Key Takeaways And Featured Interviews From #SMWNYC

Thank you again for an amazing week. We wanted to share just a few highlights from our press and media partners. Tech Affect shared their key takeaways from Day 1, Day 2, Day 3, and Day 4, and Tech Times featured The Best #SMWDiversity Tweets You Should See.

And here are a few great interviews from our HuffPo Live partners including Ron Young, Shocase Founder and CEO.

Shocase Founder and CEO Ron Young

Brandwatch CMO Will McInnes

Ford Futurist Sheryl Connelly

Also, did you sign up for Shocase to get free coffee during the week? (If not, hint hint). Just a reminder that Shocase is giving away an iPad Air 2 to one person who signs up and adds their LinkedIn profile, so sign in and do that now to be entered. You can also watch the short Shocase demo video and click “Join” at the end to get started. The deadline for the iPad Air drawing is tomorrow, enter now!

Also, please take 5 minutes to complete our survey here. In exchange, you’ll be entered into a draw to win a $250 VISA Gift Card.

Thank You From The SMW NYC Team!

Thank you for playing your part in helping to make Social Media Week such a huge success. We were thrilled that you were able to contribute to the incredible energy at our Campus experience last week.

As we reflect back on our 7th edition of SMW NYC, we want your feedback. We want to continually improve with each edition of SMW, making it better for you each time.

Please take 5 minutes to complete our survey here. In exchange, you’ll be entered into a draw to win a $250 VISA Gift Card.

As always, it was a week to remember. Together, we saw some inspirational speakers, from Rev. Jesse Jackson exploring why diversity in tech matters to Alex Blumberg on the return of the podcast, to Beth Comstock on fostering innovation and disruption in organizations.

We’ll have more updates and recaps to share in the days/weeks to come, and of course we’ll be back for our next edition between June 8-12. Until then, here are a just a few highlights from the week that was SMWNYC 2015:

  • Martha Stewart hosted (and won!) a drone-jousting competition
  • Pete Cashmore of Mashable joined our founder for a fireside chat
  • Jan Rezab of Socialbakers explained why 2015 will be the year of social video
  • Patrick Stokes of Salesforce highlighted the best strategies to get closer to your customer with social
  • We showcased our 2015 Startups To Watch, in partnership with Entrepreneur and Mondelez
  • Robert Harles of Accenture explored how to use metrics to drive business transformations
  • Our founder rang the closing bell at Nasdaq in Times Square, along with our production partner MKG, and our partners at Accenture, Salesforce, and Socialbakers

And this is just a handful of all the amazing activities we saw last week.

Whether you are one of our incredible event partners, attendees, or volunteers we could not have had another successful year without you!

Please know that your participation whether by tweet, FB like or in person is greatly appreciated! From the bottom of our heart – THANK YOU.

And lastly:

  • A very special thank you to our production partners MKG, our Global Sponsors Socialbakers and Meltwater, and supporting sponsors including Accenture, Brandwatch, Fiverr, Ford Motor Company, Hootsuite, Pixable, Qzzr, Salesforce, Synthesio, Shocase, Tumblr and more. SMW wouldn’t be what it is without them.
  • Did you sign up for Shocase to get free coffee during the week? (If not, hint hint). Just a reminder that Shocase is giving away an iPad Air 2 to one person who signs up and adds their LinkedIn profile, so sign in and do that now to be entered. You can also watch the short Shocase demo video and click “Join” at the end to get started. The deadline for the iPad Air drawing is 3/6/15.
  • Also, Fiverr gave away over 450 free creative services at SMW, but still have 50 left. Sign up now to claim yours! Offer expires on 3/16/15.

Friday: Final Day At Campus

We’ll be kicking off our final day at Campus, and we want to see you there!

Today’s programming is looking amazing, including a strong beginning with many options:

  1. Building Social Movements: Reigniting Human Connectivity, with Cotential, INNOVATE Stage, 9:30am – 10:45am
  2. Brand Reputation Management: Tactical Ways to Build an Army of Advocates, with Meltwater, Masterclass Room 1, 10:30am-11:30am
  3. People-Powered Marketing: A Crash Course in Putting Consumers at the Heart of Your Brand, with Crowdtap, ENGAGE Stage, 10:45am- 12pm
  4. How to Efficiently Use Visuals to Better Engage Your Audience, with Pixable, Masterclass Room 1, 12pm- 1pm
  5. Pinterest and the New Breed of Autonomous Marketing Platforms, with Adaptly, ENGAGE Stage, 12:30pm – 1:45pm
  6. The Future Will Be GIF’d: A New Universal Language For Information, with GIPHY, EXPLORE Stage, 12:30pm – 1:30pm

Help us close out the week in style and with enthusiasm!

