Keynote Spotlight: Ben Kaufman, CEO and Founder of Quirky

Ben Kaufman, CEO and Founder of Quirky

 This post is a part of a continuing series of Keynote Spotlights– check back here throughout the week for more information on the phenomenal individuals who will be gracing #SMW12 events next week!

You can hear Ben speak on Wednesday February 15th from 9-11am followed by Panel: Marketing & the Internet hosted by JWT at the Advertising & Marketing Content Hub!

Ben is the 25-year-old founder and CEO of Quirky. His entrepreneurial journey started during his senior year of high school with a second mortgage on his parents’ house and the founding of an iPod accessory company called mophie. Shortly after mophie won “Best of Show” at MacWorld 2006, Ben discovered his passion for involving people around the world in the development of new consumer products. The rapid growth of the mophie brand led to its acquisition in August of 2007, which allowed Ben to focus his efforts on bringing his idea of ‘social product development’ to the next level. After two years of research and development on the unique technology platform that became the foundation of his future work, Ben publicly launched Quirky in June of 2009.

A passionate and opinionated speaker, Ben talks Quirky, products and design to audiences around the world. His work has landed him in hundreds of newspapers (New York Times, USA Today, New York Observer), magazines (Business Week, Entrepreneur, Inc., WIRED) and TV networks (CNBC, FOX Business News, The Today Show). In 2007, Inc Magazine named Ben the top entrepreneur in the country under the age of 30. He was 20 at the time. Other than participating in the development of awesome new products, Ben’s favorite things include his niece Lily, Jay-Z, cool kicks and black t-shirts.

Click here to register for his keynote!

Keynote Spotlight: Carol McCall, Chief Strategy Officer of GNS Healthcare

Carol McCall, Chief Strategy Officer of GNS Healthcare

 This post is a part of a continuing series of Keynote Spotlights– check back here throughout the week for more information on the phenomenal individuals who will be gracing #SMW12 events next week!

You can see Carol speak on Monday February 13 from 10am-12pm at the Health & Wellness Content Hub! 

Carol McCall is a health actuary with a background in innovation, predictive analytics and health services design. Her specialties are creating novel computational approaches that leverage ‘big data’ in healthcare, and designing services and business models that expand the traditional notions of health, care, community and sustainability.

Carol is the Chief Strategy Officer for GNS Healthcare, a Big Data Analytics company whose industrialized knowledge discovery platform extracts cause-effect relationships directly and at scale from observational data. Her goal is to leverage these capabilities to redesign the entire notion of ‘evidence’ and ignite a true learning system in healthcare.

Prior to joining GNS Healthcare, Carol served as Chief Innovation Officer of Tenzing Health, a subsidiary of Vanguard Health Systems, where she merged creative analytic approaches with human-centered design to build team-based care models that improved people’s health, dramatically reduced costs, extended into communities and created new opportunities for economic sustainability.

Carol also led the R&D efforts in Humana’s Innovation Center where she pioneered using sophisticated analytics to build a portfolio of prediction, knowledge discovery and simulation models. She also launched Humana’s innovations in personalized medicine and led Humana’s Health Services Research Center. Carol also helped launch Green Ribbon Health, LLC a Florida-based company creating innovations in health support services for seniors, and later served on the Board of Directors.

In other roles at Humana, Carol served as their Chief Information Officer and as VP, Pharmacy Management. Outside of Humana, she served as EVP of Managed Care Business Development for Allscripts Healthcare Solutions and as an actuarial consultant for Milliman.

Carol served a four-year term as member of the nation’s National Committee on Vital and Health Statistics, as an advisor to the HRP Scientific Program Board and was a member of the HSRC’s governing board. She currently sits on the advisory board of Keas, a consumer health company. Carol is a fellow of the Society of Actuaries and a member of the American Academy of Actuaries.

Click here to register for her keynote! 

#SMW12 One Week from Today: Tuesday Feb 7th

Throughout this week, we’ll be giving you a heads up on everything that’s going on at our content hubs this time next week.  Events are filling up fast so check out what’s going on this time next week and click on the corresponding event link to register!

