Tickets are on sale for #SMWNYC! Save 30% until January 19th!

Social Media Week New York celebrates its 10th annual conference in 2018 and to mark the occasion, we are launching a new global edition of the conference taking place in New York City between April 24-27.

We will also be expanding the capacity of #SMWNYC significantly to accommodate attendees who were unable to attend in 2017 due to us selling out four weeks in advance.

Learn more and register today to save $394!

Included in your pass package:

  • Full-access to all 3 main stages for keynotes, panels and workshops
  • Opportunity to meet 200+ world class speakers and thought leaders
  • Enhanced networking experience through Connect Lounge and Mobile App
  • Access to exhibitor marketplace, branded installations and co-working lounges
  • Exclusive discounted hotel room packages at The Sheraton Hotel
  • Membership to SMW Insider, including access to livestream and 150+ hrs of past talks

We are also offering a new Premium Pass for attendees who are interested in high-level networking as part of a new Premium Lounge experience. The Premium Pass includes:

  • Exclusive access to a private lounge with complimentary food and drink each day (Reserved for Premium Passholders, Sponsors and Speakers only)
  • Lounge and cafe seating set-up for meetings with clients and other attendees
  • Simulcasting area featuring sessions from Stage 1

Save up to 30% on your #SMWNYC pass before the sale ends Thrursday, January 19!

We hope to see you in April 2018!

Activate Your Brand At Social Media Week New York 2018

In 2018, Social Media Week New York (SMW NYC) celebrates its 10th annual conference. SMW NYC will move to a new venue, with all official programming, events and activities taking place at the Sheraton Hotel in Times Square.

The 2018 New York conference will be a celebration of human connectivity and the power that social media provides in bringing the world closer together.

As the centerpiece to a year of events happening in more than 20+ countries, #SMWNYC will bring together thousands of industry professionals from all over the world to share ideas, inspiration and best practices for how social media can be used to transform how we do business, how we think about the world around us and how it can shape culture and the human experience.

Want To Be a Part of the Action?

We have a number of exciting partnership opportunities for brands looking to connect and engage with our audience of hyper-connected influencers, including:

  • Present on one of three stages
  • Host a panel session, workshop or speakeasy salon
  • Sponsor a lounge or activation
  • Exhibit and showcase your products and services

Who attends?

  • 1.5k registered attendees
  • 61% aged 25-35
  • 88% are mid-level seniority and above
  • 65% female
  • 1.5k registered attendees
  • 61% aged 25-35
  • 55% work in marketing, media and communications
  • 41% work for a company with 500+ employees

Email sponsorships@socialmediaweek.org for a full breakdown of opportunities and to inquire about pricing.

 

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

Announcing New Dates and Venue for #SMWNYC 2018!

Social Media Week New York (#SMWNYC) celebrates its 10th annual conference in 2018 and to mark the occasion, we are launching a new global edition of the conference taking place in New York City between April 24-27.

Passes go on sale Tuesday, July 18 at 12pm ET

#SMWNYC will be a significantly improved and enhanced version of the 2017 event, which will now take place at the Sheraton Hotel. The new venue can accommodate twice as many attendees, a significantly upgraded exhibitor marketplace experience and a premium upgrade option for professionals who are looking to get more out of the conference experience.

To mark the occasion we are offering the first 100 attendees who register with an opportunity to secure their passes at a discount of 70%, saving more than $800 off the standard pass. The first few blocks will be sold as follows:

  • – 70% discount for first 85 passes sold
  • – 60% discount for the next 140 passes
  • – 50% discount for the next 145 passes

Your pass package for #SMWNYC 2018 will include:

  • Full-access to all 3 main stages for keynotes, panels and workshops
  • Opportunity to meet 200+ world class speakers and thought leaders
  • Enhanced networking experience through Connect Lounge and Mobile App
  • Access to exhibitor marketplace, branded installations and co-working lounges
  • Exclusive discounted hotel room packages at The Sheraton Hotel
  • Membership to SMW Insider, including access to livestream and 150+ hrs of past talks

We are also offering a new Premium Pass for attendees who are interested in high-level networking and access to a relaxing and fully catered Premium Lounge experience.

The 2018 New York conference will be a celebration of human connectivity and the power that social media provides in bringing the world closer together. Don’t miss out on all exciting events we have planned for this year’s event.

Passes go on sale Tuesday, July 18 at 12pm ET. Don’t miss out on saving more than $800 off the standard pass!

See you in April!

 

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

That’s a Wrap! Thank You Social Media Week NYC Community

Thank you to our attendees, speakers, partners, volunteers, independent event organizers, and everyone in the SMW community for making #SMWNYC truly incredible. It was an incredible week exploring the business, art, science, and future of social media, as well as the first edition of SMW that unpacked our global theme, “Language and the Machine: Algorithms and the Future of Communication” in 2017.

If you didn’t attend #SMWNYC, you can re-live every official event with SMW Insider, our on-demand platform to watch the full videos from all official #SMWNYC sessions, plus hundreds of hours of video from other Social Media Week events from 2016.

This year’s event would not have been possible without our sponsors: Accenture, Convene, Crimson Hexagon, Department for International Trade, Digimind, Giphy, Marina Maher Communications, Nasdaq, National Geographic, Shutterstock, Storyful, and Tracx.

We’d also like to thank our Premium Content Partners: Crowdtap, Pinterest, and Viacom, as well as all of our Food and Beverage Partners, Content Partners, and Technology Partners for supporting the 9th edition of Social Media Week New York.

The “Branded Reality” We’re Living In: Learn from Accenture at #SMWNYC

Fools rush in. He who hesitates is lost. New media and platforms beckon attracting audiences and users in a flash, but for brands, the barriers for entry are high.

Accenture joins #SMWNYC this year to explore the creative and practical challenges enterprises face in being present, meaningfully, for audiences, in the new content era. Talent seems scarce, and the learning curves are steep, but audience appetite for novel content is boundless, and so are the opportunities for brands who deliver with purpose.

Hear from Donna Tuths (Global Content Lead, Accenture Interactive) as she previews new findings from their annual content survey, and explores the intersection of important trends.

Joining her on stage is Jeannie Chu (VP, Social Media, Content and Digital Marketing, American Express), John Pattyson (Executive Producer, Immersive Media) and Rori DuBoff (Virtual and Mixed/Augmented Reality Evangelist).

The panel will explore how brands are using VR to innovate in the content space and determine how and when to invest in new media. This session takes place Thursday, March 2 on Stage One at The TimesCenter.

