May 5-7, 2020


Are Employees the New Influencers?

Hosted by General Electric

  • Date: Wednesday, May 6, 2020

  • Time: 9:15 AM - 9:55 AM

  • Venue: Sheraton Times Square

  • Track: Storytelling and Creativity

As the workforce continues to change, giving your employees the right resources to continue their career development can be one of the most powerful marketing tools. Per a GMA report, brand messages are shared 24x more when they’re distributed by the company’s employees rather than the brand itself. This is because these voices put a human face to your efforts and make your content that much more likable, trustworthy and compelling.

In this session, hear from Sam Olstein, Executive Director of Corporate Marketing at GE, as he shares the reasons why employee advocates are the new influencers and tips for designing contemporary media vehicles to engage them and what they care about.

Attend this session and learn:

  • How General Electric is building engaging media experiences to help its employees advance their career
  • How master classes are helping the company transform by delivering a clear leadership and operating philosophy
  • How employees are one of the best audiences to invest in with high ROI

Social Media Week

Are Employees the New Influencers?

May 6, 2020 - 9:15 AM - 9:55 AM

Hosted by General Electric

Sam Olstein

Sam Olstein

Global Innovation Lead, General Electric