Art & Culture: 9-11am: Digital Voyeurism: How Sharing Real Homes in Real Time is Changing How We Decorate

Advertising & Marketing: 9-11pm: Talk: Screw Earning Media and Start Earning Value with BBH Labs followed by Panel: Why Engagement Should be Spelled A-T-T-E-N-T-I-O-N hosted by SocialVibe

Advertising & Marketing: 9-11am: Panel: Why Engagement Should be Spelled A-T-T-E-N-T-I-O-N hosted by SocialVibe

Art & Culture: 12am-2pm: Keynote: Kevin Slavin, Entrepreneur, Provocateur & Raconteur followed by Panel: Are We in a Post-Consumer Age? How E-Commerce is blurring the Lines between Creator and Consumer, hosted by Shapeaways

Advertising & Marketing: 12am-2pm: Beyond the Like: Using Real People’s Real Stories to Drive Brand Awareness

Art & Culture: 3-5pm: The New Ghostwriter

Art & Culture: 4:30-5:30pm: Social Syndication in 2012: Experiences First, Networks Second

Advertising & Marketing: 3-5pm: Social Media for Social Good

Advertising & Marketing: 6-8pm: Deep Focus Presents: An Evening of “Connectedness”

Business & Innovation: 9-10pm: Keynote: Gabe Zichermann on The Business of Fun: Gamification Will Change Your Organization followed by The Future of Gaming, hosted by PSFK

Business & Innovation: 12am-2pm: Maintaining Authenticity and Transparency: How Financial Advisors Are Using Social Media to Build their Business, Hosted by Actiancen

Business & Innovation: 3-5pm: Getting to the Meat of the Tweet Redux (The Meatier and Tweetier Sequel): Applying Big Data Analytics to Social Media Data, Hosted by Opera Solutions

Global Society: 10-11pm: Global Brand Management: Best Practices in a Social World

Global Society: 12am-12:30pm: Jon’s Fireside Chat: Joseph Jaffe and Social Media 2.0

Global Society: 1-2pm: Social Love: The Future of Social Media and Relationships

Global Society: 4-5pm: Do it for Love AND Money: The Social Media Week Valentine’s Day Guide to Riches

Health & Wellness: 9-10pm: Keynote: Frank Moss on the 2012 MIT Health and Wellness Innovation Hackathon

Health & Wellness: 10-10:45pm: Keynote: J.C. Herz on Unpacking the Quantified Self followed by Panel: The Sensor Continuum

Health & Wellness: 1-2pm: Fireside Chat: The Rise of the Patient Platform

Health & Wellness: 3-4pm: This game will make you healthier

Social & Environmental Change: 9-11:30am: Interview: John Katzman and Jeremy Johnson on The Future of Higher Education: Will Colleges Survive? Followed by Panel: The Classroom of The Future: How Social Media Can Better Our Education system

Social & Environmental Change: 12am-2pm: Keynote: Rachel Lloyd, Executive Director & Founder of Girls Educational & Mentoring Services

Social & Environmental Change:4:30-6:30pm: Supercharging Your Love for Facebook Marketing

Interested in a particular Hub? Click on the following links to browse events according to content area;  Art & Culture,  Advertising & MarketingBusiness & Innovation Global Society , Health & Wellness Social & Environmental Change

You can also view the full #SMW12 Schedule by Clicking HERE. 

 

 

 

#SMW12 One Week from Today: Monday Feb 6th

Welcome to the first of post in our “One Week from Today” pre-Social Media week blog feature!  Throughout this week, we’ll be giving you a heads up on everything that’s going on at our content hubs this time next week.  Events are filling up fast so check out what’s going on this time next week and click on the corresponding event link to register!

Art & Culture: 9-11am:  The Mobile-Social Living Room: How Emerging Media is Reviving the Live Television Experience

Advertising & Marketing: 9-11am: Keynote: David Eastman, CEO of JWT North America, followed by Top Trends that will Shape Social in 2012

Business & Innovation: 9-11am: Keynote: John Bell, Global Managing Director at Ogilvy, on The Insidious Plot to Socalize Enterprise

Global Society: 10-11am: Managing Social Media on a Global Scale

Health & Wellness: 10-12pm: Keynote: Carol McCall, Chief Strategy Officer of GNS Healthcare

Health & Wellness: 10-12pm: Keynote: Michael Graves on People First: Redesigning the Hospital Room

Advertising & Marketing: 12-2pm: Beyond Borders: Impact of Social Media in Global Economy

