Event Spotlights: Hosted by Meebo

Meebo is hosting breakfast and lunch events in New York and San Francisco, so check out these exciting discussions on both the East and West Coasts while you get your grub on!

What’s the event? The Social Web – Have We Arrived? Breakfast in New York and Lunch in San Francisco
Where? NY: Business, Media & Communications Hub at JWT; SF: SPUR, 654 Mission Street
When? Tuesday, February 08, 2011
What time? NY: 9:00 AM – 11:00 AM; SF: 12:00 PM – 2:00 PM
Who is hosting the event? Meebo
What’s the event all about? Often labeled a fad, a buzzword or a mystery, the notion of “social” on the Web is at the heart of many misconceptions, and with good reason. The definition of the social web continues to change in fundamental ways. There is already evidence that this year will mark even more change, as people look to connect more seamlessly around Web content – articles, photos, videos and more – no matter where they are on the Web.

These connections around content will define our social experience, and they represent a tremendous business opportunity for website owners, publishers and advertisers. For the first time, the traditional idea of an algorithmic-driven Web experience, where content is primarily found through search, is challenged by a people-centric Web experience, where it is discovered through shared connections.

Meebo will lead a discussion on the changing definition of the “social Web.”  This conversation will explore whether the social Web has truly arrived, how people are currently using it and what website owners and brand advertisers need to consider when they think about the social Web and their target audiences.

About Meebo: Integrating all social networks and communications channels into a single, simple-to-use solution, Meebo enables users to easily share content and communicate in real time with the people who matter to them (via website).

Alysha Lalji is a contributing writer to the Social Media Week blog and works in digital communications at Deep Focus.

Event Spotlights: Financial Times Presentation on FT Tilt and Keynote With MB Christie, FT.com

Social Media Week Media Partner Financial Times will host several events, dedicated to exploring financial news and social media, including the discussion of their premium online financial news and analysis service. Be sure to register so you don’t miss out on these exciting events!

What’s the event? Paul Murphy of the Financial Times Presents FT Tilt, followed by “News Dissemination in a Social Finance World”, coordinated by StockTwits
Where? NYSE Euronext at the New York Stock Exchange
When? Monday, February 07, 2011, from 4:30 AM to 7:00 PM
Who is hosting the event? Financial Times, with panel coordination from StockTwits
What’s the event all about? Recent years have seen economic power shift—or tilt—south and east. As this trend accelerates, the media industry will react to a stronger demand for increasingly granular coverage in markets beyond the developed G3 economies. FT Tilt, a premium online financial news and analysis service focused exclusively on the emerging world, responds to this demand by combining a network of dedicated writers stationed in regional bureaus around the world with aspects of social media that have never before been employed in journalism. Paul Murphy, Editor-in-Chief of FT Tilt, will provide an overview of how this new service and community helps connect the dots across the emerging world to present a holistic view of this vibrant and increasingly central story.

Following the FT Tilt presentation, StockTwits is proud to present “News Dissemination in a Social Finance World”, facilitated by Howard Lindzon, Founder and CEO of StockTwits. A panel of experts from the traditional financial media world including the FT’s Cardiff Garcia, Reporter, FT Alphaville will discuss the changes that are, and will be, taking place in the market as a result of social media, particularly around news and information flow.

This event will take place at the New York Stock Exchange thanks to NYSE Euronext, a leading global operator of financial markets and provider of innovative trading technologies, who are generously providing the space for this event.


What’s the event? Rise of Mobile Publishing Keynote with MB Christie, FT.com
Where? Business, Media & Communications Hub at JWT
When? Friday, Feb 11, 2011 9:00 AM to 11:00 AM
Who is hosting the event? Financial Times
What’s the event all about? MB Christie is Head of Product Management for FT.com, the definitive home for business intelligence on the web. She assumed this position in January 2007. Christie manages the online product team that handles all of the Financial Times’ digital media. In this capacity she has been instrumental in transforming the Financial Times from a traditional newspaper publisher into a multi-channel business. Followed by Panel: Check In or Check Out: Avoiding Location-Based Nothingness, Hosted by JWT.

About our Media Partner: Financial Times is one of the world’s leading business news and information organizations, recognized for its authority, integrity and accuracy, providing a broad range of essential services to the growing audience of internationally minded business people (via website).

Alysha Lalji is a contributing writer to the Social Media Week blog and works in digital communications at Deep Focus.