Social Media Week returns to New York this February 28 to March 3. HQ passes are sold out, but you can still watch the official sessions LIVE and on-demand through our video platform, SMW Insider.

TJ Mizell, Son of Legendary Jam Master Jay of Run DMC, to DJ #SMWNYC Opening Party

To celebrate the 9th annual Social Media Week conference in New York, we’re hosting this year’s official opening reception.

This celebration helps kickstart the 2017 global theme “Language and the Machine”, which explores how technology is changing how we connect and communicate.

TJ Mizell, DJ and son of the late Jam Master Jay of Run D.M.C, will get behind the turntables at Samsung 837.  He entertains/spins at various special events, fashion shows and nightclubs in New York and around the world.

His skills take the experience to a whole new level with mesmerizing soundtracks. The majority of his musical influence comes from his father and his mentors at the Scratch DJ Academy founded by JMJ. TJ maintains his authenticity behind the 1 and 2’s with seamless blends and precise cuts during his mash-up sets of Hip Hop, Dubstep, and everything in between and beyond.

The Official Opening Party is for #SMWNYC passholders only, and you must be 21+ to attend. Cocktails, wine and beer will be provided courtesy of Johnnie Walker, Don Julio, Ketel One, and Brooklyn Brewery and passed food courtesy of LDV Hospitality.

9 Questions with Convene, New York’s Premiere Network of Meeting and Event Venues

Convene is one of the nation’s fastest growing network of meeting, event, and conference venues that combine technology, culinary, production, and human-centered design into a transformative user experience.

The company also leverages its workplace-as-a-service platform to provide on-demand solutions for building tenants and their employees.

We’re proud to call Convene a partner of #SMWNYC, where 15+ workshops will take place at their 117 West 46th Street location during Social Media Week New York. We spoke with Jenna Wollemann Convene’s Corporate Communications & PR Manager to discuss some of the amazing things her team is doing in the conferences, meetings, and events space.

1. What does Convene provide, offer, or do that is unlike any other event space?

Founded in 2009, Convene combines sleek and customizable meeting and event spaces with the latest technologies to help clients host events of all types and sizes.

Our trusted event management staff takes care of all event logistics and execution in-house, from imagining and developing inventive food and drink menus, managing state-of-the-art technology for various events, and making sure the visions of our enterprise clients become a reality in a variety of modern and unique venues in the tri-state area.

2. What does the Convene brand represent?

Convene is a values-based company. Everything we do is centered around what we call GRIT. All of our employees, partners and vendors must encompass this value, as it’s critical to our success of our work together. GRIT is an acronym that stands for Genuine, Relentless, Integrity and Teamwork, and this philosophy helps Convene execute, grow and innovate.

3. Is each Convene space different from the other? Are there any parallels that can be drawn from all Convene spaces?

All of Convene’s locations are found in contemporary urban settings, many of them occupying an entire floor (or multiple floors) of commercial office buildings.

While the layout of each Convene venue is different, most have a large common area at the center of each location, with various styles and sizes of meeting space and breakout rooms around the perimeter – called Studios, Hubs and Forums. Convene can host meetings varying in size from 2-700 attendees, with our largest venues in the heart of NYC.

All Convene venues look and feel slightly different in order to accommodate different types of industries and meeting styles. For example, some spaces are geared towards trainings or large-scale conferences and town halls, and others are for more intimate meetings. However, all of our venues have an integrated and holistic approach to meetings. Each Convene location combines human-centered design, technology, culinary and hospitality to provide an engaging, interactive and unique experience for event attendees.

When designing our spaces, Convene conducted focus groups with enterprise clients and asked what an ideal event space would look like. There were many commonalities in the feedback, including the importance of flexible/adaptable event space, the need for easy, seamless and state-of-the-art technology as well as communal work areas.

We also have an in-house design team, Assemble, that works tirelessly to track workplace and event trends. By putting ourselves in the seats of meeting planners and participants, we have created a network of human-centered, design-friendly spaces – build with the end use in mind.

4. What are some of the most common things your team hears as positive feedback about the space?

Clients that host meetings of all sizes with Convene love the modern and sleek design of our spaces, the advanced technical capabilities of our rooms, the healthy, locally-sourced food and drink menus, the dedicated meeting planners that help accomplish their goals, and the thoughtful details in each of our venues.

The thoughtful details can be attributed to human-centered design, which focuses on the unmet needs of the people that will be using the space. A few examples of services that our clients love, that also represent human-centered design principles, are our Nourish café stations and our resource trays.

All Convene locations have a Nourish café, with unlimited sweet and savory snacks and a variety of caffeinated and non-caffeinated drinks. Meeting attendees can access Nourish at any time during their day, to help power them through their meetings. It is set up to feel like your own kitchen and bring the comforts of home into the workday.

Additionally, all Convene meeting rooms are equipped with a resource tray with extra pens, paper and office supplies to ensure participants are never short on anything they may need to host a productive meeting.

5. How does Convene approach conferences and meetings different from other venues?

Our team’s commitment to hospitality and our holistic approach to meetings and events set Convene apart from other venues. From the minute we receive an inquiry about a space to the day of their event, our team is all-hands on deck, making sure every last detail and request is taken care of. Since Convene has dedicated in-house technology, culinary, service and production teams, additional vendors do not need to be brought in to our space, making the event planning experience seamless and simple for our clients.

6. How does Convene use social media channels? Any interesting things about content creation from a venue POV?

We leverage Instagram to showcase the design and usability of our spaces, showcasing beautiful photos of our venues and how they can be used for different types of events and meetings.

Our blog on Convene.com is also an important channel for us to share thought leadership on various topics related to the future of real estate, workplace and design trends, and various technology and culinary topics, as well as useful tips for our meeting planner audience.

Focusing on longer-form content such as e-books allows us to highlight the value proposition of our spaces as well.

7. What are some of the most exciting events that Convene has hosted or been involved with?

More than 65% of Fortune 100 companies partner with Convene to host events, meetings and conferences of all sizes annually.

8. Any plans to expand beyond NYC, Philly and DC?

Convene’s near-term expansion plans include opening new locations in Boston, Los Angeles and Chicago, as well as further national and international expansion in the longer-term.

9. What is the one thing you/Convene wants others to know about the space?

Convene is simply the easiest place to host a better meeting or event.

View the full schedule to see the official events taking place at Convene at 117 West 46th Street. We’re thrilled to host our Workshops there on Tuesday and Wednesday of #SMWNYC. Convene is also providing #SMWNYC pass holders a lounge and communal workspace area to unwind and relax in between sessions, complete with snacks and coffee. Don’t miss it!

