Social media has created a new kind of star making machine in the music industry: the self-made rock star. Emerging musicians such as Daria Musk and Amanda Palmer have skillfully used social media to break through the traditional barriers to success in music by sharing their music directly with fans and relying on social to turn their fans into their brand ambassadors.
Daria Musk has turbocharged her own career through the use of Google Hangouts to create concerts attended by a growing base of fans around the world, including a recent event that was streamed on both YouTube and on Times Square. She now performs for thousands at a time, and her music is being used for good, as well (a hospital in Portugal streams her Hangout concerts to its ER room to cheer up patients and staff).
In this session, David Deal, vice president of marketing of iCrossing, will have a fireside chat with Daria Musk and Caro McCarthy of the Google marketing team to discuss how social media has helped launch Daria’s career and how entertainers such as Daria have helped Google build its brand. We’ll discuss how Google Plus made Daria a media darling with the likes of Mashable and TED, as well as the role of social in launching her career. We’ll also learn how Google has been capitalizing on the convergence of media and entertainment to build its own brand. And, best of all, Daria will rock Social Media Week by performing a mini set of songs, streamed via Google Hangout.