Meet Storyful, The Trending News and UGC Video Verifier, and Official Event Sponsor of #SMWNYC

Everyone knows the stars of YouTube, Vine, Instagram and Snapchat. They have big audiences and big price tags, and working with them isn’t always a possibility.

To better understand this complex yet increasingly crucial video ecosystem, we’re thrilled to have Storyful join SMW New York as an Official Event Partner. They’ll break down these video platforms, and share how they’ve has established itself as the leader in verifying viral videos, trending news, ad user-generated content (UGC) online.

Their session, “The New Generation of Social Influencers” on Wednesday the 24th at 12:30pm at The TimesCenter will explore how you create a strategy for identifying and engaging with social influencers to help you achieve you tell you story and reach the right audience.

Storyful’s CEO, Rahul Chopra will dive into what makes a social influencer today, how they reach and engage audiences, and what marketers and advertisers need to do to be effective in 2016.

At #SMWNYC, Mashable Will Outline The Future of Publishers Using Messaging Platforms

Across the globe, messaging apps are amassing huge audiences. Though initially made popular as an alternative to SMS, chat apps such as Snapchat, WhatsApp, Viber and LINE are increasingly gaining traction as hubs for multimedia content.

As organizations start to catch on, several publishers have already begun to pave the way for how to best deliver news and content, and engage with the growing user bases on these apps.

In this session, “The New World of Social: How Publishers Are Using Messaging Platforms to Engage with Audiences“, we’ll hear directly from the strategists influencing the way these publishers approach emerging digital platforms – from the opportunities they see in messaging apps to the challenges they’ve encountered in developing strategies.

Register your pass to attend SMW New York, and join us on Tuesday, February 23rd at 5:30pm at The TimesCenter to hear from Ryan Lytle (Director, Social Media and Platform Partnerships, Mashable), Samantha Barry (Sr. Director of Social News, CNN Worldwide), and Eytan Oren (CEO of messaging app agency, Block Party).

Social Media and Pop Culture Consciousness: Keynote with Andrew Jarecki of HBO’s “The Jinx”

The shocking finale of HBO’s The Jinx unleashed a tidal wave of reactions, controversy, and spoiler-alert headlines. But, how much did the chorus of Tweets, blog posts and Facebook updates play a role in that collective gasp?

The Jinx Director, Andrew Jarecki, will discuss social media’s role in how fans experienced it before, during and after the now-infamous hot mic scene, as well as unveil never-before-seen footage from the show.

Register your pass for SMW New York, and come hear Andrew’s keynote, “Keynote: How Social Media Manifests our Pop Culture Consciousness, Featuring The Jinx Director Andrew Jarecki” on Friday, February 26th at 1:30pm at The TimesCenter

Image Credit: Esquire

Virtual Reality and The Future of Storytelling with GE, Google, and The New York Times at #SMWNYC

As we begin to delve deeper into the world of virtual reality, we’re seeing stunning examples of how this technology can enhance storytelling by bringing richly immersive experiences to users. News organizations like The New York Times are using VR to enhance global reporting, and innovative companies like GE and Google are using it to redefine their brand experiences.

Join Meredith Kopit Levien (Chief Revenue Officer, The New York Times), as she moderates a panel featuring various trailblazers in VR: Jake Silverstein (Editor-in-Chief, The New York Times Magazine), Katrina Craigwell (Director of Global Content & Programming, General Electric), and Aaron Lubers (VR/Cardboard Partnerships, Google) as they share key learnings for brands and VR to come together in new and exciting ways.

Click here to learn more about the collaboration among General Electric, Google, and The New York Times, and join us on Wednesday, February 24th at 9:30am at The TimesCenter for this session, “Keynote: Leveraging Creativity, Technology, Culture: Reality Through VR-tinted Goggles

Storytelling in a Fragmented Media Environment: Keynote with National Geographic’s Chief Marketing Officer

National Geographic is known around the globe for it’s leadership in visually compelling factual and entertaining storytelling, and in this keynote session at SMW New York, Claudia Malley (Chief Marketing and Brand Officer, National Geographic) will share insights and learnings on how this 128 year-old brand has pioneered the new media and fragmented landscape and to maintain it’s leadership position among consumers.

Claudia Malley heads up brand marketing, membership and market research for National Geographic, and previously served as EVP, Global Corporate Partnerships for National Geographic Society where se oversaw all global corporate partnerships and sponsorships.

Her keynote, “The Power of Storytelling in a Fragmented Media Environment” takes place on Thursday the 25th at 9:30am at The TimesCenter.

Claudia became Vice President and U.S. Publisher of National Geographic magazine in 2004 and Executive Vice President and Worldwide Publisher in 2010. Malley has more than 25 years of experience in media brand management, sales and marketing, working across media disciplines including print, television and digital.

How Data Can Make Content Smarter And More Social: Spotify’s #SMWNYC Event

As audiences and users are exposed to an ever-widening array of content choices, publishers are thinking more about the context in which that content is consumed.

