The Conscientious Teen’s Guide to Using the Internet for Good

This post is a series of blogs contributed by SMW NYC media partner Differences Magazine. To learn more about Differences Magazine and to see the original post by Jessica Bender, please click here

There’s no doubt about it; the typical American teenager is obsessed with the Internet. According to a 2011 study conducted by the Pew Research Center, the vast majority of teenagers ages 12 to 17 (a whopping 95 percent) are now online. Most teens are addicted to watching epic feats of kitten talents on YouTube or reading up on old-school Nickelodeon cartoons on Wikipedia, but a lot don’t know that they can use their Internet skills to do good.

With the exponential growth of teenage social responsibility and activism over the past few years, the apathetic teen is slowly becoming extinct. Heck, you even have a better shot of getting into the college of your dreams if you even volunteer (according to a survey conducted by teen-centric non-profit DoSomething.org)! Want to get in on the do-gooder action? We know the best places for you to get inspired and get started on your quest to become a young social activist.

If you’re attached to your cell phone…you can get inspiration on ways to volunteer to your mobile! DoSomething.org sends out weekly volunteering ideas once a week to over 35,000 teens, so you have the power to make a difference right in your text inbox! Sign up by texting “DoSomething” to 30644 or registering your cell number here.

For the YouTube addicts…make your voice heard with your webcam. When it comes to important social issues, an audience will always exist. While you’re recording, make sure to keep it short, simple, and fun! Check out crowd-source initiatives like the It Gets Better Project and We Stop Hate to get you started on your quest to become a socially responsibly YouTube sensation.

It’s okay if you overshare on your social networks…if you’re sharing the right content. Instead of updating your statuses with tales of unrequited love, try to share stories and content on Facebook, Google+ or LinkedIn about issues you truly care about. Your followers will thank you for the breath of fresh air on their feeds.

Glued to your Tumblr dashboard? There’s tons of non-profits and charities that post and reblog mega-cool content revolving around social good and making a difference. Their inspiration and feel-good posts will also probably make your heart grow a few sizes bigger, so it’s probably a good idea to follow what they’re doing. Some of my fave non-profits that are invading Tumblr include The Trevor Project, To Write Love on Her Arms, She’s the First, and UNICEF.

Can’t stop Tweeting? Use your Twitter account as a platform to promote issues and causes you’re passionate about in 140 characters or less. Three things to keep in mind while being a thoughtful Tweetheart:

1. Hashtag keywords when Tweeting so your Tweets show up easier in searches.

2. When Tweeting an article you want to share, make sure to refer back to the source’s Twitter handle. They’ll appreciate you taking notice of their content and might follow you back as a result.

3. Don’t Tweet or retweet too much – that’ll drive your followers absolutely crazy.

That being said, there’s a plethora of organizations and social good sites just aching for more followers. Mashable and GOOD have lists of organizations for you to follow and worship.

Microsoft Launches People Powered Stories

This Tuesday, partner Microsoft hosted “Beyond the Like: Using Real People’s Real Stories.” During this engaging and insightful session, Microsoft announced the launch of their social advertising solution, People Powered Stories. Jennifer Creegan, General Manager for Display Advertising Experiences at Microsoft Advertising, shares with us the story behind it.

Yesterday at Social Media Week in New York, I introduced a new social advertising solution I am pretty excited about. We’re calling it People Powered Stories (PPS) ™. With it, advertisers can incorporate real peoples’ ratings and reviews about their products within a rich brand ad. The solution will be available next month and we believe it will give marketers the ability to create ads that tell powerful stories and create brand relevancy beyond just a “Like” by adding the authenticity and believability of real people’s real stories.

To bring PPS to life, we’ve partnered with Bazaarvoice, (a company that has powered more than 290 billion customer conversations for brands across the globe) to integrate consumer ratings and reviews into the rich PPS ad format. Advertisers will be able to tap into Microsoft’s highly social and engaged audiences across multiple screens and deliver relevant ads in a way that is targeted and more measurable than is available for social advertising on the web today. PPS is the first in a suite of social ad solutions that we will create in the coming months.


The People Powered Stories offering integrates customer ratings seamlessly into a rich ad format.


And expands to give consumers a deep dive on the reviews of the product / service submitted by real people.

As an industry, we intuitively know the power of social and the potential it holds for advertisers to engage with consumers. We also know that people want to hear what others have to say about various products and services. Despite the brand dollars that are flowing toward social media, advertisers have told me they continue to be frustrated at how difficult it is to measure ROI and confirm whether they are successfully engaging their target audiences.

We recently commissioned a study of 713 social media marketers around the world to solicit their opinions on social advertising. Here’s what we found:

  • The top two reasons advertisers invest in social media is to drive word of mouth and brand awareness (27% and 26% respectively).
  • 72% of advertisers said measuring ROI on social media campaigns is too difficult.
  • Advertisers believe 65% of word of mouth misses the intended audience.
  • 73% of those advertisers surveyed said they want to make sure the ratings and reviews they curate online reach their target audience (which is more than ‘Likes’, ‘Tweets’ and any other source we asked about).

Windows 7 ‘Back to School’ Campaign
We’ve already seen the power of the ratings and reviews within PPS in action. As a part of a pilot, Microsoft integrated the PPS ad format into a Windows 7 “back to school” advertising campaign (from our Microsoft Advertising People Powered Stories Case Study – September 2011), targeting college students in the market for a new computer. The campaign ran across Microsoft properties that offered audience targeting capabilities to assure college students would see the Windows 7 reviews at sites they visited frequently online. The campaign delivered. With the authentic voice of the students included in the advertising, other college students found the Windows 7 ad units “believable” and “relevant.” The campaign drove great improvement across many marketing metrics, including:

  • Ad believability increased 20 points above the market norms for technology ads.
  • 6.3% lift in purchase intent.
  • 13.5% lift in unaided brand awareness.