The Ten Trends Ford Forecasts to Shape 2015

From the growing influence of Gen Z-ers to the emerging a la carte mentality that trumpets access over ownership, Ford takes a closer look at the trends expected to influence consumers and brands in 2015 and beyond.

For more than a decade, all eyes have been on Gen Y– the millennial generation that has marched the world through the digital age of disruption. And while Gen Y continues to evolve and fascinate the world, attention is now turning to the cohort right behind them — Gen Z, roughly defined as those born after 1993 are some of today’s youngest entrepreneurs and consumers. Raised in an on-demand, connected and impatient culture, expectations are running high for this group that accounts for more than 2 billion globally. With a mantra of ‘good things come to those who act,’ Gen Z-ers are not going to let traditional stumbling blocks get in their way of making their mark on the world.

One company, Ford Motor, is starting to think seriously about Gen Z. As featured in Ford Motor Company’s third annual trend report, “Looking Further with Ford 2015,” examines the growing influence of young, socially conscious consumers, highlighting data and insights about global consumer habits and behaviors expected to shape culture in 2015.

The 10 trends Ford expects to influence consumers and brands in 2015 and beyond include:

  1. Make Way for Gen Z: With considerable pressure and high expectations, Gen Z’s mantra is simple: “Good things come to those who act.”
  2. Rally for Renegades and Rebels: Society has always loved risk takers, but the marketplace has never been more receptive to those who push boundaries and break molds.
  3. Flaunting Failure: The stigma of failure is quickly eroding; in an era of constant change, the only true failure is a failure to try, failure to improve and failure to evolve.
  4. Carryless Movement: Today’s consumers don’t want to carry things and, increasingly, don’t need to. New technologies such as wearable gadgets and smartphone apps are transforming the mechanics of how consumers pay for goods and services, how and where marketers reach their customers, and who people trust with their most valuable information.
  5. No Strings Attached: In a world where innovation moves so rapidly, no one wants to be left behind with a product that has become outdated or obsolete. The result is an emerging a la carte mentality that trumpets access over ownership.
  6. Expanding Next of Kin: As traditional families and communities become less the norm, the concept of family is adapting, expanding and evolving in a most personal fashion.
  7. Give and Take of Privacy: Privacy has become a delicate balancing act, and there is a trade-off between information consumers are willing to share and the benefits they receive in exchange.
  8. Elusive Health: A decentralized effort to inform consumers about healthier lifestyle habits has led to confusion and a global population getting fatter and sicker. Consumers need a clear signal amid the noise to translate the information into action.
  9. Escape Artist: In today’s 24/7 culture, the desire to get away mentally and physically remains compelling. People are increasingly seeking out immersive adventures, elevating escapism to a fine art.
  10. Many Faces of Mobility: In an age of constant innovation, mobility is outpacing the definition of the word as the concepts of transportation and communication converge.

For the full trend report, please visit Looking Further with Ford 2015.

At Social Media Week, Ford’s Futurist Sheryl Connelly, joined by other notable panelists, will host an interactive dialogue on the featured trends in the 2015 “Looking Further with Ford” Trend Report to provide further insights on this up-and-coming generation and how they are already shaping the future.


What Podcast Belongs In Your Weekly Schedule?

Whether you want sports, politics, comedy, or brilliant storytelling, there’s a podcast out there that has what you were looking for. Answer these 6 questions to find out what you should be listening to (if you aren’t listening to it already).

On Thursday February 26, join Owen Fuller, Chief Qwizard at Qzzr, as he shares lessons learned from reverse engineering an inhuman amount of viral quizzes on sites like Buzzfeed and Qzzr.

He’ll teach the secrets Qwizards use to drive social traffic and lead generation, including the keys to optimizing quiz titles, questions, imagery, calls-to-action and outcomes. He’ll wrap by taking you on a personal tour of the hall-of-fame of quizzes that rock — and make the cash register ring.

The Art of Troublemaking, The Future Of Connectivity, And More: Day 2 At #SMWNYC

Yesterday was our first day of SMW NYC. We had some incredible content, including drone-jousting with Martha Stewart, learning why 2015 will be the year of social video with Socialbakers, and introducing our 10 Startups to Watch with and Mondelez.

We’ve got even more awesome in store for you today. Here’s six events that should be on your radar:

  1. Why Social Is About The Message & The Cultural Connection, with lettrs, Masterclass Room 1, 9am – 10am
  2. The Art of Troublemaking: Shatter the Status Quo and Ignite Innovation Inside Your Organization, with Salesforce Ignite, EXPLORE Stage, 9:30am – 10:30am
  3. What’s the Difference Between Social Marketing and Social PR?, with Socialbakers, ENGAGE Stage, 10:45am – 12pm
  4. What’s the Wifi Password? Exploring the Future of Mobile Connectivity With Karma CEO Steven Van Wel, EXPLORE Stage, 11am-12pm
  5. A Future for Transportation: Advances in Automotive Tech, Logistics and City Infrastructures, with Barbarian Group, INNOVATE Stage, 2:45pm- 4pm
  6. Making Mobile Ads Work, with Tumblr, INNOVATE Stage, 4:30-5:45pm

Also, we’ve been warned : the wearables are coming. Find out which one might be worth your while with our Qzzr quiz and join us for our Decoding Wearables Masterclass with Decoded at 10:30am.