In this talk, “How Data Can Make Content Smarter And More Social” on Thursday the 25th at 3:30pm at The TimesCenter, Rich Frankel (Entertainment Industry Creative Director, Spotify) will explain to attendees how data analytics and music intelligence help Spotify better understand how to develop product features, consumer advertising, and innovative programs with brand and tech partners.

Prior to Spotify, Rich co-founded Indigenous, a firm that specialized in helping media companies and brands develop original marketing platforms to help brands more effectively connect with their target audiences. And before that, he worked as an Executive Producer at Ogilvy & Mather in New York in the Ogilvy Entertainment division.

If you want to hear from other Spotify executives at Social Media Week New York, make sure you register your pass, and check out Spotify’s Maureen Traynor (Sr. Director of Partner Solutions) who will discuss Millennials, music, and social sharing alongside executives from StubHub, AEG, Atlantic Records, Forbes, and Momentum Worldwide.

Say Hello to Zignal Labs, Our Event Sponsor Providing Work Space for the Week

With the 150+ events taking place throughout Social Media Week NYC, there are plenty of sessions to choose from every day of the week. But, there are moments during #SMWNYC where attendees need to take a break to check email, dial into a client call, or catch up on all the Slack messages missed during the day.

Thanks to our Official Event Sponsor, Zignal Labs, SMW New York attendees will have ample space to connect to open their laptops and get their regular work done. Zignal Labs, a realtime, cross media analytics platform that enables clients to quickly spot trends, see relevant stories unfold, and take action, will host attendees at The TimesCenter all week with comfortable seating and tables to spread out.

The Zignal Labs lounges at The TimesCenter will serve as much-needed spots for the thousands of busy professionals attending SMW New York to get their work done without leaving the event. From casual networking and deal-making interactions, to making calls and checking emails, the co-working lounge is where the real conversations happen, and we couldn’t have done it without Zignal Labs!

Crowdtap, The People-Powered Marketing Platform, Joins #SMWNYC as an Official Event Sponsor

We’re thrilled to announce Crowdtap as an Official Event Sponsor of Social Media Week New York. Crowdtap is the “People-Powered Marketing Platform” designed to deepen relationships between brands and the people who love them by putting brands back where they belong, inside the hearts and minds of their consumers.

At SMW New York, Crowdtap’s SVP of Research & Analytics, Peter Storck, will kick things off in a session hosted by IAB (Interactive Advertising Bureau). “Social Media Measurement: How Everyone Wins” takes place Tuesday the 23rd at 9:00am at the SVA Theatre.

Peter will join industry leaders in social media to provide clear definitions of commonly used terms, as well as help attendees on both the buy and sell side know what questions to ask when selecting vendors understanding social measurement best practices.

Then, on Wednesday the 24th at 9:00am at the SVA Theatre, Crowdtap will host a session exploring the new and emerging behaviors of Millennials, Gen-Z, and Gen-Alpha consumers. From skipping ads and DVR-ing television shows, to installing ad-blockers and bypassing branded messaging, these behaviors have all become a common part of the Millennial experience, and Crowdtap is at the forefront of understanding where everything is heading.

This session, “Bracing For The Ad-Blocked Future: How Brands Are Moving Beyond The Impression” will bring together industry leaders including Afdhel Aziz (Brand Director, ABSOLUT Labs, Pernod-Ricard), Tracy Echikson (Marketing Consultant, Ricola Brand Team), Joanne McKinney (Chief Strategy Officer, The Burns Group), and Sean Foster (CEO, Crowdtap) for a first-look at winning marketing programs that have invited consumers to help shape and tell a brand’s story.

Millennials, LOLs, and Snapchat: Hear from Viacom’s Leaders at #SMWNYC

Viacom and its many global media brands specialize in television programming, motion pictures and other entertainment content. It’s one of the world’s largest media companies reaching audiences in 180 countries. Like everyone else, they face the many challenges of an evolving digital and media landscape, with new audiences and consumers using technology in new and entirely different ways.

How does Viacom ensure that they’re engaging fans, viewers, customers, advertisers, and future generations as effectively as they’ve done year after year?

At SMW New York, leaders from Viacom, Comedy Central, and MTV will participate in a variety of sessions and conversations, ranging from the future generation after Millennials, to the best brands on Snapchat. Here are the four sessions featuring Viacom executives:

1. The Best Brands On Snapchat

Tuesday, February 23rd • 12:30pm • TimesCenter
Snapchat is the new battleground for the most innovative brands, and attendees will meet the marketers behind the ghost that are already crushing it on this emerging platform. Sarah Epler (Senior Director, Social Media & Fan Engagement, MTV) will participate in this session alongside leaders from VaynerMedia, Nasdaq, American Airlines, and The Wall Street Journal.