After the campaign I spoke with Brenda Bown, Director of Windows Consumer Digital Marketing, and she had this to say about what PPS delivered for the Windows 7 brand: “Being able to harness the power of ratings and reviews from Bazaarvoice and incorporate it into our online marketing efforts strengthened our value proposition and established credibility by putting forth students’ voices to impact other students just like them.”

Not only is it important to be able to reach and measure the effectiveness of social ads, it’s important that the industry re-examine how we think about social. Instead of focusing just on having a Facebook page or a Twitter handle, advertisers need to focus on consumers and what they need.

Why do we believe PPS will be successful?

  • We know that consumers who are looking to make large purchases rarely turn to their social network first; rather, they turn to online reviews. This is one of the main reasons we’ve integrated ratings and reviews into our first social format.
  • As we saw with our Windows pilot, the ads lifted brand favorability, purchase intent and brand awareness.

While we are still in the early stages of unlocking the potential of social advertising, I am confident that we are moving into a world where the impact of social advertising will move beyond a ‘Like’ to a world where you can create and measure the value of social ads. We believe that the People Powered Stories ad format is critical to continuing this movement and helping brands gain credibility and relevance with their target consumers.

We’re excited to share more momentum from our People Powered Stories solution and other social ad formats in the coming months, but in the meantime, if you have questions or feedback, please feel free to post in the comments section at the bottom of this blog post. We’re always listening.

Jennifer Creegan interviewed by Mel Carson on People Powered Stories

SMWNYC Day 1 Recap: Global, Authenticity, Party

Day 1 of Social Media Week NYC 2012 was literally a buzz with engaging keynotes, panels, and networking session, far too many for one person to cover. Therefore, the best SMWNYC attendee strategy, from my experience, is to pick your spots for the in-person show-ups, and cover the rest vis a vie LiveStream feed. Accordingly, I was able to hit three Day 1 sessions, hashtagging and tweeting up a #smwnyc storm along the way. Here are the highlights:

  • Managing Social Media on a Global Scale: This first Opening Day session found hosts Syncapse and Amway discussing, debating and sharing their best practices for managing a global social media presence across multiple countries and languages, with multiple stakeholders, distributors and marketers involved. The key takeaway centered around the idea that “social media fosters horizontal collaboration” within businesses. The speakers affirmed their tremendous support for this idea, and conceded that – while it’s an ideology that can be difficult to embrace at first – in the end is for the better good of the company.
  • Keynote: Valerie Buckingham on The Importance of Authenticity followed by Panel: Beyond Borders: Impact of Social Media in a Global Economy: Head of North America Marketing for Nokia Valerie Buckingham kicked off this noon event by focusing on the importance of authentic voice, asserting the idea that what you bring to the social media conversation can be enhanced by examples from around the social sphere. The panel that followed aimed to explore key trends, cultural behaviors and opportunities beyond American borders, especially in light of the accelerated pace of both innovation and appetite for interacting with brands in emerging markets. The key takeaway from this discussion was that – from a marketing perspective – as you move from market to market, you ought to ask yourself one question: do the digital tools you are utilizing tap into the regional social venues of interest? If so, then proceed.
  • Social Media Week’s Opening VIP Reception Hosted by Nokia: Crowdcentric, title sponsor Nokia, and SocialVibe hosted this lavishly awesome kick-off, invite-only opening party at the trendy Greenwich Village Country Club. Passed appetizers, complimentary libations from Heineken and Bulldog Gin, and – most importantly – exceptional conversation with engaged thought leaders made this the ideal way to properly kickoff the week.
Greg is a motivated Cornell University Hotel School alumnus, affectionately known as a Hotelie for life, with keen interests in social and digital marketing for hospitality and lifestyle brands. He’s passionate about sales and marketing in the hospitality industry, specifically as it relates to the dynamic online space. In his free time, Greg obsesses over growing his musical intellect (both modern and past-time artists apply), tennis, and running skills. Check out his lifestyle blog covering these topics at http://www.thesocialsonictraveler.wordpress.com and follow him on Twitter.

A Student’s Perspective: State Your Case: Research vs. Social Analytics

Ashley Mayo is a student at Columbia’s School of Journalism. She is one of ten students providing on the ground coverage of SMWNYC- all from the student’s perspective. Ashley is providing coverage of State Your Case: Research vs. Social Analytics, sponsored by ORC International.

“You shouldn’t still be having conversations about social ROI,” said Craig Hepburn, Global Director of Social Media for Nokia. “Since having conversations with people is such an important part of your business, how could you not be doing it?”

If 2011 was about convincing companies that social media is an essential tool, 2012 is about discovering ways to track it success. Are raw analytics more valuable than sentiment? Or is sentiment the most important metric? In an intriguing debate on Monday, four executives who manage the social growth of their companies addressed these very questions.

“Our approach is among the most pragmatic,” said Jeffrey Bodzewski, Director of Social Marketing at Aspen Marketing Services. “Our clients are on the direct marketing side and they value data. We’ve been pushing to truly monetize the social experience.”

Other kinds of projects, however, need to rely more heavily on the measurement of sentiment to accurately gauge success. Taulbee Jackson, President and CEO of Raidious, a digital communications company that helps build audiences for brands, oversaw the social media channels around Super Bowl XLVI. In addition to tracking reach, amplification, influence and activity, Jackson kept a close eye on sentiment. He seemed especially proud that sentiment metrics suggested that for every two members of the Super Bowl audience who had a negative experience, three had a positive experience. Since this ratio rarely reaches two-to-one, an overwhelmingly positive sentiment suggests that Jackson’s social media efforts were a resounding success.