Crimson Hexagon at #SMWNYC on Social Listening 2.0 and How to Use Machine Learning

For years, the smartest brands have used social listening tools to keep tabs on their brand image and audience. But today that’s not enough—which is why companies want to get to the “why” behind these metrics.

New social media analytics tools, built on powerful machine learning and AI technologies, dive deep into the nuances of consumer sentiment and purchase intent and surface new trends and audience affinities as they evolve.

Crimson Hexagon is an enterprise social media analytics company providing insights for brand strategy, market research, and more. At #SMWNYC, attendees will hear from Mitch Brooks (Sr. Director, New Products, Crimson Hexagon) on the latest trends in social analytics and machine learning, and how today’s cutting-edge brands use these tools to stay ahead of the competition.

Social Listening 2.0: How Machine Learning Gets to the ‘Why’ of Analytics,” will demonstrate to attendees the real-world examples of how brands are using machine learning to gain deep insights on their consumers, as well as a bird’s eye view of the evolution and future of machine learning and deep social listening.

Social Media Week returns to New York this February 28 to March 3. HQ passes are sold out, but you can still watch the official sessions LIVE and on-demand through our video platform, SMW Insider.

Official list of Workshops taking place at Convene during #SMWNYC

This year at Social Media Week New York, our second venue, Convene, will feature Workshop events throughout the day on Tuesday and Wednesday for attendees. It also has co-working space and WiFi for you to take advantage of.

Please note, the Workshops taking place at Convene will not be available on SMW Insider (either live or on-demand).

From best practices in Facebook marketing and new content metrics to understand, to lessons on building community and Bot Making 101, here are all the Workshop events taking place at Convene during #SMWNYC:

1. The Pursuit of Meaningful Content (Pinterest)

Get inspired by creative examples that show how brands can move people from inspiration to action on Pinterest, and walk away with new ideas for creating engaging video and dynamic creative.

2. Breaking Down The Facebook Auction: How To Combat Inflated CPMs and Bigger Budgets to Deliver More Sales In 2017 (Croud)

This session will break down everything from how Facebook auctions work. Learn new approaches to Facebook bid management, creative testing and audience fatigue. Attendees will also gain actionable insights to take away and implement on their Facebook marketing campaigns the next day.

3. How To Use Bitly Beyond Shortening & Branding (Bitly)

Each month, five billion unique browsers engage with Bitly links, and 300 million links are created through the platform. This session with Bitly’s Senior Content and Community Manager, Denise Chan, will unpack the top 10 metrics of your Bitly dashboard, and how to use Bitly for A/B testing, UTM codes, and other data-focused capabilities.

4. How to Get the Market to Do Your Marketing for You (iris Worldwide)

89% of advertising is not noticed or remembered at all. So, how can brands cut through the noise, get noticed and have the market make the noise for them? In this workshop we’ll explore the Participation Brand Index, a recent study of 140 global brands conducted by iris Worldwide. Attendees will learn the five pillars that make up a participation brand and why they’re key to success.

5. Listen, Analyze, Inform: Pulling Human Insights from Online Interactions (Ready Set Rocket)

This workshop focuses on social listening, social analytics and their impact on the customer journey. Attendees will learn how today’s marketers are mining human insights from data and using that knowledge to effectively communicate with modern consumers to drive bottom line ROI.

6. Share Rate is King (BabyFirst)

BabyFirst’s General Manager, Yuval Rechter, will discuss the importance of “Share Rate” for exponential and organic growth on your social channels. This data-driven approach to custom content production finds what resonates with your target audience and optimizes for shares.

7. Make Customers Work For You: How To Increase User Generated Content (ClassPass)

In this session, we’ll go over the importance of user generated content (UGC) and how to increase it. With UGC, your business is not only getting free word-of-mouth marketing but you’re also getting unique, quality content for your own channels. Cara Friedman (Head of Social Media, ClassPass) will lead this workshop.

8. Objective Based Marketing: Using Creative Sequencing To Drive Sales (mllnnl)

Consumers need to see the right creative at the right time in the right place. In this panel featuring top paid social experts from invite-only millennial marketing agency, mllnnl, we’ll discuss when to shift measurement away from the sale, creative sequencing best practices, and the future of paid social planning.

9. Facebook Automated Campaign Management: Let Facebook Do the Work for You (General Assembly)

Get a step by step walkthrough on how to create Automated Rules on Facebook, and learn when to pause campaigns, or when to receive performance notifications. This session is hosted by General Assembly.

10. Millennial Manager Bootcamp (Butterfly)

Millennials comprise the largest share of the U.S. workforce and nearly a third of them (and growing) are in management positions .In this 60-minute bootcamp, you’ll learn the essential traits of a strong leader and what tools and support are needed to develop your talents over time.

11. Bot Making 101 (Dexter)

This workshop will provide attendees with a step-by-step tutorial on how to build and launch a functioning chatbot, without needing any previous coding experience. By the end of the workshop, participants will walk away with a clear understanding of what a bot is, what it can do, and how brands and businesses can leverage this technology.

12. The Science Behind Building & Maintaining Your Brand Voice and Tone (Contently)

Many brands struggle with maintaining a strong and consistent voice across multiple communication channels. This session, hosted by Contently’s CMO Kelly Wenzel, will provide a solution by introducing attendees to the ‘Science of Voice and Tone’ – a method that uses natural language processing tools to quantify a brand’s unique voice and tone.

13. Keys to Digital Transformation: Best Practices from Sprinklr, SAP, and Nasdaq (Nasdaq)

In this session, we will cover an overview of the latest industry trends in social media space, followed with real-world examples of how two, enterprise companies created best-in-class corporate social media strategy programs, including their overall approach and key lessons learned.

14. Putting Digital Back In The Boardroom: Making Digital Metrics Matter (iris Worldwide)

This workshop will focus on fostering more interest in your work internally, as well as new ways for presenting campaign performance that makes your clients look better than ever before. You’ll learn the difference between a KPI and a measurement metric, and how to present results of a complex program in a single page that executives can follow and make sense of.

15. Connecting Deeper with Social: Ways to Avoid Becoming the New Banner Ad (Swift)

In a workshop by digital agency Swift’s Rick Albano – one of the minds behind social media efforts of Starbucks, Adidas, Nestle, and Pandora among others – he will explore how brands and agencies can connect deeper with social, to both create an emotional connection and drive business results.