Event Spotlight: Social Good for All

If you want to be a successful brand in the social media age, there are three words you must live by: transparency, openness, and honesty. More than ever, consumers are embracing social media to forge open dialogues with brands — even putting pressure on companies to demonstrate their corporate social responsibility across digital platforms.

What’s the event? Social Good for All
Where? People & Society Hub at The Paley Center for Media
When? Friday, February 11, 12PM – 2PM
Who is hosting the event? SapientNitro

What’s the event all about? Are companies really being more altruistic or are they taking advantage of this newfound openness to propagate their marketing messages to consumers? Through pre-filmed “on the street” interviews to live panel discussions, this session will delve into topics, such as crowdsourcing platforms for fundraising, the real impact of social media on these philanthropic efforts, and how social good continues to shape consumer perspectives — now and in the future.

Sapient started out as a business & IT consulting company in 1991. Today, it is comprised of three business groups, over 30 offices, and 7,000 people. Read more here.

Alysha Lalji is a contributing writer to the Social Media Week blog and works in digital communications at Deep Focus.

5 Questions With… Ian Schafer, CEO Deep Focus

This post is part of a weekly series called “5 Questions With…” featuring Q&As with Social Media Week Global Advisory Board members.

Ian Schafer is CEO and Founder of Deep Focus, a full-service interactive marketing agency, delivering pioneering and meaningful engagement in the digital space. Advertising Age named Ian a ‘Media Maven’ and he is on the list of the Adweek “Young Ones”. Read his full bio here.

Deep Focus will be hosting “Participation, Aggregation and Criticism in the Digital Age” – a panel discussing how social media is challenging (and changing) social and business rules of engagement – on Monday, February 7 from 3PM – 5PM.

Q: When and why did Deep Focus first get involved with Social Media Week?
Ian Schafer: I’ve been involved with Social Media Week since the beginning. I’ve known and respected Toby Daniels for quite some time, and as soon as I caught wind that Social Media Week was in development, I wanted to get involved and am now on the Global Advisory Board.

The more educated the industry is about social media, the more successful Deep Focus will be. I’ve brought Deep Focus in as a partner to coordinate & run events and help with communications around Social Media Week NY. We’ll be very visible during Social Media Week, so be on the lookout for the team!

Q: What is a major trend you see rising in the social media space of the ad industry or otherwise?
IS: Social media represents an evolution in the ways humans connect to each other, to information, to brands, to objects, to causes, and to places. The biggest trend I see this year is that some companies will actually begin to integrate social media into their organizations, not just their marketing programs or public relations efforts. It will only be a handful of larger brands at first, but smaller brands have been doing this for a while, and will inspire the big guys. The usage numbers are too large to ignore or write off. Social gaming will become a viable ad medium, and mobile connections will be more important than ever, as payment processing starts picking up steam, and smartphone penetration hits an even bigger critical mass.

Q: How do you use social media for both personal and professional use?
IS: Personally, I use social media just like everyone else does – to stay close to family and friends, discover new content, and share what I find interesting. Professionally, I’ve been using social media to put a human face on Deep Focus, while also empowering other Deep Focusers to do the same. I use it to share opinions and things I find interesting with people within (and outside of) the advertising and technology industries. I like staying close to news and information, but I like staying close to people even more.

Professionally, my social media channels of choice are Twitter and my blog. I find it wonderful that I’m not only surrounded by brilliant people at work, but on Twitter as well. Some may say that social media dilutes the idea of being friends with, or even “knowing” people. That’s only true if you let it. It can make those relationships stronger if you make it. I opt for the latter.

Q: What are you looking forward to the most during Social Media Week 2011?
IS: I’m looking forward to Deep Focus’ panel as it comes together, as well as many other events at the JWT hub. I also plan on making it to the other hubs so I can engage in conversation about things other than advertising and marketing. Of particular interest are events that discuss the impact social media has had, and will have, on culture, society, journalism, and governments. Debates on privacy concerns are also something I’m looking forward to participating in.

Q: What are a few major goals for Deep Focus in 2011?
IS: In 2011, Deep Focus is going to make significant advancements in integrating social media and engagement into our clients’ overall marketing and business strategies. We’ve done a great job of making measurement and ROI an important part of what we do, but there’s much more work to be done. As everything becomes more social, we’ll be developing initiatives that use digital media to move people physically, and get them to create content when they are there. We will be cementing the role of the “engagement agency” in a brand’s agency roster, and making that role a significant consideration for brands everywhere.

