Category: Media

The Cost Effective, Scalable, Repeatable Way to Reach New Customers

Posted on by SMW Staff

“Content is the easiest and most scalable way for someone to exchange value for time.”

Eddie Kim, the Cofounder and CEO of SimpleReach, helps publishers, agencies and brands understand what content is resonating with customers and how to distribute it most effectively. In his company’s analytics, he has seen countless times that the best way to bring clients to a potential customer is using content.

Forbes utilizes an “always-on” model that allows marketers to publish unlimited content as they see fit. This approach, referred to as native advertising and content marketing, creates an audience by building a body of work online. The arena is growing, with an estimated $60 billion to be spent on native advertising in 2016, according to Forbes VP of Ad Products and Strategy Ann Marinovich.

The strategy differs from traditional advertising, and the industry has seen a growing need for measurement and transparency on how native programs are performing. Conversations are increasingly focused on understanding what exactly a product is delivering, and data and analytics is key to that story.

Traackr is an influencer management system that helps brands and agencies curate relationships in online media and has recently partnered with Forbes. Pierre-Loïc Assayag, Traackr’s CEO, has observed a clear change in the content of the message itself.

“Brands have shifted from pushing a specific product on customers, to having a conversation about brand purpose,” he explained.

Read the full session recap at SMW News

Secure your spot in February of 2017 to join 2,000+ leaders in media, entertainment, and technology for a week of inspiring and educational events learning.

29% of Time Spent on All Screens in 2015 Was Spent on Vertical Content

Posted on by SMW Staff

There’s a challenge for advertisers to promote and portray brands in shows, especially as brand exposure is often not aligned with humor. Brands bring a filter to content, and limit the association of the media with only positive ideas about the brand.

The problem is that content creation on mobile and for mobile is intentionally and inherently unshackled by traditional advertising and media culture-it’s the realness of content creators and social media celebrities that grows viewership towards the holy grail of virality. Ian Schafer, founder and CEO of Deep Focus, brought this to light along with his two honored guests: Ricky van Veen, founder of CollegeHumor; and Lisa Weinstein, CEO of Engine Media Group.

The driving force behind this growing concern is that 51% of digital device time is spent on mobile devices, and yet content creation for the vertical screen is only at 29% of all creation efforts. The gap will naturally close, and the catalyst is social media-media that is viewed primarily over mobile.

So what happens to ad agencies? The company that knows the brand best is the creative/production agency, and the recognized detriment of distance between ad agencies and the actual point of content creation is growing as the environment for media distribution rapidly evolves.

Read the full session recap at SMW News

Secure your spot in February of 2017 to join 2,000+ leaders in media, entertainment, and technology for a week of inspiring and educational events learning.

Music, TV, and Comedy: 10 Sessions to Attend For Entertainment Industry Professionals

Posted on by Kristopher Collado

Entertainment is one of the most impacted industries with the evolution of technology. What once required single-channeled marketing tactics, is now a next-gen content and production solar-system filled with new business models, innovations, and upgraded standards in our multi-platform world.

At SMW New York, we’ve curated 9 forward-thinking sessions that entertainment professionals should plan to attend. Join us as we learn from media greats such as Alex Blumberg (CEO, Gimlet Media), Evan Shapiro (EVP, Digital Enterprises, NBCUniversal), and Andrew Jarecki (Director of The Jinx, Founder of KnowMe).

Purchase your pass for SMW New York to be among the 2,000+ industry leaders who will come together to learn and connect throughout the week!

1. Podcast pioneer, Alex Blumberg, will discuss his journey of building an audio-first media company

Hosted by Crowdcentric • Tuesday 2/23 at 11:30AM • TimesCenter
Alex Blumberg is known for his work on This American Life and Planet Money, and recently launched Gimlet Media as a result of his latest podcast, StartUp. This year at SMW New York, Alex Blumberg will discuss Gimlet Media and his journey of building a media company with foundations in audio storytelling and journalism.

2. NBC’s strategic approach to Seeso, their new streaming comedy channel

Hosted by NBCUniversal • Tuesday 2/23 at 1:30PM • TimesCenter
The world is at an inflection point, similar to where broadcast TV was in 70s and 80s with a massive boom in content production and this time on various platforms. Join Evan Shapiro (EVP, Digital Enterprises, NBCUniversal) as he reveals their strategic approach to the current media landscape with Seeso, the new streaming comedy channel, with other key creators of the channel.

3. Virtual reality’s future in storytelling, gaming, and journalism

Hosted by The New York Times • Wednesday 2/23 at 9:30AM • TimesCenter
Learn how companies such as The New York Times, GE, and Google are investing time and resources in virtual reality to enhance storytelling, journalism, and the user experience. Meredith Kopit Levien (Chief Revenue Officer, The New York Times), Jake Silverstein (Editor, The New York Times), Katrina Craigwell (Director of Global Content and Programming, GE) and Aaron Luber (CardBoard Partnerships, Google).

4. Comedy Central’s CMO will break down the the social strategy of their top programming

Hosted by WOMMA • Wednesday 2/24 at 1:30PM • TimesCenter
Some may think Comedy Central’s ratings and conversations on social come easy due to their hilarious talent, but nothing is further from the truth. In this entertaining session, Comedy Central’s CMO, Walter Levitt, will attempt to organize and rationalize all of his team’s on-the-ground tactics into a fully thought–out strategy.

5. How micro-content and social media can lay the groundwork to launch a new TV show

Hosted by VaynerMedia • Wednesday 2/24 at 3:00PM • SVA Theatre
Social media offers more ways than ever to build awareness around TV programs, but did you know it can drive and impact the new markers of success in today’s ever-changing television industry? Join Kim Garcia (SVP, Entertainment, VaynerMedia) and Jason Loomis (Director, Paid Media, VaynerMedia) as they flesh out the social media strategy for their new reality series Chrisley Knows Best.