Which Wearable Technology Is Right For You?

We’ve been warned : the wearables are coming. Find out which one might be worth your while!

On Thursday February 26, join Owen Fuller, Chief Qwizard at Qzzr, as he shares lessons learned from reverse engineering an inhuman amount of viral quizzes on sites like Buzzfeed and Qzzr.

He’ll teach the secrets Qwizards use to drive social traffic and lead generation, including the keys to optimizing quiz titles, questions, imagery, calls-to-action and outcomes. He’ll wrap by taking you on a personal tour of the hall-of-fame of quizzes that rock — and make the cash register ring.

Ending Global Gridlock With Smarter Transportation

By 2025, more than half the world’s population will live in cities of 10 million residents or more and today’s global car census of 1 billion will likely double by 2050. In this way, many urban planners and automakers, and in particular Ford Motor Company, envision the potential for global gridlock on a scale the world has never seen before.

Car companies are now challenged to develop a better connected, more intelligent transport system for cities that will solve the challenge of urban mobility. In order to work towards this solution, auto companies are launching initiatives to better understand how consumer behavior is changing – including developing smarter in-car technologies, innovative connected vehicles and experimenting with alternative forms of car ownership and sharing models to identify long-term solutions that improve the customer experience.

For instance, Ford just launched the all-new SYNC 3, a new communications and entertainment system feature that can help a driver find the shortest and most fuel efficient routes to their destination.

One sector that auto companies are exploring is the idea of connected vehicles. With closer collaboration between carmakers, and greater use of technology, an interconnected system can link pedestrians, bicycles, cars and commercial and public transport. For example, innovations such as the connected car provide multiple options to use vehicles more efficiently. Connected vehicles would not only speak to each other, but also the roadways and networks around them, creating a smart vehicle network. Although there is no off-the-shelf remedy to “global gridlock,” smart vehicles can enhance mobility and, at the same time, reduce congestion, accidents and pollution.

These smart vehicles will not only provide a safer, more efficient driving experience, but will provide automakers with data that will help transportation providers better understand their customers needs, and help identify and develop the right technologies to enhance our global driving systems.

Another area that car companies are exploring is car sharing and on-demand transportation, which have been the embodiment of the sharing economy – led by companies like Uber, ZipCar, Lyft and RelayRides. These services are currently an enticing alternative to many urban-dwelling customers, and car companies are taking a closer look at consumers’ car sharing behaviors. For example, in New York and London, through a service of premium mini-buses offering on-demand transportation, Ford’s Dynamic Social Shuttle experiment aims to understand the social dynamics and routing requirements of shared transportation. Targeting a “white space” opportunity between traditional city bus services and on-demand personal transportation services, Ford aims to lower costs, improve efficiency and still satisfy individual needs.

So what does the future hold for transport in our cities? On Wednesday February 25, join Erica Klampfl, Future Mobility Manager at Ford Motor Company, for a discussion on how we will get along in a dense world and what’s to come in order to make our movements more efficient. Erica will be joined by Reilly Brennan, Stanford University Transportation Guru; Jamyn Edis, Founder and CEO, Dash and Colin Nagy, Executive Director at Barbarian Group.


What Kind Of Startup Are You?

Ever thought of starting your own business? See which kind of startup is a good fit for you.

Join on Tuesday February 24, for 2015 Startups to Watch, presented by Entrepreneur and Mondelez, featuring demos and discussions with the founders of the 10 disruptive companies. Our 2015 Startups To Watch include:

  1. Abacus – Omar Qari
  2. Affectiva – Rana el Kaliouby
  3. Alfred – Jessica Beck
  4. Beautified – Peter Hananel
  5. Cognotion – Joana Schneier
  6. Dots – Paul Murphy
  7. One Month – Mattan Griffel
  8. Shyp – James Queen
  9. Spring – April Uchitel
  10. The Grid – Dan Tocchini

Take Command Of Your Data: Making Sense Of Social Sentiment

This post is the third of a multi-part series with our partner Brandwatch, in which Will McInnes, CMO of Brandwatch, examines how brands can unlock the power of social data and social listening for business.


Here’s an understatement: Sentiment, in life and in data, is a sensitive topic.