We’re also looking forward to our first full year as a part of the Engine USA family, and will be working with our sister agency, Noise, and other new partners to bring integrated marketing solutions to some of the biggest brands in the world – all while keeping the consumer at the center of marketing strategies, where they belong.

Follow Ian on Twitter and his blog.

Alysha Lalji is a contributing writer to the Social Media Week blog and works in digital communications at Deep Focus.

5 Questions With… Steve Rosenbaum, Founder and CEO of Magnify.net

This post is part of a weekly series called “5 Questions With…” featuring Q&As with Social Media Week Global Advisory Board members.

Steve Rosenbaum is CEO and Founder of Magnify.net, a video publishing platform that makes it easy to integrate user-generated video, video that you produce, or video that you discover into your website. Read his full bio here.

Q: Your book Curation Nation has been widely acclaimed. What does “curation” mean to you and what role do you see it playing in the social media space?
Steve Rosenbaum: Well, first of all I think the early buzz around the book tells us that folks are hungry for a new way to help them slow down the fire hose of data that is coming at all of us. Truly, what this has triggered is a magnificent renaissance of content.  But it’s also overwhelming. We’re literally drowning in data. It results in that panicky feeling that no matter how hard you try -you’re going to miss something important.  So folks who’ve read the early galleys of the book are saying things like, “This book gives me hope for the future of the Information Age.” That’s Dan Pink – who wrote A Whole New Mind. He’s an amazing author and thinker. So when he wrote that I was like ‘wow, ok maybe this book really needed to be written now.’

Curation simply means that in between the massive web of data and your brain there will be humans. They will find, organize, categorize and validate content for you.  And – increasingly – you’ll be a curator for your peers and friends and fans as well. In fact, if you’ve ever re-tweeted something, or posted on Yelp, or written a review on Amazon – then you’re already curating. You just don’t think of it that way – yet.

Curation will be the special magic that makes social media work. In fact, the idea of ‘social’ is a curated idea. Your social circle is inherently a set of choices. It’s the people you choose to let into your digital life. And their editorial advice is going to help shape what you read, watch, eat, and wear. Think of Social Curation like FlipBook on steroids.

Q: When and why did you first get involved with Social Media Week?
SR: I’ve been involved since year one. I like the self-organizing nature of an event like this. There’s so much talent in New York, and unlike other cities, New York doesn’t really have an easy way for a community to gather. There’s no Buck’s Pancake House here (a famous valley eatery for the tech community). So Social Media Week provides a backbone. And – it’s February – so I’m looking for any excuse to be indoors with friends, and hopefully find a party or two to crash.

Q: What is a major trend you see rising in the social media space?
SR: Well, first of all – let’s be honest, the words ‘Social’ and ‘Media” haven’t really found each other yet. Social is housed in a variety of apps and websites. Media is emerging in Twitter, YouTube, and other tools. But just now, we’re seeing shared social stories – groups of people gathering on Facebook, or connecting in curated ways with experiences like TweetChat.  The big trend is going to be more and more people making, and engaging in media that is social. Shared viewing, co-creating, re-mixing and exploring participatory media. This is an exciting, important, and unfinished evolution.

Q: How do you use social media for both personal and professional use?
SR: Yikes. Well, where do I start?  I publish – often – and using a wide variety of tools.  Personally I use Facebook, Twitter, HootSuite, Foursquare, and Flickr – most of them every day. I’m playing with Quora and Reddit a bit.  Professionally, I publish my video on Magnify.net – where I curate more than 15 channels of content. I blog for Huffington Post, Fast Company, Silicon Alley Insider, and MediaBiz Bloggers. I see my blogging as a spark-plug for conversations – often the most social things I’m involved with are provoked in the comments. On Twitter I’m pretty serious about curating an interesting conversation for my followers and responding directly and quickly to @messages or DM’s. I manage four Twitter accounts, so I’m always reading and re-tweeting – but different material for different streams. For me, curating conversations is something I love to do, and so I’m always enjoying being part of a community of ideas.

Q: What are you looking forward to the most during Social Media Week 2011?
SR: Well, publishing is a very new world for me. I’ve learned a lot working with the folks at McGraw-Hill, and I’m excited to connect with more folks from the book world. I think publishers have an opportunity to be the curators of new ‘live’ book content. So that’s a conversation I’m excited to have. And of course, video and film are my passions as well. So I’m excited to share some wild ideas about how video gets to emerge from the shadows of what we politely call ‘entertainment’ and join the thinking world.

