Tonight: Chiddy Bang to Perform at SMW Closing Celebration!

It’s been a crazy, amazing and historical week–we saw tweets from space, wrestlers taking over panels and so much more!

Now it’s time to party!

Chiddy Bang is a Philly based hip-hop duo featuring 19-year old Drexel Students Chidera “Chiddy” Anamege (emcee) and Xaphoon Jones (DJ/producer). They’ll be rockin’ the beats tonight at District36!

Their hip-hop sound combines electronica and indie sensibilities and has been described as “a hipsters wet dream” using samples from groups like MGMT and passion pit.

Check out their video below for the song “Opposite of Adults” where they sample MGMT’s “Kids”.

Fun (internet-related) facts about the band:

#1 fastest growing artist on the internet according to Next Big

top 10 most blogged about artist on the entire internet (from Blackbook to Kanye West)

– video for “Opposite Of Adults” has over 7 million plays on YouTube

Kanye West posted their video for “Opposite of Adults” on his blog

– Video feature on w/ over 250k views in 48 hours

– mixtape “swelly express” had over 100k downloads in 6 weeks

Blackbook proclaimed “swelly express” one of the “3 mixtapes you need to own” (alongside Drake & Donnis)

We are stoked to hear them tonight! Party on!

Joanna Firneno is a contributing writer to the Social Media Week blog and is an Associate Communications Manager at Deep Focus.

Networking Down the Homestretch

There’s only day left to meet people at Social Media Week. Spend the time tonight to use our community page or mobile AttendeeApp to track down several “must meet” contacts. Tweet them, find them, and make a meaningful connection on Friday.

When you depart the conference tomorrow night, don’t feel overwhelmed by the hundreds of business cards that you will have to sift through on Monday. Rather than spending the tedious time looking up the right “John Smith” on LinkedIn, use the SMW Community Page to quickly find all of the online profiles for a specific contact. Check out their blog and company… and then friend, follow, and connect on LinkedIn in one fell swoop.

Reinforce your connection and lets continue this exciting conversation!

Red Bull Space Gaming Happy Hour with Ian “Enable” Wyatt, Tomorrow!

We are so grateful to Red Bull for hosting our Entertainment, Gaming & Sports Hub throughout the week! In addition to the several content related events taking place everyday, Red Bull is also hosting a Gaming Happy Hour!

Sip on a Red Bull and Vodka during your liquid lunch break and challenge seventeen-year old,  pro-Halo player “Enable” at some good old fashioned video game fun! Let’s see who has the best game: YOU or this high school kid?

Seventeen-year-old professional Halo player, Ian Wyatt - better known to his fans as “Enable”

Don’t worry, you won’t have to challenge this pro in Halo ( we know you’d lose!)–here is a description of the new game you’ll get a chance to test drive:

Imagine being able to speed around your own custom-built racetrack at speeds of up to 200 mph. Oh, and you get to show it off to your friends, have them race it and create their own tracks for you to race on. Now you don’t need to be a professional driver to do so. All you need is your iPhone or wifi-enabled iPod Touch and some cans of Red Bull to experience the brand-new Red Bull Augmented Racing app, which will make its public debut in March. Stop by Red Bull Space everyday this week between 2:00 p.m. and 3:00 p.m. for your personal sneak peak of Red Bull Augmented Racing, as well as the chance to drive the Holy Grail of Gran Turismo 5 – the Red Bull X2010 prototype.

Other games include; Shaun White Snowboarding, Halo: Reach, Moto GP, Dead Space 2, FIFA, Grab Turismo 5 Stimulator, and others!

Get your game on at the Red Bull Space tomorrow, February 10th from 2-4 PM.

(We wouldn’t plan any meetings or calls after 4 PM.)

See you there!

Via Thrillist: Win An Exclusive Invite to the SMW Closing Celebration

You tweet like the best of them. You’re a mayor. Your comments are no stranger to Gawker’s articles and you’ve made endless connections on LinkedIn.

Needless to say, you are no stranger to all that is social media. You know who’s who and have been attending panels all week or watching via the SMW livestream

So why not party like the best of them? Or at least get a chance to see Chiddy Bang while sipping on some Macallan

Well now is your chance to rub elbows with the kings and queens of social media and all who fall in between!

