Learn about “High-Performing Visual Content” from Shutterstock at #SMWNYC

With an ever increasing need to capture audience attention across social networks, the use of imagery has evolved from posting a simple picture to include more striking visual elements that can engage and influence behavior.

As a result, an essential part of the social media manager’s role is the quick and easy creation of visual content to support their business on all channels. From flyers to social posts, ads to presentations, today’s digital marketers are hard pressed to create compelling designs that accurately represents their brand and connects with their target audience.

Shutterstock Product Owner, Jason Schickel, will share visual trends that will dominate social media in 2017, as well as tips on finding high-quality imagery to best represent your brand message. In this interactive workshop, the audience will use these insights to create fun and memorable promotional materials using Shutterstock’s simple design tool, Editor.

In this session, “Stand Out from the Crowd with High-Performing Visual Content,” attendees will learn how to discover visual trends and imagery that performs best on social channels, how design and personalized promotional materials can engage your audience on social media, and the fundamentals of image licensing and how this applies to your business.

Social Media Week returns to New York this February 28 at The TimesCenter. Register to attend here before passes sell out, and view more events on our official schedule here.

Marina Maher Communications will host #SMWNYC event on “influencing consumers”

Every day, ideas, thoughts and conversations from millions of people all over the world are shared online. The words they use to express themselves on social media have the power to influence and inform – but they are also the gateways to understanding what motivates your target audiences to try, buy, and tell their friends about brands and products.

Through advanced text analysis of the words and the emotions people use on social, brands have the ability to influence consumers to purchase their products and turn them into vocal brand advocates.

In this session, “Words of Wisdom: Advanced Text Analytics and Strategies that Influence Consumers,” David Richeson, Chief of Innovation and Influence at Marina Maher Communications, will explore the vital role language has in helping brands find new ways into the consumer vernacular, and ultimately into their hearts, minds and purchase decisions.

Social Media Week returns to New York this February 28 at The TimesCenter. Register to attend here before passes sell out, and view more events on our official schedule here.

Hear from the GM and VP of Sweet, the brainchild of Hearst Magazines and Snapchat

Ross Clark is Vice President and General Manager of Sweet, a partnership between Hearst Magazines and Snapchat, and the first media brand born on and built for Snapchat’s Discover platform.

He oversees Sweet’s partnerships across editorial, growth and revenue, and has led a number of high-profile initiatives for the brand including exclusive editorial partnerships with Gucci and Carolina Herrera plus advertising partnerships with Apple, L’Oreal, Universal Studios and more.

Ross will take the official #SMWNYC stage on Tuesday afternoon to explain how Snapchat is expanding into a full-blown entertainment and communication platform, why it’s so much more than social media, and how it is becoming deeply personal.

In this talk, Ross will speak on the importance of creating a two-way dialogue with conversational content and about future trends of different digital media that have outgrown their early “social” beginnings. If you’d like to attend this session, sign up to attend Social Media Week in New York this February 28 to March 3.

You’ll understand some of the ways Ross and the Sweet team capture the attention of the coveted millennial audience using a unique lens on how the platform is evolving and how to best leverage its features.

Prior to joining Sweet Clark was a Senior Director at Conde Nast. where he built a global distribution network by sourcing, negotiating and implementing multiple global content distribution deals to create a network of over 25 partners including Facebook, Apple, Spotify, Twitter and YouTube, and sourced the company’s acquisition of Pitchfork Media – Conde Nast’s first editorial acquisition in seven years.

Social Media Week returns to New York this February 28 at The TimesCenter. Register to attend here before passes sell out, and view more events on our official schedule here.

Bob Cohn, President of The Atlantic, will detail the brand’s transformation at #SMWNYC

Bob Cohn is the president of The Atlantic. He oversees the magazine’s business and editorial teams on its principal platforms: print, digital, video, live events, and consulting. He was named to the job in 2014 after serving five years as editor of Atlantic Digital, where he built and managed teams at TheAtlantic.com, The Wire, and CityLab, growing TheAtlantic.com’s audience ten-fold.

Six years after turning a profit for the first time, The Atlantic begins 2017 with its audience, revenue, and staff at record highs. This year will be marked by a global focus and continued expansion of TheAtlantic.com and CityLab.com.

On Tuesday morning at Social Media Week New York, The Atlantic’s president, Bob Cohn, will detail the transformation of the organization over the last decade, and the challenges and opportunities ahead. View the event here, and make sure you register for #SMWNYC to attend this session and many others throughout the week.

Before coming to The Atlantic, Bob Cohn worked for eight years as the executive editor of Wired, where he helped the magazine find a mainstream following and earn a national reputation. During the dot-com boom, he was the executive editor of The Industry Standard, a newsweekly covering the Internet economy. He began his journalism career at Newsweek, where for 10 years he was a correspondent in the Washington bureau, covering the Supreme Court and the Justice Department and, later, the Clinton White House.