2. Keynote with Comedy Central’s Chief Marketing Officer, Walter Levitt

Wednesday, February 24th • 1:30pm • TimesCenter
Comedy Central’s CMO will give an overview of the brand’s social media and on-the-ground tactics and strategy. Attendees will learn key insights into what makes Comedy Central successful at engaging fans and driving conversations.

Walter will help answer the question, “What are the steps to get your own audience and fan-base to actively talk about your brand?” with examples from Comedy Central’s roster of award-winning franchises and multi-platform programming.

3. How marketers can be successful with Facebook and Instagram coexisting

Thursday, February 25th • 1:00pm • SVA Theatre
Facebook is a highly effective channel for driving advertising performance at scale, and Instagram is a creatively inspiring platform, great at generating engagement – especially among Millennials. Hear from Kristin Rolla Mirek (VP, Multi-Platform Development & Marketing, TV Land at Viacom) during this session, as she and other media industry leaders will share how advertisers can complement the strengths of each platform to achieve unprecedented levels of success.

4. Hello “Founders” – Meet the Generation after Millennials, presented by MTV

Friday, February 26th • 2:30pm • The TimesCenter
When MTV first began researching post-Millennials, none of the generational names currently in play seemed to sum up the essence of the kids themselves. So they asked, “why not go straight to the source?” The MTV Insights spoke to 13-14-year-olds in-person and via virtual focus groups, and discovered the name most of them wanted for their generation. The result?… “The Founders”. Yes, seriously, The Founders.

Along with this new name came instructive insights into what drives this generation on-the-rise and the responsibility they feel to build upon the societal blocks that Millennials are famous for disrupting.

Hear from Tom Fishman (SVP of Audience Growth and Engagement, MTV), Jane Gould (SVP of Consumer Insights and Research, MTV), Alison Hillhouse (VP of MTV Insights) and Taylor Trudon (Voices Editor, MTV News) for a discussion on what sets The Founders apart from Millennials, and what principles brands will need to consider for future marketing efforts.

Hear from Tom Fishman (SVP of Audience Growth and Engagement, MTV), Jane Gould (SVP of Consumer Insights and Research, MTV), and Taylor Trudon (Voices Editor, MTV News) for a discussion on what sets The Founders apart from Millennials, and what principles brands will need to consider for future marketing efforts.

Mobile Photography Masterclass at #SMWNYC: Using PicsArt To Create and Share Beautiful Imagery

Explore the creative power that lives inside your mobile device. Using PicsArt, a photo editing app and global social network for 65 million creatives, you’ll learn in this interactive, hands-on masterclass how to easily create complex-looking edits (double exposure, drawing on photos, cloning) in a matter of minutes.

You’ll turn your personal pics into works of art or even create images that you can use in your job. This session, “Mobile Photography Masterclass: Using PicsArt To Create & Share Beautiful Imagery” will “WOW” you with easy interactive tutorials and a peek into the future of collaborative art with PicsArt’s #FreeToEdit images.

Carter Gibson (Senior Community Manager, PicsArt) will lead the session on Thursday the 25th at 2:00pm at the SVA Theatre, and if you want to get a head start with PicsArt, you can learn more about the app and join their global creative community by clicking here!

Also, if you want to hear from the Chief Business Development Officer of PicsArt, Wilson Kriegel, you can attend the session he’s speaking on titled, “Creativity Is More Than A Filter Away: How Mobile Tools Are Fueling A New Kind Of Artistic Expression” on Friday the 26th at 10:00am at the SVA Theatre.

Adaptly at #SMWNYC: Forecasting The E-Commerce Power of Pinterest and Balancing Facebook vs. Instagram

At SMW New York, Adaptly will bring their social marketing expertise to the #SMWNYC stage for two sessions that digital marketers will want to pay attention to.

Adaptly uses powerful technology and social marketing expertise to empower digital media buyers to maximize marketing experiences across Facebook, Twitter, and other emerging platforms.

Pinterest: From Inspiration To Conversion

Their first session, “Pinterest: From Inspiration To Conversion” will explore the visual social network that now has 100 million active users, and is the second-largest source of social media traffic for e-commerce companies.

The highly-visual platform allows retail marketers to achieve not only scale, but also relevancy through granular targeting like specific product categories and competitors.

This session takes place Thursday the 25th at 10:30am at The TimesCenter. Speakers Michael Akkerman (Head of Marketing Developer Partnerships, Pinterest) and Brian Magida (Director, Digital Marketing, Warby Parker) will discuss how to bridge the gap between brand and direct response campaigns on Pinterest, and how this growing platform represents the future of e-commerce. Joining Michael and Brian will be Sean O’Neal (President, Adaptly).

Friends, Not Frenemies: Facebook And Instagram

Adaptly’s second session features Ruth Arber (Director of Solutions, Adaptly), Josh Machiz (Director of Integrated Marketing, Nasdaq), Kristin Rolla Mirek (VP, Multi-Platform Development & Marketing, TV Land at Viacom), and Jessica Sherrets (Brand Development Lead, Instagram) for a discussion on the effectiveness of Facebook vs. Instagram for driving advertising performance at scale.

