It’s not about gimmicks or the latest buzzwords. Advertising goes deeper than just slick tricks to get your click. The dominance of social media has changed not only the ways in which advertising and marketing executives present a brand to an audience, but also what the audience can offer back. So, this year, we’re stepping up what’s available for senior marketers. We’ll be looking at human behavior, creating sustainable retail models, and more with these events:
Brand New World: The Expanding Role of the Digital CMO
The role of the CMO is evolving rapidly through the influence of technology and digital, as we must extract insights from big data, learn from disruptors, and adjust approaches to product design. That’s why we’ve dedicated an entire half-day to helping senior level marketers understand the tectonic shift that is taking place today. Join fellow CMOs offsite at Bloomberg as experts, including Jill Nussbaum from The Barbarian Group; author Douglas Rushkoff; Lisa Shallet, Goldman Sachs, James Cooper from betaworks.
Before you head to Thursday’s CMO summit at Bloomberg, whet your appetite for advertising and marketing insight at these idea-spiking, success-spurring events happening earlier in the week at Campus:
- Fueling Social Fandom at MTV, VH1, and Comedy Central
Millennials and Gen-Xers are passionate about the TV shows, movies, and songs they love—and they aren’t afraid to tell you how they really feel through their tweets, shares, likes, posts, hashtags, and more. Learn from the networks that do it best on how to excite your audience enough that they take their opinions to the web.
- PSFK Labs’ Future of Retail Showcase: Creating a Sustainable Instant Retail Model
Piers Fawkes, Editor-in-Chief of PSFK.com, and the team behind PSFK’s much buzzed about 2014 “Future of Retail” report invite you on a riveting exploration of the ideas and innovations shaping tomorrow’s retail landscape. He’ll be joined by a thrilling lineup of guest speakers from leading brands and cutting edge innovation incubators, including Tim Queenan, Director of Strategy, Google Creative Lab, Lee Hnetinka, CEO & Co-Founder, WunWun and Rachel Shechtman, Founder, Cube Ventures and STORY.
- Grow Your Audience with Google, Hosted by Google+
More eyeballs on your content are never a bad thing—they equal more logins and registrations, more app downloads, and more user engagement. The innovators at Google and the companies that have utilized their innovations share how you can, too.
And if you want more from Google, Make Your Brand Social Across The Web brings Diya Jolly, Senior Product Manager at Google, to share how Google+ helps you express your brand, create deeper connections with your audience, and get discovered across Google and the web.
- The State of Real-Time Vs. Predictive Marketing in 2014
Spontaneity and diligent planning: They both have their benefits, so which should your marketing team use to get the ultimate response from your target audience? Proponents of both real-time marketing and predictive marketing, uberVU’s CEO Mark Pascarella and MYR’s Chief Distribution Officer Jeff Melton, respectively, argue their case then open the discussion to determine the best ways and the best times to use both strategies.
- The UnQuiz: Test Your Knowledge of the Biggest Brand Surprises on Social
Think you know social media? It might be time to think again. Author, former digital editor of The Onion, and comedian, Baratunde Thurston, will do his best Alex Trebek as he hosts this sure-to-be side-splitting quiz show to showcase what Unmetric already knows — which brands are succeeding online, and how.
Have you registered yet? No? Get your pass today here, enjoy tons of amazing free perks from Citibike, Naked Wines and the New York Times, and join us and our partners, Nokia, for what will be an extraordinary week of exploring our always on, always connected world.