Business & Innovation: 12-2pm: Keynote: Jeff Dachis, CEO, Chairman & Founder of Dachis Group Followed by Panel: Big Data and Bigger Conversations: Measuring Your Brand’s Social Performance

Global Society: 12-1230pm: Jon’s Fireside Chat: Social Listening with Patricia Gottesman, CEO of Crimson Hexagon

Social & Environmental Change: 12:30-2:30pm: Global Keynote: Don Tapscott, Speaker, Consultant & Author of Macrowikinomics on Re-Civilization: Empowering Change Through Collaboration

Global Society: 1-2pm: Global Social Media Listening

Health & Wellness: 1-2pm: Fast Forward Health presents 73 Cents followed by Q&A with Regina Holliday

Health & Wellness: 2-8pm: The Walking Gallery: An Exhibit

Art & Culture: 3-5pm: Keynote: Jermaine Dupri on Building Community

Advertising & Marketing: 3-5pm: State Your Case: Research vs Social Analytics

Business & Innovation: 3-5pm: Keynote Howard Lindzon followed by Panel: The Evolution of Reg-FD: How Social Media Has Changed Investor Relations, Hosted by StockTwits

Social & Environmental Change: 3:30-5:30pm: Is it Getting Hot in Here? Considering Social Media’s Impact on Climate Change

Global Society: 4-5pm: 10×10 Educate Girls, Change the World. Accelerating social change and leveraging media, technology and innovative strategic partnerships to get there.

Art & Culture: 4:30-5:30pm: Social Sharing and The Art of Doodling

Health & Wellness: 4-6pm: Designing for Desire

Health & Wellness: 6:30-8:00pm: Networking Cocktail Reception, Sponsored by Johnson & Johnson

Global Society: 6:30-9:00: Meet the Afropolitans: Digital Media + Culture In Africa

Interested in a particular Hub? Click on the following links to browse events according to content area;  Art & Culture,  Advertising & MarketingBusiness & Innovation Global Society , Health & Wellness Social & Environmental Change

You can also view the full #SMW12 Schedule by Clicking HERE. 

 

 

 

 

#SMW12: One Week Till the Week You’ve Been Waiting For

That’s right.  We’re officially one week away from the start of Social Media Week #SMW12!

Our global team of sponsors, curators, staff, event partners and volunteers has been hard at work to get to this point. With a week left, we’re excited to spend the next few days highlighting everything you’ve got to look forward to right here on the blog.

Additionally, we’ll also be posting daily Hub events and Keynote spotlights. To keep up with the latest news, check back here regularly, follow us at @SMWNYC, on Facebook, or with #SMWNYC.

Also, if you haven’t yet, be sure to check out the New York Schedule here and our Frequently Asked Questions here. Share your excitement and spread the word!

http://www.youtube.com/watch?v=G0lvC01OLd8

Keynote Spotlight: Alex Bogusky, Co-Founder of Crispin Porter + Bogusky

Alex Bogusky, Co-Founder of Crispin Porter + Bogusky

This post is a part of a continuing series of Keynote Spotlights– check back here throughout the week for more information on the phenomenal individuals who will be gracing #SMW12 events next week!

You can hear Alex speak on Wednesday February 15th from 9-11am at the Social & Environmental Content Hub followed by Social Innovators Collective’s Innovative Models for Social Good Collaboration.

Alex Bogusky’s career in communications began over twenty years ago when he joined Crispin and Porter Advertising in 1989 as an art director, eventually running the agency a decade later. Under Alex’s direction, Crispin Porter + Bogusky grew to more than 1,000 employees, with offices in Miami, Boulder, Los Angeles, London and Sweden, and with annual billings over $1Billion. During Alex’s leadership, CP+B became the world’s most awarded advertising agency. CP+B is the only agency to have won the Cannes Advertising Grand Prix in all five categories: Promo, Media, Cyber, Titanium, and Film. In 2002, Alex was inducted into the American Advertising Federation’s Hall of Achievement, and in 2008, he was inducted into the Art Director’s Club Hall of Fame. In 2010, Alex received the rare honor of being named “Creative Director of the Decade” by Adweek magazine.

