Deanna Zandt’s Guide to SMW NYC

Deanna Zandt is an activist, consultant and author living in Brooklyn. Her book, “Share this! How You Will Change the World through Social Networking,” gives insight into how your voice can become an important part of the global conversation about things that truly matter. She’s also been a long-time advisor to SMW. A strong believer in social justice and the importance of non-profit organizations, there is a lot for her to be excited about this Social Media Week!

Below, Deanna’s shares with us the 6 SMW events (and a couple of extras) that she is most looking forward to:

  1. The Digital Street: Beyond Protest
    This is a great opportunity to workshop a strategy with some incredibly bright folks working at the intersection of nonprofits, philanthropy  and digital strategy.
  2. Secrets of Not-For-Profit Tech Success
    You can count on this session being BS-free, which is always a refreshing change of pace. Nancy gave one of my favorite talks last year at any conference, and she always brings her A-game.
  3. Collaborative Economy: Reinventing Our World Through Sharing
    Another wicked smart woman who’s got revolutionary ideas for the future of social good, Lisa Gansky!
  4. Hood to Hipster: Silicon Alley’s Impact on NYC’s Underserved Communities
    Huuuuuuuugely important discussion that never happens in mainstream conferences, and I love that this is a part of SMWNYC this year. Amen.
  5. It’s Complicated: The Social Lives of Networked Teens, a Conversation with Author danah boyd and Andrew Rasiej
    danah boyd has been hugely influential on my own thinking about Internet technologies and social justice for at least the last decade, and listening to her brain is dreamy.

Runners up! Because I couldn’t stop:

The Truth About Privacy and Sharing: From Selfies To #Hashtags
It just looks fascinating, and I’m dying to hear a big agency’s take on this stuff.

Masterclass: Navigating Internet Subcultures: Reddit, Tumblr, Snapchat, and Twitter
In the workshops we offer at Lux Digital, we are constantly asked nitty gritty questions about these services. Here’s your chance to get more on it!

If you run into Deanna at any of the events above, we are sure there will be plenty to discuss! Get your pass here for Social Media Week, and if you are an employee of a non-profit organization, you qualify for a chance to win a scholarship to SMW, powered by Nokia. Can’t wait to see you there!

3 Reasons Design Will Shape the Future

Design begins with a problem, a pain, or an inconvenience. This makes designers problem solvers at their core. They are directly involved with the way material is represented visually as well as with the interfaces that connect us to our devices. Design is a critical part of shaping the future and here’s why:

  1. Our World is Increasingly Visual
    In our always on, always connected world, people are stopping less to read large chunks of information. We want information that we can digest on the go- like lists or infographics. As the demand for visual information increases, designers will play a larger role to organize that information in ways that make sense and are aesthetically pleasing. Join JWT as they dive deeper into this shift in their seminar Reading Is No Longer Fundamental: The Shift to Visual Vocabulary.
  2. Good Design Makes Technology More Human
    We have all interacted with a piece of technology (e.g. every VCR ever made) that makes us feel unintelligent because it seems impossible to figure out. Designers are simplifying devices and making so that they can enhance our lives instead of detracting from them. To learn more ways that designers are shaping the future and making technology more human, check out this seminar, hosted by The New Museum, Why The Future of Innovation Belongs To Artists & Designers.
  3. Design-Thinking Unlocks Creativity
    According to Tim Brown, president and CEO of IDEO defines design-thinking as “a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” Sign us up! Design-thinking is part of how businesses are reshaping their processes and creating new and better technologies. Experience it for yourself at Design Thinking LIVE, hosted by City and Country.

Whether you are a designer or not, there is something for you at SMW NYC, February 17-21! Check out our schedule for events on other topics like health and wellness, entrepreneurship and marketing. Register now and we’ll see you soon!

 Featured image courtesy SocialisBetter

Facebook Paper: This Could Change Everything

Launching last Thursday, Facebook’s new app, Paper, is a curated content application that integrates with the existing Facebook platform in a refreshing way. The app allows users to get news about their friends as well as from the around world, all in one place. When you first log into your Facebook account on Paper, you choose different topics like “Tech”, “Headlines” or “Cute” to decide which content interests you and will appear in your Paper. This re-imagination of the Newsfeed expands the type of content that users can enjoy on the go and may have serious implications for brands and marketers.

image (1)Designed by Mike Matas, the brilliant mind behind the iPhone and iPad’s UI, the UI of Paper is unparalleled. Swipe across the top half of the screen to browse through topics and swipe horizontally at the bottom half of the screen to browse through the specific stories under each topic. Paper creates new avenues for accessing content and makes that content more visual. This app makes it easy to kill a few minutes on the go, reading content that people actually care about.