In the last six months, more than ever before, the cultural landscape and specific groups of data scientists have cast a sharp light on social sentiment. Questions mount and responses fluctuate as the validity of this type of data is scrutinized from every angle.

A prime example was the whole #Gamergate … entity. Social reactions spurred social data analysts to dissect and discuss various data insights and stats put forth by a variety of sources. It caused an uproar in not just the gaming community, but the world of data analysis.

The fact of the matter is social data sentiment is a tricky subject.

We asked the experts from social strategy and analytics company Converseon and Brandwatch to answer some hard-hitting questions about social sentiment data.

Let’s see if we can make some sense of all this sentiment with Converseon partner Erin Tavgac and Brandwatch data scientist Dr. Mike Williams.


Q: What are the different automated strategies social sentiment analysis companies use to determine sentiment? How is sentiment extracted from social mentions?

Converseon: Traditional approaches have used a combination of rules-based and dictionary-based approaches which essentially look to define a set of rules or words that correlate with a specific sentiment (e.g. the word small means negative). These approaches have limitations as it is virtually impossible to distill varied usage within different contexts into a strict set of rules (e.g. the word small may be negative when referring to hotel rooms but positive when referring to smartphones).

There is now an emerging class of automated strategies that utilize a combination of machine learning, Natural Language Processing, and statistical methods to capture the nuance and varied usage within human language. These algorithms are trained by humans (to mimic the advanced interpretation that we as humans instinctively use in interpreting language) and are significantly more effective at extracting true sentiment from social mentions.

Brandwatch: Determining the sentiment of a document (a tweet, a news article, a transcription of spoken language) pretty much always boils down to identifying words or phrases that indicate positive or negative emotions, or their absence.

The two main approaches differ fundamentally in how the lists of positive or negative emotions are generated. In a rules-based approach, experts will write, curate and maintain a manually constructed list of words and phrases (along with a score indicating whether they are positive, negative or something else). In a machine learning approach, a machine is shown examples of positive, negative or neutral documents, and, if it is shown enough of these training examples it learns the words and phrases that indicate sentiment. In a sense, it generates rules that are in some ways similar to those in a rules-based approach, but it does so automatically.

The upside is that, given large amounts of high quality, relevant data, the rules a machine learns can be more general, more specific and more complete than the human-curated rules-based approach. One of the downsides is that it can only learn linguistic patterns that exist in the training data, so if a new phrase indicating sentiment is created (e.g. “on fleek”) or is simply absent from the training data, the machine may struggle to learn what it means.


Q: Doesn’t society’s propensity for sarcasm make it impossible to determine what is actually sincere and positive, and what is negative?

Converseon: Not entirely. While this is a difficult problem encountered with all sentiment algorithms, the more advanced approaches involving machine learning enable a sentiment algorithm to learn to interpret sarcasm as a human does. A successful approach simply requires robust training by qualified human experts to capture enough data and all the nuanced ways in which sarcasm is employed by authors.

Brandwatch: Sarcasm is often cited as the biggest challenge facing automated sentiment analysis. I have two hunches here. The first is that it is not, in principle, impossible for an algorithm to detect sarcasm. The second is that sarcasm is less of a practical concern — and simply less prevalent — than you might imagine.

I have a related concern though: not all sentiments are simply either positive, negative or neutral. Indeed it’s not obvious what it means to say a tweet about a controversial subject (like gamergate) is negative.


Q: What benefit does social sentiment analysis provide for me? How can it help my bottom line and how can I utilize it in my activities – marketing or otherwise?

Converseon: Social sentiment analysis impacts a company’s bottom line in a tangible way across many functional areas of the business. Within marketing it can be used to better understand what marketing spend / campaigns / initiatives are driving sales (or not) and how overall marketing budget can be optimized to maximize ROI. For customer service and product development it is hugely helpful for diagnosing aspects of a company’s products or services that consumers like and should be emphasized to help grow revenue. The PR function can leverage sentiment analysis to better detect and respond to emerging reputational threats before they impact sales or stock price, while HR can use sentiment to manage employer reputation (thereby lowering recruiting costs and attracting more productive talent to grow the business).

Brandwatch: Sentiment analysis isn’t perfect, especially when applied to short documents like tweets. Most technologies that offer automated sentiment analysis openly acknowledge a 60-80% accuracy rate. But despite that, sentiment analysis does provide is one way to “take the temperature of a room” and, in particular, to compare the temperature of one room to another, or of one day to another. It’s a way to get a handle on questions like: are things getting better? Are people talking about X happier than people talking about Y?

Once these questions have been answered by sentiment analysis, you can go ahead and pinpoint the reason (e.g. celebrity tweet, trending hashtag, etc.) that caused that shift in sentiment. One great use case of this is to get ahead of a damaging social media rumor, or address high-profile customer concerns before they become trending mishaps.