Thrillist is giving you a chance to attend the exclusive, invite-only Social Media Week Closing Night Celebration on Friday, February 11th at District36.

ALL you have to do is enter your email here.

Pretty easy, right? Good luck! Hope we get to see you there!

Event Spotlight: Fueling Passion for Music Discovery, Hosted by Pandora, Big Fuel and Social Media Advertising Consortium

It’s the second day of Social Media Week and we hope you are all enjoying the awesome panels and parties! Have you been meticulously and strategically planning out your agenda for this week?

Well don’t forget to pencil in this event hosted by Pandora, Big Fuel and Social Media Advertising Consortium:

What is this event called? Pandora Presents: Fueling Passion for Music Discovery

Where am I going? Entertainment, Sports and Gaming Hub at the Red Bull Space

When? Wednesday February 9th from 6-9 PM

What’s this all about? Join industry executives, social media insiders and bloggers to share insights and ideas in a relaxed setting fueled by good music, food and cocktails.

Don’t forget to register here!

Guest Post: Mike Matthews, Founder and Managing Director of The Mobile Culture

This guest post has been brought to you by Mike Matthews–Fighting “decisionparalysis” at retail with mobile technology. You can follow his tweets here.

A legacy client from the pharmaceutical industry once humbly shared a major business challenge they were faced with:

“Mike, I’ve got 1.5 minutes to sway a consumer to purchase one of my cold/flu products while in-store and I’m competing against a new competitor every quarter (it seemed) and “loyal” consumer base that’s faltering. What’s the answer? They all have smart phones, so should we create some mobile apps?

We discovered that the consumer was overwhelmed with being able to match symptoms to the product benefits of over six product lines which treated “cough & cold” to “long-acting fever” to “cough & chest” (you get the picture).

Before throwing out the entire product line and then launching a singular product which served all symptoms we knew two things:

  1. The product worked. It was hyper-focused on symptoms and when taken properly it beat out the “all-in-one” solution.
  2. Consumers had phones. More than that they used them to call/text for health counsel, to scan for competitive pricing or coupons and to find out where the nearest Blockbuster video was located.

If there was a way we could initiate dialogue with our consumer on their mobile devices, we could drive sales. An app? No. We have 1.5 minutes and that time would be spend downloading and we got ourselves a customer who can barely stand up straight.

We had to create value for the consumer. Value first, product second. What if the consumer told us their symptoms and we gave them the recommendation? What if we listened to them and served as a “mobile concierge” of sorts to alleviate their mental exhaustion? Now that dialogue is struck and choice is made clear, what else can we do to maintain this conversation?

I use this pharma example to share what brands, from pharma to auto, feel everyday. They know they have potential and current customers armed with “always-on” mobile devices but lack understand as to what they should do about it. How do I drive a consumer in-store, communicate with them while in-store and continue dialogue when they leave? Every brand is different, but one thing is for sure, the opportunities exist. At the upcoming “Convergence: How Social Media & Mobile Change the Way We Make Decisions and Shop” you’ll hopefully leave with an idea that speaks to your consumers.

Hosted by Saatchi WellnessConvergence: How Social Media & Mobile Change the Way We Make Decisions and Shop aims to highlight why and how convergence is impacting marketing, advertising and sales and will provide a deeper dive into mobile and social commerce and what this means for brands. This event will be held at Saatchi & Saatchi on February 8th from 12 to 3 PM. You can register here.

Event Spotlight: Expanding the View: Promoting LGBT Human Rights Through Arts Activism and Social Media

This event spolight is brought to you by Marcia G. Yerman, co-founder of cultureID and blogger for The Huffington Post. You can follow here tweets here.

The power of social media to expand our view of global cultural issues emphasizes the interconnectivity of our communities and our lives. It offers the opportunity to inform and be informed and creates a more intimate global community through shared experiences.

Intersections International and cultureID will co-present “Expanding the View: Promoting LGBT Human Rights Through Arts Activism and Social Media.” Panel participants will discuss how creative communication advances and amplifies the call for LGBT equality in the United States and globally. A Q & A forum with the audience will be part of the presentation. Questions can be submitted before and during the event via Twitter to @IntersectionsNY or @cultureID with the hashtag #smwexpand.

