May 5-7, 2020

The ABCs of A/B Testing on Social

Hosted by

tuesday, April 30, 2019

3:30 PM - 4:30 PM

Sheraton Times Square


This session has been filled. If you would like to try to attend it, you can arrive 10-15 minutes prior to the session and wait in the drop-off line on the 3rd floor. Any person who pre-registered, and did not check-in 10 minutes prior to the Academy session will lose their spot to the next person in the drop-off line.

Nothing is absolutely certain when it comes to advertising on social media. Sure, you can know your audience like the back of your hand, or you can build a bulletproof brand, but are you doing it optimally? That’s where A/B testing comes in.

How are advertisers A/B testing on social? What are the tricks of the trade for getting the most out of your advertising campaigns? What’s the most effective way to articulate A/B testing to clients? During this informational, classroom-style session, Vox Media’s Matthew Duchesne will walk you through the basics, from A all the way to B.

Event Location

Social Media Week

The ABCs of A/B Testing on Social

April 30, 2019 - 3:30 PM - 4:30 PM

Hosted by

Matthew Duchesne

Matthew Duchesne

Manager of Social Strategy, Vox Media

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