Social Media Week returns to New York this February 28 at The TimesCenter. Register to attend here before passes sell out, and view more events on our official schedule here.

9 Events for Publishers, Journalists, and News Outlets at #SMWNYC

The state of publishers and news coverage is constantly changing, and at Social Media Week New York, you will hear from the industry’s trailblazers on how to break through the noise. Below are eight events that will dive into these questions, and get you up to speed on the latest trends.

Get your pass here before we sell out.

1. Distributed Media All-Stars: Experts Share Their Viral Content Secrets (Insider)

Insider has nearly 2 billion video views each month across platforms including Facebook. Nicholas Carlson (Editor-in-Chief, Insider) will moderate a discussion with some of the leading distributed media content creators — all of whom will share their own secret sauce for creating and distributing content with the power to go viral like wildfire.

2. Transforming a 160-year-old Magazine into a Multi-Platform Brand (The Atlantic)

Six years after turning a profit for the first time, The Atlantic begins 2017 with its audience, revenue, and staff at record highs. This year will be marked by a global focus and continued expansion of TheAtlantic.com and CityLab.com. This talk features The Atlantic’s president Bob Cohn, who will detail the transformation of The Atlantic over the last decade, and the challenges and opportunities ahead.

3. Don’t Call Snapchat a Social Media Platform (Sweet)

Snapchat is expanding into a full-blown entertainment and communication platform; it’s so much more than social media, and it is becoming deeply personal. In this talk, Ross Clark (VP and GM, Sweet – Snapchat Discover Channel) will speak on the importance of creating a two-way dialogue with conversational content and about future trends of different digital media that have outgrown their early “social” beginnings.

4. How Hearst’s Prestige Brands Are “Doing the Internet” (Hearst Magazines)

How do you satisfy your core audience while still giving them a variety of what’s trending or relevant? From ELLE’s creative and fashion-forward use of live video tools to Esquire’s Election 2016 coverage to Marie Claire’s insane growth on Instagram, we’ll take a look at how three of Hearst’s titles are harnessing their unique voices and satisfying the rapidly changing social landscape.

5. Video + Media: The Power of Visual Communication in the Digital Age (Brit + Co)

It’s no secret that video now rules the digital media world. Whether it’s a video mini-series, a Facebook Live, or a GIF, visual content is catching the attention of consumers and brands alike. Brit Morin, Founder & CEO of a digital media and commerce company Brit + Co, has always been focused on the visual, and she’s speaking at #SMWNYC on why video is the center of media right now, and the benefits and challenges of making visual communication a core focus of your business.

6. Experiential Brand Storytelling (The New York Times)

In 2016 the New York Times acquired design agency Fake Love as part of an ongoing effort to offer more creative and marketing services to agencies and clients. In this session, NYT’s SVP of Advertising and Innovation Layne Braunstein and Fake Love’s Chief Creative Officer, Sebastian Tomich will share their vision for how they approach experiential brand storytelling.

7. Smart Publishing Automation: At the Intersection of Content & Technology (Reuters)

Nowadays, social channels are driven by algorithms that are reshaping the way content surfaces, and how people interact with it. The only way for publishers to really leverage the scale of content produced – and better serve a differentiated audience in real time – is to adopt a structured data-driven approach to news circulation on those distribution platforms. This session will explain how Reuters automates the publishing of 9,000+ stories a month across multiple geographies and languages using natural language recognition and predictive analytics.

8. Future Publishing Models: VR and 360 Video (The New York Times)

Via NYT’s VR app, users can go underwater or on the campaign trail, experience life through the eyes of a refugee or explore previously unseen worlds and experience stories reported by award-winning journalists, all told in an immersive, 360-degree video experience. In this session, Sam Dolnick (Associate Editor at NYT) and Andy Wright (Publisher, The New York Times Magazine) will share how they have embraced, integrated and innovated in VR and 360 with exceptional results for brands and readers alike.

9. How The Verge Builds Audiences Across Multiple Platforms (Vox Media)

Finding success as a publisher in 2017 means creating content not just for your website, but for platforms ranging from Facebook to Google, Instagram, Snapchat, and Twitter. Each has its own audiences, algorithms, and best practices — which can make optimizing even a single story or video a daunting project. Helen Havlak (Engagement Editor, The Verge) will help attendees determine which platforms to invest in, explain how to grow audiences on those platforms, and break down the ways to re-edit and package a story or video to serve those audiences.

Social Media Week returns to New York this February 28 at The TimesCenter. Register to attend here before passes sell out, and view more events on our official schedule here.

12 Must-See Industry Leaders Speaking at #SMWNYC

Social Media Week New York brings some of the world’s most innovative, educational, and inspiring executives to the official stage. From major social media platforms and global agencies, to the technology startups and publishing powerhouses we read about everyday.