Topics will include:

  • The use of social media in tandem with online exhibits, e-zines. and video to disseminate creative work addressing social justice issues.
  • Issues concerning ideology / iconography and ownership in the age of digital reproduction and dessimination.
  • An examination of the Hide/Seek: Difference and Desire in American Portraiture exhibit in Washington, D.C. where the video “A Fire in My Belly” by David Wojnarowicz (created in 1987 in response to the AIDS epidemic) was pulled by Smithsonian Secretary Wayne Clough. With social media, how has push back changed from the 1980s when the NEA was under attack?


  • Macky Alston, Documentary filmmaker and former Director of Auburn Media

This event is being held on Tuesday, February 8th from 7-9 PM. You can register here.

Hub Spotlight: The Paley Center for Media

Social Media Week New York begins next week and posts this week will include overviews of each of the five Content Hubs, which is where much of the programming is taking place.

We are thrilled to be teaming up with The Paley Center for Media, host of the People & Society Social Media Week Content Hub! This Hub will feature events that will place you at the nexus of technology, activism, and social change.

Social Media has given activists and change makers the ability to access new audiences and, particularly in the case of Newark residents on a snow day, the ability to access influencers with the intention of influencing them (to shovel their snow or otherwise). Social Media has altered the way that governments and people interact and it’s made the process of policy and advocacy simultaneously more complex and more accessible.

Events throughout The Paley Center for Media will investigate this dynamic—these events are not to be missed.

The day begins on Monday with an event being hosted by Purpose on Consumer Activism & Social Change. Contributors will discuss the potential for change using consumer power and key brand partnerships to solve global problems. Following that, Reboot will tackle the future of citizen activism and participatory government in a session entitled “Citizen 2.0” which will cover how social media is resulting in more inclusive forms of political engagement.
Tuesday is jam packed so be sure to grab a cup of coffee (sponsored by Whole Foods) before heading into your first panel. The morning will begin with a session from Luminary Labs that will illuminate how social technology can play a role in our health featuring presentations from thought leaders. This will be followed by an panel hosted by Convio that will delve into the role of social media in perpetuating, and cultivating, social good by looking at tools like Causes, CrowdRise and Jumo.

The afternoon continues with a purpose, with Purpose leading a panel called “Let Them Eat Tweets” that will delve into how modern day tools are resulting in 21st century movements. During this panelPepsiCo is also leading a discussion on how to build the women’s audience for films focusing on how social media has helped studios, producers, distributors and marketing experts reach a more diverse demographic. ALSO, during these events Fenton will be hosting an interactive discussion on 12 driving forces in communications and concludes with concrete steps on what you need to do in the “new normal”. You’ll have to choose from these three amazing events since they overlap–but don’t worry we’ll try not throw any hard decisions your way tomorrow!

Maybe you can sleep in a little on Wednesday and weigh in on Valuing New Media Companies vs. Old(er) Media Companies in the afternoon. Then, learn more about being socially responsible on the web and see what speakers from the Ad Council, MTV, National Suicide Prevention Lifeline and the Jed Foundation have to say about Responding to Suicide and Digital Abuse.

On Thursday, the early bird gets the worm (also coffee and breakfast snacks from Wholefoods) while Purpose hosts another great panel–The Rise of the Movement Entrepreneur— that will discuss topics such as when a movement is the necessary intervention, the struggles with this new form of entrepreneurship, and the social impact of such ventures. Then, the hostess with the mostess, United Nations Global Pulse will take care of you for the rest of the day with Engagement in the Age of Real-Time which includes  a slew of keynotes, presentations and  panels from PSFK and Robert Kirkpatrick to name a few…

Finally on Fridaydecisions, decisions, decisions. There are two morning events  you’ll have to choose from. The panelists of the Open Government and The Transformation of New York City’s Digital Environment discussion will talk about the City’s use of social media and technology to better serve its customers and promote economic development while Scott Case, co-founder of and Malaria No More will be leading the event titled: Non Profits using Social Media to Close Doors…for Good (be sure to bring your business cards to this one).

Joanna Firneno is a contributing writer to the Social Media Week blog and is an Associate Communications Manager at Deep Focus.