6. When, where, and how social media belongs in live events; in-person and online

Hosted by Momentum Worldwide and AEG • Wednesday 2/24 at 4:30PM • TimesCenter
According to a recent study, 70% of millennials feel that social media improves the live music experience. Attend this panel with executives from AEG, Momentum Worldwide, and StubHub directly focused on why music experiences are better with social, and when they don’t belong together.

7. How Grammy-nominated artist, Ryan Leslie, started a business just from thanking fans online

Hosted by Nue Agency • Thursday 2/25 at 1:30PM • TimesCenter
Ryan Leslie is a Grammy-nominated recording artist and multi-platinum music producer who turned his interest in personally thanking each fan into a million dollar seed funded technology called SuperPhone. Today he’s unlocked the true value in his 1.3 million follower footprint across Twitter, Facebook, Instagram, and YouTube by having a text-based dialogue with the 40,000 people who matter most. Joining Ryan will be Jesse Kirshbaum (CEO, Nue Agency).

8. 360° video content, and the next wave of videos in your News Feed

Hosted by BOLD Worlwide • Thursday 2/25 at 3:00 PM • SVA Theatre
If you’re a marketer or content creator looking to engage your audience in an immersive way, you need to understand 360° video. Brian Cristiano (CEO, BOLD Worldwide) will explain the value, excitement, and execution of 360° video, and shed some light on how you can utilize this technology for entertainment, engagement and sales.

9. How to best capture the moment when fans react online, with Andrew Jarecki of HBO’s The Jinx

Hosted by Social Media Week • Friday 2/26 at 1:30PM • TimesCenter
Andrew Jarecki (Director, HBO’s The Jinx) will discuss social media’s role in how fans experience the show before, during and after the now-infamous hot mic scene, as well as unveil never-before-seen footage from the show. Come to learn how the chorus of Tweets, blog posts, and Facebook updates played a role in that collective gasp.

10. Mixing digital moments with experiential events, from the RSVP invitation to post-event wrap-up

Hosted by Splash • Friday 2/26 at 3:00PM • SVA Theatre
Social media can make or break your event. Splash co-founder and Party Scientist, Ben Hindman, will teach you how to turn your next event into social media gold. He’ll cover everything from how to create “Instagrammable moments,” to designing an irresistible invitation.

We hope to see you in New York for Social Media Week! Join over 1,000 leaders who register each year, and in 2016, #SMWNYC features two official venues: The TimesCenter (FWD Stage) and SVA Theatre (EDU Stage). Attend the 100+ events with 300+ speakers for an incredible week you won’t want to miss. Get your pass here!

Storytelling in a Fragmented Media Environment: Keynote with National Geographic’s Chief Marketing Officer

Posted on by Tyler Becker

National Geographic is known around the globe for it’s leadership in visually compelling factual and entertaining storytelling, and in this keynote session at SMW New York, Claudia Malley (Chief Marketing and Brand Officer, National Geographic) will share insights and learnings on how this 128 year-old brand has pioneered the new media and fragmented landscape and to maintain it’s leadership position among consumers.

Claudia Malley heads up brand marketing, membership and market research for National Geographic, and previously served as EVP, Global Corporate Partnerships for National Geographic Society where se oversaw all global corporate partnerships and sponsorships.

Her keynote, “The Power of Storytelling in a Fragmented Media Environment” takes place on Thursday the 25th at 9:30am at The TimesCenter.

Claudia became Vice President and U.S. Publisher of National Geographic magazine in 2004 and Executive Vice President and Worldwide Publisher in 2010. Malley has more than 25 years of experience in media brand management, sales and marketing, working across media disciplines including print, television and digital.

How Data Can Make Content Smarter And More Social: Spotify’s #SMWNYC Event

Posted on by Tyler Becker

As audiences and users are exposed to an ever-widening array of content choices, publishers are thinking more about the context in which that content is consumed.

In this talk, “How Data Can Make Content Smarter And More Social” on Thursday the 25th at 3:30pm at The TimesCenter, Rich Frankel (Entertainment Industry Creative Director, Spotify) will explain to attendees how data analytics and music intelligence help Spotify better understand how to develop product features, consumer advertising, and innovative programs with brand and tech partners.

Prior to Spotify, Rich co-founded Indigenous, a firm that specialized in helping media companies and brands develop original marketing platforms to help brands more effectively connect with their target audiences. And before that, he worked as an Executive Producer at Ogilvy & Mather in New York in the Ogilvy Entertainment division.

If you want to hear from other Spotify executives at Social Media Week New York, make sure you register your pass, and check out Spotify’s Maureen Traynor (Sr. Director of Partner Solutions) who will discuss Millennials, music, and social sharing alongside executives from StubHub, AEG, Atlantic Records, Forbes, and Momentum Worldwide.

Millennials, LOLs, and Snapchat: Hear from Viacom’s Leaders at #SMWNYC

Posted on by Tyler Becker

Viacom and its many global media brands specialize in television programming, motion pictures and other entertainment content. It’s one of the world’s largest media companies reaching audiences in 180 countries. Like everyone else, they face the many challenges of an evolving digital and media landscape, with new audiences and consumers using technology in new and entirely different ways.

How does Viacom ensure that they’re engaging fans, viewers, customers, advertisers, and future generations as effectively as they’ve done year after year?

At SMW New York, leaders from Viacom, Comedy Central, and MTV will participate in a variety of sessions and conversations, ranging from the future generation after Millennials, to the best brands on Snapchat. Here are the four sessions featuring Viacom executives:

1. The Best Brands On Snapchat

Tuesday, February 23rd • 12:30pm • TimesCenter
Snapchat is the new battleground for the most innovative brands, and attendees will meet the marketers behind the ghost that are already crushing it on this emerging platform. Sarah Epler (Senior Director, Social Media & Fan Engagement, MTV) will participate in this session alongside leaders from VaynerMedia, Nasdaq, American Airlines, and The Wall Street Journal.

2. Keynote with Comedy Central’s Chief Marketing Officer, Walter Levitt

Wednesday, February 24th • 1:30pm • TimesCenter
Comedy Central’s CMO will give an overview of the brand’s social media and on-the-ground tactics and strategy. Attendees will learn key insights into what makes Comedy Central successful at engaging fans and driving conversations.