Many advertisers wonder how these two platforms coexist, and whether they’re complementary media opportunities or stand-alone channels.

On Thursday the 25th at 1:00pm at the SVA Theatre, attendees of “Friends, Not Frenemies: Facebook And Instagram” will join the conversation to explore which brands and strategies are the most successful tapping into Facebook and Instagram simultaneously, and how measuring your social marketing efforts is an essential process to develop within your organization.

Simply Measured at #SMWNYC: Why Marketers Need to Understand and Own “Dark Social”

You are failing to recognize 50% of the value that social is driving for your organization. The explosion of mobile messaging and private sharing have dramatically increased the impact that dark social has on your digital properties.

In order to succeed in this world, social marketers must be able to measure what traditional web analytics can’t. This session will demystify dark social by clearly defining it and giving you the tools you need to effectively measure it.

Attendees will leave with with the knowledge they need to enlighten their colleagues, demonstrate bigger results from the social team, and earn more organizational resources.

The session, “Don’t Be Afraid Of The Dark: How To Measure Dark Social” on Friday the 26th at 2:00pm at the SVA Theatre, will begin with a presentation from Brewster Stanislaw (Head of Attribution, Simply Measured) defining dark social and explaining why social marketers need to understand, measure, and own it.

From there, we’ll kick off a candid discussion and take a more in-depth look at dark social, and at the end of the session there will be audience Q&A to discuss how the explosion of mobile and private sharing is a hidden force that is deeply effecting your business.

Attendees will also gain practical, actionable advice on how to measure the value of dark social to paint a bigger picture of your social’s organization’s success.

Why Content Is Your Brand’s Most Essential Resource Featuring Accenture Digital at #SMWNYC

As the digital marketing landscape matures, content will emerge as the primary differentiator among brands in the space. Brands are beginning to understand content marketing’s power to connect with consumers and form authentic relationships. Digital content is just as important to a company’s brand today as water is to sustain human life.

At SMW New York, Accenture Digital’s Robert Harles (Managing Director & Global Lead, Social Media and Collaboration), will lead a talk alongside Lindsay Nelson (Global Head of Brand Strategy, Vox Media) and Brian Becker (Executive Director, Head of Newsroom, JPMorgan Chase).

They will help marketers who feel like the amount of digital content that you have to produce and push out to myriad channels is like a rising tide that’s about to cause a flood. Luckily, you’re not along if this is you.

Join Accenture Digital for their session, “Content: A Brand’s Most Essential Resource” on Thursday the 25th at 12:30pm at The TimesCenter.

Learn How To Effectively Monitor Your Audience On Social With Digimind at #SMWNYC

Are you listening to powerful online conversations that could change your business? Are you following the conversations happening on social networks revolving around your brand and doing something about it?

Social media monitoring is one of few ways brands can use listening to leverage technology and data to increase brand engagement, determine the impact of your marketing communications campaigns, identify key customer influencers, opinion leaders and developing trends, pick up on customer relationship management opportunities, and even benchmark your brand and products against your competitors.

In a world where social media has taken over everything we do, it’s more important to understand consumer behavior around it and use social intelligence to gain powerful insights for your business and marketing strategies.

Join Digimind at SMW New York for their session, “Are You Listening? Learn How To Effectively Monitor Your Audience On Social” on Wednesday the 24th at 2:00pm at the SVA Theatre.

Attendees will explore a case study on using social intelligence for the non-profit industry, how to monitor influencers and use social data to reach them, and examine the best practices to analyze clients on social media and provide them with valuable insights.

Speakers include Michael Hayworth (VP North America, Woody Media), Alexander McLaughlin (Business Intelligence Analyst, Who What Wear), Eric Schwamberger (Chief Marketing & Content Officer, Tenthwave Digital) and Neta Yoffe (Social Media Magician, Digimind).

8 Sessions Exploring The Biggest Social Media Platforms and Emerging Trends

Across the globe, messaging apps are amassing huge audiences, social networks are attracting massive media budgets, and the next Mark Zuckerberg or Evan Spiegel might be sitting in the building right next to you.

The current social media landscape is a beast in itself, with Facebook, Snapchat, Instagram, Twitter, LinkedIn, Vine, Periscope, and a few others that dominate the conversation. But on the horizon, if not already here, are a combination of messaging platforms and emerging communities that could enter this mix.

WhatsApp, Viber and LINE are increasingly gaining traction as hubs for multimedia content, and other players like Giphy, Anchor, PicsArt, Dubsmash, and even Product Hunt are taking slices of the overall pie.

As organizations start to catch on, several publishers have already begun to pave the way for how to best deliver news and content, and engage with the growing user bases on these apps and platforms.

Register your pass to attend Social Media Week NYC, and bookmark these events to your schedule.