Q: Are there problems with sentiment analysis? Can it be overinterpreted or misused?

Converseon: Yes, the main problems with sentiment analysis stem from the quality of data used as an input and the misuse of popular metrics. When sentiment is applied to highly irrelevant data that hasn’t been cleaned, there is a high degree of neutrality in the data and the signal gets lost within the overall noise that comes with social data. Sentiment is often times also viewed as a basic, topline metric (e.g. positive or negative) which can be overly simplistic and misleading. Truly actionable sentiment metrics (which drive bottom line results) go beyond this veneer and look at more granular cuts / shades of sentiment and cross-variables to diagnose the true drivers behind the sentiment.

Brandwatch: Yes and yes! Machines make mistakes! You should dismiss anyone who says otherwise as a charlatan. Neither precision nor recall are perfect in any automated sentiment analysis system. To say precision and recall are problems in the context of sentiment, is to say, firstly that algorithms sometimes misclassify positive tweets as negative (and vice versa), and secondly that algorithms sometimes misclassify positive or negative tweets as neutral.

What does that mean for users of sentiment analysis? Firstly, you should become used to the idea that individual mentions may occasionally be misclassified. If this happens, it’s not necessarily a sign that the whole system is flawed. Secondly, you should focus on making fair comparisons between the sentiments of sets of tweets according to your system (today vs. yesterday, brand A vs. brand B), rather than treating the absolute numerical score assigned by a system as the main KPI yielded by your social listening product.


Q: How are companies like Converseon and Brandwatch working to make this type of emotion-driven data more reliable?

Converseon: We are working on a couple of key areas:

  1. Increasing the relevancy of the data on which sentiment analysis is run
  2. Using training data interpreted for sentiment by human experts to train algorithms and upgrade precision of the automated sentiment scoring vs. traditional rules-based approaches
  3. Improving the recall of sentiment to capture not just overall sentiment for a social media post but also multiple instances of sentiment expression within a post
  4. Tuning / training sentiment algorithms to specific verticals and brands to better capture nuances in sentiment (as opposed to using a one size fits all approach)

Brandwatch: There are two main strands of research. The first is to improve the rules. This is done by expanding and refining the ruleset used in a human-curated rules-based approach, or by showing the machine more, and more relevant examples of the “right answer”, i.e. tweets with human-assigned sentiment scores.

The second strand of research, which is more ambitious, is to get away from the two crude buckets, “positive” and “negative”. There are more human emotions that positive and negative, and most of them do not lie on a simple continuum from very positive to very negative.


What new possibilities are there now that a business is social?  To learn more, join Will McInnes at Social Media Week New York on Thursday February 26, where we learn how to strategically use social listening for business.

Social Media Week New York begins on February 23. For the full event schedule and how you can join us, visit here.

Gigs On The Go: The Rise Of The Mobile Workforce

Today’s workplace is just as easily your futon, or a line at Starbucks, as it is a midtown office. Freelancing, Gigs and micro-gigs are gaining in popularity, and people are increasingly buying and completing Gigs on mobile. We rely on mobile applications to help us shop, choose restaurants, transfer money, and even search for potential dates. Why not also use them to find work?

The rise of mobile-only or “mobile-mostly” work is changing playtime to productive time. Instead of a constant distraction, your phone can make you more efficient than ever. Always-on connectivity means customers are expecting 24/7 on-demand availability and the new generation of entrepreneurs are rising to meet the challenge. Our phones give us more freedom and control over how and when we work, while giving clients the access they want, when they want it.

Companies such as Fiverr are empowering people to buy and sell Gigs through mobile apps, so they can have complete control of their services, regardless of location. We already rely on apps to help us shop, choose restaurants, transfer money, find directions, and even look for potential dates. Isn’t it about time we embrace them for delivering digital services and products too?


Fiverr is a proud sponsor of  Social Media Week , where they’ll introduce the conference’s attendees — including some of the biggest players in the worlds of tech, business, and the Internet — to Fiverr and the Gig Economy. To display the diverse range of talent that exists on Fiverr, be sure to stop by the Fiverr Wall of Fame at SMW Campus, a wall of custom portraits from artists across the globe, featuring more than 70 Social Media Week NYC speakers.

Interested in turning your talents into sales on Fiverr?  Join a vibrant community that sells to millions of people around the world. Fiverr is free to join, takes less than 5 minutes to register, and offers services in over 120 categories.

Sign up for free at now!