Walter will help answer the question, “What are the steps to get your own audience and fan-base to actively talk about your brand?” with examples from Comedy Central’s roster of award-winning franchises and multi-platform programming.

3. How marketers can be successful with Facebook and Instagram coexisting

Thursday, February 25th • 1:00pm • SVA Theatre
Facebook is a highly effective channel for driving advertising performance at scale, and Instagram is a creatively inspiring platform, great at generating engagement – especially among Millennials. Hear from Kristin Rolla Mirek (VP, Multi-Platform Development & Marketing, TV Land at Viacom) during this session, as she and other media industry leaders will share how advertisers can complement the strengths of each platform to achieve unprecedented levels of success.

4. Hello “Founders” – Meet the Generation after Millennials, presented by MTV

Friday, February 26th • 2:30pm • The TimesCenter
When MTV first began researching post-Millennials, none of the generational names currently in play seemed to sum up the essence of the kids themselves. So they asked, “why not go straight to the source?” The MTV Insights spoke to 13-14-year-olds in-person and via virtual focus groups, and discovered the name most of them wanted for their generation. The result?… “The Founders”. Yes, seriously, The Founders.

Along with this new name came instructive insights into what drives this generation on-the-rise and the responsibility they feel to build upon the societal blocks that Millennials are famous for disrupting.

Hear from Tom Fishman (SVP of Audience Growth and Engagement, MTV), Jane Gould (SVP of Consumer Insights and Research, MTV), Alison Hillhouse (VP of MTV Insights) and Taylor Trudon (Voices Editor, MTV News) for a discussion on what sets The Founders apart from Millennials, and what principles brands will need to consider for future marketing efforts.

Hear from Tom Fishman (SVP of Audience Growth and Engagement, MTV), Jane Gould (SVP of Consumer Insights and Research, MTV), and Taylor Trudon (Voices Editor, MTV News) for a discussion on what sets The Founders apart from Millennials, and what principles brands will need to consider for future marketing efforts.

8 Sessions Exploring The Biggest Social Media Platforms and Emerging Trends

Posted on by Tyler Becker

Across the globe, messaging apps are amassing huge audiences, social networks are attracting massive media budgets, and the next Mark Zuckerberg or Evan Spiegel might be sitting in the building right next to you.

The current social media landscape is a beast in itself, with Facebook, Snapchat, Instagram, Twitter, LinkedIn, Vine, Periscope, and a few others that dominate the conversation. But on the horizon, if not already here, are a combination of messaging platforms and emerging communities that could enter this mix.

WhatsApp, Viber and LINE are increasingly gaining traction as hubs for multimedia content, and other players like Giphy, Anchor, PicsArt, Dubsmash, and even Product Hunt are taking slices of the overall pie.

As organizations start to catch on, several publishers have already begun to pave the way for how to best deliver news and content, and engage with the growing user bases on these apps and platforms.

Register your pass to attend Social Media Week NYC, and bookmark these events to your schedule.

1. If you want to learn about the future of communications from a Facebook executive…

The Future of Communications with Michelle Klein, Facebook’s Head of Marketing for North America
Hosted by Facebook • Tuesday 2/23 at 9:30AM • TimesCenter
The shift to mobile has already happened, and it’s radically changing the way businesses and people connect. Michelle Klein, Facebook’s Head of Marketing, North America, will explore the new kinds of tools and groundbreaking innovations completely transforming the way we communicate.

2. If you want to find out which brands are crushing it on Snapchat…

The Best Brands On Snapchat
Hosted by Nasdaq • Tuesday 2/23 at 12:30PM • TimesCenter
Snapchat is the new battleground for the most innovative brands. Meet the marketers behind the ghost that are already killing it on this emerging platform. Join leaders from MTV, VaynerMedia, Nasdaq, American Airlines, and The Wall Street Journal to learn more about the most innovating brands creating lasting experiences (that are more than 24 hours) on Snapchat.

3. If you want an overview of platforms taking over the media industry…

Mediapocalypse! Are Platforms Killing The Business Of Media And Advertising? And Why Won’t Anyone Talk About It?
Hosted by Deep Focus • Tuesday 2/23 at 2:30PM • TimesCenter
Platforms like Facebook, Pinterest, Snapchat, and Twitter are up-ending the media business. But will that end up killing it in the process? Publishers and advertisers, content producers and creators, advertisers and agencies are all dealing with the repercussions of distributed media models. Join Ian Schafer (Founder and Chairman, Deep Focus), Ricky Van Veen (Co-Founder and Executive, College Humor and IAC), and Lisa Weinstein (CEO, Engine Media Group) as they explore the end of times.

4. If you want to hear Mashable’s predictions on the future of multi-media messaging…

The New World of Social: How Publishers Are Using Messaging Platforms to Engage with Audiences
Hosted by Mashable • Tuesday 2/23 at 5:30PM • TimesCenter
Across the globe, messaging apps are amassing huge audiences. Though initially made popular as an alternative to SMS, chat apps such as Snapchat, WhatsApp, Viber and LINE are increasingly gaining traction as hubs for multimedia content. In this session, you’ll hear directly from the strategists and producers at Mashable on how publishers are approaching these emerging digital platforms.

5. If you want to explore BuzzFeed’s lessons on creating cross-platform content…

Building A Great Social Presence The Resourceful Way
Hosted by BuzzFeed • Wednesday 2/24 at 11:00AM • SVA Theatre
In this interactive presentation, you’ll learn how BuzzFeed used careful targeting and precise forms of social media storytelling to build BuzzFeed into what it is today. Social experts Rachel Christensen and Summer Anne Burton will discuss the scrappy and unconventional ways of thinking about content to create sharable, memorable experiences without a sizable budget.