1. If you want to learn about the future of communications from a Facebook executive…

The Future of Communications with Michelle Klein, Facebook’s Head of Marketing for North America
Hosted by Facebook • Tuesday 2/23 at 9:30AM • TimesCenter
The shift to mobile has already happened, and it’s radically changing the way businesses and people connect. Michelle Klein, Facebook’s Head of Marketing, North America, will explore the new kinds of tools and groundbreaking innovations completely transforming the way we communicate.

2. If you want to find out which brands are crushing it on Snapchat…

The Best Brands On Snapchat
Hosted by Nasdaq • Tuesday 2/23 at 12:30PM • TimesCenter
Snapchat is the new battleground for the most innovative brands. Meet the marketers behind the ghost that are already killing it on this emerging platform. Join leaders from MTV, VaynerMedia, Nasdaq, American Airlines, and The Wall Street Journal to learn more about the most innovating brands creating lasting experiences (that are more than 24 hours) on Snapchat.

3. If you want an overview of platforms taking over the media industry…

Mediapocalypse! Are Platforms Killing The Business Of Media And Advertising? And Why Won’t Anyone Talk About It?
Hosted by Deep Focus • Tuesday 2/23 at 2:30PM • TimesCenter
Platforms like Facebook, Pinterest, Snapchat, and Twitter are up-ending the media business. But will that end up killing it in the process? Publishers and advertisers, content producers and creators, advertisers and agencies are all dealing with the repercussions of distributed media models. Join Ian Schafer (Founder and Chairman, Deep Focus), Ricky Van Veen (Co-Founder and Executive, College Humor and IAC), and Lisa Weinstein (CEO, Engine Media Group) as they explore the end of times.

4. If you want to hear Mashable’s predictions on the future of multi-media messaging…

The New World of Social: How Publishers Are Using Messaging Platforms to Engage with Audiences
Hosted by Mashable • Tuesday 2/23 at 5:30PM • TimesCenter
Across the globe, messaging apps are amassing huge audiences. Though initially made popular as an alternative to SMS, chat apps such as Snapchat, WhatsApp, Viber and LINE are increasingly gaining traction as hubs for multimedia content. In this session, you’ll hear directly from the strategists and producers at Mashable on how publishers are approaching these emerging digital platforms.

5. If you want to explore BuzzFeed’s lessons on creating cross-platform content…

Building A Great Social Presence The Resourceful Way
Hosted by BuzzFeed • Wednesday 2/24 at 11:00AM • SVA Theatre
In this interactive presentation, you’ll learn how BuzzFeed used careful targeting and precise forms of social media storytelling to build BuzzFeed into what it is today. Social experts Rachel Christensen and Summer Anne Burton will discuss the scrappy and unconventional ways of thinking about content to create sharable, memorable experiences without a sizable budget.

6. If you want to learn how to develop a Snapchat marketing plan…

Snapchat: How Brands Can Effectively Market On The Platform
Hosted by VaynerMedia • Wednesday 2/24 at 12:00PM • SVA Theatre
There’s no doubt Snapchat is the hottest social media platform in 2016. In this masterclass, you’ll learn the strategies behind the brands finding success with Snapchat marketing, and how to think about this new platform in the context of your brand. Speakers of this session include Dan Grossman (VP of Platform Partnerships, VaynerMedia), Farrah Bezner (Head of New Business Ventures, Mondelēz International), and Talya Minsberg (Social Media Editor, The New York Times).

7. If you want to learn about social media automation by building your own Twitter bot…

Twitter Bots And The Automation Of Everything
Hosted by Code and Theory • Thursday 2/25 at 11:00AM • SVA Theatre
In this session, you’ll get a hands-on, step-by-step explanation of how to build a Twitter bot, and why algorithms on major social platforms are maturing to become more relevant and meaningful to digital professionals. Nick Macri (Associate Director of Analytics, Code and Theory) will lead a conversation around automation in social media, and how you can use it everyday on a variety of platforms and networks.

8. If you want to have an intimate dialogue with social media leaders…

The Future Of Emerging Platforms: An Interactive Shorty Awards Trivia Game
Hosted by The Shorty Awards • Friday 2/26 at 4:00PM • SVA Theatre
Join digital media executives from leading organizations on social to discuss in an interactive format what captivates, engages and moves audiences, and then put your noggin to the test with game show trivia questions on emerging social and digital media platforms, and the new ways that brands are publishing content and growing their community at scale. Hear from Reelio, BuzzFeed, About.com, Bravo & Oxygen and other individuals from innovative brands.

We hope to see you in New York for Social Media Week! Join over 1,000 leaders who register each year, and in 2016, #SMWNYC features two official venues: The TimesCenter (FWD Stage) and SVA Theatre (EDU Stage). Attend the 70+ events with 200+ speakers for an incredible week you won’t want to miss. Get your pass here!

Facebook’s Head of Marketing, North America Will Deliver “Future of Communications” Talk at #SMWNYC

The shift to mobile has already happened, and it’s radically changing the way businesses and people connect. We’re spending more time with our phones than ever before, and every interaction, click, swipe, tap, message, and pinch is a new data point and experience that impacts the world around us.