Here’s a sample of notable industry leaders speaking at #SMWNYC this year:

By the way, only 275 passes left. Make sure to get yours here!

  1. Brit Morin (Founder & CEO, Brit + Co)
  2. Sebastian Tomich (SVP, Advertising & Innovation, The New York Times)
  3. Neha Gandhi (SVP of Content Strategy & Innovation, Refinery29)
  4. Ross Clark (VP & GM, Sweet – Snapchat Discover Channel)
  5. Michelle Klein (Marketing Director, North America, Facebook)
  6. Bob Cohn (President, The Atlantic)
  7. Sarah Frank (Editor, NowThis News)
  8. Adam Leibsohn (Chief Operating Officer, Giphy)
  9. Megan Summers (Global Head of Production, Facebook)
  10. Sam Dolnick (Associate Editor, The New York Times)
  11. Nazanin Rafsanjani (Creative Director, Gimlet Creative)
  12. Yannis Kotziagkiaouridis (Global Chief Analytics Officer, Wunderman)

You can view more official speakers here, and the initial schedule of #SMWNYC events here. If you are planning to attend, we only have 275 HQ passes remaining and will sell out soon. Take advantage of the 10%-off sale to lock in your spot before it’s too late!

Announcing the Initial Lineup of #SMWNYC Events and Speakers

This February, Social Media Week returns to New York for its 9th year.

If you’ve been waiting to see who we’ve confirmed to speak, then your wait is over. Check out the initial lineup of events, speakers and presenting brands.

Tickets are selling fast and with less than 500 HQ passes remaining we’re on schedule to sell out the event in the next few weeks. Secure yours at 20% off today!

This year’s program will be our most inspiring and thought provoking to-date. Through our 2017 global theme, “Language and the Machine”, we will explore a future, where new elements of language and forms of communication will continue to evolve. We’ll dive into these trends via four themed days of events, which will look at the Business, Art, Science and Future of social media.

Each day we’ll address a range of topics including Emerging Platforms, New Business Models, Content Creation, Storytelling and Distribution, Fake News, Snapchat for Brands, Facebook Live and the Future of Video, Paid Social, AI, Chatbots and VR.

Featured #SMWNYC sessions already confirmed include:

  • Distributed Media All-Stars: Experts Share Their Viral Content Secrets, with Business Insider
  • Don’t call Snapchat a Social Media Platform with Hearst’s Snapchat publication Sweet
  • From legacy brand to multi-platform powerhouse, with Bob Cohen, President of The Atlantic
  • Experiential Brand Storytelling with The New York Times and Fake Love
  • Spatial Storytelling, with Megan Summers, Global Head of Production, Facebook
  • How Johnnie Walker Brought Drunk Driving Into Social Media Users’ (Virtual) Reality with VaynerMedia
  • The Future of Data-Driven Customer Communications with Bitly’s CTO
  • Serving the Public: PBS and the Future of Language with Iris Worldwide
  • Podcasts and Brands: A Match Made in Brand Marketing Heaven with Gimlet Media
  • A/B Testing is Dead. Long Live Rapid Mass Experimentation with Wunderman
  • Decoding ?: Building Machines That Know How Humans Feel
  • Social Etiquette For Chatting With Robots with Momentum Worldwide Chief Technology Officer

Social Media Week will take place February 28 to March 3 at The TimesCenter in midtown Manhattan. You can secure your pass with a 20% discount by signing up before prices increase on January 12.

Make sure you look out for more #SMWNYC announcements over the next several weeks. We’ll introduce new sessions, speakers, and brand partners taking the official #SMWNYC stages.

8 Reasons to Attend Social Media Week in New York

#SMWNYC is entering it’s 9th year, and this year feels as fresh and original as it’s ever been. We just announced the initial lineup of speakers and events, but if that’s not enough, here are eight reasons why you won’t want to miss Social Media Week this February 28 to March 3 in New York.

If you haven’t registered yet, be sure to take advantage of our 20%-off sale which expires on January 12. An impressive list of brands is already registered to attend featuring executives from Subway, KAYAK, Univision, Ralph Lauren, CNN, Justworks, OMD, Nickelodeon, Teen Vogue, NBCU, AMC Networks, MailChimp, TED, HSBC, The New York Times, Viacom, L’Oreal USA, and JPMorgan Chase.

Here are eight reasons to attend Social Media Week in New York this year:

1. Access new ideas and inspiration

Choose from 100+ talks, sessions and interviews across two stages at The TimesCenter. This year, you can learn from executives of Facebook, Instagram, Pinterest, Viacom, Gimlet Media, National Geographic, The Economist, The New York Times, Samsung, Johnny Walker and Accenture.

2. Explore emerging trends

Throughout the week, we’ll explore important topics including Platforms, Business Models, Content Creation and Storytelling, Fake News, Snapchat for Brands, Facebook Live and the Future of Video, Paid Social, AI, Chatbots and VR.