6. If you want to learn how to develop a Snapchat marketing plan…

Snapchat: How Brands Can Effectively Market On The Platform
Hosted by VaynerMedia • Wednesday 2/24 at 12:00PM • SVA Theatre
There’s no doubt Snapchat is the hottest social media platform in 2016. In this masterclass, you’ll learn the strategies behind the brands finding success with Snapchat marketing, and how to think about this new platform in the context of your brand. Speakers of this session include Dan Grossman (VP of Platform Partnerships, VaynerMedia), Farrah Bezner (Head of New Business Ventures, Mondelēz International), and Talya Minsberg (Social Media Editor, The New York Times).

7. If you want to learn about social media automation by building your own Twitter bot…

Twitter Bots And The Automation Of Everything
Hosted by Code and Theory • Thursday 2/25 at 11:00AM • SVA Theatre
In this session, you’ll get a hands-on, step-by-step explanation of how to build a Twitter bot, and why algorithms on major social platforms are maturing to become more relevant and meaningful to digital professionals. Nick Macri (Associate Director of Analytics, Code and Theory) will lead a conversation around automation in social media, and how you can use it everyday on a variety of platforms and networks.

8. If you want to have an intimate dialogue with social media leaders…

The Future Of Emerging Platforms: An Interactive Shorty Awards Trivia Game
Hosted by The Shorty Awards • Friday 2/26 at 4:00PM • SVA Theatre
Join digital media executives from leading organizations on social to discuss in an interactive format what captivates, engages and moves audiences, and then put your noggin to the test with game show trivia questions on emerging social and digital media platforms, and the new ways that brands are publishing content and growing their community at scale. Hear from Reelio, BuzzFeed, About.com, Bravo & Oxygen and other individuals from innovative brands.

We hope to see you in New York for Social Media Week! Join over 1,000 leaders who register each year, and in 2016, #SMWNYC features two official venues: The TimesCenter (FWD Stage) and SVA Theatre (EDU Stage). Attend the 70+ events with 200+ speakers for an incredible week you won’t want to miss. Get your pass here!

Facebook’s Head of Marketing, North America Will Deliver “Future of Communications” Talk at #SMWNYC

Posted on by Tyler Becker

The shift to mobile has already happened, and it’s radically changing the way businesses and people connect. We’re spending more time with our phones than ever before, and every interaction, click, swipe, tap, message, and pinch is a new data point and experience that impacts the world around us.

Facebook’s Head of Marketing for North America Marketing, Michelle Klein, will join us for Social Media Ween NYC to explore the new kinds of tools and groundbreaking innovations completely transforming the way we communicate.

You can click here to see the schedule of events for the rest of the week, and be sure to register your pass to hear Michelle’s talk, The Future of Communications with Michelle Klein, Facebook’s Head of Marketing for North America on Tuesday, February 23rd at 9:30am at The TimesCenter

Michelle Klein is Head of Marketing for North America at Facebook, where she oversees the vision and strategy for marketing as it relates to advertisers and the advertising industry, agencies, small business and Facebook Marketing Partners.

Prior to Facebook, she was Vice President of Global Marketing for Smirnoff, and in that capacity, spent eight years guiding the world’s original vodka brand through a complete brand reinvention. From the creation of a global experiential and social campaign spanning 50 countries to overhauling the entire packaging design for Smirnoff’s product range, Michelle played a key role in driving the 150-year-old brand into the future.

Image Credit: The Internationalist

EVENT SPOTLIGHT: The Future Of Emerging Platforms: An Interactive Shorty Awards Trivia Game

Posted on by Tyler Becker

The Shorty Awards are proud to present an interactive session featuring thought leaders from their community of Academy members, winners and collaborators. Hear from the top brands and organizations on social about what captivates, engages and moves audiences, and then put your noggin to the test with game show trivia questions the entire audience can participate in.

The topic of discussion will be emerging social and digital media platforms. At this point Snapchat is the emerging platform of record, Periscope is catching on, and no one seems to know what will (or will not) happen on Peach. This also extends to new ways brands are publishing #content and doing community management.

Register today, and bookmark this event to your schedule! On Friday, February 26th at 4:00pm, join the Shorty Awards at the SVA Theatre for “The Future Of Emerging Platforms: An Interactive Shorty Awards Trivia Game“. We’ll hear welcome the following leaders to the SMW New York stage:

  • Mark Borum (Co-Founder & VP of Marketing, Reelio)
  • Rachel Christensen (Managing Social Media Editor, BuzzFeed)
  • Gregory Galant (CEO & Co-Founder, Shorty Awards)
  • Matthew Knell (VP of Social Media and Platform Partnerships, About.com)
  • Rob McCarty (Chief Operations Officer, PopShorts)
  • Adam Zeller (VP of Social Media, Bravo & Oxygen Media)

After this event, come celebrate the end of Social Media Week at our VIP Closing Party! The closing party is for Insider Passholders only, so be sure to register (or upgrade) your pass in order to get your name onto the guest list.

9 Sessions at #SMWNYC That Will Help Your Paid Media Strategy

Posted on by Tyler Becker

Paid media seems to become a more important conversation and investment everyday for digital marketers. Facebook generates billions of dollars from advertisers spending money to reach their target audiences, and for many of us, it’s working!

But, sometimes going from 0 to 60 can be overwhelming, and marketers are still figuring out which tactical and brand-building initiatives are most successful on Facebook, Twitter, Instagram, and other social platforms

At Social Media Week New York, paid media is a huge topic of discussion. Leading brands in this space, such as Forbes, VaynerMedia, BuzzFeed, and Code and Theory, will lead sessions that will teach, inspire, and explore the wide world of paid media, and why it can be your organization’s key to success.

Purchase your pass for SMW New York to be among the 1,000+ industry leaders who learn and connect with each other through sessions like these:

1. How Data And Analytics Can Transform And Enhance Native Advertising Opportunities

Hosted by Forbes Media • Tuesday 2/23 at 11:00AM • SVA Theatre
Mark Howard (Chief Revenue Officer, Forbes Media) and Edward Kim (Co-founder and CEO, SimpleReach) will help attendees learn more about how brands can leverage native advertising over time via the web, mobile and social to reach target audiences.