Facebook’s Head of Marketing for North America Marketing, Michelle Klein, will join us for Social Media Ween NYC to explore the new kinds of tools and groundbreaking innovations completely transforming the way we communicate.

You can click here to see the schedule of events for the rest of the week, and be sure to register your pass to hear Michelle’s talk, The Future of Communications with Michelle Klein, Facebook’s Head of Marketing for North America on Tuesday, February 23rd at 9:30am at The TimesCenter

Michelle Klein is Head of Marketing for North America at Facebook, where she oversees the vision and strategy for marketing as it relates to advertisers and the advertising industry, agencies, small business and Facebook Marketing Partners.

Prior to Facebook, she was Vice President of Global Marketing for Smirnoff, and in that capacity, spent eight years guiding the world’s original vodka brand through a complete brand reinvention. From the creation of a global experiential and social campaign spanning 50 countries to overhauling the entire packaging design for Smirnoff’s product range, Michelle played a key role in driving the 150-year-old brand into the future.

Image Credit: The Internationalist

Attendee FAQs: Everything You Need To Know About Pass Pickup and Beyond

Social Media Week New York begins February 22nd with our Official Opening Party for Insider Passholders. On Tuesday, we’ll welcome attendees to the TimesCenter and SVA Theatre to kick off a week of incredible events, conversations, and ideas.

If you’re attending SMW New York, here are some frequently asked questions covering pass pickup, the official venues, the schedule, speakers, and other things you might be eager to learn.

Pass Pick-Up Information

On Friday Feb. 19, each Passholder will receive an email from our Check-in Technology Partner with a check-in barcode. Upon arriving to one of the SMW official venues, display that email on your mobile device to our check-in personnel at one of the official venues.

See pick-up schedule below, and please bring a valid photo ID or passport.

Monday 2/22

  • TimesCenter Front Lobby: 12:00 – 5:00pm
  • SVA Theatre Front Lobby: 12:00 – 5:00pm

Tuesday 2/23

  • TimesCenter Front Lobby: 8:30am – 5:30pm
  • SVA Theatre Front Lobby: 8:15am – 3:30pm

Wednesday 2/24

  • TimesCenter Front Lobby: 8:30am – 5:30pm
  • SVA Theatre Front Lobby: 8:30am – 5:30pm

Thursday 2/25

  • TimesCenter Front Lobby: 8:30am – 5:30pm
  • SVA Theatre Front Lobby: 8:30am – 5:30pm

Friday 2/26

  • TimesCenter Front Lobby: 8:30am – 3:00pm
  • SVA Theatre Front Lobby: 8:30am – 3:00pm

Who attends Social Media Week New York?

The SMW audience is made up of senior marketers, founders, entrepreneurs, influencers and digitally connected consumers across a range of industries including marketing, advertising, communications, media, publishing, technology, arts and entertainment.

When does SMW New York take place?

SMW New York takes place February 22-26, 2016.

All official events will take place at our two venues: The TimesCenter and SVA Theatre beginning on Tuesday the 23rd. You need a Campus or Insider Pass to attend official events. There are also Independent Events that occur Monday through Friday of the same week, and use separate registration via the independent event’s session page on the schedule.

Where does SMW New York take place?

Official programming during SMW New York 2016 will take place at two iconic New York venues:

  • The TimesCenter: 242 W 41st St, New York, NY 10036
  • SVA Theater: 333 W 23rd St, New York, NY 10011

The venues each have theaters that hold more than 400 people, which means no long lines or sessions at capacity, along with separate simulcasting theaters so that you can check what’s happening at each venue.

In addition, we’ll have co-working lounges where you can meet with colleagues or clients, connect to WiFi to get your normal work done, and space to relax as you enjoy the incredible sessions throughout the week. The aim this year is to provide attendees, speakers and partners with a much bigger stage and plenty of space to enjoy the entire week.

Reminder: only official events take place at The TimesCenter and SVA Theatre. Independent Events listed on the schedule are organized by the greater SMW community, and take place throughout the city. Please check the event descriptions for venue info.

Where can I view the schedule of events?

You can view the official schedule here for SMW New York. You can also download the official SMW mobile app which allows you to access the schedule, speakers, and even the sessions you’ve bookmarked from your SMW account.

Tip: “Bookmark” events on the schedule
Bookmarks allow you to easily view and save the sessions you’re most interested in. Just look for the small, blue bookmark icons on the schedule page, and click to save that event. You can then email all of your bookmarks with just two clicks.

Who is speaking at Social Media Week New York this year?

More than 200 industry leaders will speak at SMW New York. You can view them all on our speaker page here for SMW New York. Also, the official SMW mobile app allows you to see who’s speaking.

Does my pass get me into Independent SMW events?

Your pass is only for official SMW New York events. Independent Events are run by the larger SMW community, not us. Therefore, while your pass grants you access to all official (SMW) events, it won’t necessarily get you into Independent Events.

