Often times community managers or company representatives responsible for social communication have a hard time finding their “voice” or creating one on behalf of the company they represent. In the attempts to define their social voice, they take one of two approaches: super casual as they would if they were talking to their BFF or too formal as if they were in a conservative industry meeting a higher up for the first time. Neither leave the recipient with a warm, fuzzy feeling. At the end of the day we’re all human, and we’re engaging in social to build new relationships and reconnect with existing ones. When it comes to the approach on social communication, treating each interaction like a mini-date can go a long way to putting your customer or connection first. Even better this approach leaves a lasting impression.