Companies implementing a social-first strategy used to be an absolute necessity to stay competitive. But that’s all changing. In this presentation, Dan Gardner, CEO of Code and Theory, will discuss how and why brands are now reinvesting in their own platforms. Drawing on Code and Theory’s expertise in building some of the largest media platforms in the world, including the Huffington Post, Hearst Digital, BBC, Mashable, and others, this session will share what a data-first publisher strategy looks like in practice and why mainstream publishers—and brands—are restructuring themselves to win an increasingly fragmented media landscape.
Join this session and learn:
- Best practices learned from building some of the world’s most successful publishing properties and why a data-driven approach is key
- New challenges and opportunities in digital publishing and how to implement strategies that allow you to “own” your audiences vs. relying on traffic from referring platforms
- What publishers and brands need to know about Facebook’s recent News Feed changes
Interested in continuing the conversation?
Immediately following this event attendees are invited to join speakers for a breakout session in Breakout Area 1. Capacity 30. Seating is first-come, first-served.