Currently, 53% of Facebook’s ad revenue comes from mobile, and Paper has the potential to increase that percentage significantly, by selling space for branded content. In a recent interview with Tech Crunch, higher-ups at Facebook admitted that Paper had already completely replaced the Facebook app for them (which could mean that the Facebook app will also be abandoned by their general user-base). We will definitely be following Paper as its mobile-focused platform creates new opportunities for marketers. It may require them to rethink their entire mobile strategy!

Mobile content is an important topic at SMW NYC, and we are excited to hear from our friends at Thrillest, TIME Magazine, Deep Focus, and Facebook in their session, The Future of Content in a Mobile World. We have a feeling that Paper will be getting a shoutout.

Get your pass for SMW NYC here and be sure to check out our schedule for other events you won’t want to miss!

Changing the World With Laptops: WEB Film Screening

It is difficult for most of us to even remember what our lives looked like before the Internet and cell phones. These technologies have become completely integrated into the operation of our daily live. However, across the planet, not everyone is as connected as we are. There are still 4.6 billion people who live without Internet access, which practically means that there are 68% of the world’s population lives without the resources accessible through the Internet.

NYU Professor, Clay Shirky hypothesizes that the question future generations will ask as they look back at us, are the ways that we used technology to make the world better and improve people’s lives. Organizations like One Laptop Per Child are aiming to do just that by bringing the resources and knowledge, accessible through the Internet, to places that had been previously disconnected.

One Laptop per Child gives durable, inexpensive laptops to entire classrooms of children in remote and impoverished communities. They believe that through connecting to resources online, economies improve, democracy can emerge, and educational opportunities expand exponentially. By simply increasing the percentage of the population with Internet access by 10%, a country’s GDP increases by 1.28-2.5%.

WEB, is an award-winning film that follows families in rural Peru as they receive laptops and get connected to the Internet for the first time.  Interspersed between the touching stories is commentary from leaders in the tech space, who discuss the impact that technology has on our society and our interconnected world.

Join us for a screening of the film and discussion with the filmmakers, Hosted by A Human Right, at SMW NYC!

Featured image courtesy of  Knight Foundation

Privacy and Publicity in Social Media: It’s Complicated!

Moving life onto the web has only added new platforms for life’s complexities to manifest themselves, each platform with its own language and nuances. Facebook documents our lives and immortalizes our words and photographs (often to our future regret), juxtaposing digital permanence with human temporality. This creates new questions, like what to do with the profile of friends who have died or whether we should “defriend” exes?

We craft identities for ourselves using Facebook from the “stories” we allow to live on our walls and the information we share publicly. It often feels that people no longer value privacy when we read posts that can only be described by the acronym TMI.

danah boyd, Senior Researcher at Microsoft and ethnographer of the internet, researches publicity and privacy online, especially in teens. danah’s curiosity was piqued, when she read about a teen who was frustrated that her mother was accessing her LiveJournal, though it was publicly available. This teen’s seemingly contradictory frustration makes much more sense through danah’s definition of privacy as having control over a situation and how it will be interpreted.

In-person conversations are by default, private, and require effort to be made public. Online interactions are the opposite. All interactions are recorded permanently, publicized, and are typically only made private after being posted. With this definition of privacy as control, teens are fiercely private, but often lack the agency to publicize and privatize material as they choose. They want to participate in the public space, but in ways that they can control and manage. It can often be easier to condemn the behavior of teens than to understand it, but danah’s research illuminates that today’s teens aren’t really behaving much differently than previous generations.

danah is joining us at Social Media Week with Andrew Rasiej, founder of Personal Democracy Forum to share her research on teens and her recent book, It’s Complicated: The Social Lives of Networked Teens. Additionally, she will be discussing public and private space as it relates to big data.

Make sure you don’t miss the chance to hear from danah by getting your pass to SMW NYC here!

Featured image courtesy of personaldemocracy.

The Internet Has Many Languages: Learn Them At SMW NYC

New technologies have always changed the ways in which we communicate and express ourselves creatively. The printing press allowed for the novel and the video camera allowed for the new mediums of film and television. The Internet is changing the way that we consume information and marketers need to develop literacy to effectively communicate online.