Your Guide To Day 1 At SMW NYC Campus

Your pass will be available for pickup at the Social Media Week Campus at Highline Stages at 441 West 14th St (between 9th & 10th Ave) during the following times. We do strongly encourage you to arrive early and make sure you bring ID:

  • Tuesday, February 24: 8AM – 6PM
  • Wednesday, February 25: 8AM – 6PM
  • Thursday, February 26: 8AM – 6PM
  • Friday, February 27: 8AM – 4:30PM

Events & Activations Not To Miss

It’s the little things that count. We’ve put a lot of effort into ensuring you can be productive, have a great time, and learn something at Campus. See what it’s like to virtually walk in someone else’s shoes at our “Be Another” interactive Oculus installation, get a glimpse at the future of work with Suitable Technologies BeamPro robots will be roaming the exhibition floor, and enjoy free coffee all week long, courtesy of Shocase and Corso Coffee,

In addition, here are five events that should be on your radar for the day:

  1. Getting You Closer to Your Social Customer: Streamlining Social Strategy and Collaboration, with Salesforce Marketing Cloud. INNOVATE Stage, 9:30-12:30pm
  2. The New Reality Of The Changing Marketing Landscape, with Added Value, ENGAGE Stage, 12:30pm-1:45pm
  3. Why 2015 Will be the Year of Social Video, with Socialbakers, ENGAGE Stage, 4:30pm-5:45pm
  4. Is Verticalization the Future of Social Media?, with Shocase, Classroom 1, 4:30 – 5:30pm
  5. SPECIAL EVENT: Startups to Watch in 2015, presented by, INNOVATE Stage, 5pm-7pm

We can’t wait to show off Campus to you. See you in a few hours!

The 8 #SMWNYC Speakers You Don’t Want To Miss

One of the main attractions at an event like Social Media Week is the selection of amazing speakers. This year, SMW NYC brings together some of the most knowledgeable experts to keep you in the know. From Martha Stewart exploring how tech has enabled a new form of DIY, to Reverend Jesse Jackson on why diversity in tech matters, to John Collison, Co-Founder of Stripe, on the future of mobile payments, there will be something for you.

Speakers To Expect at SMW

By Social Media Week.


This year, SMW NYC brings thought leaders from different industries to explore how technology reshapes the world. These social giants will be featured at numerous events you won’t want to miss.

  • Martha Stewart

    By Social Media Week.

    Martha Stewart, founder of Martha Stewart Living Omnimedia, Emmy Award-winning television show host, entrepreneur and bestselling author, is America’s most trusted lifestyle expert and teacher.

  • Rev. Jesse Jackson

    By Social Media Week.

    Reverend Jesse Louis Jackson, Sr., founder and president of the Rainbow PUSH Coalition, is one of America’s foremost civil rights, religious and political figures.

  • John Collison

    By Social Media Week.

    John Collison is president and co-founder of Stripe, the online payments company that is expanding internet commerce by making it easy to process transactions from anywhere.

  • Jon Oringer

    By Social Media Week.

    Jon founded Shutterstock in 2003 with thousands of his own digital photographs. A serial entrepreneur, he is responsible for creating the first global subscription image marketplace.

  • Shiza Shahid

    By Social Media Week.

    Shiza Shahid is an entrepreneur and social activist of Pakistani origin. She is the CEO and co-founder of the Malala Fund, and was named was recently named one of TIME’s “30 Under 30 World Changers.”

  • Beth Comstock

    By Social Media Week.

    Beth Comstock leads GE’s newly formed Business Innovations unit with a mandate to accelerate growth from new businesses and those in transition, intensify commercial impact, and increase brand value.

  • Jenna Wortham

    By Social Media Week.

    Since 2008, Jenna Wortham has covered web startups, digital culture, and the local tech scene for the New York Times’ Bits blog as well as writing features for the print edition.

  • B. Bonin Bough

    By Social Media Week.

    B. Bonin Bough is VP of Global Media and Consumer Engagement at Mondelēz International. He was recently recognized as one of business’ hottest rising stars in Fortune’s 2011 “40 under 40” list.

It’s Time! Are You Ready?

It’s time! SMW15 is underway in Jakarta and Bangalore, and the conversation and sharing has already started to ripple around the world. In New York with Salesforce, we will open a dialogue on how to get closer to your customer through social, and go one to explore a diverse array of topics, from wearable tech, the third metric and balance to the mobile connectivity, the future of payments, real-time data and predictive analytics.

With speakers including Reverend Jesse Jackson, Martha Stewart, Stripe’s John Collison, and GE’s CMO Beth Comstock, plus jousting drones, a gender swapping Oculus Rift installation, roaming robots, and some very exciting surprises, there’s no reason not to join us in person or watch online.

There is still time to register for your pass.