2. The Best Brands On Snapchat

Hosted by Nasdaq • Tuesday 2/23 at 12:30PM • TimesCenter
Snapchat is the new battleground for the most innovative brands. Meet the marketers behind the ghost that are already crushing it on this emerging platform. Join Jeremy Skule (Chief Marketing Officer, Nasdaq), for an exciting chat with these Snapchat trailblazers.

3. Extending Lifetime Value – The Future Of Customer Engagement

Hosted by Simon Data • Tuesday 2/23 at 1:00PM • SVA Theatre
Learn how world’s savviest companies think about – and increase – customer lifetime value. Get an expert overview of the latest crop of marketing technologies, and learn more about the secret channel that’s been delivering huge value for some of NYC’s best e-commerce companies.

4. Bracing For The Ad-Blocked Future: How Brands Are Moving Beyond The Impression

Hosted by Crowdtap • Wednesday 2/24 at 9:00AM • SVA Theatre
Skipping ads. DVR-ing television shows. Installing ad-blockers. These behaviors have all become a common part of the Millennial experience. Led by Crowdtap’s CEO, Sean Foster, hear first-hand accounts of winning marketing programs that have invited consumers to help shape and tell a brand’s story, thereby building more emotional connections and driving long-term brand health.

5. Snapchat: How Brands Can Effectively Market on the Platform

Hosted by VaynerMedia • Wednesday 2/24 at 12:00PM • SVA Theatre
This masterclass led by Dan Grossman (Vice President of Platform Partnerships, VaynerMedia) together with Farrah Bezner (Head of New Business Ventures, Mondelēz International) and Talya Minsberg (Social Media Editor, New York Times) will detail best practices for how brands can market on Snapchat, such as the differentiation of Snapchat’s ROI vs. “more established” platforms like Facebook, Twitter and Instagram.

6. The High Stakes Of Content Marketing As Seen By A Brand, Agency And Publisher

Hosted by Digiday • Wednesday 2/24 at 2:30PM • TimesCenter
When it comes to brands creating engaging content, the stakes have never been higher. The growth in programmatic and in ad blockers means that content needs to be at Hollywood-scale and cost half the price. This leadership series features in-depth presentations from Shareen Pathak (Digiday), Brian Becker (JPMorgan Chase), Stephanie Losee (POLITICO), and Jinal Shah (JWT New York).

7. Reach New Viewers! Develop Superfans! Impact Ratings! Launching A TV Show Via Social Media!

Hosted by VaynerMedia • Wednesday 2/24 at 3:00PM • SVA Theatre
Social media offers more ways than ever to build awareness around TV programs, but did you know it can drive and impact the new markers of success in today’s ever-changing television industry? This masterclass details how efficient, strategic media spend, time-shifting strategies and always-on content with a consistent voice can combine to increase buzz, awareness, and viewership (both linear and elsewhere like video-on-demand), with concrete, indisputable results.

8. Breaking Down the Silos: Unleashing Creativity in a World Where Social is Everything

Hosted by Droga5 • Wednesday 2/24 at 5:30PM • TimesCenter
In this session you’ll learn from Droga5’s experience working with brands and platforms on how to transition social media from a detached discipline to a shared mindset, leading to more influential and effective integrated creative work. Moderated by David Griner of Adweek, speakers include Colleen Leddy (Head of Communications Strategy, Droga5), Hope Cowan (Creative Agency Partner, Facebook), and Jim Mollica (Global Digital Marketing Strategy, Under Armour).

9. Create by Numbers: How Insights, Data, and Paid Media Shape the Creative Approach

Hosted by VaynerMedia • Friday 2/26 at 1:00PM • SVA Theatre
The volume of data and insights available for social media is changing how agencies and platforms strategize, spend, and steer clients. This session features speakers from VaynerMedia, Pinterest, and Fast Company who will explore the new ways of working together by bringing creative, strategy, account and paid media teams closer together than ever before.

We hope to see you in New York for Social Media Week! Join over 1,000 leaders who register each year, and in 2016, #SMWNYC features two official venues: The TimesCenter (FWD Stage) and SVA Theatre (EDU Stage). Attend the 70+ events with 200+ speakers for an incredible week you won’t want to miss. Get your pass here!

Brand POV on Content Marketing: Brian Becker of JPMorgan Chase Joins #SMWNYC

Posted on by Tyler Becker

When it comes to brands creating engaging content, the stakes have never been higher. The growth in programmatic and in ad blockers means that content needs to be at Hollywood-scale and cost half the price. That means that brands, agencies and publishers need to prove that the level of investment in content is worth it.

Brian Becker, Executive Director and Head of Newsroom at JPMorgan Chase will provide insights into his team’s strategic thinking during this session, and discuss how they make well-informed decisions in the current content marketing landscape.

Register for your SMW New York Pass to hear this session!

Brian coordinates company-wide content strategy and operations, including managing customer engagement projects and underlying business objectives. In his time at Chase, he has cultivated new opportunities around social media and evolved existing strategies on large properties like Chase.com.

He also creates and manages governance models and works internally to advocate for the research, production and distribution of digital content to modernize the organization’s approach to marketing.

Brian’s session, “The High Stakes Of Content Marketing As Seen By A Brand, Agency And Publisher” takes place Wednesday, February 24 at 2:30PM at The TimesCenter (FWD Stage).

EVENT SPOTLIGHT: The Evolution of Data, Trust and Transparency in Advertising

Posted on by Tyler Becker

Transparency is a highly placed value at The Economist Group and it is something that readers are demanding more of. But are they really having a transparent experience, or do they merely think they are?

Register to attend SMW New York to learn the good and the bad of marketers and publishers using more and more innovative methods to create, deliver and disguise digital advertising. Native advertising is the latest under scrutiny from the FTC, which released new guidelines last month, but it won’t be the last as more examples come to light where advertising is indistinguishable by consumers from content.

From hidden sponsorships to privacy, Mina Seetharaman (Global Director, Content Strategy at The Economist Group) will lead a panel with Tonia Ries (SVP and Executive Director, Edelman Square), Barbara Basney (VP of Global Advertising and Media, Xerox) and Amanda Rubin (Global Co-Head, Brand and Content Strategy, Goldman Sachs).

