
  • How to meaningfully differentiate brands’ social presences to optimize participation in different social networks
  • How to apply real world applications of successful frameworks using examples from brands at the forefront of social media marketing
  • wednesday May 6, 2020
  • 10:05 AM - 10:30 AM
  • Sheraton Times Square
  • Talk
  • Storytelling and Creativity
  • Society and Culture
  • Audience and Data
  • Growing and engaging audiences
  • Increasing customer loyalty and retention
  • Tracking the competitive landscape
wednesday 10:05 AM - 10:30 AM

Woke-washing and Gen Z: Authenticity Now!

Hosted by DoSomething Strategic

Brand Leadership

Mary Noel
Mary Noel Director, DoSomething Strategic
Mary Noel

Mary Noel

Director, DoSomething Strategic

Mary leads partnerships for DoSomething Strategic, the social impact consultancy arm of DoSomething.org—the largest not-for-profit for young people and social change with over 5MM members worldwide. Starting from a core belief that there is massive potential at the intersection of positive social good and smart business growth, Mary helps clients identify opportunities to reach and engage young people in ways that are authentic and impactful. Prior to joining DoSomething Strategic, Mary led strategy and growth efforts for mission-driven tech startups Andela and Zocdoc.

Mary graduated Magna Cum Laude from Fordham University, where she studied International Political Economy and Peace & Justice Studies. She lives in Connecticut with her husband and two-year-old twins.


Mary Noel

Mary Noel

Director, DoSomething Strategic

Woke-washing and Gen Z: Authenticity Now!

Hosted by DoSomething Strategic

Cause marketing is a trend here to stay. Brands know young consumers expect them to take a stand on key issues. It’s this motivation that fuels brands like Nike, Gillette, and Burger King coming forward with big ads, while CEOs behind Levi’s and Dick’s Sporting Goods make waves with bold statements of their own. Purpose is king, but is it working with young people? TL;DR: It’s not. Despite this, Yet more companies are throwing their hat in the ring—the corporate takeover of Pride is a shining example. Yet if authenticity isn’t there (cough, Victoria’s Secret), brands will get called out. So how to get it right?

In this session, join DoSomething Strategic Director Mary Noel as she explores this topic tapping into insights from a company survey of 2,000 Gen Zers from across the country, only 12 percent of which had top of mind associations with brands standing for a cause.

Attend this session and learn:

  • Who Gen Z is and why brand purpose matters for this generation now more than ever
  • How to break through the noise and ensure cause marketing is resonating with young consumers
  • How a social impact platform (done right!) can fuel true community that is the key to brand loyalty
  • wednesday May 6, 2020
  • 10:05 AM - 10:30 AM
  • Sheraton Times Square
  • Talk
  • Brand Leadership
  • Society and Culture
  • Audience and Data
  • Increasing brand awareness
  • Growing and engaging audiences
  • Increasing customer loyalty and retention
wednesday 10:30 AM - 11:15 AM

You Can Quantify Love: Measuring Brand Engagement and Emotional Connection [Session 2]

Hosted by Social Media Week

Audience and Data

Sharon Lee Thony
Sharon Lee Thony Founder & Principal, Sharon Lee Thony Consulting
Sharon Lee Thony

Sharon Lee Thony

Founder & Principal, Sharon Lee Thony Consulting

Sharon Lee Thony is a brand marketing executive and digital marketing instructor, with nearly two decades of experience creating award-winning marketing campaigns for travel, beauty and luxury lifestyle brands. Sharon is founder and principal at Sharon Lee Thony Consulting, a boutique marketing collective that partners with savvy businesses looking to scale their efforts in various integrated marketing channels for growth: social media, search marketing, website optimization, email marketing, digital performance and brand strategy.

Sharon started her career as an account executive at top advertising agencies like Saatchi & Saatchi and McCann-Erickson, working with client brands like P&G, Unilever, Mastercard, and Johnson & Johnson. She later went client-side to Unilever brand marketing to work on personal care products like Caress, Lever 2000, Q-tips, Axe, Dove, Snuggle, and Wisk. She led marketing teams in the non-profit sector at the Girl Scouts of the USA and Lumberyard, as well as luxury hotel brands like COMO Hotels & Resorts, Triumph Hotels and Le Soleil d’Or.

Sharon is a Distinguished Faculty member at General Assembly, having led the creation of their Digital Marketing course curriculum and has taught over 100+ classes and workshops in digital marketing. She is also a Founding Member of Chief, a network of elite female professionals, and Co-Chair of the National Alumni Council at the American Association of Advertising Agencies. Sharon has earned a BA from New York University and an MBA from The Wharton School. She lives in NYC with her husband, their two adorable sons and their dog.


Sharon Lee Thony

Sharon Lee Thony

Founder & Principal, Sharon Lee Thony Consulting

You Can Quantify Love: Measuring Brand Engagement and Emotional Connection [Session 2]

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

Have you ever wondered whether your brand was making a true impact on social media? Or tried to navigate how to measure success, but felt completely overwhelmed by what metrics to look at and how to do so?

In the noisy world of social media, brands are constantly fighting for attention, engagement and connection with consumers and customers in order to inspire brand loyalty. Further, marketers are often left to decipher the multitude of metrics available on social media dashboards. Join Sharon Thony, brand marketing executive and digital marketing instructor, as she help you find the balance in your strategies between metrics and emotional connection.

Attend this session and learn:

  • How to identify metrics for measuring online brand engagement
  • How to successfully apply frameworks for digital campaign strategy and planning
  • How to effectively grow your engagement and audience loyalty on social media
  • wednesday May 6, 2020
  • 10:30 AM - 11:15 AM
  • Sheraton Times Square
  • Academy
  • Content and New Formats
  • Storytelling and Creativity
  • Audience and Data
  • Growing and engaging audiences
  • Increasing customer loyalty and retention
wednesday 10:30 AM - 11:15 AM

Creating #FOMO: How to Maximize your Live Experience [Session 2]

Hosted by Social Media Week

Audience and Data

Ross DeFilippis
Ross DeFilippis VP, Social Media, Superfly
Ross DeFilippis

Ross DeFilippis

VP, Social Media, Superfly

Ross oversees social media and influencer marketing for Superfly across its festival properties and agency practice. Throughout the course of his career, he’s worked on a wide array of brands including Outside Lands, Bonnaroo, Citibank, Subway, Dell, VMware, Philips Norelco, GNC and others. In his spare time he spends too many hours looking at IG memes, hopes TikTok doesn’t become a thing he has to look at daily for clients, travels the globe and explores Brooklyn’s food scene.

Lauren Guss
Lauren Guss VP, Client Services, Superfly
Lauren Guss

Lauren Guss

VP, Client Services, Superfly

Lauren oversees Client Services for Superfly, with a focus on live experience strategy, execution and amplification. Over the past 12+ years she’s worked with brands like Chase, Dropbox, Yahoo, Citibank, Bose, Reebok and Samsung to help launch and refine their social media presence. Outside of the office walls, she’s seeing live music, running marathons or traveling to new places. Fun fact – she hasn’t missed a Bonnaroo in 16 years.


Ross DeFilippis

Ross DeFilippis

VP, Social Media, Superfly

Lauren Guss

Lauren Guss

VP, Client Services, Superfly

Creating #FOMO: How to Maximize your Live Experience [Session 2]

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

Live experiences are shaping how the world plays and connects with each other — but for brands to achieve ROI, these experiences must extend beyond the physical event. At a glance, the process involves creative prep-work including strategically building a team to execute real-time content for your event.

In this session, Ross DeFilippis and Lauren Guss of the experience company, Superfly (creators of Bonnaroo, Outside Lands and Clusterfest), share insights they’ve learned from creating some of the world’s most impactful live experiences and how brands can execute engaging social content to effectively maximize their live experience investment.