Ultimately, a combination of tangible metrics and sentiment provides the richest depiction of a social media campaign. And an emerging trend is getting to know exactly who an organization’s fans are.

“We’ll see an increase in the understanding of the customer,” said Bodzewski, who cited Facebook Connect as allowing companies to know not only more about their fans, but also about the social graph of those fans. “More companies will prompt for this information.”

While the panel referred to a few specific tools they use to track such social metrics—Hootsuite plugins, Radian 6, Bit.ly, Viral Heat, Social Motion and Socialbakers—they were quick to point out that there is no magic tool that will help a company measure social media.

“It’s so frustrating when you hear people say that social media is free,” said Hepburn. “It requires a lot of resources and a lot of effort to pull it off. You have to put a lot in to get a lot out, and that’s something a lot of social media evangelists never say.”

Devotion to such resources, however, is no longer a bonus. It’s a necessity.

“At Nokia we now pit social media at the center,” said Hepburn. “The world today is connected. Instead of starting from a traditional perspective, we’re putting social at the center and building things around it. We’re socializing everything and putting people at the center of our decisions.”

 

Ashley Mayo joined Golf Digest Publications in 2007. As the associate editor, her responsibilities include writing monthly equipment articles, overseeing various aspects of golfdigest.com, and initiating social media campaigns. Mayo graduated from the University of Virginia in 2007, and she’s currently a part-time student at Columbia University’s Graduate School of Journalism, where she’s studying to get her Master of Science degree in Digital Journalism. She currently lives in NYC, where she has miraculously managed to maintain a 4 handicap.

A Student’s Perspective: 10 x10: Educate Girls, Change the World

Fatima Muneer is a student at Columbia’s School of Journalism. She is one of ten students providing on the ground coverage of SMWNYC- all from the student’s perspective. She is providing her report from 10×10: Educate Girls, Change the World held Monday evening at Big Fuel.

In a Northern Ethiopian village, 14-year old Melka arrived home from school one day to hear her mother say, “You’re getting married.” Before she knew it, she was standing next to an old man in her bridal dress, and was coerced into his bedroom after the wedding by his friends.

When she awoke in pain, she found herself in a hospital. The nurses found out what had happened to her and informed the police. Right after, her husband, stepfather, and mother, were jailed but released sometime after. She could not afford to go back to school so she stayed at home.

Today, she is twenty years old, and with help from World Vision, she has started her own school in Ethiopia where she educates girls about their rights. “No one asked me to do this. I’m doing this because I can’t let what happened to me, happen to anyone else,” says Melka. Since then, she has been involved in numerous forced child marriage cases. Her story has been shared to many organizations through this video and continues to inspire many till today.

The short movie finishes and the crowd at the Big Fuel headquarters who have gathered to attend the Social Media Weekend, applaud. Justin Reeves, manager of NGO partnerships at 10×10, is dressed sharply in a black suit and a grey shirt. Two giant Mac screens on his left and right play videos from 10×10 every now and then, during his speech. 10×10 is a campaign to reach support from a global audience and to help underprivileged girls all around the world. “10×10” refers to the upcoming motion film that will combine 10 different stories about 10 girls, coming from 10 developing countries, and written by ten globally acclaimed female writers from those 10 country, to create a powerful story of hope and change.

“How sustainable is this work because you are working from here to Ethiopia and how do you change deep-rooted traditions that have existed for generations?” asked Mohammed Ademo, who is from Ethiopia, who now lives in the U.S. and is pursuing a Masters degree in digital media journalism at the Columbia University Graduate School of Journalism.

“It is indeed a very long process,” Reeves replied. The plan is to acquire grassroots help for the field like in China where the practice of binding feet of girls was eliminated in one generation by getting the support of religious leaders, who educated men about it.

What happens in this campaign, which has support from diverse NGOs, is that it gets to approach these girls from a holistic perspective as the girls get different kinds of help from all these organizations. Some get formal education while others get awareness lessons etc. The idea is to make that story into a video, and then share it. Every video needs to be edited by locals of that country so that the message is understood on all sides. The organization aims to convert “Challenges to opportunities” by offering hope to these girls.

 

Manhattan has now become home for Fatima Muneer, who is an international student from Oman at the Columbia University Graduate School of Journalism, and is focusing on digital media. While at Columbia, her articles for class have been picked by numerous online publications and include news wires from Forbes magazine, the Wall Street Journal, the Dallas Morning News, and USA Today. She is a 2011 graduate of Georgetown’s School of Foreign Service and holds a BSFS in International Affairs. In her free time, she loves weaving the streets of New York to find new subjects for photography, watch documentaries, and google places around the world to figure out where she wants to travel next.

See You Thursday! A Guide to Day 4

We’re building up steam, so don’t lose energy now! The final two days are packed with some incredible speakers, which are still open for you to register. Not sure what options you have? We’d recommend checking these out.

9-9:30am at Big Fuel: The Guardian Interviews Gabe Zichermann

9-10am at Saatchi & Saatchi Wellness: Keynote: Jay Walker on To Change Faster, We Must Decide Better

9-11:30am at Thomson Reuters: Keynote: Douglas Rushkoff on When Change is Always On followed by Panel: Just Like The 60’s: How Social Media Has (Or Hasn’t) Changed Civic Movements

9-11am at Hearst: Keynote: Elisa Camahort Page on Rewriting Keystroke by Keystroke followed by Panel: The Dawn of Companion TV

10-10:45am at Dominion Theater: A Conversation with Nick Jonas, moderated by Jason King

10-11am at Saatchi & Saatchi Wellness: Investors in the Hot Seat: Leading Health Investors Pitch To StartUps

12-12:30pm at Big Fuel: Digital Fireside Chat: John Winsor on Connections 2.0

12-1pm at Ogilvy: We’re All Social Now: How B2B Marketers Can Get With the Conversation

12-2pm at Thomson Reuters: Weapons of Choice: The Design of Insurgency

12-2pm at Hearst: Keynote: Jonah Peretti, Founder and CEO of BuzzFeed on the Future of Sharing followed by Panel: Creating Start-Ups Inside Traditional News Organizations

12-2pm at Ogilvy: Keynote: Rohit Bhargava on The Seductive Myth Of Brand Storytelling: Why Some Stories Work And Most Don’t

3-5pm at Thomson Reuters: Keynote: Jeremy Gilley, Founder of Peace One Day followed by Panel: Should we occupy Occupy Wall Street?