Social Media Week returns to New York this February 28 to March 3. HQ passes are sold out, but you can still watch the official sessions LIVE and on-demand through our video platform, SMW Insider.

13 Events on Data Marketing, Analytics, and Social Listening at #SMWNYC

Social analytics, data marketing, and machine learning has become the new guidebook for today’s most successful marketers and advertising agencies. Amazing creative alone is not as effective as it once was, and now the game has changed where insights and automation are almost essential.

At Social Media Week New York, attendees will get real-world examples of how brands are using data marketing tools and social analytics to gain deep insights on their consumers. Here are 13 events that will explore these topics and help you become a smarter marketer in 2017 and beyond.

1. Breaking Down The Facebook Auction: How To Combat Inflated CPMs and Bigger Budgets to Deliver More Sales In 2017 (Croud)

This session will break down everything from how Facebook auctions work. Learn new approaches to Facebook bid management, creative testing and audience fatigue. Attendees will also gain actionable insights to take away and implement on their Facebook marketing campaigns the next day.

2. Building a Billion Dollar Business: How Blue Apron Used Data and Social Media to Acquire and Retain Customers (Simon Data)

Join Greg Fitzgerald (Director of Acquisition Marketing, Blue Apron) and Joshua Neckes (Co-Founder, Simon Data) for an in-depth look into how Blue Apron employs a data-first, cross-channel approach to getting the most out of social media for customer acquisition, and how they grew from an innovative upstart to the undisputed market leader in curated home food delivery.

3. How To Use Bitly Beyond Shortening & Branding (Bitly)

Each month, five billion unique browsers engage with Bitly links, and 300 million links are created through the platform. This session with Bitly’s Senior Content and Community Manager, Denise Chan, will unpack the top 10 metrics of your Bitly dashboard, and how to use Bitly for A/B testing, UTM codes, and other data-focused capabilities.

4. Listen, Analyze, Inform: Pulling Human Insights from Online Interactions (Ready Set Rocket)

This workshop focuses on social listening, social analytics and their impact on the customer journey. Attendees will learn how today’s marketers are mining human insights from data and using that knowledge to effectively communicate with modern consumers to drive bottom line ROI.

5. Share Rate is King (BabyFirst)

BabyFirst’s General Manager, Yuval Rechter, will discuss the importance of “Share Rate” for exponential and organic growth on your social channels. This data-driven approach to custom content production finds what resonates with your target audience and optimizes for shares.

6. Objective Based Marketing: Using Creative Sequencing To Drive Sales (mllnnl)

Consumers need to see the right creative at the right time in the right place. In this panel featuring top paid social experts from invite-only millennial marketing agency, mllnnl, we’ll discuss when to shift measurement away from the sale, creative sequencing best practices, and the future of paid social planning.

7. Data-Driven Customer Experiences and the Voice Paradigm (Bitly)

In this session, Matt Thomson (Chief Product Officer, Bitly) will explore how data is being used in more sophisticated ways to keep up with the increasingly complex customer journey across channels and devices. He’ll also predict what the future holds for data-driven personalization, and provide actionable steps for marketers to take to improve the customer experience.

8. TeraBites! Feeding Algorithms With Open Government Data (BetaNYC)

Manhattan Borough President Gale A. Brewer will moderate a panel discussion on open data as food for algorithms. Content is king and municipal open data allows social media teams to harness location sensitive information to enrich the user experience of the customer.

9. Words of Wisdom: Advanced Text Analytics and Strategies that Influence Consumers (Marina Maher Communications)

In this session, David Richeson (Chief of Innovation and Influence, Marina Maher Communications), will explore the vital role language has in helping brands, through advanced text analysis, find new ways into the consumer vernacular, and ultimately into their hearts, minds and purchase decisions.

10. A/B Testing is Dead. Long Live Rapid Mass Experimentation (Wunderman)

Join Yannis Kotziagkiaouridis (Global Chief Analytics Officer, Wunderman), as he discusses why ‘rapid mass experimentation’ (RME) is the future of experimentation, and how humans and machine-learning can come together to provide a deeper understanding of how emotions drive consumer behavior.

11. How Data Can Cure Your Influencer Headache (Truffle Pig)

Learn how data is bringing transparency to influencer selection and pricing, powering differentiated creative campaigns, and enabling brands to measure results that impact their bottom line. Executives from Thuzio, Food Network, Collective Bias, and Truffle Pig will also explain how to develop campaigns by merging data insights and creative ideas on emerging platforms.

12. Looking Beyond the CPA: Finding High-Quality Users that Don’t Break the Bank (Reuters TV)

In this session, learn some tips and tricks for looking beyond the most obvious acquisition metrics, and more into the metrics that measure true value for your app or website, with real examples from Reuters TV’s Senior Marketing Manager, Ashley Christiano. She’ll also discuss some useful ideas for what to do with data once you have it.

13. Social Listening 2.0: How Machine Learning Gets to the “Why” of Analytics (Crimson Hexagon)

Hear from social analytics and machine learning experts from Crimson Hexagon to learn how cutting-edge brands are using these tools to stay ahead of the competition. Attendees will get real-world examples of how brands are using machine learning to gain deep insights on their consumers, as well as a glimpse into the near future of deep social listening.

Social Media Week returns to New York this February 28 to March 3. HQ passes are sold out, but you can still watch the official sessions LIVE and on-demand through our video platform, SMW Insider.

National Geographic’s #SMWNYC Event on How They Engage 350 Million Fans on Social

National Geographic aims to inspire, enlighten and activate audiences around the world, encouraging them to go further and test the limits of what is possible, and at #SMWNYC, they are sharing this expertise with the Social Media Week audience.

At #SMWNYC, Rachel Webber (EVP of Digital Products, National Geographic) will share insights and perspectives on how they are leveraging the new tools and platforms to maintain their position as one of the most relevant and inspiring brands in social media. The session is titled Masters of Storytelling: How NatGeo Engages 350 Million Fans on Social

National Geographic celebrates the explorer inside all of us; those go, do and push themselves further. Our stories are told by the world’s best scientist, explorers, photographers and filmmakers. We offer true 360 experiences across an unparalleled portfolio of media assets – television channels, magazines, kids, travel, books, video, events and some of the most followed digital and social platforms in the world.

As a trusted global super brand, National Geographic touches over 760 million consumers of every age, in every part of the world, every single month and maintains a social footprint of over 350 million faithful followers.