Attend this session and learn:

  • How to designing a share-worthy experience that provides value to your audience
  • How to incentivize your audience to create UGC
  • How to justify your experiential investment through social KPIs
  • wednesday May 6, 2020
  • 10:30 AM - 11:15 AM
  • Sheraton Times Square
  • Academy
  • Content and New Formats
  • Storytelling and Creativity
  • Audience and Data
  • Growing and engaging audiences
  • Increasing customer loyalty and retention
wednesday 10:40 AM - 11:05 AM

Sponsored

Shifting the Focus from Attention to Connection

Hosted by Open Influence

Audience and Data

Eric Dahan
Eric Dahan Co-Founder & CEO, Open Influence
Eric Dahan

Eric Dahan

Co-Founder & CEO, Open Influence

Eric Dahan is co-founder and Chief Executive Officer of Open Influence, where he oversees the strategic direction, execution, global expansion, and overall operation of the company. With an international scope and background in business and economics, Dahan brings a rich and pragmatic understanding of market dynamics and social sciences to his role. Dahan is a thought-leader in the influencer industry, and is recognized as a Forbes’ 30 Under 30 (2017) and Inc.’s 30 Under 30 (2016), CEO. Prior to co-founding Open Influence, Dahan founded Splurge, a mobile app that combines social curation and e-commerce by aggregating online flash-sales from a variety of retailers. He also served as chief executive officer and managing partner for the company. Before Splurge, Dahan got his start in digital at HauteLook, a member-only online marketplace offering flash-sales and limited-time sales events that was acquired by Nordstrom in 2011. Dahan earned his bachelor’s degree in international business from Pepperdine University.

Mananya Komorowski
Mananya Komorowski Senior Vice President, Influencer Relations, Weber Shandwick
Mananya Komorowski

Mananya Komorowski

Senior Vice President, Influencer Relations, Weber Shandwick

Mananya has 15 years of experience in developing award-winning social and influencer programs. Her expertise includes influencer relationship management of B2C and B2B clients; ranging from CPG, technology, fitness and financial services. She has worked with some of the world’s most notable food, millennial and lifestyle influencers and is highly seasoned in strategic influencer mapping/identification, content ideation, negotiations and paid optimizations. Because of her niche expertise and long-term focus on influencer relations, she has built strong and trusted relationships with the influencer community; closing deals with macro to micro influencers, multi-channel networks, and talent representatives – all while maintaining high integrity with FTC compliance.


Eric Dahan

Eric Dahan

Co-Founder & CEO, Open Influence

Mananya Komorowski

Mananya Komorowski

Senior Vice President, Influencer Relations, Weber Shandwick

Shifting the Focus from Attention to Connection

Hosted by Open Influence

Over the past decade, marketers have focused heavily on programmatic strategies with the goal of getting their message in front of as many eyes as possible. We have more data than ever to tell us about our audience (their age, gender, location, income, and even their habits) and we have more channels than ever to reach them. But are advertisers so focused on maximizing reach and other metrics that they’re forgetting about the human behind the impression?

In this session, hear from Open Influence CEO Eric Dahan and Mananya Komorowski, Senior Vice President of Influence for Weber Shandwick, as they explore how successful businesses are marrying storytelling with data to build deeper customer connections.

Attend this session and learn:

  • How to leverage consumer insights to build connections with audiences on an emotional level
  • How to integrate social listening into your everyday business regimen
  • How to deliver personalized experiences at scale through data-driven creativity
  • wednesday May 6, 2020
  • 10:40 AM - 11:05 AM
  • Sheraton Times Square
  • Panel
  • Sponsored
  • Storytelling and Creativity
  • Audience and Data
  • Growing and engaging audiences
  • Increasing customer loyalty and retention
wednesday 11:05 AM - 11:35 AM

Networking Break

Hosted by Social Media Week

Time for a break! Come join us each day for some coffee and tea and get refreshed for the rest of the day ahead. Take this short time out from sessions to network with fellow attendees and/or demo the latest products from our exhibitors.

wednesday 11:30 AM - 12:15 PM

You Can Quantify Love: Measuring Brand Engagement and Emotional Connection [Session 3]

Hosted by Social Media Week

Audience and Data

Sharon Lee Thony
Sharon Lee Thony Founder & Principal, Sharon Lee Thony Consulting
Sharon Lee Thony

Sharon Lee Thony

Founder & Principal, Sharon Lee Thony Consulting

Sharon Lee Thony is a brand marketing executive and digital marketing instructor, with nearly two decades of experience creating award-winning marketing campaigns for travel, beauty and luxury lifestyle brands. Sharon is founder and principal at Sharon Lee Thony Consulting, a boutique marketing collective that partners with savvy businesses looking to scale their efforts in various integrated marketing channels for growth: social media, search marketing, website optimization, email marketing, digital performance and brand strategy.

Sharon started her career as an account executive at top advertising agencies like Saatchi & Saatchi and McCann-Erickson, working with client brands like P&G, Unilever, Mastercard, and Johnson & Johnson. She later went client-side to Unilever brand marketing to work on personal care products like Caress, Lever 2000, Q-tips, Axe, Dove, Snuggle, and Wisk. She led marketing teams in the non-profit sector at the Girl Scouts of the USA and Lumberyard, as well as luxury hotel brands like COMO Hotels & Resorts, Triumph Hotels and Le Soleil d’Or.

Sharon is a Distinguished Faculty member at General Assembly, having led the creation of their Digital Marketing course curriculum and has taught over 100+ classes and workshops in digital marketing. She is also a Founding Member of Chief, a network of elite female professionals, and Co-Chair of the National Alumni Council at the American Association of Advertising Agencies. Sharon has earned a BA from New York University and an MBA from The Wharton School. She lives in NYC with her husband, their two adorable sons and their dog.


Sharon Lee Thony

Sharon Lee Thony

Founder & Principal, Sharon Lee Thony Consulting

You Can Quantify Love: Measuring Brand Engagement and Emotional Connection [Session 3]

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

Have you ever wondered whether your brand was making a true impact on social media? Or tried to navigate how to measure success, but felt completely overwhelmed by what metrics to look at and how to do so?

In the noisy world of social media, brands are constantly fighting for attention, engagement and connection with consumers and customers in order to inspire brand loyalty. Further, marketers are often left to decipher the multitude of metrics available on social media dashboards. Join Sharon Thony, brand marketing executive and digital marketing instructor, as she help you find the balance in your strategies between metrics and emotional connection.

Attend this session and learn:

  • How to identify metrics for measuring online brand engagement
  • How to successfully apply frameworks for digital campaign strategy and planning
  • How to effectively grow your engagement and audience loyalty on social media
  • wednesday May 6, 2020
  • 11:30 AM - 12:15 PM
  • Sheraton Times Square
  • Academy
  • Content and New Formats
  • Storytelling and Creativity
  • Audience and Data
  • Growing and engaging audiences
  • Increasing customer loyalty and retention
wednesday 11:35 AM - 12:15 PM

Sponsored

Why Authenticity is Key to Human-First Influencer Marketing

Hosted by Takumi

Influencer Marketing and Creators

Adam Williams
Adam Williams Chief Executive Officer, Takumi
Adam Williams

Adam Williams

Chief Executive Officer, Takumi

Adam (Sven) has over 18 years of media experience and seven of those were with Spotify where he was Managing Director of Spotify UK, Benelux and Ireland where he spent seven years helping to drive growth. Adam then decided to leave to launch his own business called Words Won’t Do, a personalised video platform. That business is still going strong, but he decided to leap into the rapidly growing Influencer marketing space and that is where he joined Takumi as Chief Revenue Officer at the start of 2018. Just over a year at Takumi, Adam was named Chief Executive Officer (CEO) where he has been integral to Takumi’s expansion into the US, with the launch of its new office and team in New York.

As CEO, Adam will spearhead this growth, focusing on the expansion of Takumi into other markets. He will continue to drive exceptional customer service and retain long term partnership deals by working with the team to build additional services and functions to the platform.