Can I share my pass with other colleagues throughout the week?

Every individual that attends official Social Media Week NYC events is required to have his or her own pass. We do not allow multiple individuals to share one pass. There will be attendee check-points and badge monitoring throughout the week.

Is there a mobile app for Social Media Week?

Yes! You Can download our official SMW Mobile App to connect with other SMW fans and attendees, access the conference schedule and speaker list, follow various social feeds, take notes, and more.

Will attendees have WiFi and space to work during the week?

Yes! Throughout the week, both venues will have co-working space for you to check email, and WiFi to connect all your devices. You can make either SMW New York venue your headquarters for the week to be productive and get your regular work done.

What is the official hashtag for Social Media Week New York?

You can follow along and join the conversation online using the official hashtag, #SMWNYC. Use this on Twitter, Instagram, Facebook, Vine, and anywhere else to participate in the conversations and discussions throughout the week.

Do any hotels offer SMW New York attendees a special rate?

We’re glad you asked! We have five official hotel partners. You can learn more about these hotels, and the exclusive rates they have for attendees, by visiting our Travel and Accommodations page.

Who are the official partners and sponsors of Social Media Week New York?

You can learn more about our official partners here. We’d like to thank each of them for helping make Social Media Week possible, and are proud to be working them this year in New York!

Are there discounts or scholarships available?

At the moment, our SMW Scholarship Program for students and non-profits is closed. If you’re still looking to purchase a pass, you can visit the SMW New York pass options page for the most up to date rates.

9 Sessions at #SMWNYC on Fan Engagement and Audience Growth

Without customers, fans, viewers, and people that value your business and work, you wouldn’t exist. The gap between casual customer and brand loyalist is not as distant as many assume, and with emerging tools and technology, many brands are figuring out how to convert one-time buyers into repeat customers.

Register to attend Social Media Week NYC, and experience a variety of sessions that dive into the world of fan engagement, audience development, and customer retention.

You’ll learn what the leading brands use and do each day to move individuals through the customer life-cycle, and hear industry leaders from Hootsuite, VaynerMedia, Brandwatch, WOMMA, Code and Theory, and many others discussing the next wave of trends and innovations.

1. If you work with digital campaigns or high-profile individuals…

Pope-emojis and Millennials: How Pope Francis Engages the Largest Generation Alive Today
Hosted by Tracx • Tuesday 2/23 at 10:00AM • SVA Theatre
Millennials now outnumber Baby Boomers, and brands and organizations are looking for ways to capitalize on this group. In this session, learn how Tracx, the leading social business cloud, collaborated with Aleteia, a global Catholic digital media company, to engage Millennials through an integrated campaign around Pope Francis’ visit to the U.S., and how “Pope-emojis” re-connected younger individuals to their religions and beliefs.

2. If you want to use data to better identify and retain customers…

Extending Lifetime Value – The Future of Customer Engagement
Hosted by Simon Data • Tuesday 2/23 at 1:00PM • SVA Theatre
Lifetime value is the magic word these days; everyone needs to find a way to create more enduring, valuable relationships with their customers. This session with Simon Data will provide an expert overview of the latest crop of marketing technologies, and outline a step-by-step breakdown of how to use data to improve your marketing efforts.

3. If you want to boost brand advocacy and create loyalists out of customers…

Advocacy FTW: How to Turn Your Superfans Into Impactful Brand Advocates
Hosted by Hootsuite • Wednesday 2/24 at 10:00AM • SVA Theatre
How well do you know your social superfans? Are you looking in the right pockets of the web to find the conversations they’re having about you? Join Hootsuite to learn how you can build your social brand with the support of your existing fans to maximize the reach of your social messages.

4. If your business needs to reach Millennials and Gen-Z consumers online…

Online Identities And Impact On Gen Y+Z Consumers
Hosted by Code and Theory • Wednesday 2/24 at 1:00PM • SVA Theatre
To reach teens and young adults online, the challenge is no longer about just posting on Instagram. This session with Code and Theory will cover the ins-and-outs of how Gen-Z and Gen-Y manage identities and relationships across multiple social networks, hide in plain site, and what type of content and brands they are willing to engage with.

5. If you work in television or at an agency with entertainment clients…

Keynote: How Comedy Central Gets Fans Talking with CMO, Walter Levitt
Hosted by WOMMA • Wednesday 2/24 at 1:30PM • TimesCenter
Comedy Central’s CMO, Walter Levitt, will attempt to organize and rationalize all their social media and on-the-ground tactics into a fully thought–out strategy, and explain how they promote their roster of shows such as Broad City, Inside Amy Schumer, The Daily Show with Trevor Noah, and Drunk History.

6. If you want to improve your social listening and monitoring efforts…

Are You Listening? Learn How To Effectively Monitor Your Audience On Social
Hosted by Digimind • Wednesday 2/24 at 2:00PM • SVA Theatre
In a world where social media has taken over everything we do, it’s more important than ever to understand consumer behavior and use social intelligence to gain powerful insights for your business and marketing strategies. Join Digimind as they explain the important of social intelligence for agencies, non-profits, governments, and brands with influencers.