  1. Reading Is No Longer Fundamental: The Shift to Visual Vocabulary, Hosted by JWT
    Don’t tell your high school English teacher, but the written word is not always the best way to connect with customers. GIF images and platforms like Pinterest and Instagram, are working together to make communication increasingly visual. JWT is a marketing and communications company that knows how to evolve to adapt in an ever-changing world, having been around for over 150 years. Learn from JWT what this increasingly visual language means for marketers as well as for society as a whole.
  2. Masterclass: Navigating Internet Subcultures: Reddit, Tumblr, Snapchat, and Twitter
    The Internet has many dialects and as a marketer, you will want to increase your fluency in all of them them. Each platform of engagement has its own set of implicit rules that will determine whether you participate effectively or not. This masterclass, hosted by Code and Theory, will go over the 5 most important rules for each of the 5 top Internet sub-cultures.
  3. How To Be An Internet Anthropologist
    Through studying the locals of each social media platform, your brand can learn to communicate with customers in the most effective ways possible. Understanding how people use the mediums, in addition to how they interact with brands, will put you far ahead of the competition Learn where to look to find the people whose interests align with your brand and what online behaviors impact your brand at this seminar hosted by Global Strategy Group.
  4. SUXORZ: The Worst Social Media Campaigns of 2013
    They say that you learn more from your failures than your successes. At this seminar hosted by Blogads, we are hoping to learn from the mistakes of others in an effort to avoid them at all costs. From the mouths of Don Steele (Comedy Central), Saya Weissman (Digiday), and David Berkowitz (MRY), these classic examples of what NOT to do will be as educational as they are hilarious.

Social Media Week loves marketing! But we also love entrepreneurship, technology and health, so don’t forget to check out the schedule to see our exciting lineup of speakers on these topics. Register for SMW here!

Featured image courtesy of shonk.

Intro to Marketing Analytics: 7 SMW Seminars Worth the Trip

Most of us are familiar with famous quote by historic department store owner, John Wanamaker, “I know that half my advertising works; I just don’t know which half.” This need no longer apply, with the analytics available to marketers to measure exactly which of their efforts are increasing engagement and converting into sales. Learn just how to measure your advertising campaigns and what to do with the insight at these events at SMW:

  1. Powering the Consumer Journey with Social Marketing
    It’s no secret: marketers have embraced social media to connect with consumers in new and creative ways. But where’s the ROI? You gotta understand the data. So, Offerpop’s co-founder, Mark Cooper, joins Gabe Alonso, Marketing Communications Manager at Gilt. Together at this event, you’ll understand the consumer’s journey and how to leverage social data better.
  2. Crash Course: Social Strategy, Analytics, and Advertising for Brands
    Everything you need to know from social media advertising and analysis in just a few short hours. This course, led by Trina Albus (Magenta) and Drew Baldwin (from our own Social Media Week LA) breaks down the various platforms, how to manage paid advertising through Facebook, and how to see which of your social channels drive the most traffic to your site.
  3. Social Tech Demo Breakfast: Big Data, Social Analytics, Branded Content, and Paid Platforms
    Watch demos of the different tools available for marketers to track their effectiveness in real time. From trend analysis, social media analytics, to paid social platforms, this breakfast event explores the different options for marketers to engage customers and measure their success.
  4. Masterclass: Data-Driven Channel, Content, and Campaign Intel
    If you want to be the best, you gotta learn from the best. Join the Unmetric team in this masterclass to find out how you rank against others in your industry, learn how to expand your current reach, and better understand how to monitor metrics that matter.
  5. Go Ahead In Digital: Winning with Analytics
    What does social influence really look like in today’s digital world? Look at how the leading brands are using analytics to drive their strategies for the future. Hosted by W20, a panel of experts from Hewlett-Packard, Verizon, Podesta Group will discuss how data can be used to create actionable and achievable marketing goals.
  6. The State of Real-Time vs. Predictive Marketing in 2014
    If you even considering jumping into RTM, then this event is a must. You’ll hear both sides of the debate. With uberVu’s CEO, Mark Pascarella, sharing how to analyze opportunities and what to consider when jumping into RTM in one corner, we have MRY’s Chief Distribution Officer, Jeff Melton, in the other supporting his case with data on how to predict, optimize, prioritize and respond to conversation volume and velocity from all marketing efforts.
  7. What Is Data That You Can Believe In? A Discussion on the Latest Analytics and Audience Modeling Tech
    After being refined during the Obama campaign, learn what data means for the future of television advertisement. Hear from Mark Skidmore (Bully Pulpit Interactive) and Chauncey Mclean (Analytics Media Group) about the relationship between TV and digital and the impact of smart television on the future of advertising.