Adam Williams

Adam Williams

Chief Executive Officer, Takumi

Why Authenticity is Key to Human-First Influencer Marketing

Hosted by Takumi

2019 saw significant changes in the platform space from Instagram “hiding likes” to the explosion of TikTok allowing Gen-Zers to document their moments in punchy but concise 30-second loops. Instagram’s “hiding likes” is an example of platform-driven “social self-care,” one that stems from increasing community pressure to have healthier online spaces to engage with.

The same applies to influencer marketing. We see a move from the accepted aesthetic of online self-presentation: airbrushed, perfectly posed and fairytale-like to being authentic – capturing in the moment expressions and personalities. How and what should brands do to capitalize on this next phase?

In this session, join Adam Williams, CEO of Takumi, in a fireside chat alongside an influencer as they discuss what it takes to create influencer marketing content that is authentic, compelling, and creative.

Attend this session and learn:

  • How to drive engagement without losing the element of ‘real-ness’
  • Why prioritizing authenticity is beneficial to forging long-term audience relationships
  • What insights brands need to know as they identify possible influencer partners
  • wednesday May 6, 2020
  • 11:35 AM - 12:15 PM
  • Sheraton Times Square
  • Interview
  • Sponsored
  • Content and New Formats
  • Influencer Marketing and Creators
  • Storytelling and Creativity
  • Work with influencers and influencer campaigns
  • Growing and engaging audiences
wednesday 11:35 AM - 12:15 PM

Sponsored

Little Resources, Big Results: How to Make an Impact with Video

Hosted by Vimeo

Content and New Formats

Harris Beber
Harris Beber Chief Marketing Officer, Vimeo
Harris Beber

Harris Beber

Chief Marketing Officer, Vimeo

Harris Beber is Chief Marketing Officer of Vimeo where he’s responsible for scaling the community of video creators, filmmakers and brands using the platform to share their stories with the world. An accomplished entrepreneur and marketer, Harris leads Vimeo’s Marketing, Brand and Creative teams. Prior to Vimeo, Harris has strategically innovated, uncovering growth and profit for prominent brands including Amazon, Shutterfly and 1-800-Flowers.com.

Suze Kaufman
Suze Kaufman Content Marketing Manager, Vimeo
Suze Kaufman

Suze Kaufman

Content Marketing Manager, Vimeo

Suze Kaufman is a Content Marketing Manager at Vimeo, where she is responsible for running the video platform’s cross-channel social media efforts. With a background in social and editorial strategy, Suze loves finding visual ways to tell stories and connect with people, and she’s always looking for the next big thing on the internet.


Harris Beber

Harris Beber

Chief Marketing Officer, Vimeo

Suze Kaufman

Suze Kaufman

Content Marketing Manager, Vimeo

Little Resources, Big Results: How to Make an Impact with Video

Hosted by Vimeo

Social media platforms have fundamentally changed the way we share stories as brands. It has fueled deeper, more authentic connections with our customers and enabled us to reach global audiences. These platforms have also driven an insatiable demand for great content from businesses of all sizes. For marketers, the changing digital landscape means shorter shelf life of assets, an increased need for better, more frequent creative, and an ever-evolving challenge of capturing your audiences’ attention in a noisy space.

In this session, join Vimeo’s CMO Harris Beber and in-house social media expert Suze Kaufman for their top tips on leveraging video to maximize results—all with limited resources. From strategy to execution, you’ll learn what works, what doesn’t, and how to achieve meaningful impact.

Attend this session and learn:

  • How to adapt your content to today’s short attention spans to maximize their effectiveness
  • How to craft your strategy for telling your story through video
  • How to measure the impact of your video content
  • wednesday May 6, 2020
  • 11:35 AM - 12:15 PM
  • Sheraton Times Square
  • Talk
  • Sponsored
  • Content and New Formats
  • Storytelling and Creativity
  • Audience and Data
  • Growing and engaging audiences
  • Increasing customer loyalty and retention
wednesday 11:45 AM - 12:30 PM

How to Monetize a Facebook Group [Session 2]

Hosted by Social Media Week

Monetization and Commerce

Rita Vanessa Siniscalchi
Rita Vanessa Siniscalchi Social Media Strategist,
Rita Vanessa Siniscalchi

Rita Vanessa Siniscalchi

Social Media Strategist,

Rita V. Siniscalchi (RitaVee) is a Digital Growth strategist for multicultural entrepreneurs, non-profits, and public figures. As a project management professional specializing in audience growth strategies, she has increased women-focused organizations’ revenue and engagement on channels such as Instagram, Twitter, and Facebook. Rita is passionate about helping multicultural organizations understand the art and science of online marketing in a profitable way.

Her work experience in digital marketing spreads over various industries including women-focused organizations, career coaching, wellness, entrepreneurship, fashion and the Latino Arts and entertainment community.


Rita Vanessa Siniscalchi

Rita Vanessa Siniscalchi

Social Media Strategist,

How to Monetize a Facebook Group [Session 2]

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

Did you know there are 1.4 billion people using groups each month? There is a group for everyone and every interest. But how do you monetize a group for your services or and products?

Think of a Facebook Group as a business owner’s opportunity to connect with customers and build influential relationships. If you build a community of raving fans—not just followers—in your Facebook community, you’ll get results that you can take to the bank. Facebook Groups provide business owners the opportunity to hear from customers up directly and develop personal relationships. Most importantly, you can do market research with your true customers before you spend a dime on creating new features, products or services. Better yet, they’ll even tell you how much they will or will not pay.

Attend this session and learn:

  • How to choose the proper group type and set privacy settings
  • How to engage your community and members
  • How to measure your groups success (reading group insights)
  • How to grow your email list via your group (group entry questions)
  • wednesday May 6, 2020
  • 11:45 AM - 12:30 PM
  • Sheraton Times Square
  • Academy
  • Monetization and Commerce
  • Audience and Data
  • Growing and engaging audiences
  • Understanding which technologies to invest in
wednesday 11:45 AM - 12:30 PM

Creating #FOMO: How to Maximize your Live Experience [Session 3]

Hosted by Social Media Week

Audience and Data

Ross DeFilippis
Ross DeFilippis VP, Social Media, Superfly
Ross DeFilippis

Ross DeFilippis

VP, Social Media, Superfly

Ross oversees social media and influencer marketing for Superfly across its festival properties and agency practice. Throughout the course of his career, he’s worked on a wide array of brands including Outside Lands, Bonnaroo, Citibank, Subway, Dell, VMware, Philips Norelco, GNC and others. In his spare time he spends too many hours looking at IG memes, hopes TikTok doesn’t become a thing he has to look at daily for clients, travels the globe and explores Brooklyn’s food scene.

Lauren Guss
Lauren Guss VP, Client Services, Superfly
Lauren Guss

Lauren Guss

VP, Client Services, Superfly

Lauren oversees Client Services for Superfly, with a focus on live experience strategy, execution and amplification. Over the past 12+ years she’s worked with brands like Chase, Dropbox, Yahoo, Citibank, Bose, Reebok and Samsung to help launch and refine their social media presence. Outside of the office walls, she’s seeing live music, running marathons or traveling to new places. Fun fact – she hasn’t missed a Bonnaroo in 16 years.


Ross DeFilippis

Ross DeFilippis

VP, Social Media, Superfly

Lauren Guss

Lauren Guss

VP, Client Services, Superfly

Creating #FOMO: How to Maximize your Live Experience [Session 3]

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

Live experiences are shaping how the world plays and connects with each other — but for brands to achieve ROI, these experiences must extend beyond the physical event. At a glance, the process involves creative prep-work including strategically building a team to execute real-time content for your event.

In this session, Ross DeFilippis and Lauren Guss of the experience company, Superfly (creators of Bonnaroo, Outside Lands and Clusterfest), share insights they’ve learned from creating some of the world’s most impactful live experiences and how brands can execute engaging social content to effectively maximize their live experience investment.