3-5pm at JWT: Harnessing the Power of Social Content for Advertisers

3-5pm at Big Fuel: Edial Dekker on The Rise of the New Sharing Economy followed by The Trust Economy

3-6pm at Saatchi & Saatchi Wellness: Alternative Funding for Healthcare Innovation followed by Crossing the Chasm: Healthcare Innovation Matchmaking Session

4:30-5:30pm at Hearst: In the Twitter Kitchen: A Cookie Bake-off

5-6pm at Edelman Worldwide: My Social TV App Thinks I’m My Dad: Privacy Issues In The Age of Convergence

6-8pm at JWT: How and Why We Share: The Seven Deadly Sins of Social Media

6:30-8pm at Saatchi & Saatchi Wellness: Networking Reception with Sanofi US Innovation Challenge

Enjoy the lineup and we’ll see you Thursday!

Keynote Spotlight: Douglas Rushkoff, Author & Media Theorist Program or Be Programmed

Douglas Rushkoff, Author & Media Theorist Program or Be Programmed

 

This post is a part of a continuing series of Keynote Spotlights– check back here throughout the week for more information on the phenomenal individuals who will be gracing #SMW12 events next week!

 

 

 

You can hear from Doug on Thursday February 16th from 9-11:30am, followed by Panel: Just like The 60’s: How Social Media Has (Or Hasn’t Changed Civic Movements) at the Social & Environmental Change Hub.

Winner of the Media Ecology Association’s first Neil Postman award for Career Achievement in Public Intellectual Activity, Douglas Rushkoff is an author, teacher, and documentarian who focuses on the ways people, cultures, and institutions create, share, and influence each other’s values. He is technology and media commentator for CNN, and has taught and lectured around the world about media, technology, culture and economics.

His new book, Program or Be Programmed: Ten Commands for a Digital Age, a followup to his Frontline documentary, Digital Nation. His last book, an analysis of the corporate spectacle called Life Inc., was also made into a short, award-winning film.

His ten best-selling books on new media and popular culture have been translated to over thirty languages. They include Cyberia, Media Virus, Playing the Future, Nothing Sacred: The Truth about Judaism, Get Back in the Box: Innovation from the Inside Out and Coercion, winner of the Marshall Mcluhan Award for best media book. Rushkoff also wrote the acclaimed novels Ecstasy Club and Exit Strategy and graphic novel, Club Zero-G. He wrote a series of graphic novels called Testament, and his new graphic novel, A.D.D., was just released by Vertigo.

He has written and hosted three award-winning Frontline documentaries – The Merchants of Cool looked at the influence of corporations on youth culture, The Persuaders, about the cluttered landscape of marketing, and new efforts to overcome consumer resistance, and most recently, Digital Nation, about life on the virtual frontier.

His commentaries have aired on CBS Sunday Morning and NPR’s All Things Considered, and have appeared in publications from The New York Times to Timemagazine. He wrote the first syndicated column on cyberculture for The New York Times and Guardian of London, as well as regular columns for ArthurDiscover Magazine and The Feature. He also hosted is own radio program on WFMU, The Media-Squat.

Rushkoff is finishing his PhD at Utrecht University’s New Media Program. He has taught regularly for the MaybeLogic Academy, NYU’s Interactive Telecommunications Program, The New School University, and the Esalen Institute. He also lectures about media, art, society, and change at conferences and universities around the world.

Click here to register to hear him speak!

Keynote Spotlight: Dave Gray, Founder of XPLANE

Dave Gray, Founder of XPLANE

This post is a part of a continuing series of Keynote Spotlights– check back here throughout the week for more information on the phenomenal individuals who will be gracing #SMW12 events next week!

You can hear Dave followed by Panel: Social Business by Design, hosted by Nokia, at on Wednesday February 15th from 9am-12pm at the Business & Innovation Content Hub at Bloomberg

Dave Gray is the Founder of XPLANE, the visual thinking company, and a Partner in the Dachis Group, a social business consultancy. Dave’s time is spent researching, sketching and writing on innovation, design, systems thinking, and creativity in business, as well as speaking, coaching and delivering workshops to educators, corporate clients and the public.

His latest book, Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers details more than 80 tools and techniques used by the world’s leading innovators.

He is also a founding member of VizThink, an international community of Visual Thinkers.

Click here to register for his keynote. 

Keynote Spotlight: Elisa Camahort Page, COO and Co-Founder of BlogHer, Inc.

Elisa Camahort Page, COO and Co-Founder of BlogHer, Inc.

This post is a part of a continuing series of Keynote Spotlights– check back here throughout the week for more information on the phenomenal individuals who will be gracing #SMW12 events next week!

You can hear from Elisa, followed by Panel: The Dawn of Companion TV, on Thursday February 16th from 9-11am at the Art & Culture Hub.

Elisa Camahort Page co-founded BlogHer, Inc. and serves as the company’s COO. With her leadership, the BlogHer conference has grown to five diverse events with over 5,000 attendees. The flagship annual conference is the largest conference for social media leaders in the U.S. and has been described as “ComicCon for women who blog” by Variety magazine.