3. Take your career and business to the next level

Whether you need to become a better data marketer, understand Facebook’s News Feed algorithms, or learn the ins and outs of SEO, you’ll be immersed into an educational format with some of the industry’s best marketing and media practitioners breaking down concepts and strategies into actionable lessons you can implement into your business the very next day.

4. Make #SMWNYC your office + classroom for the week

In addition to the incredible program, we’ll have co-working lounges where you can meet with colleagues or clients, connect to WiFi to get your normal work done, ample space to relax, and more perks to enjoy throughout the week at The TimesCenter.

5. Network with leading professionals

Social media professionals are not only active online, but offline as well. We’re an open community of thinkers and doers willing to have a conversation or spur-of-the-moment brainstorm session. Even if you spend most of the day on your phone, at Social Media Week, you’ll be surrounded by like-minded industry peers and potential partners and clients. Plus the “Ask Me Anything” Lounge allows attendees to talk directly with 200+ #SMWNYC speakers as soon as their session ends.

6. Centralized location in the heart of New York

The TimesCenter in midtown Manhattan is accessible from many major subways, trains, and buses. It features a beautiful theater that holds up to 500 people, which means no long lines or sessions at capacity. There will also be a second stage with more intimate events catered to a variety of topics and industry trends. #SMWNYC returns to The TimesCenter, and attendees will get to enjoy free lunch, coffee, Kind Bars and fresh pressed juices each day.

7. Get a fresh perspective outside of office walls

If you’re searching for fresh ideas or just need to press the reset button on your brain, spending a week learning with others outside of your company’s office walls could be the solution to your creative road-block. You’ll meet new people from different backgrounds who share a passion for marketing, social media, technology, and innovation. Just one conversation or speaker insight could unlock your next greatest idea.

8. Have fun!

In addition to the exclusive Opening Reception that kicks off the week, SMW offers a relaxed, collaborative and friendly atmosphere that brings people together for a week of conversations and networking to celebrate our industry. The greater New York media and tech industry also participates with special events at some of the most unique locations in Manhattan.

There are less than 500 available passes, so make sure to lock in your spot by signing up at your earliest convenience. The 20%-off sale ends the night of January 12.

Brit Morin, Founder and CEO of Brit + Co to Explain the Power of Visual Communications at #SMWNYC

Brit Morin is the founder & CEO of Brit + Co, a digital media and commerce company that provides tools to teach, inspire and enable creativity among women and girls. Brit + Co connects a community of over 90M women (75% millennials) together every month to provide skills and inspiration for a more creative lifestyle.

Prior to founding Brit + Co in late 2011, Brit worked for Google, where she spent four years helping to launch and grow products like Google Maps, Search and YouTube. Before Google, she worked on iTunes at Apple and at various Silicon Valley startups.

At Social Media Week, Brit will take the stage to discuss “Video + Media: The Power of Visual Communication in the Digital Age.” From this session, attendees will learn why video is the center of media right now, why visual images are so powerful, and the benefits and challenges of making visual communication a core focus of your business.

From custom mini-series and Facebook Live, to GIF stories and ephemeral video journalism, visual content is catching the attention of consumers and brands alike, and Brit Morin will explore this constantly evolving and growing trend at #SMWNYC.

To attend this event, along with 100+ other keynotes, interviews, panels, and conversations at Social Media Week New York, sign up today before passes sell out.

It’s time: Pitch us your best sessions for SMW New York

Calling all brands, agencies, startups, authors and marketing thought leaders – We’re opening up our call for submissions for SMW New York in 2017. Get your session pitches in EARLY for consideration!

Here are some #protips for submitting:

  • Make sure your session is actionable: Let us know what exactly the audience will learn, as well as how they can apply these learnings to do their jobs better.
  • Focus your topic: Pick a specific area of focus and make it abundantly clear which audiences in particular will benefit from the panel or talk.
  • Draw outside the lines: Marketing doesn’t exist in a vacuum and neither does Social Media Week. Consider compelling panelists from other industries who can add color to industry-specific conversations.

As you develop your submission ideas, keep in mind our global theme for 2017, “Language and the Machine,” which will look at how algorithms are changing the way we connect, communicate both online and in the physical world.

Why become an event partner?

  • Engage your organization in the conversation that is relevant to your cause or industry
  • Gain recognition as a thought-leader or influencer in your field
  • Position your organization on a global stage to gain exposure and credibility for your work
  • Develop valuable relationships with new prospects, partners, and clients

Once you submit, don’t forget to grab your passes to attend. HQ and Connect Passes are currently 30% off through Dec 2. Claim yours today!