Attend this session and learn:

  • How to designing a share-worthy experience that provides value to your audience
  • How to incentivize your audience to create UGC
  • How to justify your experiential investment through social KPIs
  • wednesday May 6, 2020
  • 11:45 AM - 12:30 PM
  • Sheraton Times Square
  • Academy
  • Content and New Formats
  • Storytelling and Creativity
  • Audience and Data
  • Growing and engaging audiences
  • Increasing customer loyalty and retention
wednesday 1:05 PM - 2:20 PM

Lunch Break

Hosted by Social Media Week

There will be a 75-minute lunch break for attendees to be able to recharge between sessions. There will be no main stage or Academy sessions during this time period.

wednesday 2:20 PM - 3:05 PM

How to Create an Effective Personalized Video Pitch for Your Business [Session 1]

Hosted by Social Media Week

Content and New Formats

Jess Catorc
Jess Catorc Head of Partnerships, Teachable
Jess Catorc

Jess Catorc

Head of Partnerships, Teachable

Jess Catorc is an award-winning brand strategist that has helped thousands of entrepreneurs and startups expand their reach and revenue online. She’s been featured in Forbes, Entrepreneur, Inc., The Huffington Post, the ABC television network, and in 2019 was awarded both a Telly and Stevie award for her work.

As a creative video producer, Catorc has developed a unique method using video in outreach and to increase brand awareness. Former Executive Producer of The Oprah Winfrey Show, Co-President of Harpo Studios and OWN, Sheri Salata, has also praised Jess as “a genius talent and bonafide star”.

As a seasoned public speaker and interviewer, Catorc has spoken at events around the world including Google Campus (UK), Karlie Kloss’s coding bootcamp, Airbus (Toulouse, France), and Sound Education FM hosted at Harvard University. She’s also the host of Teachable’s annual virtual summits (with 60,000+ registrants) and over the years has interviewed the likes of Seth Godin, Marie Forleo (award-winning entrepreneur, listed in Oprah’s SuperSoul100), Kim Coles (In Living Single, In Living Color), Lisa Nichols (New York Times best-selling author), Jordan Harbinger, and Neil Patel to name a few.

Jess was selected as a leading expert to judge the 18th Generation of Start-up Chile (an initiative of the Chilean government that offers $30k equity-free funding to 100 international startups), and the International Business Awards for the Marketing/Video category.

Jess is currently serving as the Head of Partnerships at Teachable in New York City.


Jess Catorc

Jess Catorc

Head of Partnerships, Teachable

How to Create an Effective Personalized Video Pitch for Your Business [Session 1]

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

Done are the days of extensive mass outreach. By focusing on connecting to the human behind the screen, you set yourself up for long lasting, authentic partnerships.

No matter how cleverly crafted your email is, you’re always going to be competing for space in someone’s inbox. So the question becomes, how do you cut through the clutter and get noticed? How do you establish an instant (but genuine) connection with the person on the other side? The answer: video pitches.

For Jess Catorc, Head of Partnerships at Teachable, video pitches have been the engine behind how she’s connected with top influencers and brands (without a large social following or having mutual connections). From the former executive producer of The Oprah Winfrey Show/co-president of Harpo Studios and OWN, Sheri Salata; to Karlie Kloss, and Lisa Nichols.

In this session, join her and learn the unique video pitch strategy and framework she’s used to establish not just one-off partnerships but long term relationships.

Attend this session and learn:

  • The five step video pitch formula to connect with influencers and brands in a memorable way
  • The most important thing to say at the beginning of any video pitch
  • The ins and outs of creating your first video pitch
  • wednesday May 6, 2020
  • 2:20 PM - 3:05 PM
  • Sheraton Times Square
  • Academy
  • Content and New Formats
  • Storytelling and Creativity
  • Growing and engaging audiences
wednesday 2:20 PM - 3:05 PM

Brand Building in a DTC World [Session 1]

Hosted by Social Media Week

Audience and Data

Anita Schillhorn van Veen
Anita Schillhorn van Veen Planning Director, TBWA\Chiat\Day
Anita Schillhorn van Veen

Anita Schillhorn van Veen

Planning Director, TBWA\Chiat\Day

Anita is an experienced strategist with a focus on integrated brand and digital strategy.

She has over a decade of experience working closely with agency and company teams to find marketing solutions to business problems, build a compelling brand story, and bring it to life in the best channels. She has worked with top agencies on Fortune 500 clients, and has consulted with small businesses and nonprofits, as well as taught digital marketing at General Assembly.


Anita Schillhorn van Veen

Anita Schillhorn van Veen

Planning Director, TBWA\Chiat\Day

Brand Building in a DTC World [Session 1]

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

As Direct-to-Consumer brands become a larger part of our consumer world, the role of brand-building comes into question.

In this session, join Anita Schillhorn van Veen of Frame Strategy as she explores three critical ways to build a brand without sacrificing the power of performance. One of the primary benefits of being in the DTC space is you’re able to have greater control over your identity including your reputation, marketing, and sales tactics. To share this externally and begin to learn from your customers, you must start by finding your unique edge.

Attend this session and learn:

  • How to define your brand’s purpose so that everything you do feels cohesive
  • How to establish your look so that you can make a quick impact and differentiate
  • How to create on-brand opportunities leveraging your why and look as filters
  • wednesday May 6, 2020
  • 2:20 PM - 3:05 PM
  • Sheraton Times Square
  • Academy
  • Storytelling and Creativity
  • Audience and Data
  • Increasing brand awareness
  • Growing and engaging audiences
wednesday 2:20 PM - 3:05 PM

Starting from Scratch: The Recipe for Cooking Up an Organic Instagram Strategy for Your Business [Session 1]

Hosted by Social Media Week

Content and New Formats

Leslie Green
Leslie Green Social Media Campaign Manager, Hubspot
Leslie Green

Leslie Green

Social Media Campaign Manager, Hubspot

Leslie is an award-winning social media strategist and content creator with over five years of experience managing social channels for high-profile brands. She is currently HubSpot’s Social Media Campaign Manager — leading the the social strategy and execution of all product, acquisition, and brand campaigns. Previously, she worked at SELF Magazine, Sports Illustrated, and Team USA. Leslie is passionate about showing others how social media can be a catalyst for meaningful human connection, a force for good, as well as discussing its implication across industries.

Leslie is based in Boston and holds a BA in Communication and minors in Sports Management and New Media from Trinity University in San Antonio, Texas.


Leslie Green

Leslie Green

Social Media Campaign Manager, Hubspot

Starting from Scratch: The Recipe for Cooking Up an Organic Instagram Strategy for Your Business [Session 1]

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

They say cooking is an art. So is building an organic Instagram strategy. However, just like cooking, there are many ways to make the same dish — think spices, styles, ingredients, and methods. But, the art of cooking up a successful Instagram strategy relies on marrying the tastes of your target persona with the needs and expectations of the restaurant where it’s being served — aka your own businesses goals. The best Instagram strategists know they can’t just replicate someone else’s dish exactly, but they can learn from their methods, strategies, and best practices to create the most satisfying and successful dish for all stakeholders.

Have you decided Instagram is a valuable channel for your business, but have no idea where to start? Are you posting content sporadically without any direction or vision? In this session, hear from Leslie Green, Social Media Campaign manager at HubSpot, as she breaks down the essentials to building a strategy that includes auditing your page, defining your target persona(s), setting social media goals, creating content pillars, and executing to grow.and uses successes.

Attend this session and learn:

  • How to audit and optimize your Instagram to reach your target persona
  • How to set Instagram goals and decide what key performance metrics to track
  • How to create content pillars that are the backbone your for Instagram content
  • wednesday May 6, 2020
  • 2:20 PM - 3:05 PM
  • Sheraton Times Square
  • Academy
  • Content and New Formats
  • Audience and Data
  • Growing and engaging audiences
  • Tracking the competitive landscape
wednesday 2:20 PM - 3:05 PM

From Discovery to Checkout: Don’t Let Them Leave You On Read [Session 1]

Hosted by Social Media Week

Monetization and Commerce

Joelle Irvine
Joelle Irvine Director, Marketing & Growth, Bookmark Content and Communications
Joelle Irvine

Joelle Irvine

Director, Marketing & Growth, Bookmark Content and Communications

Joelle is the Director of Marketing and Growth at Bookmark, a global content and communications company, primarily serving luxury and lifestyle brands. She is a many-hat-wearing content marketer who also loves tech, gadgets, fashion and pop culture.