Elisa’s work has resulted in coverage and profiles from many of the leading media outlets, including the New York Times, the Washington Post, Advertising Age, Forbes, Fast Company, CNN, The Today Show, the Wall Street Journal, and many more. Together, BlogHer co-founders Lisa, Elisa and Jory have been named among the most influential women in Web 2.0 and technology by Fast Company (2008, 2009 and 2010), Ernst & Young Entrepreneur of the Year semi-finalists (2010) and among the seven most powerful people in new media by Forbes Magazine (2009). In 2011 they were jointly awarded the PepsiCo Women’s Inspiration Award and in 2008, the Anita Borg Institute Social Impact Award. Elisa has been honored as an NCWIT Hero and as one of the AWM’s Sixty@60.

Elisa is a founding Fellow of the Society for New Communications Research and serves on the Board of Directors of the 42nd Street Moon Theatre in San Francisco, the programming advisory committee for SXSW Interactive, Advisory Board for Food on the Table, and the Board of Advisors of the Anita Borg Institute.

Click here to register for her keynote!

See You Wednesday! A Guide for Day 3

Day 3. It’s the middle of Social Media Week, and it’s only getting better. With 2 days down, we think these events might be the right fit to vary up your schedule for this week!

9-9:30am at Big Fuel: The Guardian Interviews with Rachel Sterne, Chief Digital Officer of NYC

9-11am at Hearst: Keynote: Chris Kaskie, President of Pitchfork Media followed by SoundCtrl’s Creating Music for the Social Web

9-11am at Birch Coffee: Get Bold! Creating a Social Business Agenda Coffee talk and Book Signing with Sandy Carter

10-10:45am at Saatchi & Saatchi Wellness: How We Did It: The Sanofi Open Innovation

11-12pm at Saatchi & Saatchi Wellness: Keynote: Dr. Pam Peeke on Rx for the Sitting Disease – Medicate with Movement

12-12:30pm at Big Fuel: Digital Fireside Chat: Joe Fernandez on Klout

12-2pm at Hearst: How Street Style Blogs Affect Retail and Design

12-2pm at Digitas: Social Media Week at Digitas — What’s Your Secret Weapon in Social: A Panel and Luncheon Discussion

1-2pm at Big Fuel: Global Influence

1:30-2:30pm at Thomson Reuters: Crowd Sourcing Human and Monetary Capital for Social Impact

1:30-2:30pm at Hearst: Reflecting on the 54th GRAMMY Awards – Digital Partnerships, Social Media and Innovation

3-4pm at Saatchi & Saatchi Wellness: The changing face of technology: Click Here For Beauty

3-4pm at Hearst: @HAHAHAHA: How to be funny in 140 characters or less

4-5:15pm at The Gerswhin Hotel: AgencyWare: Agency as maker

4:30-6:30pm at Thomson Reuters: Email and Social Media: The New Rules of Engagement

4:30-5:30pm at Hearst: The state of curation: An examination of the human element and the promise (and drawbacks) of algorithms

6-7pm at Thomson Reuters: The New Face of Social Good: How to Make Your Own Social Media Magic

6-8pm at JWT: A Quizzical Evening in Social Media

Make sure you swing by the Shoutlet Power Station to recharge your batteries and then end your day with a Happy Hour, courtesy of Big Fuel. See you Wednesday!

See you Tuesday! A guide for Day Two

We hope you enjoyed your first day of #SMW12– now on to day two!

Below you’ll find a list of solid events that, as of publication, still have some slots left!

9-11am at JWT Panel: Why Engagement Should Be Spelled A-T-T-E-N-T-I-O-N hosted by SocialVibe

9-10am at Saatchi & Saatchi Wellness Keynote: Frank Moss on The 2012 MIT Health and Wellness Innovation Hackathon

9-11:30am at Thomas Reuters Interview: John Katzman and Jeremy Johnson on The Future of Higher Education: Will Colleges Survive? followed by Panel: The Classroom of The Future: How Social Media Can Better Our Education System

10-10:45am at Saatchi & Saatchi Wellness Keynote: J.C. Herz on Unpacking the Quantified Self followed by Panel: The Sensor Continuum

10-11am at Hearst Digital Voyeurism: How Sharing Real Homes in Real Time is Changing the Way We Decorate

12-12:30am at Big Fuel Jon’s Fireside Chat: Joseph Jaffe and Social Media 2.0

12-2pm at Thomas Reuters Keynote: Rachel Lloyd, Executive Director & Founder of Girls Educational & Mentoring Services

12-2pm at JWT Beyond the Like: Using Real People’s Real Stories to Drive Brand Awareness

1-2pm at Saatchi & Saatchi Wellness Fireside Chat: The Rise of the Patient Platform

2:30-3:30pm at Big Fuel Connecting disruptive business models with innovation in business

3-4pm at Saatchi & Saatchi Wellness This game will make you healthier

3-5pm at Hearst The New Ghostwriter

3-5pm at JWT Social Media for Social Good

4:30-5:30pm at Hearst Social Syndication in 2012: Experiences First, Networks Second

5:30-6:30pm at Saatchi & Saatchi Wellness Women, Money & Social Power: What Made The Komen Debacle A Win For Women

6-8pm at JWT Deep Focus Presents: An Evening of “Connectedness”

 

“Like” On a New Level- Bing & SMWNYC

Rising to second place, Bing is climbing up the search ladder. You’ve seen it. It’s Microsoft’s decision search engine with the rather colorful page design. It’s based all on the attempt to understand the context behind your search.