Event Spotlight: 140 Characters Project Launch Party

Be a part of  “twistory” and join Edelman Digital and Ish Entertainment in celebrating the kick off of the 140 Characters Project, a year-long search documenting 140 people whose lives have been forever transformed by social media. The search and documentary’s filming will begin at this cocktail party.

Get the 411 on the exclusive, invitation only event below (did we mention there is an open bar?):

What is the name of this event? 140 Characters Project Launch Party

Who is hosting this? Edelman and Michael Hirschorn

What time is it and where can I drink for fr–, I mean be a part of this awesome event? Tuesday, February 8th from 6-9 PM at 250 Hudson Street (16th Floor-Penthouse).

Aside from me, who else is excited about this? Libby Pigg, Senior Vice President at Edelman Digital. She wants you to know:

“Social media is something that we at Edelman have a tremendous amount of passion for, so it seemed like a perfect fit to align with a global initiative like Social Media Week. We hope our event on Tuesday evening  will be a good combination of entertainment, content and networking with an amazing group of  ‘characters’ that one might not typically see at a social media conference.”

This event has limited space so register now!

Joanna Firneno is a contributing writer to the Social Media Week blog and is an Associate Communications Manager at Deep Focus.

Hub Spot Light: JWT

Social Media Week New York begins next week and posts this week will include overviews of each of the five Content Hubs, which is where much of the programming is taking place.

This year, we’re proud to count esteemed advertising agency and SMW global sponsor JWT as the host of the Business, Media and Communications Hub. Over the course of Social Media Week, the stage at JWT will feature keynote remarks and interviews with diverse speakers such as JWT’s David Eastman, Foursquare CEO: Dennis Crowley, authors Frank Rose and Steve Rosenbaum, MB Christie of the Financial Times and DJ Funkmaster Flex in addition to dozens of incredible panelists.

The panels and discussions being held at JWT will emphasize the role of technology and social media in packaging brands and engaging consumers, with each session providing attendees insight into how the giants of industry are strategically leveraging social media to achieve their aims.

Here’s a quick walk through of everything you can anticipate next week at JWT:

On Monday morning David Eastman, JWT World Wide Digital Director & North American CEO will offer initial remarks to set the stage for an incredible week. Following Mr. Eastman’s keynote, panelists that span across the gaming industry will join together to discuss the prominence of social games as well as how social dynamics are reshaping games.

From there, we’ll dive right into a session hosted by Microsoft Advertising that will investigate the ecosystem between paid, owned, and earned media as well as it’s changing effect on marketers.

The day will culminate with a Deep Focus panel on participation, aggregation and criticism in the digital age.

But we’re just getting started!

Tuesday at JWT will kick off with a breakfast and panel hosted by Meebo, followed by a keynote from Benjamin Palmer who is the CEO of the Barbarian group on humanizing brands. Immediately following Mr. Palmer’s remarks, stay put for a panel that will look at the necessity for publishers to simultaneously act as technologists. The day will conclude with a panel hosted by KickApps on whether to play offense or defense when it comes to social strategy.

Wednesday begins with a keynote from John Winsor, CEO of Victors & Spoils, the world’s first creative (ad) agency built on crowdsourcing principles. Mr. Winsor will then moderate a panel discussion on the power of collaboration and sharing focusing specifically on the impact of mass collaboration leading to co-creation and co-consumption.

Join YouTube around lunchtime for a session on creative Storytelling in the Digital Age, a workshop that will analyze YouTube as the modern day campfire.

Wednesday afternoon sessions will include a keynote from Foursquare CEO Dennis Crowley, a 360i panel on how to reach consumers and an Adweek & JWT collaborative panel on twitter that includes catering provided by Whole Foods.

Listen up on Thursday morning for a panel on social listening and the importance of being able to comb through the noise to make decisions on behalf of brands, hosted by JWT. The panel will be followed by keynote presentations from Frank Rose, the author of The Art of Immersion and Steve Rosenbaum, author of Curation Nation. Following their discussion, join DotBox for a discussion on Social Commerce.

Friday morning will begin with a keynote from MB Christie, head of product at, following a panel on mobile strategies hosted by DotSUB on how leading brands are leveraging mobile technology to activate their brand’s regional and global social engagement strategies.
Phew. What a week- and that’s only our first hub!