“Making The Invisible Visible: The Evolving Roles Of Data, Trust And Transparency In Advertising And Publishing” takes place Tuesday, February 23 at 4:30PM at The TimesCenter (FWD Stage).

Jonah Ray (Actor, Musician, Comedian, and Podcaster) Will Speak at SMW New York

Posted on by Tyler Becker

The world is at an inflection point, similar to where broadcast TV was in the 70s and 80s with a massive boom in content production. Today, though, it’s on various digital platforms, and when reality is dark, comedy flourishes.

We’re thrilled to welcome an incredibly talented and funny group of individuals to SMW New York, where we’ll hear their perspectives on comedy, technology and social media’s impact on entertainment.

One of the speakers participating in this session is Jonah Ray, co-host of The Nerdist Podcast and co-host of Comedy Central’s The Meltdown with Jonah and Kumail. Just a few months ago, Jonah Ray was announced to be the new host of the revival of Mystery Science Theater 3000.

On Tuesday, February 23 at 1:30PM at The TimesCenter (FWD Stage), Jonah will join Dan Harmon (Community, Rick and Morty, and HarmonQuest), Kulap Vilaysack (Creator of Seeso’s Bajillion Dollar Propertie$ and co-host of Who Charted?) and Evan Shapiro (EVP of Digital Enterprises, NBCUniversal) to discuss on comedy, technology, the current media landscape, and Seeso, the new steaming comedy channel from NBCUniversal

Click here to register for SMW New York, which takes place February 22-26. We’re bringing together thousands of industry leaders across marketing, media and technology.

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8 Speakers Leading Discussions on Publishing and Content Creation at #SMWNYC

Posted on by Tyler Becker

Everything we read, watch, and listen to online starts as an idea, and ends up as content. Some content performs better than others, but it seems like anyone and everyone is trying to throw their hat into the content and publishing ring.

At SMW New York, some of the leading publishers and content creators will join us to share their knowledge, learning, and experience with attendees. Click here to register your pass for SMW New York, and gain access to events and speakers that will dive deep into the current and future state of online content and digital publishing.

1. Stephanie Losee (Executive Director, Brand Content, Politico)

Tuesday, Feb. 23 • 2:30PM • TimesCenter (FWD Stage)
When it comes to brands creating engaging content, the stakes have never been higher. The growth in programmatic and in ad blockers means that content needs to be at Hollywood-scale and cost half the price, which forces brands, agencies and publishers to prove that the level of investment in content is worth it. Along with Stephanie, hear from Brian Becker (Executive Director, Head of Newsroom, JPMorgan Chase), Shareen Pathak (Brands Editor, Digiday), and Jinal Shah (Digital Strategy Director, JWT New York).

2. Joyann King (Editor, HarpersBazaar.com)

Tuesday, Feb. 23 • 3:30PM • TimesCenter (FWD Stage)
Joyann will speak on this panel to explore how large scale increases in social followings are achieved, and compare the effectiveness of two differing social strategies: the use of performance metrics and audience data to inform social content, and following gut instinct to create posts that resonate with audiences. Kate Lewis (VP, Content Operations & Editorial Director, Hearst Digital), will moderate this session.

3. Summer Anne Burton (Editorial Director, Distributed, BuzzFeed)

Wednesday, Feb. 24 • 11:00AM • SVA Theatre (EDU Stage)
In this interactive presentation, BuzzFeed social experts Rachel Christensen and Summer Anne Burton will discuss how they helped successfully build the largest social networks in media by rethinking the way the industry sees social media editors, content, and distribution. They’ll cover how BuzzFeed stuck to scrappy and unconventional ways of thinking, and how they used data to inform their strategies.

4. Chris Berend (Vice President for Video Development, CNN)

Thursday, Feb. 25 • 9:00AM • SVA Theatre (EDU Stage)
Learn how to build a content strategy that’s informed by data from your social media properties. Plus, find out secrets to harness that data for audience targeting, distribution and more. Berend brings a wealth of experience to Great Big Story, a socially-distributed video network that covers real stories, where he oversees strategy and day-to-day operations from editorial to product and audience development.

More at SMW New York: 5 Events At #SMWNYC On How To Engage Gen-Y And Gen-Z On Social Media

5. Emily Bazelon (Staff Writer, The New York Times Magazine)

Thursday, Feb. 25 • 11:30AM • TimesCenter (FWD Stage)
In 2008, the political news cycle moved to the blogs, and in 2012 it spilled into social media but remained mostly intact as an insular conversation among journalists and opinion-shapers. In 2016, it’s being disrupted by candidates, trolls, and everyone in between. Hear from Emily Bazelon as she joins this session hosted by Blue State Digital. Also on this session is Garance Franke-Ruta (Editor in Chief, Yahoo Politics, Yahoo News).

6. Neal Mann (Editor, The Wall Street Journal)

Thursday, Feb. 25 • 4:30PM • TimesCenter (FWD Stage)
Will data be the new Editor-in-Chief? With the rise of machine learning and the availability of data, both publishers and platforms rely on algorithms, analytics and data modeling to personalize content to no end. A reader’s interaction with content becomes part of an optimization equation, based on preferences, actions taken online and the communities they belong to. Is this a good thing? Does journalism suffer without a human touch? Neal Mann will answer these questions and more during this session.

7. Philippe von Borries (Co-Founder and Co-CEO , Refinery29)

Friday, Feb. 26 • 9:30AM • TimesCenter (FWD Stage)
Through the rise of social networks and smartphones, the millennial ideology has transformed communication, making instantaneous, raw, and constant contact the norm. Philippe von Borries, Co-Founder and Co-CEO of lifestyle media company Refinery29, will discuss the advantages and challenges that this new landscape presents using concrete examples of how Refinery29 is capitalizing on this moment through its recent global expansion.