But here’s what you may not know: Bing was unveiled by Microsoft CEO Steve Ballmer on May 28, 2009, and has only gotten better with age. Bing added related searches in the form of an “Explore pane” and became the power behind Yahoo!’s search. But Bing has only added more improvements. Just last year, Bing began deep changes to it’s back-end search infrastructure, increasing relevant search results in a quicker time frame and with a more efficient index features.

And today from 4-6pm at the Microsoft Offices, you’ll learn how social search is changing search in general. More than “Likes” Can Say takes a deeper look at what it means to inject social results into your search. Stefan Weitz, Senior Director of Search at Microsoft, will look at the future of social signals as it relates to all online activity, not just search.

If that’s not incentive enough to register now, then the opportunity to see Microsoft’s offices and their special Valentine’s Day cocktail hour with the Bing team should. Go, get social and tell us how it was!

An Energy Boost- Shoutlet & SMWNYC

Running around SMWNYC can tire you out. Sometimes you need a little boost- for you and your devices. And that’s just what Shoutlet has brought to SMWNYC!

Based in our Global Society Hub at Big Fuel, Shoutlet is behind our Power Station. Come; plug in; and unwind a little. With couches, goodies and outlets- and even some stress balls- galore, you’ll want to swing by at least once this week. When you do, make sure to say hi to our team; many of us are there throughout the week, keeping powered up. There’s also the added perk of Big Fuel’s Happy Hour every day from 5-6. What more could you want?

Well, Shoutlet isn’t stopping there. Based in the midwest but with a much broader view, Shoutlet gets to the heart of social by providing enterprise social management software for companies to engage their consumers. With everything from Facebook, Twitter and YouTube management, Social CRM, a contest platform, HTML5 web app building, email and mobile marketing, social commerce, and real-time analytics, Shoutlet covers all the bases. Which makes them a perfect partner to host Left Brain Meets Right Brain – The Blueprints for a Sophisticated Social Marketing Campaign.

Taking place this Friday, February 17 from 3-5pm at JWT, Chris Eichman, Social Media Coordinator for Rayovac (only fitting, right?); Doug O’Reilly of MWW; David Armano from Edelman Digital; and Jason Weaver, CEO of Shoutlet (you remember him) will be taking the stage to debate the methods and tools necessary for one amazing social campaign. Charge up, then head over because we’re sure this will be a lively exchange!

SoundCtrl Presents SMWNYC’s Music Hub

This is a guest post by SoundCtrl.

SoundCtrl is excited to announce our Music Hub at Social Media Week, featuring two days of programming. On Wednesday the 15th at the Hearst Tower in New York City, we will present the panel “SoundCtrl’s Creating Music for the Social Web,” which will cover the evolution of digital tools for music discovery and consumption. Following that will be our panel, “Reflecting on the 54th GRAMMY Awards: Digital Partnerships, Social Media and Innovation,” which will feature Beverly Jackson, the Director of Marketing and Social Media for the GRAMMY Awards.

On Thursday the 16th, SoundCtrl will present our Music Hub at Dominion Theater. The full day of programming will begin at 10:00 AM with “A Conversation with Nick Jonas, Moderated by Jason King.” Jason and Nick will discuss how social media plays into the creative process and identify the most effective platforms to engage and leverage a fan base. Following that will be “Nightlife Disrupt: Social Media’s Impact” at 11:30 AM. Then, at 1:00 PM, SPIN presents “Music Criticism Is Dead; Long Live Music Criticism,” where panelists will discuss the merits of social media and music criticism and consider what the future holds for music journalism.

At 5:30 PM, Translation will present “Connectivity: Discovering the Power of Social Communities in Music.” Experts with perspectives in social discovery, promotion, performance & contest creation will demonstrate how to better leverage relationships in the new music landscape. At 7:00 PM, Zev Norotsky of Elektro Magazine will moderate “I Know The DJ: How Social Media Has Fueled the Explosive Growth of EDM in America.” The evening will wrap up with a cocktail mixer and a DJ set by Junior Sanchez from 8:00 to 10:00 PM.

Learn more and RSVP to any of these events here.

SoundCtrl is NYC’s premiere event platform for the convergence of music and digital media conceptualized by a group of music industry professionals and senior executives in digital media and technology. In addition to building a vibrant online community, SoundCtrl also hosts a series of monthly events featuring industry leaders and New York based music and technology companies.

Bring Your Coats for Regina Holliday’s Walking Gallery Exhibit

Interactivity. Engagement. Participation. Empowerment. These are all things we value in a SMWNYC event. And this is embodied in a special interactive exhibit taking place on Monday, February 13th from 2-8 pm at Saatchi & Saatchi Wellness. But you should bring a coat with you to participate.

The Walking Gallery: An Exhibit
Regina Holliday is a patient rights art advocate, who paints series of murals depicting the need for clarity and transparency in medical records. Regina will be screening her film, “73 Cents” at 1 p.m. and will remain on site from 2-8pm for the Walking Gallery Exhibit, where she will to listen to and paint people’s patient stories on coats, which they can then wear to tell their story to the world.

What should I bring? A business jacket or Doctors Lab Coat. Best fabrics are poly blends, linen, cotton or wool (NOTE: No denim, leather or pleather garments please). Also you might want to bring a jacket a size larger than you usually wear, as the painting will may stiffen the material and make it harder to close the buttons.

When can I tell my story? Email your patient story to Regina along with pictures of yourself and the people involved in your story. If you do not want to send photos, Regina can use her imagination to create an image. You can also visit her at the Walking Gallery at Social Media Week’s Health & Wellness Hub from 2-8pm on Monday, February 13th to tell her your story.

