May 5-7, 2020

After The Fall: Marketing In the Post Attention Era

Hosted by Salesforce

  • Thursday, May 7, 2020

  • 10:05 AM - 10:30 AM

  • Venue: Sheraton Times Square

  • Track: Brand Leadership

There are over 600 million consumers using Ad blocking. This is easily the world’s largest boycott, and it is against advertising. Consumers are done with us trying to steal their attention, and we must find a new way to breakthrough.

In this data-driven presentation, join Mathew Sweezey, author of The Context Marketing Revolution (HBR 2020), as he reveals why context has replaced attention as the foundation of modern marketing, the five elements of context, and how breakout brands like Tesla and Salesforce are leveraging them across the customer journey to dominate their markets via this new idea of marketing.

Attend this session and learn:

  • How to create a deeper connection to your brand beyond a product or service
  • Why context is necessary to break through to customers amidst a new “infinite media” environment
  • How to use consumer psychology to combine empathy, voice, and brand congruence simultaneously

Event Location

Social Media Week

After The Fall: Marketing In the Post Attention Era

May 7, 2020 - 10:05 AM - 10:30 AM

Hosted by Salesforce

Mathew Sweezey

Mathew Sweezey

Principal of Marketing Insights, Salesforce