Are you an independent food maker in the New York City area? Do you ever feel overwhelmed by social media? Do you wish you could talk to other food vendors to learn about their best practices?
We’ve got just the event for you.
New York is home to an increasing number of food artisans crafting delicious concoctions from jams and jerky to pickles and cupcakes. Being an independent food maker can be deeply rewarding but figuring out how to grow your business can be a challenge. Over the past year, we’ve interviewed dozen of food business owners to understand their needs better. Social media has consistently come up as one of the most challenging aspects of being a one person operation. In the process, we’ve also encountered a few people who’ve built large fan bases of passionate followers.
We’ve partnered with Edible Magazine to bring you a panel discussion focusing on social media for the food maker. Our panel of business owners and social media experts will spend an hour discussing how to build a social media following and share lessons learned. The panelists have spent years in the food business and have tens of thousands of followers between them. The discussion will be moderated by Lauren Wilson, Digital Editor of Edible Manhattan and Edible Brooklyn.
You will learn:
– How they built and engaged their social media audiences
– How they used social media to build their brands
– Which social media platforms worked best for their businesses
– How they converted followers into customers
– Personal strategies that have worked to help our panelists get thousands of followers
Liz Gutman – co-owner of Liddabit Sweets
Eric Wu – social media manager of Ample Hills Creamery
Julia Rydholm – social media manager of Nunu Chocolates
Maia Raposo – marketing manager at Brooklyn Brewery
Keizo Shimamoto – co-founder of Ramen Burger
Fare Trade NYC will provide samples of food created by their members.
Brooklyn Brewery craft beer will be available on tap for $5.