How will I receive my painted garment back? She will finish a handful of garments at the event and can ship the remainder of work to participants following the conference. Donations of $10-$15 to offset the cost of shipping and paint are appreciated (but not expected) and can be left in the pocket of the jacket for along with an address or business card. You are joining a movement, and this is a sacred oath to walk the walk and spread the word.

Who is Regina Holliday? Regina Holliday is a DC-based patient rights arts advocate, who was inspired by her husband Frederick Allen Holliday II and his struggle to get appropriate care during 11 weeks of continuous hospitalization at 5 facilities. After his death in 2009, she began painting a mural entitled “73 Cents”, which has been adapted to a film that will be screened at Social Media Week. “73 Cents” is an 11- minute documentary that tells the story of one woman’s grief with her husband’s death; her ability to turn tragedy into change; and her transformation into an influential advocate for patient rights. Learn more about Regina.

You can keep up with the conversation with these Twitter hashtags:
#SMWWalkingGallery
#TheWalkingGallery
#SMWHealth

Buddy Media In Action

The social enterprise software of choice for eight of the world’s top ten global advertisers, Buddy Media is truly a leader in their field- a global brand leading from right here in NYC. With their global presence, we’re excited to see what Buddy Media brings to SMWNYC. While hosting events in other cities, what this local sponsor is putting out in our fair city is exciting. Check it out:

Tuesday, February 14 at Hearst Magazines in New York, Social Syndication in 2012: Experiences First, Networks Second helps refocus on the “what” of social media. Featuring Sam Champion of Good Morning America, Kelly Balz of Avon, Michael Svatek from Bazaarvoice, Kristine Welker of Hearst Digital, and Jeff Ragovin at Buddy Media, this team will explore strategies for creating and distributing real-time social content and how social syndication powers monetization.

Thursday, February 16 at JWT in New York, Michael Lazerow, CEO of Buddy Media, Inc. will give a keynote sharing his expertise and experience. As an entrepreneurial leader, this is one keynote we’re stoked to see happen.

Thursday, February 16 at Ogilvy in New York, Social Commerce Is Here, Is Your Brand Ready? takes on e-commerce. As 90% of all purchases are subject to social influence, Myles Kleeger of Buddy Media, Jonny Cottone from Busted Tees, and Kelly Solomon at L’Oreal share the importance of implementing programs that turn social connections into revenue and conversions.

Proving their not a company that’s not all work and no play, they’re concluding the week with a cocktail hour Thursday night. A little bang to end their participation. Now, let us know which events you’ll be seeing Buddy Media!

See You Monday! Guide for the First Day

Before you know it, Monday will be here- do you know where you’ll be, though? In case you haven’t determined your schedule for Monday, these are some of our recommendations to get your week started off on the right foot. Events are still open, but you better register fast! With names like Don Tapscott, John Bell and Dan Abrams on the roster, we imagine these will fill up quickly.

9-9:30am at Saatchi & Saatchi Wellness: Fireside Chat: The Creative Social Revolution – What in the world is going on?

9-9:30am at Big Fuel: The Guardian Interviews, hosted on the Nokia Global Stage at Big Fuel: Don Tapscott

9:30-11:30am at Bloomberg: Keynote: John Bell, Global Managing Director at Ogilvy, on The Insidious Plot to Socialize the Enterprise

10-12pm at Saatchi & Saatchi Wellness: Keynote: Carol McCall on Big Data & The Eye of the Beholder

12-2pm at Hearst: Keynote: Dan Abrams followed by Panel: Democratizing The Conversation: The Future Of Brand Journalism In Social Media

12-2pm at JWT: Keynote: Valerie Buckingham on This is Your Brand on Ziplines: Authenticity through Social Media followed by Panel: Beyond Borders: Impact of Social Media in a Global Economy

12-12:30pm at Big Fuel: Digital Fireside Chat: Social Listening with Patricia Gottesman, CEO of Crimson Hexagon

1-2pm at Saatchi & Saatchi Wellness: Fast Forward Health presents 73 Cents followed by Q&A with Regina Holliday

2:30-3:30pm at Saatchi & Saatchi Wellness: Power to the Patient

2:30-3:30pm at Big Fuel: SMWNYC Demos in association with Techstars

3-5pm at Bloomberg: Keynote: Howard Lindzon followed by Panel: The Evolution of Reg-FD: How Social Media Has Changed Investor Relations

3-5pm at JWT: State Your Case: Research vs. Social Analytics

4-6pm at Saatchi & Saatchi Wellness: Designing For Desire

4-5pm at Big Fuel: 10×10: Educate Girls, Change the World. Accelerating social change and leveraging media, technology and innovative strategic partnerships to get there.

4:30-5:30pm at Hearst: Social Sharing and The Art of Doodling

See you Monday!

A Guide to the Guides

We know that the influx of information and content can be overwhelming. With all the emails, tweets and the more than 350 events happening in NYC next week, how does one break it all down? Well, we’ve established a system. We’ve been creating guides around various topics that we think will be relevant to you. From Small Business to Social & Environmental Change. But what good is a system if you, our community, doesn’t know about it? So, here’s a Guide to the Guides.

If you’re interested in:
Startups & Entrepreneurship
Small Business
Social & Environmental Change
Business & Innovation
Influence

Or you’re a fan of:
Yahoo! And Social
LinkedIn & Professional Connecting

Or you want to be in one place all day:
Art & Culture Hub
Health & Wellness Hub from their perspective and Health & Wellness Hub from ours

If you’re a young adult or how old we wish we were.

If you’re not sure what to do on Valentine’s Day.

And if you like to see the big names, see our keynotes:
Dan Abrams
David Eastman
Don Tapscott
Chris Kaskie
Ben Kaufman
Carol McCall
Alex Bogusky
Jeff Dachis

Finally, if you’d rather just see one list of it all:
Events Guide

Or just what’s been recently added, here or here.