Join Us In 2017 for Social Media Week New York

We’re excited to announce the opening of registration for Social Media Week New York, which returns February 27, 2017 for a week of conversations around the intersection of social technology and creativity through keynotes, panels, presentations, demos, workshops, talks, and interactive events.

Until June 3rd at midnight, passes are on sale at 60%-off! If you register before the June 3rd deadline, you’ll also receive a free, 12-month subscription to SMW Insider, our new video platform where you can watch SMW live or on-demand from Los Angeles, London, and Chicago.

We have exciting things in the works for SMW New York, and we have a number of big announcements lined up for the coming weeks and months. We hope you’ll join us later this year, and if you haven’t experienced Social Media Week before, here’s a small preview of what to expect.

That’s a Wrap on #SMWNYC, Thank You To Everyone for Participating!

That’s a wrap on February’s edition of Social Media Week in New York!

Thank you to our attendees for joining the conversation throughout the week at The TimesCenter and SVA Theatre. Every February, we’re thrilled to bring together some of the leading minds and organizations in New York, and your feedback has been incredible already.

Please take just a few seconds to complete our 5-question survey! If you complete the survey, you’ll be automatically eligible to win a free pass for Social Media Week New York in 2017!

Also, thank you to our sponsors that help us produce Social Media Week in New York every year, and a special thank you to Brandwatch, our City Supporting Sponsor, for their participation in #SMWNYC this February.

You can learn more about how Social Media Week is working with Brandwatch throughout 2016, and also read “What’s Coming Next In Visual-based Social?” to see what Brandwatch’s Chief Marketing Officer, Will McInnes, expects for the future of visual communications and social media.

Speakers at Conference
Panelists at Conference

 

Thank you to our Official Event Partners that helped put together one of the best programs we’ve ever had at Social Media Week, our New York Advisory Board, volunteers, Independent Event Organizers around the city, and the 250+ speakers that led sessions throughout the week!

You can head over to SMW News, where we recapped each of the official sessions that took place during #SMWNYC. Our talented team of writers covered the sessions in case you missed a quote, want to re-live the event, or share a specific talk with a colleague.

Individuals that couldn’t attend in-person can purchase a Digital Pass to SMW Live, our on-demand video library with full videos from the 60+ official events in New York.

Lastly, check out photos from the entire week on our Facebook page!

Join Us In 2016 for Social Media Week

20+ cities around the globe. Join us for Social Media Week in 2016.

Posted by Social Media Week on Friday, February 12, 2016

Rome Fortune To Perform at the Official #SMWNYC Closing Party

On Friday night, February 26th, the Official VIP Closing Party will take place at the iconic Diamond Horseshoe venue at The Paramount Hotel. If you’re an Insider Passholder, join us to wrap up the 2016 edition of Social Media Week along with LDV Hospitality.

We’re bringing together New York’s digital elite with a complete open bar featuring Heineken’s portfolio of beers, specialty cocktails from Jose Cuervo, wine and bubbly. There will be plenty of dancing, food, we’re excited to announce that Rome Fortune will perform!

In the most cosmic sense of the word, Rome Fortune is Atlanta’s newest star. Green-bearded and crop-topped, 6’5” in cowboy boots, he takes the stage like an eclipse and flips straighforward bars into lunar poetry. But even with such otherworldly swagger, Rome’s music connects with fans because of how powerfully (and sometimes painfully) human it really is.

His new album, Jerome Raheem Fortune (out Friday 2/26 on Fool’s Gold) is the true story of this man who fell to earth. Rome’s Beautiful Pimp mixtapes (“rap as motivational speaking, generous and all-inclusive” – Pitchfork) and collaborations with everyone from turn-up trailblazers OG Maco and ILoveMakonnen to Four Tet and Toro Y Moi were merely the prelude to JRF’s nakedly honest storytelling.

Over loose, dreamlike tracks from longtime collaborator Cubby, Rome gets extra real about his struggles: his parents, his children, and their mothers… his dreams, his demons, and the drugs that may be fueling both. Even Kaytranada produced single “Dance” is an outlier, an uptempo song about escape rather than elation. Yet nothing on Jerome Raheem Fortune is a drag; over the course of 11 potent tracks, Rome Fortune presents hip hop catharsis at its most compelling. Head towards the outer limits of rap with a guide who is intimately familiar.

Attendee FAQs: Everything You Need To Know About Pass Pickup and Beyond

Social Media Week New York begins February 22nd with our Official Opening Party for Insider Passholders. On Tuesday, we’ll welcome attendees to the TimesCenter and SVA Theatre to kick off a week of incredible events, conversations, and ideas.

If you’re attending SMW New York, here are some frequently asked questions covering pass pickup, the official venues, the schedule, speakers, and other things you might be eager to learn.

Pass Pick-Up Information

On Friday Feb. 19, each Passholder will receive an email from our Check-in Technology Partner with a check-in barcode. Upon arriving to one of the SMW official venues, display that email on your mobile device to our check-in personnel at one of the official venues.