Always drawn towards social responsibility, while at CP+B, Alex created groundbreaking cause initiatives such as the “Truth Campaign,” the most successful youth-focused anti-tobacco education initiative in US history, and helped Vice President, Al Gore debunk the notion of “Clean Coal,” with TV spots directed by the Coen Brothers of “Fargo” fame. In 2010 Alex left what he called, “the best job on the planet,” to create The FearLess Revolution with his wife, Ana Bogusky, and Rob Schuham. He and his band of insurgents, recently launched COMMONCM, a collaborative network for rapidly prototyping social ventures under a unified brand.

Click here to register for his keynote!

Social Media in Style at Lucky Magazine’s debut FABB Conference

by @Rachel Shechtman
Founder | Cube Ventures :  Connecting Innovative Storytellers with Brands

Lucky Magazine debuted at Social Media Week NYC with a new all-day conference called “FABB” (with two b’s!), a fashion and beauty Bloggers conference.  The shopping magazine’s editor-in-chief Brandon Holley welcomed a crowded room at the amazing new Apella building complex by proclaiming, “you all created a democracy and that is what lucky style is all about!”

The day was packed with an impressive line up of diverse Bloggers, industry executives and entrepreneurs.  I enjoyed kicking off the day with coffee with fashion star Rebecca Minkoff; bloggers in attendance included John Jannuzzi who after his day job covers fashion and style on Textbook, to the energetic and distinctive Karla Sugar who came in from Dallas and MsSpinach who arrived from Washington, the notable Jessica Quirk from What I Wore, and the list goes on….

The first panel, Big Brands and You, included executives ranging from Coach to Bergdorf Goodman.  There was clear consensus among the panelists that they are thrilled to see magazines embracing Bloggers and social media, although I am not sure they had a much of a choice in the matter.   Many referenced Polyvore and one campaign that received a lot of buzz was Bergdorf Goodman’s partnership with Polyvore to dress its fashion director Linda Fargo for this Fashion Week – we the people dressing a front row fashion icon!

Kerry Diamond from Lancôme said “Bloggers are one of the most exciting things that have happened to the industry in years …” however, she went on to comment on the over saturation of blogs and lack of quality control.  So then exactly how do you appear on her radar?  No, it’s not by garnering the most followers or traffic but in Kerry’s words by having a strong “point of view”.  In her words “if your blog doesn’t have a point of view we won’t be working with you.”  She closed saying that blogs help sell products as much as magazines.   One blogger stood up and commented after these remarks “Bloggers are experiencing a moment of popularity like supermodels did in the 80’s.”

Lucky Magazine Editor in Chief Brandon Holley and Fashion Designer Tory Burch

Holley Brandon, Editor in Chief of Lucky Magazine, welcomed Tory Burch to the stage for a great conversation about the growth of her business, her Madison Store opening this coming fall and hiring Honor Brody away from the traditional publishing world to run and build her media presence online.  Tory was very candid about her learning curve and using twitter to be dynamic, not just push sales and product; however she went on to say “ there is a fine line between being private but interesting.”  When asked about her favorite blogs, she said there were too many to name but two that came to mind were industry favorite satorialist and new buzz worthy svpply.

Lucky Magazine Editor in Chief Brandon Holley with Entertainer and Entrepreneur Joan Rivers

Fashism co-founders Brooke Moreland and Ashley Granata did a great social shopping demo which was followed by lunch with Joan Rivers.  I could write pages on Ms. Rivers after her dynamic talk but Brooke summed it up perfectly.  “Yes she is a celebrity, a legend and downright hilarious – but she also had poignant, honest words of wisdom that relied on her years of experience as an entrepreneur.  Joan is a brand- she is a self-made woman who has learned from many mistakes and is still out there every day hustling and building her brand. Also, she says ‘fuck’ a lot, which is cool.”  Later during Q + A DIY Author and Blogger Erica Domesek asked, “Do you make things?” Joan replied, “ I needlepoint and paint terribly.”

A notable start-up which is the ultimate fashion democracy is StyleTrek.  Founder Cecilia Pagkalinawan shared insights into their business and partnership with Lucky.
•    Site launched Sept 2010
•    Selling to Customers in 91 Countries
•    500% sales increase from November to December
•    Featuring 25 designers from 5 continents

It is impressive to acknowledge that it’s not only democratic as it pertains to social engagement and marketing messaging, but also in the sourcing.  “Styetrekkers are empowered entrepreneurs who get a percentage of sales from designers they acquire for StyleTrek”  Not only are they enrolling their consumers to co-create their inventory and supply flow but the participatory experiences makes them feel like stakeholders and further results in their loyalty and consumption.   Leveraging supply to create demand!

