This session has been filled. If you would like to try to attend it, you can arrive 10-15 minutes prior to the session and wait in the drop-off line on the 3rd floor. Any person who pre-registered, and did not check-in 10 minutes prior to the Academy session will lose their spot to the next person in the drop-off line.
Nothing is absolutely certain when it comes to advertising on social media. Sure, you can know your audience like the back of your hand, or you can build a bulletproof brand, but are you doing it optimally? That’s where A/B testing comes in.
How are advertisers A/B testing on social? What are the tricks of the trade for getting the most out of your advertising campaigns? What’s the most effective way to articulate A/B testing to clients? During this informational, classroom-style session, Vox Media’s Matthew Duchesne will walk you through the basics, from A all the way to B.