7. If you’re eager to learn how social media can drive new TV industry metrics…

Reach New Viewers! Develop Superfans! Impact Ratings! Launching a TV Show via Social Media!
Hosted by VaynerMedia • Wednesday 2/24 at 3:00PM • SVA Theatre
Social media offers more ways than ever to build awareness around TV programs, but did you know it can drive and impact the new markers of success in today’s ever-changing television industry? VaynerMedia will outline in this session how television shows and video networks can connect with existing and prospective fans across the many different virtual places where they’re spending time online.

8. If your brand has conversations with customers, or needs to create more interactions…

Consumer Pulse: Giving The People What They Want
Hosted by Brandwatch • Thursday 2/25 at 10:00AM • SVA Theatre
How we interact with potential consumers, haters, and brand loyalists has changed significantly over the past decades, and continues to rapidly evolve with how quickly we can exchange information. Brandwatch, one of the leading social intelligence platforms, will highlight best practices for capitalizing on emotions, purchase intent, influence, and consumer value.

9. If you need to learn best practices for developing a customer life-cycle…

Managing Brand(om)s and Fandoms: The True Story
Hosted by Everybody at Once • Thursday 2/25 at 12:00PM • SVA Theatre
These days, almost every single brand is expectedly active on social media. And almost every single one of those brands has a challenging time trying to find and interact with their audience. In this panel, audience development and social strategy consultancy, Everybody at Once, will lead an exploration around how a person or agency works to enable an audience in the best way possible, all while building a brand.

Brandwatch’s Guide to Decision-Making with Data and Rewarding Your Customers at #SMWNYC

Brandwatch is one of the world’s leading social media monitoring and analytics tools, chosen by pioneering brands and agencies including Verizon, British Airways, Digitas, Whirlpool, Dell, PepsiCo, Monster and Papa John’s. They’re one of our official Social Media Week sponsors (read more about our upcoming work with them!), and we’re excited for their two sessions at #SMWNYC.

The first, “Democratizing Data And Decision-Making: Unlocking The Socially-Powered Invisible Hand Of Technology” takes place Wednesday, February 24th at 10:30 AM at The TimesCenter.

In this session, Brandwatch’s Chief Marketing Officer, Will McInnes, will highlight the transition from mundane, ineffective business intelligence and market research solutions, to the next generation of smart tools, and how they are disrupting the way we analyze, measure, and process our various marketing efforts, utilizing trainable agents powered by human and machine intelligence. This is the next horizon of social intelligence, and Brandwatch will explain who is at the forefront.

The second session hosted by Brandwatch is “Consumer Pulse: Giving The People What They Want” which takes place Thursday, February 25th at 10:00AM at the SVA Theatre.

Two of Brandwatch’s leading minds, Kelly Autenrieth (User Adoption Team Lead, North America, Brandwatch) and Brit Ferguson (Account Manager, Brandwatch), will highlight key use cases for planning a social strategy that features a rewarding shelf-life for you and your consumer. Attendees will learn the most practical and effective ways to interact with potential customers, and how combining emotion with purchase intent can transform someone into becoming a brand loyalist.

Purchase your pass to attend SMW New York, and learn how Brandwatch has helped brands around the globe achieve their goals through smart social data and customer engagement.

EVENT SPOTLIGHT: The Future Of Emerging Platforms: An Interactive Shorty Awards Trivia Game

The Shorty Awards are proud to present an interactive session featuring thought leaders from their community of Academy members, winners and collaborators. Hear from the top brands and organizations on social about what captivates, engages and moves audiences, and then put your noggin to the test with game show trivia questions the entire audience can participate in.

The topic of discussion will be emerging social and digital media platforms. At this point Snapchat is the emerging platform of record, Periscope is catching on, and no one seems to know what will (or will not) happen on Peach. This also extends to new ways brands are publishing #content and doing community management.

Register today, and bookmark this event to your schedule! On Friday, February 26th at 4:00pm, join the Shorty Awards at the SVA Theatre for “The Future Of Emerging Platforms: An Interactive Shorty Awards Trivia Game“. We’ll hear welcome the following leaders to the SMW New York stage:

  • Mark Borum (Co-Founder & VP of Marketing, Reelio)
  • Rachel Christensen (Managing Social Media Editor, BuzzFeed)
  • Gregory Galant (CEO & Co-Founder, Shorty Awards)
  • Matthew Knell (VP of Social Media and Platform Partnerships, About.com)
  • Rob McCarty (Chief Operations Officer, PopShorts)
  • Adam Zeller (VP of Social Media, Bravo & Oxygen Media)

After this event, come celebrate the end of Social Media Week at our VIP Closing Party! The closing party is for Insider Passholders only, so be sure to register (or upgrade) your pass in order to get your name onto the guest list.