The ROI of social campaigns is the hot topic among marketers these days. Marketers who work with social media are constantly trying to find new ways to understand how the work they are doing directly impacts their business, and how they can present the ROI for their social media campaigns to C-level executives in their company.
In this session, you will learn how Social Intelligence, the key insights into a brand’s reputation on social media, provides the ability to measure the impact of social marketing campaigns. You will understand how to better understand where your company’s investments are producing results and how to track how many users are converting into advocates. This session will finally allow you to answer the elusive question: is there any way to measure the true ROI on the money I am spending on social media?