See pick-up schedule below, and please bring a valid photo ID or passport.

Monday 2/22

  • TimesCenter Front Lobby: 12:00 – 5:00pm
  • SVA Theatre Front Lobby: 12:00 – 5:00pm

Tuesday 2/23

  • TimesCenter Front Lobby: 8:30am – 5:30pm
  • SVA Theatre Front Lobby: 8:15am – 3:30pm

Wednesday 2/24

  • TimesCenter Front Lobby: 8:30am – 5:30pm
  • SVA Theatre Front Lobby: 8:30am – 5:30pm

Thursday 2/25

  • TimesCenter Front Lobby: 8:30am – 5:30pm
  • SVA Theatre Front Lobby: 8:30am – 5:30pm

Friday 2/26

  • TimesCenter Front Lobby: 8:30am – 3:00pm
  • SVA Theatre Front Lobby: 8:30am – 3:00pm

Who attends Social Media Week New York?

The SMW audience is made up of senior marketers, founders, entrepreneurs, influencers and digitally connected consumers across a range of industries including marketing, advertising, communications, media, publishing, technology, arts and entertainment.

When does SMW New York take place?

SMW New York takes place February 22-26, 2016.

All official events will take place at our two venues: The TimesCenter and SVA Theatre beginning on Tuesday the 23rd. You need a Campus or Insider Pass to attend official events. There are also Independent Events that occur Monday through Friday of the same week, and use separate registration via the independent event’s session page on the schedule.

Where does SMW New York take place?

Official programming during SMW New York 2016 will take place at two iconic New York venues:

  • The TimesCenter: 242 W 41st St, New York, NY 10036
  • SVA Theater: 333 W 23rd St, New York, NY 10011

The venues each have theaters that hold more than 400 people, which means no long lines or sessions at capacity, along with separate simulcasting theaters so that you can check what’s happening at each venue.

In addition, we’ll have co-working lounges where you can meet with colleagues or clients, connect to WiFi to get your normal work done, and space to relax as you enjoy the incredible sessions throughout the week. The aim this year is to provide attendees, speakers and partners with a much bigger stage and plenty of space to enjoy the entire week.

Reminder: only official events take place at The TimesCenter and SVA Theatre. Independent Events listed on the schedule are organized by the greater SMW community, and take place throughout the city. Please check the event descriptions for venue info.

Where can I view the schedule of events?

You can view the official schedule here for SMW New York. You can also download the official SMW mobile app which allows you to access the schedule, speakers, and even the sessions you’ve bookmarked from your SMW account.

Tip: “Bookmark” events on the schedule
Bookmarks allow you to easily view and save the sessions you’re most interested in. Just look for the small, blue bookmark icons on the schedule page, and click to save that event. You can then email all of your bookmarks with just two clicks.

Who is speaking at Social Media Week New York this year?

More than 200 industry leaders will speak at SMW New York. You can view them all on our speaker page here for SMW New York. Also, the official SMW mobile app allows you to see who’s speaking.

Does my pass get me into Independent SMW events?

Your pass is only for official SMW New York events. Independent Events are run by the larger SMW community, not us. Therefore, while your pass grants you access to all official (SMW) events, it won’t necessarily get you into Independent Events.

Can I share my pass with other colleagues throughout the week?

Every individual that attends official Social Media Week NYC events is required to have his or her own pass. We do not allow multiple individuals to share one pass. There will be attendee check-points and badge monitoring throughout the week.

Is there a mobile app for Social Media Week?

Yes! You Can download our official SMW Mobile App to connect with other SMW fans and attendees, access the conference schedule and speaker list, follow various social feeds, take notes, and more.

Will attendees have WiFi and space to work during the week?

Yes! Throughout the week, both venues will have co-working space for you to check email, and WiFi to connect all your devices. You can make either SMW New York venue your headquarters for the week to be productive and get your regular work done.

What is the official hashtag for Social Media Week New York?

You can follow along and join the conversation online using the official hashtag, #SMWNYC. Use this on Twitter, Instagram, Facebook, Vine, and anywhere else to participate in the conversations and discussions throughout the week.

Do any hotels offer SMW New York attendees a special rate?

We’re glad you asked! We have five official hotel partners. You can learn more about these hotels, and the exclusive rates they have for attendees, by visiting our Travel and Accommodations page.

Who are the official partners and sponsors of Social Media Week New York?

You can learn more about our official partners here. We’d like to thank each of them for helping make Social Media Week possible, and are proud to be working them this year in New York!

Are there discounts or scholarships available?

At the moment, our SMW Scholarship Program for students and non-profits is closed. If you’re still looking to purchase a pass, you can visit the SMW New York pass options page for the most up to date rates.