But don’t just take our word for it. Here’s why a few friends think you should be at SMW NYC:

“The best part of Social Media Week is the opportunity to step back, see some great speakers and sessions, and really celebrate the great work being done in our industry. It’s also a great moment to reconnect with colleagues you may not get to see very often, despite working in the same city!” — Josh Karpf, VP Social Media Markting, Spotify

“Social Media Week is a must-attend because this is the only place you will find a serious business-focused track exploring sex+tech with a line-up of entrepreneurs leveraging every social media dynamic – videosharing, the collaborative economy, wearable tech – in the biggest market of them all.” — Cindy Gallop, Founder of

“Social Media Week New York’s new campus format turns the media capital of the world into the perfect blend of learning, collaboration and networking..with more than a little fun mixed in.” — Joe Marchese, CEO of true[X]

“My partner, Fabien Cousteau, often says “fish don’t have passports.” Well thanks to the global intersections woven by Social Media Week, neither do we. It has become the “must attend” innovation event in more than 60 cities spanning the globe! Don’t miss it.” — Susan McPherson, Founder and CEO at McPherson Strategies

SMW15 will be a week unlike any other. We’re honored to have you join us.


The BuzzFeed Obama Video Has Cemented 2015 As The Year Of The Social Video

BuzzFeed’s viral social video sensation “Things Everyone Does But No One Talks About… Featuring President Barack Obama” is all the proof you need to see that 2015 is going to be the year of the social video.

BuzzFeed seems to know it, and it looks as if Obama was savvy enough to know BuzzFeed knows it.

It’s easy to understand why Obama did the video. He’s slinging signups before the deadline and wanted to reach the biggest audience possible. It says so right in the video description and article subhead. This was a simple call for the Obama Administration considering the reach it was destined to get.

Never mind that it’s obvious clickbait and discount any blowback. Fox News talking head Greta Van Susteran called Obama “tone deaf” and the video “bad taste” when discussing that the video was filmed the same day that it was announced hostage Kayla Mueller was killed while in captivity of terrorist group ISIS.

The same could be said about Van Susteran being tone deaf into how media and politics actually work in 2015. The President does deserve criticism for his timing but the fact is it doesn’t matter what critics think.

To learn why, check out the full article over on


To explore this topic even more, join Chris Anderson, Director of Editorial Content of Pixable, next week during Social Media Week NYC.

5 NEW Things For #SMWNYC 2015

Whether you’re a Social Media Week veteran, or a 2015 first-timer, we have some exciting new things planned for SMW NYC.

If you haven’t already, get your pass now before prices go up tonight at midnight (Friday Feb 20).

1. Reserve a seat without waiting in line.

With our new state-of-the-art check-in system from Gramercy Tech, you can secure your spot with a swipe of your pass, up to one hour before the session starts.  While you wait, get some work done in our expanded co-working lounge, check out the installations, or grab a bite to eat!

2. “Be Another” person with Oculus Rift.

See what it’s like to virtually walk in someone else’s shoes when two participants use two Oculus displays simultaneously to swap point of view.  At our “Be Another” interactive installation.  Watch an example here.

3. Free coffee, courtesy of Shocase and Corso Coffee.

Just stop by the Media Lounge, sponsored by Shocase and sign up (free) for Shocase – The Marketing’s Professional Network.  You’ll be drinking delicious Corso Coffee gratis all week, and one lucky winner who signs up will be chosen to win an iPad. You can also sign up for Shocase in advance here.

4. Beam Robots

Get a glimpse at what the office of the future could look like. Suitable Technologies BeamPro robots will be roaming the exhibition floor. Check them out here.

5. Express pass pickup for Insider Passes and new entrance on 14th St.

Don’t forget the entrance to Highline Stages is now on 441 W. 14th Street (last year it was on W. 15th Street)!  Insider Passholders get a new VIP express line to pick up their passes.  Click here for more info on the venue and pass pickup.

We’ll see you at Social Media Week!

PS. Poncho is your best weather buddy. Every morning he’ll send you a sassy text or email telling you what’s up with the day. Frizzy hair? Bad allergies? Rainy days to train delays, Poncho’s got you covered. Sign up here for personalized weather reports every morning, tailored to your routine, delivered by email or text message.

Prepare Your Startup To Scale Up With These 6 #SMWNYC Sessions

6 Events to Help Scale Your Startup

By Social Media Week.


With keynotes speaking on everything from innovation to capital, the following events are designed for entrepreneurs who are looking to gain insights on successfully scaling their startups.

  • The Digital Economy

    By Social Media Week.

    Don Tapscott, author of “The Digital Economy,” will reflect on the last 20 years of the digital age and will examine how networked intelligence destroys as it creates.

  • Getting Closer to Your Social Customer

    By Social Media Week.

    In this session, Patrick Stokes, VP Product Management at Salesforce Marketing Cloud, will discuss how organizations can streamline their overall social strategy by highlighting specific use cases.

  • Return of the Podcast

    By Social Media Week.