Joelle Irvine

Joelle Irvine

Director, Marketing & Growth, Bookmark Content and Communications

From Discovery to Checkout: Don’t Let Them Leave You On Read [Session 1]

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

Social shoppers are on the lookout for brands they can relate to, and for an easy way to like, pick, click and ship.

Is your brand capturing their attention? Or are you being ghosted at checkout? It’s time to embrace algorithm shifts: think beyond tired ads and influencer campaigns, and focus on creating content that inspires and experiences that spark action.

Using examples and tools from Instagram and Pinterest, Joelle Irvine, Director of Marketing and Growth at Bookmark will share strategies and actionable tactics to engage your audience from discovery to purchase, and keep them coming back for more.

Attend this session and learn:

  • How to align your content strategy with your brand by optimizing for discovery feeds
  • How to provide personalized experiences at each stage of the shopper journey
  • How to drive sales with streamlined social shopping integrations
  • wednesday May 6, 2020
  • 2:20 PM - 3:05 PM
  • Sheraton Times Square
  • Academy
  • Content and New Formats
  • Monetization and Commerce
  • Audience and Data
  • Acquiring customers and driving sales
  • Increasing customer loyalty and retention
wednesday 2:20 PM - 3:00 PM

Restoring the Soul of Business: A Conversation with Rishad Tobaccowala

Hosted by Social Media Week

Brand Leadership

Saneel Radia
Saneel Radia Global Chief Innovation Officer, R/GA
Saneel Radia

Saneel Radia

Global Chief Innovation Officer, R/GA

Saneel Radia leads the company’s global business consulting practice where he helps C-level executives innovate by enabling the creation of new businesses, models, products and brands that drive growth during times of disruption. He oversees a multi-disciplinary team of strategists, innovation consultants, designers branding and UX specialists and to advise the world’s leading companies such as Walmart, Newell Brands, and the Campbell Soup Company on how to adapt to the demands of the connected age.

Saneel previously founded and ran Publicis Groupe’s incubator-for-hire Finch15, which creates new digital businesses for brands. Prior, he ran BBH Labs North America, earning the company’s first-ever Webby Agency of the Year in 2012. He has led strategy and innovation for diverse clients including Google, BMW, HP, P&G, VISA, and Verizon.

Concurrently, Saneel is Founder and President of Greatest Good, an unprecedented non-profit platform that allows thought leaders across multiple industries to donate their time to charitable causes they’re passionate about.

He has been recognized as an Internationalist “Agency Innovator,” an Advertising Age “Twentysomething,” a Mediaweek “Media All-Star” in the Non-Traditional category, as one of AdWeek’s 40 under 40 “Influentials,” one of 4A’s 100 People Who Make Advertising Great and received MAIP’s prestigious Paragon Award. His work has won numerous awards including Webbys, Cannes Lions, One Show Pencils, Most Contagious Awards and Effies. Saneel holds an MBA in Management from the Berlin School of Creative Leadership.

Rishad Tobaccowala
Rishad Tobaccowala Chief Growth Officer, Publicis Groupe
Rishad Tobaccowala

Rishad Tobaccowala

Chief Growth Officer, Publicis Groupe

Rishad Tobaccowala has been the chief strategist and the chief growth officer at Publicis Groupe, an advertising and communications firm whose 80,000 employees worldwide are dedicated to delivering marketing and business transformation. For his pioneering innovation, Businessweek named Tobaccowala as a top business leader. He regularly presents keynotes at industry conferences and speaks at well-known global organizations, including Bank of America, Walmart, Google, and Facebook.


Saneel Radia

Saneel Radia

Global Chief Innovation Officer, R/GA

Rishad Tobaccowala

Rishad Tobaccowala

Chief Growth Officer, Publicis Groupe

Restoring the Soul of Business: A Conversation with Rishad Tobaccowala

Hosted by Social Media Week

Marketers today face a common challenge of embracing the utopian promises of digital technology without losing the powerful human quality of insight, empathy, and creativity. This is not only essential for business success but how we as individuals and societies will continue to grow and succeed.
In this session, Rishad Tobaccowala, top-five marketing innovator globally, Chief Growth Officer and member of the Management Committee of Publicis Groupe, will take a close look at this topic leveraging insights from his forthcoming book, “Restoring the Soul of Business: Staying Human in the Age of Data.” He’ll share the stage with long-time mentee and Global Chief Innovation Officer at R/GA, Saneel Radia, and explore actionable ways for today’s marketers to find the proper balance between human intuition, creativity, and data-driven insights.

Attend this session and learn:

  • How to build teams, talent, and innovative business models without losing your soul
  • How leading brands including Netflix, Google, and IBM have reoriented their strategies to fuse technology and humanity
  • How to avoid the mistakes of data blind companies and leverage the key qualities for success when incorporating creative and data into your strategies
  • wednesday May 6, 2020
  • 2:20 PM - 3:00 PM
  • Sheraton Times Square
  • Interview
  • Brand Leadership
  • Brand Leadership
  • Storytelling and Creativity
  • Society and Culture
  • Growing and engaging audiences
wednesday 3:20 PM - 4:05 PM

How to Create an Effective Personalized Video Pitch for Your Business [Session 2]

Hosted by Social Media Week

Content and New Formats

Jess Catorc
Jess Catorc Head of Partnerships, Teachable
Jess Catorc

Jess Catorc

Head of Partnerships, Teachable

Jess Catorc is an award-winning brand strategist that has helped thousands of entrepreneurs and startups expand their reach and revenue online. She’s been featured in Forbes, Entrepreneur, Inc., The Huffington Post, the ABC television network, and in 2019 was awarded both a Telly and Stevie award for her work.

As a creative video producer, Catorc has developed a unique method using video in outreach and to increase brand awareness. Former Executive Producer of The Oprah Winfrey Show, Co-President of Harpo Studios and OWN, Sheri Salata, has also praised Jess as “a genius talent and bonafide star”.

As a seasoned public speaker and interviewer, Catorc has spoken at events around the world including Google Campus (UK), Karlie Kloss’s coding bootcamp, Airbus (Toulouse, France), and Sound Education FM hosted at Harvard University. She’s also the host of Teachable’s annual virtual summits (with 60,000+ registrants) and over the years has interviewed the likes of Seth Godin, Marie Forleo (award-winning entrepreneur, listed in Oprah’s SuperSoul100), Kim Coles (In Living Single, In Living Color), Lisa Nichols (New York Times best-selling author), Jordan Harbinger, and Neil Patel to name a few.

Jess was selected as a leading expert to judge the 18th Generation of Start-up Chile (an initiative of the Chilean government that offers $30k equity-free funding to 100 international startups), and the International Business Awards for the Marketing/Video category.

Jess is currently serving as the Head of Partnerships at Teachable in New York City.


Jess Catorc

Jess Catorc

Head of Partnerships, Teachable

How to Create an Effective Personalized Video Pitch for Your Business [Session 2]

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

Done are the days of extensive mass outreach. By focusing on connecting to the human behind the screen, you set yourself up for long lasting, authentic partnerships.

No matter how cleverly crafted your email is, you’re always going to be competing for space in someone’s inbox. So the question becomes, how do you cut through the clutter and get noticed? How do you establish an instant (but genuine) connection with the person on the other side? The answer: video pitches.

For Jess Catorc, Head of Partnerships at Teachable, video pitches have been the engine behind how she’s connected with top influencers and brands (without a large social following or having mutual connections). From the former executive producer of The Oprah Winfrey Show/co-president of Harpo Studios and OWN, Sheri Salata; to Karlie Kloss, and Lisa Nichols.

