May 5-7, 2020

Creating Short Form Video Content

Hosted by

tuesday, April 30, 2019

9:50 AM - 10:50 AM

Sheraton Times Square


SEATING IS LIMITED TO THE FIRST 35 PEOPLE. PRE-REGISTRATION is required: instructions will be sent to attendees via email. Academy sessions will not be video captured or live streamed.

Video is here to stay and for good reason. No medium is more suited to emotionally connect to your audience and the stats show people like watching video. Video on social media generates 1200% more likes and shares than text only. Brands who use video on a homepage have up to 80% higher customer conversion rate and businesses using video grow company revenue 49% faster than organizations without.

Video is not going anywhere and if you can’t beat ’em, then you might as well join them. But video can be stressful and intimidating–what works for one brand might not work for yours, and for the love of God why does it cost so much? If you’re starting to wake up in a cold sweat at night because all you hear is your boss telling you to “figure out the video strategy” and “make more video” or you want to make video but you just don’t understand where to start than this session is for you.

Attend this session and learn:

  • What makes a good brand video and what makes a bad brand video
  • How to set up a solid plan for telling your story through video and how to maximize video costs
  • What makes video so expensive and when you should out outsource vs DIY
  • Instagram Stories…the best free video marketing around and why you should be on it and what you can be doing with it to tell better stories
  • 2019 Video marketing trends to be on the lookout for

Event Location

Social Media Week

Creating Short Form Video Content

April 30, 2019 - 9:50 AM - 10:50 AM

Hosted by

Patrice Poltzer

Patrice Poltzer

Founder, Patrice Poltzer Creative