Get Ready to Celebrate at the Official #SMWNYC Opening and Closing VIP Parties

We’re putting the final touches on the official schedule for Social Media Week NYC, and we hope you’ll join us for our Opening and Closing Parties, which are by invitation only, and exclusively for attendees with an Insider Pass. You can purchase your pass here to get added to the guest list!

Official VIP Opening Reception

To mark the launch of the the 2016 edition of SMW New York, global organizers Crowdcentric and our partner, OgilvyOne, will host the Official Opening Reception on February 22 at 7:00pm.

Held at Ogilvy’s stunning Headquarters in Manhattan (636 11th Avenue between 46th and 47th), the event will bring together Insider Pass-holders, Speakers and Sponsors for an evening of cocktails and food. The evening will mark the 8th anniversary of Social Media Week in New York.

Official VIP Closing Party

Then, at the end of the week, all Insider Pass holders, Speakers and Sponsors are invited to wrap up 2016’s edition Social Media Week NYC at the Official Closing VIP Party, presented by Crowdcentric and our Hospitality Partner, LDV.

The closing party will be held at one of New York’s premier venues, the Diamond Horseshoe at the Paramount Hotel on Friday, February 26th at 7:00pm.

The Closing Party is also by invitation only, so if you’d like to be on the guest list, be sure to purchase your Insider Pass, which grants you access to both events.

You must be 21 years or older to attend these parties.

You Might Also Want To Attend: The Inaugural Diversity In Tech Awards on Thursday, February 25th

The Inaugural Diversity in Tech Awards Will Take Place During Social Media Week

Code/Interactive and New York’s tech community are joining forces with Social Media Week New York to celebrate the inaugural Diversity In Tech Awards the evening of Thursday, February 25th.

The DIV Awards will celebrate the individuals and organizations ​championing the nationwide movement to increase diversity in STEM (Science, Technology, Engineering and Math) education, and bring together leaders from tech, government, non-profits and education for the biggest celebration of its kind.

You can register, get involved, and purchase your ticket to the DIV Awards here, and all proceeds from the event go to Code/Interactive’s computer science education programs to teach low-income students in New York.

100% of ticket sales fund Code/Interactive’s expansion to ensure that even more New York students learn, build, and collaborate with technology.

The five award categories, include:

    Student Ingenuity Award
    Celebrates and honors the amazing work of K-12 students
    Educator Dedication Award
    Spotlights a teacher, school, or district that is making a major impact on students.
    Government Impact Award
    Illuminates a local government initiative that is increasing diversity in the technology sector
    Corporate Initiative Award
    Showcases a 21st century company building a diverse and welcoming workforce
    Community Champion
    Honors an individual in the technology and innovation community that is championing Diversity.

Follow @smwnyc (SMW New York) and @weareci (Code/Interactive) on Twitter for more updates, and watch the video below on how C/I is helping underserved students in NYC better connect with opportunities and access to technology.

About Code/Interactive (C/I)

C/I’s mission is to inspire and equip underserved students with the skills in computing, leadership, and professionalism needed to thrive in the Internet economy and beyond.

C/I’s year-round programs introduce students from underserved communities to the creative power of technology through the teaching of hard and soft skills. By providing hands-on training in today’s most relevant technology subject areas, C/I’s programs serve as the building blocks for long-term career paths in technology.

Learn more about C/I’s history and story here.

6 Events at #SMWNYC Hosted by Industry Experts in Online Video

You’ve likely realized how often you see visual content in your News Feed, timeline, and social feeds. Facebook’s video offerings expanded (now with livestreaming), and platforms like Snapchat and Periscope show no signs of slowing down in terms of popularity, cultural influence, and personal interactions.

At SMW New York, several sessions are lined up to help those looking to learn more about today’s video content ecosystem, and hear from industry’s leaders on how they approach video strategy, budget, goals, and measurement of the content.

Additionally, attendees will gain a detailed understanding of technology’s impact on the entertainment world, and how to use video tools and services to their full capacity in order to successfully engage with key audiences.


Click here to sign up for SMW New York, and join our community this February 22-26


1. Keynote Comedy: A Love Story With Evan Shapiro, Featuring Dan Harmon, Jonah Ray and Kulap Vilaysack

(Hosted by NBCUniversal)
This session, led by NBCUniversal’s EVP, Digital Enterprises, Evan Shapiro will discuss topics of comedy, technology, and social media’s impact on entertainment.

2. Building a Great Social Presence the Resourceful Way

(Hosted by BuzzFeed)
This presentation will focus on offering participants a new way at looking to hire social candidates, the best ways to manage a social editor’s workflow, and how to create sharable content without a sizable budget through a discussion of how two BuzzFeed social gurus rethought the industry.

3. Funny & Buzzy: How Comedy Central Gets Fans Talking With CMO, Walter Levitt

(Hosted by WOMMA)
In this entertaining session, Comedy Central’s CMO Walter Levitt will attempt to organize and rationalize the social media and on-the-ground tactics of Comedy Central’s marketing team into a fully thought–out strategy.

