#SMWNYC

May 5-7, 2020




Instagram for B2B

Hosted by

tuesday, April 30, 2019

2:05 PM - 3:05 PM

Sheraton Times Square

Academy

This session has been filled. If you would like to try to attend it, you can arrive 10-15 minutes prior to the session and wait in the drop-off line on the 3rd floor. Any person who pre-registered, and did not check-in 10 minutes prior to the Academy session will lose their spot to the next person in the drop-off line.

We have all heard the stats that Instagram has over 1 billion users. How effectively are you using Instagram to engage your current and potential customers out of those 1 billion?

Instagram has grown from static feed post to IG Stories, Lives and now IG TV. All these features can seem overwhelming without a clear understanding of how they bridge the gap between your brand and your consumers. Learn how to drive more engagement and tell your brand’s story on this ever-growing visual platform.

Although Instagram is often considered a B2C channel, there are plenty of opportunities for B2B. Learn how to hone in one your approach during this session.

Event Location



Social Media Week

Instagram for B2B

April 30, 2019 - 2:05 PM - 3:05 PM

Hosted by




Matt Higgins

Matt Higgins

SVP, Head of Digital + Innovation, SKYLABS

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