Register for your all-access pass to Social Media Week for more insightful events like these!

Student, non-profit employee or small business? Apply here a chance to win a scholarship to Social Media Week, sponsored by Nokia! Please note, that we have a limited number of Scholarships and cannot guarantee that your application will be accepted.

Featured images courtesy of bluefountainmedia.

How to Take Your Marketing Strategy Mobile at SMW

In a day and age where 75% of Americans don’t even go to the bathroom without their phones, it is clear that brands and marketers need a mobile strategy. Customer engagement is critical to success to a brand’s long-term success, so here our top three tips to keep up with your community, wherever they may be:

  1. Use Video
    Platforms like Vine and Instagram make it easier than ever for marketers to connect with their customers on the go. More than 40% of YouTube’s traffic comes from mobile devices. And that’s just one platform. That means it’s the most effective way to get your audience. Unruly seems to have helped master it, having delivered, tracked and audited 3.5 billion video views- they have “viral” down to science. So, if you’re going to use video on mobile, you should join Unruly for this seminar as they share their expertise and how to stay ahead of the competition.
  2. Use a Multi-Cultural Strategy
    If experts from Facebook, Twitter and Verizon care about multi-cultural marketing, you probably should, too. With our increasingly connected and diverse society, it is important to understand who your customers are and how to reach them. And marketing executives agree. African Americans and Hispanics lead the way in terms of adopting technology and represent a large portion of U.S. spending, creating vast opportunity for mobile marketers. Few get multicultural like IAB. So, don’t miss IAB’s Mobile Marketing Center of Excellence panel on how you can grow the multi-cultural marketing strategy for your business.
  3. Go Local
    Reach customers right where they are and when they are nearby. It’s the easiest way to get them in your door. Advances in technology allow marketers to target consumers more precisely than ever, factoring in location and customer profile. So, it’s time to learn these tools. Learn how to increase engagement and sales conversions with a smarter mobile strategy at this session with experts from Qualcomm, Control Group, and Ogilvy.

To dive deeper into these topics, register for Social Media Week here. We have an amazing lineup of speakers and events on topics from entrepreneurship, technology and publishing. And even if you can’t make it, thanks to our partner Nokia, catch these events on Livestream by creating an account.

SMW Looks Into the Future: 5 Events To Watch

We may not have a crystal ball, but we have the next best thing. Leading experts across professions join together to look at what’s next for industries across the board. Look just six years into the future or at the future of workplaces in the 21st century.

  1. 20/20 Vision: Your Life Just Six Years from Now
    What will our lives look like a few years down the road? Find out from Dachis Group CEO and Razorfish Co-Founder, Jeff Dachis, and socialdeviant CEO, Marc Landsberg. At this event, they will discuss the future of wearable devices, creativity, and the real question on everyone’s mind- what the dating landscape will look like.
  2. The Future of Publishing, A Discussion with Salon’s Editor-in-Chief
    As publishing becomes increasingly digital, journalists are wondering how they need to adapt in order to make a living and stay relevant. Learn from Salon Editor-in-Chief, David Daley, how to make your story stand out above competitors and what makes people want to share your work.
  3. Physical and Virtual Workspaces that Maximize Productivity and Innovation for the 21st Century
    Are we moving away from offices altogether or is there still some benefit from being physically present in our workplaces? And what types of spaces are suitable for the proper mix of independent creativity and group collaboration? Explore how our physical environments affect our minds in this seminar hosted by TPG Architecture.
  4. The Future of Now: Health Innovation Track, Sponsored by Merck
    Startups aren’t the only ones innovating and shaping the future. Intrepreneurs from the health industry are using corporate resources to search for new business models that will improve the health care system. Join us for this seminar to look at how technology is changing healthcare’s future.
  5. PSFK Labs’ Future of Retail Showcase: Creating a Sustainable Instant Retail Model
    The dawn of e-commerce has drastically changed the ways that consumers shop and will continue to shape the retail world. Armed with digital data, PSFK will offer insight into the latest trends in retail shopping behavior and let us know where things are headed at this SMW showcase.