With an unwavering commitment to the power of science, exploration and storytelling to change the world, National Geographic is a forward thinking multi-media company, with purpose at its core. We return 27% of our proceeds to the non-profit National Geographic Society, creating a virtuous cycle of storytelling and philanthropy committed to research, science, conservation and exploration.

National Geographic’s event from November’s Social Media Week in Chicago

National Geographic strives to check off three boxes with its content: 1) Relevant, 2) Relatable, and 3) Timely. Content that achieves these pillars allow NatGeo to reach consumers across all social media channels, and learn from each posts in order to adapt their content and strategy. They also realize that it’s important to stay realistic, even with big, new ideas.

Here are some highlights from that session featuring Claudia Malley (Chief Marketing and Brand Officer, NatGeo):

The organizational values that push National Geographic’s brand forward:

NatGeo’s strategy for Facebook Live and live video content:

NatGeo’s strategy for Snapchat and vertical video

Social Media Week returns to New York this February 28 to March 3. HQ passes are sold out, but you can still watch the official sessions LIVE and on-demand through our video platform, SMW Insider.

16 #SMWNYC Events Exploring Today’s Major Social Media Platforms

Today, it seems like social platforms have all the power, and marketers are faced with ongoing challenges of captivating audiences in a never-ending battle of time and attention.

From Facebook and Instagram to Twitter and Snapchat, and everything in-between, everyday there are changes to algorithms and user behavior that dictate how we reach audiences online and create content for them.

At #SMWNYC, we’re diving into the world of social platforms, and how marketers should navigate these constantly-evolving networks of content, users, and brands. Here are 16 sessions exploring today’s major social platforms at Social Media Week New York.

1. The Pursuit of Meaningful Content (Pinterest)

Get inspired by creative examples that show how brands can move people from inspiration to action on Pinterest, and walk away with new ideas for creating engaging video and dynamic creative.

2. Distributed Media All-Stars: Experts Share Their Viral Content Secrets (Insider)

What do publishers need to know in order to create content that performs well on social, especially video? This session will answer this question, as well as explore what publishers need to know in structuring deals with partner platforms, and how to monetize social video.

3. Breaking Down The Facebook Auction: How To Combat Inflated CPMs and Bigger Budgets to Deliver More Sales In 2017 (Croud)

This session will break down everything from how Facebook auctions work. Learn new approaches to Facebook bid management, creative testing and audience fatigue. Attendees will also gain actionable insights to take away and implement on their Facebook marketing campaigns the next day.

4. The Business of BuzzFeed with Chief Revenue Officer, Lee Brown (BuzzFeed)

Hear from BuzzFeed’s Chief Revenue Officer on how BuzzFeed quickly become a cross-platform, global network for news and entertainment that generates seven billion content views each month and distributes content for a global audience while continuously testing, learning and optimizing.

5. Leveraging Social Platforms Along the Entire Customer Journey (L2)

This event will explain how brands should accelerate and decelerate social investments, how brands can transition from driving brand equity and awareness on social platforms to more bottom-of-the-funnel goals like social commerce and advocacy.

6. Keeping Up With Social Platform Perspectives (Adaptly)

Audiences are becoming more and more fragmented every day. Marketers must understand the value consumers derive from the big five platforms, and this session will dive into this topic. Attendees will gain insight into how users consume content differently (speed, sound-on versus -off, etc), and the approach advertisers should take towards campaign planning.

7. How Hearst’s Prestige Brands Are “Doing the Internet” (Hearst Magazines Digital Media)

From ELLE’s creative and fashion-forward use of live video tools to Esquire’s Election 2016 coverage to Marie Claire’s insane growth on Instagram, we’ll take a look at how Hearst’s titles are harnessing their unique voices and satisfying the rapidly changing social landscape.

8. Don’t Call Snapchat a Social Media Platform (Sweet)

Sweet is the first-ever brand to launch a straight-to-Snapchat Discover publication, covering the best in music, culture and style. In this talk, Ross Clark (VP / GM , Sweet), will speak on the importance of creating a two-way dialogue with conversational content and about future trends of different digital media that have outgrown their early “social” beginnings.

9. Spatial Storytelling with Megan Summers, Global Head of Production, Facebook (Facebook)

In this talk, Megan Summers, who runs production globally for Facebook’s Creative Shop team, will lead a session that explores new storytelling principles and languages in the age of VR, 360 and the Feed.

10. The Evolution of Social Video (Adaptly)

Executives from BuzzFeed, Instagram, and Adaptly will discuss the use cases of newer video formats like vertical video, Instagram Stories, and livestreaming, as well as how to track views and understand video metrics across platforms.

11. Facebook Automated Campaign Management: Let Facebook Do the Work for You (General Assembly)

Get a step by step walkthrough on how to create Automated Rules, discover overall best practices based on your business model and goals, and learn when to pause campaigns, or when to receive performance notifications. This session will help you become a Facebook marketing expert!

12. Masters of Storytelling: How NatGeo Engages 350 Million Fans on Social (National Geographic)

In this event, Rachel Webber (EVP of Digital Products, National Geographic) will share insights and perspectives on how they are leveraging the new tools and platforms to maintain their position as one of the most relevant and inspiring brands in social media.

13. Instagram Killed The Television Star (Crowdtap)

Television as we know it will soon be no longer. This session will forecast the coming phases which will signal the end of Television 1.0, and where advertisers will look next for critical mass. Attendees will also understand the role of celebrities and influencers across the spectrum in receiving the torch, and the massive impact of Live streaming on platforms like Instagram.

14. How The Verge Builds Audiences Across Multiple Platforms (Vox Media)

To be a successful publisher in 2017, it means creating content not just for your website, but for platforms ranging from Facebook to Google, Instagram, Snapchat, and Twitter. Vox Media is becoming a leader in mastering social platforms across their suite of brands, and this session will help attendees determine which platforms to invest in, how to grow audiences on those platforms, and how to re-edit and package a story or video to serve those audiences.

15. How BuzzFeed’s Tasty Used An Audience-Driven Approach to Become the No.1 Publisher on Facebook (BuzzFeed)

In less than two years, Tasty, BuzzFeed’s global food network, has published more than 2,000 recipe videos that reach a staggering 500 million people a month. Michelle Kempner (VP, Operations, BuzzFeed) will share BuzzFeed’s test and learn approach as well as digital advantages that helped build the initial and continued success of Tasty and beyond.

16. A Conversation with The Daily Show’s Best F%#king Social Media Team Ever (Comedy Central)

Join Comedy Central’s GM, “The Daily Show’s” producers and correspondents for an in-depth discussion about the daily conversation that happens between the show and its fans on social media.