An image from Lucky Magazine that highlights Styletrek.com

The day ended as energetic as it began with a conversation between Brandon and Jenna Lyons, J.Crew’s creative visionary.   “She’s in the building” someone commented.  Jenna has endless wit, charm and intelligent insight.  She spoke about the importance of storytelling and debuted a new video, About a Thread Count which is the second in a three part series.  While it isn’t online yet you can see the first About a Shoe shown below

All filmed in Italy, you get an intimate sneak peek into the J.Crews design, discovery and inspiration process, which makes this big brand feel so accessible that you wonder if it just might be the result of a small designer working in Italy.  Brands spend so much time looking to outside sources for inspiration and marketing messages, and the J.Crew video series is a testament that there are golden nuggets of consumer marketing in your existing business practices – just look!

As you can tell it was an action packed day with amazing people and content.  The day’s conversations were captured thanks to Livestream and are available online – check it out.  Cocktails and photo fun concluded the amazing day.  Thank you @LuckyMag

Fab @FABB – Social Media Week Attendee and Friend Elspeth Rountree enjoys a photo moment

Open for Registration: #SMWNYC

Social Media Week is days away and over the course of the last several weeks you have been instrumental in creating a phenomenal program.  In addition to events being hosted at each of our Five Content Hubs, this year’s program will consist of more than 160 events and include participation from over 8,000 New Yorkers, culminating to bring you the biggest Social Media Week yet!

We recognize that the sheer number of events may be overwhelming which is why we’ve compiled a list of TOP PICKS; a group of dynamic and diverse events that are still open for registration.

Check out the list below and follow the links to register to attend.  You can also view the full NY Social Media Week Program here: http://socialmediaweek.org/newyork/schedule

MONDAY

“News Dissemination in a Social Finance World”, coordinated by StockTwits
Hosted at the New York Stock Exchange

The Dissemination of Entertainment News in Social Media, Hosted by THA.i
Hosted at the Entertainment, Gaming & Sports Hub at Red Bull

Integrating Text Messaging into Websites, Apps, and Other Software
Hosted at the Science and Technology Hub at Google

The Internet & Uprisings in the Arab World: Are We Already In A Post-Social Media World?, Hosted by Wired
Hosted at the Science and Technology Hub at Google

TUESDAY

Open UN: Engagement in the Age of Real-Time Hosted by United Nations Global Pulse
Hosted at the Science and Technology Hub at Google

How Art & Fashion Connect In The Social Media World: Are Fashion Photographers The Next Warhols?
Hosted at the Art & Culture Hub at Hearst

How Social Media Can Be Used to Help Build the Women’s Audience for Films, Hosted by PepsiCo
Hosted at the People & Society Hub at The Paley Center for Media

Health | Tech | Food, Sponsored by Luminary Labs
Hosted at the People & Society Hub at The Paley Center for Media

Be Part of a Social Media TV Experiment: Current TV’s “Bar Karma,” the first community-developed television series
Hosted at the Art & Culture Hub at Hearst

WEDNESDAY

Building Hyperlocal at Scale: An Interview with Patch Editor-in-Chief, Brian Farnham, Hosted by AOL
Hosted at the People & Society Hub at The Paley Center for Media

Keynote with John Winsor Followed by The Power of Collaboration and Sharing Panel
Hosted at the Business, Media & Communications Hub at JWT

Freddie Laker Head of Digital Strategy in Asia for Sapient Nitro/ “Social Media Across the Pond”
Hosted at the Art & Culture Hub at Hearst

WikiLeaks and Online Civil Disobedience, Hosted by Personal Democracy Forum
Hosted at the Art & Culture Hub at Hearst

The Rise of the Movement Entrepreneur, Hosted by Purpose
Hosted at the People & Society Hub at The Paley Center for Media

Celebrity Spokesperson in The Digital Age, Hosted by Hearst
Hosted at the Art & Culture Hub at Hearst

Valuing New Media Companies vs. Old(er) Media Companies
Hosted at the People & Society Hub at The Paley Center for Media