What do we see in your future? Social Media Week of course! Register here, to stay on the cutting edge of your industry, whether you work in marketing, healthcare or technology!

All Work and No Play make SMW a Dull Week: 4 Parties You Won’t Want to Miss

At Social Media Week we like to work hard and play hard. Connect with other SMW attendees offline and let loose at these fun events, hosted by our incredible partners.

  1. SMW Official VIP Opening Celebration, hosted by Nokia
    Mix and mingle with the elite of the tech world at this invitation-only party, thrown by Nokia. It will be quite the party, too, with Whole Foods ensuring you have plenty to nibble on and Tito’s Handmade Vodka, Dobel Tequila, Brooklyn Brewery, and New Wines from Greece supplying the ever-flowing drinks. This party will be the talk of Social Media Week. Make sure your name is on the list by getting your Insider Pass while they last!
  2. Mashwork’s 3rd Annual SMW Beer Pong Tournament
    What more must we say? Defend your title or oust the reigning champ at this year’s SMW beer pong tournament! Brought to you by Mashwork, this tournament is a win-win. Even if you don’t take home the trophy, all proceeds go toward our partner charity: water’s work to bring clean water to people in need, so sign up now!
  3. WOMMA Wine Wednesday
    Wine and word of mouth marketing- two of our favorite things. Share your thoughts on the subject over a glass of Pinot or Chardonnay. This event, sponsored by MRY, will be a great place to connect with other marketers and hash out new ideas.
  4. SMW Official VIP Closing Party, hosted by Nokia & SMW
    There’s no better way to close out Social Media Week than our Closing Party at the Highline Ballroom, hosted by Nokia. You’ll have plenty of fuel to party the night away with our special musical guests White Panda supplying the grooves and Tito’s Handmade Vodka and Dobel Tequila pouring the drinks. Plus, you’ll have plenty of Pere Ventura Tresor Brut and Terra Andina Malbec to properly celebrate. This event is invitation-only so again, be sure to get your insider pass and RSVP before February 10th!

We can’t wait to party with you at SMW NYC! And now that your nights are booked, reserve your spot for the amazing seminars and masterclasses in the day-time lineup!

Storytelling and Journalism in the Digital Age: 5 Events You Need at SMW NYC

Digital media’s searchability, sharability and speed are changing the way that we interact with news. Join the conversation as we look at what this means for journalists, marketers and the stories we share!

  1. The Art & Science of Storytelling
    Even as we change the ways in which we consume and share content- some things don’t change. The need to tell a compelling story is here to stay. EVP of Advertising at the NYTimes, Meredith Kopit Levien, will dive into new platforms for creating value and sharing engaging content to help you master the art of storytelling for yourself.
  2. Is Social Killing Storytelling?
    Well is it? If you are feeling cramped by your character limit or the attention span of your readers, this panel hosted by AOL is here to help. Explore what social media means for storytellers and the ways that social media can be leveraged to share long-form content (because not everything can be said in a tweet).
  3. Calling All Journalists: How to Rebrand Yourself as a Content Marketing & Social Expert
    Just because there might be fewer opportunities for writers in traditional print media roles, does not mean that there are fewer total opportunities. This panel of seasoned professionals will help you polish your resume, master the vocab and connect with the wealth of opportunities for journalists to partner with brands in creating content that connects with readers and customers.
  4. Investigative Reporting for the Web: Is Anything Different?
    Investigative journalism plays a pivotal role in society, exposing exploitation and injustices happening right under our noses. However, in the age of the Internet, opinions abound and facts can be scarce. Pioneers in the field from BuzzFeed, Propublic, Rueters and the Washington Post will discuss the facts and the role the web plays in the Rennaissance of investigative reporting.
  5. The Changing Face of News Consumption, Hosted by WSJ
    Wondering what skills today’s journalists, reporters and editors need to have to succeed in the new mobile news economy? Or which demographic is driving the changes and trends in news delivery? This event hosted by the WSJ will answer these questions and more, introducing you to innovators in the field including, Neal Mann of the WSJ, Anthony de Rosa of Circa and Jim Roberts of Mashable.

Storytelling and journalism are important themes at SMW14, February 18 to 21, but don’t forget about the wealth of other engaging topics, like marketing, health & wellness and entrepreneurship! And did we mention the parties?

Registration is open! Check out the schedule, then get your pass today here, and join us and our partners, Nokia and MKG, for what will be a great week of exploring our always on, always connected world.