Social Media Week returns to New York this February 28 to March 3. HQ passes are sold out, but you can still watch the official sessions LIVE and on-demand through our video platform, SMW Insider.

14 Events Exploring VR, AI, and the Future of Technology at #SMWNYC

Virtual reality (VR), artificial intelligence (AI), Chatbots, drones, and wearables are just a few major topics within technology that marketers and media professionals need to be aware of.

Every year, Social Media Week brings some of the leading brands and individuals to the stage to discuss how future technologies and innovations will impact our world, and what we need to do and know in order to not only stay ahead of these changes, but also capitalize on them.

Here are 14 events taking place at #SMWNYC on the future of technology:

1. Bots in Media and Marketing: What Are They Good For? (Code and Theory)

In this session led by Dan Gardner (Co-Founder and Executive Creative Director, Code and Theory), he’ll explain what a bot is, the different types of bots (conversational, chat, content, automated), and how big brands are using bots through various platforms to make product research and experiences more successful and personal.

2. How Johnnie Walker Brought Drunk Driving Into Social Media Users’ (Virtual) Reality (VaynerMedia)

Executives from Facebook, VaynerMedia, Mashable, and Diageo will discuss the expanding virtual reality capabilities of major social media platforms, how virtual reality can be utilized as an educational platform, and ways to bring virtual reality campaign ideas to life on social media.

3. The Rise of the AI-Empowered Social Influencer (gyro)

Artificial intelligence is taking influencer marketing to a new level. This session will break down the ways influencers can become their own media powerhouse with the help of artificial intelligence, how AI business partnerships help marketers better understand ROI, and how influencers and media companies can automate 60-80% of their workflows.

4. Machine Learning & Human Motivators: Understanding the Why of What We Do (Mind Genomics Advisors)

Today’s consumers are more complex and more overburdened with noise than ever, yet most industries rely on archaic tools – like surveys and focus groups – to inform critical messaging decisions. This session will help you understand the new ways to invest in message recombination solutions.

5. Decoding ?????: Building Machines That Know How Humans Feel (Decoded)

In this session led by Jeffrey Lancaster (Head of Product, Decoded), he’ll offer step-by-step demonstration of using APIs to understand customers’ sentiment towards products by analyzing the language in their social media posts. Jeffrey will also walk away with an understanding of machine learning, sentiment analysis, and tools to get started with APIs.

6. How AI Assistants will Change the Way We Work and Live (x.ai)

Have you ever emailed someone who asked you to set up a meeting through “Amy” or “Andrew”? If so, x.ai is the team responsible for this AI personal assistant used by some of tech’s most prominent individuals. In this talk, Dennis Mortensen (CEO and Founder, x.ai) will explain how interactions between humans and computers are likely to evolve in the next decade, what it takes to humanize AI, and why it matters.

7. Chatbots: Your Brand New Acquisition Channel (Botanalytics)

If you’re searching for a gold mine in your user acquisition channels, chatbots are becoming the one that compensate all your needs. In this presentation, Ilker Koksal (co-founder, Botanalytics) will discuss how big the chatbot market is, and how it’s growing day by day. He’ll also explain engagement measurement, retention and acquisition metrics of bots.

8. Yelling at Robots (Luminary Labs)

In this fireside chat, three AI-focused wordmasters (Erin McKean, Michelle McSweeny, PhD, and Sara Holoubek) will comment on this new intersection of language and technology with bots. They will explore topics such as why voice recognition is still so frustrating, how AI may be conditioning children to be rude, and how human speech must evolve to keep up with machines.

9. Future Publishing Models: VR and 360 Video with The New York Times (The New York Times)

In this session Sam Dolnick (Associate Editor, NYT) and Andy Wright (Publisher, The New York Times Magazine) will share how they have embraced, integrated and innovated in VR and 360 video with exceptional results for brands and readers alike via NYT’s VR app while working with award-winning journalists and reporters.

10. The Future of Marketing: Demystifying Artificial Intelligence and Bots for Brands (TOPBOTS)

This interactive presentation is targeted towards brand executives and marketers who want to understand the latest breakthroughs in AI and bots for marketing, the best industry practices and case studies, and how to design and deploy emerging technologies like AI and chat bots for their brands. Adelyn Zhou (Founder and CMO, TOPBOTS) will lead this session.

11. AI vs. Mankind: Who’s Influencing Who? (Sylvain Labs)

This session will delve deep into the evolving world of AI while considering how AI is (and will) impact our everyday lives, if people are more likely to trust an AI than a brand or person, and expanded models that offer a conceptual view influence in this new age of AI.

12. Schrödingers Bot (The Economist Group)

This debate-style session will examine the future of communication and the impact AI will have on PR and marketing. Alan Berkson (Director of Community Outreach, Freshdesk) and Gemma Craven (SVP, Director of Social & Mobile, McCann) will dive into how bots are being used now and in the future, and how professionals should prepare today for the changing digital landscape of tomorrow.

13. Artificial Intelligence for Real Social Traction (IV.AI)

Explore how AI is changing everything through machine learning, data understanding, and bots. Learn how to grow your audience in a personal way and understand every interaction. Led by Vince Lynch (CEO, IV.AI), this session will focus on AI for audience understanding, conversational commerce, and automation of content creation.

14. The Future of Human Computer Interaction: How Artificial Intelligence & Machine Learning Will Incite Behavior Change (Addicaid)

Humans instinctively seek patterns, but our approaches are oftentimes biased and ineffective. Learn why one of the main objectives of machine learning is to find patterns, and extend influence to improve systems with automation and analysis. Sam Frons (Founder, Addicaid) will also share her latest research and long-term trends of AI and machine learning in society.

Social Media Week returns to New York this February 28 to March 3. HQ passes are sold out, but you can still watch the official sessions LIVE and on-demand through our video platform, SMW Insider.

Stranger Things’ David Harbour to speak at #SMWNYC

One of the companies at the forefront of celebrities, fans and advertising is WHOSAY, a leading influencer marketing and media company that creates campaigns for brands starring celebrities, influencers and tastemakers.

WHOSAY has run hundreds of successful influencer campaigns for brands such as Coke, McDonald’s, Google, AT&T, Chevrolet, Cigna, Principal and Comcast, and at Social Media Week New York, Steve Ellis, CEO of WHOSAY will discuss the weird and sometimes upside down world of celebrities and social media.