4. Reach New Viewers! Develop Superfans! Impact Ratings! Launch A TV Show Via Social Media!

(Hosted by VaynerMedia)
This masterclass will detail how efficient, strategic media spend, time-shifting strategies and always-on content with a consistent voice can combine to increase buzz, awareness, and viewership (both linear and elsewhere like video-on-demand), with concrete, indisputable results.

5. Building A Startup Under The Infrastructure And Data Of A Legacy Media Company: A Great Big Story

(Hosted by Great Big Story)
In this session, you’ll learn how to build a content strategy that’s informed by data taken straight from your social media properties. Find out the secrets that can harness your data for audience targeting, distribution and much more. Great Big Story, a socially-distributed video network that covers stories, will lead this talk.

6. How 360° Video is Changing the Content Game

(Hosted by BOLD Worldwide)
Brian Cristiano, CEO of BOLD Worldwide will explain the value, excitement and execution of 360° video through an in-depth discussion and real-life examples. Attendees will walk away with a deep understanding of the technology, why brands need to use it and how to leverage social media to drive interaction.

Register to attend today, and join us in New York this February 22-26 to hear from visionary speakers, industry leading brands, and thousands of New York’s media and technology professionals.

The Second Round of Official #SMWNYC Speakers and Events Are Now Live

We’re excited to announce the second round of official events that are now live. Click here to view the updated schedule for SMW New York, which features newly added event partners such as Comedy Central, Refinery29, Giphy, Salesforce, and BuzzFeed.

New Session Spotlights:

New Speaker Spotlights:

  • Rash Bhalla, CPG East Lead, Creative Strategy, Pinterest
  • Chris Berend, Vice President for Video Development, CNN
  • Emily Bbazelon, Staff Writer, The New York Times Magazine
  • Barbara Basney, VP Global Advertising and Brand Content, Xerox
  • Hope Cowan, Creative Agency Partner, Facebook
  • Brian Clark Howard, Writer and Editor, National Geographic News
  • Rachel Christensen, Managing Social Media Editor, BuzzFeed
  • Jason Dailey, SVP Search and Social, MediaVest
  • Garance Franke-Ruta, Editor in Chief, Yahoo Politics, Yahoo News
  • Johann King, Editor, HarpersBazaar.com
  • Adam Leibsohn, Chief Operating Officer, Giphy
  • Neal Mann, Editor, The Wall Street Journal
  • Mina Seetharaman, Global Dir., Content Strategy, The Economist
  • Bachir Zeroual, Global Dir., Marketing Ventures, Coca-Cola
  • Matt Turck, Managing Director, FirstMark Capital
  • Click here for the full list of SMW New York speakers

Hearst’s Lessons at #SMWNYC on Using Data and Gut to Build Social Audiences

Kate Lewis, SVP and Editorial Director at Hearst Magazines Digital Media (HMDM), will moderate a session with three Hearst Digital site editors to explore how audiences of large scales can successfully build and cater towards their social presence.

They will compare the effectiveness of two different social strategies: the use of performance metrics and audience data to inform social content, and following one’s gut instinct to create content that resonates with a community.

The Hearst brands represented on the panel have experienced the largest social audience increases during 2015, and session takeaways and will include: 1) the significance of insight teams, 2) the importance of humans analyzing data, and 3) how to communicate with your audience as if it’s a group of like-minded individuals.

Data vs. Gut” will take place on Tuesday, February 23rd at 3:00pm at the TimesCenter (FWD Stage), and participating editors on this session include:

  • Joyann King of HarpersBazaar
  • Joanna Saltz of Delish
  • Betsy Fast of Seventeen


★ Join thousands of industry leaders at SMW New York ★


View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from visionary speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass.

Image Credit: Latino Weekly

Generate Leads and Become a Brand Partner During #SMWNYC

SMW New York is just five weeks away, have you made final plans yet on how you and your company will be involved? We wanted to share a few ways for your brand to establish a presence including:

If you’re interested in becoming a sponsor, or would like to know more about the opportunities still available, we would very much like to hear from you. As an official partner you’ll be joining brands and agencies like Microsoft, Ogilvy, Brandwatch, Spotify, Accenture, Ford, Edelman, Google, YouTube, Capital One, American Express, Sysomos and dozens more who have all been integral to the growth and success of Social Media Week over the past 7 years.


Up Next: Announcing The Launch Of SMW New York’s Initial Program Of Events For 2016


“The evolving social landscape will impact how people discover, consume and share music; and we are thrilled to work with Social Media Week to host a dialogue around this globally.” – Josh Karpf (Global VP, Social Media Marketing at Spotify)

To get more info about partnership packages, or our group pass discounts, please email sponsorships@socialmediaweek.org