8. Eric Alt (Editor of CoCreate, Fast Company)

Friday, Feb. 26 • 1:00PM • SVA Theatre (EDU Stage)
Eric Alt will participate in a session to discuss why designers, writers, photographers and video producers need to think about execution and ideas informed by data on how to better speak to our audiences. Content creators are reducing subjectivity in favor of new ways of working by bringing creative, strategy, account and paid media teams closer than ever, all through insights and numbers.

The Millennial Ideology: Keynote with Refinery29’s CEO at #SMWNYC

Posted on by Tyler Becker

Through the rise of social networks and smartphones, the Millennial ideology has transformed communication, making instantaneous, raw, and constant contact the norm. The ability to connect with anyone, anywhere has created a global information network and universal ideology that hasn’t existed until now and provided a unique opportunity for media companies to scale and reach a global audience at an extreme pace.

Philippe von Borries, Co-Founder and Co-CEO of lifestyle media company Refinery29, will discuss the advantages and challenges that this new landscape presents. He’ll lay out concrete examples of how Refinery29 is capitalizing on this moment through its recent global expansion plans, and how the Millennial ideology has powered Refinery29’s strategy of creating relevant, timely content that fosters deep connections with audiences around the globe.

Click here to get your pass and attend Philippe’s session. Join us at SMW New York on Friday, February 26th at 9:30AM on the FWD Stage at The TimesCenter for “The Millennial Ideology, With Co-Founder And Co-CEO of Refinery29, Philippe von Borries”.

About Philippe von Borries

Philippe von Borries is the Co-Founder and Co-CEO of Refinery29, the leading digital media company for millennial-minded women with a loyal following of over 25 million. The company has grown to over 300 employees and expanded beyond its style roots to speak to a broad range of topics from pop culture to health to politics across multiple platforms around the world.

At Refinery29, Philippe leads the content, product and marketing teams, and drives the company’s strategic vision including global expansion and video strategy. Click here to read his full bio, and learn more about Philippe.

Want to attend SMW New York this February 22-26, and join thousands of industry leaders across marketing, media and technology?

Register Your Pass Today

Image Credit: Digiday

Unpack the Industry’s Latest Social Measurement Guidelines with IAB at #SMWNYC

Posted on by Tess Kaytmaz

Social media, including paid, owned and earned, continues to rapidly evolve, which is why Social Media Measurement Guidelines are needed to help agencies and marketers better understand the real impact of social media spend.

Recently, the Media Rating Council (MRC) issued Social Media Measurement Guidelines to help establish a detailed set of methods, definitions and common practices for organizations that measure social media activity.

Join us at SMW New York to hear leaders from IAB, Ogilvy & Mather, The Coca-Cola Company, Crowdtap, and Media Rating Council (MRC) to unpack these new guidelines, and examine its impact on the media industry. Why was it necessary to prepare these guidelines? Why it is important that we all used the same definitions to define key words? How, practically speaking, should the sell-side and buy-side use the guidelines on a daily basis?

Susan Borst, Director of Industry Initiatives at IAB, will lead this session, “Social Media Measurement: How Everyone Wins” on Tuesday, February 23rd at 9:00am at the SVA Theatre (EDU Stage).

★ Join thousands of industry leaders at SMW New York ★

About Susan Borst

Susan Borst is a Director of Industry Initiatives, heading up the Social Media, Content Marketing, Native Advertising, B2B and Games member committees to identify key challenges and opportunities for growth, and setting standards and best practices.

After 20+ years at top NYC creative agencies (Gotham, Kaplan Thaler Group, Grey Worldwide and Hill Holiday), Susan made the move to digital in 2010. At IAB, Susan leads the Social Media, Content Marketing, Native Advertising, B2B and Game Advertising committees, leading hundreds of digital publishers/platforms and technology providers to identify key challenges and opportunities for growth, and setting standards and best practices. Under her leadership, these groups have produced the IAB Native Advertising Playbook, Content Marketing Primer, Social Media Buyer’s Guide, Game Advertising Ecosystem Guide, User Generated Content guide, Building a B2B Brand Online For Dummies guide and many more.

Recent speaking engagements include OMMA Native, Business Insider Ignition, SXSW, Social Media Week in NYC and Chicago and more. She is on the jury for The Shorty Awards and the Content Marketing Institute Awards and was named one of the “15 People in NYC That are Changing Advertising That You Need to Know About” by Alley Watch (8/14) and named a “Top 50 Marketing Thought Leaders Over 50” by Brand Quarterly (2015.) She is based out of NYC and lives in CT. She is also half Icelandic, but loves Swedish Fish.

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from visionary speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass.

Image Credit: Izea

Building Your Social Presence at #SMWNYC with BuzzFeed’s Social Team

Posted on by Tess Kaytmaz

In this interactive presentation, BuzzFeed social experts Rachel Christensen and Summer Anne Burton will discuss how they helped successfully build the largest social networks in media—by rethinking the way the industry sees social media editors, content, and distribution.

They’ll cover how BuzzFeed stuck to scrappy and unconventional ways of thinking about and creating content for social platforms, and how they used data to inform their strategies. There will also be examples of BuzzFeed’s biggest wins and fails (in the form of a quiz!), with insight to how, why, and where BuzzFeed experiments.

Summer’s session “Building A Great Social Presence The Resourceful Way, Presented By BuzzFeed” will take place on Wednesday, February 24th at 11:00am at the SVA (EDU Stage).

★ Register today by purchasing your pass ★

About Summer Anne Burton

Summer is the Editorial Director of BFF, a team at BuzzFeed that makes cool original stuff on social networks and platforms. She was previously the Managing Editorial Director in BuzzFeed’s editorial department, and once upon a time she was BuzzFeed’s first Weekend Editor.

Before she started at BuzzFeed, Summer lived in Austin Texas as a freelance illustrator and writer who contributed to ESPN: The Magazine, The Hairpin, Fangraphs, The Classical, and more. She was also a waitress, barista, bookseller, toy store clerk, advertising manager, hair salon receptionist, a writer at a now defunct website for tweens, and a stablehand.