Joining Steve on stage is a very special guest you might recognize from your favorite Netflix series: David Harbour, one of the stars of the critically acclaimed Netflix show Stranger Things. If you watched The SAG Awards last month, you saw David and his cast accept the award for Outstanding Performance in an Ensemble in a Drama Series, which means you also saw his incredible acceptance speech…

 

#SMWNYC attendees and livestream viewers will get a glimpse from Steve Ellis and David Harbour into what it’s like to connect to a rabid fan base and learn what fans want to hear, what they want to talk about, and what their expectations are for their favorite celebrities

Plus, they’ll delve into what they each believe is next for the fan-to-star relationship, as well as what the future may hold for social media platforms, brands, and celebrities all working together.

How Blue Apron Used Data and Social Media to Acquire and Retain Customers

In just a few short years, Blue Apron has grown from innovative upstart to the undisputed market leader in curated home food delivery. This rise is a natural consequence of their great product and superior customer experience, but it wouldn’t have been possible without being able to convince millions of people to try their service in the first place.

Judging by Blue Apron’s success, it’s no surprise that they have one of the best acquisition teams in the business — and lots of stories to share.

Join us at #SMWNYC and hear from Greg Fitzgerald (Director of Acquisition Marketing, Blue Apron) and Joshua Neckes (Co-Founder, Simon Data) for an in-depth look into how Blue Apron employs a data-first, cross-channel approach to getting the most out of social media for customer acquisition.

The event, “Building a Billion Dollar Business: How Blue Apron Used Data and Social Media to Acquire and Retain Customers,” will help attendees get direct insight into a top-performing acquisition marketing team while learning about the role of paid social, sponsored content, influencer marketing, and other critical channels for high-growth businesses.

Other key takeways from this session include the challenges and benefits of coordinating social media with other essential marketing channels, and examples of how leveraging customer data helps business focus not on just acquiring customers, but on acquiring the best customers.

This session takes place on Tuesday, February 28 at Social Media Week New York. HQ passes are sole out, but you can still watch the official sessions LIVE and on-demand through our video platform, SMW Insider.

14 Events Exploring the Future of Video at #SMWNYC

The state of video for news outlets, content marketers, and everyone in-between is constantly changing, and at Social Media Week New York, you will hear from the industry’s experts on how to break through the noise with video content.

Below are 14 events that will dive into these questions, and get you up to speed on the latest trends such as virtual reality, 360 video, live video, and storytelling in new, immersive formats.

1. What’s Emerging? Insights, and Big Predictions for the Future of Our Industry (Deep Focus)

In this opening session to kick off #SMWNYC, Chairman of Deep Focus, Ian Schafer will participate in a rapid fire Q&A about the state of the industry. During the discussion Ian will share his predictions for business and what he believes are the most important opportunities and challenges that marketers face today.

2. Distributed Media All-Stars: Experts Share Their Viral Content Secrets (Insider)

Insider has nearly 2 billion video views each month across platforms including Facebook. Nicholas Carlson (Editor-in-Chief, Insider) will moderate a discussion with some of the leading distributed media content creators — all of whom will share their own secret sauce for creating and distributing content with the power to go viral like wildfire.

3. Keeping Up With Social Platform Perspectives (Adaptly)

Audiences are becoming more and more fragmented every day. Though 78% of Americans have a social media profile, users exhibit markedly different behavior on each of the major platforms. Learn how users consume content differently (speed, sound-on versus sound-off, images vs. text), as well as the approach advertisers should take towards campaign planning.

4. Don’t Call Snapchat a Social Media Platform (Sweet)

Snapchat is expanding into a full-blown entertainment and communication platform; it’s so much more than social media, and it is becoming deeply personal. In this talk, Ross Clark (VP and GM, Sweet – Snapchat Discover Channel) will speak on the importance of creating a two-way dialogue with conversational content and about future trends of different digital media that have outgrown their early “social” beginnings.

5. Spatial Storytelling with Megan Summers, Global Head of Production, Facebook (Facebook)

In this talk, Megan, who runs production globally for Facebook’s Creative Shop team, will lead a session that explores new storytelling principles and languages in the age of VR, 360 and the Feed.

6. The Evolution of Social Video (Adaptly)

From modest YouTube beginnings to effortless livestreaming from a smartphone, social video has evolved immensely over the past decade. Today, over 100 million hours of video are consumed on Facebook daily, and smartphone users spend 45 minutes each day watching videos on their phones. Ken Blom (Director, Branded Content Distribution, BuzzFeed), Nikhil Sethi (Co-Founder and CEO, Adaptly), and Jeff Taylor (Regional Product Marketing Manager, Instagram) will lead this session on social video best practices for brands.

7. Video + Media: The Power of Visual Communication in the Digital Age (Brit + Co)

It’s no secret that video now rules the digital media world. Whether it’s a video mini-series, a Facebook Live, or a GIF, visual content is catching the attention of consumers and brands alike. Brit Morin, Founder & CEO of a digital media and commerce company Brit + Co, has always been focused on the visual, and she’s speaking at #SMWNYC on why video is the center of media right now, and the benefits and challenges of making visual communication a core focus of your business.

8. From URL to IRL: The Content for the Digital Generation (Refinery29)

Refinery29 is constantly balancing meaningful digital content with real-life experiences across platforms like Snapchat Discover, Facebook, Instagram, and more. In this session, Refinery29’s SVP of Content Strategy & Innovation, Neha Gandhi, will explain how her team creates authentic content that resonates with today’s audience plus the power of emerging platforms.

9. The Future of Video in Advertising with Michelle Klein, Marketing Director of North America at Facebook (Facebook)

In this talk, Michelle Klein, Facebook’s Head of Marketing, North America, will share Facebook’s vision for the future of video, the role it will play in advertising and how language and communication will continue to evolve in this space.

10. Instagram Killed The Television Star (Crowdtap)

Television as we know it will soon be no longer. The notion of tuning in to a TV network will be a distant memory and the proverbial cord will someday be forever cut. These changes will disrupt the marketing industry in ways that the onset of the internet itself didn’t achieve. Leading this session is Matt Britton (Chief Executive Officer, Crowdtap).

11. How Johnnie Walker Brought Drunk Driving Into Social Media Users’ (Virtual) Reality (VaynerMedia)

In this panel, attendees will learn from marketing and studio production experts at Diageo and VaynerMedia, respectively, on how together they exposed social media users to a reality never before experienced on platforms including Facebook 360, YouTube 360, and in an integration with the New York Times to directly and emotionally impact viewers.