We’ll be continuing to add more guides to our blog over the next couple of days, so keep an eye out for your topic of choice. With just 2 days until the start of SMWNYC, registering now is key. Please note, there will be no waitlists or walk-ins- so get your name on the list today!

Event Guide: Influence

We’re doing all that we can this week to help you optimize your #smw12 experience. While each of our hubs serve as homes for specific content areas, the number of sessions we host on a specific topic far exceeds the capacity we have in our Hubs.

To help you navigate the schedule and find sessions that are relevant and interesting for you, we’re constructing a series of guides, which we hope will surface new and interesting content you might not have otherwise been aware of. We’re talking influence and community.

Your Guide to Influence:

Monday, February 13th
9-11am: Keynote: David Eastman, CEO of JWT North America followed by Top Trends that will Shape Social in 2012
2-8pm: The Walking Gallery: An Exhibit
3-5pm: Keynote: Jermaine Dupri on Building a Community
6:30pm: Meet the Afropolitans: Digital Media + Culture in Africa

Tuesday, February 14th:
4pm: The Future of Sharing
6-8pm: Deep Focus Presents: An Evening of “Connectedness”

Wednesday, February 15th
11:30-12:30pm: Consumer Engagement and Online Community in Social Media
12-2pm: Keynote: Scott Belsky, CEO of Behance, followed by GOOD Panel: Beyond Crowdsourcing: Using The Community To Report
1-2pm: Global Influence
3-5pm: Keynote: John Winsor, CEO of Victors & Spoils followed by Panel: Building Community: Combining Real World Experiences with Online Social Networks
7-11pm: Social Media Influencer Awards

Thursday, February 16th
1:30-2:30pm: We all have Influence Somewhere: The Next Great Social Media Transformation
3-5pm: Social Commerce Is Here, Is Your Brand Ready?
4:30-6:30pm: In the Twitter Kitchen: A Modern Cookie Bakeoff
5-7pm: Buddy Media Cocktail Mixer
6:30-8pm: Networking Reception with Sanofi

Friday, February 17th:
2-3:15pm: Let’s Get Ready to Tumblr: Building community by reimagining and redistributing your content
2-3:30pm: GAME/WORLD: The New Collaborative Community

#SMW12 This Time Next Week: Friday Feb 17th

Throughout this week, we’ll be giving you a heads up on everything that’s going on at our content hubs this time next week.  Events are filling up fast so check out what’s going on this time next week and click on the corresponding event link to register!

Note that events are listed in chronological order based on the time of day they occur. 

Business & Innovation: 8:30-9:30am: Keynote: Reid Hoffman, Co-Founder and Executive Chairman of LinkedIn on The StartUp of You: A revolutionary new guide to thriving in today’s fractured world of work.

 

Global Society: 9-9:30am: The Guardian Interviews, hosted on the Nokia Global Stage at Big Fuel: Alec Ross

Art & Culture: 9-10am: Where is social media taking the travel industry in 2012?

 

Advertising & Marketing: 9-11am: What Real Time Marketing Really Takes

Social & Environmental Change: 9-11am: Keynote: Jeremy Heimans, CEO of Purpose, followed by Panel: Building A Transnational Human Rights Movement

Global Society: 10-11am: RAPP presents RAPPATHON – Hacking for Change: A New Way of Collaboration

Health & Wellness: 10-11am: Biomarkers, Technology, and Age-Reversal

 

Art & Culture: 10:30-11:30am: Untapped Drive: How innovation and entrepreneurship is revolutionizing daily life through social media & tech platforms.

Business & Innovation: 10:30am-12:30pm: Social Media, Sports, and Gaming

Health & Wellness: 11-12pm: How Socially-Enabled Feedback Loops Are Strengthening Your Wellness

Global Society: 12-12:30pm: Jon’s Fireside Chat: David Hirsch on Venture Funding

Art & Culture: 12:00-2pm: The New Role Models: Chefs, Restaurants, Bloggers & You — An Interview with Robyn O’Brien, Amanda Hesser & Bun Lai, followed by Who is Kale’s PR Agent & What Dictates a Food Trend? Panel Debate

Social & Environmental Change: 12-2pm: Keynote: Alec Ross, Office of Secretary of State Hillary Clinton, followed by Panel: Team Obama Talks Digital Vision: Strategies and Tools for 2012 and Beyond

Advertising & Marketing: 12-2pm: The LinkedIn Difference: How Brands Are Building Deep Connections with Professionals

Global Society: 1-2pm: Future of Social Technology

Health & Wellness: 1-2pm: Keynote: Daniel Kraft, MD, Executive Director, FutureMed

Business & Innovation: 1-2:30pm: Social Media HAS Changed the World

Global Society: 2:30-3:30pm: Peer Pressure: Using the skills we learned in 6th grade for good

Health & Wellness: 2:30-4:30pm: Feast on Health

Business & Innovation: 3-4pm: Keynote: Jalak Jobanputra on What in the World? The Global Startup Scene: Micro and Macro Trends Fueling Tech Growth around the World

Social & Environmental Change: 3-4pm: Leveraging online platforms to inspire social good

Art & Culture: 3-4pm: Sex, Drugs, Rock and Roll: Social’s Steamy Side

Global Society: 4-5pm: Investigative Journalism with Social Media: How It’s Being Done

Advertising & Marketing: 3-5pm: Left Brain Meets Right Brain – The Blueprints for a Sophisticated Social Marketing Campaign

Interested in a particular Hub? Click on the following links to browse events according to content area;  Art & Culture,  Advertising & MarketingBusiness & Innovation Global Society , Health & Wellness Social & Environmental Change

You can also view the full #SMW12 Schedule by Clicking HERE.