She also has a new project called “Every Hall of Famer,” a blog where Summer is drawing every single member of the National Baseball Hall of Fame. (via Summer Anne Burton)

About Rachel Christenson

Rachel Christensen is the managing social media editor for Buzzfeed, the social media manager for Food52, the James Beard Award-winning online food community, recipe hub, and home and kitchen shop. She formerly led social media for Real Simple magazine and at NBC’s Television Without Pity. She lives in Brooklyn.

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from these speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass.

Image Credit: Texas Monthly

EVENT SPOTLIGHT: BuzzFeed’s Lessons to Build Your Social Presence the Resourceful Way

Posted on by Tess Kaytmaz

In this interactive presentation, BuzzFeed social experts Rachel Christensen and Summer Anne Burton will discuss how they helped successfully build the largest social networks in media—by rethinking the way the industry sees social media editors, content, and distribution.

They’ll cover how BuzzFeed stuck to scrappy and unconventional ways of thinking about and creating content for social platforms, and how they used data to inform their strategies. There will also be examples of BuzzFeed’s biggest wins and fails (in the form of a quiz!), with insight to how, why, and where BuzzFeed experiments.

This event is targeted both at social media editors and their employers, and will include a short presentation via PowerPoint, along with a Q&A. Some of the biggest mistakes we see in media are caused by an outdated way that brands and publishers look at their social talent.

Participants will leave with a new way at looking to hire social candidates, the best ways to manage a social editor’s workflow, and how to create sharable content without a sizable budget.

Rachel Christensen, Managing Social Media Editor at BuzzFeed, will lead a session at SMW New York with Summer Anne Burton to discuss how they went outside of the box to rethink how successfully create large networks on social media platforms.

Rachel’s session “Building A Great Social Presence The Resourceful Way, Presented By BuzzFeed” will take place on Wednesday, February 24th at 11:00am at the SVA (EDU Stage).

★ Register today by purchasing your pass ★

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from visionary speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass. You can also save 20% until January 14th!

When to Use Data vs. Gut Decisions at #SMWNYC with Kate Lewis, SVP & Editorial Director of Hearst Magazines

Posted on by Tyler Becker

Hearst Magazines Digital Media is comprised of 24 sites, including digital brands Cosmopolitan.com, Esquire.com, Elle.com, CarandDriver.com, and HarpersBazaar.com, and pure-plays including Delish.com. One of the visionaries behind these brands and publications is Kate Lewis, SVP and Editorial Director of at HMDM.

Kate will lead a session at SMW New York with a few of her HMDM editors, each of which experienced the largest increase in social followings in 2015. Speakers will provide examples of times that data helped increase social following, and other times when gut instinct showed immeasurable results. This session, “Data vs. Gut” will take place on Tuesday, February 23rd at 3:00pm on the EDU Stage at The SVA Theatre.

★ Register today by purchasing your pass ★

About Kate Lewis

“Kate Lewis, VP of Content Operations & Editorial Director at Hearst Magazines is responsible for managing content groups across the Hearst Magazines Digital Media platform, collaborating with editorial teams on content strategy as well as with technology and product groups. Hearst Magazines Digital Media is comprised of 24 sites, including digital brands Cosmopolitan.com, Esquire.com, Elle.com, CarandDriver.com, and HarpersBazaar.com, and pure-plays including Delish.com. In 2014, Kate led the company to its best month ever in November with 75 million unique visitors, an increase of 30 percent year over year and 729 million total page views.

Lewis joined Hearst’s digital team from Say Media where she was SVP and Editorial Director overseeing content operations, editorial strategy, and development for Say’s portfolio of digital brands including xoJane, Remodelista, and ReadWrite. Lewis also managed a network of partner sites as well as the shared services department that provided support and strategy for audience development, social media, and partnerships.

Prior to Say Media, Lewis was a Senior Executive Director of Human Resources at Condé Nast Publications. Before that, she was managing editor at Self for 10 years, overseeing editorial and production, digital projects, book publishing, events, and television partnerships.” (via Hearst)

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from visionary speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass. You can also save 20% until January 14th!

Image Credit: Digiday

Skipping Ads and DVR-ing Shows: Crowdtap’s CEO, Sean Foster, To Lead a Talk at #SMWNYC on Emerging Millennial Behavior

Posted on by Tess Kaytmaz

Skipping ads. DVR-ing television shows. Installing ad-blockers. These behaviors have all become a common part of the Millennial experience – and what’s more, they are behaviors that are engrained in subsequent generations of consumers (Gen-Z and even Gen-Alpha).

Sean Foster, Chief Executive Officer of Crowdtap, will lead a session at SMW New York with leaders from ABSOLUT Labs, Ricola, and The Burns Group to discuss the age of ad-blocking, how brands must evolve with this emerging trend, and why working alongside your customers to unlock their ideas, opinions and stories can overcome this barrier.

Sean’s session “Bracing For The Ad-Blocked Future: How Brands Are Moving Beyond The Impression, Presented By Crowdtap” will take place on Wednesday, February 24th at 9:00am at the SVA Theatre (EDU Stage).

★ Register today by purchasing your pass ★

About Sean Foster

“Sean Foster is CEO of Crowdtap, the People-Powered Marketing Platform. Sean joined Crowdtap in May 2014 with a proven track record of building great consumer experiences, developing thriving communities and scaling successful organizations. Prior to Crowdtap, he served as CEO of dLife, where he successfully transitioned the business from a media company to a branded products and services company, ultimately resulting in the sale of the company in late 2013.

Prior to dLife, Sean was responsible for a $120 million consumer e-commerce business as President, Online of Avon Products, Inc. Previously, Sean served as CMO for The Gilt Groupe where he delivered hyper sales growth and led the development of the flash sales model.

Sean held numerous executive roles at Weight Watchers International. During his time at Weight Watchers, he was responsible for all US, UK, Canada, Germany and Australia sales and marketing for the online division as the Vice President of Marketing for WeightWatchers.com. Sean also held several key sales and marketing roles at ndb.com (National Discount Brokers) and Club Med.” (via Fast Company)

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from visionary speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass. You can also save 20% until January 14th!

Image Credit: AlleyWatch