In this session, join her and learn the unique video pitch strategy and framework she’s used to establish not just one-off partnerships but long term relationships.

Attend this session and learn:

  • The five step video pitch formula to connect with influencers and brands in a memorable way
  • The most important thing to say at the beginning of any video pitch
  • The ins and outs of creating your first video pitch
  • wednesday May 6, 2020
  • 3:20 PM - 4:05 PM
  • Sheraton Times Square
  • Academy
  • Content and New Formats
  • Storytelling and Creativity
  • Growing and engaging audiences
wednesday 3:20 PM - 4:05 PM

Brand Building in a DTC World [Session 2]

Hosted by Social Media Week

Storytelling and Creativity

Anita Schillhorn van Veen
Anita Schillhorn van Veen Planning Director, TBWA\Chiat\Day
Anita Schillhorn van Veen

Anita Schillhorn van Veen

Planning Director, TBWA\Chiat\Day

Anita is an experienced strategist with a focus on integrated brand and digital strategy.

She has over a decade of experience working closely with agency and company teams to find marketing solutions to business problems, build a compelling brand story, and bring it to life in the best channels. She has worked with top agencies on Fortune 500 clients, and has consulted with small businesses and nonprofits, as well as taught digital marketing at General Assembly.


Anita Schillhorn van Veen

Anita Schillhorn van Veen

Planning Director, TBWA\Chiat\Day

Brand Building in a DTC World [Session 2]

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

As Direct-to-Consumer brands become a larger part of our consumer world, the role of brand-building comes into question.

In this session, join Anita Schillhorn van Veen of Frame Strategy as she explores three critical ways to build a brand without sacrificing the power of performance. One of the primary benefits of being in the DTC space is you’re able to have greater control over your identity including your reputation, marketing, and sales tactics. To share this externally and begin to learn from your customers, you must start by finding your unique edge.

Attend this session and learn:

  • How to define your brand’s purpose so that everything you do feels cohesive
  • How to establish your look so that you can make a quick impact and differentiate
  • How to create on-brand opportunities leveraging your why and look as filters
  • wednesday May 6, 2020
  • 3:20 PM - 4:05 PM
  • Sheraton Times Square
  • Academy
  • Storytelling and Creativity
  • Audience and Data
  • Increasing brand awareness
wednesday 3:20 PM - 4:05 PM

Starting from Scratch: The Recipe for Cooking Up an Organic Instagram Strategy for Your Business [Session 2]

Hosted by Social Media Week

Content and New Formats

Leslie Green
Leslie Green Social Media Campaign Manager, Hubspot
Leslie Green

Leslie Green

Social Media Campaign Manager, Hubspot

Leslie is an award-winning social media strategist and content creator with over five years of experience managing social channels for high-profile brands. She is currently HubSpot’s Social Media Campaign Manager — leading the the social strategy and execution of all product, acquisition, and brand campaigns. Previously, she worked at SELF Magazine, Sports Illustrated, and Team USA. Leslie is passionate about showing others how social media can be a catalyst for meaningful human connection, a force for good, as well as discussing its implication across industries.

Leslie is based in Boston and holds a BA in Communication and minors in Sports Management and New Media from Trinity University in San Antonio, Texas.


Leslie Green

Leslie Green

Social Media Campaign Manager, Hubspot

Starting from Scratch: The Recipe for Cooking Up an Organic Instagram Strategy for Your Business [Session 2]

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

They say cooking is an art. So is building an organic Instagram strategy. However, just like cooking, there are many ways to make the same dish — think spices, styles, ingredients, and methods. But, the art of cooking up a successful Instagram strategy relies on marrying the tastes of your target persona with the needs and expectations of the restaurant where it’s being served — aka your own businesses goals. The best Instagram strategists know they can’t just replicate someone else’s dish exactly, but they can learn from their methods, strategies, and best practices to create the most satisfying and successful dish for all stakeholders.

Have you decided Instagram is a valuable channel for your business, but have no idea where to start? Are you posting content sporadically without any direction or vision? In this session, hear from Leslie Green, Social Media Campaign manager at HubSpot, as she breaks down the essentials to building a strategy that includes auditing your page, defining your target persona(s), setting social media goals, creating content pillars, and executing to grow.and uses successes.

Attend this session and learn:

  • How to audit and optimize your Instagram to reach your target persona
  • How to set Instagram goals and decide what key performance metrics to track
  • How to create content pillars that are the backbone your for Instagram content
  • wednesday May 6, 2020
  • 3:20 PM - 4:05 PM
  • Sheraton Times Square
  • Academy
  • Content and New Formats
  • Audience and Data
  • Growing and engaging audiences
  • Tracking the competitive landscape
wednesday 3:20 PM - 4:05 PM

From Discovery to Checkout: Don’t Let Them Leave You On Read [Session 2]

Hosted by Social Media Week

Monetization and Commerce

Joelle Irvine
Joelle Irvine Director, Marketing & Growth, Bookmark Content and Communications
Joelle Irvine

Joelle Irvine

Director, Marketing & Growth, Bookmark Content and Communications

Joelle is the Director of Marketing and Growth at Bookmark, a global content and communications company, primarily serving luxury and lifestyle brands. She is a many-hat-wearing content marketer who also loves tech, gadgets, fashion and pop culture.


Joelle Irvine

Joelle Irvine

Director, Marketing & Growth, Bookmark Content and Communications

From Discovery to Checkout: Don’t Let Them Leave You On Read [Session 2]

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

Social shoppers are on the lookout for brands they can relate to, and for an easy way to like, pick, click and ship.

Is your brand capturing their attention? Or are you being ghosted at checkout? It’s time to embrace algorithm shifts: think beyond tired ads and influencer campaigns, and focus on creating content that inspires and experiences that spark action.

Using examples and tools from Instagram and Pinterest, Joelle Irvine, Director of Marketing and Growth at Bookmark will share strategies and actionable tactics to engage your audience from discovery to purchase, and keep them coming back for more.

Attend this session and learn:

  • How to align your content strategy with your brand by optimizing for discovery feeds
  • How to provide personalized experiences at each stage of the shopper journey
  • How to drive sales with streamlined social shopping integrations
  • wednesday May 6, 2020
  • 3:20 PM - 4:05 PM
  • Sheraton Times Square
  • Academy
  • Content and New Formats
  • Monetization and Commerce
  • Audience and Data
  • Acquiring customers and driving sales
  • Increasing customer loyalty and retention
wednesday 3:35 PM - 4:00 PM

Networking Break

Hosted by Social Media Week

Time for a break! Come join us each day for some coffee and tea and get refreshed for the rest of the day ahead. Take this short time out from sessions to network with fellow attendees and/or demo the latest products from our exhibitors.

wednesday 4:00 PM - 4:25 PM

How To Create Brand Experiences That Are Built to Scale

Hosted by Heineken

Brand Leadership

Quinn Kilbury
Quinn Kilbury Head of Partnerships and Consumer Experience, Heineken
Quinn Kilbury

Quinn Kilbury

Head of Partnerships and Consumer Experience, Heineken

Quinn is currently the Head of Partnerships and Consumer Experience for the portfolio of brands at Heineken USA where he gets to blend his two passions together; brand building and a great pint of brew. He joined Heineken in 2013 as the Brand Director on Newcastle Brown Ale. He then led communications for the Heineken brand as a Senior Brand Director before leading the Dos Equis brand here in the US. During his time at Heineken USA, Quinn has been named an Adweek Brand Genius, named to the Ad Age Creativity 50, and named a member of the PR Week Power List while leading campaigns that won almost 30 Cannes Lions including the coveted Titanium Lion.

Prior to Heineken, Quinn worked at PepsiCo and General Mills in Brand Management and Shopper Marketing leadership functions. Quinn started his career in the advertising industry prior to making the move to client side. Quinn received his BA from Gettysburg College in Political Science and Spanish and his MBA from the University of Michigan Ross School of Business in Marketing and Strategy. When not selling or drinking beer, Quinn can be found coaching his two daughters’ basketball and softball teams while occasionally running a marathon when his sanity slips.