Mobile Technology and the New Live Music Experience, Hosted by Spin Media
Hosted at the Science and Technology Hub at Red Bull

The Social Web – Have We Arrived?, Breakfast Hosted by Meebo
Hosted at the Business, Media & Communications Hub at JWT

YouTube as the New Campfire, Hosted by YouTube
Hosted at the Business, Media & Communications Hub at JWT

THURSDAY

Creative Storytelling in the Digital Age: A Roundtable Debate with the Ad Industries Top Creative Professionals, Hosted by YouTube
Hosted at the Business, Media & Communications Hub at JWT

Keynote Presentations by Author of The Art of Immersion Frank Rose and Author of Curation Nation Steve Rosenbaum
Hosted at the Business, Media & Communications Hub at JWT

Guided by Voices…The Changing Face of Music Discovery, Hosted by Spin Media
Hosted at the Entertainment, Gaming & Sports Hub at Red Bull

FRIDAY

Open Government and The Transformation of New York City’s Digital Environment
Hosted at the People & Society Hub at The Paley Center for Media

Almost Good Enough to Eat: Food Communities and Social Media, Presented by AOL
Hosted at the Art & Culture Hub at Hearst

Keynote interview with author of Program or be Programmed, Douglas Rushkoff with Erick Schonfeld followed by a Keynote Presentation by Josh Harris, Producer of the Wired City
Hosted at the Science and Technology Hub at Google

Hot in Cleveland, Hosted by TV Land
Hosted at the Art & Culture Hub at Hearst

Nonprofits Using Social Media to Close Doors…For Good, Hosted by Scott Case of Malaria No More
Hosted at the People & Society Hub at The Paley Center for Media

Uses of Technology from a Crisis Response and Education Perspective, Hosted by Google
Hosted at the Science and Technology Hub at Google

Building Brand Advocacy Among Women Using Social Media, Followed by Closing Keynote Bonin Bough, Global Director of Digital and Social Media
Hosted at the Business, Media & Communications Hub at JWT

January 28th Deadline!

This year’s Social Media Week is poised to be bigger and more dynamic then ever!  In addition to the introduction of Content Hubs, event partners from across the city have been working hard to curate innovative events that cover numerous subjects and take various forms. From mixers to panel discussions, presentations to tweet ups; the consistent quality of ideas introduced by event partners promises for an incredible week.

As we work to finalize our program, we’re setting Friday January 28th as the deadline to submit any  new events.

If you have a great event lined up and haven’t submitted it yet, take a few moments between now and Friday to submit it here.

You can also click here for Event Host Guidelines.

If you’d like to get more involved with our New York team, take a moment to sign up to volunteer here.

Feel free to post questions in the comments.

We look forward to hearing more of your ideas!

Event Spotlight: Tips to Build Brand Relationships Amidst the Social Media Clutter, Hosted by MTV and Text 100

If you’re in NYC during Social Media Week, don’t miss out on this great panel hosted by MTV and Text 100. Be prepared: the rule books are being thrown out, rewritten, and then thrown out again.

  • What’s this event called? Tips to Build Brand Relationships Amidst the Social Media Clutter
  • Where will this event be held? Art & Culture Hub at Hearst
  • When will this event be held? Thursday, February 10th from 9 AM to 11 AM
  • Who is hosting this event? MTV and TEXT 100
  • Look who’s talking: Moderator: Brenna Ehrlich (Mashable), Speakers: Chris Ficarra, SVP Integrated Marketing (Digital Music Ad Sales, MTV), Tara O’Donnell (Text 100) and Tom Fishman, Social Media Manager (MTV)
  • What’s this event all about? We all know a killer social media strategy and flawless execution can augment a business or personal brand. With social media channels constantly changing the marketing scene, we need to weed through influential tools, online communities and digital footprints to meet the needs of unreliable and unpredictable customers. But what’s driving your customers and influencers? How can you plan for and measure something that is viral by nature? And how do you stand out among the thousands of people who consider themselves “social media experts”?

Grab a coffee and find out what this panel has to say—and catch a glimpse of case studies from around the world that show true ROI! (Oh yea-and don’t forget to register!)

Joanna Firneno is a contributing writer to the Social Media Week blog and is an Associate Communications Manager at Deep Focus.