    Alex Blumberg, award-winning reporter and producer, co-host of NPR’s Planet Money, and founder and CEO of Gimlet Media, shares what he has learned from the startup journey, from idea to execution.

  • Building Products & Companies with Betaworks

    By Social Media Week.

    During this session, you’ll hear about Betaworks’ process for building products and teams, as well as get an inside look at what the 2015 Hackers have in the works on the product front.

  • The Myth of Venture Capital

    By Social Media Week.

    Jon Oringer will discuss tools available for starting a business with relatively little capital, while also providing insight on how to develop a foundation to set your business up for success.

  • The New DIY: Drones, Makers & Bots

    By Social Media Week.

    Martha Stewart will examine and demo various innovations borne from the maker community, including drones, 3-D printers, and bots, and discuss how these innovations may impact our future economies.

Attendee Spotlight: Jesse Kirshbaum, Founder Of NUE, Shares His Top Picks For #SMWNYC

With a passion for emerging technology, mobile and social media, Social Media Week attendees always strive to understand and share what’s next. This February, we’re excited to explore “Upwardly Mobile: The Rise of The Connected Class” throughout the conference, and what this theme represents from today until 2022, when six billion individuals will be connected to each other online. The sessions you won’t want to miss feature leading companies sharing their top strategies and predictions of what’s happening, and what’s to come.

To help you discover the best of Social Media Week New York, we asked a few of our attendees to share their top picks for events, talks and masterclasses taking place throughout the week. Below, Jesse Kirshbaum, Founder of NUE, a creative music agency, and Co-Founder of SoundCTRL, gives us a look at the events he’s most excited for:

1. VIP Opening Celebration
“The opening ceremony is always a great way to connect with the conference and get acclimated with everything for the week. I get off the plane from my show in Chicago Monday afternoon and I know I’ll catch up with all my friends, colleagues and the Social Media Week illuminati at the opening jump off. So it’s perfect way to kick off the week.”

2. Data on Fleek
“Always interested in hearing more about data. Love ICED Media and the things they do. Name’s on Fleek too.”

3. Harnessing The Power of Hashtags
“Looking forward to seeing if there are any takeaways for Friday’s talk.”

4. Beyond The Moonwalking Bear
“true X Media is killing the game and I love how focused they are on advertising and human attention. Excited to hear what they have to say about this topic and @Faris is a genius! Haven’t seen him in awhile, can’t wait to see what he’s got to say next.”

5. Daybreaker: The Morning Movement
“Love this cultural movement that erupted this summer, and a great way to start the day. Definitely will leave you with some extra pep in your step as you head into the office.”

6. A Fireside Chat with Bonin Bough of Mondelez
“My dear friend Bonin is a true visionary and extremely charismatic speaker and one of the best to ever do it, when it comes to brands and culture. Always excited to hear his latest and greatest.”

7. Is Data The Future of Journalism
“Interesting to see how data is impacting journalism and the way stories are being reported.”

8. State of the Industry: Music Tech 2015 & How To Turn A Hashtag Into A Brand
“The marquee event of the season! I’m kicking things off with a State of the Industry keynote and bringing influential friends to have a conversation about how social media has allowed brands to launch cultural movements.”

Official VIP Closing Party
“Great time for NYC’s digital elite to let their hair down, kick back and groove. Well deserved.”

Get your pass today, and join us and our partners for what will be an extraordinary week of exploring our upwardly mobile, connected world.

About Jesse Kirshbaum

10353427_10154155536960014_5856037284665622947_oFor over a decade, Jesse Kirshbaum has been in the trenches of the music business, specializing in securing talent for concerts, tours and endorsement deals for his various clients and brand partners internationally. He founded NUE (a creative music agency, recently named to Inc Mag’s 500 list as the 3rd fastest growing Media Company in America) to sit at the center of music, brands and technology. He is the co-founder and visionary behind SoundCTRL (, the authority in Music Tech culture, news and events. Jesse is also the executive producer for both the hit digital series #CRWN and The Annual FlashFWD Awards, which honors premiere stars in Music Tech. He sits on the Advisory Board of Social Media Week and Digital Music Wire, sharing a dynamic enthusiasm and passion for shaping the new music business one deal at a time.

NUE: We sit at the center of music, brands and technology, leading the way into the next chapter of the music industry. Recently named to Inc Mag’s 500 list as the 3rd fastest growing Media Company in America. We are the executive producers of the Annual FlashFWD Awards and #CRWN series with Elliott Wilson.

SoundCTRL: The same way we’re on the pulse of finding and developing talent, we’re at the forefront of how music is evolving through technology with SoundCTRL. The #1 destination for premiere and emerging music and technology stars, SoundCTRL is the authority in Music Tech culture, news and events. Dive into op-eds and first-look interviews, behind the scenes looks at start-ups, and much more.