I think this is the year that ‘Social’ and ‘Media’ fall in love.

Alysha Lalji is a contributing writer to the Social Media Week blog and works in digital communications at Deep Focus.

Event Spotlights: Hosted by The New York Public Library

Throughout Social Media Week New York, The New York Public Library will host a number of exciting events, including the following. Check out the Social Media Week New York schedule for a full list of their other events, and be sure to register!

Best of all, there won’t be any slaps on wrists for late fees (guilty).

What’s the event? Future Library: Socializing History with Maps
Where? The New York Public Library
When? Tuesday, February 08, 2011, from 11:00 AM to 1:00 PM
Who is hosting the event? The New York Public Library
What’s the event all about? Explore how collections of historic materials such as maps can be made accessible and relevant using crowd-sourced geo-rectifying technology, and how these modernized maps can be used as ways to discover places and their (hi)stories using social geo-location and mapping technology.

What’s the event? The Inner Workings: Staffing for Social Media
Where? The New York Public Library
When? Tuesday, Feb 08 2011 2:00 PM to 4:00 PM
Who is hosting the event? The New York Public Library
What’s the event all about? Attend a showcase of different approaches for social media staffing, juxtaposing representatives from companies in the private sector and non-profits. NYPL staff will share findings from their award-winning case study “Twitter Success Through a Coordinated Staffing Model”.

The New York Public Library comprises both scholarly research collections and a network of community libraries. While attuned to New York City, its intellectual and cultural range is both global and local, lending to the Library an extraordinary richness. It is special also in being a privately managed, nonprofit corporation with a public mission, operating with both private and public financing in a century-old, still evolving partnership (via website).

Be sure to check out the other events hosted by The New York Public Library on the Social Media Week New York schedule.

5 Questions With… Sara Holoubek, CEO Luminary Labs

This post is part of a weekly series called “5 Questions With…” featuring Q&As with Social Media Week Global Advisory Board members and Event Partners.

Sara Holoubek is CEO of Luminary Labs. Sara founded Luminary Labs as a response to an increased demand for her strategy consulting practice. Read her full bio here.

Q: Tell us about your background with Luminary Labs and what the organization’s major goals are for 2011.
Sara Holoubek: Luminary Labs was founded to address the needs of industries in transition. As large organizations moved into a post-recession rebuilding phase, they sought to become more resilient in the face of change. In 2011, we will continue to help companies build these business models and introduced new, agile approaches to people, processes, and technology.

Q: When and why did Luminary Labs first get involved with Social Media Week?
SH: Last year we started to develop a strong point of view regarding the role that social technologies can play in the modern organization.

Currently, the majority of social media is focused on satisfying the upper half of Maslow’s hierarchy of needs: like this, friend me, buy that. We feel strongly that the world has yet to explore how these same technologies can also serve more basic societal needs, such as our health and food systems.

One of the challenges is that those with the knowledge of how social technology works rarely interact with those solving for basic societal needs. We suddenly felt this obligation to introduce the various actors to explore this concept in a participatory fashion. And so Health | Tech | Food** was born. 

Q: What is a major trend you see rising in the social media space?
SH: We are starting to see organizations view social technology as an underlying system, as opposed to just a messaging tactic. This is a welcome change, but will result in significant organizational changes that may be uncomfortable at first.

Q: How do you use social media for both personal and professional use?
SH: Professionally, social media has become a core component of my company’s communication infrastructure. It has become completely interwoven in all of our interactions with the world.

Personally, I have to thank social media for safely delivering me back to New York during the December blizzard. On the eve the storm, I tweeted that I was about to be stuck in the Midwest with no flights, trains or rental cars available. A Twitter follower quickly connected me to a mutual friend in the same situation, but with a rental car on hand. She was just a few hours away, so yes; Twitter is directly responsible for a 16 hour road trip, including the requisite Cracker Barrel stop.

Q: What are you looking forward to the most during Social Media Week 2011?
SH: I look forward to seeing the output of Health | Tech | Food. As an open innovation event, we will publish all of the ideation output so that anyone can take a concept to the next level. 

**Health | Tech | Food is an event to discuss and innovate around the core health issues of New York through the lens of social technology, including four ideation workshops: open source health, food systems, the quantified self and mobile health.

Alysha Lalji is a contributing writer to the Social Media Week blog and works in digital communications at Deep Focus.