Check back here for more Hub Spot Lights and in the meantime be sure to check out our Hub pages to register for events. Tickets are going fast and you must register to guarantee access to an event.

Event Spotlight: If Your Real Life Were a Social Network, Hosted by SapientNitro

What if people spoke in Twitter updates? What if we reprinted embarrassing pictures of each other and handed them out to thousands of strangers? Or to co-workers?

Social networks have fundamentally changed the way we socialize, so connected  users are increasingly looking for ways to marry their virtual experiences with their real ones. Platforms like foursquare bring the online space into our everyday lives. As they gain in popularity, we’re witnessing an increasingly fine line between our online social networking worlds and our real worlds. Will this line blur even further in 2011?

Start your Monday morning off right and kick it off with a series of pre-filmed xtranormal vignettes that depict the absurd and potentially hilarious scenarios that could occur when social media networks and the real world collide. Discussion to follow. Get all the details below!

What is this event called? If Your Real Life Were a Social Network

Where will this event be held? Science and Technology Hub at Google

When will this event be held? Monday, February 7th from 9 AM to 11 Am

Who is hosting this event? SapientNitro

Who is putting their two cents in? (Moderator) Melissa Read, Ph.D.: Behavioral Psychologist and Director of Marketing Strategy at SapientNitro, Alison Barth, Ph.D.: Dept of Biological Sciences at Carnegie Mellon University, Shayla Thiel-Stern. Ph.D.: Associate Professor, School of Journalism & Mass Communication at the University of Minnesota and author of Instant Identity (Mediated Youth), Duncan Watts, Ph.D.: Principal Research Scientist at Yahoo; Director of Human Social Dynamics Group and author of Six Degrees: The Science of a Connected Age and Chris Mahl: SVP & Chief Brand Alchemist at SCVNGR.

What’s this event all about? Following the presentation of the vignettes, a discussion moderated by Melissa Read, who specializes in behavioral anthropology in the digital space will begin. She’ll raise questions about how social behaviors manifest themselves differently online than they do offline and the effect this is having in the “real world.” The panelists will also explore these behaviors from the perspectives of a scientist who uses social networking to describe neural behavior, a professor who studies the effects of social media on teen girls, a celebrated researcher who experiments, measures, and explores our modern day social behaviors, and an entrepreneur who has developed a social media application to form real world connections.

Don’t forget to register here.

Joanna Firneno is a contributing writer to the Social Media Week blog and is an Associate Communications Manager at Deep Focus.

Event Spotlight: WikiLeaks and Online Civil Disobedience

This blog post is a contribution from Daniel Teweles, the VP of Business Development and Marketing for Personal Democracy Forum (@pdfteam). You can follow him via @dteweles and

Personal Democracy Forum (PdF) has been experimenting with and documenting how politicians and governments are using social media long enough to appreciate having the term “social media” to describe these technologies!

In our role as conveners abroad and domestically (PdF’s annual conference in NYC is the world’s leading conference exploring and analyzing technology’s impact on politics and government), PdF regularly gets to interact with, learn from, and promote social media innovators and applications. In our editorial role on (the web’s leading blog covering the intersection of technology and politics), we regularly analyze, dissect, and explore the implications of the growing role social media plays in affecting change.

And so, with the idea of taking our ever growing and (often) random assortment of community all stars and zeitgeist tapping topics, we’re thrilled to announce our event at Social Media Week NYC 2011: WikiLeaks and Online Civil Disobedience, Hosted by Personal Democracy Forum, hosted at the Art & Culture Hub at Hearst.

On December 3rd, noted cyber-libertarian John Perry Barlow tweeted:

Internet freedom activists using distributed denial of service attacks to shut down websites say they’ve invented a new kind of online civil disobedience. Critics worry that the tactic can backfire, and moreover, that the internet is more an ally of authoritarian regimes than we think.

We are pleased to bring together a ridiculous group of luminaries to provide their assessments of this ever changing status quo, while taking your questions. John Perry Barlow, co-founder of the Electronic Freedom Foundation, Evgeny Morozov, author of the new book The Net Delusion: The Dark Side of Internet Freedom, and Deanna Zandt author of Share This: How You Will Change the World with Social Networking will all be there. Will you?

Tickets available here.