Quinn Kilbury

Quinn Kilbury

Head of Partnerships and Consumer Experience, Heineken

How To Create Brand Experiences That Are Built to Scale

Hosted by Heineken

Creating compelling brand experiences has always been an effective way to both build brand love and (more importantly) sell more of your product. In today’s experience economy, this is more true than ever. If brands can build human experience to scale, everyone wins. However, this is often viewed as inefficient. Sure you can win over loyalists one at a time, but at what cost? ROI in experiential has always been elusive to prove and even harder to demonstrate a positive return. What if you simply packaged these experiences into branded content that was built to travel in order to use your pre-existing measurement tools?

In this session, hear from Heineken USA’s Quinn Kilbury, Head of Partnerships and Consumer Experience, as he describes how the company is beginning this journey with terrific early returns across sports, music and entertainment.

Attend this session and learn:

  • Why human-first brand experiences are the back-to-the-future way to win in marketing
  • How to use experiences to acquire useful first-person data measurable by your pre-existing measurement tools
  • Why human-experience based marketing is the perfect complement to traditional advertising
  • wednesday May 6, 2020
  • 4:00 PM - 4:25 PM
  • Sheraton Times Square
  • Talk
  • Brand Leadership
  • Storytelling and Creativity
  • Audience and Data
  • Growing and engaging audiences
  • Increasing customer loyalty and retention
wednesday 4:00 PM - 4:25 PM

With a Little Help from Google

Hosted by Google

Brand Leadership

Raashi Rosenberger
Raashi Rosenberger Brand Marketing, Consumer Apps, Google
Raashi Rosenberger

Raashi Rosenberger

Brand Marketing, Consumer Apps, Google

Raashi drives creative strategy for some of Google’s largest and most strategic products including Search, Maps, Lens, Photos, and Messaging on the Global Brand Marketing team for Consumer Apps. Prior to Google, she helped build the Creative Strategy team at Pinterest, where she worked across CPG, retail, automotive, technology, and entertainment brands to develop award-winning creative campaigns. Raashi got her start in strategy at Grey and Razorfish, where she developed insights and recommendations around storytelling and commerce experiences. She received her Masters degree in Integrated Marketing with a digital concentration from New York University and a BA in Neuroscience from Bowdoin College.


Raashi Rosenberger

Raashi Rosenberger

Brand Marketing, Consumer Apps, Google

With a Little Help from Google

Hosted by Google

You see the ad in the paper, the anthem on TV and the billboard on the street, but how does Google actually market Google? How do values, instinct and strategy shape the marketing campaigns we come to know? Get a candid look into Google marketing and learn how the minds behind the brand bring the company narrative to life.

Attend this session and learn:

  • How mission-guided marketing drives results
  • How to use data without sacrificing the emotional core of your story
  • Hear tangible examples that can be applied to your future marketing decisions
  • wednesday May 6, 2020
  • 4:00 PM - 4:25 PM
  • Sheraton Times Square
  • Talk
  • Brand Leadership
  • Storytelling and Creativity
  • Audience and Data
  • Increasing brand awareness
  • Growing and engaging audiences
wednesday 4:00 PM - 4:25 PM

Having a Heart and Driving Growth: Combining Art and Science to Make a Difference

Hosted by Grubhub

Audience and Data

Alex Weinstein
Alex Weinstein SVP of Growth, Grubhub
Alex Weinstein

Alex Weinstein

SVP of Growth, Grubhub

Alex Weinstein is the senior vice president of growth at Grubhub, responsible for the consumer business of the nation’s leading online food ordering and delivery marketplace. Alex’s team drives the expansion of the diner base and their engagement with the platform via online and offline channels, using marketing and product techniques that bring together art and science. In the 12 months ending June 2019, Grubhub sold $6 billion worth of food and has grown revenue 41% year-over-year. Prior to Grubhub, he was the director of marketing technologies at eBay, leading personalization and CRM efforts, including engineering, product management, and marketing. Prior to eBay, Alex led the product development team at Wetpaint, a machine learning startup in the social media space. He holds a bachelor’s degree in computer science from UCLA.


Alex Weinstein

Alex Weinstein

SVP of Growth, Grubhub

Having a Heart and Driving Growth: Combining Art and Science to Make a Difference

Hosted by Grubhub

As marketers, we are often split between the creative – those who have brilliant, heart-first ideas (which sometimes work) – and the quant – those who are tasked with driving the business (which sometimes happens).

While it’s so easy for the two sides to not get along, they now need each other more than ever. Creatives need to get better. They crave feedback, and quants can bring that to them. However, quants need to make a human connection for all of their AI-driven methods to have a shot at working.

In this session, Alex Weinstein, SVP of Growth and Grubhub, explore concrete examples of brand-first campaigns that were improved using quant methods; examples of growth campaigns that did a lot better when heart-first messaging was added; and examples of product and marketing collaborations that brought forward more than the sum of the parts.

Attend this session and learn:

  • How to grow and engage audiences over time by listening to creative feedback
  • How to combine art and science to acquiring customers and drive sales
  • How to increase customer loyalty and retention through brand-first campaigns
  • wednesday May 6, 2020
  • 4:00 PM - 4:25 PM
  • Sheraton Times Square
  • Talk
  • Storytelling and Creativity
  • Monetization and Commerce
  • Audience and Data
  • Growing and engaging audiences
  • Acquiring customers and driving sales
  • Increasing customer loyalty and retention
wednesday 4:20 PM - 5:05 PM

How to Create an Effective Personalized Video Pitch for Your Business [Session 3]

Hosted by Social Media Week

Content and New Formats

Jess Catorc
Jess Catorc Head of Partnerships, Teachable
Jess Catorc

Jess Catorc

Head of Partnerships, Teachable

Jess Catorc is an award-winning brand strategist that has helped thousands of entrepreneurs and startups expand their reach and revenue online. She’s been featured in Forbes, Entrepreneur, Inc., The Huffington Post, the ABC television network, and in 2019 was awarded both a Telly and Stevie award for her work.

As a creative video producer, Catorc has developed a unique method using video in outreach and to increase brand awareness. Former Executive Producer of The Oprah Winfrey Show, Co-President of Harpo Studios and OWN, Sheri Salata, has also praised Jess as “a genius talent and bonafide star”.

As a seasoned public speaker and interviewer, Catorc has spoken at events around the world including Google Campus (UK), Karlie Kloss’s coding bootcamp, Airbus (Toulouse, France), and Sound Education FM hosted at Harvard University. She’s also the host of Teachable’s annual virtual summits (with 60,000+ registrants) and over the years has interviewed the likes of Seth Godin, Marie Forleo (award-winning entrepreneur, listed in Oprah’s SuperSoul100), Kim Coles (In Living Single, In Living Color), Lisa Nichols (New York Times best-selling author), Jordan Harbinger, and Neil Patel to name a few.

Jess was selected as a leading expert to judge the 18th Generation of Start-up Chile (an initiative of the Chilean government that offers $30k equity-free funding to 100 international startups), and the International Business Awards for the Marketing/Video category.

Jess is currently serving as the Head of Partnerships at Teachable in New York City.


Jess Catorc

Jess Catorc

Head of Partnerships, Teachable

How to Create an Effective Personalized Video Pitch for Your Business [Session 3]

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

Done are the days of extensive mass outreach. By focusing on connecting to the human behind the screen, you set yourself up for long lasting, authentic partnerships.

No matter how cleverly crafted your email is, you’re always going to be competing for space in someone’s inbox. So the question becomes, how do you cut through the clutter and get noticed? How do you establish an instant (but genuine) connection with the person on the other side? The answer: video pitches.

