GIFs offer a modern sports fans a new way to rep their teams, favorite players, and the sports they love. The burgeoning creativity of sports GIFs introduces a new way for sports fans to talk with each other borrowing the expression of the players. It’s a unique way for fans to build a relationship with players, and the players with the fans. With so much of our conversations and daily interactions with friends going digital, what GIF we use in our private conversations is a fast growing digital cousin to the pinnacle of sports fandom: wearing your favorite team’s jersey IRL.
This Panel discusses this new future of sports fandom through the lens of GIFs, GIPHY, and the creative collaborations they are doing with leagues, teams, and players themselves. In particular revisiting a collaboration from last summer when GIPHY paired up with Martellus Bennett, the NFL’s most creative Man according to Adweek. He guest directed a GIPHY original production to create a series of GIFs featuring his then teammates on the Green Bay Packers. This “Text Back Pack” went viral, debuting on the NFL Network and racking up an impressive 150M views on GIPHY in about 48 hours through organic growth and the quality of the content.
This discussion of the evolving landscape of sports, expression, and fandom will be moderated by Alero Akuya, a senior brand marketing director at NIKE, and features Martellus Bennett alongside the dynamic GIPHY duo of Julie Logan, director of talent relations, and Tomas Ferraro, senior sports editor.
Attend this session and learn:
- How sports leagues, teams, and players are creatively powering digital fandom via GIFs on GIPHY
- A look into what kind of expressive GIFs fans are gravitating towards
- If this is the future, what does that mean for the players in the GIFs? How can they get creatively involved?
- Stories from the creative frontier of sports GIFs
- Tips on how to GIPHY sports #feels like a pro
Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 1. Capacity 30. Seating is first-come, first-served.