#SMWNYC

May 5-7, 2020




Agenda

Being a Good Date: Applying Dating Tactics to Social Engagement

Hosted by Perks Consulting

  • Date: Monday, February 18, 2013

  • Time: 7:00 PM - 9:00 PM

  • Venue: General Assembly Campus East

  • Track:



Often times community managers or company representatives responsible for social communication have a hard time finding their “voice” or creating one on behalf of the company they represent. In the attempts to define their social voice, they take one of two approaches: super casual as they would if they were talking to their BFF or too formal as if they were in a conservative industry meeting a higher up for the first time. Neither leave the recipient with a warm, fuzzy feeling. At the end of the day we’re all human, and we’re engaging in social to build new relationships and reconnect with existing ones. When it comes to the approach on social communication, treating each interaction like a mini-date can go a long way to putting your customer or connection first. Even better this approach leaves a lasting impression.

Whether dating someone new or pursuing a new customer or business relationship, there are three governing principles to keep in mind: expectations, communication, and timing. We’ll discuss these principles and how to apply them to social engagement scenarios in this Social Media Week workshop.


Social Media Week

Being a Good Date: Applying Dating Tactics to Social Engagement

February 18, 2013 - 7:00 PM - 9:00 PM

Hosted by Perks Consulting




Bianca Caampued

Bianca Caampued

Co-Founder, Small Girls PR

Laurie Davis

Laurie Davis

Online Dating Coach and Author, eFlirt Expert

Jessica Massa

Jessica Massa

Author and Co-Founder, The Gaggle.com

Lauren Perkins

Lauren Perkins

CEO and Founder, Perks Consulting

Christina Vuleta

Christina Vuleta

Founder, 40:20 Vision