Atomization of Business: Content Strategies for Speed, Quality, and Efficiency

Hosted by Code and Theory

wednesday, February 24, 2016

11:30 AM - 12:20 PM

TimesCenter (FWD Stage)

Code and Theory Co-Founder Dan Gardner introduces attendees to Atomization, his agency’s approach to helping today’s businesses take advantage of strategic opportunities via social media.

As today’s brands, organizations, and governments confront the challenge of reaching multiple audiences with multiple stories, Atomization offers a playbook for producing content rapidly without sacrificing quality, reacting to popular news cycles with sensitivity, and injecting brands into culture with sincerity. Gardner will share real-life examples of how he and Code and Theory have helped businesses and organizations from start-ups to governments design and execute impactful and sustainable social and digital strategies around Atomization.

Atomization represents a core tenet of Gardner’s management philosophy:

The Responsive Business. Gardner and Code and Theory have developed and successfully implemented this management technique to empower a range of businesses, including Bloomberg, Vogue, Burger King, Maybelline, and Hearst with the tools to capitalize—not capsize—from the hidden forces that dictate consumer and personnel behavior.

Attendees will learn:

  • How to reach multiple audiences with multiple stories
  • How to take advantage of trending culture and conversation
  • The importance of matching content to context
  • How to design for natural behaviors online

Event Location



Social Media Week

Atomization of Business: Content Strategies for Speed, Quality, and Efficiency

February 24, 2016 - 11:30 AM - 12:20 PM

Hosted by Code and Theory




Dan Gardner

Dan Gardner

Co-Founder & CEO, Code and Theory