12. musical.ly and MTV: A Master Class in Mobilizing Musers (MTV)

From the MTV Video Music Awards to the Nickelodeon HALO Awards to other major events and activations, musical.ly’s powers of promotion and unprecedented engagement have brought custom solutions to life for networks, studios, and brands. Join representatives from musical.ly and MTV for a master class on harnessing the power of this video social network and its influential group of “musers.”

13. All You Can Eat: How BuzzFeed’s Tasty Used An Audience-Driven Approach to Become the No.1 Publisher on Facebook (BuzzFeed)

In less than two years, Tasty, BuzzFeed’s global food network, has published more than 2,000 recipe videos that reach a staggering 500 million people a month. Michelle Kempner (VP of Operations, BuzzFeed) will share BuzzFeed’s test and learn approach as well as digital advantages that helped build the initial and continued success of Tasty and beyond.

14. Future Publishing Models: VR and 360 Video (The New York Times)

Via NYT’s VR app, users can go underwater or on the campaign trail, experience life through the eyes of a refugee or explore previously unseen worlds and experience stories reported by award-winning journalists, all told in an immersive, 360-degree video experience. In this session, Sam Dolnick (Associate Editor at NYT) and Andy Wright (Publisher, The New York Times Magazine) will share how they have embraced, integrated and innovated in VR and 360 with exceptional results for brands and readers alike.

Independent Events at #SMWNYC in 2017

When Social Media Week started in 2009 in New York, the conference took place all around the city. Business leaders, designers, marketers, journalists, freelancers, strategists, and anyone interested in the convergence of technology and media had a platform to come together and explore new ideas and trends in the industry.

Today, as the industry and SMW has evolved, we still aim to provide local communities of Social Media Week the opportunity to come together and discuss, debate, and dive into best practices and new trends in media, marketing, and tech.

This year is no different, and we’re thrilled to highlight some of the Independent Events taking place in New York during Social Media Week NYC. These events take place at separate venues and offices, and use their own registration, so plan accordingly if you would like to attend.

Your HQ pass does not include independent events. Please register for these separately.

  1. Truthful, Accurate and Not Misleading: A 90-Minute Guide to Best Practices in Advertising Across Social Media Platforms (hosted by Advertising Self-Regulatory Council)
  2. A Cross-Device Primer: Technology and Self-Regulation (hosted by Council of Better Business Bureaus, Inc.)
  3. Influential: How Brands and Influencers Can Work Together For Maximum Impact (hosted by Sharp Communications)
  4. Firing-Up Emerging Leaders (FUEL) Forum: How Millennials are Writing the Rulebook in a Digitally-Driven World (hosted by W2O Group)
  5. The Art of Creating For The Silent Era (hosted by Derby)
  6. The Message Has A New Medium: Strategies for Fostering Communication in the Workplace (hosted by TPG Architecture)
  7. WOMMA Wine Wednesday | Under the Influence: A Guide for Brands and Retailers Working with Influencers (hosted by WOMMA and Collective Bias)
  8. Short Video: Courting the Modern Attention Span (hosted by Visual Country)
  9. 3 Ways to Think About Learning in 2017: Culture, Marketing, and Revenue (hosted by Sociality Squared)
  10. Text100’s Cocktails and Connections (hosted by Text100)

View the full schedule of official and independent events here. Please note that we are officially sold out of HQ passes for #SMWNYC, but you can still watch all of the action LIVE by signing up for SMW Insider, our live and on-demand video platform.

Learn how Viacom’s digital media team experimented with new ways of engaging fans

Experts from Viacom’s VH1, MTV International, and Marketing and Partner Solutions will explore how they have fearlessly experimented and found success creating new ways to engage fans using innovative tactics around social, bots, and more.

Lydia Daly (SVP, Social Media and Branded Content Strategy, Viacom Velocity), Jon Mallow (SVP of Digital, VH1 & Logo Online – Production, Viacom), and Karmelina Parouka (Vice President of Digital Production, MTV International / Viacom International Media Networks) will take the #SMWNYC stage (Stage One at The TimesCenter) for a discussion on their recent findings.

This session, “Dear Social, What Have You Done for Me Lately? How Viacom Gets Maximum Fan Impact from Innovations in Social, Bots, and Beyond,” takes place Tuesday, February 28 at 11:00am.

In addition to this session, MTV is also hosting a masterclass event this year at #SMWNYC titled, “musical.ly and MTV: A Master Class in Mobilizing Musers,” which will explain the power of musical.ly, a growing music video social network, and its influential group of “musers.”

Social Media Week returns to New York this February 28 at The TimesCenter. Register to attend here before passes sell out, and view more events on our official schedule here.

The end of Television? Crowdtap joins #SMWNYC to explain influencers’ role in media

Television as we know it will soon be no longer. The notion of tuning in to a TV network will be a distant memory and the proverbial cord will someday be forever cut. These changes will disrupt the marketing industry in ways that the onset of the Internet itself didn’t achieve. We live in exciting times.

This year at Social Media Week New York, Crowdtap, the people-powered marketing platform, will explore the coming phases signaling the end of Television 1.0, as well as where advertisers will look next for critical mass.

Matt Britton, Chief Executive Officer of Crowdtap, will explain to attendees the role of celebrities and influencers across the spectrum, the massive impact of live video on platforms like Instagram and Facebook, and the best practices for leveraging these changes to propel your brand forward.

This session, “Instagram Killed The Television Star,” will take place on Wednesday, March 1 at #SMWNYC from 2:45-3:30pm on Stage One at The TimesCenter.

Social Media Week returns to New York this February 28 at The TimesCenter. Register to attend here before passes sell out, and view more events on our official schedule here.

Pinterest will explore “Creativity that Drives Growth” at #SMWNYC

One of the biggest hurdles that marketers fact today is creating content that’s personalized and inspires people to act. Join Alastair Cotterill, Pinterest’s Global Head of Creative and Brand Strategy, for a chat about how developing great creative based on “me” time instead of “them” time may not be as tricky as it may seem.

In this session, “From Inspiration to Action: Creativity that Drives Growth,” attendees will walk away with an understanding of how shifting to this more personalized approach results in unique creative opportunities, as well as the reasons why great creative doesn’t just win awards, but also drives actual business growth.

Alastair will also show attendees examples of creative that inspired people to take action with on mobile devices, plus new ideas for creating engaging content intended for mobile.

Social Media Week returns to New York this February 28 at The TimesCenter. Register to attend here before passes sell out, and view more events on our official schedule here.