For Jess Catorc, Head of Partnerships at Teachable, video pitches have been the engine behind how she’s connected with top influencers and brands (without a large social following or having mutual connections). From the former executive producer of The Oprah Winfrey Show/co-president of Harpo Studios and OWN, Sheri Salata; to Karlie Kloss, and Lisa Nichols.

In this session, join her and learn the unique video pitch strategy and framework she’s used to establish not just one-off partnerships but long term relationships.

Attend this session and learn:

  • The five step video pitch formula to connect with influencers and brands in a memorable way
  • The most important thing to say at the beginning of any video pitch
  • The ins and outs of creating your first video pitch
  • wednesday May 6, 2020
  • 4:20 PM - 5:05 PM
  • Sheraton Times Square
  • Academy
  • Content and New Formats
  • Storytelling and Creativity
  • Growing and engaging audiences
wednesday 4:20 PM - 5:05 PM

Brand Building in a DTC World [Session 3]

Hosted by Social Media Week

Audience and Data

Anita Schillhorn van Veen
Anita Schillhorn van Veen Planning Director, TBWA\Chiat\Day
Anita Schillhorn van Veen

Anita Schillhorn van Veen

Planning Director, TBWA\Chiat\Day

Anita is an experienced strategist with a focus on integrated brand and digital strategy.

She has over a decade of experience working closely with agency and company teams to find marketing solutions to business problems, build a compelling brand story, and bring it to life in the best channels. She has worked with top agencies on Fortune 500 clients, and has consulted with small businesses and nonprofits, as well as taught digital marketing at General Assembly.


Anita Schillhorn van Veen

Anita Schillhorn van Veen

Planning Director, TBWA\Chiat\Day

Brand Building in a DTC World [Session 3]

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

As Direct-to-Consumer brands become a larger part of our consumer world, the role of brand-building comes into question.

In this session, join Anita Schillhorn van Veen of Frame Strategy as she explores three critical ways to build a brand without sacrificing the power of performance. One of the primary benefits of being in the DTC space is you’re able to have greater control over your identity including your reputation, marketing, and sales tactics. To share this externally and begin to learn from your customers, you must start by finding your unique edge.

Attend this session and learn:

  • How to define your brand’s purpose so that everything you do feels cohesive
  • How to establish your look so that you can make a quick impact and differentiate
  • How to create on-brand opportunities leveraging your why and look as filters
  • wednesday May 6, 2020
  • 4:20 PM - 5:05 PM
  • Sheraton Times Square
  • Academy
  • Storytelling and Creativity
  • Audience and Data
  • Increasing brand awareness
wednesday 4:20 PM - 5:05 PM

Starting from Scratch: The Recipe for Cooking Up an Organic Instagram Strategy for Your Business [Session 3]

Hosted by Social Media Week

Content and New Formats

Leslie Green
Leslie Green Social Media Campaign Manager, Hubspot
Leslie Green

Leslie Green

Social Media Campaign Manager, Hubspot

Leslie is an award-winning social media strategist and content creator with over five years of experience managing social channels for high-profile brands. She is currently HubSpot’s Social Media Campaign Manager — leading the the social strategy and execution of all product, acquisition, and brand campaigns. Previously, she worked at SELF Magazine, Sports Illustrated, and Team USA. Leslie is passionate about showing others how social media can be a catalyst for meaningful human connection, a force for good, as well as discussing its implication across industries.

Leslie is based in Boston and holds a BA in Communication and minors in Sports Management and New Media from Trinity University in San Antonio, Texas.


Leslie Green

Leslie Green

Social Media Campaign Manager, Hubspot

Starting from Scratch: The Recipe for Cooking Up an Organic Instagram Strategy for Your Business [Session 3]

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

They say cooking is an art. So is building an organic Instagram strategy. However, just like cooking, there are many ways to make the same dish — think spices, styles, ingredients, and methods. But, the art of cooking up a successful Instagram strategy relies on marrying the tastes of your target persona with the needs and expectations of the restaurant where it’s being served — aka your own businesses goals. The best Instagram strategists know they can’t just replicate someone else’s dish exactly, but they can learn from their methods, strategies, and best practices to create the most satisfying and successful dish for all stakeholders.

Have you decided Instagram is a valuable channel for your business, but have no idea where to start? Are you posting content sporadically without any direction or vision? In this session, hear from Leslie Green, Social Media Campaign manager at HubSpot, as she breaks down the essentials to building a strategy that includes auditing your page, defining your target persona(s), setting social media goals, creating content pillars, and executing to grow.and uses successes.

Attend this session and learn:

  • How to audit and optimize your Instagram to reach your target persona
  • How to set Instagram goals and decide what key performance metrics to track
  • How to create content pillars that are the backbone your for Instagram content
  • wednesday May 6, 2020
  • 4:20 PM - 5:05 PM
  • Sheraton Times Square
  • Academy
  • Content and New Formats
  • Audience and Data
  • Growing and engaging audiences
  • Tracking the competitive landscape
wednesday 4:20 PM - 5:05 PM

From Discovery to Checkout: Don’t Let Them Leave You On Read [Session 3]

Hosted by Social Media Week

Monetization and Commerce

Joelle Irvine
Joelle Irvine Director, Marketing & Growth, Bookmark Content and Communications
Joelle Irvine

Joelle Irvine

Director, Marketing & Growth, Bookmark Content and Communications

Joelle is the Director of Marketing and Growth at Bookmark, a global content and communications company, primarily serving luxury and lifestyle brands. She is a many-hat-wearing content marketer who also loves tech, gadgets, fashion and pop culture.


Joelle Irvine

Joelle Irvine

Director, Marketing & Growth, Bookmark Content and Communications

From Discovery to Checkout: Don’t Let Them Leave You On Read [Session 3]

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

Social shoppers are on the lookout for brands they can relate to, and for an easy way to like, pick, click and ship.

Is your brand capturing their attention? Or are you being ghosted at checkout? It’s time to embrace algorithm shifts: think beyond tired ads and influencer campaigns, and focus on creating content that inspires and experiences that spark action.

Using examples and tools from Instagram and Pinterest, Joelle Irvine, Director of Marketing and Growth at Bookmark will share strategies and actionable tactics to engage your audience from discovery to purchase, and keep them coming back for more.

Attend this session and learn:

  • How to align your content strategy with your brand by optimizing for discovery feeds
  • How to provide personalized experiences at each stage of the shopper journey
  • How to drive sales with streamlined social shopping integrations
  • wednesday May 6, 2020
  • 4:20 PM - 5:05 PM
  • Sheraton Times Square
  • Academy
  • Content and New Formats
  • Monetization and Commerce
  • Audience and Data
  • Acquiring customers and driving sales
  • Increasing customer loyalty and retention
thursday 9:15 AM - 9:55 AM

Crazy in Love: Building a Beloved Brand

Hosted by The Dodo

Storytelling and Creativity

YuJung Kim
YuJung Kim President, The Dodo
YuJung Kim

YuJung Kim

President, The Dodo

YuJung Kim is President of The Dodo, the largest digital destination for animal content and most engaged with media brand in the world on mobile. The Dodo produces and distributes emotionally compelling and entertaining videos across the full spectrum of animals, from pets to wildlife. Previously, she managed the National Basketball Association’s digital media business, with a focus on distribution strategy and expanding the league’s footprint to international markets. Prior to that, she worked in finance across private equity and financial research in the technology sector. YuJung holds a BA from Princeton University and an MBA from Columbia Business School.


YuJung Kim

YuJung Kim

President, The Dodo

Crazy in Love: Building a Beloved Brand

Hosted by The Dodo

Consumer attention continues to fragment across numerous platforms and feeds are filled with limitless content from friends, family, publishers and brands. How do you stand out? How do you make content that not only stops thumbs from scrolling, but goes a step further and gets a “love” reaction? How does your brand build loyal followings across multiple platforms and become truly loved?

In this session, dive deep with The Dodo’s President, YuJung Kim, into the science behind how to make audiences ‘love’ a video; tactics for efficiently programming across a multitude of platforms; and how to turn that ‘love’ into a loy